CURRICULUM RESUME
Name : DR. D. ASHOK
Date of Birth & Age : 13. 06. 1964.
Address for Loca !o""#$icatio$ : DR. D. ASHOK, %.S!& %BA& %.'hi&
'h.D.
'RO()SSOR&
*+,- B.S+/)SS S!HOOL&
*+, ./+*)RS+,0& *eore 1 632 014
E-mail: dashok12!"ahoo.#o.i$
%o3ie: 09344305314.
Reside$#e: 0416- 2240131& 2240132.
Reigio$ : Hi$d%
/atio$ait6 : I$dia$
La$g#ages K$o7$: : &'i(e: )AMIL * E$+lish
S,eak: )amil, )el%+% * E$+lish.
Acade"ic 8#ai9catio$:
• 'h.D. i$ %a$age"e$t :%ar;eti$gersit6 Da6 o$ 1(h Ma'#h
211:.
• I am also holdi$+ m" ,e'so$al mem?e'shi, i$ %adras %a$age"e$t
Associatio$ ;MMA=, Che$$ai a$d Mem?e' i$ !he$$ai Ad>ertisi$g
!#3, Che$$ai si$ce 2003.
-'o6essio$al E3,e'ie$#e:
+$stit#tio$ /a"e 'eriod !ass
ha$ded
Desig$atio$
*+, B#si$ess
Schoo&
*+, .$i>ersit6&
*eore 1 14
01.02.2009 to ,i
Date
MBA, MBA (IB),
Inte
grat
ed
MBA
,
BBA
# ti"e<
'RO()SSOR -
%a$age"e$t
St#dies
EI) D%si$ess S#hool,
EI) U$i.e'si(",
Eello'e 0 12
11.12.2118 (o
1.11.211/
%BA&
MDA;ID=,
I$(e+'a(ed MDA,
;>%ll (ime=
ASSOCIA)E
-RO>ESSOR i$
Ma$a+eme$( S(%dies
De,a'(me$( o6
Ma$a+eme$(
Eello'e I$s(i(%(e o6
)e#h$olo+",
Deemed U$i.e'si(",
Eello'e 0 12
11.17.211 (o
1.11.2118
MBA, MBA (IB),
BBA.
# ti"e<
ASSIS)AN)
-RO>ESSOR i$
Ma$a+eme$( S(%dies
GA%ll (ime=
ASSIS)AN)
-RO>ESSOR i$
Ma$a+eme$( S(%dies
Adhi,a'asak(hi
E$+i$ee'i$+ Colle+e
Melma'%.a(h%'
2. 17.// (o
18.11.2112
; a'mi$+ a( )hekk%,ala"am i$ Coim?a(o'e )al%k@@ So#io-e#o$omi# s(%d"@ 1/77-/1.
S%?mi((ed (o )amil Nad% A+'i#%l(%'al U$i.e'si(", Coim?a(o'e, i$ ,a'(ial 6%lJllme$( o6 (he
de+'ee o6 Master of Business Management (MBA)
? E5e#( o6 L"o,hiliHed .e$om o6 He(e'ome('%s 6%l.i,es ;KOCH= o$ (he M%s#les o6
E3,e'ime$(al A$imals@ Dio-#hemi#al s(%dies@ 1/7:-77. S%?mi((ed (o (he Lo"ola Colle+e
;A%(o$omo%s=, U$i.e'si(" o6 Mad'as, i$ ,a'(ial 6%lJllme$( o6 (he Degree of Master of
Science (M.Sc)
List of Artice '#3icatio$s
o ASHOK.D& KCo''ela(io$ Co-eL#ie$( ?e(4ee$ E$('e,'e$e%'ial S%##ess (o4a'ds
I$de,e$de$( >a#(o'sM: !OD+SS+A ;Coim?a(o'e Dis('i#( Small i$d%s('ies Asso#ia(io$<
B#eti$C >o'($i+h(l" *o. D+D, No. 11: 1st G%$e 1//C@ -a+e17 *1/
o ASHOK.D& E)he +e$e'al +'o4(h le.el o6 SSI U$i(s i$ Ea'io%s -'io'i(" Se#(o's i$
Coim?a(o'e Dis('i#(F: !OD+SS+A ;Coim?a(o'e Dis('i#( Small I$d%s('ies Asso#ia(io$=
B#eti$@ >o'($i+h(l"@ *o. D+D No. 1: 1s( G%l" /C@ -a+e 2 *22.
o ASHOK.D MSmall S#ale I$d%s('ies i$ I$diaF: !OD+SS+A ;Coim?a(o'e Dis('i#( Small
I$d%s('ies Asso#ia(io$< B#eti$C >o'($i+h(l" *o. D+D, No.12@ 18
(h
G%l" 1//C -a+e: 18
*1:.
o ASHOK.D KSmall S#ale I$d%s('ies i$ )amil Nad%M: !OD+SS+A ;Coim?a(o'e Dis('i#( Small
I$d%s('ies Asso#ia(io$< B#eti$C >o'($i+h(l" *o. D+D - No. 1
1s( Se,(. 1//C@ -a+e: 1:*
1C.
3
o ASHOK.D KCoim?a(o'e I$d%s('ial S#e$a'ioM: !OD+SS+A ;Coim?a(o'e Dis('i#( Small
I$d%s('ies Asso#ia(io$< B#eti$: >o'($i+h(l", *o. D+D, No. 1 1s( Se,(.1//C@ -a+e: 2
*22.
o ASHOK.D KMedia o6 Ad.e'(isi$+ i$ R%'al Ma'ke(MCODISSIA ;Coim?a(o'e Dis('i#( Small
I$d%s('ies Asso#ia(io$= D%lle(i$: >o'($i+h(l" Eol. NNEI@ No. 18(h Ma'#h 1///@ -a+e: 1/ *
21.
o ASHOK.D MNeed Dased Ma$a+eme$( C%''i#%l%mM: CODISSIA ;Coim?a(o'e Dis('i#( Small
I$d%s('ies Asso#ia(io$=@ D%lle(i$, >o'($i+h(l" Eol. NNEI. No.7: 18(h A,'il 1///. -a+e.8-:.
o ASHOK. D, Im,li#a(io$ o6 )'ade Li?e'aliHa(io$ o$ )o(al F%ali(" Co$('ol- A$ o.e'.ie4, ,he
)co$o"ic !hae$ger& No.2, Iss%e.8, O#(.-De#. 1///, -a+e. /-21.
o ASHOK D KS#o,e o6 MNCKs - I$ I$dia$ S#e$a'ioM, )he E#o$omi# Challe$+e'& No. 12, Iss%e
1C, A,'il-G%$e 2111, -a+e: 2/-81.
o ASHOK D * Ms. S%?ash'ee, OKe" Challe$+es Co$6'o$(ed ?" I$dia$ #om,a$ies i$
li?e'aliHa(io$ e'aO. )he E#o$omi# Challe$+e', No.1, Iss%e: 11, Ga$%a'"- Ma'#h 2111,
-a+e: 28-2:.
o D'. ASHOK D KE'+o$omi#s a$d i(s A,,li#a(io$M, HRD )imes, E'+o$omi#s a$d i(s
A,,li#a(io$M, >e?. 2118, -a+e: 18-1C.
o D'. ASHOK D KMa$a+i$+ Alo?al Com,e(i(i.e$ess: &ha( I$dia$ Com,a$ies m%s( do (o
(ake Ma'ke(i$+ (o '%'al a'easM, )he E#o$omi# Challe$+e'& No. 1C, Iss%e 2C, A,'il 0 G%$e
2118, -a+e: 8C 0 :1.
o D'. ASHOK D, KE$+i$ee'i$+ E(hi#sM, HRD )imes, No. :, Eol. C, G%$e. 2118, -a+e: 21 - 22.
o D'. ASHOK D, * D'. A. A$9a$e"a S4am", K)he Cha$+i$+ >a#e o6 Ma'ke(s i$ I$diaM, )he
E#o$omi# Challe$+e', No.17, iss%e2/, OC) 0 De# 2118, -a+e: C 0 2.
o D'. ASHOK D, KMa$a+eme$( S("lesM, HRD )imes, No.12, Eol C, De#em?e' 2118, -a+e: 1/
0 21.
o D'. ASHOK D, * D'. A. A$9a$e"a S4am", K-%'#hasi$+ -a((e'$ o6 Co$s%me' D%'a?le
-'od%#( 0 A ModelM, )he E#o$omi# Challe$+e', No.17, iss%e1, Ga$0 Ma'#h-211:, -a+e: :
0 :C.
o D'. ASHOK D, KA,,li#a(io$ o6 Mo?ile )e#h$olo+" i$ Mode'$ Ma'ke(i$+ -'a#(i#esM,
E#o$omi# Challe$+e', /o.09& iss#e34& Aa$1 %arch-2005& 'age: 33 1 40.
o D'. ASHOK D, KMi#'o >i$a$#e I$s(i(%(io$al O,e'a(io$s i$ I$diaM, +$ter$atio$a Ao#r$a of
%a$age"e$t Scie$ces& Shi>a +$stit#te of %a$age"e$t St#dies& @haGia3ad&
+SS/ 0953-2101& *o.4& /o.2& Dece"3er 200B.
o D'. ASHOK D, E!hae$ges a$d /e7 Di"e$sio$s to !o"=etiti>e$ess i$ +$dia$
Airi$e i$d#str6M, E#o$omi# Challe$+e'& /o. 12& iss#e 45& A=ri 1 A#$e 2010.
o Dr. D. ASHOK & 'rof. +$drade>i R, O##%,a(io$al HaHa'ds o6 &ome$ ;-a'amedi#al=
em,lo"ees i$ Heal(h#a'e %$i(s i$ )amil Nad% ;>%$ded ?" DS), Ne4 Delhi=, +$ter$atio$a
Research Ao#r$a of Socia Scie$ce & %a$age"e$t, ;ISSI2111-28CN=, *o#"e 1&
/#"3er:03& A#6 -2011.
o Dr. D. ASHOK, )o%'ism -o(e$(ial i$ Eello'e Re+io$ 0 A$ Em,i'i#al s(%d", +$ter$atio$a
Ao#r$a of Research i$ !o""erce& +, a$d %a$age"e$t& ;ISSN 221-8C8:=, Eol%me
No 1, ;2111=, Iss%e $o8 ;O#(o?e' 2111=, ,, C1-C. ;444.i9'#m.o'+.i$=
4
o Dr. D.ASHOK, )o%'ism -o(e$(ial i$ Eello'e Re+io$ 0 A$ em,i'i#al s(%d", ,he )co$o"ic
!hae$ger, ;ISSN: 1/C8-181=, N%m?e' 12, iss%e 8, O#(. 0 De# 2111, --. C-11
o Dr. D.ASHOK a$d A3ha6 'ra;ash Sri7ast7a, K-'od%#( I$$o.a(io$ a$d i(s i$I%e$#e
o$ #o$s%me' ,%'#hasi$+ ,a((e'$ 0 A s(%d" o$ ,a#ka+ed dai'" ,'od%#(s i$ De((iah ;&es(
Cham,a'a$, Diha'=M, Ao#r$a of B#si$ess a$d %a$age"e$t :+OSRAB%a#(o's i$I%e$#i$+ Ma'ke(i$+ Comm%$i#a(io$ i$ Se'.i#e
Se#(o' 0 A s(%d" o$ Ed%#a(io$al I$s(i(%(io$s i$ Eello'e, )amil Nad%, I$dia, +$ter$atio$a
Ao#r$a of %ar;eti$g& 9$a$cia Ser>ices & %a$age"e$t Research, Eol 11, iss%e
11, O#( 2112 , --. 1C1 0 178. ;ISSN: 22CC:22=. 444.I$dia$'esea'#h9o%'$als.#om.
o S.BHASHR)) /A,ARAAA/ & D.ASHOK, KUse o6 Ca(#hme$(Qs A$al"sis (o e.al%a(e
#o$s%me'sQ s(o'e ,a((e'$i$+ a$d 'e+%la'i(" i$ a.aili$+ sales ,'omo(io$s a( di5e'e$( h",e'
ma'ke( 'e(ail ma'ke( 6o'ma(s i$ I$diaM, )#ro=ea$ Ao#r$a of co""erce a$d
"a$age"e$t research ;EGCMR=, Eol. 2, Iss%e C, G%l" 211, 444.e9#m'.o'+.
o 'OOR/+%A.D a$d DR. D.ASHOK& I$I%e$#e o6 -%'#hase Cha'a#(e'is(i#s i$ KMOREM
S%,e'ma'ke( O%(le(s a( Kada,a -A$ Eme'+i$+ Ma'ke(,, Asia$ So#ial S#ie$#e, Sco=#s
+$deH, -%?lished ?" Ca$adia$ Ce$(e' o6 S#ie$#e a$d Ed%#a(io$, Eol. /, No. 1C@ 211.
o DR. D.ASHOK and
,
POORNIMA.D
”‘
Understanding the Indian rural consumers to strike Gold in an
emerging rural Economy, Economic Chaenger, No.16, Vol 62,, an ! "arch 2#1$, %age& '(!$#.
)I**N& #+,(!1'(1-, ....economicchallenger.net.
o Dr. D. ASHOK and BIKASH PRASAD, /ustomer %erce0tion, 1elationshi0 *atis2action and
3usiness loyalty& 4 case in 323 conte5t, MERC!" #o$a Internationa %o&rna o' Socia Science (
Management, Vol 1 Issue 2& 40ril 2#1$, 00. 6,!+6. )I**N& 2'$6!6(2# )%rint-.
....mercglo7al.org8i9ssm!
l1!issue2.html.
o M". KA)I*HA *C ( Dr. D. ASHOK, 3usiness and Non 3usiness *tudents attitude to.ards the ;ield
o2 /onsumerism, Internationa Re"earch %o&rna o' B&"ine"" and Management (IR%BM), #o$a
Re"earch P&$ication, Volume no. (, "ay 2#1$, 00. 62!+1. I**N 2'22!#6'ertisi$g i$ R#ra %ar;et i$ (he UAC-
S,o$so'ed Semi$a' #o$d%#(ed ?" (he De,a'(me$( o6 Comme'#e, -SA Colle+e o6 A'(s *
S#ie$#es, Coim?a(o'e-12 o$ 19th (e3.1999.
-'ese$(ed a ,a,e' o$ /eed Based %a$age"e$t !#rric##" (he UAC-S,o$so'ed
Semi$a' #o$d%#(ed ?" (he De,a'(me$( o6 Ma$a+eme$( S#ie$#es, -SA Colle+e o6 A'(s *
S#ie$#es, Coim?a(o'e-12 o$ 01
st
%arch 1999.
-'ese$(ed a ,a,e' o$ +"=icatio$ of ,rade Li3eraiGatio$ o$ ,ota 8#ait6 !o$tro
O$ O.e' .ie4 i$ UAC- S,o$so'ed Semi$a' Co$d%#(ed ?" (he De,a'(me$( o6 Ma$a+eme$(
S(%dies, SNR * So$s Colle+e, Coim?a(o'e-: o$ 2B
th
%arch 1999.
-'ese$(ed a ,a,e' o$ Bra$di$g Strateg6 'ractice i$ (%!@ Sector i$ (he Semi$a'
e$(i(led %a$age"e$t i$ ,ra$sitio$& a$ UAC S,o$so'ed Na(io$al le.el Semi$a'
Co$d%#(ed ?" (he De,a'(me$( o6 Ma$a+eme$( S(%dies, U$i.e'si(" o6 Mad'as, Che$$ai-8
o$ 20
th
& 21
st
(e3.2003.
-'ese$(ed a ,a,e' o$ P@ree$ %ar;eti$g i$ +$diaI i$ (he P/atio$a Se"i$ar o$ R#ra
%ar;eti$gI #o$d%#(ed ?" Colle+e o6 A+'i?%si$ess Ma$a+eme$(, AD -a$( U$i.e'si(" o6
A+'i#%l(%'e * )e#h$olo+", -a$($a+a' 0 2:128 o$ 1B-19& %arch 2004.
-'ese$(ed a ,a,e' o$ P!R% i$ Retai +$d#str6I, i$ (he /atio$a Se"i$ar o$
Retaii$g Strategies for +$dia$ %ar;et, #o$d%#(ed ?" Aa"a +$stit#te of
%a$age"e$t, Gamal Mohamed Colle+e ;A%(o$omo%s= )i'%#hi'a,,alli, )N, I$dia o$ 20
th
21
st
of A=ri 2004.
Presented a paper on “Productivity Improvement in the Service Sector” during
the National Conference on lo!al "ompetitiveness to be held in the Indian
Institute of Management # $o%hi&ode # '() *(+ during March ,-
th
. ,*
th
,++'.
Presented a paper on /Building "ompetitive 0dge # A Birds 0ye 1ie2” during the
National Conference on lo!al "ompetitiveness to be held in the Indian Institute of
Management # $o%hi&ode # '() *(+ during March ,-
th
. ,*
th
,++'.
Presented a paper titled /Insurance for 3ural India – Challengers ahead and untapped
opportunities” jointly ith !r" #" $amu%el& Asst" Professor& 'industan $chool of
(anagement& Coimbatore in to days 4ational "onference on Signi5cance of 3ural
Mar&eting in India held at 1I6 Business School on 7-th # 7*th 8uly ,++'"
-a,e' -'ese$(a(io$ i$ a$ I$(e'$a(io$al Co$6e'e$#e:
-'ese$(ed a ,a,e' o$ PBra$di$g HR De=art"e$tI i$ (he +$ter$atio$a !o$fere$ce
e$(i(led EStrategic Roe of HR% i$ /e7 %ie$$i#"F a$ AIC)E S,o$so'ed #o$6e'e$#e
Co$d%#(ed ?" I$s(i(%(e o6 D%si$ess Ma$a+eme$( * Resea'#h, I-S A#adem", I$do'e o$ B
th
1 10
th
Aa$ 2004.
6
-'ese$(ed a ,a,e' (i(led PCo$s%me'sQ ,%'#hasi$+ ,a((e'$ i$ li?e'aliHed ma'ke( 0 A s(%d"
o$ (he ho%sehold d%'a?le ,'od%#(sQ i$ (he +/,)R/A,+O/AL !O/()R)/!) o$
Ma'ke(i$+ a$d So#ie(" o'+a$iHed ?" IIIM:K< d%'i$+ Bth 1 10th A=ri 2005.
-'ese$(ed a ,a,e' (i(led Mi#'o >i$a$#e 0 I$s(i(%(io$al o,e'a(io$s i$ I$dia i$ (he (h'ee da"s
+/,)R/A,+O/AL !O/()R)/!) - +!O%(+ 200 5 1 Mi#'o >i$a$#e A (ool (o E'adi#a(e
-o.e'(" o'+a$iHed ?" De,a'(me$( o6 Comme'#e, -o$di#he''" U$i.e'si(", -o$di#he''"
d%'i$+ 23 1 24
th
Aa$#ar6 200B.
-'ese$(ed a -a,e' (i(led E/e7 Di"e$sio$s to !o"=etiti>e$ess i$ +$diaIs Airi$e
+$d#str6J i$ a$ +/,)R/A,+O/AL !O/()R)/!) o$ @o3a !o"=etitio$ a$d
!o"=etiti>e$ess of +$dia$ !or=orate o$ Ma" 21
s(
(o 2
'd
211/ a( ++% K.
-'ese$(ed (he -a,e' (i(led ,o#ris" =ote$tia i$ *eore Regio$ - A$ e"=irica
st#d6, i$ a$ +/,)R/A,+O/AL !O/()R)/!) o$ +$dige$o#s %a$age"e$t
'ractices& +!+%' 2009, o$ G%l" 1:
(h
0 17
(h
211/ a( A$$amalai U$i.e'si(", Chidam?a'am.
Se"i$ar ? !o$fere$ce Orga$iGed So for:
• O'+a$iHed (he (4o da"s /atio$a Se"i$ar o$ Refor"i$g the %a$age"e$t
)d#catio$ & ,rai$i$g (o s%i( (he I$d%s('ial * Alo?al ReR%i'eme$(M o$ 1
s(
* 2
$d
Ma'#h
1/// held a( De,a'(me$( o6 Ma$a+eme$( S#ie$#es, -.S.A. Colle+e o6 A'(s a$d S#ie$#es,
Coim?a(o'e 0 12.
• O'+a$iHed (he (4o da"s /atio$a S6"=osi#" o$ P)"ergi$g ,re$ds a$d !hae$ges
i$ R#ra %ar;eti$gI& 9oi$(l" #o$d%#(ed 4i(h >a#%l(" o6 R%'al Ma$a+eme$(, U$i.e'si(" o6
S"d$e", O'a$+e, A%s('alia i$ *+, ca"=#s 6'om 4
th
a$d 6
th
2004.
• O'+a$iHed (he (4o Da"s Na(io$al Le.el Co$6e'e$#e o$ KSig$i9ca$ce of R#ra
%ar;eti$g i$ +$diaI a( EI) D%si$ess S#hool, EI) #am,%s d%'i$+ 14th 1 14th A#6 2006 .
• O'+a$iHed (he )4o Da"s Na(io$al Le.el Co$6e'e$#e o$ PSig$i9ca$ce of Socia
%ar;eti$g i$ +$diaI a( EI) D%si$ess S#hool, EI) #am,%s d%'i$+ 2:
(h
0 2C(h O#(. 211C.
• O'+a$iHed (he (h'ee da"s PE3hi?i(io$ #%m SaleQ i$ EI) Cam,%s i$ #oo'di$a(io$ 4i(h
Dis('i#( R%'al De.elo,me$( A+e$#", Eello'e i$ #o$$e#(io$ 4i(h (he (4o da"s $a(io$al le.el
#o$6e'e$#e o$ PSi+$iJ#a$#e o6 So#ial Ma'ke(i$+ i$ I$dia amo$+ (he Sel6 Hel, A'o%,
mem?e's i$ Eello'e Dis('i#( d%'i$+ 28
(h
0 2C
(h
O#( 211C.
• O'+a$iHed Goi$(l" 4i(h EI) )DI, 12 4eek !oege for 7o"a$ Che$$ai-2 a$d A*,AR
!areer !reators, Che$$ai 6'om 20
th
to 21
st
Dece"3er 2002.
• A((e$ded a 4o'ksho, o$ P+'R i$ the K$o7edge )raI, #o$d%#(ed ?" *+, 1,B+,
Eello'e o$ 4
th
Se=. 2003.
• A((e$ded a Na(io$al s"m,osi%m o$ K+$dia Bra$dI #o$d%#(ed ?" De,a'(me$( o6
Ma$a+eme$( S#ie$#es, EI) Cam,%s 6'om 16
th
a$d 15
th
Se=te"3er 2004.
• A#(ed as a 'eso%'#e ,e'so$ a$d #o$d%#(ed a 4o'ksho, sessio$ o$ )thica iss#es i$
I$(e',e'so$al Rela(io$shi, i$ (he A+!), s=o$sored StaL De>eo="e$t 'rogra" i$
EI) #am,%s o$ 4
th
(e3 2004.
• Attended to days MMA olden 8u!ilee "onvention entitled “This India #nos no
)oundaries” on )
rd
9 -
th
:e!. ,++' at Chennai"
• Acted as a 3esource Person to introduce ;Business Plan Preparation< during
the /Business plan A2areness Program” jointly conducted by /1I66BI. 1I6
Business School” on 7(
th
March ,++' at $amara= Auditorium beteen * to ( PM.
• O'+a$iHed (he )4o Da"s Na(io$al Le.el Co$6e'e$#e o$ KSig$i9ca$ce of R#ra
%ar;eti$g i$ +$diaI a( EI) D%si$ess S#hool, EI) #am,%s d%'i$+ 14th 1 14th A#6 2006 .
• Attended the *+,s “In India for India”- 6echnology Symposium on ,
nd
August ,++' at
*+ Campus& )angalore"
• -'ese$(ed a Demo$s('a(ed ,'o9e#( (i(led K)co$o"ics of %a$#fact#ri$g Bio (#e fro"
/o$ )di3e So#rces alo$+ 4i(h -'o6. Na(a'a9a$, E$e'+" Ce$(e', EI) i$ NADARD oL#e,
Che$$ai o$ 24th A#g. 2006.
• Attended an International Conference on Business Incu!ation organi.ed by 1I6>6BI. 9
an info Dev grantee during the month of %a6 21
st
to 23
rd
2005"
• A((e$ded (he ,7o da6s %%A A$$#a !o$>e$tio$ 200B& #$der the the"e of
EAlo?al Challe$+es 6o' Eme'+e$( I$diaM o$ 18
(h
* 1:
(h
>e?. 2117 a( Ho(el )a9 Co'oma$del,
Che$$ai.
• A((e$ded o$e da6 %a$age"e$t De>eo="e$t 'rogra""e o$ KB.S+/)SS
+/,)LL+@)/!)I o$ 1
(h
A%+%s( 2117 a( EI) U$i.e'si(", Eello'e 12.
8
• A((e$ded o$e da6 )Hec#ti>e De>eo="e$t 'rogra""e o$ Sef a7are$ess to
K)$ha$ce %a$ageria )Lecti>e$essI o$ 1
(h
Se,(em?e' 2117 a( EI) U$i.e'si(",
Eello'e 12.
• A((e$ded o$e da6 Mor; Sho= o$ K+%A'!, O( *A,II o$ 2C
(h
Se,(em?e' 2117 a( EI)
U$i.e'si(", Eello'e 12.
• A((e$ded o$e da6 )Hec#ti>e De>eo="e$t 'rogra""e o$ KLega +ss#es i$
B#si$essI o$ 2/
(h
No.em?e' 2117 a( EI) U$i.e'si(", Eello'e 12.
• A((e$ded o$e da6 )Hec#ti>e De>eo="e$t 'rogra""e o$ KRetire"e$t Reso#rce
'a$$i$gI o$ 1:
(h
De#em?e' 2117 a( EI) U$i.e'si(", Eello'e 12.
• A((e$ded o$e da6 )Hec#ti>e De>eo="e$t 'rogra""e o$ K(oreig$ eHcha$ge
%a$age"e$t 1 A$ +$dia$ 'ers=ecti>eI o$ 21
(h
De#em?e' 2117 a( EI) U$i.e'si(",
Eello'e 12.
• A((e$ded o$e da6 )Hec#ti>e De>eo="e$t 'rogra""e o$ ,r$eds & ,ech$iN#es
i$ 'roOect (i$a$ci$gI o$ 1
(h
A%+%s( 2117 a( EI) U$i.e'si(", Eello'e 12.
• A((e$ded ,7o da6s %%A !o$>e$tio$- 2009 %$de' (he (heme o6 E/a>igati$g
.$certai$ ,i"esF o$ 21
(h
* 21
s(
>e?'%a'" 211/ a( Ho(el )a9 Co'oma$dal, Che$$ai.
• -a'(i#i,a(ed i$ o$e da" (ac#t6 De>eo="e$t =rogra""e o$ +$for"atio$
,ech$oog6 Ser>ices 1 ,he cata6st for i$diaIs S#stai$a3e @ro7th o$ A#$e 23
rd
2009 a( EI) U$i.e'si(", Eello'e 0 :2 112.
• -a'(i#i,a(ed i$ >i.e da"s (ac#t6 De>eo="e$t =rogra""e o$ S#ccess a$d (ai#re
of B#si$ess !or=oratio$s d%'i$+ 22
$d
to 26
th
A#$e 2009 a( EI) U$i.e'si(", Eello'e 0
:2 112.
• -a'(i#i,a(ed i$ (i>e da6s /)/ Orie$tatio$ =rogra""e orga$iGed 36 /atio$a
)$tre=re$e#rshi= /et7or; a( Mo%$( Ca'mel Colle+e Da$+alo'e, 6'om 18
(h
0 1/
(h
G%l"
211/.
• -a'(i#i,a(ed i$ O$e da6 ED- o$ %a$ageria )Lecti>e$ess i$ @o3a !o$teHt o$ 7
(h
A%+. 211/ 0 EI) D%si$ess S#hool
• -a'(i#i,a(ed i$ O$e da6 MD- o$ B#si$ess +$teige$ce o$ 2/
(h
A%+%s( 211/ - EI)
D%si$ess S#hool
• -a'(i#i,a(ed i$ ,7o da6s Si>er A#3iee +$ter$atio$a !o$fere$ce o$ Ser>ice
%a$age"e$t 1 ,he Best a$d /eHt 'ractices SGICSM 211/ O'+a$iHed ?" EI) D%si$ess
S#hool o$ 17
(h
-1/
(h
De#. 211/
• -a'(i#i,a(ed i$ o$e da6 ('ai$i$+ ,'o+'amme 6o' K,oda6Is 6o#th ,o"orro7Is
)$tre=re$e#rsI held o$ 22BB11 9oi$(l" o'+a$iHed ?" NSIC, Che$$ai a( Aa$adi,a(h"
)%lsiQs Gai$ E$+i$ee'i$+ Colle+e, Eello'e.
• -a'(i#i,a(ed i$ (he ,7o da6s I$(e'$a(io$al S%?mi( o$ Alo?al )'e$ds i$ Hi+he' ed%#a(io$
a$d Challe$+esM o'+a$iHed o$ 27
(h
* 2/
(h
No. 211/ a( EI) %$i.e'si(" , Eello'e
• -a'(i#i,a(ed i$ (he o$e da6 )'ai$i$+ -'o+'am o$ U$de's(a$di$+ sel6 a$d o(he'sQ o$
1/.1/. 211/, o'+a$iHed ?" HR de,a'(me$(, EI) U$i.e'si(" Eello'e.
9
• -a'(i#i,a(ed i$ o$e da6 >D- o$ Aood (ea#hi$+ ,'a#(i#es a$d i$$o.a(i.e Lea'$i$+
a,,'oa#hes o$ A%+%s( 12
(h
2111, o'+a$iHed ?" (he A#adem$i# s(a5 #olle+e, EI)
%$i.e'si(", Eello'e.
• -a'(i#i,a(ed i$ o$e da6 >a#%l(" De.elo,me$( -'o+'am o$ SAS ;S(a(is(i#al A$al"sis
so6(4a'e= a,,li#a(io$ 6o' 'esea'#h o$ B
th
Aa$ 2011 o'+a$iHed ?" A#ademi# s(a5 Colle+e,
EI) %$i.e'si(", Eello'e ; Reso%'#e -e'so$: -'o6. Ms. -'ema M%(h%sam", S(a(e U$i.e'si(" o6
Ne4 D- o$ Resea'#h -a,e' &'i(i$+ o$ 4
th
1 5
th
Aa$ 2011,
o'+a$iHed ?" (he A#ademi# s(a5 #olle+e, EI) %$i.e'si(", Eello'e ;Reso%'#e ,'eso$: D'.
Shi.a Ramas4am", -'o6esso', Ro#hes(e' I$s(i(%(e o6 )e#h$olo+", Ne4 e da6s
'd
A$$%al I$(e'$a(io$al S#hool -s"#holo+" Asso#ia(io$ ;IS-A=
Co$6e'e$#e hos(ed ?" EI) U$i.e'si(" o$ Ed%#a(io$al -s"#holo+" i$ (he Co$(e3( o6
Alo?aliHa(io$, Di.e'si(" a$d So#ial Challe$+es o$ 19
th
1 23
rd
A#6 2011. ;O'+a$iHed ?"
EI) D%si$ess S#hool Eello'e=
• A#(ed as >a#%l(" #oo'di$a(o' 6o' (he e.e$( -'od%#( La%$#h i$ @ra*+,as 2011 a$
I$(e'$a(io$al Ca'$i.al held o$ Se=. 16
th
1 1B
th
2011 a( EI) U$i.e'si(", Eello'e.
• A#(ed as (he Reso%'#e ,e'so$ 6o' 6%ll da" o$ 22
(h
Ga$ 2112 a$d :
(h
>e? 2112 ea#h i$ es :0)S 1D+< to the @ro#= of +$ter$atio$a
'artici=a$ts :24 /osI< fro" Africa$ co#$tries :!ote DI+>oire& @#i$ea& Li3eria
a$d Sierra Leo$e= 6'om Ga$ 2112 (o A,'il 2112 4i(h (he (o(al ?%d+e( o6 Rs. 1/,11,111B-.
• S%##ess6%ll" #om,le(ed (he >%$ded Resea'#h S(%d" 6o' Rs. 3& 00&000B- o$
POcc#=atio$a HaGards of Mo"e$ )"=o6"e$t i$ heath care sector i$ ,a"i
/ad#I& ?" RES- Di.isio$, De,a'(me$( o6 S#ie$#e a$d )e#h$olo+", ,ech$oog6 Bha>a$&
Ne4 Delhi for t7o 6ears =eriod
ece"3er 200B to Dece"3er 2010
Name : DR. D. ASHOK
Date of Birth & Age : 13. 06. 1964.
Address for Loca !o""#$icatio$ : DR. D. ASHOK, %.S!& %BA& %.'hi&
'h.D.
'RO()SSOR&
*+,- B.S+/)SS S!HOOL&
*+, ./+*)RS+,0& *eore 1 632 014
E-mail: dashok12!"ahoo.#o.i$
%o3ie: 09344305314.
Reside$#e: 0416- 2240131& 2240132.
Reigio$ : Hi$d%
/atio$ait6 : I$dia$
La$g#ages K$o7$: : &'i(e: )AMIL * E$+lish
S,eak: )amil, )el%+% * E$+lish.
Acade"ic 8#ai9catio$:
• 'h.D. i$ %a$age"e$t :%ar;eti$gersit6 Da6 o$ 1(h Ma'#h
211:.
• I am also holdi$+ m" ,e'so$al mem?e'shi, i$ %adras %a$age"e$t
Associatio$ ;MMA=, Che$$ai a$d Mem?e' i$ !he$$ai Ad>ertisi$g
!#3, Che$$ai si$ce 2003.
-'o6essio$al E3,e'ie$#e:
+$stit#tio$ /a"e 'eriod !ass
ha$ded
Desig$atio$
*+, B#si$ess
Schoo&
*+, .$i>ersit6&
*eore 1 14
01.02.2009 to ,i
Date
MBA, MBA (IB),
Inte
grat
ed
MBA
,
BBA
# ti"e<'RO()SSOR -
%a$age"e$t
St#dies
EI) D%si$ess S#hool,
EI) U$i.e'si(",
Eello'e 0 12
11.12.2118 (o
1.11.211/
%BA&
MDA;ID=,
I$(e+'a(ed MDA,
;>%ll (ime=
ASSOCIA)E
-RO>ESSOR i$
Ma$a+eme$( S(%dies
De,a'(me$( o6
Ma$a+eme$(
Eello'e I$s(i(%(e o6
)e#h$olo+",
Deemed U$i.e'si(",
Eello'e 0 12
11.17.211 (o
1.11.2118
MBA, MBA (IB),
BBA.
# ti"e<ASSIS)AN)
-RO>ESSOR i$
Ma$a+eme$( S(%dies
GA%ll (ime=
ASSIS)AN)
-RO>ESSOR i$
Ma$a+eme$( S(%dies
Adhi,a'asak(hi
E$+i$ee'i$+ Colle+e
Melma'%.a(h%'
2. 17.// (o
18.11.2112
; a'mi$+ a( )hekk%,ala"am i$ Coim?a(o'e )al%k@@ So#io-e#o$omi# s(%d"@ 1/77-/1.
S%?mi((ed (o )amil Nad% A+'i#%l(%'al U$i.e'si(", Coim?a(o'e, i$ ,a'(ial 6%lJllme$( o6 (he
de+'ee o6 Master of Business Management (MBA)
? E5e#( o6 L"o,hiliHed .e$om o6 He(e'ome('%s 6%l.i,es ;KOCH= o$ (he M%s#les o6
E3,e'ime$(al A$imals@ Dio-#hemi#al s(%dies@ 1/7:-77. S%?mi((ed (o (he Lo"ola Colle+e
;A%(o$omo%s=, U$i.e'si(" o6 Mad'as, i$ ,a'(ial 6%lJllme$( o6 (he Degree of Master of
Science (M.Sc)
List of Artice '#3icatio$s
o ASHOK.D& KCo''ela(io$ Co-eL#ie$( ?e(4ee$ E$('e,'e$e%'ial S%##ess (o4a'ds
I$de,e$de$( >a#(o'sM: !OD+SS+A ;Coim?a(o'e Dis('i#( Small i$d%s('ies Asso#ia(io$<
B#eti$C >o'($i+h(l" *o. D+D, No. 11: 1st G%$e 1//C@ -a+e17 *1/
o ASHOK.D& E)he +e$e'al +'o4(h le.el o6 SSI U$i(s i$ Ea'io%s -'io'i(" Se#(o's i$
Coim?a(o'e Dis('i#(F: !OD+SS+A ;Coim?a(o'e Dis('i#( Small I$d%s('ies Asso#ia(io$=
B#eti$@ >o'($i+h(l"@ *o. D+D No. 1: 1s( G%l" /C@ -a+e 2 *22.
o ASHOK.D MSmall S#ale I$d%s('ies i$ I$diaF: !OD+SS+A ;Coim?a(o'e Dis('i#( Small
I$d%s('ies Asso#ia(io$< B#eti$C >o'($i+h(l" *o. D+D, No.12@ 18
(h
G%l" 1//C -a+e: 18
*1:.
o ASHOK.D KSmall S#ale I$d%s('ies i$ )amil Nad%M: !OD+SS+A ;Coim?a(o'e Dis('i#( Small
I$d%s('ies Asso#ia(io$< B#eti$C >o'($i+h(l" *o. D+D - No. 1
1s( Se,(. 1//C@ -a+e: 1:*1C.
3
o ASHOK.D KCoim?a(o'e I$d%s('ial S#e$a'ioM: !OD+SS+A ;Coim?a(o'e Dis('i#( Small
I$d%s('ies Asso#ia(io$< B#eti$: >o'($i+h(l", *o. D+D, No. 1
1s( Se,(.1//C@ -a+e: 2*22.
o ASHOK.D KMedia o6 Ad.e'(isi$+ i$ R%'al Ma'ke(MCODISSIA ;Coim?a(o'e Dis('i#( Small
I$d%s('ies Asso#ia(io$= D%lle(i$: >o'($i+h(l" Eol. NNEI@ No.
18(h Ma'#h 1///@ -a+e: 1/ *21.
o ASHOK.D MNeed Dased Ma$a+eme$( C%''i#%l%mM: CODISSIA ;Coim?a(o'e Dis('i#( Small
I$d%s('ies Asso#ia(io$=@ D%lle(i$, >o'($i+h(l" Eol. NNEI. No.7: 18(h A,'il 1///. -a+e.8-:.
o ASHOK. D, Im,li#a(io$ o6 )'ade Li?e'aliHa(io$ o$ )o(al F%ali(" Co$('ol- A$ o.e'.ie4, ,he
)co$o"ic !hae$ger& No.2, Iss%e.8, O#(.-De#. 1///, -a+e. /-21.
o ASHOK D KS#o,e o6 MNCKs - I$ I$dia$ S#e$a'ioM, )he E#o$omi# Challe$+e'& No. 12, Iss%e
1C, A,'il-G%$e 2111, -a+e: 2/-81.
o ASHOK D * Ms. S%?ash'ee, OKe" Challe$+es Co$6'o$(ed ?" I$dia$ #om,a$ies i$
li?e'aliHa(io$ e'aO. )he E#o$omi# Challe$+e', No.1, Iss%e: 11, Ga$%a'"- Ma'#h 2111,
-a+e: 28-2:.
o D'. ASHOK D KE'+o$omi#s a$d i(s A,,li#a(io$M, HRD )imes, E'+o$omi#s a$d i(s
A,,li#a(io$M, >e?. 2118, -a+e: 18-1C.
o D'. ASHOK D KMa$a+i$+ Alo?al Com,e(i(i.e$ess: &ha( I$dia$ Com,a$ies m%s( do (o
(ake Ma'ke(i$+ (o '%'al a'easM, )he E#o$omi# Challe$+e'& No. 1C, Iss%e 2C, A,'il 0 G%$e
2118, -a+e: 8C 0 :1.
o D'. ASHOK D, KE$+i$ee'i$+ E(hi#sM, HRD )imes, No. :, Eol. C, G%$e. 2118, -a+e: 21 - 22.
o D'. ASHOK D, * D'. A. A$9a$e"a S4am", K)he Cha$+i$+ >a#e o6 Ma'ke(s i$ I$diaM, )he
E#o$omi# Challe$+e', No.17, iss%e2/, OC) 0 De# 2118, -a+e: C 0 2.
o D'. ASHOK D, KMa$a+eme$( S("lesM, HRD )imes, No.12, Eol C, De#em?e' 2118, -a+e: 1/
0 21.
o D'. ASHOK D, * D'. A. A$9a$e"a S4am", K-%'#hasi$+ -a((e'$ o6 Co$s%me' D%'a?le
-'od%#( 0 A ModelM, )he E#o$omi# Challe$+e', No.17, iss%e1, Ga$0 Ma'#h-211:, -a+e: :
0 :C.
o D'. ASHOK D, KA,,li#a(io$ o6 Mo?ile )e#h$olo+" i$ Mode'$ Ma'ke(i$+ -'a#(i#esM,
E#o$omi# Challe$+e', /o.09& iss#e34& Aa$1 %arch-2005& 'age: 33 1 40.
o D'. ASHOK D, KMi#'o >i$a$#e I$s(i(%(io$al O,e'a(io$s i$ I$diaM, +$ter$atio$a Ao#r$a of
%a$age"e$t Scie$ces& Shi>a +$stit#te of %a$age"e$t St#dies& @haGia3ad&
+SS/ 0953-2101& *o.4& /o.2& Dece"3er 200B.
o D'. ASHOK D, E!hae$ges a$d /e7 Di"e$sio$s to !o"=etiti>e$ess i$ +$dia$
Airi$e i$d#str6M, E#o$omi# Challe$+e'& /o. 12& iss#e 45& A=ri 1 A#$e 2010.
o Dr. D. ASHOK & 'rof. +$drade>i R, O##%,a(io$al HaHa'ds o6 &ome$ ;-a'amedi#al=
em,lo"ees i$ Heal(h#a'e %$i(s i$ )amil Nad% ;>%$ded ?" DS), Ne4 Delhi=, +$ter$atio$a
Research Ao#r$a of Socia Scie$ce & %a$age"e$t, ;ISSI2111-28CN=, *o#"e 1&
/#"3er:03& A#6 -2011.
o Dr. D. ASHOK, )o%'ism -o(e$(ial i$ Eello'e Re+io$ 0 A$ Em,i'i#al s(%d", +$ter$atio$a
Ao#r$a of Research i$ !o""erce& +, a$d %a$age"e$t& ;ISSN 221-8C8:=, Eol%me
No 1, ;2111=, Iss%e $o8 ;O#(o?e' 2111=, ,, C1-C. ;444.i9'#m.o'+.i$=
4
o Dr. D.ASHOK, )o%'ism -o(e$(ial i$ Eello'e Re+io$ 0 A$ em,i'i#al s(%d", ,he )co$o"ic
!hae$ger, ;ISSN: 1/C8-181=, N%m?e' 12, iss%e 8, O#(. 0 De# 2111, --. C-11
o Dr. D.ASHOK a$d A3ha6 'ra;ash Sri7ast7a, K-'od%#( I$$o.a(io$ a$d i(s i$I%e$#e
o$ #o$s%me' ,%'#hasi$+ ,a((e'$ 0 A s(%d" o$ ,a#ka+ed dai'" ,'od%#(s i$ De((iah ;&es(
Cham,a'a$, Diha'=M, Ao#r$a of B#si$ess a$d %a$age"e$t :+OSRAB%a#(o's i$I%e$#i$+ Ma'ke(i$+ Comm%$i#a(io$ i$ Se'.i#e
Se#(o' 0 A s(%d" o$ Ed%#a(io$al I$s(i(%(io$s i$ Eello'e, )amil Nad%, I$dia, +$ter$atio$a
Ao#r$a of %ar;eti$g& 9$a$cia Ser>ices & %a$age"e$t Research, Eol 11, iss%e
11, O#( 2112 , --. 1C1 0 178. ;ISSN: 22CC:22=. 444.I$dia$'esea'#h9o%'$als.#om.
o S.BHASHR)) /A,ARAAA/ & D.ASHOK, KUse o6 Ca(#hme$(Qs A$al"sis (o e.al%a(e
#o$s%me'sQ s(o'e ,a((e'$i$+ a$d 'e+%la'i(" i$ a.aili$+ sales ,'omo(io$s a( di5e'e$( h",e'
ma'ke( 'e(ail ma'ke( 6o'ma(s i$ I$diaM, )#ro=ea$ Ao#r$a of co""erce a$d
"a$age"e$t research ;EGCMR=, Eol. 2, Iss%e C, G%l" 211, 444.e9#m'.o'+.
o 'OOR/+%A.D a$d DR. D.ASHOK& I$I%e$#e o6 -%'#hase Cha'a#(e'is(i#s i$ KMOREM
S%,e'ma'ke( O%(le(s a( Kada,a -A$ Eme'+i$+ Ma'ke(,, Asia$ So#ial S#ie$#e, Sco=#s
+$deH, -%?lished ?" Ca$adia$ Ce$(e' o6 S#ie$#e a$d Ed%#a(io$, Eol. /, No. 1C@ 211.
o DR. D.ASHOK and
,
POORNIMA.D
”‘
Understanding the Indian rural consumers to strike Gold in an
emerging rural Economy, Economic Chaenger, No.16, Vol 62,, an ! "arch 2#1$, %age& '(!$#.
)I**N& #+,(!1'(1-, ....economicchallenger.net.
o Dr. D. ASHOK and BIKASH PRASAD, /ustomer %erce0tion, 1elationshi0 *atis2action and
3usiness loyalty& 4 case in 323 conte5t, MERC!" #o$a Internationa %o&rna o' Socia Science (
Management, Vol 1 Issue 2& 40ril 2#1$, 00. 6,!+6. )I**N& 2'$6!6(2# )%rint-.
....mercglo7al.org8i9ssm!
l1!issue2.html.o M". KA)I*HA *C ( Dr. D. ASHOK, 3usiness and Non 3usiness *tudents attitude to.ards the ;ield
o2 /onsumerism, Internationa Re"earch %o&rna o' B&"ine"" and Management (IR%BM), #o$a
Re"earch P&$ication, Volume no. (, "ay 2#1$, 00. 62!+1. I**N 2'22!#6'ertisi$g i$ R#ra %ar;et i$ (he UAC-
S,o$so'ed Semi$a' #o$d%#(ed ?" (he De,a'(me$( o6 Comme'#e, -SA Colle+e o6 A'(s *
S#ie$#es, Coim?a(o'e-12 o$ 19th (e3.1999.
-'ese$(ed a ,a,e' o$ /eed Based %a$age"e$t !#rric##" (he UAC-S,o$so'ed
Semi$a' #o$d%#(ed ?" (he De,a'(me$( o6 Ma$a+eme$( S#ie$#es, -SA Colle+e o6 A'(s *
S#ie$#es, Coim?a(o'e-12 o$ 01
st
%arch 1999.
-'ese$(ed a ,a,e' o$ +"=icatio$ of ,rade Li3eraiGatio$ o$ ,ota 8#ait6 !o$tro
O$ O.e' .ie4 i$ UAC- S,o$so'ed Semi$a' Co$d%#(ed ?" (he De,a'(me$( o6 Ma$a+eme$(
S(%dies, SNR * So$s Colle+e, Coim?a(o'e-: o$ 2B
th
%arch 1999.
-'ese$(ed a ,a,e' o$ Bra$di$g Strateg6 'ractice i$ (%!@ Sector i$ (he Semi$a'
e$(i(led %a$age"e$t i$ ,ra$sitio$& a$ UAC S,o$so'ed Na(io$al le.el Semi$a'
Co$d%#(ed ?" (he De,a'(me$( o6 Ma$a+eme$( S(%dies, U$i.e'si(" o6 Mad'as, Che$$ai-8
o$ 20
th
& 21
st
(e3.2003.
-'ese$(ed a ,a,e' o$ P@ree$ %ar;eti$g i$ +$diaI i$ (he P/atio$a Se"i$ar o$ R#ra
%ar;eti$gI #o$d%#(ed ?" Colle+e o6 A+'i?%si$ess Ma$a+eme$(, AD -a$( U$i.e'si(" o6
A+'i#%l(%'e * )e#h$olo+", -a$($a+a' 0 2:128 o$ 1B-19& %arch 2004.
-'ese$(ed a ,a,e' o$ P!R% i$ Retai +$d#str6I, i$ (he /atio$a Se"i$ar o$
Retaii$g Strategies for +$dia$ %ar;et, #o$d%#(ed ?" Aa"a +$stit#te of
%a$age"e$t, Gamal Mohamed Colle+e ;A%(o$omo%s= )i'%#hi'a,,alli, )N, I$dia o$ 20
th
21
st
of A=ri 2004.
Presented a paper on “Productivity Improvement in the Service Sector” during
the National Conference on lo!al "ompetitiveness to be held in the Indian
Institute of Management # $o%hi&ode # '() *(+ during March ,-
th
. ,*
th
,++'.
Presented a paper on /Building "ompetitive 0dge # A Birds 0ye 1ie2” during the
National Conference on lo!al "ompetitiveness to be held in the Indian Institute of
Management # $o%hi&ode # '() *(+ during March ,-
th
. ,*
th
,++'.
Presented a paper titled /Insurance for 3ural India – Challengers ahead and untapped
opportunities” jointly ith !r" #" $amu%el& Asst" Professor& 'industan $chool of
(anagement& Coimbatore in to days 4ational "onference on Signi5cance of 3ural
Mar&eting in India held at 1I6 Business School on 7-th # 7*th 8uly ,++'"
-a,e' -'ese$(a(io$ i$ a$ I$(e'$a(io$al Co$6e'e$#e:
-'ese$(ed a ,a,e' o$ PBra$di$g HR De=art"e$tI i$ (he +$ter$atio$a !o$fere$ce
e$(i(led EStrategic Roe of HR% i$ /e7 %ie$$i#"F a$ AIC)E S,o$so'ed #o$6e'e$#e
Co$d%#(ed ?" I$s(i(%(e o6 D%si$ess Ma$a+eme$( * Resea'#h, I-S A#adem", I$do'e o$ B
th
1 10
th
Aa$ 2004.
6
-'ese$(ed a ,a,e' (i(led PCo$s%me'sQ ,%'#hasi$+ ,a((e'$ i$ li?e'aliHed ma'ke( 0 A s(%d"
o$ (he ho%sehold d%'a?le ,'od%#(sQ i$ (he +/,)R/A,+O/AL !O/()R)/!) o$
Ma'ke(i$+ a$d So#ie(" o'+a$iHed ?" IIIM:K< d%'i$+ Bth 1 10th A=ri 2005.
-'ese$(ed a ,a,e' (i(led Mi#'o >i$a$#e 0 I$s(i(%(io$al o,e'a(io$s i$ I$dia i$ (he (h'ee da"s
+/,)R/A,+O/AL !O/()R)/!) - +!O%(+ 200 5 1 Mi#'o >i$a$#e A (ool (o E'adi#a(e
-o.e'(" o'+a$iHed ?" De,a'(me$( o6 Comme'#e, -o$di#he''" U$i.e'si(", -o$di#he''"
d%'i$+ 23 1 24
th
Aa$#ar6 200B.
-'ese$(ed a -a,e' (i(led E/e7 Di"e$sio$s to !o"=etiti>e$ess i$ +$diaIs Airi$e
+$d#str6J i$ a$ +/,)R/A,+O/AL !O/()R)/!) o$ @o3a !o"=etitio$ a$d
!o"=etiti>e$ess of +$dia$ !or=orate o$ Ma" 21
s(
(o 2
'd
211/ a( ++% K.
-'ese$(ed (he -a,e' (i(led ,o#ris" =ote$tia i$ *eore Regio$ - A$ e"=irica
st#d6, i$ a$ +/,)R/A,+O/AL !O/()R)/!) o$ +$dige$o#s %a$age"e$t
'ractices& +!+%' 2009, o$ G%l" 1:
(h
0 17
(h
211/ a( A$$amalai U$i.e'si(", Chidam?a'am.
Se"i$ar ? !o$fere$ce Orga$iGed So for:
• O'+a$iHed (he (4o da"s /atio$a Se"i$ar o$ Refor"i$g the %a$age"e$t
)d#catio$ & ,rai$i$g (o s%i( (he I$d%s('ial * Alo?al ReR%i'eme$(M o$ 1
s(
* 2
$d
Ma'#h
1/// held a( De,a'(me$( o6 Ma$a+eme$( S#ie$#es, -.S.A. Colle+e o6 A'(s a$d S#ie$#es,
Coim?a(o'e 0 12.
• O'+a$iHed (he (4o da"s /atio$a S6"=osi#" o$ P)"ergi$g ,re$ds a$d !hae$ges
i$ R#ra %ar;eti$gI& 9oi$(l" #o$d%#(ed 4i(h >a#%l(" o6 R%'al Ma$a+eme$(, U$i.e'si(" o6
S"d$e", O'a$+e, A%s('alia i$ *+, ca"=#s 6'om 4
th
a$d 6
th
2004.
• O'+a$iHed (he (4o Da"s Na(io$al Le.el Co$6e'e$#e o$ KSig$i9ca$ce of R#ra
%ar;eti$g i$ +$diaI a( EI) D%si$ess S#hool, EI) #am,%s d%'i$+ 14th 1 14th A#6 2006 .
• O'+a$iHed (he )4o Da"s Na(io$al Le.el Co$6e'e$#e o$ PSig$i9ca$ce of Socia
%ar;eti$g i$ +$diaI a( EI) D%si$ess S#hool, EI) #am,%s d%'i$+ 2:
(h
0 2C(h O#(. 211C.
• O'+a$iHed (he (h'ee da"s PE3hi?i(io$ #%m SaleQ i$ EI) Cam,%s i$ #oo'di$a(io$ 4i(h
Dis('i#( R%'al De.elo,me$( A+e$#", Eello'e i$ #o$$e#(io$ 4i(h (he (4o da"s $a(io$al le.el
#o$6e'e$#e o$ PSi+$iJ#a$#e o6 So#ial Ma'ke(i$+ i$ I$dia amo$+ (he Sel6 Hel, A'o%,
mem?e's i$ Eello'e Dis('i#( d%'i$+ 28
(h
0 2C
(h
O#( 211C.
• O'+a$iHed Goi$(l" 4i(h EI) )DI, 12 4eek !oege for 7o"a$ Che$$ai-2 a$d A*,AR
!areer !reators, Che$$ai 6'om 20
th
to 21
st
Dece"3er 2002.
• A((e$ded a 4o'ksho, o$ P+'R i$ the K$o7edge )raI, #o$d%#(ed ?" *+, 1,B+,
Eello'e o$ 4
th
Se=. 2003.
• A((e$ded a Na(io$al s"m,osi%m o$ K+$dia Bra$dI #o$d%#(ed ?" De,a'(me$( o6
Ma$a+eme$( S#ie$#es, EI) Cam,%s 6'om 16
th
a$d 15
th
Se=te"3er 2004.
• A#(ed as a 'eso%'#e ,e'so$ a$d #o$d%#(ed a 4o'ksho, sessio$ o$ )thica iss#es i$
I$(e',e'so$al Rela(io$shi, i$ (he A+!), s=o$sored StaL De>eo="e$t 'rogra" i$
EI) #am,%s o$ 4
th
(e3 2004.
• Attended to days MMA olden 8u!ilee "onvention entitled “This India #nos no
)oundaries” on )
rd
9 -
th
:e!. ,++' at Chennai"
• Acted as a 3esource Person to introduce ;Business Plan Preparation< during
the /Business plan A2areness Program” jointly conducted by /1I66BI. 1I6
Business School” on 7(
th
March ,++' at $amara= Auditorium beteen * to ( PM.
• O'+a$iHed (he )4o Da"s Na(io$al Le.el Co$6e'e$#e o$ KSig$i9ca$ce of R#ra
%ar;eti$g i$ +$diaI a( EI) D%si$ess S#hool, EI) #am,%s d%'i$+ 14th 1 14th A#6 2006 .
• Attended the *+,s “In India for India”- 6echnology Symposium on ,
nd
August ,++' at
*+ Campus& )angalore"
• -'ese$(ed a Demo$s('a(ed ,'o9e#( (i(led K)co$o"ics of %a$#fact#ri$g Bio (#e fro"
/o$ )di3e So#rces alo$+ 4i(h -'o6. Na(a'a9a$, E$e'+" Ce$(e', EI) i$ NADARD oL#e,
Che$$ai o$ 24th A#g. 2006.
• Attended an International Conference on Business Incu!ation organi.ed by 1I6>6BI. 9
an info Dev grantee during the month of %a6 21
st
to 23
rd
2005"
• A((e$ded (he ,7o da6s %%A A$$#a !o$>e$tio$ 200B& #$der the the"e of
EAlo?al Challe$+es 6o' Eme'+e$( I$diaM o$ 18
(h
* 1:
(h
>e?. 2117 a( Ho(el )a9 Co'oma$del,
Che$$ai.
• A((e$ded o$e da6 %a$age"e$t De>eo="e$t 'rogra""e o$ KB.S+/)SS
+/,)LL+@)/!)I o$ 1
(h
A%+%s( 2117 a( EI) U$i.e'si(", Eello'e 12.
8
• A((e$ded o$e da6 )Hec#ti>e De>eo="e$t 'rogra""e o$ Sef a7are$ess to
K)$ha$ce %a$ageria )Lecti>e$essI o$ 1
(h
Se,(em?e' 2117 a( EI) U$i.e'si(",
Eello'e 12.
• A((e$ded o$e da6 Mor; Sho= o$ K+%A'!, O( *A,II o$ 2C
(h
Se,(em?e' 2117 a( EI)
U$i.e'si(", Eello'e 12.
• A((e$ded o$e da6 )Hec#ti>e De>eo="e$t 'rogra""e o$ KLega +ss#es i$
B#si$essI o$ 2/
(h
No.em?e' 2117 a( EI) U$i.e'si(", Eello'e 12.
• A((e$ded o$e da6 )Hec#ti>e De>eo="e$t 'rogra""e o$ KRetire"e$t Reso#rce
'a$$i$gI o$ 1:
(h
De#em?e' 2117 a( EI) U$i.e'si(", Eello'e 12.
• A((e$ded o$e da6 )Hec#ti>e De>eo="e$t 'rogra""e o$ K(oreig$ eHcha$ge
%a$age"e$t 1 A$ +$dia$ 'ers=ecti>eI o$ 21
(h
De#em?e' 2117 a( EI) U$i.e'si(",
Eello'e 12.
• A((e$ded o$e da6 )Hec#ti>e De>eo="e$t 'rogra""e o$ ,r$eds & ,ech$iN#es
i$ 'roOect (i$a$ci$gI o$ 1
(h
A%+%s( 2117 a( EI) U$i.e'si(", Eello'e 12.
• A((e$ded ,7o da6s %%A !o$>e$tio$- 2009 %$de' (he (heme o6 E/a>igati$g
.$certai$ ,i"esF o$ 21
(h
* 21
s(
>e?'%a'" 211/ a( Ho(el )a9 Co'oma$dal, Che$$ai.
• -a'(i#i,a(ed i$ o$e da" (ac#t6 De>eo="e$t =rogra""e o$ +$for"atio$
,ech$oog6 Ser>ices 1 ,he cata6st for i$diaIs S#stai$a3e @ro7th o$ A#$e 23
rd
2009 a( EI) U$i.e'si(", Eello'e 0 :2 112.
• -a'(i#i,a(ed i$ >i.e da"s (ac#t6 De>eo="e$t =rogra""e o$ S#ccess a$d (ai#re
of B#si$ess !or=oratio$s d%'i$+ 22
$d
to 26
th
A#$e 2009 a( EI) U$i.e'si(", Eello'e 0
:2 112.
• -a'(i#i,a(ed i$ (i>e da6s /)/ Orie$tatio$ =rogra""e orga$iGed 36 /atio$a
)$tre=re$e#rshi= /et7or; a( Mo%$( Ca'mel Colle+e Da$+alo'e, 6'om 18
(h
0 1/
(h
G%l"
211/.
• -a'(i#i,a(ed i$ O$e da6 ED- o$ %a$ageria )Lecti>e$ess i$ @o3a !o$teHt o$ 7
(h
A%+. 211/ 0 EI) D%si$ess S#hool
• -a'(i#i,a(ed i$ O$e da6 MD- o$ B#si$ess +$teige$ce o$ 2/
(h
A%+%s( 211/ - EI)
D%si$ess S#hool
• -a'(i#i,a(ed i$ ,7o da6s Si>er A#3iee +$ter$atio$a !o$fere$ce o$ Ser>ice
%a$age"e$t 1 ,he Best a$d /eHt 'ractices SGICSM 211/ O'+a$iHed ?" EI) D%si$ess
S#hool o$ 17
(h
-1/
(h
De#. 211/
• -a'(i#i,a(ed i$ o$e da6 ('ai$i$+ ,'o+'amme 6o' K,oda6Is 6o#th ,o"orro7Is
)$tre=re$e#rsI held o$ 22BB11 9oi$(l" o'+a$iHed ?" NSIC, Che$$ai a( Aa$adi,a(h"
)%lsiQs Gai$ E$+i$ee'i$+ Colle+e, Eello'e.
• -a'(i#i,a(ed i$ (he ,7o da6s I$(e'$a(io$al S%?mi( o$ Alo?al )'e$ds i$ Hi+he' ed%#a(io$
a$d Challe$+esM o'+a$iHed o$ 27
(h
* 2/
(h
No. 211/ a( EI) %$i.e'si(" , Eello'e
• -a'(i#i,a(ed i$ (he o$e da6 )'ai$i$+ -'o+'am o$ U$de's(a$di$+ sel6 a$d o(he'sQ o$
1/.1/. 211/, o'+a$iHed ?" HR de,a'(me$(, EI) U$i.e'si(" Eello'e.
9
• -a'(i#i,a(ed i$ o$e da6 >D- o$ Aood (ea#hi$+ ,'a#(i#es a$d i$$o.a(i.e Lea'$i$+
a,,'oa#hes o$ A%+%s( 12
(h
2111, o'+a$iHed ?" (he A#adem$i# s(a5 #olle+e, EI)
%$i.e'si(", Eello'e.
• -a'(i#i,a(ed i$ o$e da6 >a#%l(" De.elo,me$( -'o+'am o$ SAS ;S(a(is(i#al A$al"sis
so6(4a'e= a,,li#a(io$ 6o' 'esea'#h o$ B
th
Aa$ 2011 o'+a$iHed ?" A#ademi# s(a5 Colle+e,
EI) %$i.e'si(", Eello'e ; Reso%'#e -e'so$: -'o6. Ms. -'ema M%(h%sam", S(a(e U$i.e'si(" o6
Ne4 D- o$ Resea'#h -a,e' &'i(i$+ o$ 4
th
1 5
th
Aa$ 2011,
o'+a$iHed ?" (he A#ademi# s(a5 #olle+e, EI) %$i.e'si(", Eello'e ;Reso%'#e ,'eso$: D'.
Shi.a Ramas4am", -'o6esso', Ro#hes(e' I$s(i(%(e o6 )e#h$olo+", Ne4 e da6s
'd
A$$%al I$(e'$a(io$al S#hool -s"#holo+" Asso#ia(io$ ;IS-A=
Co$6e'e$#e hos(ed ?" EI) U$i.e'si(" o$ Ed%#a(io$al -s"#holo+" i$ (he Co$(e3( o6
Alo?aliHa(io$, Di.e'si(" a$d So#ial Challe$+es o$ 19
th
1 23
rd
A#6 2011. ;O'+a$iHed ?"
EI) D%si$ess S#hool Eello'e=
• A#(ed as >a#%l(" #oo'di$a(o' 6o' (he e.e$( -'od%#( La%$#h i$ @ra*+,as 2011 a$
I$(e'$a(io$al Ca'$i.al held o$ Se=. 16
th
1 1B
th
2011 a( EI) U$i.e'si(", Eello'e.
• A#(ed as (he Reso%'#e ,e'so$ 6o' 6%ll da" o$ 22
(h
Ga$ 2112 a$d :
(h
>e? 2112 ea#h i$ es :0)S 1D+< to the @ro#= of +$ter$atio$a
'artici=a$ts :24 /osI< fro" Africa$ co#$tries :!ote DI+>oire& @#i$ea& Li3eria
a$d Sierra Leo$e= 6'om Ga$ 2112 (o A,'il 2112 4i(h (he (o(al ?%d+e( o6 Rs. 1/,11,111B-.
• S%##ess6%ll" #om,le(ed (he >%$ded Resea'#h S(%d" 6o' Rs. 3& 00&000B- o$
POcc#=atio$a HaGards of Mo"e$ )"=o6"e$t i$ heath care sector i$ ,a"i
/ad#I& ?" RES- Di.isio$, De,a'(me$( o6 S#ie$#e a$d )e#h$olo+", ,ech$oog6 Bha>a$&
Ne4 Delhi for t7o 6ears =eriod
ece"3er 200B to Dece"3er 2010