Description
Highlights about analysis of 3 brands.It does the PEST & SWOT analysis of the different brands.
Pepsi
About
• The original trademark application for PepsiCola was approved on June 16, 1903 as an, "arbitrary hyphenated word "PEPSI-COLA," and indicated that the mark was in continuous use for his business since August 1, 1901. The trademark expired on April 15, 1994. • A second Pepsi-Cola trademark is on record with the USPTO. The successful registration date is April 15, 1906, over three years after the original date.
Pepsi Logo : Over the years
Pepsi : Print ads
Analysis
Political : • The production distribution and use of many of PepsiCo product are subject to various federal laws, such as the Food, Drug and Cosmetic Act, the Occupational Safety and Health Act ad the Americans with Disabilities. • The businesses are also subject to state, local and foreign laws. The international businesses are subject to the Government stability in the countries where PepsiCo is trying get into (underdeveloped markets). • The businesses are also subject to de taxation policy in each country they are operating. They also have to comply with federal, state, local and foreign environmental laws and regulations.
Economic :
• The companies are subject to the harvest of the raw material that they use in their snack foods, soft drink and juice, like corn, oranges, grapefruit, vegetables, potatoes, etc. • Because of they rely on trucks to move and distribute many of their products, fuel is also an important subject, so they are subject to the fuel prize.
Social :
• PepsiCo and moreover Pepsi is subject to the lifestyle changes, because of it bases her advertising campaigns in a concrete kind of people with an special lifestyle, it is for that PepsiCo has to pay a special attention on the lifestyle changes.
Technological :
• PepsiCo is subject to new techniques of manufacturing, for their three business sectors, snack food, juices and soft drinks. It has to pay attention to the new distribution techniques. • And they have to fix their attention in the competence developed, to know about the new products. • Even though, we have to take into account that specialized factors involve a heavy and sustained investment, we have to know that if we are able to achieve them, we could generate a competitive advantage.
Taglines
• 1990–1991: "Yehi hai right choice Baby UH HUH“ • 1996–1997: "Pepsi:There's nothing official about it"
• 1999-2006: "Yeh dil maange more”
• 2009–present: "My Pepsi My Way“ • 2009–present: "Yeh hai youngistaan meri jaan"
Pepsi : Kapferer’s Prism
OURSELVES
Physique : Clear drink, stand out
Personality : Young, active, Excitement, fun, energy, enthusiasm
Relationship : Encourage, motivation
Pepsi
Culture : Youth Focused, Progressive
Reflection : Youth oriented CUSTOMERS
Self-Image : Quality product
Pepsi : Brand ambassadors
Pepsi : Brand extensions
Pepsi Blue Pepsi Cafechino
Product placements
Pepsi : TV Commercials
Godrej
About
• Godrej Group is one of the largest conglomerates based in Mumbai • Its products include Security Systems Rocket Launchers, Refrigerators and Furniture, Outsourcing Services, Cosmetics and Detergents, Engineering Workstations, Medical Diagnostics and Aerospace Equipment, Edible Oils and Chemical, Mosquito Repellents, Car perfumes, Chicken and Agri-products, Material Handling Equipments Like FORKLIFT Trucks etc. • The Group is headed by Adi Godrej and Jamshyd Godrej
Godrej Logo : Over the years
Print ads
Analysis
STRENGTHS:• The Company has got wide range of branches within the country • The Company has wide range of product line • Godrej is having better Sales after services • Respectable and trusted brand name • Company is having large number of customer with higher • satisfaction • The management is trained and efficient & the network of service centres is good in all states
WEAKNESS:
• The Company does not go for advertising, which is one of the biggest disadvantage of Godrej • Its emphasis more on the advertising of office automation & prima division • The company is focusing many security products at a same time • The effective selling schemes are not available like payment on instalments
OPPURTUNITIES:
• Godrej has more opportunities to grow as it has earned good name in security sector. • Technical up gradation time to time is also one of the opportunities. • Godrej can focus on big project like construction. Where there is a great demand of security equipment
Threats:
• The growing competition in the security sector is threat for all manufacturing companies so it is also threat for Godrej to stand in the market with the higher position.
Kapferer’s Prism
OURSELVES
Physique : Stands for trust
Personality : Trustworthy, diverse
Relationship : Encouragement, support
Godrej
Culture : Old School
Reflection : Quality CUSTOMERS
Self-Image : Very capable
Brand Ambassadors
Brand extensions
Godrej TV Commercials
Adidas
About
• Adidas AG is a major Germany based sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade and Rockport • Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing related goods. • The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after its U.S. rival Nike • The company's clothing and shoe designs typically feature three parallel bars and the same motif is incorporated into Adidas's current official logo .The "Three Stripes" were bought from the Finnish sport company Karhu Sports in the 1950s
Adidas Logo : Over the years
Adidas: Print ads
Pest Analysis
• Political
Adidas policy is to control and monitor hazardous substance to protect human health and environment one of those is to eliminate PVC making progress in finding substitutes like polyurethane, ethyl vinyl, silicones thermoplastic rubber • Adidas also provide training sessions on employment standards and HR systems, health and safety is important for the company • Establishing teams to manage and monitor SARS in Asia factory, washing stations, disinfectant units. Finally Adidas protects and supports the rights of its employees by following all the current employment laws
• Economical
As a multinational company adidas helps countries to decrease unemployment by increasing every year the number of employees • The Industrial Production Growth Rate in Germany was 1% in 2001-3, in 2004 it became 1.7%. Adidas is a reason of this increase • As exporting to Europe is not too expensive as it was before, Europe since 2002 has own currency (euro) and the borders are not so tight • Labor salary is high in Germany and France but not so expensive in China (Suzhou). This is the reason that most of factories located in Asia
• Social
Adidas products declare in any raise, age, religion, and lifestyle, always in fashion with special design in any of product. Focus in people who like sports and athletes, almost everybody can purchase Adidas products
• Technology
Adidas join into technology by make up the world’s first smart shoe, adding a microchip inside the shoe and wireless mp3 player • Also using hot melt system of the production that is environmentally safe, using heat-activated adhesives • The packaging that company use, are suitable for transportation over long distances, humid conditions and extreme temperature changes and use recycled paper and other environmentally-friendly packaging materials
Adidas: Kapferer’s Prism
OURSELVES
Physique : Sturdy and strong
Personality : Sporty and fun
Relationship : Long term
Pepsi
Culture : Quality and strength
Reflection : Sports oriented CUSTOMERS
Self-Image : Dependable
Brand ambassadors
Brand extensions
Adidas TV Commercials
doc_712473901.pptx
Highlights about analysis of 3 brands.It does the PEST & SWOT analysis of the different brands.
Pepsi
About
• The original trademark application for PepsiCola was approved on June 16, 1903 as an, "arbitrary hyphenated word "PEPSI-COLA," and indicated that the mark was in continuous use for his business since August 1, 1901. The trademark expired on April 15, 1994. • A second Pepsi-Cola trademark is on record with the USPTO. The successful registration date is April 15, 1906, over three years after the original date.
Pepsi Logo : Over the years
Pepsi : Print ads
Analysis
Political : • The production distribution and use of many of PepsiCo product are subject to various federal laws, such as the Food, Drug and Cosmetic Act, the Occupational Safety and Health Act ad the Americans with Disabilities. • The businesses are also subject to state, local and foreign laws. The international businesses are subject to the Government stability in the countries where PepsiCo is trying get into (underdeveloped markets). • The businesses are also subject to de taxation policy in each country they are operating. They also have to comply with federal, state, local and foreign environmental laws and regulations.
Economic :
• The companies are subject to the harvest of the raw material that they use in their snack foods, soft drink and juice, like corn, oranges, grapefruit, vegetables, potatoes, etc. • Because of they rely on trucks to move and distribute many of their products, fuel is also an important subject, so they are subject to the fuel prize.
Social :
• PepsiCo and moreover Pepsi is subject to the lifestyle changes, because of it bases her advertising campaigns in a concrete kind of people with an special lifestyle, it is for that PepsiCo has to pay a special attention on the lifestyle changes.
Technological :
• PepsiCo is subject to new techniques of manufacturing, for their three business sectors, snack food, juices and soft drinks. It has to pay attention to the new distribution techniques. • And they have to fix their attention in the competence developed, to know about the new products. • Even though, we have to take into account that specialized factors involve a heavy and sustained investment, we have to know that if we are able to achieve them, we could generate a competitive advantage.
Taglines
• 1990–1991: "Yehi hai right choice Baby UH HUH“ • 1996–1997: "Pepsi:There's nothing official about it"
• 1999-2006: "Yeh dil maange more”
• 2009–present: "My Pepsi My Way“ • 2009–present: "Yeh hai youngistaan meri jaan"
Pepsi : Kapferer’s Prism
OURSELVES
Physique : Clear drink, stand out
Personality : Young, active, Excitement, fun, energy, enthusiasm
Relationship : Encourage, motivation
Pepsi
Culture : Youth Focused, Progressive
Reflection : Youth oriented CUSTOMERS
Self-Image : Quality product
Pepsi : Brand ambassadors
Pepsi : Brand extensions
Pepsi Blue Pepsi Cafechino
Product placements
Pepsi : TV Commercials
Godrej
About
• Godrej Group is one of the largest conglomerates based in Mumbai • Its products include Security Systems Rocket Launchers, Refrigerators and Furniture, Outsourcing Services, Cosmetics and Detergents, Engineering Workstations, Medical Diagnostics and Aerospace Equipment, Edible Oils and Chemical, Mosquito Repellents, Car perfumes, Chicken and Agri-products, Material Handling Equipments Like FORKLIFT Trucks etc. • The Group is headed by Adi Godrej and Jamshyd Godrej
Godrej Logo : Over the years
Print ads
Analysis
STRENGTHS:• The Company has got wide range of branches within the country • The Company has wide range of product line • Godrej is having better Sales after services • Respectable and trusted brand name • Company is having large number of customer with higher • satisfaction • The management is trained and efficient & the network of service centres is good in all states
WEAKNESS:
• The Company does not go for advertising, which is one of the biggest disadvantage of Godrej • Its emphasis more on the advertising of office automation & prima division • The company is focusing many security products at a same time • The effective selling schemes are not available like payment on instalments
OPPURTUNITIES:
• Godrej has more opportunities to grow as it has earned good name in security sector. • Technical up gradation time to time is also one of the opportunities. • Godrej can focus on big project like construction. Where there is a great demand of security equipment
Threats:
• The growing competition in the security sector is threat for all manufacturing companies so it is also threat for Godrej to stand in the market with the higher position.
Kapferer’s Prism
OURSELVES
Physique : Stands for trust
Personality : Trustworthy, diverse
Relationship : Encouragement, support
Godrej
Culture : Old School
Reflection : Quality CUSTOMERS
Self-Image : Very capable
Brand Ambassadors
Brand extensions
Godrej TV Commercials
Adidas
About
• Adidas AG is a major Germany based sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade and Rockport • Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing related goods. • The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after its U.S. rival Nike • The company's clothing and shoe designs typically feature three parallel bars and the same motif is incorporated into Adidas's current official logo .The "Three Stripes" were bought from the Finnish sport company Karhu Sports in the 1950s
Adidas Logo : Over the years
Adidas: Print ads
Pest Analysis
• Political
Adidas policy is to control and monitor hazardous substance to protect human health and environment one of those is to eliminate PVC making progress in finding substitutes like polyurethane, ethyl vinyl, silicones thermoplastic rubber • Adidas also provide training sessions on employment standards and HR systems, health and safety is important for the company • Establishing teams to manage and monitor SARS in Asia factory, washing stations, disinfectant units. Finally Adidas protects and supports the rights of its employees by following all the current employment laws
• Economical
As a multinational company adidas helps countries to decrease unemployment by increasing every year the number of employees • The Industrial Production Growth Rate in Germany was 1% in 2001-3, in 2004 it became 1.7%. Adidas is a reason of this increase • As exporting to Europe is not too expensive as it was before, Europe since 2002 has own currency (euro) and the borders are not so tight • Labor salary is high in Germany and France but not so expensive in China (Suzhou). This is the reason that most of factories located in Asia
• Social
Adidas products declare in any raise, age, religion, and lifestyle, always in fashion with special design in any of product. Focus in people who like sports and athletes, almost everybody can purchase Adidas products
• Technology
Adidas join into technology by make up the world’s first smart shoe, adding a microchip inside the shoe and wireless mp3 player • Also using hot melt system of the production that is environmentally safe, using heat-activated adhesives • The packaging that company use, are suitable for transportation over long distances, humid conditions and extreme temperature changes and use recycled paper and other environmentally-friendly packaging materials
Adidas: Kapferer’s Prism
OURSELVES
Physique : Sturdy and strong
Personality : Sporty and fun
Relationship : Long term
Pepsi
Culture : Quality and strength
Reflection : Sports oriented CUSTOMERS
Self-Image : Dependable
Brand ambassadors
Brand extensions
Adidas TV Commercials
doc_712473901.pptx