Consumer satisfaction should be their top priority. But currently, companies are only interested in making fast money. In this period, they forget the consumer satisfaction.
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It should not be either customer satisfaction or profit maximsation. The motto should be stakeholdres satisfaction....as it is the only broader concept which covers all objectives of a company.
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business is meant to make profits thats the reason they focus much on profit maximisation....this consumer satisfaction and profit maximization should be balanced and none of them can be given a top priority as both are imp
According to me motto of the company should be Consumer satisfaction and not Profit maximization. If consumer is happy company runs up the ladder of profit. So Consumer satisfaction is more important compared to Profit maximization.