Motorcycles by Bajaj
Motorcycles of Bajaj can be categorized as:
Entry level- models priced between Rs. 27,000 & Rs. 37,000.
The company is firmly placed in this category with the entire family of Boxers (AT, CT & AR) as well as BYK model, which was introduced in December 2002.
It accounts for 42% of the motorcycles sold.
The industry average in the entry-level segment is 99,000 per month.
Despite a 8% growth in sales in 2002-03, the overall market share of this segment dropped to 34%.
Boxer is the largest selling brand in the entry-level category, & the second largest selling two wheeler brands in the country.
The company proposes to gain market share through
Cuts in manufacturing costs
Work on scale economies
Improve efficiency
Executive category – models priced between Rs. 38,000 & Rs. 45,000.
These are models with Japanese & European standards of engineering, styling, manufacturing & riding comfort.
The company has “Hoodibabaa” Caliber 115 & plans to launch the World-Bike, developed in India with Kawasaki for the global market.
This market has grown from 37% to 54%. Bajaj accounts for 7% of the total sales in the market.
The company has recently introduced WIND 125 “The World Bike”.
The three factors that have lead to this are
• Higher disposable income
• Desire to ride smartly, well performing, fuel efficient bikes &
• Attractive retail financial schemes.
Premium category – models priced above Rs.45, 000.
The company has Pulsar 150, Pulsar 150 ES, the Pulsar 180 & in the super-premium, the Eliminator.
This segment accounts for 43% of Bajaj’s sales.
The company plans to use the Pulsar range to increase the market size of this premium segment & also increase the market share.
Motorcycles of Bajaj can be categorized as:
Entry level- models priced between Rs. 27,000 & Rs. 37,000.
The company is firmly placed in this category with the entire family of Boxers (AT, CT & AR) as well as BYK model, which was introduced in December 2002.
It accounts for 42% of the motorcycles sold.
The industry average in the entry-level segment is 99,000 per month.
Despite a 8% growth in sales in 2002-03, the overall market share of this segment dropped to 34%.
Boxer is the largest selling brand in the entry-level category, & the second largest selling two wheeler brands in the country.
The company proposes to gain market share through
Cuts in manufacturing costs
Work on scale economies
Improve efficiency
Executive category – models priced between Rs. 38,000 & Rs. 45,000.
These are models with Japanese & European standards of engineering, styling, manufacturing & riding comfort.
The company has “Hoodibabaa” Caliber 115 & plans to launch the World-Bike, developed in India with Kawasaki for the global market.
This market has grown from 37% to 54%. Bajaj accounts for 7% of the total sales in the market.
The company has recently introduced WIND 125 “The World Bike”.
The three factors that have lead to this are
• Higher disposable income
• Desire to ride smartly, well performing, fuel efficient bikes &
• Attractive retail financial schemes.
Premium category – models priced above Rs.45, 000.
The company has Pulsar 150, Pulsar 150 ES, the Pulsar 180 & in the super-premium, the Eliminator.
This segment accounts for 43% of Bajaj’s sales.
The company plans to use the Pulsar range to increase the market size of this premium segment & also increase the market share.