Motivators in starting the enterprise:
The fact that the women entrepreneur’s motivator, to a large extent, is her family portrays the importance of the family circle to women.
As a women never considers herself as alone (physically, socially or economically) but as a part of the family, the family also seems to reciprocate this feeling at least in the case of women entrepreneurs.
Push Factors:
Push factors are those which compel women to become entrepreneurs. These include unfortunate family circumstances like death of husband or father, financial difficulties, responsibilities in family, etc.
The fact that the women entrepreneur’s motivator, to a large extent, is her family portrays the importance of the family circle to women.
As a women never considers herself as alone (physically, socially or economically) but as a part of the family, the family also seems to reciprocate this feeling at least in the case of women entrepreneurs.
Push Factors:
Push factors are those which compel women to become entrepreneurs. These include unfortunate family circumstances like death of husband or father, financial difficulties, responsibilities in family, etc.