Gyaan Raja
Rajesh Nimbunkar
Hello guys i am Finding for MK0011 - Consumer Behaviour Sem 3 Set 1 Book ID - B 1722 Assignments with Solution.
Q1. What are the Popular positioning approaches that companies use?,
Q2. Briefly discuss the decision-making models.,
Q3. Write a short notes on the following:
Q5. Discuss the three component model of attitudes. What is the relevance of this model to advertising objectives.,
Q6. Write a short notes on the following:
Q1. What are the Popular positioning approaches that companies use?,
Q2. Briefly discuss the decision-making models.,
Q3. Write a short notes on the following:
A. Involvement and types of consumer behaviour,
B. Dimensions of Involvement.,
Q4. Discuss different types of message appeals that are commonly used., B. Dimensions of Involvement.,
Q5. Discuss the three component model of attitudes. What is the relevance of this model to advertising objectives.,
Q6. Write a short notes on the following:
A. Defence mechanisms,
B. Motive arousal
B. Motive arousal