Mission statement of BlackBerry
This is BlackBerry Ltd. mission statement overview for 2013
Company background
Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors BlackBerry Ltd. Telecommunications equipment Worldwide Canada Thorsten Heins $ 18.435 billion (2012) $ 1.164 billion (2012) 12,700 (2013) Apple Inc., Google Inc., Nokia OYJ, Samsung Electronics Co., Ltd.
Mission
BlackBerry mission statement 2013
BlackBerry doesn’t have an official mission statement. This is how an unofficial BlackBerry’s mission sounds: “BlackBerry is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, text messaging (SMS and MMS), Internet and intranet-based applications.”
Evaluation
Does it include…?
Customers Yes Technology Yes Self-concept Yes Products/ Services Yes Concern for survival No Concern for public image No Markets Yes Philosophy No Employees No
Does it mention values like…?
Citizenship No Excellence No Teamwork No Integrity No
Score
1.7/4.5
Customer or product-oriented?
Product-oriented
doc_509633911.docx
This is BlackBerry Ltd. mission statement overview for 2013
Company background
Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors BlackBerry Ltd. Telecommunications equipment Worldwide Canada Thorsten Heins $ 18.435 billion (2012) $ 1.164 billion (2012) 12,700 (2013) Apple Inc., Google Inc., Nokia OYJ, Samsung Electronics Co., Ltd.
Mission
BlackBerry mission statement 2013
BlackBerry doesn’t have an official mission statement. This is how an unofficial BlackBerry’s mission sounds: “BlackBerry is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, text messaging (SMS and MMS), Internet and intranet-based applications.”
Evaluation
Does it include…?
Customers Yes Technology Yes Self-concept Yes Products/ Services Yes Concern for survival No Concern for public image No Markets Yes Philosophy No Employees No
Does it mention values like…?
Citizenship No Excellence No Teamwork No Integrity No
Score
1.7/4.5
Customer or product-oriented?
Product-oriented
doc_509633911.docx