Mission statement of Apple
This is Apple Inc. mission statement overview for 2013
Company background
Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Apple Inc. Computer hardware, Computer software, Consumer electronics, Digital distribution Worldwide U.S. Tim Cook $ 156.508 billion (2012) $ 41.733 billion (2012) 72,800 Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many others.
Main Competitors
Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The company has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player. Apple Inc. is considered to be the most successful electronics company in the world.
Mission
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.”
Evaluation
Does it include…?
Customers No Technology Yes Self-concept No Products/ Services Yes Concern for survival No Concern for public image No Markets Yes Philosophy No Employees No
Does it mention values like…?
Citizenship No Excellence No Teamwork No Integrity No
Score
0.9/4.5
Customer or product-oriented?
Prodcut-oriented
doc_410515408.docx
This is Apple Inc. mission statement overview for 2013
Company background
Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Apple Inc. Computer hardware, Computer software, Consumer electronics, Digital distribution Worldwide U.S. Tim Cook $ 156.508 billion (2012) $ 41.733 billion (2012) 72,800 Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many others.
Main Competitors
Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The company has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player. Apple Inc. is considered to be the most successful electronics company in the world.
Mission
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.”
Evaluation
Does it include…?
Customers No Technology Yes Self-concept No Products/ Services Yes Concern for survival No Concern for public image No Markets Yes Philosophy No Employees No
Does it mention values like…?
Citizenship No Excellence No Teamwork No Integrity No
Score
0.9/4.5
Customer or product-oriented?
Prodcut-oriented
doc_410515408.docx