Description
In this particular brief elucidation related to minor in entrepreneurship.
Do you see yourself as an innovator, l eader and value creator?
Are you interested in starting your own business or working
with exciting start-up companies?
This minor seeks to accomplish this through academic courses blending the best of
business theory with exposure to the best of business practice. As globalization and
technological advancement lead to increasing complexity in business afairs, the Argyros
School of Business and Economics strives to meet the educational needs of the next
generation of business leaders.
2014/2015 Catalog
Required courses (12 credits):
BUS 100 Introduction to Business 3
BUS 110 Accounting and Finance for Non-majors 3
MKTG 305 Fundamentals of Marketing for Non-majors 3
MGMT 365 Introduction to Entrepreneurship 3
Electives- three of the following (9 credits):
ECON 314 United States Business and Entrepreneurial History 3
MGMT 369* Launching a New Venture- Real World Entrepreneurial Experience 3
MGMT 379* From Idea to Business- Student Incubator 3
MKTG 408 New Product Development 3
MGMT 495 Special Topics in Entrepreneurship 3
Total credits 21
* Students may apply either MGMT 369 or MGMT 379 to the minor, but not both.
New Minor
in Entrepreneurship
CHAPMAN
UNI VERSI TY
BUS 100 Introduction to Business
Does not count for Business or Accounting Major credit. An overview
of the American business environment. Topics include forms of
organizational structure, techniques of decision–making and
control, managing and motivating people, marketing, production,
accounting and funds management, globalization, technology and
e–commerce. (Ofered every semester.) 3 credits.
BUS 110 Accounting and Finance for Non-Majors
Does not count for Business or Accounting Major credit. An
introduction to accounting information, fnancial statements and
basic fnancial decision making. (Ofered every semester.) 3 credits.
ECON 314 United States Economic and
Entrepreneurial History
(Same as HIST 314.) Prerequisite, general knowledge of American
history, normally satisfed by American high school courses or a
college survey course. Te course examines the changing roles of
entrepreneurs, business, the fnancial structure, and government's
role in the economy in the United States from colonial times to the
present, with an emphasis on the 20th century. Te entrepreneur's
own ethics, lifestyle, and background will be examined.
(Ofered spring semester.) 3 credits.
FIN 435 Financing Entrepreneurial Enterprises
Prerequisite, FIN 317. In–depth examination of fnancial issues
of particular importance to entrepreneurs. Topics include estimating
capital requirements and risk, identifying and evaluating sources
of capital, and liquidity events. Issues associated with structuring
partnership arrangements and other alliances will also be discussed.
(Ofered fall semester.) 3 credits.
MGMT 365 Introduction to Entrepreneurship
Tis course will present the student with the major themes
of entrepreneurship – opportunity recognition, feasibility analysis,
resource gathering, launching an organization, and managing
growth. Students will run their own simulated manufacturing,
technology, media, or other service-sector company, or not-for-proft
organization. (Ofered every semester.) 3 credits.
MGMT 369 Launching a New Venture - Real World
Entrepreneurial Experience
Prerequisites, MGMT 365, or 437, or current enrollment, and consent
of instructor. A strong interest/passion for learning how to launch
a new startup venture is strongly recommended. Admission to
the class will be granted based on the successful completion of an
application and subsequent interview. Tis course is open to non-
majors. (Ofered as needed.) 3 credits.
MGMT 379 Incubator - Launching a Venture
Prerequisite, consent of instructor. Tis course is designed to aid
entrepreneurial students in the development of their business ideas
and entities. Students will identify the correct business model for their
enterprise and develop a business strategy accordingly. In addition to
weekly classes, students will have the opportunity to work with mentors
and functional specialists from the local business community. A strong
interest/passion for learning how to launch a new startup venture is
strongly recommended. (Ofered as needed.) 3 credits.
MGMT 437 Management of Entrepreneurial Enterprises
Prerequisites, MGMT 316, MKTG 304, FIN 317. Tis seminar
introduces students to the basic activities required to successfully
manage an entrepreneurial enterprise. Topics include generating
entrepreneurial ideas, assessing the potential of new ventures,
developing business plans, attracting capital, and taking a business
public. Legal issues associated with new ventures will be discussed.
(Ofered every semester.) 3 credits.
MGMT 485 Seminar in Business Consulting
Prerequisite, MGMT 316. Tis course reviews entrepreneurship
principles and concepts of the consulting process. Students
participate as a consultant on a student team assigned to work on
a real–world problem faced by a business organization.
(Ofered every semester.) 3 credits.
MGMT 495 Special Topics in Entrepreneurship
In-depth study of an entrepreneurship topic, content of course
changes every semester. May be repeated once.
(Ofered as needed.) 3 credits.
MKTG 305 Fundamentals of Marketing for Non-Majors
Prerequisite, non-ASBE majors. An introductory course in marketing
for non–business majors. Te primary objectives of this course
are to develop an understanding of the marketing philosophy, the
marketing processes and institutions, and to develop management–
oriented decision–making skills. Some sections of this course will be
taught as a hybrid course or online only.
(Ofered every semester.) 3 credits.
MKTG 405 Internet Marketing
Prerequisite, MKTG 304. Tis course provides a contemporary
perspective on how the Internet and social media can be used
to develop and maintain efective customer relationships.
(Ofered every year.) 3 credits.
MKTG 407 Marketing Research
Prerequisites, MGSC 209, and either MKTG 304, or 305. Application
of analytical tools to marketing problems including markets,
products, distribution channels, sales eforts, and advertising.
Emphasis on planning, investigation, collection, interpretation
of data, and presentation of results. (Ofered fall semester.) 3 credits.
MKTG 408 New Product Development
Prerequisite, MKTG 304. New products and services are essential
to increase sales, profts, and even company survival rate in many
industries. Unfortunately, the failure rate of new product/service
introductions is increased because of a lack of understanding
of the new product development process itself. Tis course
examines new product/service development from opportunity
identifcation through launch. Best industry practices, development
team dynamics, integration of products and services to ofer
higher value/benefts to users, sales forecasting, and a semester–
long marketing plan project are all cornerstones of the course.
(Ofered every year.) 3 credits.
Course Detail
CREATED BY
CHAPMAN UNIVERSITY’S
R E S E A R C H I N A C T I O N
R E S E A R C H I N A C T I O N
R E S E A R C H I N A C T I O N
WILKINSON COLLEGE
of Humanities and Social Sciences
CHAPMAN UNIVERSITY’S
R E S E A R C H I N A C T I O N
R E S E A R C H I N A C T I O N
R E S E A R C H I N A C T I O N
WILKINSON COLLEGE
of Humanities and Social Sciences
CHAPMAN
UNI VERSI TY revised 2.20.
doc_663336433.pdf
In this particular brief elucidation related to minor in entrepreneurship.
Do you see yourself as an innovator, l eader and value creator?
Are you interested in starting your own business or working
with exciting start-up companies?
This minor seeks to accomplish this through academic courses blending the best of
business theory with exposure to the best of business practice. As globalization and
technological advancement lead to increasing complexity in business afairs, the Argyros
School of Business and Economics strives to meet the educational needs of the next
generation of business leaders.
2014/2015 Catalog
Required courses (12 credits):
BUS 100 Introduction to Business 3
BUS 110 Accounting and Finance for Non-majors 3
MKTG 305 Fundamentals of Marketing for Non-majors 3
MGMT 365 Introduction to Entrepreneurship 3
Electives- three of the following (9 credits):
ECON 314 United States Business and Entrepreneurial History 3
MGMT 369* Launching a New Venture- Real World Entrepreneurial Experience 3
MGMT 379* From Idea to Business- Student Incubator 3
MKTG 408 New Product Development 3
MGMT 495 Special Topics in Entrepreneurship 3
Total credits 21
* Students may apply either MGMT 369 or MGMT 379 to the minor, but not both.
New Minor
in Entrepreneurship
CHAPMAN
UNI VERSI TY
BUS 100 Introduction to Business
Does not count for Business or Accounting Major credit. An overview
of the American business environment. Topics include forms of
organizational structure, techniques of decision–making and
control, managing and motivating people, marketing, production,
accounting and funds management, globalization, technology and
e–commerce. (Ofered every semester.) 3 credits.
BUS 110 Accounting and Finance for Non-Majors
Does not count for Business or Accounting Major credit. An
introduction to accounting information, fnancial statements and
basic fnancial decision making. (Ofered every semester.) 3 credits.
ECON 314 United States Economic and
Entrepreneurial History
(Same as HIST 314.) Prerequisite, general knowledge of American
history, normally satisfed by American high school courses or a
college survey course. Te course examines the changing roles of
entrepreneurs, business, the fnancial structure, and government's
role in the economy in the United States from colonial times to the
present, with an emphasis on the 20th century. Te entrepreneur's
own ethics, lifestyle, and background will be examined.
(Ofered spring semester.) 3 credits.
FIN 435 Financing Entrepreneurial Enterprises
Prerequisite, FIN 317. In–depth examination of fnancial issues
of particular importance to entrepreneurs. Topics include estimating
capital requirements and risk, identifying and evaluating sources
of capital, and liquidity events. Issues associated with structuring
partnership arrangements and other alliances will also be discussed.
(Ofered fall semester.) 3 credits.
MGMT 365 Introduction to Entrepreneurship
Tis course will present the student with the major themes
of entrepreneurship – opportunity recognition, feasibility analysis,
resource gathering, launching an organization, and managing
growth. Students will run their own simulated manufacturing,
technology, media, or other service-sector company, or not-for-proft
organization. (Ofered every semester.) 3 credits.
MGMT 369 Launching a New Venture - Real World
Entrepreneurial Experience
Prerequisites, MGMT 365, or 437, or current enrollment, and consent
of instructor. A strong interest/passion for learning how to launch
a new startup venture is strongly recommended. Admission to
the class will be granted based on the successful completion of an
application and subsequent interview. Tis course is open to non-
majors. (Ofered as needed.) 3 credits.
MGMT 379 Incubator - Launching a Venture
Prerequisite, consent of instructor. Tis course is designed to aid
entrepreneurial students in the development of their business ideas
and entities. Students will identify the correct business model for their
enterprise and develop a business strategy accordingly. In addition to
weekly classes, students will have the opportunity to work with mentors
and functional specialists from the local business community. A strong
interest/passion for learning how to launch a new startup venture is
strongly recommended. (Ofered as needed.) 3 credits.
MGMT 437 Management of Entrepreneurial Enterprises
Prerequisites, MGMT 316, MKTG 304, FIN 317. Tis seminar
introduces students to the basic activities required to successfully
manage an entrepreneurial enterprise. Topics include generating
entrepreneurial ideas, assessing the potential of new ventures,
developing business plans, attracting capital, and taking a business
public. Legal issues associated with new ventures will be discussed.
(Ofered every semester.) 3 credits.
MGMT 485 Seminar in Business Consulting
Prerequisite, MGMT 316. Tis course reviews entrepreneurship
principles and concepts of the consulting process. Students
participate as a consultant on a student team assigned to work on
a real–world problem faced by a business organization.
(Ofered every semester.) 3 credits.
MGMT 495 Special Topics in Entrepreneurship
In-depth study of an entrepreneurship topic, content of course
changes every semester. May be repeated once.
(Ofered as needed.) 3 credits.
MKTG 305 Fundamentals of Marketing for Non-Majors
Prerequisite, non-ASBE majors. An introductory course in marketing
for non–business majors. Te primary objectives of this course
are to develop an understanding of the marketing philosophy, the
marketing processes and institutions, and to develop management–
oriented decision–making skills. Some sections of this course will be
taught as a hybrid course or online only.
(Ofered every semester.) 3 credits.
MKTG 405 Internet Marketing
Prerequisite, MKTG 304. Tis course provides a contemporary
perspective on how the Internet and social media can be used
to develop and maintain efective customer relationships.
(Ofered every year.) 3 credits.
MKTG 407 Marketing Research
Prerequisites, MGSC 209, and either MKTG 304, or 305. Application
of analytical tools to marketing problems including markets,
products, distribution channels, sales eforts, and advertising.
Emphasis on planning, investigation, collection, interpretation
of data, and presentation of results. (Ofered fall semester.) 3 credits.
MKTG 408 New Product Development
Prerequisite, MKTG 304. New products and services are essential
to increase sales, profts, and even company survival rate in many
industries. Unfortunately, the failure rate of new product/service
introductions is increased because of a lack of understanding
of the new product development process itself. Tis course
examines new product/service development from opportunity
identifcation through launch. Best industry practices, development
team dynamics, integration of products and services to ofer
higher value/benefts to users, sales forecasting, and a semester–
long marketing plan project are all cornerstones of the course.
(Ofered every year.) 3 credits.
Course Detail
CREATED BY
CHAPMAN UNIVERSITY’S
R E S E A R C H I N A C T I O N
R E S E A R C H I N A C T I O N
R E S E A R C H I N A C T I O N
WILKINSON COLLEGE
of Humanities and Social Sciences
CHAPMAN UNIVERSITY’S
R E S E A R C H I N A C T I O N
R E S E A R C H I N A C T I O N
R E S E A R C H I N A C T I O N
WILKINSON COLLEGE
of Humanities and Social Sciences
CHAPMAN
UNI VERSI TY revised 2.20.
doc_663336433.pdf