Minigroups consist of a moderator and 4 and 5 respondents rather than the 8 to 12 used in most focus groups. They are used when the issue being investigated requires more extensive probing than is possible in a larger group.
Minigroups do not allow the collection of a confidential or highly sensitive data as might be possible in an individual depth interview. However, they do allow the researcher to obtain substantially depth of response on the topics that are covered. Further the intimacy of the small group often allows discussion of quite sensitive issues.
The advantages and disadvantages of minigroups are similar to those of standard focus groups, but on a smaller scale.
In principle, these interviews are the same as the previous ones, excepting that they are conducted in groups rather than for individuals.
This method is therefore less expensive and less time consuming than the depth interviews.
This method is advantageous because it gives excellent leads to consumer attitudes that no other method can give.
Another advantage of this method is that each respondent receives stimulation for responding from his group members and so the interviewer need not prompt the interviewee to answer.
The disadvantage here is that one or two members could dominate in the group and others might not get a chance to answer. This would again make it an individual effort.
Minigroups do not allow the collection of a confidential or highly sensitive data as might be possible in an individual depth interview. However, they do allow the researcher to obtain substantially depth of response on the topics that are covered. Further the intimacy of the small group often allows discussion of quite sensitive issues.
The advantages and disadvantages of minigroups are similar to those of standard focus groups, but on a smaller scale.
In principle, these interviews are the same as the previous ones, excepting that they are conducted in groups rather than for individuals.
This method is therefore less expensive and less time consuming than the depth interviews.
This method is advantageous because it gives excellent leads to consumer attitudes that no other method can give.
Another advantage of this method is that each respondent receives stimulation for responding from his group members and so the interviewer need not prompt the interviewee to answer.
The disadvantage here is that one or two members could dominate in the group and others might not get a chance to answer. This would again make it an individual effort.