Description
In this such a brief explanation clarify mind your own business a launch pad for entrepreneurs.
Campus: Midas, Florida Estate Keshav Nagar, Mundhwa, Pune 411 001 • Tel: +91 80077 75239 / 80077 75285.
Office: "Jaideep Bungalow", Plot No 2, Prathamesh Park, S. No. 150/7, Baner-Balewadi Road, Pune 411045.
Email: [email protected] • Website: www.midasindia.net/mindyourownbusiness • /MIDASInnovation • MIDASInnovation
mind
your own
business
A L A U N C H PA D F O R
E N T R E P R E N E U R S
w
w
w
.s
e
a
g
u
lla
d
v
e
r
tis
in
g
.c
o
m
give wings
to your dreams
There are two kinds of people in the world,
those who will work for others,
and those who choose to be masters of their own destiny.
For those who choose to follow their dream,
whether it’s a new business idea,
or the desire to add value to an existing family business,
p r e s e nt s
a masters degree in
“open innovation and global entrepreneurship”
about midas
MIDAS is an acronym for Management, Innovation, Design, Arts and Social Sciences. It is not just in our name but even in our courses, that we play a unique brain
game. Our courses are inspired by international research and calibrated especially to suit the needs of budding entrepreneurs, artists, designers, innovators,
counsellors and professionals in India. We amalgamate the diverse potential of various schools of thought and have created unique programs, which stretch one’s
boundaries mentally, physically and intellectually. This forces an individual to become a ‘critico-creative’ thinker and a leader in one’s own endeavours.
The Masters in Open Innovation and Global Entrepreneurship Program is an
eleven-month intensive, residential program that trains you in every aspect of becoming
successful and innovative. It answers every question you might have about starting and
running your own business and clears every doubt that clouds your thoughts. At MIDAS,
you’ll ?nd expert guidance, starting from the ideation stage, right up to the marketing
strategy required to sell your products. Welcome to Midas. Give wings to your dreams.
11
MONTH
I N T E N S I V E
RESI DENTI AL
PROGRAM
about mondragon university & mondragon team academy
Mondragon University is a private university in the Basque Country, of?cially established and recognized in 1997. At
Mondragon University, there is a commitment towards social transformation, which is speci?ed in our participatory
model. It is a cooperative university, which belongs to the MONDRAGON Corporation, with a clear human vocation and
commitment to the environment and the society.
Mondragon Team Academy (MTA) is an organization made up of students and team-entrepreneur’s community, born in
2007 within the Faculty of Business Studies of Mondragon University. The purpose of MTA is to transform (the
environment) through team-entrepreneurship based on active learning and cooperative values. Currently, MTA is formed
by a community of nearly 300 people and aims to become an international community for entrepreneurship and team
learning. It also offers academic services and supports projects related to team-entrepreneurship.
MONDRAGON UNI V E RS I T Y, S PAI N
The design and architecture of the program is based on the Bloom’s Taxonomy. The Bloom’s Taxonomy states that most educational programs
focus on the bottom of the pyramid, while omitting the top. The bottom entails rote learning and solving word problems. Most educational
programs do not focus on synthesizing disparate data, using critical thinking skills and fostering creativity, which is the top of the pyramid.
This program provides comprehensive entrepreneurship education and helps you take the ?rst step towards realizing your dream of setting
up a business with a global reach. Real life case studies in the classroom are supplemented with the ?rsthand experience of setting up your
own company. A process of innovative product development is followed to help you come up with new ideas and processes to get started and
this is combined with regular mentoring and incubation, which facilitates the entrepreneurial process. An exposure to the incubation centers
in different parts of the world will give you a chance to test the international markets for your product or service.
You will be supported throughout your challenging journey of starting up and this will also transform you as a person in the process.
course overview
Creativity
Critical Thinking
Synthesizing disparate data
Applying to solve word problems
Rote learning formulas and de?nitions
parag shah
B.Com., MBA,
Chief Mentor - MIDAS
Founder Chairman - FLAME.
Mr. Parag Shah has completely changed the
way entrepreneurship education is done by
combining Strategy, Critical Thought and
Innovation in his entrepreneurship program.
Mr. Shah is on the jury of International
Innovation Centers. He has been awarded the
“Visionary Leadership Award “by the DNA
Group. He has also started a Product
Development and Incubation Centre at MIDAS,
which is necessary for entrepreneurs.
dr. y.s.p. thorat
BA, LLB, Ph.D. (Kolhapur University,
D.Lit. (Dr. DY Patil University)
Chair - Faculty Council - MIDAS
Dr. Y.S.P. Thorat who retired as Chairman,
NABARD in November 2007, is presently
Chairman of the Dry Land Farming Commission
of the Government of Maharashtra. His present
appointments include Member, Senate and
Academic Council, Shivaji University, Kolhapur;
Member, Advisory Board, Indian Society of
Agricultural Professionals; Director, TATA
Chemicals Ltd.; Director, Rallis India Ltd.;
Director, Parag Milk Foods Pvt. Ltd.
avinash bhavri
B.A., LLB (Hons.)
Academic Director - MIDAS
The youngest faculty member of our team and
alumni of National Law University, he has
diverse job experience ranging across litigation,
Legal Outsourcing and Corporate Advisory.
However, education and mentoring being a
passion, he discusses and introduces the
participants to the legal aspects necessary for
entrepreneurs.
pooja shah bhavri
B.Com., M.Sc – Entrepreneurship,
Program Director - MIDAS
Ms. Pooja Shah Bhavri did her B.Com. from
Symbiosis University and then did her M.Sc. in
Entrepreneurship from the Nottingham
University in UK. After ?nishing her Masters, she
joined Foundation for Liberal And Management
Education (FLAME), India’s ?rst and only Liberal
Arts University. She created the
“Elite Leadership Program”, the one of its kind
program at FLAME. She is currently working as
Program Director at MIDAS.
sameer desai
B.CS, MBA
Founder & Managing Director, Seagull
Advertising
Mr. Sameer Desai is the Founder & Managing
Director of Seagull Advertising, Pune & Mumbai.
Mr. Desai has over 21 years of experience in
successfully spearheading a creative
organization. His career highlights include,
converting a small direct marketing and
promotion agency into a fully integrated creative
branding and advertising agency. Seagull has
successfully launched and managed over 30
brands of startups, entrepreneurs and SME
companies in India across diverse verticals.
dr. anand karandikar
B.Tech. (IIT Bombay), PGDM (IIM Calcutta),
Ph.D. (University of Pune)
Dr. Anand Karandikar is a very well-known
market research consultant and a marketing
guru. He is the co-founder of Metric
Consultancy Limited. He has more than 40
years of industry experience. His areas of
specialization include Marketing & Sales
Management, Market Research, Strategic
Management, and Developmental Projects &
Social Enterprises. Dr. Karandikar is an
expert, well qualified faculty
MIDAS has dedicated faculty, each member an expert in the ?eld, with rich and varied experience. The faculty has been carefully
handpicked to impart well rounded guidance from a 360 degree entrepreneurial perspective.
internationally acclaimed expert in
“Measurement of Customer Satisfaction”and has
conducted many workshops on this topic gobally.
pradeep lokhande
Founder and Owner, Rural Relations
Mr. Pradeep Lokhande has more than 20 years
of experience in working in rural India. He has
tried to understand rural India's administrative
systems, markets or the bazaar-haat systems
and the educational system. He has been
instrumental in installing 20,000 computers in
rural schools. The success of this initiative
inspired him to embark on yet another
movement, which was named the Non-Resident
Villager (NRV) Movement.
shrimant
sou. umaraje patwardhan
Rani of Miraj
An educationist and academician with over 30
years of experience in running one of the most
successful and respected Montessori schools.
Married into the royal family of the erstwhile
princely state of Miraj in India, Umaraje is
actively involved with a number of educational
and cultural organizations and also associated
with educational institutes like Sinhagad College
of Engineering, Flame, Kalmadi High School &
College to teach communications, etiquettes and
soft skills.
dr. shirisha sathe
B.A.M.S., M.A. (Clinical Psychology)
Dr. Shirisha Sathe has a master's in clinical
psychology after 10 years of her medical
practice and a clinical research. She is a
practicing psychologist and a psychotherapist in
Pune. She is also a consultant to various NGOs
in and around Pune who are working on various
issues like domestic violence, addiction,
runaway children, schizophrenia etc.
jeffrey sichel
BA, Skidmore College, New York, 1989. MFA,
Columbia University, New York, 1993. Ph.D
(ABD), Performance Studies, Shanghai Theatre
Academy, 2011
Jeffrey Sichel is Establishing Director of
The UNESCO - International Theatre Institute
Network for Higher Education in The Performing
Arts based in Paris, Shanghai and Washington.
He is a noted international stage director, author,
professor, cultural ambassador and pedagogue,
specializing in intercultural engagement and
interdisciplinary practice in the arts and
humanities. He is a dedicated (third generation)
social and cultural entrepreneur with over twenty
years of work in the ?eld.
vidyanidhee vanarase
PG Diploma in Dramatic Arts (National School of
Drama)
V S alias Prasad Vanarase has directed more
than 50 plays in Marathi, Hindi, Konkani,
Kannada and English. He has gained pro?ciency
in various interrelated areas - Direction, Teaching
and Mentoring, Administration and Management
of Arts and Applied Arts. He has worked with
Prithvi International Theatre Festival, India,
London International Festival of Theatre (LIFT),
UK and Project Phakama, South Africa, to name
a few. He is also involved in setting up the new
UNITWIN network established by ITI-UNESCO.
The intensive
classroom and
experiential learning
is based on three
crucibles
Innovation
Critical Thinking
Effectuation
effectuation
Effectuation is a principle introduced by Mrs. Sarasvathy in 2001. Effectuation is an idea born of a unique
look at an age old problem - what makes entrepreneurs entrepreneurial? It is a way of thinking that serves the
entrepreneurs in the process of opportunity identi?cation and new venture creation.
It is the complete opposite of ‘causal’ thinking taught in MBA classrooms, where the focus is on achieving a
desired goal through a speci?c set of given means. Causation invokes search and select tactics and
underlies most good management theories. Causal thinkers believe that "If I can predict the future, I can
control it."
Effectuation, on the other hand, focuses on using a set of evolving means to achieve new and different goals.
Effectuation evokes creative and transformative tactics. Effectual thinkers believe that "If I can control the
future, I do not need to predict it”.
critical thinking
Critical thinking becomes the most important tool for an entrepreneur to possess. The core of critical thinking
skills includes observation, interpretation, analysis, inference, evaluation, explanation and metacognition. The
oldest and the most effective form for teaching critical thinking is Socratic teaching. In Socratic teaching, the
focus is not on providing answers, but to ask the right questions.
innovation
The process of ideation, brainstorming and thought doctoring leads to the creation of exciting and innovative
product ideas. Participants learn a deliberate process of opportunity recognition and discovery. They learn
how to generate ideas taking into consideration rarity, value, and their entrepreneurial ?t.
Entrepreneurial Strategy 1 & 2
The aim of this course is to give students a basic exposure and
understanding of Entrepreneurship and Leadership in entrepreneurial
ventures. The Effectuation theory forms the basis of this course, which
will help you solve the problems as an expert entrepreneur and make
you an effectual reasoner. It also gives a theoretical perspective of
entrepreneurship in Indian society & industry, thus making you
con?dent of starting your own enterprise or taking your family
enterprise to the next level. Comprehensive real life case studies will
help you understand the complexities of business better and think like
an entrepreneur.
Financing Business Ventures
The best and most innovative ideas will never see the light of day
unless they can obtain funding. This course will explore the tools of
?nancial valuation and their role in investment decisions faced by
entrepreneurs, and investors. You will learn the difference between
earnings and cash ?ow, the importance of net working capital and the
determinants of a ?rm's cost of capital. Finally, you will apply ?nancial
valuation tools to understand how ?rms are valued by investors,
considering both publicly traded and venture-backed ?rms.
Applied Business Mathematics
This course emphasizes the understanding of common computations
and statistical data presentation and analysis used in various
functional areas of business. The topics covered in this module are
Basic Mathematical Modules, Probability, Summarizing and Analyzing
Data, Relationships between Variables, Forecasting and Financial
Mathematics.
Microsoft Excel
This course deals with the use of Microsoft Excel software to solve
managerial problems. It may be noted that this course does not teach
how to use the software. It merely highlights the use of software as an
aid in formulating business problems and invoking appropriate
functions to resolve them. It introduces the basic concept of handling
large amounts of business data and also understanding the role of
technology as a tool in aiding managerial decisions.
The courses covered under
Effectuation are
Managing Entrepreneurial Operations
The traditional module on operations teaches you how to manage
an existing facility better, but for an entrepreneur, managing its
operations is a completely different ball game. Thus, taken from
an entrepreneur’s perspective, the objective of the course is to
develop the insights & approaches required to structure and deal
with complex, real world operating problems. These tools will help
an entrepreneur become capable of developing meaningful
analysis and understanding the dynamics of an ambiguous
situation faced by him or her in the business.
Marketing for Entrepreneurs
This course clari?es key marketing concepts, methods, and
strategic issues relevant for start-ups and early-stage
entrepreneurs. In this course, there are two major questions:
• Marketing Question: What and how am I selling to whom?
New Venture Question: How do I best leverage my limited
marketing resources?
• Speci?cally, this course is designed to give students a broad
and deep understanding of topics such as:
- What are major strategic constraints and issues confronted by
entrepreneurs today?
- How can one identify and evaluate marketing opportunities?
- How do entrepreneurs achieve competitive advantages, given
limited marketing resources?
- What major marketing/sales tools are most useful in an
entrepreneurial setting?
- How does an entrepreneur strategize his branding and
advertising while launching a new company or in the
transformation of the company?
Sales Strategies for Entrepreneurs
The aim of the course is to give the entrepreneurial perspective to
basic practical and theoretical understanding of Sales
Management which includes sales force decisions, size, work
allocation, recruitment, training, performance appraisal and
control, route planning, traveling, personal selling, art of selling,
prospecting, planning a sales visit, sales story, overcoming
obstacles and closing the sale.
Human Resource Management
The importance of human resources management in the
workplace, is to develop the human potential to the fullest in
the corporate environment and enhance the performance of
organizations and employees, to instill an entrepreneurial spirit to
meet challenges in the global environment.
The course will include socio-economic organizations and society,
people-centered management, industrial relations in India,
performance appraisal, compensation and reward systems,
quality management and productivity, group dynamics and
interpersonal relationships, motivation and leadership,
communications and team building.
Rural Immersion Program
Rural Immersion Program helps students to understand rural
markets, supply chains, rural consumers of India through ?eld trips
and personal interaction with the non-city dwellers. It helps them
understand their problems, lifestyle, needs and their cultural and
economic buying perspectives. Awareness of this sector, facilitates
students to design their products with a social bene?t in mind.
Courses covered under
Critical Thinking are
Critical Thinking
Critical thinking is skilled and active interpretation and evaluation
of observation and communication, information and
argumentation. The course will address issues that transcend
any single discipline or function of management. In this course
you will analyze, write about, and debate fundamental issues,
questions, and phenomena that will enhance your ability to
think critically. Critical Thinking will enhance your ability to
identify critical questions when exploring a new business issue,
to parse issues, to develop reasoned positions and to make
compelling arguments.
Applied Psychology
This course aims at equipping the participants to have internal
locus of control to lead a life with Self Direction. To achieve this,
the theme of the course is – Self Awareness, Self-Management,
Self-Renewal – which involves learning various concepts in
psychology, brain behavior relationship, acquiring certain skills
like time-management, inter-relational and communication skills,
and developing self-promoting attitude. The course also aims to
acquire some skills in goal setting, problem solving and also make
you aware of different thinking styles like creative thinking,
analytical thinking, alternative thinking etc.
Entrepreneurial Economics
It is very important for entrepreneurs to know the economic
models and how they can use them effectively in their businesses.
This course helps you understand the choice process of
entrepreneur and ?rm, and how the market works to coordinate
these choices and also examine the performance of the market
using the economic criterion of market ef?ciency. The major focus
will be on microeconomics with some topics from
macroeconomics and international trade. The evolution of
markets from traditional to e-commerce will also be discussed.
The emphasis of the module will be on integration of theory, data
and judgment in the analysis of corporate decision and public
policy, with respect to changing Indian and international business
environments.
Legal Aspects of Business
Legal aspects are an indispensable part of a successful business
environment in any country. They re?ect the policy framework and
the mindset of the Governmental structure of that country. Every
enterprise must take into account this legal set up while framing its
basic aims and objectives. An understanding of the legal aspects
of the business is necessary for ef?cient and healthy functioning
of an organization as it helps it to know about its rights,
responsibilities and the challenges that it may have to face.
Business Ethics
The course on business ethics is an attempt to train you to
become an ethical entrepreneur. The course deals with the ethical
dilemmas faced by an entrepreneur in his day to day life, and also
helps him in dealing with his primary and secondary ecosystem.
This approach to business ethics gives him a better
understanding on how a business functions, and an overview of
each of the major departments that help run a business and aid
him in leading his team and businesses. At the end of the course
he will write the code of conduct for his venture.
The courses
covered under
Innovation are
Theater
The entrepreneurial process is a creative journey. A creative
expression is based upon expressive, exploratory behavior rather
than the instrumental behavior. Life of intellect and life of feelings
can gel well together in an artistic expression. The understanding
of this all-encompassing process makes it more relevant to one’s
own life. The theatre course focusses on concentration,
observation, imagination along with voice, speech and public
speaking.
The ability to speak con?dently and deliver a persuasive message
is an essential skill for all entrepreneurs. This course provides the
opportunity to signi?cantly improve your public speaking skills
through improvisations and regular practice. The safe environment
offered in MIDAS allows students to work with freedom and
without fear. The personalized feedback contributes to the
ongoing learning process. This will be an interactive course,
demanding a high level of class participation and an atmosphere
of trust and respect.
Rhetoric & Critical Writing
Written communication is very important in the day-to-day life of
an entrepreneur. The learning in Critical Thinking will be applied in
this course in the form of written communication. The goal is to
facilitate intellectual simulation with a powerful tool that will prove
useful in your entrepreneurial venture. Writing, as a discipline,
involves more than instructions in composite skills and it is related
to creative, rhetoric, logic, reasoning and Critical Thinking. This
course ensures exposure to various modes of writing, with
well-developed written communication skills.
Product Development & Innovation
This course involves learning a deliberate process of opportunity
recognition and discovery. You will learn how to generate ideas
taking into consideration rarity, value, and your entrepreneurial ?t.
Through this process, you will gain the knowledge, skills, and the
ability needed to improve the likelihood of success. Once you
identify the product idea, you will determine its feasibility through
market and industry research, and analyses.
Adventure Camp
A four-day adventure camp designed to check and strengthen a
student’s physical and mental capabilities is not only a strict
challenge but also a medium for self-awareness. You learn to
survive stress, fatigue and realize your own potential along with
the importance of team work and leadership skills.
21
DAYS
Project Preparation
and Jury Presentation.
42
DAYS
at Incubation Center
PUNE
21
DAYS
Shanghai Campus
CHINA
program timeline
The program will commence with:
49
DAYS
Unniyati Campus
SPAIN
04
DAYS
Rural Immersion
Program
05
DAYS
Adventure Camp
PUNE
108
DAYS
intensive classroom &
experiential learning
at MIDAS Campus
After an intensive training for 35 days the teachings
and thought process of an entrepreneur are
internalized. Then with the idea in hand and an Indian
markets perspective, it now becomes ideal to test the
idea on an international platform.
In Spain, surrounded with new faces, fresh
perspectives and varied experiences at the incubation
center at UNNIYATI, students adopt new schools of
thought and re-structure their product as per their
understanding of its global viability and international
opportunities. They will adopt the beliefs and learnings
that Spain has to offer and also understand the
concept of Teampreneurship better, from the land
where it originated. A new cultural perspective, along
with newly imbibed skills of design thinking at the
campus, will make the student a better critical thinker
and a more ef?cient entrepreneur in the process.
49
DAYS
Unniyati Campus
SPAIN
With China being the biggest manufacturing hub in the
world, the three-week visit to Shanghai will be an
enriching learning experience for the students. During
the visit to Shanghai Incubation Centre, students can
not only understand the potential of their product in
Chinese markets but also test the global receptiveness
of their product. A developing country like China is a
rich source of information, opportunity and resources in
a global business. Students can explore potential
customers, suppliers and partners in their project.
The Chinese are also known to be very ef?cient and
smart at doing business. Imbibing such qualities when
amongst them is also a big takeaway from the
opportunity of incubating in China, where students are
not only given guidance but also allowed to network
and re?ne their contact base.
21
DAYS
Shanghai Campus
CHINA
The student now reaches a product development and
research stage. Having gained both national and
international perspectives ?rst hand, he/she can now
start researching and designing the product
accordingly. Every week, the students will have a
four-hour business mentoring session with Professor
Parag Shah, Chief Mentor of MIDAS, four-hours of
marketing consulting with Dr. Anand Karandikar and
also ?nancial training from Mr. Jeetendra Marathe, to
help them with their ?nancial strategy and planning.
Pune Incubation Center will provide a spring board
facility to transform an idea into a viable design.
With global exposure and rich experience from Spain
and Shanghai, students will now complete their Product
Innovation process in Pune. Here the students will give
?nal shape to their entrepreneurial art and proceed to
understand the practical aspects of bringing it to the
market. From commercial viability to ?nal testing,
understanding the product from a buyer’s perspective
to branding is what is facilitated.
We provide the necessary assistance for developing
the most ef?cient working prototype. With a convincing,
ready to market, well researched, consumer analyzed
product along with a good idea of the target market,
one is ready for the next phase of the program.
42
DAYS
at Incubation Center
PUNE
Students prepare extensively for their Jury
Presentation, with all the necessary requirements in
terms of project prototype, and research, thus
preparing a comprehensive project report for the same.
They will get a once-in-a-lifetime opportunity to pitch
their product to the most eminent jury members and
investors. The valuable feedback and opportunities
provided by such a jury would be a great opportunity
and a rich experience.
21
DAYS
for Project Preparation
and Jury Presentation
PUNE
Notes
doc_439650844.pdf
In this such a brief explanation clarify mind your own business a launch pad for entrepreneurs.
Campus: Midas, Florida Estate Keshav Nagar, Mundhwa, Pune 411 001 • Tel: +91 80077 75239 / 80077 75285.
Office: "Jaideep Bungalow", Plot No 2, Prathamesh Park, S. No. 150/7, Baner-Balewadi Road, Pune 411045.
Email: [email protected] • Website: www.midasindia.net/mindyourownbusiness • /MIDASInnovation • MIDASInnovation
mind
your own
business
A L A U N C H PA D F O R
E N T R E P R E N E U R S
w
w
w
.s
e
a
g
u
lla
d
v
e
r
tis
in
g
.c
o
m
give wings
to your dreams
There are two kinds of people in the world,
those who will work for others,
and those who choose to be masters of their own destiny.
For those who choose to follow their dream,
whether it’s a new business idea,
or the desire to add value to an existing family business,
p r e s e nt s
a masters degree in
“open innovation and global entrepreneurship”
about midas
MIDAS is an acronym for Management, Innovation, Design, Arts and Social Sciences. It is not just in our name but even in our courses, that we play a unique brain
game. Our courses are inspired by international research and calibrated especially to suit the needs of budding entrepreneurs, artists, designers, innovators,
counsellors and professionals in India. We amalgamate the diverse potential of various schools of thought and have created unique programs, which stretch one’s
boundaries mentally, physically and intellectually. This forces an individual to become a ‘critico-creative’ thinker and a leader in one’s own endeavours.
The Masters in Open Innovation and Global Entrepreneurship Program is an
eleven-month intensive, residential program that trains you in every aspect of becoming
successful and innovative. It answers every question you might have about starting and
running your own business and clears every doubt that clouds your thoughts. At MIDAS,
you’ll ?nd expert guidance, starting from the ideation stage, right up to the marketing
strategy required to sell your products. Welcome to Midas. Give wings to your dreams.
11
MONTH
I N T E N S I V E
RESI DENTI AL
PROGRAM
about mondragon university & mondragon team academy
Mondragon University is a private university in the Basque Country, of?cially established and recognized in 1997. At
Mondragon University, there is a commitment towards social transformation, which is speci?ed in our participatory
model. It is a cooperative university, which belongs to the MONDRAGON Corporation, with a clear human vocation and
commitment to the environment and the society.
Mondragon Team Academy (MTA) is an organization made up of students and team-entrepreneur’s community, born in
2007 within the Faculty of Business Studies of Mondragon University. The purpose of MTA is to transform (the
environment) through team-entrepreneurship based on active learning and cooperative values. Currently, MTA is formed
by a community of nearly 300 people and aims to become an international community for entrepreneurship and team
learning. It also offers academic services and supports projects related to team-entrepreneurship.
MONDRAGON UNI V E RS I T Y, S PAI N
The design and architecture of the program is based on the Bloom’s Taxonomy. The Bloom’s Taxonomy states that most educational programs
focus on the bottom of the pyramid, while omitting the top. The bottom entails rote learning and solving word problems. Most educational
programs do not focus on synthesizing disparate data, using critical thinking skills and fostering creativity, which is the top of the pyramid.
This program provides comprehensive entrepreneurship education and helps you take the ?rst step towards realizing your dream of setting
up a business with a global reach. Real life case studies in the classroom are supplemented with the ?rsthand experience of setting up your
own company. A process of innovative product development is followed to help you come up with new ideas and processes to get started and
this is combined with regular mentoring and incubation, which facilitates the entrepreneurial process. An exposure to the incubation centers
in different parts of the world will give you a chance to test the international markets for your product or service.
You will be supported throughout your challenging journey of starting up and this will also transform you as a person in the process.
course overview
Creativity
Critical Thinking
Synthesizing disparate data
Applying to solve word problems
Rote learning formulas and de?nitions
parag shah
B.Com., MBA,
Chief Mentor - MIDAS
Founder Chairman - FLAME.
Mr. Parag Shah has completely changed the
way entrepreneurship education is done by
combining Strategy, Critical Thought and
Innovation in his entrepreneurship program.
Mr. Shah is on the jury of International
Innovation Centers. He has been awarded the
“Visionary Leadership Award “by the DNA
Group. He has also started a Product
Development and Incubation Centre at MIDAS,
which is necessary for entrepreneurs.
dr. y.s.p. thorat
BA, LLB, Ph.D. (Kolhapur University,
D.Lit. (Dr. DY Patil University)
Chair - Faculty Council - MIDAS
Dr. Y.S.P. Thorat who retired as Chairman,
NABARD in November 2007, is presently
Chairman of the Dry Land Farming Commission
of the Government of Maharashtra. His present
appointments include Member, Senate and
Academic Council, Shivaji University, Kolhapur;
Member, Advisory Board, Indian Society of
Agricultural Professionals; Director, TATA
Chemicals Ltd.; Director, Rallis India Ltd.;
Director, Parag Milk Foods Pvt. Ltd.
avinash bhavri
B.A., LLB (Hons.)
Academic Director - MIDAS
The youngest faculty member of our team and
alumni of National Law University, he has
diverse job experience ranging across litigation,
Legal Outsourcing and Corporate Advisory.
However, education and mentoring being a
passion, he discusses and introduces the
participants to the legal aspects necessary for
entrepreneurs.
pooja shah bhavri
B.Com., M.Sc – Entrepreneurship,
Program Director - MIDAS
Ms. Pooja Shah Bhavri did her B.Com. from
Symbiosis University and then did her M.Sc. in
Entrepreneurship from the Nottingham
University in UK. After ?nishing her Masters, she
joined Foundation for Liberal And Management
Education (FLAME), India’s ?rst and only Liberal
Arts University. She created the
“Elite Leadership Program”, the one of its kind
program at FLAME. She is currently working as
Program Director at MIDAS.
sameer desai
B.CS, MBA
Founder & Managing Director, Seagull
Advertising
Mr. Sameer Desai is the Founder & Managing
Director of Seagull Advertising, Pune & Mumbai.
Mr. Desai has over 21 years of experience in
successfully spearheading a creative
organization. His career highlights include,
converting a small direct marketing and
promotion agency into a fully integrated creative
branding and advertising agency. Seagull has
successfully launched and managed over 30
brands of startups, entrepreneurs and SME
companies in India across diverse verticals.
dr. anand karandikar
B.Tech. (IIT Bombay), PGDM (IIM Calcutta),
Ph.D. (University of Pune)
Dr. Anand Karandikar is a very well-known
market research consultant and a marketing
guru. He is the co-founder of Metric
Consultancy Limited. He has more than 40
years of industry experience. His areas of
specialization include Marketing & Sales
Management, Market Research, Strategic
Management, and Developmental Projects &
Social Enterprises. Dr. Karandikar is an
expert, well qualified faculty
MIDAS has dedicated faculty, each member an expert in the ?eld, with rich and varied experience. The faculty has been carefully
handpicked to impart well rounded guidance from a 360 degree entrepreneurial perspective.
internationally acclaimed expert in
“Measurement of Customer Satisfaction”and has
conducted many workshops on this topic gobally.
pradeep lokhande
Founder and Owner, Rural Relations
Mr. Pradeep Lokhande has more than 20 years
of experience in working in rural India. He has
tried to understand rural India's administrative
systems, markets or the bazaar-haat systems
and the educational system. He has been
instrumental in installing 20,000 computers in
rural schools. The success of this initiative
inspired him to embark on yet another
movement, which was named the Non-Resident
Villager (NRV) Movement.
shrimant
sou. umaraje patwardhan
Rani of Miraj
An educationist and academician with over 30
years of experience in running one of the most
successful and respected Montessori schools.
Married into the royal family of the erstwhile
princely state of Miraj in India, Umaraje is
actively involved with a number of educational
and cultural organizations and also associated
with educational institutes like Sinhagad College
of Engineering, Flame, Kalmadi High School &
College to teach communications, etiquettes and
soft skills.
dr. shirisha sathe
B.A.M.S., M.A. (Clinical Psychology)
Dr. Shirisha Sathe has a master's in clinical
psychology after 10 years of her medical
practice and a clinical research. She is a
practicing psychologist and a psychotherapist in
Pune. She is also a consultant to various NGOs
in and around Pune who are working on various
issues like domestic violence, addiction,
runaway children, schizophrenia etc.
jeffrey sichel
BA, Skidmore College, New York, 1989. MFA,
Columbia University, New York, 1993. Ph.D
(ABD), Performance Studies, Shanghai Theatre
Academy, 2011
Jeffrey Sichel is Establishing Director of
The UNESCO - International Theatre Institute
Network for Higher Education in The Performing
Arts based in Paris, Shanghai and Washington.
He is a noted international stage director, author,
professor, cultural ambassador and pedagogue,
specializing in intercultural engagement and
interdisciplinary practice in the arts and
humanities. He is a dedicated (third generation)
social and cultural entrepreneur with over twenty
years of work in the ?eld.
vidyanidhee vanarase
PG Diploma in Dramatic Arts (National School of
Drama)
V S alias Prasad Vanarase has directed more
than 50 plays in Marathi, Hindi, Konkani,
Kannada and English. He has gained pro?ciency
in various interrelated areas - Direction, Teaching
and Mentoring, Administration and Management
of Arts and Applied Arts. He has worked with
Prithvi International Theatre Festival, India,
London International Festival of Theatre (LIFT),
UK and Project Phakama, South Africa, to name
a few. He is also involved in setting up the new
UNITWIN network established by ITI-UNESCO.
The intensive
classroom and
experiential learning
is based on three
crucibles
Innovation
Critical Thinking
Effectuation
effectuation
Effectuation is a principle introduced by Mrs. Sarasvathy in 2001. Effectuation is an idea born of a unique
look at an age old problem - what makes entrepreneurs entrepreneurial? It is a way of thinking that serves the
entrepreneurs in the process of opportunity identi?cation and new venture creation.
It is the complete opposite of ‘causal’ thinking taught in MBA classrooms, where the focus is on achieving a
desired goal through a speci?c set of given means. Causation invokes search and select tactics and
underlies most good management theories. Causal thinkers believe that "If I can predict the future, I can
control it."
Effectuation, on the other hand, focuses on using a set of evolving means to achieve new and different goals.
Effectuation evokes creative and transformative tactics. Effectual thinkers believe that "If I can control the
future, I do not need to predict it”.
critical thinking
Critical thinking becomes the most important tool for an entrepreneur to possess. The core of critical thinking
skills includes observation, interpretation, analysis, inference, evaluation, explanation and metacognition. The
oldest and the most effective form for teaching critical thinking is Socratic teaching. In Socratic teaching, the
focus is not on providing answers, but to ask the right questions.
innovation
The process of ideation, brainstorming and thought doctoring leads to the creation of exciting and innovative
product ideas. Participants learn a deliberate process of opportunity recognition and discovery. They learn
how to generate ideas taking into consideration rarity, value, and their entrepreneurial ?t.
Entrepreneurial Strategy 1 & 2
The aim of this course is to give students a basic exposure and
understanding of Entrepreneurship and Leadership in entrepreneurial
ventures. The Effectuation theory forms the basis of this course, which
will help you solve the problems as an expert entrepreneur and make
you an effectual reasoner. It also gives a theoretical perspective of
entrepreneurship in Indian society & industry, thus making you
con?dent of starting your own enterprise or taking your family
enterprise to the next level. Comprehensive real life case studies will
help you understand the complexities of business better and think like
an entrepreneur.
Financing Business Ventures
The best and most innovative ideas will never see the light of day
unless they can obtain funding. This course will explore the tools of
?nancial valuation and their role in investment decisions faced by
entrepreneurs, and investors. You will learn the difference between
earnings and cash ?ow, the importance of net working capital and the
determinants of a ?rm's cost of capital. Finally, you will apply ?nancial
valuation tools to understand how ?rms are valued by investors,
considering both publicly traded and venture-backed ?rms.
Applied Business Mathematics
This course emphasizes the understanding of common computations
and statistical data presentation and analysis used in various
functional areas of business. The topics covered in this module are
Basic Mathematical Modules, Probability, Summarizing and Analyzing
Data, Relationships between Variables, Forecasting and Financial
Mathematics.
Microsoft Excel
This course deals with the use of Microsoft Excel software to solve
managerial problems. It may be noted that this course does not teach
how to use the software. It merely highlights the use of software as an
aid in formulating business problems and invoking appropriate
functions to resolve them. It introduces the basic concept of handling
large amounts of business data and also understanding the role of
technology as a tool in aiding managerial decisions.
The courses covered under
Effectuation are
Managing Entrepreneurial Operations
The traditional module on operations teaches you how to manage
an existing facility better, but for an entrepreneur, managing its
operations is a completely different ball game. Thus, taken from
an entrepreneur’s perspective, the objective of the course is to
develop the insights & approaches required to structure and deal
with complex, real world operating problems. These tools will help
an entrepreneur become capable of developing meaningful
analysis and understanding the dynamics of an ambiguous
situation faced by him or her in the business.
Marketing for Entrepreneurs
This course clari?es key marketing concepts, methods, and
strategic issues relevant for start-ups and early-stage
entrepreneurs. In this course, there are two major questions:
• Marketing Question: What and how am I selling to whom?
New Venture Question: How do I best leverage my limited
marketing resources?
• Speci?cally, this course is designed to give students a broad
and deep understanding of topics such as:
- What are major strategic constraints and issues confronted by
entrepreneurs today?
- How can one identify and evaluate marketing opportunities?
- How do entrepreneurs achieve competitive advantages, given
limited marketing resources?
- What major marketing/sales tools are most useful in an
entrepreneurial setting?
- How does an entrepreneur strategize his branding and
advertising while launching a new company or in the
transformation of the company?
Sales Strategies for Entrepreneurs
The aim of the course is to give the entrepreneurial perspective to
basic practical and theoretical understanding of Sales
Management which includes sales force decisions, size, work
allocation, recruitment, training, performance appraisal and
control, route planning, traveling, personal selling, art of selling,
prospecting, planning a sales visit, sales story, overcoming
obstacles and closing the sale.
Human Resource Management
The importance of human resources management in the
workplace, is to develop the human potential to the fullest in
the corporate environment and enhance the performance of
organizations and employees, to instill an entrepreneurial spirit to
meet challenges in the global environment.
The course will include socio-economic organizations and society,
people-centered management, industrial relations in India,
performance appraisal, compensation and reward systems,
quality management and productivity, group dynamics and
interpersonal relationships, motivation and leadership,
communications and team building.
Rural Immersion Program
Rural Immersion Program helps students to understand rural
markets, supply chains, rural consumers of India through ?eld trips
and personal interaction with the non-city dwellers. It helps them
understand their problems, lifestyle, needs and their cultural and
economic buying perspectives. Awareness of this sector, facilitates
students to design their products with a social bene?t in mind.
Courses covered under
Critical Thinking are
Critical Thinking
Critical thinking is skilled and active interpretation and evaluation
of observation and communication, information and
argumentation. The course will address issues that transcend
any single discipline or function of management. In this course
you will analyze, write about, and debate fundamental issues,
questions, and phenomena that will enhance your ability to
think critically. Critical Thinking will enhance your ability to
identify critical questions when exploring a new business issue,
to parse issues, to develop reasoned positions and to make
compelling arguments.
Applied Psychology
This course aims at equipping the participants to have internal
locus of control to lead a life with Self Direction. To achieve this,
the theme of the course is – Self Awareness, Self-Management,
Self-Renewal – which involves learning various concepts in
psychology, brain behavior relationship, acquiring certain skills
like time-management, inter-relational and communication skills,
and developing self-promoting attitude. The course also aims to
acquire some skills in goal setting, problem solving and also make
you aware of different thinking styles like creative thinking,
analytical thinking, alternative thinking etc.
Entrepreneurial Economics
It is very important for entrepreneurs to know the economic
models and how they can use them effectively in their businesses.
This course helps you understand the choice process of
entrepreneur and ?rm, and how the market works to coordinate
these choices and also examine the performance of the market
using the economic criterion of market ef?ciency. The major focus
will be on microeconomics with some topics from
macroeconomics and international trade. The evolution of
markets from traditional to e-commerce will also be discussed.
The emphasis of the module will be on integration of theory, data
and judgment in the analysis of corporate decision and public
policy, with respect to changing Indian and international business
environments.
Legal Aspects of Business
Legal aspects are an indispensable part of a successful business
environment in any country. They re?ect the policy framework and
the mindset of the Governmental structure of that country. Every
enterprise must take into account this legal set up while framing its
basic aims and objectives. An understanding of the legal aspects
of the business is necessary for ef?cient and healthy functioning
of an organization as it helps it to know about its rights,
responsibilities and the challenges that it may have to face.
Business Ethics
The course on business ethics is an attempt to train you to
become an ethical entrepreneur. The course deals with the ethical
dilemmas faced by an entrepreneur in his day to day life, and also
helps him in dealing with his primary and secondary ecosystem.
This approach to business ethics gives him a better
understanding on how a business functions, and an overview of
each of the major departments that help run a business and aid
him in leading his team and businesses. At the end of the course
he will write the code of conduct for his venture.
The courses
covered under
Innovation are
Theater
The entrepreneurial process is a creative journey. A creative
expression is based upon expressive, exploratory behavior rather
than the instrumental behavior. Life of intellect and life of feelings
can gel well together in an artistic expression. The understanding
of this all-encompassing process makes it more relevant to one’s
own life. The theatre course focusses on concentration,
observation, imagination along with voice, speech and public
speaking.
The ability to speak con?dently and deliver a persuasive message
is an essential skill for all entrepreneurs. This course provides the
opportunity to signi?cantly improve your public speaking skills
through improvisations and regular practice. The safe environment
offered in MIDAS allows students to work with freedom and
without fear. The personalized feedback contributes to the
ongoing learning process. This will be an interactive course,
demanding a high level of class participation and an atmosphere
of trust and respect.
Rhetoric & Critical Writing
Written communication is very important in the day-to-day life of
an entrepreneur. The learning in Critical Thinking will be applied in
this course in the form of written communication. The goal is to
facilitate intellectual simulation with a powerful tool that will prove
useful in your entrepreneurial venture. Writing, as a discipline,
involves more than instructions in composite skills and it is related
to creative, rhetoric, logic, reasoning and Critical Thinking. This
course ensures exposure to various modes of writing, with
well-developed written communication skills.
Product Development & Innovation
This course involves learning a deliberate process of opportunity
recognition and discovery. You will learn how to generate ideas
taking into consideration rarity, value, and your entrepreneurial ?t.
Through this process, you will gain the knowledge, skills, and the
ability needed to improve the likelihood of success. Once you
identify the product idea, you will determine its feasibility through
market and industry research, and analyses.
Adventure Camp
A four-day adventure camp designed to check and strengthen a
student’s physical and mental capabilities is not only a strict
challenge but also a medium for self-awareness. You learn to
survive stress, fatigue and realize your own potential along with
the importance of team work and leadership skills.
21
DAYS
Project Preparation
and Jury Presentation.
42
DAYS
at Incubation Center
PUNE
21
DAYS
Shanghai Campus
CHINA
program timeline
The program will commence with:
49
DAYS
Unniyati Campus
SPAIN
04
DAYS
Rural Immersion
Program
05
DAYS
Adventure Camp
PUNE
108
DAYS
intensive classroom &
experiential learning
at MIDAS Campus
After an intensive training for 35 days the teachings
and thought process of an entrepreneur are
internalized. Then with the idea in hand and an Indian
markets perspective, it now becomes ideal to test the
idea on an international platform.
In Spain, surrounded with new faces, fresh
perspectives and varied experiences at the incubation
center at UNNIYATI, students adopt new schools of
thought and re-structure their product as per their
understanding of its global viability and international
opportunities. They will adopt the beliefs and learnings
that Spain has to offer and also understand the
concept of Teampreneurship better, from the land
where it originated. A new cultural perspective, along
with newly imbibed skills of design thinking at the
campus, will make the student a better critical thinker
and a more ef?cient entrepreneur in the process.
49
DAYS
Unniyati Campus
SPAIN
With China being the biggest manufacturing hub in the
world, the three-week visit to Shanghai will be an
enriching learning experience for the students. During
the visit to Shanghai Incubation Centre, students can
not only understand the potential of their product in
Chinese markets but also test the global receptiveness
of their product. A developing country like China is a
rich source of information, opportunity and resources in
a global business. Students can explore potential
customers, suppliers and partners in their project.
The Chinese are also known to be very ef?cient and
smart at doing business. Imbibing such qualities when
amongst them is also a big takeaway from the
opportunity of incubating in China, where students are
not only given guidance but also allowed to network
and re?ne their contact base.
21
DAYS
Shanghai Campus
CHINA
The student now reaches a product development and
research stage. Having gained both national and
international perspectives ?rst hand, he/she can now
start researching and designing the product
accordingly. Every week, the students will have a
four-hour business mentoring session with Professor
Parag Shah, Chief Mentor of MIDAS, four-hours of
marketing consulting with Dr. Anand Karandikar and
also ?nancial training from Mr. Jeetendra Marathe, to
help them with their ?nancial strategy and planning.
Pune Incubation Center will provide a spring board
facility to transform an idea into a viable design.
With global exposure and rich experience from Spain
and Shanghai, students will now complete their Product
Innovation process in Pune. Here the students will give
?nal shape to their entrepreneurial art and proceed to
understand the practical aspects of bringing it to the
market. From commercial viability to ?nal testing,
understanding the product from a buyer’s perspective
to branding is what is facilitated.
We provide the necessary assistance for developing
the most ef?cient working prototype. With a convincing,
ready to market, well researched, consumer analyzed
product along with a good idea of the target market,
one is ready for the next phase of the program.
42
DAYS
at Incubation Center
PUNE
Students prepare extensively for their Jury
Presentation, with all the necessary requirements in
terms of project prototype, and research, thus
preparing a comprehensive project report for the same.
They will get a once-in-a-lifetime opportunity to pitch
their product to the most eminent jury members and
investors. The valuable feedback and opportunities
provided by such a jury would be a great opportunity
and a rich experience.
21
DAYS
for Project Preparation
and Jury Presentation
PUNE
Notes
doc_439650844.pdf