mica Announces Management Development Programme on "Bridging Health Communication Gaps"[/b]
Ahmedabad, September 19, 2014, MICA today announced three-day residential Management Development Programme (MDP) on "Bridging Health Communication Gaps", from October 14 to 16, 2014, at its campus in Ahmedabad. Led by Dr. Arbind Sinha, the MDP is targeted for senior and middle level programme officers working with the health programmes of Government departments, NGOs and international organisations supporting health interventions. CSR teams from corporate houses, communication agencies designing health communication campaigns and consultants in the area of Health Communication, will also find the MDP relevant and useful.
Participants of this MDP will understand the theoretical as well as field realities of programme implementations and learn a practical approach to effective Health Communication management. The focus of the programme- 'Bridging Health Communication Gaps', will be participatory with situation analysis, case study, discussion on strategy and plan of Health Communication management. The MDP will have a focus on bridging Health Communication gap issues, especially at the sub-district level. The programme fee for Indian participants is INR 30,000/- and US $1,250/- for the international participants.
Elaborating on what the MDP offers, Dr. Arbind Sinha states, "The need for strengthening communications system and getting professionals to help improve the situation, is the felt need of all those associated with healthcare management. The MDP on 'Bridging Health Communication Gaps' will proceed with the basics of health communication, its process, effectiveness and its role in the health sector, especially for social change; the paradigm shift from Information, Education and Communication (IEC) to Behaviour Change Communication (BCC), the importance of BCC, the depth of responsibility associated with BCC and the challenges of BCC."
For more details, please visit:http://www.mica.ac.in/calendar/mdp/7
About MICA
Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.
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