GLOBUS - the brand
Globus aspires to be 'the' iconic youth fashion brand in the country. Globus is a complete fashion brand - it’s the apparel brand and the destination brand. Three words which capture the spirit of the youth - vibrant, maverick and expressive. Globus is exactly that…our vibrant and maverick designs are not just setting fashion trends but more importantly helping our customers express themselves.
The entire fashion range comprises of apparel for men, women, kids and accessories at amazing prices. The range spans across usage occasions – work wear, campus wear, club and lounge dressing and genres Western, Indian and mix-n-match. A well researched sizing ensures a good fit for the Indian silhouettes.
ADDRESS AND LOCATION
Location : Shipra Mall, Indirapuram
Address: Shop No. 9
Upper Ground Floor
Vaibhav Khand
Indirapuram
Ghaziabad - 201012
UTTAR PRADESH
Phone: 0120 – 2689573 / 74 , 418600
Fax. 01202957574.
Store manager :- Mr. Deepak Sharma
Merchandising manager :- Mr. Vinay Chandra
TOTAL MERCHANDISING MIX
Classifying merchandise:
It is the process of arranging the merchandise mix into groups based on criteria of end use.
Criteria: Usage, Quality, Price etc
Merchandise categories:
Groups within overall merchandise mix
Merchandise assortment:
It consists of: Merchandise Classes, Sub-classes, Groups, Assortment factors (SKU)
In the above case of GLOBUS, the classification for WOMEN’S segment is done in the following manner:
CATEGORIES- APPARELS, ACCESSORIES
CLASSES:
In apparels
Formals, Casuals, Party wear, Woolens
Accessories
Hair accessory, jewelry, belts, hats, bags, eyegear
SUB CLASSES:
Apparels
In formals
Shirts, Pants, Coats, and Skirts
In casuals
Indian / ethnics, Western
In party wear
Indian, Western, Party formals
In woolens
Coats, Jackets, Sweaters, Sweatshirts, Mufflers
Accessories
Hair clips, bangles, earings, neckpieces
GROUPS:
Apparels
Formals:
Shirts: Regular, Normal, ¾ shirts, half sleeves shirts, Chinese cotton shirts
Pants: Regular, Flat
Casuals:
Indian / ethnics: Salwaar kameez, dupattas, Kurtis
Western:
• Tops (Halter neck, Back less, Denim, One piece, Spaghetti)
• Skirts (Umbrella, Short, Long, Denim, Frill)
• Tunics,
• Jeans (Pencil fit jeans, Regular, Bootend, Capri)
Party wear:
Indian / ethnic: Salwar suits (designer work)
Western: Designer Tops, Tunics, Skirts (short)
Woolens:
Jackets: Fur, Neckline, Leather, Denim, Non denim, Corduroy
Coats: Woolen, Corduroy, Polyester, Nylon
Sweaters: (Umbrella, Short, Long Cardigans)
ASSORTMENT FACTORS:
Assortment factors are made from groups on the basis of size and colours which further helps develop SKU’s
SIZES: Extra small (XS), Small (S), Medium (M), Large (L), Extra large (XL)
COLOURS: SKU is developed on the basis of different colours available.
BRAND MIX
It consists of three types of brands:
National / Manufactures brands: Spykar, Pepe Jeans, Deal, Upper Class, Mojo(eyegear), Oner, Elson, Xage, Rage, Kmark, Elson, Time option,
Private labels:
• Umbrella brand- Globus
• Product-F21, MnM
Generic brands: Cap, Accessories, Jewellery, Muffler
ASSORTMENT DIMENSION
Wide and Shallow
The assortment dimension at GLOBUS is of Wide and shallow type as it offers one stop shop, there is freedom of selection in different items. The assortment type at the women segment is very large but there are not many number of the same assortment which makes the merchandise assortment wide and shallow there. This may also sometime lead the customer overloaded with the information and may hinder their selection process.
There is wide category in the women’s segment like Apparels, Jewelleries, Belts, and Purses, Hats but not many number of the same category. For example there were less number of belts and purses although there were many categories.
Globus aspires to be 'the' iconic youth fashion brand in the country. Globus is a complete fashion brand - it’s the apparel brand and the destination brand. Three words which capture the spirit of the youth - vibrant, maverick and expressive. Globus is exactly that…our vibrant and maverick designs are not just setting fashion trends but more importantly helping our customers express themselves.
The entire fashion range comprises of apparel for men, women, kids and accessories at amazing prices. The range spans across usage occasions – work wear, campus wear, club and lounge dressing and genres Western, Indian and mix-n-match. A well researched sizing ensures a good fit for the Indian silhouettes.
ADDRESS AND LOCATION
Location : Shipra Mall, Indirapuram
Address: Shop No. 9
Upper Ground Floor
Vaibhav Khand
Indirapuram
Ghaziabad - 201012
UTTAR PRADESH
Phone: 0120 – 2689573 / 74 , 418600
Fax. 01202957574.
Store manager :- Mr. Deepak Sharma
Merchandising manager :- Mr. Vinay Chandra
TOTAL MERCHANDISING MIX
Classifying merchandise:
It is the process of arranging the merchandise mix into groups based on criteria of end use.
Criteria: Usage, Quality, Price etc
Merchandise categories:
Groups within overall merchandise mix
Merchandise assortment:
It consists of: Merchandise Classes, Sub-classes, Groups, Assortment factors (SKU)
In the above case of GLOBUS, the classification for WOMEN’S segment is done in the following manner:
CATEGORIES- APPARELS, ACCESSORIES
CLASSES:
In apparels
Formals, Casuals, Party wear, Woolens
Accessories
Hair accessory, jewelry, belts, hats, bags, eyegear
SUB CLASSES:
Apparels
In formals
Shirts, Pants, Coats, and Skirts
In casuals
Indian / ethnics, Western
In party wear
Indian, Western, Party formals
In woolens
Coats, Jackets, Sweaters, Sweatshirts, Mufflers
Accessories
Hair clips, bangles, earings, neckpieces
GROUPS:
Apparels
Formals:
Shirts: Regular, Normal, ¾ shirts, half sleeves shirts, Chinese cotton shirts
Pants: Regular, Flat
Casuals:
Indian / ethnics: Salwaar kameez, dupattas, Kurtis
Western:
• Tops (Halter neck, Back less, Denim, One piece, Spaghetti)
• Skirts (Umbrella, Short, Long, Denim, Frill)
• Tunics,
• Jeans (Pencil fit jeans, Regular, Bootend, Capri)
Party wear:
Indian / ethnic: Salwar suits (designer work)
Western: Designer Tops, Tunics, Skirts (short)
Woolens:
Jackets: Fur, Neckline, Leather, Denim, Non denim, Corduroy
Coats: Woolen, Corduroy, Polyester, Nylon
Sweaters: (Umbrella, Short, Long Cardigans)
ASSORTMENT FACTORS:
Assortment factors are made from groups on the basis of size and colours which further helps develop SKU’s
SIZES: Extra small (XS), Small (S), Medium (M), Large (L), Extra large (XL)
COLOURS: SKU is developed on the basis of different colours available.
BRAND MIX
It consists of three types of brands:
National / Manufactures brands: Spykar, Pepe Jeans, Deal, Upper Class, Mojo(eyegear), Oner, Elson, Xage, Rage, Kmark, Elson, Time option,
Private labels:
• Umbrella brand- Globus
• Product-F21, MnM
Generic brands: Cap, Accessories, Jewellery, Muffler
ASSORTMENT DIMENSION
Wide and Shallow
The assortment dimension at GLOBUS is of Wide and shallow type as it offers one stop shop, there is freedom of selection in different items. The assortment type at the women segment is very large but there are not many number of the same assortment which makes the merchandise assortment wide and shallow there. This may also sometime lead the customer overloaded with the information and may hinder their selection process.
There is wide category in the women’s segment like Apparels, Jewelleries, Belts, and Purses, Hats but not many number of the same category. For example there were less number of belts and purses although there were many categories.
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