Description
With this detailed description related to mendoza college of business entrepreneurship launching new ventures.
UNIVERSITY OF NOTRE DAME
MENDOZA COLLEGE OF BUSINESS
ENTREPRENEURSHIP: “LAUNCHING NEW VENTURES”
MGT 70525.01
COURSE SYLLABUS, 2013, MOD 3
Instructor: J effrey A. Bernel
Class Times: TTR, 1-2:50p
Classroom: 159 Mendoza
Office: 234 Mendoza College of Business Administration
Office Hours: M-F, 10a to 5p or by appointment.
Contact Info: ND: 574-631-3543, FAX: 219-325-8105, Mobile Phone: 219-393-8665
Home: 219-324-7574, E-mail: [email protected]
Communication
Office hours are by appointment within the stated time periods—or, first come, first served. I am
typically available immediately before and after class. If neither of these approaches is convenient
for you, I am willing to work with your schedule to find a mutually convenient time. Generally
speaking, you should call ahead for unscheduled meetings to be certain that I am in the office. E-
mail is the best way to communicate with me as I check it regularly throughout the day and
evening. I am available to speak with you about course questions, academic interests, or your
entrepreneurial goals.
Course Overview
This course will extend your understanding of the entrepreneurial or new venture process.
Students will discuss opportunity recognition in light of customer needs and methodologies for
assessing this relationship, guerilla marketing, and the use of competitive landscape analysis.
Team projects have been developed to assist students’ understanding of how to take their
opportunity into the public market place. Students will examine existing businesses using
techniques and principles they can apply to the development of their entrepreneurial enterprise.
Course Objectives
1. To recognize opportunity in the market place.
2. To understand a key strategic model used to establish missions, objectives, strategies and
action plans that use cost benefit analysis processes.
3. To understand the process of feasibility assessment and analysis.
4. To develop a “New Venture” plan.
5. To be familiar with marketing techniques associated with entrepreneurial enterprises.
6. To understand distribution channels and their relationship to new ventures.
7. To recognize the importance of product-place-promotion-price to entrepreneurial
enterprises.
Course Projects
Three Individual Case Study Analysis 30%
Feasibility Assessment of New Venture 20%
New Venture Plan Oral Presentations 15%
New Venture Plan 35%
Entrepreneurship: Launching New Ventures, Syllabus, SP 2013 1 10/24/2013
Grading
A 95.0 – 100.0
A- 90.0 - 94
B+ 87 - 89
B 84 - 86
B- 80.0 - 83
C+ 77 - 79
C 74 - 76
C- 70.0 - 73
D 60.0 - 69
F 59 & below
Course Required Reading
This syllabus is intended to provide the student with an overview of the course content. It is your
resource for scheduled class activities, such as required readings, due dates for class assignments,
and case studies students should be prepared to discuss regarding those assignments.
There is no assigned textbook for this course. While there are many books that may be accessed
through the university library system on any of the course topic areas, all course reading materials
other than copyrighted cases are available on ‘Concourse.’ ‘Concourse’ also includes the course
syllabus & homework schedule, assigned articles for class discussion, and project guidelines.
The readings assigned from this material are intended to provide the student with a framework for
in-class discussion, as well as a source of reference when completing class projects.
In addition, from time to time, the instructor may distribute relevant articles to supplement and
expand the material available through the course required readings.
There are three (3) required case studies for the course:
• Case 1: J oint J uice
• Case 3: Howard Schultz and Starbucks Coffee Co.
• Case 4: Zip Car
These are copy-written Harvard Business School which you need to purchase from the bookstore.
Ask for MGT 70525.01: Launching New Ventures, CPID 362352
While not required for the course, it is highly recommended that students purchase Palo Alto
Software’s “LivePlan,” www.paloaltosoftware.com. A student discount is provided. A free copy
may be provided by the Business Information Center.
You are required to submit your case evaluations using the Case Study Memo Format
Found on Concourse.
Course Format
The course will include class lectures, guest speaker presentations, group projects and case study
discussions. A real world learning exercise – a case analysis of a new venture or an established
business as part of the class will further expose students to milestones and pitfalls associated with
the development of an entrepreneurial enterprise.
Class Participation/Attendance
Classroom discussion, instructor-student or student-student, is an important part of the learning
process, thus, student class participation is viewed as a critical element in the determination of the
student’s final grade. Class participation in this course will be assessed as the ability of the
student to raise the level of the class’ conceptual knowledge by making a constructive
contribution to the class discussion. There are several channels by which a student may contribute
constructively to the class learning process:
•relating course concepts from readings to the discussion
•commenting perceptively during class discussions
•raising topic-related questions
•conceptually expanding on classmates’ comments
•providing feedback to classmates’ presentations
Class Attendance
Attendance is important for every class meeting. Students are expected to be on time for class out
of respect for the instructor, guest speakers and fellow classmates. Unanticipated problems may
cause tardiness occasionally; under this circumstance students should quietly enter the classroom
and avoid being disruptive to the instructor or their classmates.
Case Study Analyses
Each student should prepare, write and discuss all assigned cases using the Case Study Analysis
Guideline found on Concourse. Please submit all case analysis using the Case Analysis Memo
Template found on Concourse.
Feasibility of New Venture Assessment
The class will be divided into teams of up to four students. If desired, this project may be done on
an individual basis. Team formation is student-driven. Each student team is responsible for
submitting a feasibility analysis. The report should summarize the data collected both
quantitatively and qualitatively. This analysis is driven by customer needs, market size, and
competitive environment.
Launching New Venture Plan
Using the “Launching New Ventures” Guideline, each team/individual student will write a
startup plan and present their findings (using PowerPoint) to the class (and possible guests).
Presentations should be 15-20 minutes in length and involve all team members. Students should
reference and adhere to the project guidelines for project-specific requirements. The “Launching
New Ventures Plan” will be graded using the Oral and Written templates found on Concourse.
Written Assignment Preparation
Written assignments should be prepared in a professional manner; namely, each assignment
should be organized by a central theme and supported by key research and documentation. Where
appropriate, section headings should be identified; paragraphs should be focused on a specific
idea, that is supported by the inclusion of course concepts, course readings and independent
research. Quantity should not be your primary focus; the quality of your submission is
paramount. Each assignment must be typed and free of grammatical, spelling, and/or
typographical errors. A professional presentation is an important aspect of the entrepreneurial
process, and as such, will be an integral component of your Launching New Ventures Plan
project.
All class papers must be type-written on 8½ x 11 paper, 12-pt font, one-inch margins, numbered
at the bottom right side of each page and stapled in the upper left hand corner or professionally
bound. There is no requisite page number total for any written assignment; however, do not
sacrifice a thorough analysis for brevity. Assignments should include a title page with the
following information centered on the page: [1] your name or team member names, plus group
Entrepreneurship: Launching New Ventures, Syllabus, SP 2013 3 10/24/2013
name (if any), [2] name of the assignment/project, [3] course number and title, and [4] assignment
submission date. For example:
Student Name(s)
Case Name: __________________
MGT 70525.01: Entrepreneurship—“Launching New Ventures”
Submitted: March _, 2012
Late Course Work: All assignments are due on the dates indicated on your Course Schedule.
Any work turned in more than one week after it is due will not be accepted without previous
instructor permission.
Academic Integrity: All students are expected to adhere to university standards of academic
integrity. Cheating, plagiarism, and other form of academic dishonesty will not be tolerated in
this course. This includes, but is not limited to turning in written work that was prepared by
someone other than you, and making minor modifications to the work of someone else and
turning it in as your own. Ignorance will not be permitted as an excuse. If you are not sure
whether something you plan to submit would be considered either cheating or plagiarism, it is
your responsibility to ask for clarification. By accepting enrollment in this class, you
acknowledge your understanding of the expectations of this class and affirm an understanding of
the Student Guide to the Academic Code of Honor – As a member of the Notre Dame
community, I will not participate in or tolerate academic dishonesty.
Assignments
doc_336510271.pdf
With this detailed description related to mendoza college of business entrepreneurship launching new ventures.
UNIVERSITY OF NOTRE DAME
MENDOZA COLLEGE OF BUSINESS
ENTREPRENEURSHIP: “LAUNCHING NEW VENTURES”
MGT 70525.01
COURSE SYLLABUS, 2013, MOD 3
Instructor: J effrey A. Bernel
Class Times: TTR, 1-2:50p
Classroom: 159 Mendoza
Office: 234 Mendoza College of Business Administration
Office Hours: M-F, 10a to 5p or by appointment.
Contact Info: ND: 574-631-3543, FAX: 219-325-8105, Mobile Phone: 219-393-8665
Home: 219-324-7574, E-mail: [email protected]
Communication
Office hours are by appointment within the stated time periods—or, first come, first served. I am
typically available immediately before and after class. If neither of these approaches is convenient
for you, I am willing to work with your schedule to find a mutually convenient time. Generally
speaking, you should call ahead for unscheduled meetings to be certain that I am in the office. E-
mail is the best way to communicate with me as I check it regularly throughout the day and
evening. I am available to speak with you about course questions, academic interests, or your
entrepreneurial goals.
Course Overview
This course will extend your understanding of the entrepreneurial or new venture process.
Students will discuss opportunity recognition in light of customer needs and methodologies for
assessing this relationship, guerilla marketing, and the use of competitive landscape analysis.
Team projects have been developed to assist students’ understanding of how to take their
opportunity into the public market place. Students will examine existing businesses using
techniques and principles they can apply to the development of their entrepreneurial enterprise.
Course Objectives
1. To recognize opportunity in the market place.
2. To understand a key strategic model used to establish missions, objectives, strategies and
action plans that use cost benefit analysis processes.
3. To understand the process of feasibility assessment and analysis.
4. To develop a “New Venture” plan.
5. To be familiar with marketing techniques associated with entrepreneurial enterprises.
6. To understand distribution channels and their relationship to new ventures.
7. To recognize the importance of product-place-promotion-price to entrepreneurial
enterprises.
Course Projects
Three Individual Case Study Analysis 30%
Feasibility Assessment of New Venture 20%
New Venture Plan Oral Presentations 15%
New Venture Plan 35%
Entrepreneurship: Launching New Ventures, Syllabus, SP 2013 1 10/24/2013
Grading
A 95.0 – 100.0
A- 90.0 - 94
B+ 87 - 89
B 84 - 86
B- 80.0 - 83
C+ 77 - 79
C 74 - 76
C- 70.0 - 73
D 60.0 - 69
F 59 & below
Course Required Reading
This syllabus is intended to provide the student with an overview of the course content. It is your
resource for scheduled class activities, such as required readings, due dates for class assignments,
and case studies students should be prepared to discuss regarding those assignments.
There is no assigned textbook for this course. While there are many books that may be accessed
through the university library system on any of the course topic areas, all course reading materials
other than copyrighted cases are available on ‘Concourse.’ ‘Concourse’ also includes the course
syllabus & homework schedule, assigned articles for class discussion, and project guidelines.
The readings assigned from this material are intended to provide the student with a framework for
in-class discussion, as well as a source of reference when completing class projects.
In addition, from time to time, the instructor may distribute relevant articles to supplement and
expand the material available through the course required readings.
There are three (3) required case studies for the course:
• Case 1: J oint J uice
• Case 3: Howard Schultz and Starbucks Coffee Co.
• Case 4: Zip Car
These are copy-written Harvard Business School which you need to purchase from the bookstore.
Ask for MGT 70525.01: Launching New Ventures, CPID 362352
While not required for the course, it is highly recommended that students purchase Palo Alto
Software’s “LivePlan,” www.paloaltosoftware.com. A student discount is provided. A free copy
may be provided by the Business Information Center.
You are required to submit your case evaluations using the Case Study Memo Format
Found on Concourse.
Course Format
The course will include class lectures, guest speaker presentations, group projects and case study
discussions. A real world learning exercise – a case analysis of a new venture or an established
business as part of the class will further expose students to milestones and pitfalls associated with
the development of an entrepreneurial enterprise.
Class Participation/Attendance
Classroom discussion, instructor-student or student-student, is an important part of the learning
process, thus, student class participation is viewed as a critical element in the determination of the
student’s final grade. Class participation in this course will be assessed as the ability of the
student to raise the level of the class’ conceptual knowledge by making a constructive
contribution to the class discussion. There are several channels by which a student may contribute
constructively to the class learning process:
•relating course concepts from readings to the discussion
•commenting perceptively during class discussions
•raising topic-related questions
•conceptually expanding on classmates’ comments
•providing feedback to classmates’ presentations
Class Attendance
Attendance is important for every class meeting. Students are expected to be on time for class out
of respect for the instructor, guest speakers and fellow classmates. Unanticipated problems may
cause tardiness occasionally; under this circumstance students should quietly enter the classroom
and avoid being disruptive to the instructor or their classmates.
Case Study Analyses
Each student should prepare, write and discuss all assigned cases using the Case Study Analysis
Guideline found on Concourse. Please submit all case analysis using the Case Analysis Memo
Template found on Concourse.
Feasibility of New Venture Assessment
The class will be divided into teams of up to four students. If desired, this project may be done on
an individual basis. Team formation is student-driven. Each student team is responsible for
submitting a feasibility analysis. The report should summarize the data collected both
quantitatively and qualitatively. This analysis is driven by customer needs, market size, and
competitive environment.
Launching New Venture Plan
Using the “Launching New Ventures” Guideline, each team/individual student will write a
startup plan and present their findings (using PowerPoint) to the class (and possible guests).
Presentations should be 15-20 minutes in length and involve all team members. Students should
reference and adhere to the project guidelines for project-specific requirements. The “Launching
New Ventures Plan” will be graded using the Oral and Written templates found on Concourse.
Written Assignment Preparation
Written assignments should be prepared in a professional manner; namely, each assignment
should be organized by a central theme and supported by key research and documentation. Where
appropriate, section headings should be identified; paragraphs should be focused on a specific
idea, that is supported by the inclusion of course concepts, course readings and independent
research. Quantity should not be your primary focus; the quality of your submission is
paramount. Each assignment must be typed and free of grammatical, spelling, and/or
typographical errors. A professional presentation is an important aspect of the entrepreneurial
process, and as such, will be an integral component of your Launching New Ventures Plan
project.
All class papers must be type-written on 8½ x 11 paper, 12-pt font, one-inch margins, numbered
at the bottom right side of each page and stapled in the upper left hand corner or professionally
bound. There is no requisite page number total for any written assignment; however, do not
sacrifice a thorough analysis for brevity. Assignments should include a title page with the
following information centered on the page: [1] your name or team member names, plus group
Entrepreneurship: Launching New Ventures, Syllabus, SP 2013 3 10/24/2013
name (if any), [2] name of the assignment/project, [3] course number and title, and [4] assignment
submission date. For example:
Student Name(s)
Case Name: __________________
MGT 70525.01: Entrepreneurship—“Launching New Ventures”
Submitted: March _, 2012
Late Course Work: All assignments are due on the dates indicated on your Course Schedule.
Any work turned in more than one week after it is due will not be accepted without previous
instructor permission.
Academic Integrity: All students are expected to adhere to university standards of academic
integrity. Cheating, plagiarism, and other form of academic dishonesty will not be tolerated in
this course. This includes, but is not limited to turning in written work that was prepared by
someone other than you, and making minor modifications to the work of someone else and
turning it in as your own. Ignorance will not be permitted as an excuse. If you are not sure
whether something you plan to submit would be considered either cheating or plagiarism, it is
your responsibility to ask for clarification. By accepting enrollment in this class, you
acknowledge your understanding of the expectations of this class and affirm an understanding of
the Student Guide to the Academic Code of Honor – As a member of the Notre Dame
community, I will not participate in or tolerate academic dishonesty.
Assignments
doc_336510271.pdf