Description
new concept called medical tourism in which a person goes from one country to another for medical operation or surgery to save cost.
Exploit increasing global demand for medical tourism
Factors favoring medical tourism
• • • • Market size: U.S. $1.1 billion Expected growth by 2012: U.S $2.2 billion Expected Apollo’s market share: 60% Target customers:
– 20 million NRIs – 43 million uninsured Americans – 0.7 million patients in U.K. and Canada • Cost benefits: Cheap medical services (Heart surgery $10000 in India vis-à-vis $200000 in U.S.)
Savings on medical expenditures
Reference:http://www.health-tourism.com/medical-tourism/decidingwhere-to-go/
Savings on medical expenditures
Reference:http://www.business-in-asia.com/asia/medical_tourism.html
Competitive Advantages of Apollo
• Price advantage • State of art service • Quality of medical services at par with those offered in U.S. and other developed countries • Availability of cutting edge treatments (Skilled doctors and nurses)
Thank you
doc_631651666.pptx
new concept called medical tourism in which a person goes from one country to another for medical operation or surgery to save cost.
Exploit increasing global demand for medical tourism
Factors favoring medical tourism
• • • • Market size: U.S. $1.1 billion Expected growth by 2012: U.S $2.2 billion Expected Apollo’s market share: 60% Target customers:
– 20 million NRIs – 43 million uninsured Americans – 0.7 million patients in U.K. and Canada • Cost benefits: Cheap medical services (Heart surgery $10000 in India vis-à-vis $200000 in U.S.)
Savings on medical expenditures
Reference:http://www.health-tourism.com/medical-tourism/decidingwhere-to-go/
Savings on medical expenditures
Reference:http://www.business-in-asia.com/asia/medical_tourism.html
Competitive Advantages of Apollo
• Price advantage • State of art service • Quality of medical services at par with those offered in U.S. and other developed countries • Availability of cutting edge treatments (Skilled doctors and nurses)
Thank you
doc_631651666.pptx