Media means the different tools through which the advertiser communicates his advertising message to the consumers.
Media research relates to coverage, dept and impact of different advertising media. It is also concerned with frequency and effectiveness of different advertising media.
It provides information regarding popularity and effectiveness of each advertising medium, comparative position of cost of advertising in each medium and the position of cost and benefit in case of each advertising medium. Media research is an important part of market research.
TASKS OF MEDIA RESEARCH
VEHICLE DISTRIBUTION
VEHICLE EXPOSURE
ADVERTISING EXPOSURE
ROLE OF MEDIA RESEARCH
READERS / VIEWERS PROFILE
RATING OF PROGRAMMES
FACILITATES PLANNING
AVAILABILITY OF DATA
BENEFITS TO MEDIA PLANNER
BENEFITS TO RESEARCH ORGANISATION.
DETERMINES CHARGES.
MEDIA RESEARCH ORGANISATIONS IN INDIA
Audit Bureau of Circulation (ABC).
Indian Market Research Bureau (IMRB).
Market and Research Group (MARG).
Market Research and Advisory Service (MRAS).
Pathfinders India.
Indian Newspapers Society (INS).
AIR Audience Research Wing.
Doordarshan – Research Wing.
Operations Research Group(ORG).
Media research relates to coverage, dept and impact of different advertising media. It is also concerned with frequency and effectiveness of different advertising media.
It provides information regarding popularity and effectiveness of each advertising medium, comparative position of cost of advertising in each medium and the position of cost and benefit in case of each advertising medium. Media research is an important part of market research.
TASKS OF MEDIA RESEARCH
VEHICLE DISTRIBUTION
VEHICLE EXPOSURE
ADVERTISING EXPOSURE
ROLE OF MEDIA RESEARCH
READERS / VIEWERS PROFILE
RATING OF PROGRAMMES
FACILITATES PLANNING
AVAILABILITY OF DATA
BENEFITS TO MEDIA PLANNER
BENEFITS TO RESEARCH ORGANISATION.
DETERMINES CHARGES.
MEDIA RESEARCH ORGANISATIONS IN INDIA
Audit Bureau of Circulation (ABC).
Indian Market Research Bureau (IMRB).
Market and Research Group (MARG).
Market Research and Advisory Service (MRAS).
Pathfinders India.
Indian Newspapers Society (INS).
AIR Audience Research Wing.
Doordarshan – Research Wing.
Operations Research Group(ORG).