Measures to increase revenue and decrease cost
Type of cost
Material cost
Administrative Cost
Editorial cost
Circulation cost
Other cost
Of all above minimum reduction can be done in material cost. Similarly syndication cost can be reduced if 1 substitutes it with equally attractive local columns. By expanding existing infrastructure & optimizing its use cost element can be cut off Administrative cost can be controlled & monitored. Any form of excess spending & any surplus staff should be curtailed. Scientific budgeting and costing will help in controlling administrative cost
Circulation costs can be reduced by bringing out editorial form several places provided its viable to do so.
Revenue can be maximized by increasing advertising & salesmanship revenue. It can be done by increasing rate of advertising. Circulation revenue can be increased by maintaining good relations with distributors & delivery boys by offering them perk. Good relationships should be maintained with government departments for government and advertising
Type of cost
Material cost
Administrative Cost
Editorial cost
Circulation cost
Other cost
Of all above minimum reduction can be done in material cost. Similarly syndication cost can be reduced if 1 substitutes it with equally attractive local columns. By expanding existing infrastructure & optimizing its use cost element can be cut off Administrative cost can be controlled & monitored. Any form of excess spending & any surplus staff should be curtailed. Scientific budgeting and costing will help in controlling administrative cost
Circulation costs can be reduced by bringing out editorial form several places provided its viable to do so.
Revenue can be maximized by increasing advertising & salesmanship revenue. It can be done by increasing rate of advertising. Circulation revenue can be increased by maintaining good relations with distributors & delivery boys by offering them perk. Good relationships should be maintained with government departments for government and advertising