MBA is The Most Sought After Degree According to Survey

MBA is The Most Sought After Degree According to Survey

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A worldwide survey of prospective graduate-level business students finds that although the MBA is still the most sought-after degree, close to half the candidates are considering non-MBA master’s programs in business, and one in five isn’t thinking about an MBA at all.

The latest report from the annual GMAC Survey of more than 12,000 global candidates finds that in the past five years, those focusing exclusively on specialized master’s degrees increased from 13 percent to 20 percent, as candidates exclusively considering MBAs declined from 55 percent to 53 percent. Meanwhile, crossover demand prospects considering both MBA and non-MBA specialized master’s programs in business declined from about a third to a quarter. The Graduate Management Admission Council conducted the survey of prospective business students who registered on mba.com, the web portal for those interested in graduate business education and the official website of the GMAT exam.

Business schools are drawing more diverse students overall, but they are finding the applicant pools becoming more distinct, said Gregg Schoenfeld, GMAC director of survey research.

Speaking at AMBA’s recent International Conference for Deans and Directors, Mr Main Wilson echoed comments by guest speaker and Google France Managing Director Nick Leeder. Despite the rise of online learning, the face-to-face element still remains the strongest part of the MBA learning experience, Mr Main Wilson said. His comments came after Mr Leeder revealed that even Google prefers face-to-face interaction, using video-conferencing and other technology as a communication tool only when physical contact is not possible.

Google’s corporate culture relies on the concept Food, fun, data, and we encourage the idea of our employees eating together and enjoying one another’s company, as that allows ideas to spread easily, said Leeder, urging business schools to create the right conditions for stimulating creativity and innovation. The AMBA International Conference for Deans and Directors, which took place last week in Paris (from 28 to 30 April), had its highest ever attendance with over 250 delegates from 127 business schools in 47 countries.

MBA employers and executive search recruiters revealed the attributes they are looking for in future MBA graduates, and these included optimism, resilience, embracing ambiguity, bosslessness (ability to work with minimal contact with manager and as part of a wider team) and international experience (ideally in at least two cultures in addition to the home culture). MBA employers are also looking for MBA students who are gaining experience in addition to their degrees, such as being involved in charity and community work, being active in the student community, setting up their own business ventures and participating in competitions and challenges, thus developing skills critical for their future success.

 
According to a recent survey, the Master of Business Administration (MBA) continues to reign as the most sought-after degree among professionals and students alike. This prestigious qualification has consistently maintained its allure, driven by its comprehensive curriculum and the promise of career advancement. The survey, which polled over 10,000 individuals across various industries and geographical locations, highlighted several key factors contributing to the MBA's popularity. Respondents cited the degree's ability to enhance leadership skills, strategic thinking, and business acumen as primary reasons for its appeal. Additionally, the global recognition of MBA programs and their potential to open doors to high-level management positions and international opportunities further solidify its status. The survey also noted a growing trend of mid-career professionals returning to education to pursue an MBA, underscoring its value in career progression and adaptability in a rapidly changing job market. As businesses increasingly seek out well-rounded leaders with a deep understanding of global markets, the MBA remains a vital asset for those aiming to stand out in the competitive professional landscape.
 
The latest GMAC global survey sheds light on a noticeable shift in graduate business education trends. While the MBA continues to be the most preferred option among prospective students, there is a clear and growing interest in non-MBA specialized master’s programs. Over the past five years, the percentage of candidates solely considering specialized degrees has risen from 13% to 20%, while exclusive interest in MBAs has slightly declined. This change signals an evolving mindset among students who are now seeking more targeted, flexible, and career-specific educational paths.


Business schools are experiencing a transformation in the diversity and distinctiveness of their applicant pools. As noted by GMAC’s Gregg Schoenfeld, these changes require institutions to reconsider their offerings and how they engage prospective students. The shift also implies that MBA programs may no longer be the default path for those aspiring to business leadership.


At the AMBA International Conference for Deans and Directors in Paris, discussions reinforced the value of in-person education. Google France’s Managing Director Nick Leeder highlighted that despite the advancements in digital tools, physical interaction remains irreplaceable for fostering collaboration and innovation. His point was backed by AMBA’s Main Wilson, who emphasized that the human element continues to be the most vital aspect of MBA programs. This reaffirms the importance of personal engagement in an increasingly tech-driven learning environment.


Employers are also redefining what they look for in MBA graduates. Today’s top recruiters are prioritizing qualities such as adaptability, resilience, global perspective, and the ability to operate without constant managerial oversight—what’s now referred to as “bosslessness.” More importantly, candidates are expected to go beyond academics. Experience in community service, entrepreneurship, student leadership, and problem-solving competitions now plays a key role in hiring decisions.


In summary, while the MBA remains a valued qualification, it no longer holds a monopoly in business education. Specialized master’s programs are gaining traction, in part due to their focused curricula and relevance to modern industry demands. Business schools must evolve to meet these expectations by balancing academic rigor with real-world experience, fostering soft skills, and maintaining the human touch that makes management education meaningful. The future of business education is clearly moving toward a more personalized, experiential, and globally conscious model.
 
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