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CASE STUDY ANSWER SHEETS
CASE STUDY ANSWERS
CASE STUDY SOLUTION PAPERS
• IIBMS MBA CASE STUDY ANSWER SHEETS
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• IIBMS DMS CASE STUDY ANSWER SHEETS
• IIBMS DMS CASE STUDY SOLUTIONS
• IIBMS MMS CASE STUDY ANSWER SHEETS
• IIBMS MIB CASE STUDY SOLUTIONS
• MBA IIBMS ANSWER SHEETS
• EMBA IIBMS CASE STUDY SOLUTIONS
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Managerial Economics
1. What are the factors responsible for this excess demand for electricity?
2. The demand supply gap is reformed by the government intervention. Explain this phenomenon
by a demand supply model.
3. What do you think ill happen to the price of electricity?
1. !dentify the most important factors of production in case of automobile industry. "lso attempt
to explain the relative significance of each of these factors.
2. What more information ould you like to obtain in order to dra a production function for
#aruti $dyog? Explain ith logic.
3. "utomobile industry is a good example of capital augmenting technical progress. %iscuss.
1. %o you think cement industry in !ndia presents a good explanation of oligopoly? Which
characteristics of oligopoly do you find in the above case?
2. &o has decontrolling of cement prices helped the groth of this industry?
3. %o you see possibilities of cartel or implicit collusion in the above case? &o?
1. Which factors' according to you' are prompting organi(ations to adopt a package instead of
traditional salary?
2. %o you think package compensation is more suitable in modern globalised business? )an you
dra some lessons from marginal productivity theory?
3. %o you think that the case supports the efficiency age theory or bargaining theory? *ive
arguments in support of your logic.
1. What are the ma+or factors contributing to inflation in !ndia in the recent past? &o have they
changed since 1,,1-,2?
2. What measures do you suggest should be taken up by government of !ndia to handle
inflationary pressure?
3. Evaluate the suggestion of revaluating !ndian rupee against dollars to control inflation.
MARKETING MANAGEMENT
1. %iscuss the role advertising plays in increasing brand aareness and brand loyalty among
consumers' especially for products that have very subtle differentiable attributes. !n the above
context' examine the impact "bsolut advertisements had on its target audience. %o you think the
advertisements fulfilled their purpose?
2. .The "bsolut advertising campaign is successful because it is contemporary./ &o did T0W"
maintain the .freshness/ of the "bsolut campaign? %iscuss ith respect to the brand/s association ith
different media1 art' fashion' technology and music.
3. Even though "bsolut ads have been depicted in different media' the central theme of the
campaign has remained unchanged 2the bottle and the to-ord slogan3 over the years. !n light of the
above statement' do you think that the campaign ill manage to hold say or lose in impact in the
near future? *ive reasons to support your arguments.
1. "nalyse Tesco/s )lubcards scheme in depth and comment on the various customer
segmentation models the company developed after studying the data gathered.
2. &o did Tesco use the information collected to modify its marketing strategies? What sort of
benefits as the company able to derive as a result of such modifications?
3. What measures did Tesco adopt to support the )4# initiatives on the operational and strategic
front? !s it enough for a company to implement loyalty card schemes 2and )4# tools in general3 in
isolation? Why?
1. &o has 5ret a #anger positioned its brand?
2. Explain ho the different elements of the services marketing mix support and contribute to the
positioning of 5ret a #anger.
1. Explain ho you ill methodically go about compiling the re6uested information covered in
the seven 6uestions for management. !nclude in your explanation an estimate of the expense involved
in obtaining the information.
2. %evelop a 17-6uestion 6uestionnaire for the purpose of making a survey
1. What have been the key success factors for %isney?
2. Where is %isney vulnerable? What should it atch out for?
3. What recommendations ould you make to their senior marketing executives going forard?
What should it be sure to do ith its marketing?
MARKETING MANAGEMENT
1. %iscuss the micro and macro forces that are affecting the music industry.
2. 0ased on this analysis' hat strategic options ould you recommend for both music publishers
and music retailers in the current marketing environment?
3. %iscuss the advantages and disadvantages associated ith online distribution from a music
label/s perspective.
1. Explain ho you ill methodically go about compiling the re6uested information covered in
the seven 6uestions for management. !nclude in your explanation an estimate of the expense
involved in obtaining the information.
2. %evelop a 17-6uestion 6uestionnaire for the purpose of making a survey.
1. %escribe the consumer behavior differences among laundry products/ customers in 0ra(il.
What market segments exists?
2. 8hould $nilever bring out a ne brand or use one of its existing brands to target the north-
eastern 0ra(ilian market?
3. &o should the brand be positioned in the marketplace and ithin the $nilever family of #
brands?
1. &o does 4yanair/s pricing strategy account for its successful performance to date? Would you
suggest any changes to 4yanair/ pricing approach? Why9hy not?
2. !s the .no-fares/ strategy a useful approach for 4yanair in the short term? !n the long term?
3. %o the issues facing 4yanair threaten its lo-fares model?
1. Why did :E*; encounter serious economic difficulties in the late 1,,7s?
2. )onduct a 8W;T analysis of :E*; and identify the company/s main sources of advantage.
3. )ritically evaluate the :E*; turnaround strategy.
MARKETING MANAGEMENT
213Why is the grey market so attractive to business?
223!dentify the influences on the purchasing behavior of the over-ernhochschule &amburg. The material as
dran from publicly available sources. The case study' hoever' is completely fictitious.
213%escribe the consumer behavior differences among laundry products/ customers in 0ra(il. What
market segments exist?
2238hould $nilever bring out a ne brand or use one of its existing brands to target the north eastern
0ra(ilian market?
233&o should the brand be positioned in the marketplace and ithin the $nilever family of brands?
2?3What marketing mix should be employed to build the brand in the market?
@ 1 1. 2a3 %iscuss the factors affecting the consumer buying behavior in !ndian
context.
;r
2b3 Explain )4# ith suitable examples. Why is it important in modern day
business context? %iscuss.
@ 1 2.2a3 What are the key strategic issues faced by traditional Abricks-and mortarA
retailer such as Wal-#art' 0ig 0a(aar and 4eliance fresh hen
they go online to sell products? %iscuss in detail.
;r
2b3 Explain #arketing research process in detail ith suitable examples.
MARKETING MANAGEMENT
1. >rom a marketing perspective' hat has *uinness done to ensure its longevity?
2. &o ould you characteri(e the *uinness brand?
3. What could *uinness do to attract younger drinkers? "nd to retain its older loyal customer
base? )an both be done at the same time?
1. Why is the grey market so attractive to business?
2. !dentify the influences on the purchasing behavior of the over-
CASE STUDY ANSWER SHEETS
CASE STUDY ANSWERS
CASE STUDY SOLUTION PAPERS
• IIBMS MBA CASE STUDY ANSWER SHEETS
• IIBMS MBA CASE STUDY SOLUTIONS
• IIBMS EMBA CASE STUDY ANSWER SHEETS
• IIBMS EMBA CASE STUDY SOLUTIONS
• IIBMS DMS CASE STUDY ANSWER SHEETS
• IIBMS DMS CASE STUDY SOLUTIONS
• IIBMS MMS CASE STUDY ANSWER SHEETS
• IIBMS MIB CASE STUDY SOLUTIONS
• MBA IIBMS ANSWER SHEETS
• EMBA IIBMS CASE STUDY SOLUTIONS
http://www.mbacasestudyanswers.com/reg.phphttp://www.mbacasestudyanswers.com/papers.phphttp://www.mbacasestudyanswers.com/reg.phphttp://www.mbacasestudyanswers.com/papers.php
Managerial Economics
1. What are the factors responsible for this excess demand for electricity?
2. The demand supply gap is reformed by the government intervention. Explain this phenomenon
by a demand supply model.
3. What do you think ill happen to the price of electricity?
1. !dentify the most important factors of production in case of automobile industry. "lso attempt
to explain the relative significance of each of these factors.
2. What more information ould you like to obtain in order to dra a production function for
#aruti $dyog? Explain ith logic.
3. "utomobile industry is a good example of capital augmenting technical progress. %iscuss.
1. %o you think cement industry in !ndia presents a good explanation of oligopoly? Which
characteristics of oligopoly do you find in the above case?
2. &o has decontrolling of cement prices helped the groth of this industry?
3. %o you see possibilities of cartel or implicit collusion in the above case? &o?
1. Which factors' according to you' are prompting organi(ations to adopt a package instead of
traditional salary?
2. %o you think package compensation is more suitable in modern globalised business? )an you
dra some lessons from marginal productivity theory?
3. %o you think that the case supports the efficiency age theory or bargaining theory? *ive
arguments in support of your logic.
1. What are the ma+or factors contributing to inflation in !ndia in the recent past? &o have they
changed since 1,,1-,2?
2. What measures do you suggest should be taken up by government of !ndia to handle
inflationary pressure?
3. Evaluate the suggestion of revaluating !ndian rupee against dollars to control inflation.
MARKETING MANAGEMENT
1. %iscuss the role advertising plays in increasing brand aareness and brand loyalty among
consumers' especially for products that have very subtle differentiable attributes. !n the above
context' examine the impact "bsolut advertisements had on its target audience. %o you think the
advertisements fulfilled their purpose?
2. .The "bsolut advertising campaign is successful because it is contemporary./ &o did T0W"
maintain the .freshness/ of the "bsolut campaign? %iscuss ith respect to the brand/s association ith
different media1 art' fashion' technology and music.
3. Even though "bsolut ads have been depicted in different media' the central theme of the
campaign has remained unchanged 2the bottle and the to-ord slogan3 over the years. !n light of the
above statement' do you think that the campaign ill manage to hold say or lose in impact in the
near future? *ive reasons to support your arguments.
1. "nalyse Tesco/s )lubcards scheme in depth and comment on the various customer
segmentation models the company developed after studying the data gathered.
2. &o did Tesco use the information collected to modify its marketing strategies? What sort of
benefits as the company able to derive as a result of such modifications?
3. What measures did Tesco adopt to support the )4# initiatives on the operational and strategic
front? !s it enough for a company to implement loyalty card schemes 2and )4# tools in general3 in
isolation? Why?
1. &o has 5ret a #anger positioned its brand?
2. Explain ho the different elements of the services marketing mix support and contribute to the
positioning of 5ret a #anger.
1. Explain ho you ill methodically go about compiling the re6uested information covered in
the seven 6uestions for management. !nclude in your explanation an estimate of the expense involved
in obtaining the information.
2. %evelop a 17-6uestion 6uestionnaire for the purpose of making a survey
1. What have been the key success factors for %isney?
2. Where is %isney vulnerable? What should it atch out for?
3. What recommendations ould you make to their senior marketing executives going forard?
What should it be sure to do ith its marketing?
MARKETING MANAGEMENT
1. %iscuss the micro and macro forces that are affecting the music industry.
2. 0ased on this analysis' hat strategic options ould you recommend for both music publishers
and music retailers in the current marketing environment?
3. %iscuss the advantages and disadvantages associated ith online distribution from a music
label/s perspective.
1. Explain ho you ill methodically go about compiling the re6uested information covered in
the seven 6uestions for management. !nclude in your explanation an estimate of the expense
involved in obtaining the information.
2. %evelop a 17-6uestion 6uestionnaire for the purpose of making a survey.
1. %escribe the consumer behavior differences among laundry products/ customers in 0ra(il.
What market segments exists?
2. 8hould $nilever bring out a ne brand or use one of its existing brands to target the north-
eastern 0ra(ilian market?
3. &o should the brand be positioned in the marketplace and ithin the $nilever family of #
brands?
1. &o does 4yanair/s pricing strategy account for its successful performance to date? Would you
suggest any changes to 4yanair/ pricing approach? Why9hy not?
2. !s the .no-fares/ strategy a useful approach for 4yanair in the short term? !n the long term?
3. %o the issues facing 4yanair threaten its lo-fares model?
1. Why did :E*; encounter serious economic difficulties in the late 1,,7s?
2. )onduct a 8W;T analysis of :E*; and identify the company/s main sources of advantage.
3. )ritically evaluate the :E*; turnaround strategy.
MARKETING MANAGEMENT
213Why is the grey market so attractive to business?
223!dentify the influences on the purchasing behavior of the over-ernhochschule &amburg. The material as
dran from publicly available sources. The case study' hoever' is completely fictitious.
213%escribe the consumer behavior differences among laundry products/ customers in 0ra(il. What
market segments exist?
2238hould $nilever bring out a ne brand or use one of its existing brands to target the north eastern
0ra(ilian market?
233&o should the brand be positioned in the marketplace and ithin the $nilever family of brands?
2?3What marketing mix should be employed to build the brand in the market?
@ 1 1. 2a3 %iscuss the factors affecting the consumer buying behavior in !ndian
context.
;r
2b3 Explain )4# ith suitable examples. Why is it important in modern day
business context? %iscuss.
@ 1 2.2a3 What are the key strategic issues faced by traditional Abricks-and mortarA
retailer such as Wal-#art' 0ig 0a(aar and 4eliance fresh hen
they go online to sell products? %iscuss in detail.
;r
2b3 Explain #arketing research process in detail ith suitable examples.
MARKETING MANAGEMENT
1. >rom a marketing perspective' hat has *uinness done to ensure its longevity?
2. &o ould you characteri(e the *uinness brand?
3. What could *uinness do to attract younger drinkers? "nd to retain its older loyal customer
base? )an both be done at the same time?
1. Why is the grey market so attractive to business?
2. !dentify the influences on the purchasing behavior of the over-