Description
This is a presentation describing on the Maslow's Hierarchy of Needs with the help of examples.
The Content Theories of Work Motivation
Maslow's Hierarchy of Needs
Abraham Maslow's Hierarchy of Needs motivational model
• Abraham Maslow developed the Hierarchy of Needs model in 1940-50's USA. • Maslow's Hierarchy of Needs remains valid today for understanding human motivation and for management training. • His key book, ‘Motivation and Personality’, was first published in 1954 (second edition 1970). • He was born in New York in 1908 and died in 1970, although various publications appear in Maslow's name in later years. • His Ph D in Psychology in 1934, at the University of Wisconsin formed the basis of his motivational research, initially studying rhesus monkeys. • Maslow later moved to New York's Brooklyn College.
• Maslow's original five-stage ‘Hierarchy of Needs’ model is attributable to Maslow; later versions are not.
• Maslow's ‘Hierarchy of Needs’ was later variously developed by other people, (seemingly first in the 1970's and then later in the 1990's).
Maslow’s Hierarchy of Needs • Physiological Needs – hunger, thirst, sleep etc. Safety Needs – emotional and physical safety, security. Social (Love) Needs – affection and affiliation needs, ‘belongingness’. Esteem Needs – need for power, achievement and status. Needs for Self-actualization - culmination of all the lower, intermediate and higher needs of humans.
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Maslow’s Hierarchy of Needs (Original five - stage model)
5. SELF-ACTUALISATION Personal growth and fulfilment
4. ESTEEM NEEDS Achievement, status, responsibility, reputation 3. BELONGINGNESS AND LOVE NEEDS Family, affection, relationships, work group, 2. SAFETY NEEDS Protection, security, order, law, limits, stability, etc 1. BIOLOGICAL AND PHYSIOLOGICAL NEEDS Basic life needs - air, food, drink, shelter, warmth, sex, sleep, etc.
Hierarchy of Work Motivation includes:
• • Basic Needs – Pay. Security Needs – Seniority plans, union, health insurance, employee assistance plans, severance pay, pension. Social Needs – Formal or informal work group or teams. Esteem Needs – Titles, status symbol, promotions, banquets. Self-Actualization – Personal growth, realization of potential.
• • •
Maslow's hierarchy of needs
• Each of us is motivated by needs. Our most basic needs are inborn, having evolved over tens of thousands of years. Abraham Maslow's Hierarchy of Needs helps to explain how these needs motivate us all. • Maslow's Hierarchy of Needs states that we must satisfy each need in turn, starting with the first, which deals with the most obvious needs for survival itself. • Only when the lower order needs of physical and emotional well-being are satisfied are we concerned with the higher order needs of influence and personal development.
• Conversely, if the things that satisfy our lower order needs are swept away, we are no longer concerned about the maintenance of our higher order needs. • Maslow's original Hierarchy of Needs model was developed between 1943-1954, and first widely published in Motivation and Personality in 1954. At this time the Hierarchy of Needs model comprised five needs. This original version remains for most people the definitive Hierarchy of Needs.
What hierarchy of needs model is most valid?
• Abraham Maslow created the original five level Hierarchy of Needs model, and for many, this remains entirely adequate for its purpose. • Arguably, the original five-level model includes the later additional sixth, seventh and eighth ('Cognitive', 'Aesthetic', and 'Transcendence') levels within the original 'Self-Actualization' level 5, since each one of the 'new' motivators concerns an area of self-development and self-fulfilment that is rooted in self-actualization 'growth', and is distinctly different to any of the previous 1 - 4 level 'deficiency' motivators.
For many people, self-actualizing commonly involves each and every one of the newly added drivers. As such, the original five-level Hierarchy of Needs model remains a definitive classical representation of human motivation; and the later adaptations perhaps serve best to illustrate aspects of self-actualization.
• Maslow said that needs must be satisfied in the given order. Aims and drive always shift to next higher order needs. Levels 1 to 4 are deficiency motivators; level 5, and by implication 6 to 8, are growth motivators and relatively rarely found. The thwarting of needs is usually a cause of stress, and is particularly so at level 4. Examples in use: • You can't motivate someone to achieve their sales target (level 4) when they're having problems with their marriage (level 3). • You can't expect someone to work as a team member (level 3) when they're having their house re-possessed (level 2).
doc_815803227.pptx
This is a presentation describing on the Maslow's Hierarchy of Needs with the help of examples.
The Content Theories of Work Motivation
Maslow's Hierarchy of Needs
Abraham Maslow's Hierarchy of Needs motivational model
• Abraham Maslow developed the Hierarchy of Needs model in 1940-50's USA. • Maslow's Hierarchy of Needs remains valid today for understanding human motivation and for management training. • His key book, ‘Motivation and Personality’, was first published in 1954 (second edition 1970). • He was born in New York in 1908 and died in 1970, although various publications appear in Maslow's name in later years. • His Ph D in Psychology in 1934, at the University of Wisconsin formed the basis of his motivational research, initially studying rhesus monkeys. • Maslow later moved to New York's Brooklyn College.
• Maslow's original five-stage ‘Hierarchy of Needs’ model is attributable to Maslow; later versions are not.
• Maslow's ‘Hierarchy of Needs’ was later variously developed by other people, (seemingly first in the 1970's and then later in the 1990's).
Maslow’s Hierarchy of Needs • Physiological Needs – hunger, thirst, sleep etc. Safety Needs – emotional and physical safety, security. Social (Love) Needs – affection and affiliation needs, ‘belongingness’. Esteem Needs – need for power, achievement and status. Needs for Self-actualization - culmination of all the lower, intermediate and higher needs of humans.
•
• •
•
Maslow’s Hierarchy of Needs (Original five - stage model)
5. SELF-ACTUALISATION Personal growth and fulfilment
4. ESTEEM NEEDS Achievement, status, responsibility, reputation 3. BELONGINGNESS AND LOVE NEEDS Family, affection, relationships, work group, 2. SAFETY NEEDS Protection, security, order, law, limits, stability, etc 1. BIOLOGICAL AND PHYSIOLOGICAL NEEDS Basic life needs - air, food, drink, shelter, warmth, sex, sleep, etc.
Hierarchy of Work Motivation includes:
• • Basic Needs – Pay. Security Needs – Seniority plans, union, health insurance, employee assistance plans, severance pay, pension. Social Needs – Formal or informal work group or teams. Esteem Needs – Titles, status symbol, promotions, banquets. Self-Actualization – Personal growth, realization of potential.
• • •
Maslow's hierarchy of needs
• Each of us is motivated by needs. Our most basic needs are inborn, having evolved over tens of thousands of years. Abraham Maslow's Hierarchy of Needs helps to explain how these needs motivate us all. • Maslow's Hierarchy of Needs states that we must satisfy each need in turn, starting with the first, which deals with the most obvious needs for survival itself. • Only when the lower order needs of physical and emotional well-being are satisfied are we concerned with the higher order needs of influence and personal development.
• Conversely, if the things that satisfy our lower order needs are swept away, we are no longer concerned about the maintenance of our higher order needs. • Maslow's original Hierarchy of Needs model was developed between 1943-1954, and first widely published in Motivation and Personality in 1954. At this time the Hierarchy of Needs model comprised five needs. This original version remains for most people the definitive Hierarchy of Needs.
What hierarchy of needs model is most valid?
• Abraham Maslow created the original five level Hierarchy of Needs model, and for many, this remains entirely adequate for its purpose. • Arguably, the original five-level model includes the later additional sixth, seventh and eighth ('Cognitive', 'Aesthetic', and 'Transcendence') levels within the original 'Self-Actualization' level 5, since each one of the 'new' motivators concerns an area of self-development and self-fulfilment that is rooted in self-actualization 'growth', and is distinctly different to any of the previous 1 - 4 level 'deficiency' motivators.
For many people, self-actualizing commonly involves each and every one of the newly added drivers. As such, the original five-level Hierarchy of Needs model remains a definitive classical representation of human motivation; and the later adaptations perhaps serve best to illustrate aspects of self-actualization.
• Maslow said that needs must be satisfied in the given order. Aims and drive always shift to next higher order needs. Levels 1 to 4 are deficiency motivators; level 5, and by implication 6 to 8, are growth motivators and relatively rarely found. The thwarting of needs is usually a cause of stress, and is particularly so at level 4. Examples in use: • You can't motivate someone to achieve their sales target (level 4) when they're having problems with their marriage (level 3). • You can't expect someone to work as a team member (level 3) when they're having their house re-possessed (level 2).
doc_815803227.pptx