Description
Maruti Suzuki is one of the leading automobile manufacturers of India, and is the leader in
the car segment both in terms of volume of vehicle sold and revenue earned. It was
established in February, 1981 as Maruti Udyog Ltd. (MUL), but actual production started in
1983 with the Maruti 800 (based on the Suzuki Alto kei car of Japan), which was the only
modern car available in India at that time. Previously, the Government of India held a
18.28% stake in the company, and 54.2% was held by Suzuki of Japan. However, in June
2003, the Government of India held an initial public offering of 25%. By May 10, 2007 sold
off its complete share to Indian financial institutions.
1
S.NO. Contents Page No.
1. Introduction 1
2. Company Performance at a Glance 3
3. Vision and Core Values SWOT of Maruti Suu!i "
#. Some Important Milestones $
". Current situation % Microen&ironment '
(.
Current Mar!etin) Practice
*
$.
+ ,rief o&er&ie- of competition and Mar!et
11
'. C.M Process for Cars in price ran)e of 1/01# lac!s 13
*. Mar!et Se)mentation 1(
1/. T1e Product 1$
11. Pricin) 1'
12. Place 21
13. M23 financial sta,ility 22
1#. Communication strate)y 23
1". Contin)ency Plan 2#
1(. 451i,it 1 2(
1$. 451i,it 2 3/
1'. 451i,it 3 3(
1*. 451i,it # 3$
1. I NTRODUCTION
Maruti Suzuki India Ltd. – Compan Pro!i"e
Maruti Suu!i is one of t1e leadin) automo,ile manufacturers of India6 and is t1e leader in
t1e car se)ment ,ot1 in terms of &olume of &e1icle sold and re&enue earned. It -as
esta,lis1ed in 7e,ruary6 1*'1 as Maruti 2dyo) 3td. 8M2396 ,ut actual production started in
1*'3 -it1 t1e Maruti '// 8,ased on t1e Suu!i +lto !ei car of :apan96 -1ic1 -as t1e only
modern car a&aila,le in India at t1at time. Pre&iously6 t1e Go&ernment of India 1eld a
1'.2'; sta!e in t1e company6 and "#.2; -as 1eld ,y Suu!i of :apan. o-6 t1e company annually
e5ports more t1an "/6/// cars and 1as an e5tremely lar)e domestic mar!et in India sellin)
o&er $3/6/// cars annually. T1e Maruti '// remained t1e lar)est sellin) compact car of India
till 2//# since its launc1 in 1*'3. More t1an a million units of t1is car 1a&e ,een sold
-orld-ide so far. Currently6 Maruti Suu!i +lto tops t1e sales c1arts and Maruti Suu!i
S-ift is t1e lar)est sellin) in +2 se)ment. More t1an 1alf t1e cars sold in India are Maruti
Suu!i cars. Maruti Suu!is are sold in India and se&eral ot1er countries6 dependin) upon
e5port orders. Models similar to Maruti Suu!is 8,ut not manufactured ,y Maruti 2dyo)9 are
sold ,y Suu!i Motor Corporation and manufactured in Pa!istan and ot1er Sout1
+sian countries. .urin) 2//$0/'6 Maruti Suu!i sold $(#6'#2 cars6 of -1ic1 "36/2# -ere
1
Maruti Udyog Ltd. (old logo)
Maruti Suzuki India Ltd. (current logo)
e5ported. In all6 o&er si5 million Maruti Suu!i cars are on Indian roads since t1e first car
-as rolled out on 1# .ecem,er 1*'3.
Maruti Suu!i 1as t-o state0of0t1e0art manufacturin) facilities in India. T1e first facility is at
Gur)aon spread o&er 3// acres and t1e ot1er facility is at Manesar6 spread o&er (// acres in
>ort1 India. T1e Gur)aon facility Maruti Suu!i?s facility in Gur)oan 1ouses t1ree fully
inte)rated plants. W1ile t1e t1ree plants 1a&e a total installed capacity of 3"/6/// cars per
year6 se&eral producti&ity impro&ements or s1op floor @aiens o&er t1e years 1a&e ena,led
t1e company to manufacture nearly $//6/// carsA annum at t1e Gur)aon facilities.
T1e entire facility is eBuipped -it1 more t1an 1"/ ro,ots6 out of -1ic1 $1 1a&e ,een
de&eloped in01ouse. More t1an "/ per cent of our s1op floor employees 1a&e ,een trained in
:apan.
#urgaon !a$i"it a"so %ouses &'( )ngine p"ant.
T1e C@? family en)ine plant 1as an installed annual capacity of 2#/6/// en)ines and
-as commissioned in 2//'. Spread o&er an area of 2/63// m26 t1e C@? family en)ine facility
is part of t1e Ds *6/// crore in&estment plan dra-n ,y Maruti Suu!i and Suu!i Motor
Corporation. T1e ne5t )eneration C@?en)ine li!e all Maruti Suu!i earlier tec1nolo)ies is
1i)1ly fuel efficient6 -1ile offerin) t1e ,est in refinement and performance. It -ill ta!e t1e
en)ine tec1nolo)y to t1e ne5t le&el in India. +0Star is t1e first car to ,e po-ered ,y C@?
family en)ine. T1e fort1comin) models -ill ,e po-ered ,y ot1er C@? family en)ines.
+t present t1e plant rolls out World Strate)ic Models S-ift 6 +0star E SF# and .Gire. T1e
plant 1as se&eral in0,uilt systems and mec1anisms. T1ere is a 1i)1 de)ree of automation and
ro,otic control in t1e press s1op6 -eld s1op and paint s1op to carry on manufacturin) -or!
-it1 acute precision and 1i)1 Buality.
2
T1is facility 1as an initial capacity to manufacture 1//6/// diesel en)ines a year. T1is -ill ,e
scaled up to 3//6/// en)inesAannum ,y 2/1/.
2. Compan Per!orman$e at a #"an$e
HSourceI 1ttpIAA---.marutisuu!i.comAcompany0at0a0)lance.asp5J
3
HSourceI 1ttpIAA---.marutisuu!i.comAcompany0at0a0)lance.asp5J
1
HSourceI 1ttpIAA---.marutisuu!i.comAcompany0at0a0)lance.asp5J
3. *ision and Core *a"ues S+OT o! Maruti Suzuki
*ision
T1e leader in t1e Indian automo,ile industry6 creatin) customer deli)1t and s1are1oldersK
-ealt1L a pride for India.
Core ,a"ues
• Customer O,session
• 7ast6 7le5i,le and 7ast Mo&er
• Inno&ation and Creati&ity
• >et-or!in) and partners1ip
• Openness and 3earnin)
S+OT -na"sis o! MUL
Strengt%.
1
• 45cellent ima)e of M23 in compact car se)ment.
• 7e-er Pro,lem -it1 t1e product compared to ot1er ,rands.
• ('1 State of +rt s1o-rooms across India.
• 2$($ Buality ser&ice station.
• 45port facility at Mundra Port.
• 45pertise in small car tec1nolo)y.
• 45tensi&e product portfolio.
• Muality products.
• 45tensi&e sales and ser&ice net-or! =rand stren)t1I
• Inte)rated manufacturin) facility.
• Maruti 7inanceI
• Maruti InsuranceI
+eakness.
• Commodit Pri$e RiskI T1is ris! relates to 1i)1er costs due to c1an)es in prices of input
suc1 as 7erro0alloys and non 7erro0alloys6 plastic and ru,,er -1ic1 )o into production of
s-ift.
• )/port Rate RiskI Dis! due to fluctuations in forei)n e5c1an)e rates of components6 ra-
materials and &e1icles.
Opportunities
• Increased spendin) ,y t1e consumers.
• Increased demand for compact cars in India as -ell as a,road.
T%reats
• T1reat from competitors li!e Toyota6 A+
Manual
Manual
Manual
Manual
Ds.
2621623'
Ds.
26//6/3/
Ds.
261*6"''
Ds.
26/"62$#
Ds.
16'"6$1(
Maruti
4stilo
Maruti
4stilo
VFi +=S
Maruti
4stilo
VFi
Maruti
4stilo
3Fi
Maruti
4stilo 3F
mXrpm9 32$X2(// 32$X2(// 32$X2(//
Transmission Type Manual Manual +utomatic
Gears " " (
Minimum Turnin) Dadius 8meter9 ".# ".# ".#
Tyres 2/" A (/ D 1( 2/" A (/ D 1( 2/" A (/ D 1(
Toota Coro""a -"tis
Toota Coro""a -"tis 1.B D Toota Coro""a -"tis 1.B# Toota Coro""a -"tis 1.B# L Toota Coro""a -"tis 1.B* L
Price 8450S1o-room Mum,ai9 Rs. 1746>4E87 Rs. 114B74A>8 Rs. 1>41647B7
3eatures
+ir Conditioner
Po-er Windo-s
Po-er Steerin)
8
+nti03oc! =ra!in) System
+ir0=a)s 8.ri&er W Passen)er9
W
W
W
3eat1er Seats
C. Player
Spe$s Toota Coro""a -"tis 1.B D Toota Coro""a -"tis 1.B# Toota Coro""a -"tis 1.B# L
O&erall 3en)t1 8mm9 #"#/ #"#/ #"#/
O&erall Widt1 8mm9 1$(/ 1$(/ 1$(/
O&erall o of .oors # # #
.isplacement 8cc9 1$*# 1$*# 1$*#
Po-er 8PSXrpm9 132X(/// 132X(/// 132X(///
TorBue 8 >mXrpm9 1$/X#2// 1$/X#2// 1$/X#2//
Transmission Type Manual Manual Manual
Gears " " "
Minimum Turnin) Dadius 8meter9 ".3 ".3 ".3
Tyres
1*"A(" D1" Tu,eless
Dadials 1*"A(" D1" Tu,eless Dadials
1*"A(" D1" Tu,eless
Dadials
?OND- CI*IC
?onda Ci,i$ 1.BS MT ?onda Ci,i$ 1.B* -T ?onda Ci,i$ 1.B* MT
Rs. 164:E4777 Rs. 1:41A4777 Rs. 1>4:14:77
3eatures
+ir Conditioner
Po-er Windo-s
Po-er Steerin)
+nti03oc! =ra!in) System
+ir0=a)s 8.ri&er W Passen)er9 W W W
3eat1er Seats
C. Player
Spe$s ?onda Ci,i$ 1.BS MT ?onda Ci,i$ 1.B* -T ?onda Ci,i$ 1.B* MT
O&erall 3en)t1 8mm9 #"#" #"#" #"#"
O&erall Widt1 8mm9 1$"/ 1$"/ 1$"/
O&erall o of .oors # # #
.isplacement 8cc9 1$** 1$** 1$**
Po-er 8PSXrpm9 132X(3// 132X(3// 132X(3//
TorBue 8 >mXrpm9 1$2X#3// 1$2X#3// 1$2X#3//
Transmission Type Manual +utomatic Manual
Gears " " "
Minimum Turnin) Dadius 8meter9 ".# ".# ".#
Tyres 1*"A(" D1" 8tu,eless9 1*"A(" D1" 8tu,eless9 1*"A(" D1" 8tu,eless
S'OD- Laura
Skoda Laura 677A 1.B TSI
-m0iente
Skoda Laura 677A 1.A TDI -T
-m0iente
Price Rs. 1>4>B4887 Rs. 1:4@@47@8
3eatures
+ir Conditioner
Po-er Windo-s
Po-er Steerin)
+nti03oc! =ra!in) System
+ir0=a)s 8.ri&er W Passen)er9 W W
3eat1er Seats
C. Player
10
Spe$s
Skoda Laura 677A 1.B TSI
-m0iente
Skoda Laura 677A 1.A TDI -T
-m0iente
O&erall 3en)t1 8mm9 #"(* #"(*
O&erall Widt1 8mm9 1$(* 1$(*
O&erall 4614E@>
3eatures
+ir Conditioner
Po-er Windo-s
Po-er Steerin)
+nti03oc! =ra!in) System
+ir0=a)s 8.ri&er W Passen)er9
W
W W
3eat1er Seats
C. Player
Spe$s
Skoda O$ta,ia -m0iente 1.B
Tur0o
Skoda O$ta,ia -m0iente 1.A TDi
Skoda O$ta,ia )"egan$e
P"us 1.A TDI
O&erall 3en)t1 8mm9 #"/$ #"/$ #"/$
O&erall Widt1 8mm9 1$31 1$31 1$31
O&erall mXrpm9 21/X1$"/ 21/X1*// 21/X1*//
Transmission Type Manual Manual Manual
Gears " " "
Minimum Turnin) Dadius 8meter9 ".# ".# ".#
Tyres 1*"A(" D 1" 1*"A(" D 1" 1*"A(" D 1"
*o"ks5agen
*o"ks5agen Detta 1.@ Trend"ine
*o"ks5agen Detta TDI 1.A
Com!ort"ine
*o"ks5agen Detta TDI 1.A
Trend"ine
Price 8450S1o-room Mum,ai9 Rs. 1>41A467A Rs. 1@4A:47:6 Rs. 1:4:848>:
3eatures
+ir Conditioner
Po-er Windo-s
Po-er Steerin)
+nti03oc! =ra!in) System
+ir0=a)s 8.ri&er W Passen)er9 W W W
3eat1er Seats 0
C. Player
Spe$s *o"ks5agen Detta 1.@ Trend"ine
*o"ks5agen Detta TDI 1.A
Com!ort"ine
*o"ks5agen Detta TDI 1.A
Trend"ine
O&erall 3en)t1 8mm9 #""# #""# #""#
O&erall Widt1 8mm9 1$'1 1$'1 1$'1
O&erall mXrpm9 1#'X3'// 2"/X1*// 2"/X1*//
Transmission Type Manual +utomatic Manual
Gears "
Minimum Turnin) Dadius 8meter9 ".# ".# ".#
Tyres 2/"A"" D1( 2/"A"" D1( 2/"A"" D1(
13
)/%i0it >
4ducation
Occupation SSCAone =1 +2 +2 +1
4mployeesI101/ =1 +2 +1 +1
4mployeesI1/Q +2 +1 +1 +1
Self 4mployed
Professional
=2 =1 +2 +1
ClericalASalesman =2 =1 =1
Super&isory 3e&el =2 =1 +2
OfficersA45ecuti&e =2 =1 +2 +2
:unior
officersA45ecuti&e0
Middle Seniors
=1 +2 +1 +1
14
)/%i0it :
Performance Deasons
*tenghts +eekness
Marketing
1 Deputation yes M23 ,ein) t1e mar!et leader in India 1as ,uild a stron) reputation o&er t1e years -it1 Buality product and ser&ices.
2 Mar!et S1are Ves Currently Maruti 1as ero mar!et s1are in . se)ment for cars. =ut o&erall its mar!et s1are in India is a,o&e "/;
3 Customer Satisfaction yes It 1as ,een rated first in customer satisfaction amon) all car ma!ers in India from 1*** to 2//* ,y : . Po-er +sia Pacific
" Product Muality Yes ISO *//1I2/// Certified6 International Muality Standards follo-ed ,y Suu!i
( Ser&ice Muality yes Most e5tensi&e ser&ice net-or!6 present in 1/3( cities across India.
$ Pricin) 4ffecti&eness Yes Mar!0up pricinin) 8Suits -it1 o&erall company starate)y of ,ein) a mar!et leader9
' .istri,ution 4ffecti&eness Yes 45tensi&e sales net-or! 83/$ State of +rt s1o-rooms across 1'* cities in India9
1/ Sales force effecti&eness Yes
Maruti Suzuki is one of the leading automobile manufacturers of India, and is the leader in
the car segment both in terms of volume of vehicle sold and revenue earned. It was
established in February, 1981 as Maruti Udyog Ltd. (MUL), but actual production started in
1983 with the Maruti 800 (based on the Suzuki Alto kei car of Japan), which was the only
modern car available in India at that time. Previously, the Government of India held a
18.28% stake in the company, and 54.2% was held by Suzuki of Japan. However, in June
2003, the Government of India held an initial public offering of 25%. By May 10, 2007 sold
off its complete share to Indian financial institutions.
1
S.NO. Contents Page No.
1. Introduction 1
2. Company Performance at a Glance 3
3. Vision and Core Values SWOT of Maruti Suu!i "
#. Some Important Milestones $
". Current situation % Microen&ironment '
(.
Current Mar!etin) Practice
*
$.
+ ,rief o&er&ie- of competition and Mar!et
11
'. C.M Process for Cars in price ran)e of 1/01# lac!s 13
*. Mar!et Se)mentation 1(
1/. T1e Product 1$
11. Pricin) 1'
12. Place 21
13. M23 financial sta,ility 22
1#. Communication strate)y 23
1". Contin)ency Plan 2#
1(. 451i,it 1 2(
1$. 451i,it 2 3/
1'. 451i,it 3 3(
1*. 451i,it # 3$
1. I NTRODUCTION
Maruti Suzuki India Ltd. – Compan Pro!i"e
Maruti Suu!i is one of t1e leadin) automo,ile manufacturers of India6 and is t1e leader in
t1e car se)ment ,ot1 in terms of &olume of &e1icle sold and re&enue earned. It -as
esta,lis1ed in 7e,ruary6 1*'1 as Maruti 2dyo) 3td. 8M2396 ,ut actual production started in
1*'3 -it1 t1e Maruti '// 8,ased on t1e Suu!i +lto !ei car of :apan96 -1ic1 -as t1e only
modern car a&aila,le in India at t1at time. Pre&iously6 t1e Go&ernment of India 1eld a
1'.2'; sta!e in t1e company6 and "#.2; -as 1eld ,y Suu!i of :apan. o-6 t1e company annually
e5ports more t1an "/6/// cars and 1as an e5tremely lar)e domestic mar!et in India sellin)
o&er $3/6/// cars annually. T1e Maruti '// remained t1e lar)est sellin) compact car of India
till 2//# since its launc1 in 1*'3. More t1an a million units of t1is car 1a&e ,een sold
-orld-ide so far. Currently6 Maruti Suu!i +lto tops t1e sales c1arts and Maruti Suu!i
S-ift is t1e lar)est sellin) in +2 se)ment. More t1an 1alf t1e cars sold in India are Maruti
Suu!i cars. Maruti Suu!is are sold in India and se&eral ot1er countries6 dependin) upon
e5port orders. Models similar to Maruti Suu!is 8,ut not manufactured ,y Maruti 2dyo)9 are
sold ,y Suu!i Motor Corporation and manufactured in Pa!istan and ot1er Sout1
+sian countries. .urin) 2//$0/'6 Maruti Suu!i sold $(#6'#2 cars6 of -1ic1 "36/2# -ere
1
Maruti Udyog Ltd. (old logo)
Maruti Suzuki India Ltd. (current logo)
e5ported. In all6 o&er si5 million Maruti Suu!i cars are on Indian roads since t1e first car
-as rolled out on 1# .ecem,er 1*'3.
Maruti Suu!i 1as t-o state0of0t1e0art manufacturin) facilities in India. T1e first facility is at
Gur)aon spread o&er 3// acres and t1e ot1er facility is at Manesar6 spread o&er (// acres in
>ort1 India. T1e Gur)aon facility Maruti Suu!i?s facility in Gur)oan 1ouses t1ree fully
inte)rated plants. W1ile t1e t1ree plants 1a&e a total installed capacity of 3"/6/// cars per
year6 se&eral producti&ity impro&ements or s1op floor @aiens o&er t1e years 1a&e ena,led
t1e company to manufacture nearly $//6/// carsA annum at t1e Gur)aon facilities.
T1e entire facility is eBuipped -it1 more t1an 1"/ ro,ots6 out of -1ic1 $1 1a&e ,een
de&eloped in01ouse. More t1an "/ per cent of our s1op floor employees 1a&e ,een trained in
:apan.
#urgaon !a$i"it a"so %ouses &'( )ngine p"ant.
T1e C@? family en)ine plant 1as an installed annual capacity of 2#/6/// en)ines and
-as commissioned in 2//'. Spread o&er an area of 2/63// m26 t1e C@? family en)ine facility
is part of t1e Ds *6/// crore in&estment plan dra-n ,y Maruti Suu!i and Suu!i Motor
Corporation. T1e ne5t )eneration C@?en)ine li!e all Maruti Suu!i earlier tec1nolo)ies is
1i)1ly fuel efficient6 -1ile offerin) t1e ,est in refinement and performance. It -ill ta!e t1e
en)ine tec1nolo)y to t1e ne5t le&el in India. +0Star is t1e first car to ,e po-ered ,y C@?
family en)ine. T1e fort1comin) models -ill ,e po-ered ,y ot1er C@? family en)ines.
+t present t1e plant rolls out World Strate)ic Models S-ift 6 +0star E SF# and .Gire. T1e
plant 1as se&eral in0,uilt systems and mec1anisms. T1ere is a 1i)1 de)ree of automation and
ro,otic control in t1e press s1op6 -eld s1op and paint s1op to carry on manufacturin) -or!
-it1 acute precision and 1i)1 Buality.
2
T1is facility 1as an initial capacity to manufacture 1//6/// diesel en)ines a year. T1is -ill ,e
scaled up to 3//6/// en)inesAannum ,y 2/1/.
2. Compan Per!orman$e at a #"an$e
HSourceI 1ttpIAA---.marutisuu!i.comAcompany0at0a0)lance.asp5J
3
HSourceI 1ttpIAA---.marutisuu!i.comAcompany0at0a0)lance.asp5J
1
HSourceI 1ttpIAA---.marutisuu!i.comAcompany0at0a0)lance.asp5J
3. *ision and Core *a"ues S+OT o! Maruti Suzuki
*ision
T1e leader in t1e Indian automo,ile industry6 creatin) customer deli)1t and s1are1oldersK
-ealt1L a pride for India.
Core ,a"ues
• Customer O,session
• 7ast6 7le5i,le and 7ast Mo&er
• Inno&ation and Creati&ity
• >et-or!in) and partners1ip
• Openness and 3earnin)
S+OT -na"sis o! MUL
Strengt%.
1
• 45cellent ima)e of M23 in compact car se)ment.
• 7e-er Pro,lem -it1 t1e product compared to ot1er ,rands.
• ('1 State of +rt s1o-rooms across India.
• 2$($ Buality ser&ice station.
• 45port facility at Mundra Port.
• 45pertise in small car tec1nolo)y.
• 45tensi&e product portfolio.
• Muality products.
• 45tensi&e sales and ser&ice net-or! =rand stren)t1I
• Inte)rated manufacturin) facility.
• Maruti 7inanceI
• Maruti InsuranceI
+eakness.
• Commodit Pri$e RiskI T1is ris! relates to 1i)1er costs due to c1an)es in prices of input
suc1 as 7erro0alloys and non 7erro0alloys6 plastic and ru,,er -1ic1 )o into production of
s-ift.
• )/port Rate RiskI Dis! due to fluctuations in forei)n e5c1an)e rates of components6 ra-
materials and &e1icles.
Opportunities
• Increased spendin) ,y t1e consumers.
• Increased demand for compact cars in India as -ell as a,road.
T%reats
• T1reat from competitors li!e Toyota6 A+
Manual
Manual
Manual
Manual
Ds.
2621623'
Ds.
26//6/3/
Ds.
261*6"''
Ds.
26/"62$#
Ds.
16'"6$1(
Maruti
4stilo
Maruti
4stilo
VFi +=S
Maruti
4stilo
VFi
Maruti
4stilo
3Fi
Maruti
4stilo 3F
mXrpm9 32$X2(// 32$X2(// 32$X2(//
Transmission Type Manual Manual +utomatic
Gears " " (
Minimum Turnin) Dadius 8meter9 ".# ".# ".#
Tyres 2/" A (/ D 1( 2/" A (/ D 1( 2/" A (/ D 1(
Toota Coro""a -"tis
Toota Coro""a -"tis 1.B D Toota Coro""a -"tis 1.B# Toota Coro""a -"tis 1.B# L Toota Coro""a -"tis 1.B* L
Price 8450S1o-room Mum,ai9 Rs. 1746>4E87 Rs. 114B74A>8 Rs. 1>41647B7
3eatures
+ir Conditioner
Po-er Windo-s
Po-er Steerin)
8
+nti03oc! =ra!in) System
+ir0=a)s 8.ri&er W Passen)er9
W
W
W
3eat1er Seats
C. Player
Spe$s Toota Coro""a -"tis 1.B D Toota Coro""a -"tis 1.B# Toota Coro""a -"tis 1.B# L
O&erall 3en)t1 8mm9 #"#/ #"#/ #"#/
O&erall Widt1 8mm9 1$(/ 1$(/ 1$(/
O&erall o of .oors # # #
.isplacement 8cc9 1$*# 1$*# 1$*#
Po-er 8PSXrpm9 132X(/// 132X(/// 132X(///
TorBue 8 >mXrpm9 1$/X#2// 1$/X#2// 1$/X#2//
Transmission Type Manual Manual Manual
Gears " " "
Minimum Turnin) Dadius 8meter9 ".3 ".3 ".3
Tyres
1*"A(" D1" Tu,eless
Dadials 1*"A(" D1" Tu,eless Dadials
1*"A(" D1" Tu,eless
Dadials
?OND- CI*IC
?onda Ci,i$ 1.BS MT ?onda Ci,i$ 1.B* -T ?onda Ci,i$ 1.B* MT
Rs. 164:E4777 Rs. 1:41A4777 Rs. 1>4:14:77
3eatures
+ir Conditioner
Po-er Windo-s
Po-er Steerin)
+nti03oc! =ra!in) System
+ir0=a)s 8.ri&er W Passen)er9 W W W
3eat1er Seats
C. Player
Spe$s ?onda Ci,i$ 1.BS MT ?onda Ci,i$ 1.B* -T ?onda Ci,i$ 1.B* MT
O&erall 3en)t1 8mm9 #"#" #"#" #"#"
O&erall Widt1 8mm9 1$"/ 1$"/ 1$"/
O&erall o of .oors # # #
.isplacement 8cc9 1$** 1$** 1$**
Po-er 8PSXrpm9 132X(3// 132X(3// 132X(3//
TorBue 8 >mXrpm9 1$2X#3// 1$2X#3// 1$2X#3//
Transmission Type Manual +utomatic Manual
Gears " " "
Minimum Turnin) Dadius 8meter9 ".# ".# ".#
Tyres 1*"A(" D1" 8tu,eless9 1*"A(" D1" 8tu,eless9 1*"A(" D1" 8tu,eless
S'OD- Laura
Skoda Laura 677A 1.B TSI
-m0iente
Skoda Laura 677A 1.A TDI -T
-m0iente
Price Rs. 1>4>B4887 Rs. 1:4@@47@8
3eatures
+ir Conditioner
Po-er Windo-s
Po-er Steerin)
+nti03oc! =ra!in) System
+ir0=a)s 8.ri&er W Passen)er9 W W
3eat1er Seats
C. Player
10
Spe$s
Skoda Laura 677A 1.B TSI
-m0iente
Skoda Laura 677A 1.A TDI -T
-m0iente
O&erall 3en)t1 8mm9 #"(* #"(*
O&erall Widt1 8mm9 1$(* 1$(*
O&erall 4614E@>
3eatures
+ir Conditioner
Po-er Windo-s
Po-er Steerin)
+nti03oc! =ra!in) System
+ir0=a)s 8.ri&er W Passen)er9
W
W W
3eat1er Seats
C. Player
Spe$s
Skoda O$ta,ia -m0iente 1.B
Tur0o
Skoda O$ta,ia -m0iente 1.A TDi
Skoda O$ta,ia )"egan$e
P"us 1.A TDI
O&erall 3en)t1 8mm9 #"/$ #"/$ #"/$
O&erall Widt1 8mm9 1$31 1$31 1$31
O&erall mXrpm9 21/X1$"/ 21/X1*// 21/X1*//
Transmission Type Manual Manual Manual
Gears " " "
Minimum Turnin) Dadius 8meter9 ".# ".# ".#
Tyres 1*"A(" D 1" 1*"A(" D 1" 1*"A(" D 1"
*o"ks5agen
*o"ks5agen Detta 1.@ Trend"ine
*o"ks5agen Detta TDI 1.A
Com!ort"ine
*o"ks5agen Detta TDI 1.A
Trend"ine
Price 8450S1o-room Mum,ai9 Rs. 1>41A467A Rs. 1@4A:47:6 Rs. 1:4:848>:
3eatures
+ir Conditioner
Po-er Windo-s
Po-er Steerin)
+nti03oc! =ra!in) System
+ir0=a)s 8.ri&er W Passen)er9 W W W
3eat1er Seats 0
C. Player
Spe$s *o"ks5agen Detta 1.@ Trend"ine
*o"ks5agen Detta TDI 1.A
Com!ort"ine
*o"ks5agen Detta TDI 1.A
Trend"ine
O&erall 3en)t1 8mm9 #""# #""# #""#
O&erall Widt1 8mm9 1$'1 1$'1 1$'1
O&erall mXrpm9 1#'X3'// 2"/X1*// 2"/X1*//
Transmission Type Manual +utomatic Manual
Gears "
Minimum Turnin) Dadius 8meter9 ".# ".# ".#
Tyres 2/"A"" D1( 2/"A"" D1( 2/"A"" D1(
13
)/%i0it >
4ducation
Occupation SSCAone =1 +2 +2 +1
4mployeesI101/ =1 +2 +1 +1
4mployeesI1/Q +2 +1 +1 +1
Self 4mployed
Professional
=2 =1 +2 +1
ClericalASalesman =2 =1 =1
Super&isory 3e&el =2 =1 +2
OfficersA45ecuti&e =2 =1 +2 +2
:unior
officersA45ecuti&e0
Middle Seniors
=1 +2 +1 +1
14
)/%i0it :
Performance Deasons
*tenghts +eekness
Marketing
1 Deputation yes M23 ,ein) t1e mar!et leader in India 1as ,uild a stron) reputation o&er t1e years -it1 Buality product and ser&ices.
2 Mar!et S1are Ves Currently Maruti 1as ero mar!et s1are in . se)ment for cars. =ut o&erall its mar!et s1are in India is a,o&e "/;
3 Customer Satisfaction yes It 1as ,een rated first in customer satisfaction amon) all car ma!ers in India from 1*** to 2//* ,y : . Po-er +sia Pacific
" Product Muality Yes ISO *//1I2/// Certified6 International Muality Standards follo-ed ,y Suu!i
( Ser&ice Muality yes Most e5tensi&e ser&ice net-or!6 present in 1/3( cities across India.
$ Pricin) 4ffecti&eness Yes Mar!0up pricinin) 8Suits -it1 o&erall company starate)y of ,ein) a mar!et leader9
' .istri,ution 4ffecti&eness Yes 45tensi&e sales net-or! 83/$ State of +rt s1o-rooms across 1'* cities in India9
1/ Sales force effecti&eness Yes