Success, in any marketing strategy, relies on the right exposure. Social media has made it possible for businesses to fine tune how they execute and deal with this exposure. Do you own an ecommerce website? Create an Instagram page for it and promote your products there. Do you want to be seen as an expert on your niche? Tweet about it.
But one platform that triumphs above all for its marketing potential is Facebook.
With over 2.01 billion monthly active users, the social media platform is too big for any corporate venture to ignore.
And In this post, marketers like yourself will learn how to make the most of it.
Adopt a Video First Strategy
Video is dominating social media. Its why videos on your Facebook newsfeed now automatically start playing as you scroll down. So, if you haven’t started using videos in your marketing efforts, it's time to start now.
To make the most of your video marketing efforts, pay attention to the type of videos you upload for your followers. For example, considering that the attention span of the internet user is pretty limited, make sure that you videos capture your audience’s attention during the first 4 seconds. You can also take advantage of Facebook’s 360 degree video feature to create videos that are more engaging.
Ad Retargeting
Lately, businesses are starting to realize that limiting their marketing efforts to a few Facebook pages doesn’t cut it anymore. Because let's face it, that is what everyone is doing. To gain more exposure, marketers are investing in ad retargeting strategies.
Retargeting is when you advertise to people who have already visited your website. Its an incredibly powerful promotional strategy that allows marketers to send ads that are specifically customized for these audiences. And all you have to do is install Facebook Pixel on your website for it.
Time your posts
If you post when your fans are generally not online, they won’t get to see your work. To ensure that your posts are seen, find out when your fans are usually online and update your page then. For example, if your audience lives on the other side of the globe, post after midnight when it is daytime there.
Use Images to Engage
Followers skim through online content. To make them stop on your posts while they scroll through their newsfeeds, use images in them. Make sure that they are high quality and relevant to your business.
Run Contests
Contests keep followers coming back for more. A contest also racks up shares and likes. Because who doesn’t like to win prizes? It's a great way to create a following. Not a lot of people might know about your brand and contest might just be what exposes your business to them.
When you think about it, this makes sense. People only share content when they feel the need to. Encouraging them to share their victories as they progress in a game for example, will expose your brand more. Lately, marketers are resorting to Facebook applications to run these contests.
Wrapping Up
Facebook can be an invaluable marketing tool for businesses that know how to use it. And like anything that is worth doing, it will take trial and error to do it right. The tips in this post will hopefully give you a headstart to improve your marketing efforts on the platform.