Description
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in every country except Cuba and North Korea.[1] It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944).
Product Profile on
INTRODUCTION
.Coca Cola is present in above 200 countries. .Daily more than 1 Billion Coca Cola products are used. .It engaged worldwide above 6,00,000 employees. .It is considered as the most expensive brand in the world.
.
.Coca Cola leads the segment of fruit juices and soft drinks.
HISTORY
•Coca
Cola was invented in May 1886 by Dr. John S. Pemberton.
•The
name Coca Cola was suggested by Frank Robbinson.
•In
1891, Atlanta Entrepreneur Asa G. Candlar had acquired complete ownership of the Coca Cola business, whose marketing tactics led Coke to its dominance of the world soft drink market throughout the 20th century.
SWOT ANALYSIS
•Advertising •Strong product line •Distribution network •Pricing strategy
STRENGTH:
WEAKNESS
THREATS
•Competitors •Govt. Policies
OPPORTUNITIES
•Large Market •Launch of other brands
MARKETING STRATEGY
Differentiation
Positioning
DSTP
Targeting
Segmentation
DIFFERENTIATION
SIGMENTATION &TARGETING
SOFT DRINK HARD DRINK
COCA COLA
SPRITE
MAZZA
CHILD
ADULATSEN
YOUTH
OLD
SERVICE
STUDENT
SPORTS
POSITIONING
The Coca-Cola Company is positioned for growth, guided by the mission to provide the branded beverage that refresh people around the world, anywhere, anytime, everyday.
FINANCIAL DATA
MARKET SHARE AS PER ORG MARKET SHARE AS PER IMRB
FACTORS AFFECTING SOFT DRINK MARKET
SEASONALITY
PRICE OF THE PRODUCT
FACTORS AFFECTING
COMPETITORS POLICY
DISPOSABLE INCOME
FUTURE PLAN
? ? ?
Leading the soft drink segment in India. Expanding its distribution networks. Increase in profit.
doc_554241118.pptx
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in every country except Cuba and North Korea.[1] It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944).
Product Profile on
INTRODUCTION
.Coca Cola is present in above 200 countries. .Daily more than 1 Billion Coca Cola products are used. .It engaged worldwide above 6,00,000 employees. .It is considered as the most expensive brand in the world.
.
.Coca Cola leads the segment of fruit juices and soft drinks.
HISTORY
•Coca
Cola was invented in May 1886 by Dr. John S. Pemberton.
•The
name Coca Cola was suggested by Frank Robbinson.
•In
1891, Atlanta Entrepreneur Asa G. Candlar had acquired complete ownership of the Coca Cola business, whose marketing tactics led Coke to its dominance of the world soft drink market throughout the 20th century.
SWOT ANALYSIS
•Advertising •Strong product line •Distribution network •Pricing strategy
STRENGTH:
WEAKNESS
THREATS
•Competitors •Govt. Policies
OPPORTUNITIES
•Large Market •Launch of other brands
MARKETING STRATEGY
Differentiation
Positioning
DSTP
Targeting
Segmentation
DIFFERENTIATION
SIGMENTATION &TARGETING
SOFT DRINK HARD DRINK
COCA COLA
SPRITE
MAZZA
CHILD
ADULATSEN
YOUTH
OLD
SERVICE
STUDENT
SPORTS
POSITIONING
The Coca-Cola Company is positioned for growth, guided by the mission to provide the branded beverage that refresh people around the world, anywhere, anytime, everyday.
FINANCIAL DATA
MARKET SHARE AS PER ORG MARKET SHARE AS PER IMRB
FACTORS AFFECTING SOFT DRINK MARKET
SEASONALITY
PRICE OF THE PRODUCT
FACTORS AFFECTING
COMPETITORS POLICY
DISPOSABLE INCOME
FUTURE PLAN
? ? ?
Leading the soft drink segment in India. Expanding its distribution networks. Increase in profit.
doc_554241118.pptx