Description
This is PPT file which includes my marketing work as well as marketing strategy of hospital.
ZEN HEALTH CARE SOLUTIONS MARKETING REPORTS & STRATEGY
Marketing Activity & ie!" #$rk
A%g%&t '()* t$ Oct$+er '()*
? ? ?
Me"ica! Marketing C$r,$rate Marketing Event&
Area& C$vere" at E-. Stati$n
? ? ? ? ? ? ?
P/%!a0+ri Si!!$" Kanna" La&%r Ganga,%r 1a!%2 C/ittega$n
? ? ?
3i"kin Pait/an Kar0a"
Area& C$vere" at E-. Stati$n
? ? ? ? ? ? ?
P/%!a0+ri Si!!$" Kanna" La&%r Ganga,%r 1a!%2 C/ittega$n
? ? ?
3i"kin Pait/an Kar0a"
Area& C$vere" at O%t Stati$n
? ? ? ? ? ? ?
Par+/ani Par!i A0+e2$gai 1a&0at Gangak/e" 4int%r Se!%
? ? ? ? ? ? ?
Man#at Mant/a Pat/ri 4a!na 3ee" C/ik/!i 3%!"/ana
5$ct$r6& Marketing
Total no. of General Practitioner met - 908 Total no. of Consultants met - 368 Total= 1276
?
Introduction of t e os!ital and t e de!artment "ise
facilities a#e $een discussed.
A7&
? ? ? ? ? ? ?
5$c6& ,ane! & t/eir ti0ing& C$&t c$0,ari&$n 7%erie& a+$%t N%c!ear 0e"icine 7%erie& a+$%t I8 center9 Pe"iatric "e,t & Ort/$. CUTS & C$nce&&i$n&. 7%erie& a+$%t CT Angi$. Re:. 5$c6& na0e $n ,atient6& re,$rt
ee"+ack&
?
Lack $: c$00%nicati$n :r$0 c$n&%!tant& t$ re:erra! "$ct$r& Late "i&c/arge ti0e P$$r n%r&ing care Hig/er +i!!ing rate
? ? ?
C$0,!e0ent&
? ? ? ? ?
A) In:ra&tr%ct%re in A%ranga+a" Hi;Tec/ aci!itie& 3e&t &%rge$n& Ti0e!y re,$rting <Ra"i$!$gy= C!ean!ine&&
C$r,$rate Marketing
1e Have targete" t/e +e!$# &ect$r& ti!! n$#>
? ? ?
In"%&trie& 3anking Sect$r E"%cati$na! Sect$r
In"%&trie&
? ?
8i&ite" ?( c$r,$rate in MI5C area. ') C$r,$rate& are in Pi,e!ine :$r Hea!t/ C/eck%,& & Tie;%,& @A C$r,$rate& c$%!" n$t +e cracke" :$r t/i& :inancia! year. 1e /ave !$&t t/e "ea!& #it/ Greave& C$tt$n :$r A(( ,e$,!e & 8arr$c :$r /ig/er B%$te&
?
?
3anking Sect$r
? ? ? ?
*( P$tentia! +ank& vi&ite" Tie ;%, #it/ SI53I :$r /ea!t/ c/eck%,& C;? 3ank& are in ,i,e!ine. Arrange" D5ia+etic9 Hy,ertenti$n & O+e&ityE ca0, in 3ank $: In"ia9 4a!na R$a" :$r t/eir c%&t$0er& an" &ta::.
E"%cati$na! Sect$r
? ? ?
'( C3SE & ICSE &c/$$!& vi&ite" A,,r$ac/e" :$r a#arene&& !ect%re& :$r &t%"ent& 1e!! 1$0en Hea!t/ Package :$r Teac/er&
Event&
? ? ? ? ?
CME $n CAP5 F Ne,/r$!$gy 5e,t. CME $n In&%!in S%00it F 5ia+et$!$gy 5e,t. CME :$r La&%r 5$ct$r& F Ne%r$!$gy 5e,t. M$nt/!y C!inica! Meet :$r P/y&ician& CME $n Recent A"vance& in Cancer Treat0ent +y 5r. A"vani F Onc$!$gy 5e,t.
%t%re P!an&
? ?
P!an& t$ c$ver 8ai2a,%r9 4a!ga$n9 1a&/i0 CME& t$ +e arrange in C/ik/!i9 3%!"/ana9 Par+/ani9 3ee"9 Kanna" an" Pait/an. Ca0,& in C$r,$rate& $c%& $n Hea!t/ C/eck;%, ,!an& ree c$n&%!tati$n ca0,& Pre,arati$n :$r GI 8i&i$n '()@9
? ? ? ?
an" t$ ,r$ve $%r &!$gan “Service to Humanity, Service to God”
Ra"i$!$gy
259 250 208 200 177
150 129 131 CT Scan M !
100 70 50 38
90 62
81
0 July August Sept Oct Nov
T$ta! N$. $: Ca&e&
Ang"og#ap$y%Ang"oplasty CA&' Su#ge#"es (ealt$ C$ec)*ups eg"st#at"on eg"st#at"on,'enes"s'ast#oscopy Colonoscopy &#oncoscopy . C/ S"g0o"1oscopy 2"t$ot#"psy 3"alys"s 623 10 221 10 7+08 23+ 296 +7 23 22 17 16 114198
T/ank Y$%.........G
doc_261949652.pdf
This is PPT file which includes my marketing work as well as marketing strategy of hospital.
ZEN HEALTH CARE SOLUTIONS MARKETING REPORTS & STRATEGY
Marketing Activity & ie!" #$rk
A%g%&t '()* t$ Oct$+er '()*
? ? ?
Me"ica! Marketing C$r,$rate Marketing Event&
Area& C$vere" at E-. Stati$n
? ? ? ? ? ? ?
P/%!a0+ri Si!!$" Kanna" La&%r Ganga,%r 1a!%2 C/ittega$n
? ? ?
3i"kin Pait/an Kar0a"
Area& C$vere" at E-. Stati$n
? ? ? ? ? ? ?
P/%!a0+ri Si!!$" Kanna" La&%r Ganga,%r 1a!%2 C/ittega$n
? ? ?
3i"kin Pait/an Kar0a"
Area& C$vere" at O%t Stati$n
? ? ? ? ? ? ?
Par+/ani Par!i A0+e2$gai 1a&0at Gangak/e" 4int%r Se!%
? ? ? ? ? ? ?
Man#at Mant/a Pat/ri 4a!na 3ee" C/ik/!i 3%!"/ana
5$ct$r6& Marketing
Total no. of General Practitioner met - 908 Total no. of Consultants met - 368 Total= 1276
?
Introduction of t e os!ital and t e de!artment "ise
facilities a#e $een discussed.
A7&
? ? ? ? ? ? ?
5$c6& ,ane! & t/eir ti0ing& C$&t c$0,ari&$n 7%erie& a+$%t N%c!ear 0e"icine 7%erie& a+$%t I8 center9 Pe"iatric "e,t & Ort/$. CUTS & C$nce&&i$n&. 7%erie& a+$%t CT Angi$. Re:. 5$c6& na0e $n ,atient6& re,$rt
ee"+ack&
?
Lack $: c$00%nicati$n :r$0 c$n&%!tant& t$ re:erra! "$ct$r& Late "i&c/arge ti0e P$$r n%r&ing care Hig/er +i!!ing rate
? ? ?
C$0,!e0ent&
? ? ? ? ?
A) In:ra&tr%ct%re in A%ranga+a" Hi;Tec/ aci!itie& 3e&t &%rge$n& Ti0e!y re,$rting <Ra"i$!$gy= C!ean!ine&&
C$r,$rate Marketing
1e Have targete" t/e +e!$# &ect$r& ti!! n$#>
? ? ?
In"%&trie& 3anking Sect$r E"%cati$na! Sect$r
In"%&trie&
? ?
8i&ite" ?( c$r,$rate in MI5C area. ') C$r,$rate& are in Pi,e!ine :$r Hea!t/ C/eck%,& & Tie;%,& @A C$r,$rate& c$%!" n$t +e cracke" :$r t/i& :inancia! year. 1e /ave !$&t t/e "ea!& #it/ Greave& C$tt$n :$r A(( ,e$,!e & 8arr$c :$r /ig/er B%$te&
?
?
3anking Sect$r
? ? ? ?
*( P$tentia! +ank& vi&ite" Tie ;%, #it/ SI53I :$r /ea!t/ c/eck%,& C;? 3ank& are in ,i,e!ine. Arrange" D5ia+etic9 Hy,ertenti$n & O+e&ityE ca0, in 3ank $: In"ia9 4a!na R$a" :$r t/eir c%&t$0er& an" &ta::.
E"%cati$na! Sect$r
? ? ?
'( C3SE & ICSE &c/$$!& vi&ite" A,,r$ac/e" :$r a#arene&& !ect%re& :$r &t%"ent& 1e!! 1$0en Hea!t/ Package :$r Teac/er&
Event&
? ? ? ? ?
CME $n CAP5 F Ne,/r$!$gy 5e,t. CME $n In&%!in S%00it F 5ia+et$!$gy 5e,t. CME :$r La&%r 5$ct$r& F Ne%r$!$gy 5e,t. M$nt/!y C!inica! Meet :$r P/y&ician& CME $n Recent A"vance& in Cancer Treat0ent +y 5r. A"vani F Onc$!$gy 5e,t.
%t%re P!an&
? ?
P!an& t$ c$ver 8ai2a,%r9 4a!ga$n9 1a&/i0 CME& t$ +e arrange in C/ik/!i9 3%!"/ana9 Par+/ani9 3ee"9 Kanna" an" Pait/an. Ca0,& in C$r,$rate& $c%& $n Hea!t/ C/eck;%, ,!an& ree c$n&%!tati$n ca0,& Pre,arati$n :$r GI 8i&i$n '()@9
? ? ? ?
an" t$ ,r$ve $%r &!$gan “Service to Humanity, Service to God”
Ra"i$!$gy
259 250 208 200 177
150 129 131 CT Scan M !
100 70 50 38
90 62
81
0 July August Sept Oct Nov
T$ta! N$. $: Ca&e&
Ang"og#ap$y%Ang"oplasty CA&' Su#ge#"es (ealt$ C$ec)*ups eg"st#at"on eg"st#at"on,'enes"s'ast#oscopy Colonoscopy &#oncoscopy . C/ S"g0o"1oscopy 2"t$ot#"psy 3"alys"s 623 10 221 10 7+08 23+ 296 +7 23 22 17 16 114198
T/ank Y$%.........G
doc_261949652.pdf