Description
STRATEGIC MANAGEMENT
MARKETING STRATEGY OF LIC
A PROJECT SUBMITTED
AS A PART OF INTERNAL EVALUATION OF
COURSE: STRATEGIC MANAGEMENT
PROGRAMME: M. COM, UNIVERSITY OF MUMBAI
FIRST SEMESTER 2015-16
SUBMITTED BY
Sujit Sudhaa! "a!#i
ROLL NO. 0$
UNDER THE GUIDANCE OF
%R. RAMRA& T. NA%AR
GURU NANAK COLLEGE OF ARTS, SCIENCE AND
COMMERCE
G. T. B. NAGAR, MUMBAI - 400 037
%ECLARATION
I !"#"$% &"'()#" *!)* *!" +,#- ".$,&/"& /0 *!/1 2#,3"'* "0*/*("& 'Ma!(ti)#
St!at(#* +, LIC- 4,#.1 .% ,+0 ,#/5/0)( ',0*#/$6*/,0 +!/'! !)1 $""0 ')##/"&
60&"# *!" 56/&)0'" ,4 %R. RAMRA& T. NA%AR )* G6#6 N)0)- C,(("5" ,4 A#*1,
S'/"0'" )0& C,.."#'", G.T.B. N)5)#, M6.$)/ 7 400037. T!/1 +,#- !)1 0,*
$""0 16$./**"& 4,# )0% ,*!"# &"5#"" ,4 *!/1 ,# )0% ,*!"# U0/8"#1/*%. 9!"0"8"#
#"4"#"0'" !)1 $""0 .)&" *, *!" +,#- ,4 ,*!"#1, /* !)1 $""0 '(")#(% /0&/')*"& )0&
/0'(6&"& /0 *!" B/$(/,5#)2!%.
S/50)*6#" ,4 S*6&"0*
:S63/* S6&!)-)# B)#5/;
C"#*/4/"& $%
S/50)*6#" ,4 I0*"#0)( G6/&" S/50)*6#" ,4 Eith .!+,it6 .1a) : 002
F(atu!(6;
T!/1 2()0 /1 .)/0(% &"8/1"& *, '#")*" )0 "1*)*" 4,# *!" !"/#1 ,4 *!" 2,(/'%!,(&"# )1 *!" 2()0
$)1/')((% 2#,8/&"1 4,# 2)%."0* ,4 16. )116#"& 2(61 $,061"1 ,0 *!" &")*! ,4 *!" 2,(/'%!,(&"#.
H,+"8"#, ',01/&"#/05 *!" /0'#")1"& (,05"8/*% ,4 *!" I0&/)0 2,26()*/,0, *!" C,#2,#)*/,0 !)1
)."0&"& *!" )$,8" 2#,8/1/,0, *!"#"$% 2#,8/05 4,# 2)%."0* ,4 16. )116#"& 2(61 $,061"1 /0 *!"
4,#. ,4 .)*6#/*% '()/. ,0 ',.2("*/,0 ,4 )5" I0 %")#1 ,# ,0 "
STRATEGIC MANAGEMENT
MARKETING STRATEGY OF LIC
A PROJECT SUBMITTED
AS A PART OF INTERNAL EVALUATION OF
COURSE: STRATEGIC MANAGEMENT
PROGRAMME: M. COM, UNIVERSITY OF MUMBAI
FIRST SEMESTER 2015-16
SUBMITTED BY
Sujit Sudhaa! "a!#i
ROLL NO. 0$
UNDER THE GUIDANCE OF
%R. RAMRA& T. NA%AR
GURU NANAK COLLEGE OF ARTS, SCIENCE AND
COMMERCE
G. T. B. NAGAR, MUMBAI - 400 037
%ECLARATION
I !"#"$% &"'()#" *!)* *!" +,#- ".$,&/"& /0 *!/1 2#,3"'* "0*/*("& 'Ma!(ti)#
St!at(#* +, LIC- 4,#.1 .% ,+0 ,#/5/0)( ',0*#/$6*/,0 +!/'! !)1 $""0 ')##/"&
60&"# *!" 56/&)0'" ,4 %R. RAMRA& T. NA%AR )* G6#6 N)0)- C,(("5" ,4 A#*1,
S'/"0'" )0& C,.."#'", G.T.B. N)5)#, M6.$)/ 7 400037. T!/1 +,#- !)1 0,*
$""0 16$./**"& 4,# )0% ,*!"# &"5#"" ,4 *!/1 ,# )0% ,*!"# U0/8"#1/*%. 9!"0"8"#
#"4"#"0'" !)1 $""0 .)&" *, *!" +,#- ,4 ,*!"#1, /* !)1 $""0 '(")#(% /0&/')*"& )0&
/0'(6&"& /0 *!" B/$(/,5#)2!%.
S/50)*6#" ,4 S*6&"0*
:S63/* S6&!)-)# B)#5/;
C"#*/4/"& $%
S/50)*6#" ,4 I0*"#0)( G6/&" S/50)*6#" ,4 Eith .!+,it6 .1a) : 002
F(atu!(6;
T!/1 2()0 /1 .)/0(% &"8/1"& *, '#")*" )0 "1*)*" 4,# *!" !"/#1 ,4 *!" 2,(/'%!,(&"# )1 *!" 2()0
$)1/')((% 2#,8/&"1 4,# 2)%."0* ,4 16. )116#"& 2(61 $,061"1 ,0 *!" &")*! ,4 *!" 2,(/'%!,(&"#.
H,+"8"#, ',01/&"#/05 *!" /0'#")1"& (,05"8/*% ,4 *!" I0&/)0 2,26()*/,0, *!" C,#2,#)*/,0 !)1
)."0&"& *!" )$,8" 2#,8/1/,0, *!"#"$% 2#,8/05 4,# 2)%."0* ,4 16. )116#"& 2(61 $,061"1 /0 *!"
4,#. ,4 .)*6#/*% '()/. ,0 ',.2("*/,0 ,4 )5" I0 %")#1 ,# ,0 "