Description
Describes about the marketing strategy followed by markestrat.
Which parameter other than stock price are we good
? Balanced team of Products
? Only team to do proper STP ? Good in Contributions, ROI ? Advertising Research used effectively ? Sales Force increased in the beginning to build base ? Most preferred Product line ? 30% of the entire market favors our product portfolio ? Market has reacted as per our predictions
What are the reasons of our Success on that parameter
? Proactive strategy
? Sticking to the same irrespective of reactives & set
backs ? Long term goals rather than fire fighting ? Good and Continuous investments in R&D ? Good Trend analysis and Forcasting
Who is our closest competitor and why - Sonite
? U is our closest competitors
? U initially captured “Others” which was their main
reason for success. ? U were the first team to look into the product semantics and then modify the product according to the “Others” need. ? This later formed the guiding principle of our strategy
Who is our closest competitor and why - Vodite
? O is our closest competitors
? 1st com to start price war ? Concentrated only on Vodites not Sonites ? We attacked them in both ? Matched prices with them though we had superior
product to eliminate their market share ? Did the same and have thwarted their threat for good
Who is the industry leader and why do we think he is the leader
? U (erstwhile )& O (present) are market leaders
? U coz of the way they used all available data and
understood the game right in the beginning when we were just exploring ? O coz of the way they have slowly overtaken all ? However, true market leaders would be us A ? Though we 2nd, we have been consistent and have always used proactive strategy compared to reactives ? Also in every period we have predicted our position and have met the same
Study the brand portfolio and critically evaluate it
? Sonites – 4 Vodites – 1 ? Segmentation Strategy - 4Ps
? Product for each segment ex Buffs in Sonites
? Product for Followers only in Vodites ? Achieved success in all ex Others, Modified to suit them
? Same strategy for Vodites
BCG Matrix
Discuss your launch strategy for our brands
? Launched SAHI in period 5 with no analysis tools,
premium prod having best power to weight ratio (10:1) ? Launched VASU in period 5 with no analysis tools, mid prod, mid priced ? Launched SALA in period 6 with no analysis tools, improvised SUMO, targeted for others ? Modified SAHI for HE in period 7 using analysis tools ? Modified SAMA for Si in period 8 using analysis tools ? Modified VASU for Fo in period 8 using analysis tools
The Final Blow
? Production tripled
? Only our products matched segments ? Matched prices with segments ? Expected major price cuts, but we stuck to our game
plan ? Worked for us ? We are Numero Uno
The Future – Rulers of Segments
Team BCG tames BCG
doc_776057270.pptx
Describes about the marketing strategy followed by markestrat.
Which parameter other than stock price are we good
? Balanced team of Products
? Only team to do proper STP ? Good in Contributions, ROI ? Advertising Research used effectively ? Sales Force increased in the beginning to build base ? Most preferred Product line ? 30% of the entire market favors our product portfolio ? Market has reacted as per our predictions
What are the reasons of our Success on that parameter
? Proactive strategy
? Sticking to the same irrespective of reactives & set
backs ? Long term goals rather than fire fighting ? Good and Continuous investments in R&D ? Good Trend analysis and Forcasting
Who is our closest competitor and why - Sonite
? U is our closest competitors
? U initially captured “Others” which was their main
reason for success. ? U were the first team to look into the product semantics and then modify the product according to the “Others” need. ? This later formed the guiding principle of our strategy
Who is our closest competitor and why - Vodite
? O is our closest competitors
? 1st com to start price war ? Concentrated only on Vodites not Sonites ? We attacked them in both ? Matched prices with them though we had superior
product to eliminate their market share ? Did the same and have thwarted their threat for good
Who is the industry leader and why do we think he is the leader
? U (erstwhile )& O (present) are market leaders
? U coz of the way they used all available data and
understood the game right in the beginning when we were just exploring ? O coz of the way they have slowly overtaken all ? However, true market leaders would be us A ? Though we 2nd, we have been consistent and have always used proactive strategy compared to reactives ? Also in every period we have predicted our position and have met the same
Study the brand portfolio and critically evaluate it
? Sonites – 4 Vodites – 1 ? Segmentation Strategy - 4Ps
? Product for each segment ex Buffs in Sonites
? Product for Followers only in Vodites ? Achieved success in all ex Others, Modified to suit them
? Same strategy for Vodites
BCG Matrix
Discuss your launch strategy for our brands
? Launched SAHI in period 5 with no analysis tools,
premium prod having best power to weight ratio (10:1) ? Launched VASU in period 5 with no analysis tools, mid prod, mid priced ? Launched SALA in period 6 with no analysis tools, improvised SUMO, targeted for others ? Modified SAHI for HE in period 7 using analysis tools ? Modified SAMA for Si in period 8 using analysis tools ? Modified VASU for Fo in period 8 using analysis tools
The Final Blow
? Production tripled
? Only our products matched segments ? Matched prices with segments ? Expected major price cuts, but we stuck to our game
plan ? Worked for us ? We are Numero Uno
The Future – Rulers of Segments
Team BCG tames BCG
doc_776057270.pptx