Description
Airtel and Idea Comparative Study :- Today the tele communication sector is very important in INDIA. There is very tough competition between various companies. Now a day’s telecommunication companies offering various plans or benefits to customers to outstand the competition in the market.
Project Report COMPARATI VE ANALYSI S BETWEEN THE
MARKETI NG STRATEGI ES OF AI RTEL AND I DEA
I NTRODUCTION TO TELECOM INDUSTRY
Airtel and Idea Comparative Study :- Today the tele communication sector is
very important in INDIA. There is very tough competition between various
companies. Now a day’s telecommunication companies offering various plans
or benefits to customers to outstand the competition in the market. The
telecommunication industry, in a way, creates employment for people. So, this
project's primary objective is to know about the marketing strategy of
companies on the consumers.
After the liberalization of the Indian Telecom Sector in 1994, the Indian
cellular market witnessed a surge in cellular services. By 2005, there were a
total of 12 players in the market with the five major players being Bharti Tele-
Ventures Limited (Bharti), Bharat Sanchar Nigam Limited (BSNL),
Hutchinson-Essar limited (Hutch), Idea Cellular limited (Idea) and Reliance
India Mobile (RIM), and Tata Indicom.
AI RTEL
Airtel comes to you from Bharti Tele-Ventures Limited - a part of the biggest
private integrated telecom conglomerate, Bharti Enterprises. A consortium of
giants in the telecommunication business. In its six years of pursuit of greater
customer satisfaction, Airtel has redefined the business through marketing
innovations, continuous technological up gradation of the network,
introduction of new generation value added services and the highest standard
of customer care.
I DEA CELLULAR
Idea Cellular — the three-way joint venture between Tata, Birla and US-based
AT&T — was called Birla Tata AT&T before being renamed in May 2002. It
was set up in January 2001 following the merger of Tata Cellular and Birla
AT&T Communications and is India's leading cellular services provider.
CONTENTS
· Industry Profile
· Airtel
· Idea
· Introduction to the study
· Objective of the study
· Research Methodology
· Limitations
· Analysis and Interpretation
· Findings
· Conclusion
· Suggestions and Recommendations
· Annexure
o Bibliography
o Questionnaire
doc_508113305.docx
Airtel and Idea Comparative Study :- Today the tele communication sector is very important in INDIA. There is very tough competition between various companies. Now a day’s telecommunication companies offering various plans or benefits to customers to outstand the competition in the market.
Project Report COMPARATI VE ANALYSI S BETWEEN THE
MARKETI NG STRATEGI ES OF AI RTEL AND I DEA
I NTRODUCTION TO TELECOM INDUSTRY
Airtel and Idea Comparative Study :- Today the tele communication sector is
very important in INDIA. There is very tough competition between various
companies. Now a day’s telecommunication companies offering various plans
or benefits to customers to outstand the competition in the market. The
telecommunication industry, in a way, creates employment for people. So, this
project's primary objective is to know about the marketing strategy of
companies on the consumers.
After the liberalization of the Indian Telecom Sector in 1994, the Indian
cellular market witnessed a surge in cellular services. By 2005, there were a
total of 12 players in the market with the five major players being Bharti Tele-
Ventures Limited (Bharti), Bharat Sanchar Nigam Limited (BSNL),
Hutchinson-Essar limited (Hutch), Idea Cellular limited (Idea) and Reliance
India Mobile (RIM), and Tata Indicom.
AI RTEL
Airtel comes to you from Bharti Tele-Ventures Limited - a part of the biggest
private integrated telecom conglomerate, Bharti Enterprises. A consortium of
giants in the telecommunication business. In its six years of pursuit of greater
customer satisfaction, Airtel has redefined the business through marketing
innovations, continuous technological up gradation of the network,
introduction of new generation value added services and the highest standard
of customer care.
I DEA CELLULAR
Idea Cellular — the three-way joint venture between Tata, Birla and US-based
AT&T — was called Birla Tata AT&T before being renamed in May 2002. It
was set up in January 2001 following the merger of Tata Cellular and Birla
AT&T Communications and is India's leading cellular services provider.
CONTENTS
· Industry Profile
· Airtel
· Idea
· Introduction to the study
· Objective of the study
· Research Methodology
· Limitations
· Analysis and Interpretation
· Findings
· Conclusion
· Suggestions and Recommendations
· Annexure
o Bibliography
o Questionnaire
doc_508113305.docx