Description
The modern era of information technology has seen a process of shift from traditional marketing communication to personal communication, i.e. "listening in on" the opinions, wishes and preferences of individual customers expressed by customers in their online communication through various social networks, as well as using questionnaires and online panels, and this trend is bound to rise in the future. Rather than creating products, customers are being created.
doc_297025901.pdf
The modern era of information technology has seen a process of shift from traditional marketing communication to personal communication, i.e. "listening in on" the opinions, wishes and preferences of individual customers expressed by customers in their online communication through various social networks, as well as using questionnaires and online panels, and this trend is bound to rise in the future. Rather than creating products, customers are being created.
doc_297025901.pdf