Description
The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families.
SWOT Analysis of Maggi
1
Established Family Brand Strong Global Corporate Brand ( NIL ) Specialization in food processing category marketing and distribution in Urban market Presence of other product segments of food category : Dairy Products, Chocolate, Infant foods Pioneer and Leader so 1st mover advantage in Noodles, Sauce, Ketchups and Soup market. Nestle symbolization of warm, family & shelter. Research and Development Division in India New Noodles Plant in Uttarnchal Weakness Generic Brand to Noodles in India Low rural market presence constraints Uniform Brand for all food category Brand Proliferation Opportunities Growing package and canned food market in India by 15% annually. High brand awareness of Indian consumer Other product category like Biscuits, Chips and Ready to Eat Market still unexplored. Opportunity to be substitute to other snacks category of food products.
Threats Competitors with long history in product category Internationally like, Heinz Sauce and ketchups of Heinz Indian, Top Ramen in Noodle and Knorr Soups.
Single product focused competitors like Heinz sauce and Wai Wai Noodles. Less Entry Barriers in the Market segment for product category ITC’s strong base in Indian Market. Substitute Product to Product Segment.
doc_908456145.docx
The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families.
SWOT Analysis of Maggi
1
Established Family Brand Strong Global Corporate Brand ( NIL ) Specialization in food processing category marketing and distribution in Urban market Presence of other product segments of food category : Dairy Products, Chocolate, Infant foods Pioneer and Leader so 1st mover advantage in Noodles, Sauce, Ketchups and Soup market. Nestle symbolization of warm, family & shelter. Research and Development Division in India New Noodles Plant in Uttarnchal Weakness Generic Brand to Noodles in India Low rural market presence constraints Uniform Brand for all food category Brand Proliferation Opportunities Growing package and canned food market in India by 15% annually. High brand awareness of Indian consumer Other product category like Biscuits, Chips and Ready to Eat Market still unexplored. Opportunity to be substitute to other snacks category of food products.
Threats Competitors with long history in product category Internationally like, Heinz Sauce and ketchups of Heinz Indian, Top Ramen in Noodle and Knorr Soups.
Single product focused competitors like Heinz sauce and Wai Wai Noodles. Less Entry Barriers in the Market segment for product category ITC’s strong base in Indian Market. Substitute Product to Product Segment.
doc_908456145.docx