Description
Godrej Group is an Indian conglomerate headquartered in Mumbai, Maharashtra, India. It was founded by Ardeshir Godrej and Pirojsha Godrej in 1897, Lalbaug, Mumbai.
SUMMER TRAINING PROJECT
Exploring the new market for selling of
INTRODUCTION
India’s FMCG FMCG market Fourth largest sector above Rs. 85,000 Crores
Common FMCG products,
Food and Dairy products Paper products Consumer electronics Household products Toiletries Glassware Pharmaceuticals Packaged food products Plastic goods, printing and stationery Drinks
Contd......
Industry Category And Products,
- Household Care (Personal Wash) - Detergents - Personal Care (Skin Care) - Hair Care - Shampoos - Oral Care - Food & Beverages (Food Segment) - Tea / Coffee
MARKET POTENTIALITY OF FMCG INDUSTRY
? Low operational cost ? Strong distribution networks ? Presence of renowned FMCG ? Population growth
companies
Steps to make successful FMCG Business, Supermarket and retail selling Media and direct mail research Public relations Design, advertising and printing Market research Internet strategies
COMPANY PROFILE
Name of the Organization Godrej Consumer Products Limited Establishment Founder Headquarters Chairman BSE / NSE Code Employees 7th May, 1897 Ardeshir and Pirojsha Godrej Mumbai, India Adi Godrej 532424 / GODREJCP ~9,700
GODREJ GROUP STRUCTURE
The Godrej Group touches the lives of 400 million Indians who use at least one of their products every single day
“The Godrej Group”
Godrej Consumer Products Ltd. (GCPL) Manufacturing Units
?Malanpur (M.P) ?Guwahati (Assam) ?Baddi (H.P)
PRODUCTS AND SERVICES
?Appliances ?Furniture ?FMCG ?Real ?Construction ?IT
Estate ?Precision Engineering ?Agri ?AV Solutions ?Chemicals ?Vending ?Storage Solutions
& Software Solutions ?Locks ?Material Handling ?Motors ?Precision Systems ?Security Solutions ?Tooling ?Process Equipment
VISION
“Godrej in Every home and Workplace”
?Commitment
to Quality ?Customer Orientation ?Dedication & Commitment ?Discipline ?Honesty & Integrity ?Learning Organization ?Openness & Transparency ?Respect/Care & Concern for People ?Teamwork
MISSION
‘Enriching Quality of Life Everyday Everywhere’
?Godrej
Mission is to operate in existing and new businesses, which capitalize on the Godrej brand and corporate image of reliability and integrity.
?Godrej ?We
objective is to delight our customer both in India and abroad.
shall achieve this objective through continuous improvement in qua cost and customer service.
?We
shall strive for excellence by nurturing, developing and empower ing the employees and suppliers.
?We
shall encourage an open atmosphere, conducive to learning and teamwork.
GODREJ CONSUMER PRODUCTS Ltd. (GCPL)
Leading player - Indian FMCG market
?Personal ?Hair ?Household
and Fabric care segments
GCPL - Largest marketer (Toilet Soaps and Hair Colour) o Cinthol o Fairglow o Godrej No. 1 o Godrej Renew o Coloursoft Liquid Hair Colours
SWOT ANALYSIS OF FMCG SECTOR
COMPETITORS
Hindustan Unilever Wipro Reckitt and Benckiser ITC Himalaya Garnier Palmolive NEHA
CORPORATE SOCIAL RESPONSIBILITY
Focus of the Company; “To provide its customers with innovative, value for money solutions for meeting their daily needs and improving the quality of their life” ACTIVITY - Mangrove Development and other activities related to this department
PRODUCT LINE of GCPL
? TOILETRIES
AND BEAUTY CARE SOAPS HAIR COLOUR / LIQUID HAIR COLOUR OILS AND MEHENDI SPRAY / TALCUM POWDERS
? HOUSEHOLD
AND FABRIC
CARE
? PROTEKT ? SHAVING
? POWDER
RANGE
? HAIR
CREAM / SHAVING SOAP BABY DIAPERS
? SNUGGY ? GODREJ
? DEODRANTS
DISH WASH
PROJECT OVERVIEW
?Primary
Objective "Exploring the new market for selling of Godrej Consumer Products Limited (GCPL)” Objective
?Secondary
Identifying the areas where the distributor can be appointed Analysis of the current route of the market To know the Impact of Advertisements on the mind of the customers
JOB PROFILE
Profile – Marketing Advisor
Distributor
Marketing Advisor
Management
BEATS of SOUTH DELHI
New Friends Colony (NFC) Chattarpur Madangir Malviya Nagar Bhogal Badarpur Okhla Ashram Mehrauli Sangam Vihar Devli Mithapur Sarita Vihar Neb Sarai Dakshin puri Khirki Jaitpur Jasola Sri Niwaspuri Seikh Sarai Ali gaon
Contd……
A-class Malviya Nagar, NFC, Sarita Vihar, Ashram B-class Madangir, Mithapur/Jaitpur, Bhogal, Badarpur C-class Sangam Vihar, Khanpur, Devli, Neb Sarai
Dealt with the issues like , 1. Marketing of Consumer products 2. Appointment of a Distributor 3. Analysis of the market route Appointment of the distributor,
? Entry in the desired market/markets ? Surveying the market/markets Viability of the market, Market potential (sales and quantity), will the business of the particular market be fruitful, what is the market route
SUPPLY CHAIN ANALYSIS
Plant (production unit) RWH (Raw ware house)
CFA Direct Distribution Super Stockists
DSR’s
Intrim Sales Representatives Whole sellers and Retailers
Customers
FINDINGS
Key Findings are: Badarpur and New Friends Colony (NFC) as the new markets Appointment of the distributor ,
?What
is the business coming out of those markets? ?Relations of the distributor with the Retailers and Whole sellers? ?Will the business be fruitful? ?What is the market potential of those markets?
Contd....
-
Role of Advertisement (Print and Electronic Media) Preference of the customers is likely (summer season),
Godrej No.1 > Godrej Expert Dye > Cinthol > Fair Glow > Cinthol Talc > all other varieties
-
SUGGESTIONS
o Development
of ‘Customer Care Centre’ o Advertisements o Venture into production of hair shampoos o Motivation to the Market Developer
LIMITATIONS
?Convincing
people (retailers and whole
sellers) ?Time Constraints ?Distributor and Officials Meet ?Problems related to the Construction.
THANK YOU
doc_534578353.ppt
Godrej Group is an Indian conglomerate headquartered in Mumbai, Maharashtra, India. It was founded by Ardeshir Godrej and Pirojsha Godrej in 1897, Lalbaug, Mumbai.
SUMMER TRAINING PROJECT
Exploring the new market for selling of
INTRODUCTION
India’s FMCG FMCG market Fourth largest sector above Rs. 85,000 Crores
Common FMCG products,
Food and Dairy products Paper products Consumer electronics Household products Toiletries Glassware Pharmaceuticals Packaged food products Plastic goods, printing and stationery Drinks
Contd......
Industry Category And Products,
- Household Care (Personal Wash) - Detergents - Personal Care (Skin Care) - Hair Care - Shampoos - Oral Care - Food & Beverages (Food Segment) - Tea / Coffee
MARKET POTENTIALITY OF FMCG INDUSTRY
? Low operational cost ? Strong distribution networks ? Presence of renowned FMCG ? Population growth
companies
Steps to make successful FMCG Business, Supermarket and retail selling Media and direct mail research Public relations Design, advertising and printing Market research Internet strategies
COMPANY PROFILE
Name of the Organization Godrej Consumer Products Limited Establishment Founder Headquarters Chairman BSE / NSE Code Employees 7th May, 1897 Ardeshir and Pirojsha Godrej Mumbai, India Adi Godrej 532424 / GODREJCP ~9,700
GODREJ GROUP STRUCTURE
The Godrej Group touches the lives of 400 million Indians who use at least one of their products every single day
“The Godrej Group”
Godrej Consumer Products Ltd. (GCPL) Manufacturing Units
?Malanpur (M.P) ?Guwahati (Assam) ?Baddi (H.P)
PRODUCTS AND SERVICES
?Appliances ?Furniture ?FMCG ?Real ?Construction ?IT
Estate ?Precision Engineering ?Agri ?AV Solutions ?Chemicals ?Vending ?Storage Solutions
& Software Solutions ?Locks ?Material Handling ?Motors ?Precision Systems ?Security Solutions ?Tooling ?Process Equipment
VISION
“Godrej in Every home and Workplace”
?Commitment
to Quality ?Customer Orientation ?Dedication & Commitment ?Discipline ?Honesty & Integrity ?Learning Organization ?Openness & Transparency ?Respect/Care & Concern for People ?Teamwork
MISSION
‘Enriching Quality of Life Everyday Everywhere’
?Godrej
Mission is to operate in existing and new businesses, which capitalize on the Godrej brand and corporate image of reliability and integrity.
?Godrej ?We
objective is to delight our customer both in India and abroad.
shall achieve this objective through continuous improvement in qua cost and customer service.
?We
shall strive for excellence by nurturing, developing and empower ing the employees and suppliers.
?We
shall encourage an open atmosphere, conducive to learning and teamwork.
GODREJ CONSUMER PRODUCTS Ltd. (GCPL)
Leading player - Indian FMCG market
?Personal ?Hair ?Household
and Fabric care segments
GCPL - Largest marketer (Toilet Soaps and Hair Colour) o Cinthol o Fairglow o Godrej No. 1 o Godrej Renew o Coloursoft Liquid Hair Colours
SWOT ANALYSIS OF FMCG SECTOR
COMPETITORS
Hindustan Unilever Wipro Reckitt and Benckiser ITC Himalaya Garnier Palmolive NEHA
CORPORATE SOCIAL RESPONSIBILITY
Focus of the Company; “To provide its customers with innovative, value for money solutions for meeting their daily needs and improving the quality of their life” ACTIVITY - Mangrove Development and other activities related to this department
PRODUCT LINE of GCPL
? TOILETRIES
AND BEAUTY CARE SOAPS HAIR COLOUR / LIQUID HAIR COLOUR OILS AND MEHENDI SPRAY / TALCUM POWDERS
? HOUSEHOLD
AND FABRIC
CARE
? PROTEKT ? SHAVING
? POWDER
RANGE
? HAIR
CREAM / SHAVING SOAP BABY DIAPERS
? SNUGGY ? GODREJ
? DEODRANTS
DISH WASH
PROJECT OVERVIEW
?Primary
Objective "Exploring the new market for selling of Godrej Consumer Products Limited (GCPL)” Objective
?Secondary
Identifying the areas where the distributor can be appointed Analysis of the current route of the market To know the Impact of Advertisements on the mind of the customers
JOB PROFILE
Profile – Marketing Advisor
Distributor
Marketing Advisor
Management
BEATS of SOUTH DELHI
New Friends Colony (NFC) Chattarpur Madangir Malviya Nagar Bhogal Badarpur Okhla Ashram Mehrauli Sangam Vihar Devli Mithapur Sarita Vihar Neb Sarai Dakshin puri Khirki Jaitpur Jasola Sri Niwaspuri Seikh Sarai Ali gaon
Contd……
A-class Malviya Nagar, NFC, Sarita Vihar, Ashram B-class Madangir, Mithapur/Jaitpur, Bhogal, Badarpur C-class Sangam Vihar, Khanpur, Devli, Neb Sarai
Dealt with the issues like , 1. Marketing of Consumer products 2. Appointment of a Distributor 3. Analysis of the market route Appointment of the distributor,
? Entry in the desired market/markets ? Surveying the market/markets Viability of the market, Market potential (sales and quantity), will the business of the particular market be fruitful, what is the market route
SUPPLY CHAIN ANALYSIS
Plant (production unit) RWH (Raw ware house)
CFA Direct Distribution Super Stockists
DSR’s
Intrim Sales Representatives Whole sellers and Retailers
Customers
FINDINGS
Key Findings are: Badarpur and New Friends Colony (NFC) as the new markets Appointment of the distributor ,
?What
is the business coming out of those markets? ?Relations of the distributor with the Retailers and Whole sellers? ?Will the business be fruitful? ?What is the market potential of those markets?
Contd....
-
Role of Advertisement (Print and Electronic Media) Preference of the customers is likely (summer season),
Godrej No.1 > Godrej Expert Dye > Cinthol > Fair Glow > Cinthol Talc > all other varieties
-
SUGGESTIONS
o Development
of ‘Customer Care Centre’ o Advertisements o Venture into production of hair shampoos o Motivation to the Market Developer
LIMITATIONS
?Convincing
people (retailers and whole
sellers) ?Time Constraints ?Distributor and Officials Meet ?Problems related to the Construction.
THANK YOU
doc_534578353.ppt