Description
The Paradesi Synagogue is the oldest active synagogue in the Commonwealth of Nations,[2] located in Kochi, Kerala, in South India. Constructed in 1568, it is one of seven synagogues of the Malabar Yehudan people or Cochin Jewish community in the Kingdom of Cochin.
CONTENTS
CHAPTER NO I. II. III. IV. V. VI. INTRODUCTION BRIEF HISTORY OF THE ORGANIZATION DEPARTMENTS MICKINSEY’7s FRAME WORK SWOT ANALYSIS FINDINGS AND SUGGESTIONS TITLE PAGE
INTRODUCTION A newspaper shall mean any printed periodical work containing public news or comments on public news. It is the most common non- personal communication channel. It is a type of print media which has a great influence on both rich and pore people. The main advantage of newspaper is their flexibility and timeliness. It is a media having good local news coverage it is broadly accepted and provides high believability Moreover it needs only low cost. A news paper dies every morning & a new day comes with a fresh daily. It is a unique feature of newspaper industry compared to other industries. News paper reading have turned out as a habit of the people. It has an industrial part of mans day today life. Compared with many other developing countries, the Indian press has flourished since independence and exercise a large degree of independence. British colonialism allowed for the development of tradition of freedom of the press, and many of India’s great English – language newspaper and some of the its Indian – language press was begun during the nineteenth century. As India became independent, ownership of India’s leading English-language newspapers was transferred from British to Indian business groups, and the fact that most English – language newspapers have the backing of large business houses has contributed their independence from the government. IN 1950 there were 214 daily newspapers, with forty- four in English and the result in Indian languages. By 1990 the number of daily newspapers had grown to 2,856 with 209 in English and 2,647 in indigenous languages. The expanision of literacy and the spread of consumerism during the 1980s fueled the rapid growth of news weeklies and other periodicals. By 1993 India had 35,595 newspapers of which 3,805 were dailies and other periodicals. Although the majority of publications are in indigenous languages, the English – language press, which has widespread appeal to the expanding middle class, has a wide multi-city circulation throughout India. There are four major publishing groups in India, each of which controls national and regional English – language and vernacular publications. They are The Times of India Group, The Indian Express Group, The Hindustan Times Group, and The Anandabazar Patrika Group . The Times of India is India’s largest English – language daily, with a circulation of 656,000
published in six cities. The Indian Express, with a daily circulation of 519,000 is published in seventeen cities. There also are seven other daily newspapers with circulations of between 134,000 and 477,000, all in English and all competitive with one another. Indian – language newspapers also enjoy large circulations but usually on a statewide or citywide basis. For example, the Malayalam – language daily Malayala Manorama circulates 673,000 copied in Kerala, the Hindi – language Dainik Jagran circulates widely in Uttar Pradesh and New Delhi, with 580,000 copies per day, Punjab Kesari, also published in Hindi and available throughout Punjab and New Delhi, has a daily circulation of 562,000, and the Anandabazar Patrika, published in Culcutta in Bengali, has a daily circulation of 435,000. There are also numerous smaller publications throughout the nation. The combined circulation of India’s newspapers and periodicals is in the order of 60 million, published daily in more than ninety languages. India has more than forty domestic news agencies. The Express News Service, the Press Trust of India, and the United News of India are among the major news agencies. They are headquartered in Delhi, Bombay, and New Delhi, respectively and employ foreign correspondents. Although freedom of the press in India is the legal norm-it is constitutionally guaranteed the scope of this freedom has often been contested by the government. Rigid press censorship was imposed during the Emergency starting in 1975 but quickly retracted in 1977. The government has continued, however, to exercise more indirect controls. Government advertising accounts for as much as 50 percent of all advertisements in Indian newspapers, providing a monetary incentive to limit harsh criticism of the administration. Until 1992, when, when government regulation of access to newsprint was liberated, controls on the distribution of newsprint could also be used to reward favored publications and threaten those that fell in to disfavour. In 1998, at a time when the Indian press was publishing investigative reports about corruption and abuse of power in government , Parliament passed a tough defamation bill that mandated prison sentences for offending journalists. Vociferous protests from journalists and opposition party leaders ultimately forced the government to withdraw the bill since the late 1980s, the independence of India’s press has been bolstered by the liberalization of government economic policy and the increase of private-sector advertising provided by the growth of India’s private sector and the spread of consumerism. The first edition of Deshabhimani started on 4 th January 1989 from Thiruvanathapuram. Deshabhimani started its multi-colour edition at Kochi in 1993. The forth edition started from Kannur in 1994. The fifth edition started from Kottayam
in 1997. And the sixth editions of the Deshabhimani started from Thrissur in 2000. The internet edition started on 1st January 1998.
OBJECTIVES OF STUDY
1 2 3 4 To study about the Marketing Department To find out various functions in the Marketing Department To understand about the organization structure To find out the functions of different departments in the organization
5 To compare the current marketing strategies and the long term marketing strategies with previous years
INDUSTRY PROFILE
In the case of Indian media scenario, during the first stage, Indian journalism evolves slowly and in this period the freedom struggle takes place. The second period saw constant debut on the freedom of press. The govt. first fixed the price and pages of daily. The third period has a growing emphasis attained an equal status with other industry and they also depend on advertisement and other promotional activities to increase their circulation. The Indian press consists more than 15000 news papers in 20 different languages with combined circulation of more than 55 millions most the major dailies are membership in Indian Newspaper Society (INS). Printed dailies came in to existence in 15 th and 16th century but they were very expensive, and had a very small circulation. As the daily become popular, they provide more and more changes. They began to change according to the needs to the readers by offering more and varied information and services.
THE PRESS AT PRESENT
The growth of the press in India not limited and the expansion is in terms of number and circulation. In the case of quality also there has been perceptible change for better. Today the Indian press utilize almost all latest technologies. Computer controlled translation and type setting, sophisticated printing, technologies, electronic disk storage , video display terminals etc have become common features of news paper industry that leads to the growth and development only a few Indian newspapers maintain production quality and circulation with the best among the international dailies.
COMPANY PROFILE
Deshabhimani is one of the leading Malayalam dailies in Kerala. It is enjoying a common table circulation compared to other Malayalam dailies in the scenario. As the literacy level in Kerala is high, there is good circulation for all the leading dailies and Deshabhimani has a good positions and status in Kerala. This reflects the consumer interest towards Deshabhimani which the other publication. Deshabhimani covers more logical news and the language used in its as more perfect as compared to other dailies. But in the future it may face a lot of competitions to capture the market sot in has to adopt various marketing strategies. Now the old methods of printing are to be up to dated to make the jobs speed up. So the company is making use of the computerized techniques so as to make the industry up to date. Prabhatham (The dawn) started on the 9 th January 1935 at Shornur near Trichur under the editorship of EMS Namboodirippad as considered to be the harbinger of Deshabhimani. It is started as a weekly on 6th September 1942. On 8th January 1946, Deshabhimani transformed in to a four pages daily. Deshabhimani has editions at Kozhikode, Kochi, Kannur, Thiruvanathapuram, Kottayam,Thrissur and it started its multi color edition at Kochi in 1993 and Thiruvanathapuram, Kottayam and in 1994 . Its internet edition started on 1st January of 1998 is another feather on the cap of Deshabhimani. Deshabhimani is one among the three most circulated dailies in Kerala. The children’s Magazine “Thathamma” a sister Publication is widely accepted. The first spot magazine in Malayalam “ Kalikkalam” brought out by Deshabhimani.
CIRCULATION
The recent month-long circulation campaign of Deshabhimani, the official organ of the Communist Party of India (Marxist) in Kerala , has shaken the media world in the state. Before the launch of this compaign, Deshabhimani, was the third largest circulated daily in Kerala with a circulation of over 1.70 lakh copies according to the September 2002 report of the Audit Bureau of Circulation (ABC). The latest circulation drive has seen the total circulation of Deshabhimani campaigns in the past, this one was distinctly marked by a massive participation of the people. The hoardings and arches that come up on the route from Parassala in the south to Manjeswaram in the north of the state testify to the grandeur of this compaign and the massive people’s participation that it drew. This compaign has had no parallel in any part of Indian and should have captured the hearts of any traveler through Kerala with its color and enthusiasm. In a manner of speaking, Kerala has been waking up during the last few weeks seeing the colorful compaign hoardings and banners of Deshabhimani .The circulation compaign this time was in several ways reminiscent of the massive effort mounted some one-and-a-half decade ago to make Kerala fully literate. These newspaper giants have never agreed to an open debate on the latest trends in the media scene, clearly because of the fear that their masks would peel off in the process. They wield the arbitrary power to pass judgment on anything and every thing under the sun, but they see dark foreboding in any suggestions for such an open debate on what a newspaper is and should be. Deshabhimani, which is branded as a ‘party paper’ has shown the courage to frequently organize meaningful discussion on a variety of topics. Such open discussions have helped in giving the people deep insight in to the current trends in the media world and the way media impacts society. This has helped in the evolution of a parallel democratic media experience in Kerala. Even while keeping the tag of being a ‘political paper’ Deshabhimani, has never been afraid of Deshabhimani, is as the compaign slogan goes, always ‘With the Truth and With the People’. Deshabhimani, has shown in the courage to self – critically evaluate itself and other newspapers in Malayalam full public view only because it has adopted the search of hidden
truths as its guiding motto. One outstanding feature of the circulation compaign this time was the success with which Deshabhimani, could generate open debates on a variety of issues and ensure participation of people cutting across political barriers. Wrll-known thinkers, first – rung writers, religious heads, academic intellectuals and even people occupying the opposing political space, associated with the circulation compaign of Deshabhimani, this time in one way or another. The bourgeois media always poses to be well wishers of its readers and the people in general. Their language and get –up are meant to cleverly hide their reactionary agenda. Welfare of the masses does not figure in their real agenda. Their only objective is the protection of the rich. Malayala Manorama, which gloats about its claimed one crore plus Readership, makes only cursory attempts to address the burning problems of the people. One would hardly find any account of the wretched life of ordinary people eking out a living in such traditional industries as coir, handloom, cashew, beedi and toddy tapping in these papers. The media barons allot apace for news depending o the man hon. Member n their impact on the papers profit-andloss accounts. To the newspaper owners, only people with purchasing power mater. The massive response to Deshabhimani, circulation compaign is not accidental. This paper has worked in Kerala’s socip-economic, political and cultural spheres during the last 60 years preserving its unique individuality. Deshabhimani was the only paper subjected to ensuring during the darks days of Emergency. It could not publish even A.K.Gopalan’s speech in Parliame line are nt during those dark days. Deshabhimani had also played a stellar role in bringing to light the brutal murder of rajan, an engineering college student, during Emergency and in mobilizing public opinion against the ghastly act. When a naxalite, Varghses, was tied up and shot by the police, the bourgeois media’s attempt was to dub it as an ‘encounter killing’. Deshabhimani has never approved naxalite politics, but there was only one paper to tell the worls that Varghese was tied up and shot dead – Deshabhimani Much later, the other papers also had to accept this. When fundamental changes took place in Kerala’s agricultutral and educational sectors, Deshabhimani documentsed it well and told the people what was actually happening. When communal and caste force ignited the fire of divisive politics, the only paper that registered the onslaught was Deshabhimani.
When Deshabhimani was opposing the new economic policies that threaten to tear asunder every segment of national polity and economy, other bourgeois dailies were all praise for them. But the bitter experience of the last few years have opened their eyes. Deshabhimani was the only paper that cautioned the people years ago against the threats that secularism, the cornerstone of our Constitution, faced from religious fundamentalist forces. People at large are now realizing that the fears expressed by Deshabhimani about the consequence of communalism and new economic policies were indeed real. People now accept as a reality the social commitment and honesty that Deshabhimani has always cherished even while being and integral part of the well preserved and battle-ready organizational structure of the Communist Party of India (Marxist). The massive response that the circulation compaign receive is a sign of this. But we cannot rest on laurels . We know well that there is a tremendous scope for improvement . At every stage in Deshabhimani growth, our readers and the general masses have take care to point out our mistakes and shortcomings. We are hopeful that we would be able to improve Deshabhimani further by taking such suggestion and criticism in all its seriousness, keeping constant vigil and by putting up a united effort. The circulation compaign has proved that the progressive and democratic sections of the Kerala population wish to take Deshabhimani from its current position as the third largest circulated newspaper in Malayalam to higher levels. Lakhs of Malayalees realize that there is no other paper, which is uncompromising in its commitment to take their struggles forward. But, at the same, Deshabhimani must improve as a paper of the masses. There is an urgent need to mount an intense effort to improve its content and get-up. Our experience of the last sixty years and the intimate links that we have forged with the people should help as achieve this. Kerala is a model for the rest of India in literacy levels of the people. Kerala achieved this great honor through the constant endeavour of progressive and democratic sections of its society and radical minds. Deshabhimani has the same source of strength. Our effort is to be harness this rich source of energy and take Deshabhimani to the top position among Malayalam newspapers, just as Kerala was made the most literate state in the country.
HISTORY OF DESHABHIMANI
"Prabhatham" (The dawn), started on 9th January 1935 at Shorannur near Trichur, under the Editorship of EMS Namboodirippad, is considered to be the harbinger of DESHABHIMANI. Since it was the unofficial organ of the Socialist Section of the then Congress, it braved to fight against the injustice and atrocities prevailed. So, at the outset itself, it had to bear the brunt of authorities. The Publication of a Poem titled "Athmanadam" (Sound of the Soul) by Chovvara Parameswaran annoyed the government and the Paper was fined Rs.2000/Late A.K.Gopalan (popularly called AKG) who is one of the stalwarts of freedom movement and Communist Party in Kerala came forward confidently to raise funds, which was in dire need. He toured to Bombay, Ceylon, Burma and other places, met the malayalees there and managed to collect enough funds. It was at this time that the Second World War was broken out and consequently the government withdrew the license for the publication without any rhyme or reason. Many of the leaders working then in the congress socialist party were really communists. 64 prominent comrades of this section clandestinely got together at "Parappuram" in Pinarayi Panchayat, Kannoor district and resolved to function as the Communist Party, even though the Party had been banned. Since the ban on the party was lifted only in 1942, the party had to work in the most adverse circumstances during those period. As the party started functioning freely in 1942, It took initiative to have its own mouthpiece. Thus the birth of DESHABHIMANI at Kozhikode. It started as a weekly on 6th September 1942. The funds collected by A.K.G sustained it initially. Later E.M.S disposed of his ancestral property and donated the entire amount of Rs. 50,000/-. Deshabhimani’s editorial captioned "The call of the gallows" in connection with the Kayyoor Martyrs infuriated the British imperialists. The Madras government took revenge and ordered to deposit Rs. 1000/-. Even in those days people could raise this amount within days. Four years later, despite all these adversities and daring against onslaughts, on 18th January 1946 Deshabhimani transformed into a four pager morning daily.
The Proletarian perspective and Progressive views of the newspaper was so irritating to the erstwhile princely rulers that the ‘Deshabhimani’ was banned once by the Government of Cochin and twice by the Diwan of Travancore during 1942-’46. By then Deshabhimani had become the fighting medium of the struggling people. It had taken up and raised voice for umpteen number of struggles. The agitation of toddy tappers of Anthikkad (Thrissur), strikes of Cochin harbour, Sitharam Mill, (Trichur) and Aaron Mill, (Kannur) were some of the outstanding among them. Not only the mass agitations in different parts of the state, but the struggles of the workers of other states also were reverberated through Deshabhimani. It played its revolutionary role diligently for the cause of those who laid down their lives at Karivallor, Kavumbai, Munayankunnu (Kannur) and Onchiam (Kozhikode) fighting against landlordism and Colonialism. To improve the quality and meet the growing popularity, the need to replace the double dummy cylinder press by a speedier modern rotary press was felt in 1947 itself. Here also the partyworkers approached the people for the fund. The response was fantastic; experiences were inspiring Only because of political reasons, harassment and persecution against DESHABHIMANI continued unabatedly. Under the "Public Security Act" of 1947, many members of the editorial board were taken into custody. New cases were registered against them. Again the authorities insisted for a deposit of Rs.4000/. Party sympathizers and workers raised the fund as they have done it earlier. They were well aware that the existence of the paper was the need of the day. Since the Kozhikode edition alone couldn’t meet the growing demand of the paper, the party took the initiative to start the 2nd Edition from Kochi on 16th May 1968 to cater the needs of Southern Kerala. In 1973 new building was constructed for it, again by raising Funds from the masses. The 3rd Edition of DESHABHIMANI started on 4th January ’1989 from Thiruvananthapuram. For this, party had decided to collect Rs. 25 lakhs. The result was beyond expectations. By way of one day bucket collection people generously donated Rs. 45 lakhs. DESHABHIMANI started its multi colour edition at Kochi in 1993, and Trivandrm & Kozhikode in 1994. Kannur and Kottayam Editions started with the colour printing installations
right from the beginning. The next Edition of DESHABHIMANI started on 30th January 1994 at Kannur, the stronghold of communist movement. One-day collection for Kannur edition throughout the state was Rs. 42 lakhs. Apart from this, Rs. One Crore was collected only from Kannur and Kasargode districts by way of the 12-year subscriptions. It was a landmark in the History of DESHABHIMANI. On March 22th 1997, the 5th Edition was started at Kottayam, which had another salient feature in the fund collection. Two days bucket collection for Kottayam Edition was Rs. 75 lakhs. Besides that Rs. One Crore and 40 lakhs was collected through the annual subscriptions from the districts within the limit of new edition. In 1999,on 26th june E.K.Nayanar laid the foundation stone for the 6 th Edition at Thrissur. It is really an inspiring experience to note that within one month about One Crore and Five lakh Rupees was collected only from Trissur district for the sixth edition. People from all walks of life have given their share to this fund. Almost all the workers, peasants and employees’ etc. have contributed their One-Day Wages. On 1st September 2000 Thrissur edition was inaugurated. All the Printing and publishing companies that bring out different editions were named after the Party Stalwarts P Krishna Pillai, AKG, C H Kanaran and EMS respectively. The Internet edition started on 1st January of 1998 is another feather in the cap of DESHABHIMANI.From a very humble beginning of asset wise and circulation wise, it has become the third largest circulated daily in Kerala reaching a wide range of readership. The growth from "Kallachu" (a primitive calligraphic mode of printing) to the well-equipped modern machinery with all-out computerised facilities, tiding over all the hardships and constraints, is nothing but the fulfillment of the aspirations of the toiling masses and down trodden people of Kerala. Without their unstinted support and wholehearted loyalty it wouldn’t have been so. Stalwarts of the left and progressive movements in Kerala like EMS Namboodirippad, M S Devadas, V T Induchudan, K P R Gopalan, P Govinda Pillai, K Chathunni Master, E K Nayanar and S Ramachandran Pillai were the luminaries who adorned the Chief Editorship of DESHABHIMANI at different times. Alongwith hundreds of party workers and thousands of
sympathizers, P Krishna Pillai, A K Gopalan, E M S, C H Kanaran, Azheekodan Raghavan, P Kannan Nair, N Sreedharan and Chadayan Govindan were, among others, the moving spirits behind Deshabhimani. Since March 1998, after the demise of E M S, V S Achut a number no more than a year in May 1989 the hanandan, member, Polit bureau, CPI (M) took over the Chief Editorship. M. Govindankutty was the Printer & Publisher during 1951-67. In 1973 P. Kannan Nair tookover as the Printer, Publisher and General Manager. After his death in 1990, P. Karunakaran is the Printer, Publisher and General Manager. From the beginning onwards the Proprietorship of DESHABHIMANI was vested with EMS. Since 1998 late Chadayan Govindan and after his death Pinarayi Vijayan holds the Proprietorship as the Secretary of CPI (M) Kerala State Committee. EMS has been the be-all and end-all of DESHABHIMANI throughout his life. Till the very end of his life he continued to be the leading light. One of the two articles he wrote on the very day of his demise, that is on 19th March 1998, was one for the daily which was a series on contemporary politics captioned "Congress, BJP and Left parties" that the Deshabhimani carried along with his obituary and other one for the first anniversary supplement of Kottayam Edition. DESHABHIMANI has always been acting as the eloquent mouthpiece of the progressive forces with clear political vision on national and international issues. It is the conception that, while sticking upon to its ideology, the paper should change into a full-fledged newspaper. DESHABHIMANI has changed a lot in form and content in recent times. It comes out regularly with the special pullouts on socio-economic, industrial & business, agriculture, sports and tourism etc., thereby attaining the status of a complete newspaper. The Children’s magazine "Thathamma", a sister publication, is widely accepted. DESHABHIMANI weekly sustains its qualitative standard. The first sports magazine in malayalam, "Kalikkalam", brought out by DESHABHIMANI, also shows its adaptability to cope with the changing times. EMS had the desire and vision to make DESHABHIMANI the largest circulated daily. We are concertedly striving to fructify his dreams. In not so distant future his dreams will be achieved. Promoters Promoters of this organization were full time executive members of the communist party of
India(Marxist),kerala.they had to their credits good experience in running similar organizations9other five editions). i.e.at kozhikode-deshabimani printing and publishing house Ltd kochi- chinta printing and publishing company pvt.Ltd Trivandrum- v.krishnapillai memorial printing and publishing company pvt.Ltd Kannur-AKG memorial printing and publishing company pvt.Ltd
Land and building The company had acquired 53 cent of land at punkunam,trichur sy.no:765of
ayyanthole.subregistery for a sum of Rs68.20 lakhs and buildings were constructed there having a total area of 3572 sq.meters. Land and building Land Factory building Auxiliary building Area 53 cents 1935 sq.mt 1637 sq.mt Value(in 100 of Rs) 6820 7000 6000
Total
19820
Plant
the company purchased plant and machinery for a sum of Rs 87,50,000.the plant and machinery includes printing machine,electrical fittings, generator, plante exposing machinery,camera,computer,transformer,air conditioners,etc.All these plant and machineries are of indigenous tech.the project cost the company was Rs.2.9 crores which was as summarized below
Fixed asset Land Building Plant and machinery Preliminary expense Furniture and fitting Total investment
Amound in 1000 6820 13000 8750 30 400 29000
OTHER PUBLICATIONS
1 2 3 4 5
Deshabhimani Weekly Peoples Democracy (Weekly) Chintha Variga (Weekly) Sthree Shabdham (Women’s Magazine) Thathamma (Children’s Magazine)
OBJECTIVE & VISION
Its main objectives has always been acting as the eloquent mouth piece of the progressive forces with clear political vision on national and international issues. Its vision is to make Deshabhimani the largest circulated daily.
ORGANIZATION CHART
Secretary CPI (M), State Committee
Printer & publisher General Manager Unit Managers Desk Business Promotion Manager Circulation Manager Personnel & Administration Manager Accounts News Editor Chief Sub Editor Sub Editor Bureau Bureau Chief Sub Reporters Reporters Chief Editor Resident Editor
Manager Advertising Manager Marketing Manager Section Heads Assistant Marketing Manager Senior Executives Executives Senior Clerks Clerks
DIFFERENT DEPARTMENTS
There are six departments in the company apart from the editorial department They are : 1. Circulation department 2. Personal & Administration department 3. Marketing department 4. Accounts department 5. Advertising department 6. Business promotion department DEPARTMENTAL HEADS
Unit manager Business Promotion manager Personnel & Administration manager Accounts I/C Circulation manager EDITORIAL DEPARTMENT Chief Editor Resident Editor
: : : : :
C.N. Mohan Vinayakan C.V. Binoy Rajan Ajayagosh A B T.A. Mathew
: :
V.V. Dakshinamurthy P. Rajiv
Printed and published by E.P. Jayarajan on behalf and for Pinarai Vijayan Secretary CPI (M) Kerala State Committee.
CIRCULATION DEPARTMENT Circulation Manager
Asst.Circulation Manager
Section head
Senior Clerks
Clerks
Circulation Department is regulated as central department in a newspaper industry since it is confined with the responsibility of circulation of daily and publications. It is the most crucial department that decides the future growth of the company. It is this department that acts as a catalyst to increase readership. It has to coordinate the efforts of the staff to achieve the set target. It also has the charge of circulation of bureau office in taluks and sub offices in the districts were there is no unit. These departments collect the market feed back and take remedial steps to boost the circulation. This department monitors the work of the agents and find out the area where the circulations is weak or less and take corrective steps to improve circulation by giving needful support to the agents. It should ensure that the required number of daily and publications are supplied to the agent at the right time and right place. It also makes the follow up of the collection from the agents and ensures that the agent makes their payment promptly. It also has the duty to redress the grievances from the customers and agents regarding the circulation of the daily and publications. It also makes market research prepares statistical reports to monitor the current position of their circulations. It also undertakes promotional activities. Duties and Responsibilities 1 2 3 4 5 6 7 8 In the To co-ordinate the efforts of office staff and field staffs To undertake the circulation of daily and publications To make the follow up of the collections from the agents and customers To maintain and increase the circulation To achieve the target set by the company To undertake the promotional activity To provide required help to the agents where circulation is weak or less and takes remedial steps to improve circulation To appoint agents according to the geographical area
9
To carry on market researches timely and prepare statistical reports for management decision making
10 To prepare performance appraisal of the subordinates
PERSONNEL & ADMINISTRATION DEPARTMENT
Personnel & Administration Manager Asst.Personnel & Administration Manager
Section Head
Senior Clerk
Clerks
Personnel and administration department plays a major role in every organization. The successful running of an organization mainly depends upon the efficiency and effectiveness of the department to provide and delegate quality manpower. Personnel and Administration department performs a lot of functions. The main functions of the Personnel and Administration Department are: 1 2 3 4 5 6 To identify the manpower requirements and make recruitments accordingly To provide effective training to the recruited staffs. To carry on periodical analysis of the performance of the employees. To ensure that promotions are provided according to the performance reports. To maintain good and harmonious relationship between the management and the employees. To handle the grievances of the employees.
HR Department
In the modern era of liberalization the employees of an organization plays a vital role in the organizations existences. Now the new management expert consider Human Resource is the most critical resource which leads the company to success. Unit Manager
Personnel and administration manager
Computer DTP
Printing
Plate Making
Layout
Despatch
Unit manager controls and co-ordinates all the activities of production, administration printing etc. Recruitment and selection is done through written test / practical test and descriptive type. Two year training programme is compulsory for all the selecting candidates irrespective of their position. The parties deciding by management give training to the candidates. Promotion depends upon the performance. Regular reading, class conducted by expert offers carrier planning for future. Insurance (accident /medical), canteen, night shift allowance, gratuity are the welfare benefit in Deshabhimani. There are 2 trade unions in Deshabhimani. They are Deshabhimani Journalist union and Deshabhimani non Journalist union controlled by CITU. Trade unions are eager about employee welfare rules and regulations are under working journalist act, Factory Act and Industries establishment act. Strict time schedule, uniform for workers are important. Total strength of Deshabhimani Kochi edition is 135. 10 of them are female. All are experienced personalities.
HR Function Human Resources is the most important factor in an organization. It provides adequate supply proper quantity and quality as well as effective utilization of human resources. The HR functions of Deshabhimani are of the following 1. Recruitment & Selection When a vacancy arises an advertisement is published the newspaper. Applications are invited and are called for a written test and a direct preliminary interview. Thereafter candidates who are short-listed after the preliminary interview are called for a final round interview and appropriate candidate are selected and posted as probationary officer for 2 years. Sometimes direct recruitment is done from the department’s existing data bank. After appointing as probationary officer it is the duty of the personnel and administration department to provide training to the staff. In Deshabhimani the method of training adopted is on the job training. This enables to have a thorough knowledge about the job and work environment. These training enable the employees to be more focused about various aspects like selfmotivation, self-confidence and leadership qualities. It is the responsibility of P& A department to identify the strength and weakness of the employees and provide training accordingly and enable to suit for the respective job. The department also provides training to the existing employees to the changing work environment and to be rehabilitated to the new surroundings and get them introduced to the practices, policies and purpose of the concern. The department also makes the performance appraisal of the staff. Each department heads are required to prepare a performance report of the employee and submit it to the P & A department. The P &A department after studying the report provide rewards and promotions to the eligible employee. 2. Training and development Training is an organized procedure for increasing the knowledge and skill of people for a specific purpose. The trainees acquire new skill of people for a specific purpose. The trainees acquire new skill, technical knowledge, problem-solving ability etc. it also gives an awareness of the notes and procedures to guide their behaviour. Training improves the performance of employees on present jobs and prepares them for taking up new assignments in future. In Deshabhimani there are two year training programme is compulsory for all the
selecting candidates irrespective of their position. The parties deciding by management give training to the candidates. These type of training programme help to widen the knowledge of an employee. There are 98% of employees are satisfied with the training programmes provided by the management, but 2 % of employees are not satisfied with the training programmes. 3. Manpower Planning “Manpower planning is the strategy for the acquisition, utilization, improvement and preservation of an organisation’s human resources. It is aimed at coordinating the requirements for and the availability of different types of employees”. It is the process of determining manpower requirements. In Deshabhimani, manpower planning heips in utilization of manpower sources like working environment, suitable performance appraisal etc. 4. Promotion Promotion creates a feeling of discipline and respect for senior persons. It recognizes the right of senior persons for promotions. The employees can know the future prospects of their job. This system creates more peace in the organization because such promotions will be acceptable to all. This is the cheapest system of recruitment. The existing manpower can be used to an optimum level by giving them training and preparing for higher jobs. This system is very simple to operate. In deshabhimani, promotion decisions are based on the efficiency and performance of an employee. In 82% of employees agreed with the promotion decisions, but 18% of employees did not agree with promotion decisions. 5. Welfare Policy and Measure The company provide various types of health, wealth and safety. It provides insurance (accident / medical ) canteen, night shift allowance, drinking water, facilities, houses, incentives, remuneration etc. 86% of employees are satisfied with the welfare programmes provided in the organization, but 14% of employees are not satisfied with the existing welfare programmes. 6. Performance appraisal It is an established fact that people differ in their abilities and attitudes. The eraluction of their performance is the most significant tool of an organization. This helps in assigning work according to ability and capacity spotting people for higher responsibility jobs and recogning training and developmental needs. In deshabhimani systematic evulation of employees with respect to their performance. 7. Placement
It makes assigning suitable jobs of selected candidates so as to match employees qualifications with job requirements. In deshabhimani the parties deciding by management give placement to the candidates. 8. Job Satisfaction Job satisfaction is a pleaxrable or positive emotional state resulting from the apparel of one’s job or job experience. In Deshabhimani the job satisfaction Policies are. 1 2 3 4 5 6 7 8 9 The organization always makes sure that employees enjoy their work. Co –operativeness between colleagues Equipment provided in the organization are sufficient to more productive Job station facilities employees development Communication between co-workers Team spint in high order Senior manages helping mentality Shift based work Present working conditions It involves planning the carrier of employees and implementing carrier plans so as to fulfill the career aspiration of people. In deshabhimani regular neading class conducted by experb offers carrer planning for future. 10. Compensation function It refers to providing equitable and fair remuneration to employees for their contribution to the attainment of organizational objectives. In deshabhimani they provides various compensation like, bonus, wage and salary administration, job station , gratuity, incentives etc.
9. Carrier Planning and development
MARKETING DEPARTMENT
Space Marketing (Structure) Senior Marketing Manager
Marketing Manager
Assistant Marketing Manager
Marketing Executives
News paper Marketing (Structure ) Circulation Manager Assistant Circulation Manager Senior Clerks Organizer
In Deshabhimani the marketing as in two aspects. They Are space selling & Newspaper marketing (Circulation) space marketing as done through accredited & non accredited advertisement two different marketing aspects are shown above, Space marketing as done marketing under marketing managers. But news paper marketing as under circulation manager takes all the initiatives to get maximum advertisements. Through all the sources with the help of business promotion department (Circulation department) Circulation manager identifies defects and cleans the complaint of agent’s Assistant circulation manager, senior clerks and organizers help him in these functions. In India audit Bandeau of circulation (ABC) & National Readership studies council are the authorized agencies and they give certificates after verification. There are different schemes for the newspaper. It has different range of products such as Deshabhimani weekly, women’s monthly, children’s Fortnightly etc. there is a good relationship, mutual understanding and cooperation among different departments. The communication system as direct approach, telephone-mail, Fax etc. in space selling the payment method is cheque, DD and by cash for accredited agencies settlement should be before due date, for non-accredited agencies 3 months credit policies are allowed. But in news paper selling agents should remit month deposit and monthly billing system as done. 1 month credit policy as followed by them also. G.M., unit managers & Marketing managers in each centre meet every month and they decide the various marketing activities.
ADVERTISING DEPARTMENT
Advertising Manager
Asst. Advertising Manager Senior Clerks
Exicutives
The word advertising means turns to turn the people towards it. It means advertisements turn the valuable attention of the consumers towards the product. Advertising is a communicative method of informing mass or selective audiences about the product or service. The activities of the advertising department include the placing and scheduling of the advertisements. The advertising manager decides the place where a particular advertisement should come and he also decides when to come. On Festival seasons (Onam, Vishu, Christmas etc.) the advertisement rates will be different.
Pricing in Deshabimani ADVERTISEMENT RATES PER SQ CM – EFFECTIVE 1ST APRIL 2007
EDITIONS Kozhicode Kochi Thiruvananthapuram Kannur Kottayam Thrissur All Kerala + Gulf*
COMMERCIAL B/W Colour 56 112 66 56 56 43 56 333 132 112 112 86 112 666
FRONTPAGE Colour 168 198 168 168 129 168 999
CLASSIFIED Display Per Word 42 20 50 42 42 32 42 250 20 20 20 15 20 50
Premium: Extra over the basic B/W rates shown above Black and white Front page Back page : 100% : 25% Multicolour Front page Back page : 150% : 125%
Inside pages : 100% Classified ads: maximum 100 words. Box charges Rs 35 extra. * Space in Gulf edition free for advertisements released on all-Kerala basis.
MECHANICAL DATA
Sizes / Measurements Print area Column height : : Column width ? 1 col ? 2 col ? 3 col ? 4 col ? 5 col ? 6 col ? 7 col ? 8 col : : : : : : : : 3.9 cm 8.0 cm 12.1 cm 16.3 cm 20.5 cm 24.6 cm 28.8 cm 33.0 cm Eight 50 × 33cm 50cm
No of columns to a page : Reproduction materials Black and white ads Colour ads : :
CDs (pdf) CDs (pdf)
BUSINESS PROMOTION DEPARTMENT
Business Promotion Manager
Section Heads
Senior Executives
Executives
Retainers all over India
Activities of the Business Promotion Departments are:
1 2 3 4
Interaction with major clients and media Rate negotiations with various agencies Interaction with I.N.S.,A.B.C.DAVP, RNI etc. Designing advertisement tariff and contacting their major clients.
ACCOUNTS DEPARTMENT
Accounts Manager
Section Head
Senior Clerks
Clerks
The successful running of an organization is mainly depending on the efficient and proper functioning of accounts department. The effective management of accounts department is very important because it is this department that decides when to spend and what to spend. This department is vested with the responsibility of preparing the annual budgets, payments of salaries to the office and management staff, payments for all the material purchases, preparing the balance sheet and the profit and loss account, to conduct internal auditing etc. The department also should take care of Government procedures like payments of taxes, filling of returns. The departments also should maintain the P. F. accounts, ESI, Gratuity, and Pension of employees. The departments are under the control of the accounts officer. The departments look after the collection from the advertisement, daily & publication. It also makes the cover time wages, provides traveling allowances, payments to part time correspondents etc. The unit maintains two types of booked, Trade Customer Ledger Control Account delays with the payments and receipt of advertisement and commission & Agents Ledger Control Accounts deals with the accounts of agents.
PRODUCTION DEPARTMENT
Editorial
Marketing Section
Advertisement Section
DTP Layout
Plate Marketing
Printing Bundling & Despatching
Distribution
News Collection/ Advertisement material collection Compassing of news/ Advertisements design Pre-press Pagination/ Page layout Printing Bundling, dispatching & distribution
Production depends upon the request from agents as per requirements. Production planning as done through computers, daily needs/ demands. Assembled computers & scanners, Plate making machines &Printing machine are the various machines used for production Inventories are news print orders Normal wastage is 4-5%. They may be damaged copies, low quality products etc. Maintenance system as efficient Daily checking, daily maintenance etc are done. Through out monitoring tailspin avoiding defects and there by quality defects done at the time of Production. There is no returned goods in news paper selling.
EDITORIAL DEPARTMENT
The editorial department is considered to be the nucleus of all the newspaper industry. The department plays a vital important role in every activity from gathering the news from all part till it is composed and printed. A various group of officials work together for the above function, the copy desk handles the general news and a local desk to handle the local news. The news are gathered from sources like PTI, UTI, from bureau office outside the state and from abroad. There are also agents, part-time reporters, and part-time correspondents etc to provide various news. The days work starts with a meeting conducted by the deputy chief editor with the sub editors and the chief reporters to formulate a précis of the work. The news is collected through the proper channel and ensures its truth ness before it is accepted. Different sub-editors are in charge of different pages. The news are forwarded to the respective sub-editors from the news desks for editing and is paginated according to the importance of the news and space and send for composing and proof reading. The sub-editors read the module thoroughly and check the headlines, caption and pictures and make corrections if required and send for printing at the scheduled time. The scheduled time for first page is 8 pm. For all other pages common time is between 7-10 pm. And should be made available before 11 pm for printing.
INDUSTRIAL RELATION IN DESHABHIMANI
INDUSTRIAL RELATION IN DESHABHIMANI
Industrial relation is the collective relationship between union and employee which grows out of employment. The subject of industrial relation include. 1. Individual relation and joint consultation between employers and workers at work place. 2. Collective relation between employers and their organizations and the trade unions 3. The part played by the state in regularly the relations. In Deshabhimani, industrial relation is an outcome of employment relationship in an industrial enterprise is professional and realistic. The rule-making by employer-employees trade unions of Deshabhimani is within the statutory frame work so that uninterrupted production take place. The method of adjustment and co-operation is perfect within the work place. There are two trade unions in Deshabhimani. They are Deshabhimani journalist union and Deshabhimani non journalist union controlled by CITU. Trade unions are eager about employees welfare. Rules and regulations are under working journalist act, factory act and industries establishment act. Strict time schedule, uniform for workers are important. Total strength of Deshabhimani Thrissur edition is 135. 10 of them are female. All are experienced personalities. The organization always makes sure that employees enjoy their work. The management provides good incentive system. Team spirit is high in Deshabhimani. The employer-employee relationship is very effective in Deshabhimani. The communication between co-workers is very effective and efficient. The employees are justified with the recreational facility. Absenteeism is less in Deshabhimani because the employees are satisfied with the leave procedures.
MCKINSEY’S 7s FRAME WORK
Structur Structur e e
??
Strategy Strategy
System System
Shared Shared value value
Skills Skills
Style Style
Staff Staff
One of the early and widely accepted frameworks that identify the key factors that best explains superior performance is the McKinsey 7-S frame work. this frame work provides a useful visualization of the components that managers must consider in making sure a strategy permeates the day to day life of the firm.this frame work suggest that once the strategy has been designed, the managers focus on six components to ensure effective execution-structure, system,
shared values(culture), skills, style and staff.if there is a change in any one of the element, it will affect all the other elements in the frame work. STRUCTURE The essential parts of a newspaper organization are editorial, business (administration) and mechanical. The editorial department looks after the papers, content news, editorial, artwork and features; the business department takes care of the circulation, advertising, the promotion and the office routine, and the mechanical department and dispatches the product • Editorial news department includes: Bureau, ditorial Department, Library • Businesss division includes: Circulation, advertising, accounts • Mechanical division includes DTP, Layout, printing Structure of management a. Journalist staff b. Non Journalist staff c. Mechanical staffs Structure of mechanical staff Offset printing foreman/offset printer
Foreman/offset m/c man
Assistance printer/camera operator
Driver/Electrical/Junior Machine man
Cleaners and helpers
Structure of Non Journalist Staffs General manager
Departmental Manager
Assistant department Manager
Sectional heads Senior clerks
Jr.clerk Structure of Journalist staff
Editor
Executive Editor
Resident editor
Assistant Editor,chief of News bureau,News Editor
Associated News Editor,chief reporters,chief sub editor, chief librarian,chief artist,chief news photographer
Senior sub editor,chief librarian, chief artist,chief news photographer
Senior sub editor, senior reporters,senior librarian
Sub editors, reporters, photographer, artist, librarian,chief proof reader
SKILL:
STYLE:
STRATEGY
SYSTEM
STAFF
SHARED VALUE
SWOT ANALYSIS
Business firms undertake Swot which includes strength, weakness, opportunities and threats. It is also known as NOTS-UP analysis. Through this analysis the strength and weakness existing within an organization can be matched with the opportunities and threats operating in the environment so that an effective strategy can be formulated. An effective organizational strategy therefore is one that capitalizes on the opportunities through the use of strength and neutralizes the threats by minimizing the impact of weakness.
STRENGTH, WEAKNESS, OPPORTUNITY, THREATS
1. Strength The strength of Deshabhimani is a well efficient management. It has different range of products such as Deshabhimani weekly, women’s monthly, children’s fortnightly etc. there is a good relationship, mutual understanding and co-operation among different departments. The communication system is direct approach, telephone, e-mail, fax etc. in Deshabhimani there is no share and bouel. Machineries, building are the assets of Deshabhimani. There is no dividend policies, payment and collection is done through cash, cheque, D.D. etc. all assets are insured. 2. Weakness The quality of newspaper is very poor. This paper has no ISO certification. The main weakness that is in Deshabhimani the decisions are taken only by the party. Role of decision making of employees is very poor. 3. Opportunity The main opportunities there is Execution trail-men. The industries opportunity spread all over Kerala. They have to adopt new methods of production and standards according to quality needed. The parties deciding by management give training to the candidate. 4. Threats The main threats facing by Deshabhimani is the competition from its rival companies. Manorama always write newses opposing Deshabhimani. They consider Deshabhimani as their opponent. Other political parties always talk against Deshabhimani.
FINDINGS
Findings
1. Majority of employees were satisfied with the training programmes provided in this organization 2. Some of the employees were not satisfied with the recreational facility provided in this organization 3. Most of the employees agreed with the co-operativeness among colleagues 4. Majority of the employees are satisfied with the incentive system of this organization 5. Some of the employees do not agree with the job station 6. Most of the employees were satisfied with the present working conditions in this organization 7. Some of the employees did not agree that the promotion decisions are based on the efficiency and potential of the employer. 8. Some of the employees are of the opinion that the equipment provided in the organization are insufficient to be more productive.
SUGGESTIONS
Suggestions
1. Management should consider the performance of employees for taking promotion decisions 2. Management should provide better recreational facilities for the employees 3. Management should make the awareness about advantages of job station to the employees 4. Management should provide the modern equipment in the organization for increasing the productivity 5. Management should give more importance in the case of health benefit 6. Management should improve the welfare programmes provided in the organization
CONCLUSION
The basic and primary objective of this study is to understand about the Marketing Department and Functions. All the dates mentioned of several department and about the news paper company Deshabhimani was collected from respective departments with the guidance and help of Business promotion manager of Deshabhimani Thrissur Mr. Vinayakan. This study enabled me to get indepth knowledge of various activities of Deshabhimani.
BIBLIOGRAPHY
1 2 3 4 5 Human Resource Management – Shashi. K. Gupta, Rosy Joshi Dynamics of Industrial Relations – C.B. Mamonia, Satish Mamonia , S.V. Gankar Organizational Behaviour www.deshabhimani.com www.google.com - Fred Luthans
doc_581768599.doc
The Paradesi Synagogue is the oldest active synagogue in the Commonwealth of Nations,[2] located in Kochi, Kerala, in South India. Constructed in 1568, it is one of seven synagogues of the Malabar Yehudan people or Cochin Jewish community in the Kingdom of Cochin.
CONTENTS
CHAPTER NO I. II. III. IV. V. VI. INTRODUCTION BRIEF HISTORY OF THE ORGANIZATION DEPARTMENTS MICKINSEY’7s FRAME WORK SWOT ANALYSIS FINDINGS AND SUGGESTIONS TITLE PAGE
INTRODUCTION A newspaper shall mean any printed periodical work containing public news or comments on public news. It is the most common non- personal communication channel. It is a type of print media which has a great influence on both rich and pore people. The main advantage of newspaper is their flexibility and timeliness. It is a media having good local news coverage it is broadly accepted and provides high believability Moreover it needs only low cost. A news paper dies every morning & a new day comes with a fresh daily. It is a unique feature of newspaper industry compared to other industries. News paper reading have turned out as a habit of the people. It has an industrial part of mans day today life. Compared with many other developing countries, the Indian press has flourished since independence and exercise a large degree of independence. British colonialism allowed for the development of tradition of freedom of the press, and many of India’s great English – language newspaper and some of the its Indian – language press was begun during the nineteenth century. As India became independent, ownership of India’s leading English-language newspapers was transferred from British to Indian business groups, and the fact that most English – language newspapers have the backing of large business houses has contributed their independence from the government. IN 1950 there were 214 daily newspapers, with forty- four in English and the result in Indian languages. By 1990 the number of daily newspapers had grown to 2,856 with 209 in English and 2,647 in indigenous languages. The expanision of literacy and the spread of consumerism during the 1980s fueled the rapid growth of news weeklies and other periodicals. By 1993 India had 35,595 newspapers of which 3,805 were dailies and other periodicals. Although the majority of publications are in indigenous languages, the English – language press, which has widespread appeal to the expanding middle class, has a wide multi-city circulation throughout India. There are four major publishing groups in India, each of which controls national and regional English – language and vernacular publications. They are The Times of India Group, The Indian Express Group, The Hindustan Times Group, and The Anandabazar Patrika Group . The Times of India is India’s largest English – language daily, with a circulation of 656,000
published in six cities. The Indian Express, with a daily circulation of 519,000 is published in seventeen cities. There also are seven other daily newspapers with circulations of between 134,000 and 477,000, all in English and all competitive with one another. Indian – language newspapers also enjoy large circulations but usually on a statewide or citywide basis. For example, the Malayalam – language daily Malayala Manorama circulates 673,000 copied in Kerala, the Hindi – language Dainik Jagran circulates widely in Uttar Pradesh and New Delhi, with 580,000 copies per day, Punjab Kesari, also published in Hindi and available throughout Punjab and New Delhi, has a daily circulation of 562,000, and the Anandabazar Patrika, published in Culcutta in Bengali, has a daily circulation of 435,000. There are also numerous smaller publications throughout the nation. The combined circulation of India’s newspapers and periodicals is in the order of 60 million, published daily in more than ninety languages. India has more than forty domestic news agencies. The Express News Service, the Press Trust of India, and the United News of India are among the major news agencies. They are headquartered in Delhi, Bombay, and New Delhi, respectively and employ foreign correspondents. Although freedom of the press in India is the legal norm-it is constitutionally guaranteed the scope of this freedom has often been contested by the government. Rigid press censorship was imposed during the Emergency starting in 1975 but quickly retracted in 1977. The government has continued, however, to exercise more indirect controls. Government advertising accounts for as much as 50 percent of all advertisements in Indian newspapers, providing a monetary incentive to limit harsh criticism of the administration. Until 1992, when, when government regulation of access to newsprint was liberated, controls on the distribution of newsprint could also be used to reward favored publications and threaten those that fell in to disfavour. In 1998, at a time when the Indian press was publishing investigative reports about corruption and abuse of power in government , Parliament passed a tough defamation bill that mandated prison sentences for offending journalists. Vociferous protests from journalists and opposition party leaders ultimately forced the government to withdraw the bill since the late 1980s, the independence of India’s press has been bolstered by the liberalization of government economic policy and the increase of private-sector advertising provided by the growth of India’s private sector and the spread of consumerism. The first edition of Deshabhimani started on 4 th January 1989 from Thiruvanathapuram. Deshabhimani started its multi-colour edition at Kochi in 1993. The forth edition started from Kannur in 1994. The fifth edition started from Kottayam
in 1997. And the sixth editions of the Deshabhimani started from Thrissur in 2000. The internet edition started on 1st January 1998.
OBJECTIVES OF STUDY
1 2 3 4 To study about the Marketing Department To find out various functions in the Marketing Department To understand about the organization structure To find out the functions of different departments in the organization
5 To compare the current marketing strategies and the long term marketing strategies with previous years
INDUSTRY PROFILE
In the case of Indian media scenario, during the first stage, Indian journalism evolves slowly and in this period the freedom struggle takes place. The second period saw constant debut on the freedom of press. The govt. first fixed the price and pages of daily. The third period has a growing emphasis attained an equal status with other industry and they also depend on advertisement and other promotional activities to increase their circulation. The Indian press consists more than 15000 news papers in 20 different languages with combined circulation of more than 55 millions most the major dailies are membership in Indian Newspaper Society (INS). Printed dailies came in to existence in 15 th and 16th century but they were very expensive, and had a very small circulation. As the daily become popular, they provide more and more changes. They began to change according to the needs to the readers by offering more and varied information and services.
THE PRESS AT PRESENT
The growth of the press in India not limited and the expansion is in terms of number and circulation. In the case of quality also there has been perceptible change for better. Today the Indian press utilize almost all latest technologies. Computer controlled translation and type setting, sophisticated printing, technologies, electronic disk storage , video display terminals etc have become common features of news paper industry that leads to the growth and development only a few Indian newspapers maintain production quality and circulation with the best among the international dailies.
COMPANY PROFILE
Deshabhimani is one of the leading Malayalam dailies in Kerala. It is enjoying a common table circulation compared to other Malayalam dailies in the scenario. As the literacy level in Kerala is high, there is good circulation for all the leading dailies and Deshabhimani has a good positions and status in Kerala. This reflects the consumer interest towards Deshabhimani which the other publication. Deshabhimani covers more logical news and the language used in its as more perfect as compared to other dailies. But in the future it may face a lot of competitions to capture the market sot in has to adopt various marketing strategies. Now the old methods of printing are to be up to dated to make the jobs speed up. So the company is making use of the computerized techniques so as to make the industry up to date. Prabhatham (The dawn) started on the 9 th January 1935 at Shornur near Trichur under the editorship of EMS Namboodirippad as considered to be the harbinger of Deshabhimani. It is started as a weekly on 6th September 1942. On 8th January 1946, Deshabhimani transformed in to a four pages daily. Deshabhimani has editions at Kozhikode, Kochi, Kannur, Thiruvanathapuram, Kottayam,Thrissur and it started its multi color edition at Kochi in 1993 and Thiruvanathapuram, Kottayam and in 1994 . Its internet edition started on 1st January of 1998 is another feather on the cap of Deshabhimani. Deshabhimani is one among the three most circulated dailies in Kerala. The children’s Magazine “Thathamma” a sister Publication is widely accepted. The first spot magazine in Malayalam “ Kalikkalam” brought out by Deshabhimani.
CIRCULATION
The recent month-long circulation campaign of Deshabhimani, the official organ of the Communist Party of India (Marxist) in Kerala , has shaken the media world in the state. Before the launch of this compaign, Deshabhimani, was the third largest circulated daily in Kerala with a circulation of over 1.70 lakh copies according to the September 2002 report of the Audit Bureau of Circulation (ABC). The latest circulation drive has seen the total circulation of Deshabhimani campaigns in the past, this one was distinctly marked by a massive participation of the people. The hoardings and arches that come up on the route from Parassala in the south to Manjeswaram in the north of the state testify to the grandeur of this compaign and the massive people’s participation that it drew. This compaign has had no parallel in any part of Indian and should have captured the hearts of any traveler through Kerala with its color and enthusiasm. In a manner of speaking, Kerala has been waking up during the last few weeks seeing the colorful compaign hoardings and banners of Deshabhimani .The circulation compaign this time was in several ways reminiscent of the massive effort mounted some one-and-a-half decade ago to make Kerala fully literate. These newspaper giants have never agreed to an open debate on the latest trends in the media scene, clearly because of the fear that their masks would peel off in the process. They wield the arbitrary power to pass judgment on anything and every thing under the sun, but they see dark foreboding in any suggestions for such an open debate on what a newspaper is and should be. Deshabhimani, which is branded as a ‘party paper’ has shown the courage to frequently organize meaningful discussion on a variety of topics. Such open discussions have helped in giving the people deep insight in to the current trends in the media world and the way media impacts society. This has helped in the evolution of a parallel democratic media experience in Kerala. Even while keeping the tag of being a ‘political paper’ Deshabhimani, has never been afraid of Deshabhimani, is as the compaign slogan goes, always ‘With the Truth and With the People’. Deshabhimani, has shown in the courage to self – critically evaluate itself and other newspapers in Malayalam full public view only because it has adopted the search of hidden
truths as its guiding motto. One outstanding feature of the circulation compaign this time was the success with which Deshabhimani, could generate open debates on a variety of issues and ensure participation of people cutting across political barriers. Wrll-known thinkers, first – rung writers, religious heads, academic intellectuals and even people occupying the opposing political space, associated with the circulation compaign of Deshabhimani, this time in one way or another. The bourgeois media always poses to be well wishers of its readers and the people in general. Their language and get –up are meant to cleverly hide their reactionary agenda. Welfare of the masses does not figure in their real agenda. Their only objective is the protection of the rich. Malayala Manorama, which gloats about its claimed one crore plus Readership, makes only cursory attempts to address the burning problems of the people. One would hardly find any account of the wretched life of ordinary people eking out a living in such traditional industries as coir, handloom, cashew, beedi and toddy tapping in these papers. The media barons allot apace for news depending o the man hon. Member n their impact on the papers profit-andloss accounts. To the newspaper owners, only people with purchasing power mater. The massive response to Deshabhimani, circulation compaign is not accidental. This paper has worked in Kerala’s socip-economic, political and cultural spheres during the last 60 years preserving its unique individuality. Deshabhimani was the only paper subjected to ensuring during the darks days of Emergency. It could not publish even A.K.Gopalan’s speech in Parliame line are nt during those dark days. Deshabhimani had also played a stellar role in bringing to light the brutal murder of rajan, an engineering college student, during Emergency and in mobilizing public opinion against the ghastly act. When a naxalite, Varghses, was tied up and shot by the police, the bourgeois media’s attempt was to dub it as an ‘encounter killing’. Deshabhimani has never approved naxalite politics, but there was only one paper to tell the worls that Varghese was tied up and shot dead – Deshabhimani Much later, the other papers also had to accept this. When fundamental changes took place in Kerala’s agricultutral and educational sectors, Deshabhimani documentsed it well and told the people what was actually happening. When communal and caste force ignited the fire of divisive politics, the only paper that registered the onslaught was Deshabhimani.
When Deshabhimani was opposing the new economic policies that threaten to tear asunder every segment of national polity and economy, other bourgeois dailies were all praise for them. But the bitter experience of the last few years have opened their eyes. Deshabhimani was the only paper that cautioned the people years ago against the threats that secularism, the cornerstone of our Constitution, faced from religious fundamentalist forces. People at large are now realizing that the fears expressed by Deshabhimani about the consequence of communalism and new economic policies were indeed real. People now accept as a reality the social commitment and honesty that Deshabhimani has always cherished even while being and integral part of the well preserved and battle-ready organizational structure of the Communist Party of India (Marxist). The massive response that the circulation compaign receive is a sign of this. But we cannot rest on laurels . We know well that there is a tremendous scope for improvement . At every stage in Deshabhimani growth, our readers and the general masses have take care to point out our mistakes and shortcomings. We are hopeful that we would be able to improve Deshabhimani further by taking such suggestion and criticism in all its seriousness, keeping constant vigil and by putting up a united effort. The circulation compaign has proved that the progressive and democratic sections of the Kerala population wish to take Deshabhimani from its current position as the third largest circulated newspaper in Malayalam to higher levels. Lakhs of Malayalees realize that there is no other paper, which is uncompromising in its commitment to take their struggles forward. But, at the same, Deshabhimani must improve as a paper of the masses. There is an urgent need to mount an intense effort to improve its content and get-up. Our experience of the last sixty years and the intimate links that we have forged with the people should help as achieve this. Kerala is a model for the rest of India in literacy levels of the people. Kerala achieved this great honor through the constant endeavour of progressive and democratic sections of its society and radical minds. Deshabhimani has the same source of strength. Our effort is to be harness this rich source of energy and take Deshabhimani to the top position among Malayalam newspapers, just as Kerala was made the most literate state in the country.
HISTORY OF DESHABHIMANI
"Prabhatham" (The dawn), started on 9th January 1935 at Shorannur near Trichur, under the Editorship of EMS Namboodirippad, is considered to be the harbinger of DESHABHIMANI. Since it was the unofficial organ of the Socialist Section of the then Congress, it braved to fight against the injustice and atrocities prevailed. So, at the outset itself, it had to bear the brunt of authorities. The Publication of a Poem titled "Athmanadam" (Sound of the Soul) by Chovvara Parameswaran annoyed the government and the Paper was fined Rs.2000/Late A.K.Gopalan (popularly called AKG) who is one of the stalwarts of freedom movement and Communist Party in Kerala came forward confidently to raise funds, which was in dire need. He toured to Bombay, Ceylon, Burma and other places, met the malayalees there and managed to collect enough funds. It was at this time that the Second World War was broken out and consequently the government withdrew the license for the publication without any rhyme or reason. Many of the leaders working then in the congress socialist party were really communists. 64 prominent comrades of this section clandestinely got together at "Parappuram" in Pinarayi Panchayat, Kannoor district and resolved to function as the Communist Party, even though the Party had been banned. Since the ban on the party was lifted only in 1942, the party had to work in the most adverse circumstances during those period. As the party started functioning freely in 1942, It took initiative to have its own mouthpiece. Thus the birth of DESHABHIMANI at Kozhikode. It started as a weekly on 6th September 1942. The funds collected by A.K.G sustained it initially. Later E.M.S disposed of his ancestral property and donated the entire amount of Rs. 50,000/-. Deshabhimani’s editorial captioned "The call of the gallows" in connection with the Kayyoor Martyrs infuriated the British imperialists. The Madras government took revenge and ordered to deposit Rs. 1000/-. Even in those days people could raise this amount within days. Four years later, despite all these adversities and daring against onslaughts, on 18th January 1946 Deshabhimani transformed into a four pager morning daily.
The Proletarian perspective and Progressive views of the newspaper was so irritating to the erstwhile princely rulers that the ‘Deshabhimani’ was banned once by the Government of Cochin and twice by the Diwan of Travancore during 1942-’46. By then Deshabhimani had become the fighting medium of the struggling people. It had taken up and raised voice for umpteen number of struggles. The agitation of toddy tappers of Anthikkad (Thrissur), strikes of Cochin harbour, Sitharam Mill, (Trichur) and Aaron Mill, (Kannur) were some of the outstanding among them. Not only the mass agitations in different parts of the state, but the struggles of the workers of other states also were reverberated through Deshabhimani. It played its revolutionary role diligently for the cause of those who laid down their lives at Karivallor, Kavumbai, Munayankunnu (Kannur) and Onchiam (Kozhikode) fighting against landlordism and Colonialism. To improve the quality and meet the growing popularity, the need to replace the double dummy cylinder press by a speedier modern rotary press was felt in 1947 itself. Here also the partyworkers approached the people for the fund. The response was fantastic; experiences were inspiring Only because of political reasons, harassment and persecution against DESHABHIMANI continued unabatedly. Under the "Public Security Act" of 1947, many members of the editorial board were taken into custody. New cases were registered against them. Again the authorities insisted for a deposit of Rs.4000/. Party sympathizers and workers raised the fund as they have done it earlier. They were well aware that the existence of the paper was the need of the day. Since the Kozhikode edition alone couldn’t meet the growing demand of the paper, the party took the initiative to start the 2nd Edition from Kochi on 16th May 1968 to cater the needs of Southern Kerala. In 1973 new building was constructed for it, again by raising Funds from the masses. The 3rd Edition of DESHABHIMANI started on 4th January ’1989 from Thiruvananthapuram. For this, party had decided to collect Rs. 25 lakhs. The result was beyond expectations. By way of one day bucket collection people generously donated Rs. 45 lakhs. DESHABHIMANI started its multi colour edition at Kochi in 1993, and Trivandrm & Kozhikode in 1994. Kannur and Kottayam Editions started with the colour printing installations
right from the beginning. The next Edition of DESHABHIMANI started on 30th January 1994 at Kannur, the stronghold of communist movement. One-day collection for Kannur edition throughout the state was Rs. 42 lakhs. Apart from this, Rs. One Crore was collected only from Kannur and Kasargode districts by way of the 12-year subscriptions. It was a landmark in the History of DESHABHIMANI. On March 22th 1997, the 5th Edition was started at Kottayam, which had another salient feature in the fund collection. Two days bucket collection for Kottayam Edition was Rs. 75 lakhs. Besides that Rs. One Crore and 40 lakhs was collected through the annual subscriptions from the districts within the limit of new edition. In 1999,on 26th june E.K.Nayanar laid the foundation stone for the 6 th Edition at Thrissur. It is really an inspiring experience to note that within one month about One Crore and Five lakh Rupees was collected only from Trissur district for the sixth edition. People from all walks of life have given their share to this fund. Almost all the workers, peasants and employees’ etc. have contributed their One-Day Wages. On 1st September 2000 Thrissur edition was inaugurated. All the Printing and publishing companies that bring out different editions were named after the Party Stalwarts P Krishna Pillai, AKG, C H Kanaran and EMS respectively. The Internet edition started on 1st January of 1998 is another feather in the cap of DESHABHIMANI.From a very humble beginning of asset wise and circulation wise, it has become the third largest circulated daily in Kerala reaching a wide range of readership. The growth from "Kallachu" (a primitive calligraphic mode of printing) to the well-equipped modern machinery with all-out computerised facilities, tiding over all the hardships and constraints, is nothing but the fulfillment of the aspirations of the toiling masses and down trodden people of Kerala. Without their unstinted support and wholehearted loyalty it wouldn’t have been so. Stalwarts of the left and progressive movements in Kerala like EMS Namboodirippad, M S Devadas, V T Induchudan, K P R Gopalan, P Govinda Pillai, K Chathunni Master, E K Nayanar and S Ramachandran Pillai were the luminaries who adorned the Chief Editorship of DESHABHIMANI at different times. Alongwith hundreds of party workers and thousands of
sympathizers, P Krishna Pillai, A K Gopalan, E M S, C H Kanaran, Azheekodan Raghavan, P Kannan Nair, N Sreedharan and Chadayan Govindan were, among others, the moving spirits behind Deshabhimani. Since March 1998, after the demise of E M S, V S Achut a number no more than a year in May 1989 the hanandan, member, Polit bureau, CPI (M) took over the Chief Editorship. M. Govindankutty was the Printer & Publisher during 1951-67. In 1973 P. Kannan Nair tookover as the Printer, Publisher and General Manager. After his death in 1990, P. Karunakaran is the Printer, Publisher and General Manager. From the beginning onwards the Proprietorship of DESHABHIMANI was vested with EMS. Since 1998 late Chadayan Govindan and after his death Pinarayi Vijayan holds the Proprietorship as the Secretary of CPI (M) Kerala State Committee. EMS has been the be-all and end-all of DESHABHIMANI throughout his life. Till the very end of his life he continued to be the leading light. One of the two articles he wrote on the very day of his demise, that is on 19th March 1998, was one for the daily which was a series on contemporary politics captioned "Congress, BJP and Left parties" that the Deshabhimani carried along with his obituary and other one for the first anniversary supplement of Kottayam Edition. DESHABHIMANI has always been acting as the eloquent mouthpiece of the progressive forces with clear political vision on national and international issues. It is the conception that, while sticking upon to its ideology, the paper should change into a full-fledged newspaper. DESHABHIMANI has changed a lot in form and content in recent times. It comes out regularly with the special pullouts on socio-economic, industrial & business, agriculture, sports and tourism etc., thereby attaining the status of a complete newspaper. The Children’s magazine "Thathamma", a sister publication, is widely accepted. DESHABHIMANI weekly sustains its qualitative standard. The first sports magazine in malayalam, "Kalikkalam", brought out by DESHABHIMANI, also shows its adaptability to cope with the changing times. EMS had the desire and vision to make DESHABHIMANI the largest circulated daily. We are concertedly striving to fructify his dreams. In not so distant future his dreams will be achieved. Promoters Promoters of this organization were full time executive members of the communist party of
India(Marxist),kerala.they had to their credits good experience in running similar organizations9other five editions). i.e.at kozhikode-deshabimani printing and publishing house Ltd kochi- chinta printing and publishing company pvt.Ltd Trivandrum- v.krishnapillai memorial printing and publishing company pvt.Ltd Kannur-AKG memorial printing and publishing company pvt.Ltd
Land and building The company had acquired 53 cent of land at punkunam,trichur sy.no:765of
ayyanthole.subregistery for a sum of Rs68.20 lakhs and buildings were constructed there having a total area of 3572 sq.meters. Land and building Land Factory building Auxiliary building Area 53 cents 1935 sq.mt 1637 sq.mt Value(in 100 of Rs) 6820 7000 6000
Total
19820
Plant
the company purchased plant and machinery for a sum of Rs 87,50,000.the plant and machinery includes printing machine,electrical fittings, generator, plante exposing machinery,camera,computer,transformer,air conditioners,etc.All these plant and machineries are of indigenous tech.the project cost the company was Rs.2.9 crores which was as summarized below
Fixed asset Land Building Plant and machinery Preliminary expense Furniture and fitting Total investment
Amound in 1000 6820 13000 8750 30 400 29000
OTHER PUBLICATIONS
1 2 3 4 5
Deshabhimani Weekly Peoples Democracy (Weekly) Chintha Variga (Weekly) Sthree Shabdham (Women’s Magazine) Thathamma (Children’s Magazine)
OBJECTIVE & VISION
Its main objectives has always been acting as the eloquent mouth piece of the progressive forces with clear political vision on national and international issues. Its vision is to make Deshabhimani the largest circulated daily.
ORGANIZATION CHART
Secretary CPI (M), State Committee
Printer & publisher General Manager Unit Managers Desk Business Promotion Manager Circulation Manager Personnel & Administration Manager Accounts News Editor Chief Sub Editor Sub Editor Bureau Bureau Chief Sub Reporters Reporters Chief Editor Resident Editor
Manager Advertising Manager Marketing Manager Section Heads Assistant Marketing Manager Senior Executives Executives Senior Clerks Clerks
DIFFERENT DEPARTMENTS
There are six departments in the company apart from the editorial department They are : 1. Circulation department 2. Personal & Administration department 3. Marketing department 4. Accounts department 5. Advertising department 6. Business promotion department DEPARTMENTAL HEADS
Unit manager Business Promotion manager Personnel & Administration manager Accounts I/C Circulation manager EDITORIAL DEPARTMENT Chief Editor Resident Editor
: : : : :
C.N. Mohan Vinayakan C.V. Binoy Rajan Ajayagosh A B T.A. Mathew
: :
V.V. Dakshinamurthy P. Rajiv
Printed and published by E.P. Jayarajan on behalf and for Pinarai Vijayan Secretary CPI (M) Kerala State Committee.
CIRCULATION DEPARTMENT Circulation Manager
Asst.Circulation Manager
Section head
Senior Clerks
Clerks
Circulation Department is regulated as central department in a newspaper industry since it is confined with the responsibility of circulation of daily and publications. It is the most crucial department that decides the future growth of the company. It is this department that acts as a catalyst to increase readership. It has to coordinate the efforts of the staff to achieve the set target. It also has the charge of circulation of bureau office in taluks and sub offices in the districts were there is no unit. These departments collect the market feed back and take remedial steps to boost the circulation. This department monitors the work of the agents and find out the area where the circulations is weak or less and take corrective steps to improve circulation by giving needful support to the agents. It should ensure that the required number of daily and publications are supplied to the agent at the right time and right place. It also makes the follow up of the collection from the agents and ensures that the agent makes their payment promptly. It also has the duty to redress the grievances from the customers and agents regarding the circulation of the daily and publications. It also makes market research prepares statistical reports to monitor the current position of their circulations. It also undertakes promotional activities. Duties and Responsibilities 1 2 3 4 5 6 7 8 In the To co-ordinate the efforts of office staff and field staffs To undertake the circulation of daily and publications To make the follow up of the collections from the agents and customers To maintain and increase the circulation To achieve the target set by the company To undertake the promotional activity To provide required help to the agents where circulation is weak or less and takes remedial steps to improve circulation To appoint agents according to the geographical area
9
To carry on market researches timely and prepare statistical reports for management decision making
10 To prepare performance appraisal of the subordinates
PERSONNEL & ADMINISTRATION DEPARTMENT
Personnel & Administration Manager Asst.Personnel & Administration Manager
Section Head
Senior Clerk
Clerks
Personnel and administration department plays a major role in every organization. The successful running of an organization mainly depends upon the efficiency and effectiveness of the department to provide and delegate quality manpower. Personnel and Administration department performs a lot of functions. The main functions of the Personnel and Administration Department are: 1 2 3 4 5 6 To identify the manpower requirements and make recruitments accordingly To provide effective training to the recruited staffs. To carry on periodical analysis of the performance of the employees. To ensure that promotions are provided according to the performance reports. To maintain good and harmonious relationship between the management and the employees. To handle the grievances of the employees.
HR Department
In the modern era of liberalization the employees of an organization plays a vital role in the organizations existences. Now the new management expert consider Human Resource is the most critical resource which leads the company to success. Unit Manager
Personnel and administration manager
Computer DTP
Printing
Plate Making
Layout
Despatch
Unit manager controls and co-ordinates all the activities of production, administration printing etc. Recruitment and selection is done through written test / practical test and descriptive type. Two year training programme is compulsory for all the selecting candidates irrespective of their position. The parties deciding by management give training to the candidates. Promotion depends upon the performance. Regular reading, class conducted by expert offers carrier planning for future. Insurance (accident /medical), canteen, night shift allowance, gratuity are the welfare benefit in Deshabhimani. There are 2 trade unions in Deshabhimani. They are Deshabhimani Journalist union and Deshabhimani non Journalist union controlled by CITU. Trade unions are eager about employee welfare rules and regulations are under working journalist act, Factory Act and Industries establishment act. Strict time schedule, uniform for workers are important. Total strength of Deshabhimani Kochi edition is 135. 10 of them are female. All are experienced personalities.
HR Function Human Resources is the most important factor in an organization. It provides adequate supply proper quantity and quality as well as effective utilization of human resources. The HR functions of Deshabhimani are of the following 1. Recruitment & Selection When a vacancy arises an advertisement is published the newspaper. Applications are invited and are called for a written test and a direct preliminary interview. Thereafter candidates who are short-listed after the preliminary interview are called for a final round interview and appropriate candidate are selected and posted as probationary officer for 2 years. Sometimes direct recruitment is done from the department’s existing data bank. After appointing as probationary officer it is the duty of the personnel and administration department to provide training to the staff. In Deshabhimani the method of training adopted is on the job training. This enables to have a thorough knowledge about the job and work environment. These training enable the employees to be more focused about various aspects like selfmotivation, self-confidence and leadership qualities. It is the responsibility of P& A department to identify the strength and weakness of the employees and provide training accordingly and enable to suit for the respective job. The department also provides training to the existing employees to the changing work environment and to be rehabilitated to the new surroundings and get them introduced to the practices, policies and purpose of the concern. The department also makes the performance appraisal of the staff. Each department heads are required to prepare a performance report of the employee and submit it to the P & A department. The P &A department after studying the report provide rewards and promotions to the eligible employee. 2. Training and development Training is an organized procedure for increasing the knowledge and skill of people for a specific purpose. The trainees acquire new skill of people for a specific purpose. The trainees acquire new skill, technical knowledge, problem-solving ability etc. it also gives an awareness of the notes and procedures to guide their behaviour. Training improves the performance of employees on present jobs and prepares them for taking up new assignments in future. In Deshabhimani there are two year training programme is compulsory for all the
selecting candidates irrespective of their position. The parties deciding by management give training to the candidates. These type of training programme help to widen the knowledge of an employee. There are 98% of employees are satisfied with the training programmes provided by the management, but 2 % of employees are not satisfied with the training programmes. 3. Manpower Planning “Manpower planning is the strategy for the acquisition, utilization, improvement and preservation of an organisation’s human resources. It is aimed at coordinating the requirements for and the availability of different types of employees”. It is the process of determining manpower requirements. In Deshabhimani, manpower planning heips in utilization of manpower sources like working environment, suitable performance appraisal etc. 4. Promotion Promotion creates a feeling of discipline and respect for senior persons. It recognizes the right of senior persons for promotions. The employees can know the future prospects of their job. This system creates more peace in the organization because such promotions will be acceptable to all. This is the cheapest system of recruitment. The existing manpower can be used to an optimum level by giving them training and preparing for higher jobs. This system is very simple to operate. In deshabhimani, promotion decisions are based on the efficiency and performance of an employee. In 82% of employees agreed with the promotion decisions, but 18% of employees did not agree with promotion decisions. 5. Welfare Policy and Measure The company provide various types of health, wealth and safety. It provides insurance (accident / medical ) canteen, night shift allowance, drinking water, facilities, houses, incentives, remuneration etc. 86% of employees are satisfied with the welfare programmes provided in the organization, but 14% of employees are not satisfied with the existing welfare programmes. 6. Performance appraisal It is an established fact that people differ in their abilities and attitudes. The eraluction of their performance is the most significant tool of an organization. This helps in assigning work according to ability and capacity spotting people for higher responsibility jobs and recogning training and developmental needs. In deshabhimani systematic evulation of employees with respect to their performance. 7. Placement
It makes assigning suitable jobs of selected candidates so as to match employees qualifications with job requirements. In deshabhimani the parties deciding by management give placement to the candidates. 8. Job Satisfaction Job satisfaction is a pleaxrable or positive emotional state resulting from the apparel of one’s job or job experience. In Deshabhimani the job satisfaction Policies are. 1 2 3 4 5 6 7 8 9 The organization always makes sure that employees enjoy their work. Co –operativeness between colleagues Equipment provided in the organization are sufficient to more productive Job station facilities employees development Communication between co-workers Team spint in high order Senior manages helping mentality Shift based work Present working conditions It involves planning the carrier of employees and implementing carrier plans so as to fulfill the career aspiration of people. In deshabhimani regular neading class conducted by experb offers carrer planning for future. 10. Compensation function It refers to providing equitable and fair remuneration to employees for their contribution to the attainment of organizational objectives. In deshabhimani they provides various compensation like, bonus, wage and salary administration, job station , gratuity, incentives etc.
9. Carrier Planning and development
MARKETING DEPARTMENT
Space Marketing (Structure) Senior Marketing Manager
Marketing Manager
Assistant Marketing Manager
Marketing Executives
News paper Marketing (Structure ) Circulation Manager Assistant Circulation Manager Senior Clerks Organizer
In Deshabhimani the marketing as in two aspects. They Are space selling & Newspaper marketing (Circulation) space marketing as done through accredited & non accredited advertisement two different marketing aspects are shown above, Space marketing as done marketing under marketing managers. But news paper marketing as under circulation manager takes all the initiatives to get maximum advertisements. Through all the sources with the help of business promotion department (Circulation department) Circulation manager identifies defects and cleans the complaint of agent’s Assistant circulation manager, senior clerks and organizers help him in these functions. In India audit Bandeau of circulation (ABC) & National Readership studies council are the authorized agencies and they give certificates after verification. There are different schemes for the newspaper. It has different range of products such as Deshabhimani weekly, women’s monthly, children’s Fortnightly etc. there is a good relationship, mutual understanding and cooperation among different departments. The communication system as direct approach, telephone-mail, Fax etc. in space selling the payment method is cheque, DD and by cash for accredited agencies settlement should be before due date, for non-accredited agencies 3 months credit policies are allowed. But in news paper selling agents should remit month deposit and monthly billing system as done. 1 month credit policy as followed by them also. G.M., unit managers & Marketing managers in each centre meet every month and they decide the various marketing activities.
ADVERTISING DEPARTMENT
Advertising Manager
Asst. Advertising Manager Senior Clerks
Exicutives
The word advertising means turns to turn the people towards it. It means advertisements turn the valuable attention of the consumers towards the product. Advertising is a communicative method of informing mass or selective audiences about the product or service. The activities of the advertising department include the placing and scheduling of the advertisements. The advertising manager decides the place where a particular advertisement should come and he also decides when to come. On Festival seasons (Onam, Vishu, Christmas etc.) the advertisement rates will be different.
Pricing in Deshabimani ADVERTISEMENT RATES PER SQ CM – EFFECTIVE 1ST APRIL 2007
EDITIONS Kozhicode Kochi Thiruvananthapuram Kannur Kottayam Thrissur All Kerala + Gulf*
COMMERCIAL B/W Colour 56 112 66 56 56 43 56 333 132 112 112 86 112 666
FRONTPAGE Colour 168 198 168 168 129 168 999
CLASSIFIED Display Per Word 42 20 50 42 42 32 42 250 20 20 20 15 20 50
Premium: Extra over the basic B/W rates shown above Black and white Front page Back page : 100% : 25% Multicolour Front page Back page : 150% : 125%
Inside pages : 100% Classified ads: maximum 100 words. Box charges Rs 35 extra. * Space in Gulf edition free for advertisements released on all-Kerala basis.
MECHANICAL DATA
Sizes / Measurements Print area Column height : : Column width ? 1 col ? 2 col ? 3 col ? 4 col ? 5 col ? 6 col ? 7 col ? 8 col : : : : : : : : 3.9 cm 8.0 cm 12.1 cm 16.3 cm 20.5 cm 24.6 cm 28.8 cm 33.0 cm Eight 50 × 33cm 50cm
No of columns to a page : Reproduction materials Black and white ads Colour ads : :
CDs (pdf) CDs (pdf)
BUSINESS PROMOTION DEPARTMENT
Business Promotion Manager
Section Heads
Senior Executives
Executives
Retainers all over India
Activities of the Business Promotion Departments are:
1 2 3 4
Interaction with major clients and media Rate negotiations with various agencies Interaction with I.N.S.,A.B.C.DAVP, RNI etc. Designing advertisement tariff and contacting their major clients.
ACCOUNTS DEPARTMENT
Accounts Manager
Section Head
Senior Clerks
Clerks
The successful running of an organization is mainly depending on the efficient and proper functioning of accounts department. The effective management of accounts department is very important because it is this department that decides when to spend and what to spend. This department is vested with the responsibility of preparing the annual budgets, payments of salaries to the office and management staff, payments for all the material purchases, preparing the balance sheet and the profit and loss account, to conduct internal auditing etc. The department also should take care of Government procedures like payments of taxes, filling of returns. The departments also should maintain the P. F. accounts, ESI, Gratuity, and Pension of employees. The departments are under the control of the accounts officer. The departments look after the collection from the advertisement, daily & publication. It also makes the cover time wages, provides traveling allowances, payments to part time correspondents etc. The unit maintains two types of booked, Trade Customer Ledger Control Account delays with the payments and receipt of advertisement and commission & Agents Ledger Control Accounts deals with the accounts of agents.
PRODUCTION DEPARTMENT
Editorial
Marketing Section
Advertisement Section
DTP Layout
Plate Marketing
Printing Bundling & Despatching
Distribution
News Collection/ Advertisement material collection Compassing of news/ Advertisements design Pre-press Pagination/ Page layout Printing Bundling, dispatching & distribution
Production depends upon the request from agents as per requirements. Production planning as done through computers, daily needs/ demands. Assembled computers & scanners, Plate making machines &Printing machine are the various machines used for production Inventories are news print orders Normal wastage is 4-5%. They may be damaged copies, low quality products etc. Maintenance system as efficient Daily checking, daily maintenance etc are done. Through out monitoring tailspin avoiding defects and there by quality defects done at the time of Production. There is no returned goods in news paper selling.
EDITORIAL DEPARTMENT
The editorial department is considered to be the nucleus of all the newspaper industry. The department plays a vital important role in every activity from gathering the news from all part till it is composed and printed. A various group of officials work together for the above function, the copy desk handles the general news and a local desk to handle the local news. The news are gathered from sources like PTI, UTI, from bureau office outside the state and from abroad. There are also agents, part-time reporters, and part-time correspondents etc to provide various news. The days work starts with a meeting conducted by the deputy chief editor with the sub editors and the chief reporters to formulate a précis of the work. The news is collected through the proper channel and ensures its truth ness before it is accepted. Different sub-editors are in charge of different pages. The news are forwarded to the respective sub-editors from the news desks for editing and is paginated according to the importance of the news and space and send for composing and proof reading. The sub-editors read the module thoroughly and check the headlines, caption and pictures and make corrections if required and send for printing at the scheduled time. The scheduled time for first page is 8 pm. For all other pages common time is between 7-10 pm. And should be made available before 11 pm for printing.
INDUSTRIAL RELATION IN DESHABHIMANI
INDUSTRIAL RELATION IN DESHABHIMANI
Industrial relation is the collective relationship between union and employee which grows out of employment. The subject of industrial relation include. 1. Individual relation and joint consultation between employers and workers at work place. 2. Collective relation between employers and their organizations and the trade unions 3. The part played by the state in regularly the relations. In Deshabhimani, industrial relation is an outcome of employment relationship in an industrial enterprise is professional and realistic. The rule-making by employer-employees trade unions of Deshabhimani is within the statutory frame work so that uninterrupted production take place. The method of adjustment and co-operation is perfect within the work place. There are two trade unions in Deshabhimani. They are Deshabhimani journalist union and Deshabhimani non journalist union controlled by CITU. Trade unions are eager about employees welfare. Rules and regulations are under working journalist act, factory act and industries establishment act. Strict time schedule, uniform for workers are important. Total strength of Deshabhimani Thrissur edition is 135. 10 of them are female. All are experienced personalities. The organization always makes sure that employees enjoy their work. The management provides good incentive system. Team spirit is high in Deshabhimani. The employer-employee relationship is very effective in Deshabhimani. The communication between co-workers is very effective and efficient. The employees are justified with the recreational facility. Absenteeism is less in Deshabhimani because the employees are satisfied with the leave procedures.
MCKINSEY’S 7s FRAME WORK
Structur Structur e e
??
Strategy Strategy
System System
Shared Shared value value
Skills Skills
Style Style
Staff Staff
One of the early and widely accepted frameworks that identify the key factors that best explains superior performance is the McKinsey 7-S frame work. this frame work provides a useful visualization of the components that managers must consider in making sure a strategy permeates the day to day life of the firm.this frame work suggest that once the strategy has been designed, the managers focus on six components to ensure effective execution-structure, system,
shared values(culture), skills, style and staff.if there is a change in any one of the element, it will affect all the other elements in the frame work. STRUCTURE The essential parts of a newspaper organization are editorial, business (administration) and mechanical. The editorial department looks after the papers, content news, editorial, artwork and features; the business department takes care of the circulation, advertising, the promotion and the office routine, and the mechanical department and dispatches the product • Editorial news department includes: Bureau, ditorial Department, Library • Businesss division includes: Circulation, advertising, accounts • Mechanical division includes DTP, Layout, printing Structure of management a. Journalist staff b. Non Journalist staff c. Mechanical staffs Structure of mechanical staff Offset printing foreman/offset printer
Foreman/offset m/c man
Assistance printer/camera operator
Driver/Electrical/Junior Machine man
Cleaners and helpers
Structure of Non Journalist Staffs General manager
Departmental Manager
Assistant department Manager
Sectional heads Senior clerks
Jr.clerk Structure of Journalist staff
Editor
Executive Editor
Resident editor
Assistant Editor,chief of News bureau,News Editor
Associated News Editor,chief reporters,chief sub editor, chief librarian,chief artist,chief news photographer
Senior sub editor,chief librarian, chief artist,chief news photographer
Senior sub editor, senior reporters,senior librarian
Sub editors, reporters, photographer, artist, librarian,chief proof reader
SKILL:
STYLE:
STRATEGY
SYSTEM
STAFF
SHARED VALUE
SWOT ANALYSIS
Business firms undertake Swot which includes strength, weakness, opportunities and threats. It is also known as NOTS-UP analysis. Through this analysis the strength and weakness existing within an organization can be matched with the opportunities and threats operating in the environment so that an effective strategy can be formulated. An effective organizational strategy therefore is one that capitalizes on the opportunities through the use of strength and neutralizes the threats by minimizing the impact of weakness.
STRENGTH, WEAKNESS, OPPORTUNITY, THREATS
1. Strength The strength of Deshabhimani is a well efficient management. It has different range of products such as Deshabhimani weekly, women’s monthly, children’s fortnightly etc. there is a good relationship, mutual understanding and co-operation among different departments. The communication system is direct approach, telephone, e-mail, fax etc. in Deshabhimani there is no share and bouel. Machineries, building are the assets of Deshabhimani. There is no dividend policies, payment and collection is done through cash, cheque, D.D. etc. all assets are insured. 2. Weakness The quality of newspaper is very poor. This paper has no ISO certification. The main weakness that is in Deshabhimani the decisions are taken only by the party. Role of decision making of employees is very poor. 3. Opportunity The main opportunities there is Execution trail-men. The industries opportunity spread all over Kerala. They have to adopt new methods of production and standards according to quality needed. The parties deciding by management give training to the candidate. 4. Threats The main threats facing by Deshabhimani is the competition from its rival companies. Manorama always write newses opposing Deshabhimani. They consider Deshabhimani as their opponent. Other political parties always talk against Deshabhimani.
FINDINGS
Findings
1. Majority of employees were satisfied with the training programmes provided in this organization 2. Some of the employees were not satisfied with the recreational facility provided in this organization 3. Most of the employees agreed with the co-operativeness among colleagues 4. Majority of the employees are satisfied with the incentive system of this organization 5. Some of the employees do not agree with the job station 6. Most of the employees were satisfied with the present working conditions in this organization 7. Some of the employees did not agree that the promotion decisions are based on the efficiency and potential of the employer. 8. Some of the employees are of the opinion that the equipment provided in the organization are insufficient to be more productive.
SUGGESTIONS
Suggestions
1. Management should consider the performance of employees for taking promotion decisions 2. Management should provide better recreational facilities for the employees 3. Management should make the awareness about advantages of job station to the employees 4. Management should provide the modern equipment in the organization for increasing the productivity 5. Management should give more importance in the case of health benefit 6. Management should improve the welfare programmes provided in the organization
CONCLUSION
The basic and primary objective of this study is to understand about the Marketing Department and Functions. All the dates mentioned of several department and about the news paper company Deshabhimani was collected from respective departments with the guidance and help of Business promotion manager of Deshabhimani Thrissur Mr. Vinayakan. This study enabled me to get indepth knowledge of various activities of Deshabhimani.
BIBLIOGRAPHY
1 2 3 4 5 Human Resource Management – Shashi. K. Gupta, Rosy Joshi Dynamics of Industrial Relations – C.B. Mamonia, Satish Mamonia , S.V. Gankar Organizational Behaviour www.deshabhimani.com www.google.com - Fred Luthans
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