Description
It will explain on marketing plan for India as a country and a brand, The PPt compares what india is percieved as what it should be. It covers various aspects of India. It talks about culture, landscape, brand image, website, campaign, fashion scene etc.
FLOW OF PRESENTATION
Executive summary
Situational Analysis-Video
Marketing Mix-4 Ps & 4 As
Positioning
SWOT Analysis
Marketing Strategy
• Identify the opportunities available to Indian companies • Highlight the need for policy makers to act quickly in view of the urgent job-creation requirements • Industry-specific action steps for central and state governments and Indian companies
SITUATIONAL ANALYSIS
SOURCE:IBEF
4 P’s
• Product: Competitive destination for investment and tourism • Price: Best facilities at lowest cost • Place: Demographic profile and infrastructure are improving • Promotion: ‘Incredible !ndia’ and other significant campaigns across globe
4 A’s
• • • • Acceptability: Fastest growing economy Affordability: Low cost of living Accessibility: Easily accessible to the world Awareness: Brand India
The Greatest Challenge
How do you “brand” an 8,000 year old civilization?
8
IMAGE OF INDIA
• What images does “India” evoke in the mind of world?
– An endless number of perceptions in the world about India and Indians – A land of stark contrasts
10
Elephants and Festivals
11
Mystics and Yogis
12
Snake charmers…
13
Festivals Fiesta
Where is the hygiene…..????
Champions of peace and compassion
16
The Taj Mahal
17
Overcrowded cities
18
Curried food
19
Ubiquitous beggars
20
Multitude of gods and goddesses
21
Bollywood…
22
Maestro with his Sitar
23
New age gurus…
5/10/2008
24
Modern day high tech powerhouses…
5/10/2008
25
Along with the world’s largest slums
2 6
Outsourced call centers, BPOs & KPOs
Hi, I’m Dan. How ya doin’?
2 7
In the Eye of the Globe
• The average American’s awareness of India has developed over many decades • What India means depends on age and demographics
Harsher images: Hungry beggars Filthy slums Sanctimonious Snake charmers
Softer images: Gentle and peaceful Democratic Smart, hard-working Spiritual, mystic
2 8
1956-1980’s: Sharp brand erosion
Positive
Hard-working, good techies, successful
Indians in Abroad
Vietnam stance; PL-480 Wheat USSR in Hungary India silent
India’s image
First Nuclear Explosions Coke/IBM Indira ejected Gandhi’s Emergency USSR in Afghanistan India silent
Negative
1950
1955
1960
1965
1970
1975
1980
1985
3 0
Metamorphosis of India
• Dynastic myth broken with the political ascent of the BJP
• Strong decentralization of power
• Focused on economy
– One of fastest growing economy – GDP breaks the trillion-dollar mark – Rapid integration with the global economy – Emergence of Bangalore, Hyderabad, Gurgaon
• Emergence of world class corporations
– Tata, Bharat Forge, Mahindra, Reliance, Wipro, Infosys, Suzlon, Ranbaxy, Dr. Reddy’s Lab, Bharati
Source: International Monetary Fund, 2007
3 1
Embracing globalization
• 800+ foreign company subsidiaries in India • Massive inflows of foreign investments • Indian companies competing globally
As of November, 2007
Source: www.bharathbooks.com
3 2
Past 20 years: Sharp brand upswing
Series of entrepreneurial and executive successes Tata acquires Jaguar INFY sales to reach $5B
Positive
Nuclear deal Clinton visit
India’s image India’s global image
Negative
Infosys IPO Nuclear test Economic explosion
Economic liberalization
1985
1990
1995
2000
2005
2010
3 3
Barriers
• For most outsiders, India has an image of an exciting, but dirty and unsafe country. • Also, India needs to move faster from its present image of merely ‘low cost’ to become strong on other important dimensions of customer satisfaction such as quality and innovation. • While several agencies are working to promote India, their efforts are not coordinated.
Strengths
Demographic Diversity of India
Rich in natural and living resources
Biodiversity & Traditional knowledge base
Powerful spiritual strength (Yoga-Ayurvada-Healing-therapy services)
Huge pool of labor force
High percentage of cultivable land
Strength(Cont…)
Extensive higher education system, third largest reservoir of engineers
High growth rate of economy
World class business-social-spiritual –political leader, Professor, scientist, Manager-Doctor-Engineer-Civil servants etc.
Ideas-Innovation-Integration
IMPACT OF SLOWDOWN ON CORPORATE INDIA
Q3 FY’09
Auto Finance FMCG
Net sales growth yoy %(18.3) 34.4 15.9
OPM % Q3 FY 2009
7.5 33.6 20.9
OPM bps change
(471) 114 (69)
PAT growth yoy %
(52.0) 41.0 34.9
Healthcare IT Infra Power Metals Realty
Total
8.1 25.8 32.4 43.2 (5.0) (60.8)
10.4
9.5 26.9 12.9 22.9 20.3 50.2
17.0
(851) 142 (149) (533) (1,468) (1,772)
(280)
(130.2) 19.9 25.8 16.4 (45.3) (69.8)
(9.1)
Source: India Infoline
38
Weakness
Poor infrastructure
Red tapism, bureaucracy
Rural-urban divide, leading to inequality in living standards Low productivity Unawareness: Quality-Standardization Huge population leading to scarcity of resources Low literacy rates & Education system
Opportunities
Huge domestic market General Agreement of trade on Services Collaboration : win-win thinking Scope for entry of private firms in various sectors for business Inflow of Foreign Direct Investment is likely to increase in many sectors Huge foreign exchange earning prospect in IT and ITES sector Investment in R&D, engineering design Rural economy development & social transformation
Threats
•
Competition from other countries Terrorism Agriculture excessively dependent on monsoons Increasing fiscal deficit Brain-Drain
Regional-Religion-caste-culture conflicts
Align brand building efforts
Central Govt. • Facilitate a convergence of ‘brand building’ efforts in ministries of tourism, commerce and external affairs • Facilitate alignment of central government ‘brand building’ with states’ and industry associations’ efforts State Govt. • Ensure positioning of state brand in line with India Inc. brand e.g. Kerala-Tourism, GujaratIndustry etc.
Align efforts of India Brand Equity Fund
•
• • • Government Transfer India Brand Equity Fund to an organization with the appropriate skills and manpower strength to run the fund Revisit mandate of IBEF with industry associations Corporate Create a cell within an industry association for administering the India Brand Equity Fund The industry cell should – recommend a broader mandate to the government for the India Brand Equity Funds incorporate need for focus on remote services & tourism
Website
• Current Website: www.gov.in • Controlled by: National Informatics Centre (NIC) • Current Status • Hire Professional • Presence of India Globally
Marketing the Website
Social networking sites
International and national news channel
International summit
Indian Fashion
• Current trend- Indo Western • Exposure of Indian designers abroad • Indian Fashion Magazine abroad
Fashion week – International
“Lakme Fashion Week”
Times Of India
Bombay Times
Media Partner
Hindustan Times
DNA
Tourism
Incredible India
? Changes in Advertisement
State wise / Region wise attractions
?
Feature in International Events
Dubai Shopping Festival Yoga Festival
?
New Campaign Strategies
More Road-shows
?
More Centre Offices
“MADE IN INDIA”
Exhibitions
?“Made In India” theme
?5 day exhibition ?Major cities across globe ?Display of all specialty products ?Art and cultural of India to be displayed
Educating and Training the Indian Workforce
• Principles • Curriculum should promote “Indian-ness” (history and culture) • Rationale • History and legacy should be instilled in all (before specialization) • Campaign such as “Each One, Teach One” • Innovation in curriculum in terms of going to bottom of the pyramid
Strategies
•
• • Principles Education supports individual (and collective) needs for research and development Rationale Many new areas emerging (e.g., biotechnology, genomics, etc.) Corporate Private investment necessary to support large cash needs in R&D (support with commercialization process) Improve functioning of government run institutions by providing knowledge and expertise solutions
•
Modify regulations • Specify time limits for various regulatory procedures including dispute resolutions, interconnection and quality of service • Expedite the process of introduction of a common single license for all telecom services Corporate • Develop a frame work/formal process for interaction between regulator and corporate sector so as to provide inputs in policy formulation and give feedback
Strategies
Central Government • Relax taxation • Temporarily relax the revenue share paid to the government so that operators have more cash to invest in telecom infrastructure • Facilitate financing of telecom companies • Include telecom as priority sector for funding by banks and other financial institutions
• Easy financing for IT projects • Corporate sector • Develop confidence amongst the financial institutions in the potential of IT sector by conducting seminars and publishing reports like the NASSCOM report • Develop a framework/norm for financing working capital by considering the intellectual/human capital as a part of tangible assets
Central Government • Provide facility of single window clearance for IT enabled services industry International marketing----• Identify top 10 markets for Indian IT services and undertake professionally designed marketing campaigns in these markets
•
•
•
• •
Corporate sector Seek help from NGOs for providing IT education in rural areas Invest in R&D for developing affordable computer Devices State Governments Set up technology parks like Hyderabad for IT companies & training centre of Infosys in Bangalore Bridge the Digital Divide Set up technology parks Attracting world-class talent
ACTION AREAS FOR IMPROVING HOSPITALITY SERVICES
• • Central Government Set up additional institutes for training students in hotel management and catering technology (it is estimated that only 50% of requirements can be met by current capacity in these institutes) Organize mobile training courses at low cost for small-scale agencies involved in servicing tourists (low grade hotels, travel agents, entertainment centers, etc.) State Governments Set up market intelligence network to provide latest and reliable tourism data Educate all ministries/Government bodies of the benefits of tourism to make it a national priority Plan cultural events/trade seminars/food festivals to attract international tourists Develop rural handicrafts industry Corporate Ensure proper training of staff for servicing tourists
• • • • •
Strategies
State Govt. • Deploy tourist security police at all important destinations • Reduce state taxes on tourism related industries like hotel and travel
Corporate Sector
• Participate in government’s initiative to outsource property management services
• Participate in government’s initiative to seek corporate sector’s help in maintaining specific tourist attractions
• Provide best possible services to the tourists
Restructure airports
Central Government • • Expedite the process of restructuring airports through corporate sector participation Formulate formal guidelines for corporate sector participation in airport infrastructure and set performance standards Regularly monitor the airport infrastructure and services against specific standards Formulate a comprehensive civil aviation policy covering all aspects relating to regulatory framework, airport infrastructure, domestic and international air transport, etc. Allow equity participation for foreign airlines Corporate • • Participate in building airport infrastructure Ensure performance against standards set by government
• •
•
Strategies
Government:
•
•
Set-up a healthcare insurance base in India
Run campaigns across India for educating masses about importance of healthcare, hygiene and availing of Insurance
Corporate sector: • • Private firms in the insurance sector should set-up medical insurance facilities Tie-up with foreign insurance companies to cover foreigners coming into India for healthcare facilities Corporate in the healthcare sector should actively control medical fraud, insurance fraud in order to encourage insurance firms to provide medical insurance products
•
Growth Potential
• India's power demand is estimated to increase from the present 120 giga watt (GW) to 315 GW–335 GW by 2017, if India continues to grow at an average of 8 per cent over the next 10 years. This would require a five- to ten-fold rise in power production, entailing investments worth US$ 600 billion over the next ten years. To feed its rapidly growing economy, India is planning to get an additional 60,000 MW of electricity from various hydro-power projects by the end of 2025. Under the Rajiv Gandhi Grameen Vidyutikaran Yojna, the Ministry of Power plans to electrify 120,000 villages in the current Five Year Plan (2007–12) & kept capital subsidy of Rs. 28,000 Crore ;allocation of Rs. 5,500 Crore for FY09. Tie-up with Indian MNCs for campaigns like “SAVE ELEXTRICITY” at global level
Source: McKinsey
• • •
•
75
FINANCIAL SCENARIO
Financing required for the Power Sector in Emerging Markets 1990 - 2020
160.0
Cumulative Sum ($Bn)
Total Power Investment ($Billion)
140.0 120.0
$2,300 Bn
High Investment Demand Scenario (3%) Gap covered by public financing, self -financing, donor funding, and rationing. $1,900 Bn
100.0
80.0 60.0
Low Investment Demand Scenario (2%)
40.0 20.0
Private Capital Mobilized in Power Sector
0.0
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
2014
2016
2018
Historic
Source: : World Bank,
Future
8
2020
76
• Will be opened in major countries • Will have one floor with restaurant providing Indian foods along with ambience similar to India • “Indian Bazaar” • About India
• Conducting sports events which has global significance • Has potential to bid for 2024 Olympics • Events like IPL and Champions League T20,Hockey World Cup, Cricket World Cp • Benefits : Tourism industry, Brand image upswing
Sources of Finance
Government Pvt. Companies Foreign private players
SOCIAL INITIATIVE BY INDIA
Fight Terrorism – A Social Initiative
• To project a safe Brand • To create international affiliations
doc_714263856.pptx
It will explain on marketing plan for India as a country and a brand, The PPt compares what india is percieved as what it should be. It covers various aspects of India. It talks about culture, landscape, brand image, website, campaign, fashion scene etc.
FLOW OF PRESENTATION
Executive summary
Situational Analysis-Video
Marketing Mix-4 Ps & 4 As
Positioning
SWOT Analysis
Marketing Strategy
• Identify the opportunities available to Indian companies • Highlight the need for policy makers to act quickly in view of the urgent job-creation requirements • Industry-specific action steps for central and state governments and Indian companies
SITUATIONAL ANALYSIS
SOURCE:IBEF
4 P’s
• Product: Competitive destination for investment and tourism • Price: Best facilities at lowest cost • Place: Demographic profile and infrastructure are improving • Promotion: ‘Incredible !ndia’ and other significant campaigns across globe
4 A’s
• • • • Acceptability: Fastest growing economy Affordability: Low cost of living Accessibility: Easily accessible to the world Awareness: Brand India
The Greatest Challenge
How do you “brand” an 8,000 year old civilization?
8
IMAGE OF INDIA
• What images does “India” evoke in the mind of world?
– An endless number of perceptions in the world about India and Indians – A land of stark contrasts
10
Elephants and Festivals
11
Mystics and Yogis
12
Snake charmers…
13
Festivals Fiesta
Where is the hygiene…..????
Champions of peace and compassion
16
The Taj Mahal
17
Overcrowded cities
18
Curried food
19
Ubiquitous beggars
20
Multitude of gods and goddesses
21
Bollywood…
22
Maestro with his Sitar
23
New age gurus…
5/10/2008
24
Modern day high tech powerhouses…
5/10/2008
25
Along with the world’s largest slums
2 6
Outsourced call centers, BPOs & KPOs
Hi, I’m Dan. How ya doin’?
2 7
In the Eye of the Globe
• The average American’s awareness of India has developed over many decades • What India means depends on age and demographics
Harsher images: Hungry beggars Filthy slums Sanctimonious Snake charmers
Softer images: Gentle and peaceful Democratic Smart, hard-working Spiritual, mystic
2 8
1956-1980’s: Sharp brand erosion
Positive
Hard-working, good techies, successful
Indians in Abroad
Vietnam stance; PL-480 Wheat USSR in Hungary India silent
India’s image
First Nuclear Explosions Coke/IBM Indira ejected Gandhi’s Emergency USSR in Afghanistan India silent
Negative
1950
1955
1960
1965
1970
1975
1980
1985
3 0
Metamorphosis of India
• Dynastic myth broken with the political ascent of the BJP
• Strong decentralization of power
• Focused on economy
– One of fastest growing economy – GDP breaks the trillion-dollar mark – Rapid integration with the global economy – Emergence of Bangalore, Hyderabad, Gurgaon
• Emergence of world class corporations
– Tata, Bharat Forge, Mahindra, Reliance, Wipro, Infosys, Suzlon, Ranbaxy, Dr. Reddy’s Lab, Bharati
Source: International Monetary Fund, 2007
3 1
Embracing globalization
• 800+ foreign company subsidiaries in India • Massive inflows of foreign investments • Indian companies competing globally
As of November, 2007
Source: www.bharathbooks.com
3 2
Past 20 years: Sharp brand upswing
Series of entrepreneurial and executive successes Tata acquires Jaguar INFY sales to reach $5B
Positive
Nuclear deal Clinton visit
India’s image India’s global image
Negative
Infosys IPO Nuclear test Economic explosion
Economic liberalization
1985
1990
1995
2000
2005
2010
3 3
Barriers
• For most outsiders, India has an image of an exciting, but dirty and unsafe country. • Also, India needs to move faster from its present image of merely ‘low cost’ to become strong on other important dimensions of customer satisfaction such as quality and innovation. • While several agencies are working to promote India, their efforts are not coordinated.
Strengths
Demographic Diversity of India
Rich in natural and living resources
Biodiversity & Traditional knowledge base
Powerful spiritual strength (Yoga-Ayurvada-Healing-therapy services)
Huge pool of labor force
High percentage of cultivable land
Strength(Cont…)
Extensive higher education system, third largest reservoir of engineers
High growth rate of economy
World class business-social-spiritual –political leader, Professor, scientist, Manager-Doctor-Engineer-Civil servants etc.
Ideas-Innovation-Integration
IMPACT OF SLOWDOWN ON CORPORATE INDIA
Q3 FY’09
Auto Finance FMCG
Net sales growth yoy %(18.3) 34.4 15.9
OPM % Q3 FY 2009
7.5 33.6 20.9
OPM bps change
(471) 114 (69)
PAT growth yoy %
(52.0) 41.0 34.9
Healthcare IT Infra Power Metals Realty
Total
8.1 25.8 32.4 43.2 (5.0) (60.8)
10.4
9.5 26.9 12.9 22.9 20.3 50.2
17.0
(851) 142 (149) (533) (1,468) (1,772)
(280)
(130.2) 19.9 25.8 16.4 (45.3) (69.8)
(9.1)
Source: India Infoline
38
Weakness
Poor infrastructure
Red tapism, bureaucracy
Rural-urban divide, leading to inequality in living standards Low productivity Unawareness: Quality-Standardization Huge population leading to scarcity of resources Low literacy rates & Education system
Opportunities
Huge domestic market General Agreement of trade on Services Collaboration : win-win thinking Scope for entry of private firms in various sectors for business Inflow of Foreign Direct Investment is likely to increase in many sectors Huge foreign exchange earning prospect in IT and ITES sector Investment in R&D, engineering design Rural economy development & social transformation
Threats
•
Competition from other countries Terrorism Agriculture excessively dependent on monsoons Increasing fiscal deficit Brain-Drain
Regional-Religion-caste-culture conflicts
Align brand building efforts
Central Govt. • Facilitate a convergence of ‘brand building’ efforts in ministries of tourism, commerce and external affairs • Facilitate alignment of central government ‘brand building’ with states’ and industry associations’ efforts State Govt. • Ensure positioning of state brand in line with India Inc. brand e.g. Kerala-Tourism, GujaratIndustry etc.
Align efforts of India Brand Equity Fund
•
• • • Government Transfer India Brand Equity Fund to an organization with the appropriate skills and manpower strength to run the fund Revisit mandate of IBEF with industry associations Corporate Create a cell within an industry association for administering the India Brand Equity Fund The industry cell should – recommend a broader mandate to the government for the India Brand Equity Funds incorporate need for focus on remote services & tourism
Website
• Current Website: www.gov.in • Controlled by: National Informatics Centre (NIC) • Current Status • Hire Professional • Presence of India Globally
Marketing the Website
Social networking sites
International and national news channel
International summit
Indian Fashion
• Current trend- Indo Western • Exposure of Indian designers abroad • Indian Fashion Magazine abroad
Fashion week – International
“Lakme Fashion Week”
Times Of India
Bombay Times
Media Partner
Hindustan Times
DNA
Tourism
Incredible India
? Changes in Advertisement
State wise / Region wise attractions
?
Feature in International Events
Dubai Shopping Festival Yoga Festival
?
New Campaign Strategies
More Road-shows
?
More Centre Offices
“MADE IN INDIA”
Exhibitions
?“Made In India” theme
?5 day exhibition ?Major cities across globe ?Display of all specialty products ?Art and cultural of India to be displayed
Educating and Training the Indian Workforce
• Principles • Curriculum should promote “Indian-ness” (history and culture) • Rationale • History and legacy should be instilled in all (before specialization) • Campaign such as “Each One, Teach One” • Innovation in curriculum in terms of going to bottom of the pyramid
Strategies
•
• • Principles Education supports individual (and collective) needs for research and development Rationale Many new areas emerging (e.g., biotechnology, genomics, etc.) Corporate Private investment necessary to support large cash needs in R&D (support with commercialization process) Improve functioning of government run institutions by providing knowledge and expertise solutions
•
Modify regulations • Specify time limits for various regulatory procedures including dispute resolutions, interconnection and quality of service • Expedite the process of introduction of a common single license for all telecom services Corporate • Develop a frame work/formal process for interaction between regulator and corporate sector so as to provide inputs in policy formulation and give feedback
Strategies
Central Government • Relax taxation • Temporarily relax the revenue share paid to the government so that operators have more cash to invest in telecom infrastructure • Facilitate financing of telecom companies • Include telecom as priority sector for funding by banks and other financial institutions
• Easy financing for IT projects • Corporate sector • Develop confidence amongst the financial institutions in the potential of IT sector by conducting seminars and publishing reports like the NASSCOM report • Develop a framework/norm for financing working capital by considering the intellectual/human capital as a part of tangible assets
Central Government • Provide facility of single window clearance for IT enabled services industry International marketing----• Identify top 10 markets for Indian IT services and undertake professionally designed marketing campaigns in these markets
•
•
•
• •
Corporate sector Seek help from NGOs for providing IT education in rural areas Invest in R&D for developing affordable computer Devices State Governments Set up technology parks like Hyderabad for IT companies & training centre of Infosys in Bangalore Bridge the Digital Divide Set up technology parks Attracting world-class talent
ACTION AREAS FOR IMPROVING HOSPITALITY SERVICES
• • Central Government Set up additional institutes for training students in hotel management and catering technology (it is estimated that only 50% of requirements can be met by current capacity in these institutes) Organize mobile training courses at low cost for small-scale agencies involved in servicing tourists (low grade hotels, travel agents, entertainment centers, etc.) State Governments Set up market intelligence network to provide latest and reliable tourism data Educate all ministries/Government bodies of the benefits of tourism to make it a national priority Plan cultural events/trade seminars/food festivals to attract international tourists Develop rural handicrafts industry Corporate Ensure proper training of staff for servicing tourists
• • • • •
Strategies
State Govt. • Deploy tourist security police at all important destinations • Reduce state taxes on tourism related industries like hotel and travel
Corporate Sector
• Participate in government’s initiative to outsource property management services
• Participate in government’s initiative to seek corporate sector’s help in maintaining specific tourist attractions
• Provide best possible services to the tourists
Restructure airports
Central Government • • Expedite the process of restructuring airports through corporate sector participation Formulate formal guidelines for corporate sector participation in airport infrastructure and set performance standards Regularly monitor the airport infrastructure and services against specific standards Formulate a comprehensive civil aviation policy covering all aspects relating to regulatory framework, airport infrastructure, domestic and international air transport, etc. Allow equity participation for foreign airlines Corporate • • Participate in building airport infrastructure Ensure performance against standards set by government
• •
•
Strategies
Government:
•
•
Set-up a healthcare insurance base in India
Run campaigns across India for educating masses about importance of healthcare, hygiene and availing of Insurance
Corporate sector: • • Private firms in the insurance sector should set-up medical insurance facilities Tie-up with foreign insurance companies to cover foreigners coming into India for healthcare facilities Corporate in the healthcare sector should actively control medical fraud, insurance fraud in order to encourage insurance firms to provide medical insurance products
•
Growth Potential
• India's power demand is estimated to increase from the present 120 giga watt (GW) to 315 GW–335 GW by 2017, if India continues to grow at an average of 8 per cent over the next 10 years. This would require a five- to ten-fold rise in power production, entailing investments worth US$ 600 billion over the next ten years. To feed its rapidly growing economy, India is planning to get an additional 60,000 MW of electricity from various hydro-power projects by the end of 2025. Under the Rajiv Gandhi Grameen Vidyutikaran Yojna, the Ministry of Power plans to electrify 120,000 villages in the current Five Year Plan (2007–12) & kept capital subsidy of Rs. 28,000 Crore ;allocation of Rs. 5,500 Crore for FY09. Tie-up with Indian MNCs for campaigns like “SAVE ELEXTRICITY” at global level
Source: McKinsey
• • •
•
75
FINANCIAL SCENARIO
Financing required for the Power Sector in Emerging Markets 1990 - 2020
160.0
Cumulative Sum ($Bn)
Total Power Investment ($Billion)
140.0 120.0
$2,300 Bn
High Investment Demand Scenario (3%) Gap covered by public financing, self -financing, donor funding, and rationing. $1,900 Bn
100.0
80.0 60.0
Low Investment Demand Scenario (2%)
40.0 20.0
Private Capital Mobilized in Power Sector
0.0
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
2014
2016
2018
Historic
Source: : World Bank,
Future
8
2020
76
• Will be opened in major countries • Will have one floor with restaurant providing Indian foods along with ambience similar to India • “Indian Bazaar” • About India
• Conducting sports events which has global significance • Has potential to bid for 2024 Olympics • Events like IPL and Champions League T20,Hockey World Cup, Cricket World Cp • Benefits : Tourism industry, Brand image upswing
Sources of Finance
Government Pvt. Companies Foreign private players
SOCIAL INITIATIVE BY INDIA
Fight Terrorism – A Social Initiative
• To project a safe Brand • To create international affiliations
doc_714263856.pptx