Description
MARKETING MIX OF CCD AND BARISTA
MARKETING MIX OF CAFÉ COFFEE DAY AND BARISTA
GROUP MEMBER’S ROLL NO.
Sneha Parab 3036
Varsha Sadafule
Prachi Shigam Prachi Shinde Rashmi Bhanage
3041
3050 3052 3004
TABLE OF CONTENT
Barista Vs. Café coffee Day-Comparative Study.
Comparative AnalysisCafé Coffee Day and Barista
Vs.
Comparative Analysis-Café Coffee Day and Barista
With the help of CUSTOMER SURVEY
Primary Questionnaire.
ANALYSIS OF THE SURVEY
COFFEE SHOPS:
Preference of
50%
50% CCD
Barista
Graph – 1
– “I go to Barista when I want to enjoy the rich flavored coffee and the tempting desserts” Aman Jinwal – “Barista is for older people whereas CCD is for Rockers.” Gargi Keluskar – “CCD is more cozy while Barista has this formal atmosphere” Sushant Gawali – CCD’s sandwiches' sucks!!! Nikhil kurle – “Barista is way to expensive to me” Yogiraj kukarni
ANALYSIS OF THE SURVEY
FREQUENCY of visit:
20%
2-3 times a week 50% 2-3 times a month not often
30%
Graph – 02
ANALYSIS OF THE SURVEY
SPENDING Habits:
10%
25-75
50% 40% 75-125[Barista] over 125
Graph – 3
ANALYSIS OF THE SURVEY
DECIDING
Factor:
20% 40% Ambience/Experienc e Taste of Coffee /Food Value for money 40%
Graph – 04
Areas of EXCELLENCE
1. Strong BRAND Image. 2. Excellent HUMAN Resource.
3. AMBIENCE & Décor.
4. Strong BASE for EXPANSION & GROWTH.
Areas of EXCELLENCE
1. Highly RATED Taste & Quality of PRODUCTS. 2. Value for MONEY PROPOSITION. 3. Strong YOUTH ORIENTATION.
Areas Needing Improvement
o Average taste & quality of products. o Perceived as an expensive brand.
Areas Needing Improvement
o Weak brand image. o Inefficient human resources. o Ambience & Décor.
RECOMMENDATION & SUGGESTIONS
o Customers perception of being and expensive brand. o To carry out a promotion campaign to ensure that their target market is well aware of their current low prices.
RECOMMENDATION & SUGGESTIONS
o Certain areas where their brand needs to be much stronger. o Clean up the décor at every outlet, wherever unnecessary adv o Café Coffee Day would do better to provide promotional space for its partners with the use of clever collaborations, and not printed advertisements and posters o Customers are not happy with the behavior and service of the staff, and Café Coffee Day is lagging far behind Barista is this aspect.
Books, Newspapers, Magazines: • Philip Kotler, “Marketing Management”, 11th Edition • Business Line • Business today Websites • www.cafecoffeeday.com - Search engines • www.barista.co.in- Search engines • www.google.com- Search engines • www.scribd.com-search engines
BIBLIOGRAPHY
doc_679738911.pptx
MARKETING MIX OF CCD AND BARISTA
MARKETING MIX OF CAFÉ COFFEE DAY AND BARISTA
GROUP MEMBER’S ROLL NO.
Sneha Parab 3036
Varsha Sadafule
Prachi Shigam Prachi Shinde Rashmi Bhanage
3041
3050 3052 3004
TABLE OF CONTENT
Barista Vs. Café coffee Day-Comparative Study.
Comparative AnalysisCafé Coffee Day and Barista
Vs.
Comparative Analysis-Café Coffee Day and Barista
With the help of CUSTOMER SURVEY
Primary Questionnaire.
ANALYSIS OF THE SURVEY
COFFEE SHOPS:
Preference of
50%
50% CCD
Barista
Graph – 1
– “I go to Barista when I want to enjoy the rich flavored coffee and the tempting desserts” Aman Jinwal – “Barista is for older people whereas CCD is for Rockers.” Gargi Keluskar – “CCD is more cozy while Barista has this formal atmosphere” Sushant Gawali – CCD’s sandwiches' sucks!!! Nikhil kurle – “Barista is way to expensive to me” Yogiraj kukarni
ANALYSIS OF THE SURVEY
FREQUENCY of visit:
20%
2-3 times a week 50% 2-3 times a month not often
30%
Graph – 02
ANALYSIS OF THE SURVEY
SPENDING Habits:
10%
25-75
50% 40% 75-125[Barista] over 125
Graph – 3
ANALYSIS OF THE SURVEY
DECIDING
Factor:
20% 40% Ambience/Experienc e Taste of Coffee /Food Value for money 40%
Graph – 04
Areas of EXCELLENCE
1. Strong BRAND Image. 2. Excellent HUMAN Resource.
3. AMBIENCE & Décor.
4. Strong BASE for EXPANSION & GROWTH.
Areas of EXCELLENCE
1. Highly RATED Taste & Quality of PRODUCTS. 2. Value for MONEY PROPOSITION. 3. Strong YOUTH ORIENTATION.
Areas Needing Improvement
o Average taste & quality of products. o Perceived as an expensive brand.
Areas Needing Improvement
o Weak brand image. o Inefficient human resources. o Ambience & Décor.
RECOMMENDATION & SUGGESTIONS
o Customers perception of being and expensive brand. o To carry out a promotion campaign to ensure that their target market is well aware of their current low prices.
RECOMMENDATION & SUGGESTIONS
o Certain areas where their brand needs to be much stronger. o Clean up the décor at every outlet, wherever unnecessary adv o Café Coffee Day would do better to provide promotional space for its partners with the use of clever collaborations, and not printed advertisements and posters o Customers are not happy with the behavior and service of the staff, and Café Coffee Day is lagging far behind Barista is this aspect.
Books, Newspapers, Magazines: • Philip Kotler, “Marketing Management”, 11th Edition • Business Line • Business today Websites • www.cafecoffeeday.com - Search engines • www.barista.co.in- Search engines • www.google.com- Search engines • www.scribd.com-search engines
BIBLIOGRAPHY
doc_679738911.pptx