Description
international marketing
Big-bazaar (Future Group)
Survey: Pre Research of Consumer Buying Pattern in Apparel Section Note: 1. This survey will be used only for analyzing and making project report which will be used only for company’s benefit. 2. It will remain confidential throughout the project.
Demography
Name: Address Age Group Occupation: Phone Number:
13-21yrs
22-28yrs Income (per annum) Email Id
29+yrs
Awareness level about malls
Do you visit malls? Single Big-bazaar Other malls (pl. specify) ________________, ________________, ________________, etc With Family With Friends
Spending pattern in Big-bazaar
1) How many times you visit to a Big-Bazaar? Monthly Weekly Daily Occasionally
2) Since how many years you have been doing shopping from Big-Bazaar? 3months & above 1-2 years 3years & above
1
3) How much percent of your total spending in Big-bazaar you spent in following sections for last three months? Apparels Electronics Food Stationary Furniture
Buying Pattern in Apparel Section in Big-bazaar
1) What do you look for while buying apparels? (Give Ranking) Quality Kids wear Ladies wear Men’s wear On discount Packaging Influenced by other Branding
2) Why do you choose Big-Bazaar/ other malls for shopping in apparels?(Please Tick) Style Big Bazaar Other stores (specify) _______, ________, ________, etc Quality Price Packaging Fashion Location
3) Does the environment affect the buying behavior? Yes If yes then how? Rank accordingly: 1. Trial room 2. Fragrance 3. Display 4. Sound / Music 5. Any other specify
No
Consumer suggestions regarding service offered in apparel section
1) When you pay money for any apparel from Big -bazaar, do you feel it is worth? Yes No 2
2) Does the Big bazaar staff undertakes, I. Complaints / Suggestions: (Pl. Specify) Yes ___________ No ________________
II. Try to influence to buy the product / brand? (Pl. Specify) Yes ____________ No _________________
3) Any suggestion about the product/brand in apparel section which company need to Improve?
3
doc_696822356.doc
international marketing
Big-bazaar (Future Group)
Survey: Pre Research of Consumer Buying Pattern in Apparel Section Note: 1. This survey will be used only for analyzing and making project report which will be used only for company’s benefit. 2. It will remain confidential throughout the project.
Demography
Name: Address Age Group Occupation: Phone Number:
13-21yrs
22-28yrs Income (per annum) Email Id
29+yrs
Awareness level about malls
Do you visit malls? Single Big-bazaar Other malls (pl. specify) ________________, ________________, ________________, etc With Family With Friends
Spending pattern in Big-bazaar
1) How many times you visit to a Big-Bazaar? Monthly Weekly Daily Occasionally
2) Since how many years you have been doing shopping from Big-Bazaar? 3months & above 1-2 years 3years & above
1
3) How much percent of your total spending in Big-bazaar you spent in following sections for last three months? Apparels Electronics Food Stationary Furniture
Buying Pattern in Apparel Section in Big-bazaar
1) What do you look for while buying apparels? (Give Ranking) Quality Kids wear Ladies wear Men’s wear On discount Packaging Influenced by other Branding
2) Why do you choose Big-Bazaar/ other malls for shopping in apparels?(Please Tick) Style Big Bazaar Other stores (specify) _______, ________, ________, etc Quality Price Packaging Fashion Location
3) Does the environment affect the buying behavior? Yes If yes then how? Rank accordingly: 1. Trial room 2. Fragrance 3. Display 4. Sound / Music 5. Any other specify
No
Consumer suggestions regarding service offered in apparel section
1) When you pay money for any apparel from Big -bazaar, do you feel it is worth? Yes No 2
2) Does the Big bazaar staff undertakes, I. Complaints / Suggestions: (Pl. Specify) Yes ___________ No ________________
II. Try to influence to buy the product / brand? (Pl. Specify) Yes ____________ No _________________
3) Any suggestion about the product/brand in apparel section which company need to Improve?
3
doc_696822356.doc