Description
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that
product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and
communicating value to customers, and customer relationship management that also benefits the organization.
Marketing is the science of choosing target markets through market analysis and market segmentation, as well as
understanding consumer behavior and providing superior customer value.
From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of
response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
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MARKETING CAPSULE FOR SBI CLERK 2014 EXAM
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that
product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and
communicating value to customers, and customer relationship management that also benefits the organization.
Marketing is the science of choosing target markets through market analysis and market segmentation, as well as
understanding consumer behavior and providing superior customer value.
From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of
response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
Marketing may be defined in several ways, depending on the role of the advertised enterprise in relation to the strategic role in
positioning the firm within its competitive market. he main definition is often credited to Pi!i" K#t!er, recognized as the
originator of the most recent developments in the field, for the works that appeared from !"#$ to %&&".
$ P% #& Marketing' 4 C% #& Marketing' ( M% #& Marketing'
1) 'roduct 1) (ustomer needs ) wants 1) Market
2) 'rice 2) (ost to the customer 2) Management
*) 'romotion *) (ommunication *) Money
4) 'lace 4) (hannel 4) Manpower
() 'hysical *vidence () Manufacturing
+) 'ositioning
$) 'eople
Marketing ,-e%ti#n% A%ke. in SBI Pre/i#-% E0a1%
1) Market research is useful for ++++,
-!. /eciding proper marketing strategies
-%. /eciding the selling price
-0. choosing the right products
-1. choosing the sales person
-2. 3ll of these
An%) 2(3
2) 3 call means4
-!. shout out to somebody
-%. profession or business
-0. visiting friends
-1. visiting prospective customers
-2. after5sales service
An%) 243
*) (onversion means4
-!. meeting a prospective client
-%. interacting with a prospective client
-0. converting an employer into an employee
-1. converting a seller into a buyer
-2. converting a prospective client into a buyer
An%) 2(3
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4) (ustomization means4
-!. acquiring more customers
-%. regulating customers
-0. special products to suit each customer
-1. more products per customer
-2. 3ll of these An%) 2*3
() Modern style of marketing include
-!. digital marketing
-%. tele5marketing
-0. e5commerce
-1. e5mails solicitation
-2. 3ll of these An%) 2(3
+) *5Marketing is the same as
-!. virtual marketing
-%. digital marketing
-0. real time marketing
-1. all of these
-2. 6one of these An%) 243
$) 7alue5added services means
-!. costlier products
-%. large number of products
-0. additional services
-1. at par services
-2. 6one of these An%) 2*3
4) 3ggressive Marketing is necessitated due to4
-!. globalization
-%. increased competition
-0. increased production
-1. increased 8ob opportunities
-2. 3ll of these An%) 223
5) *fficient Marketing styles require
-!. proper planning
-%. good communication skills
-0. team work
-1. knowledge of products
-2. 3ll of these An%) 2(3
10) he performance of a salesperson depends on
-!. salary paid
-%. sales incentive paid
-0. sizes of the sales team
-1. ability and willingness of the salesperson
-2. team leader aggressiveness An%) 243
11) he sole aim of marketing is to
-!. increase sales
-%. increase the number of employees
-0. increase profits
-1. increase production
-2. 3ll of these An%) 213
12) 9ead generation means
-!. tips for selling tactics
-%. tips for better production
-0. generating leaders
-1. likely sources for prospective clients
-2. 3ll of these
An%) 243
1*) Find the correct statement4
-!. Marketing is redundant in monopolistic companies
-%. he performance of a salesperson depends on the
amount of incentives paid
-0. Marketing is influenced by peer performance.
-1. 3n increase in market shares indicates fall in
business volume.
-2. 3 mission statement is part of the (ompany:s
'rospectus)
An%) 2(3
14) ;hich of the following is the first step in the
:transaction processing cycle:, which captures business
data through various modes such as optical scanning
or at an electronic commerce website,
-!. /ocument and report generation
-%. /atabase maintenance
-0. ransaction processing
-1. /ata *ntry
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-2. 6one of these An%) 213
1() (<M -(ustomer <elationship Management. is
-!. 3 pre5sales activity
-%. 3 tool for lead generation
-0. 3n ongoing daily activity
-1. he task of a /=3
-2. 3ll of the above An%) 2(3
1+) >ancassurance can be sold to
-!. 3ll banks
-%. 3ll insurance companies
-0. ?nsurance 3gents
-1. 3ll existing and prospective bank customers
-2. 3ll of the above An%) 243
1$) (ross5selling is not effective for which one of the
following products,
-!. /ebit (ards
-%. =avings 3ccounts
-0. ?nternet >anking
-1. 'ension loans
-2. 'ersonal loans An%) 223
14) ;hich of the following is not involved in the @rowth
=trategies of a company,
-!. Aorizontal integration
-%. 7ertical ?ntegration
-0. /iversification
-1. ?ntensification
-2. 6one of these
An%) 243
15) 3 successful B>lue CceanB requires
-!. *ffective communication
-%. ?nnovative skills
-0. Motivation
-1. 3ll of the above
-2. 6one of these An%) 243
20) (ross5selling is a basic function of
-!. 3ll employers
-%. 3ll employees
-0. 3ll salespersons
-1. 'lanning /epartment
-2. 3ll of the above An%) 2*3
21) /ata mining means analyzing the data stored with
-!. he /=3
-%. he front5office staff
-0. he back5office staff
-1. he customers
-2. 6one of these An%) 2*3
22) =M* means
-!. =elling and Marketing *stablishment
-%. =elling and Managing *mployee
-0. =ales and Marketing *mployee
-1. =mall and Medium *nterprises
-2. 6one of these An%) 243
2*) Cne of the following is not included in the $ ':s of
Marketing. Find the same.
-!. 'roduct -%. 'rice
-0. 'roduction -1. 'romotion
-2. 6one of these An%) 2*3
24) he target group of the =M* loans is
-!. 3ll businessmen -%. 3ll professionals
-0. 3ll ==?s -1. 3ll of the above
-2. 6one of these An%) 2*3
2() Aome loans can be best canvassed among
-!. >uilders -%. Flat owners
-0. 9and developers -1. 3griculturist
-2. ?ndividual wanting to buy a flat or house
An%) 2(3
2+) Cnline Marketing is the function of which of the
following
-!. 'urchase section
-%. 'roduction /epartment
-0. ? /epartment
-1. /esign =ection
-2. 3 collective function of all staff An%) 2(3
2$) (ustomization is useful for
-!. /esigning customer specific product
-%. (all centres
-0. 'ublicity
-1. Motivating the staff
-2. (old calls An%) 213
24) he key challenge to market5driven strategy is
-!. =elling maximum products
-%. *mploying maximum /=3s
-0. /elivering superior value to customers
-1. >eing rigid to changes
-2. 3dopting shot5term vision
An%) 2*3
25) *ffective selling skills depends on
-!. =ize of the sales team
-%. 3ge of the sales team
-0. 'eer strength
-1. Dnowledge level of the sales team
-2. *ducational level of the sales team An%) 2*3
*0) @eneration of sales lead can be improved by
-!. being very talkative
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-%. increasing personel and professional contact
-0. being passive
-1. engaging recovery agent
-2. product designs An%) 223
*1) 3 market plan is
-!. performance appraisal of the marketing staff
-%. company prospectus
-0. documented marketing strategy
-1. business targets
-2. call center An%) 2*3
*2) Marketing channels means
-!. delivery ob8ects
-%. sales target
-0. delivery outlets
-1. delivery boys
-2. sales teams
An%) 2*3
**) =ocial marketing is
-!. share market prices
-%. marketing by the entire society
-0. internet marketing
-1. marketing for the social cause
-2. society bye5laws An%) 243
*4) =ervice marketing is the same as
-!. internet marketing
-%. telemarketing
-0. internal marketing
-1. relationship marketing
-2. transaction marketing An%) 243
*() Market5driven strategy includes
-!. identifying problems
-%. planning marketing tactics of peers
-0. positioning the organization and its brands in the
market place
-1. internal marketing
-2. selling old products An%) 2*3
*+) ?nnovation in marketing is same as
-!. motivation -%. perspiration
-0. aspiration -1. creativity
-2. team work
An%) 243
*$) 'ersonal loans can be canvassed among
-!. salaried person -%. pensioners
-0. foreign nationals -1. 6<? (ustomers
-2. 6on5customers
An%) 213
S#1e E0"e6te. Marketing ,-e%ti#n% F#r SBI CLERK 2014 E0a1
,)1) Market expansion means4
-!. Airing more staff
-%. >uying more products
-0. firing more staff
-1. >uying more companies
-2. 6one of these An%' (
,)2. *ffective marketing helps in5
-!. /eveloping new products
-%. (reating a competitive environment
-0. >uilding demand for product
-1. 3ll of these
-2. 6one of these An%' 4
,)*) 3 good seller should have the following qualities5
-!. /eveloping the work -%. =ubmissive
-0. =ympathy -1. 3ll of these
-2. 6one of these An%' 4
,)4) Cne of the following is a target for the marketing of
internet banking5
-!. 3ll the customers
-%. 3ll the educated customers
-0. 3ll the computer educated customers
-1. Cnly creditors
-2. 6one of these An%' *
,)() 'lanned cost service means5
-!. costly products
-%. extra profit on the same cost
-0. extra work by seller
-1. all of these
-2. 6one of these An%' 2
,)+. <ural marketing is not required because5
-!. <ural people do not understand marketing
-%. ?t is not practical from the cost point of view
-0. ?t is sheer wastage of time
-1. 3ll of these
-2. 6one of these An%' (
,)$) ?n (onsumer behavior :'erception is a process through
which5
-!. a consumer make ultimate purchasing
-%. a consumer is satisfied
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-0. a consumer:s mind receives, organizes and interprets
physical time
-1. >oth ! and %
-2. 3ll of the above An%' *
,)4) =ale forecast implies5
-!. an estimate of the maximum possible sales opportunities
present in a particular market segment.
-%. an estimate of sales, in physical units, in a future period
-0. *stimating the number of sales person required to sell a
product.
-1. >oth ! and %
-2. 6either ! nor % An%' 4
,)5) 3dvertising for............. is not allowed on .7.
-!. 9iquor -%. (igrattes
-0. >oth ! and % -1. =oaps
-2. 6one of these An%' 2
,)10) *ntrepreneurs find direct marketing attractive because
of 5
-!. ?nvestment is low
-%. ?t doesn:t required specialized skills
-0. <eturns are quick
-1. 3ll of above
-2. 6one of these An%' 4
,)11) 3 theory states that no matter how efficiently
goodsEservice are produced, if they cannot be delivered to
the customer in the quickest possible time it is vain5this
theory is called5
-!. Fuickest the best -%. ?nstant service
-0. =ervice on time -1. imely effort
-2. Matter theory An%' 2
,)12) /emonstration is an exercises to5
-!. attractively pack and display the goods
-%. 'rove the characteristic of the product
-0. >oth ! and %
-1. ;indow shop
-2. 6either ! nor %
An%' 2
,)1*) ?n selling B(onsumptionB is the ultimate goal of the
sales while a marketer5
-!. ?dentifies consumer needs and wants.
-%. /evelop an appropriate productEservice to attain
customer satisfaction.
-0. 3ccomplish organizational goals through integrated
marketing approach
-1. all of the above.
-2. 6one of these An%' 4
,)14)
asual: research is basically concerned with5
-!. *stablishing cause and effort relationship
-%. 3rriving at a forecast or prediction of interest.
-0. measuring and estimating the frequencies with which of
things occur
-1. 3ll of above
-2. 6one of these An%' 1
,)1() 3 method in which brand equity is measured by
comparing difference between the retail price of the brand
and the retail price of an unbranded product in same
category is called5
-!. >rand goodwill method
-%. price premium method
-0. 'roduction method
-0. >oth ! and %
-1. 6either ! nor % An%' 2
,)1+) >ank Marketing means5
-!. =elling of >anks
-%. Merger of >anks
-0. =elling bank:s products and services
-1. 6one of these
-2. 3ll of these An%' *
,)1$) (redit cards are used for5
-!. (ash withdrawals
-%. 'urchase of air tickets
-0. 'urchase of consumable items from retail outlets
-1. all of these
-2. 6one of these An%' 4
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,)14) Aome loans are granted to5
-!. ?ndividuals -%. ?nstitutions
-0. >uilders -1. all of these
-2. 6one of these An%' 1
,)15) 3Ms are5
-!. >ranches of >anks
-%. Manned counters of >anks
-0. Gnmanned cash dispensers
-1. 3ll of these
-2. 6one of these An%' *
,)20) <elationship selling means5
-!. 'reparing a list of relatives
-%. (ross selling
-0. =elling to relatives
-1. =elling to strangers
-2. elemarketing An%' 2
,)21) 'roper pricing is needed for5
-!. *xtra charges of extra services
-%. 9evy of 73
-0. @ood customer services
-1. 'utting burden on the customers
-2. /epositing money in bank. An%' *
,)22) he abbreviation ?=' stands for5
-!. ?nternational =py 'ro8ect
-%. ?ndian =ocial 'lanning
-0. ?nitial =ervice 'rovider
-1. ?nternet =ervice 'rovider
-2. 6one of these An%' 4
,)2*. *=C' stand for5
-!. *fficient =ervice of 'romises
-%. *ffective =ystem of 'ro8ects
-0. *mployee =tock Cption 'lan
-1. *ssential =ecurity of 'ro8ect
-2. *quity =tock Cption 'lan An%' *
,)24) he balance sheet of an organization gives information
regarding5
-!. <esult of operations for a particular 'eriod
-%. he financial position as on a particular date
-0. he operating efficiency of a firm.
-1. Financial position during a particular period
-2. 3ll of the above An%' 2
,)2() he advantage of telephone interview are5
-!. <elatively low cost per interview
-%. @ood for reaching important people who are inaccessible
-0. =ecuring (o5operation which is not always possible
-1. 3ll of these
-2. >oth ! ) % An%' (
,)2+) he best advertisement is5
-!. @low sign boards -%. Cn internet
-0. 7 media -1. 'rint media
-2. 3 satisfied (ustomer An%' (
,)2$) 3cid est of a brand is5
-!. >rand preference
-%. >rand awareness
-0. >rand loyalty
-1. >rand equity
-2. >and acceptability An%' *
,)24) ?n banks loans and advances are considered as5
-!. 3ssets
-%. liabilities
-0. <esources
-1. cause of expenditure
-2. 6one of these An%' 1
,)25) ?n the context of globalization, >'C means5
-!. >ritish 'etroleum Crganization
-%. >ritish 'assport Cffice
-0. >usiness 'rocess Cutsourcing
-1. >usiness 'rocess Crientation
-2. 3ll of the above An%' *
,)*0) Modern method of marketing include5
-!. 'ublicity on the net
-%. 3dvertisement on the net
-0. =oliciting business through e5mails
-1. >oth ! and %
-2. 3ll of the above An%' (
,)*1. For effective marketing the salesmen should have
which of these qualities5
-!. (reativity
-%. eam spirit
-0. Motivation
-1. *ffective communication skill
-2. 3ll of these An%' (
,)*2. Market <esearch is needed for5
-!. /eciding the market area
-%. /eciding the right5product to be sold.
-0. Making proper marketing decisions
-1. /eciding right time to sell
-2. 3ll of these
An%' (
,)**) ;hich of the following statement is true5
-!. Marketing makes the company to go into loss due to
higher expense
-%. Marketing is not required in profitmaking companies
-0. Marketing sharpens the mind of the employees
-1. Marketing is wastage of time.
-2. 3ll of these An%' *
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,)*4) Marketing plan helps in5
-!. >etter lead generation
-%. >etter systems
-0. >etter results
-1. >etter customer service
-2. 3ll of the above An%' (
,)*() Motivation means5
-!. ?nspiring employees to perform better
-%. >etter communication skills
-0. =ales coaching
-1. Market research
-2. 6one of these An%' 1
,)*+) ?n a Marketing process in today:s world5
-!. Cnly standard products are sold
-%. he seller needs to have product knowledge
-0. he seller should ensure customer satisfaction
-1. Cnly quantum of sales matters.
-2. 3ll of these An%' *
,)*$) =ale forecasting involves5
-!. =ales planning
-%. sales pricing
-0. /istribution channel
-1. (onsumer astes
-2. 3ll of these An%' (
,)*4) ?n addition to product , price, promotion, the
augmented marketing mix for services include all of the
following *H(*'I
-!. 'eople
-%. 'ackaging
-0. 'rocess
-1. 'hysical evidence
-2. >oth ! and % An%' 2
,)*5) /umping relates to the sale of5
-!. 'roducts in foreign markets that cannot be sold in the
home market
-%. 'roducts discontinued in the home market sold to a
foreign market
-0. 'roduction in foreign markets that cannot pass safety
standards in the home market
-1. 6one of these
-2. 3ll of these An%' 2
,)40) he following does not represent a market situation5
-!. 3 bank run dispensary located in its, staff quarters.
-%. 3 fund raising charity show for the members of an 6@C
-0. 3 meditation camp of a religious organization concluded
for its members.
-1. 3 stall distributing Dada 'rasad in a @urudwara
-2. 3ll of these An%' 4
,)41) he following offering is not a service5
-!. Fixed deposit receipt
-%. 'ostage stamp
-0. ?nsurance policy
-1. @ift coupon of the chain store.
-2. 3ll of these An%' 4
,)42) he act of obtaining a desired ob8ect from someone by
offering some in return is called as a5
-!. ransaction -%. *xchange
-0. <elationship -1. 7alue
-2. 6one of these An%' 2
,)4*. +++++++ is a group of related products that function in a
similar manner, are sold to the same customer groups and
marketed through the same type of the outlets.
-!. @roup -%. 'roduct line
-0. (ategory -1. Market
-2. 6one of these An%' 2
,)44) @oods that are typically bought by consumer based on
a comparison of suitability, quality price and style are called5
55555555555 goods5
-!. ?ndustrial -%. =pecialty
-0. =hopping -1. (onvenience
-2. 6one of these An%' *
,)4() Cut of the following 555555 is not an ob8ective of pricing5
-!. 'rofit
-%. =tabilizing demand an sales of the product
-0. ?mprovement in product quality
-1. *xpansion of business.
-2. 3ll of these An%' 4
,)4+) Cut the following 5555555 is not the three level of the
product5
-!. (ore -%. =ymbolic
-0. 3ugmented -1. fragmented
-2. 6one of these An%' 4
,)4$) Cf the following pricing methods55555 is not for new
product5
-!. Market skimming -%. 'enetration
-0. /iscriminatory pricing -1. 6one of these
-2. 3ll of the above An%' 1
,)44) ?n market skimming pricing strategy55555
-!. ?nitially price is lower than it is reduced
-%. ?nitially price is higher than it is reduced
-0. ?nitial price is high and is maintained high
-1. 6one of these
-2. 3ll of these An%' 2
,)45) >ank of Mathura is offering higher interest5ratio on
fixed deposit to senior citizens of #& years and above5 ?t is
practicing5
-!. 'romotional pricing -%. 'sychological pricing
-0. =egmental pricing -1. 'roduct mix pricing
-2. 3ll of these An%' *
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,)(0. ;ith5555 pricing, the products are priced below list
price -or even cost. for a temporary period to create buying
urgency5
-!. <eference -%. >y5product
-0. 'romotional -1. Market penetration
-2. 3ll of these An%' *
,)(1. <egulation that arise to ensure that firm takes
responsibility for the social costs of their products or
production processes stem from which reason for
government legislation of business5
-!. o protect companies from each other.
-%. o protect companies from unfair business practices.
-0. o protect the interests of the society.
-1. o businesses from unfair consumer demands.
-2. 3ll of these An%' *
,)(2) he last stage in selling process5
-!. approach -%. handling ob8ections
-0. closing -1. follow up
-2. 3ll of these An%' 4
,)(*) he Ma8or advantage of survey research is its5
-!. =implicity -%. =tructure
-0. Crganization -1. flexibility
-2. 3ll of these An%' 4
,)(4. 3 55555 is any activity or benefit offered for sale that is
essentially intangible and does not result in the ownership of
anything.
-!. /emand -%. >asic staple
-0. 'roduct -1. =ervice
-2. 3ll of these An%' 4
,)((. ++++++ is a person:s distinguishing psychological
characteristics that5lead to relatively consistent and lasting
responses his or her own environment5
-!. 'sychographics -%. 'ersonality
-0. /emographics -1. lifestyle.
-2. 3ll of these An%' 2
,)(+. he plan in the business buying behaviour model
where interpersonal and individual influence might interact
is called the5
-!. *nvironment -%. <esponse
-0. =timuli -1. >uying center
-2. 3ll of these An%' 4
,)($. he course of a product:s sale and profit over its
lifetime is called5
-!. he sales chart
-%. he dynamic growth curve.
-0. he adoption process
-1. he product life cycle.
-2. 3ll of these An%' 4
,)(4. 3ll of the following are thought to be sources of new
product ideas *xcept5
-!. ?nternal =ources -%. (ustomers
-0. (ompetitors -1. 9ocal library
-2. 3ll of these An%' *
,)(5) ?f Aonda uses its company name to cover such different
products as its automobiles lawn mowers and motorcycles, it
is practicing which of the following5
-!. 6ew brand strategy
-%. 9ive extension strategy
-0. Multiband strategy
-1. >rand extension strategy
-2. 3ll of these An%' 4
,)+0) ?f a company -considering its options on the
productEmarket expansion grid. chooses to move in to
different unrelated fields -from what it has ever done before.
with new products as a means to stimulate growth, the
company would be following which of the following general
strategies.
-!. Market5'enetration
-%. Market development
-0. 'roduct development
-1. /iversification
-2. 3ll of these An%' 4
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,)+1) ;hen the market research organization chooses a
segment of the population that represents the population as
a whole, they have chosen a5
-!. @roup -%. >i5variant5population
-0. =ample -1. Market arget
-2. 6one of these An%' *
,)+2) Joining with foreign companies to produce or market
product and service is called5
-!. /irect exporting
-%. ?ndirect exporting
-0. 9icensing
-1. Joint57enturing
-2. 6one of these An%' 4
,)+*) 3 555 is a name, term, sign, symbol or design or a
combination of these that identified the market or seller of a
product or service5
-!. 'roduct feature -%. =ponsorship
-0. >rand -1. 9ogo
-2. 6one of these An%' *
,)+4) he study of human population in terms of size,
density, age, gender, race, occupation and other statistics is
called4
-!. @eothermic -%. /emography
-0. *thnography -1. @eography
-2. 6one of these An%' 2
,)+(. he process that turns marketing strategies and plans
in to marketing action in order to accomplish strategic
marketing ob8ective is called5
-!. Marketing strategy
-%. Marketing (ontrol
-0. Marketing analysis
-1. Marketing implementation
-2. 6one of these An%' 4
,)++. ?f your company were to make a product5such as suit
of clothes and sell that product your company will come
under which sector ,
-!. <etailer -%. >usiness
-0. @overnment -1. =ervice
-2. 6one of these An%' 2
,)+$) (ost that do not vary with production or sales level are
called5
-!. fixed costs -%. 7ariable cost
-0. =tandard costs -1. ?ndependent5costs
-2. 6one of these An%' 1
,)+4) (onsumer ?nformation source5
-!. 'ersonal source and commercial source
-%. 'ublic source
-0. experiential source
-1. all of the above
-2. 6one of these An%' 4
,)+5) Kero5based budgeting -K>>. means5
-!. 3 tool of marketing cost
-%. a tool for financial analysis
-0. each year, budgeting starts from a scratch.
-1. a certain percentage of sales
-2. both ! ) %. An%' *
,)$0. ;hich of the following expresses Maslow:s Motivation
theory best5555
-!. ?mportance of Motivation for customer development
-%. ;hy people are driven by particular need at particular
times.
-0. ;here human needs are arranged in a hierarchy.
-1. 3ll of the above
-2. 6one of these An%' 4
,)$1. he long term ob8ective of marketing is5
-!. (ustomer satisfaction
-%. 'rofit maximization
-0. (ost cutting
-1. 'rofit maximization with customer satisfaction
-2. 6one of these An%' 4
,)$2) ;hich among the following is statistical indicator for
equality in income distribution5
-!. @ini (oefficient -%. 'rice ?ndices
-0. @6' -1. @/'
-2. 6one of these An%' 1
,)$*) =hort term planning focuses on5
-!. Functional plans -%. 9ong term ob8ective
-0. =pecific goal -1. >oth ! ) 0
-2. 6one of these An%' 4
,)$4) ?n marketing terms 3ttitude can best be defined as a 5
-!. <ude behaviour of =alesperson
-%. <ude behaviour of consumer
-0. Mental state of consumer
-1. *go of the marketing executive
-2. 6one of these An%' *
,)$(. <eference group influences 7is5a57is consumption
decision is a function of the5555
-!. 'roduct (ategory
-%. @roup characteristics
-0. @roup communication process
-1. 3ll of these
-2. 6one of these An%' 4
,)$+) Just in time -J?. technique is getting wider acceptance
world over. he technique was first introduced in5
-!. ?ndia -%. 3merica
-0. Japan -1. 6one of these
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-2. 3ll of these An%' *
,)$$) he level of commitment that consumers feel towards
a given brand is called5
-!. >rand equity -%. >rand 6ame
-0. >rand loyalty -1. 6one of these
-2. 3ll of these An%' *
,)$4) 3ssigning specific Jobs and work places to the selected
candidates is known as5
-!. 'lacement -%. <ecruitment
-0. ransfer -1. 'romotion
-2. 3ll of these An%' 1
,)$5) 3s a councillor, a personnel manager5
-!. <eminds the management of moral obligations towards
employees.
-%. *ncourages the employees.
-0. ries to settle the disputes between labour )
management.
-1. 3ll of these
-2. 6one of these An%' 2
,)40. ?nformation systems can assist manager by 5
-!. 'roviding information
-%. 'roviding data on internal sources
-0. /irecting
-1. 3ll of the above
-2. 6one of these An%' 4
,)41) ;arehouse Management does not include 5
-!. =pace determination -%. =tock layout
-0. =tock design -1. =tock placement
-2. Crder picking procedure An%' (
,)42. 3 marketing technique where marketer plays a specific
role in a particular segment is called 5
-!. Mass Marketing
-%. 6iche marketing
-0. =trategic Marketing
-1. (ommunication Marketing
-2. 6one of these An%' 2
,)4*. ;hich among the following is not an example of
convenience goods,
-!. ea -%. 6ewspaper
-0. (offee -1. =hirts
-2. 6one of these An%' 4
,)44) ?n Marketing Mix 1 '’s ?mply 5
-!. 'roduct, 'rice, 'lace, 'romotion
-%. 'roduct, 'rice, 'olicy, 'lace
-0. 'lace, 'eople, 'roduct, 'romotion
-1. 3ll of the above
-2. 6one of these An%' 1
,)4(. ?n Market segmentation which among the following is
not an economic component5
-!. 3ge -%. @ender
-0. >oth ! and % -1. ?ncome level
-2. axes An%' *
,)4+) ;hich among the following is a feature of good
forecasting method 5
-!. 3ccuracy -%. =implicity
-0. *conomy -1. 3vailability
-2. 3ll of these An%' (
,)4$) 3 person who ultimately determines any part or whole
of the buying decision is called5
-!. /ecider -%. >uyer
-0. Gser -1. ?nfluencer
-2. 6one of these An%' 1
,)44. ;hen a firm sells off part of its business to another it is
called5
-!. /iversification -%. /ivestment
-0. 'runing -1. =trategy
-2. Joint venture An%' 2
,)45. >uyer <esistance means 5
-!. >uyers fighting with the salesman
-%. <eluctant salesman
-0. ?ndifferent =alesman
-1. Aesitant buyers
-2. 6one of these An%' 4
,)50) /igital >ank can be resorted through 5
-!. Mobile phones -%. ?nternal
-0. elephones -1. 3ll of these
-2. 6one of these An%' 4
,)51. (ross selling is very effective in the sale of one of the
following 5
-!. /ebit L (ard -%. (redit5 (ards
-0. ?nternal5 >anking -1. 3uto 9oan
-2. 3ll of these An%' (
,)52) arget market for debit card is 5
-!. 3ll existing account holder
-%. 3ll sales persons
-0. 3ll 6<?’s
-1. 3ll A6?’s
-2. 3ll of these
An%' 1
,)5*. =M* means 5
-!. =mall and medium enterprises
-%. =mall scale marketing entities
-0. =mall ) medium establishments
-1. 6one of these An%' 1
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,)54. MCut5sourcing means service rendered by 5
-!. Cutside agencies
-%. Cther departments of the company
-0. *mployees other than the sales person
-1. Marketing department
-2. 6one of these An%' 1
,)5(. =ales promotion involves, the incorrect option5
-!. >uilding product awareness
-%. (reating interest
-0. 'roviding ?ntonation
-1. /esigning new product
-2. 6one of these An%' 4
,)5+) /=3 Means 5
-!. /istrict sales 3uthority
-%. /irect =elling 3gent
-0. /istributor and =ales agent
-1. 6one of these
-2. 3ll of these An%' 2
,)5$. M(onversionN in sales language means 5
-!. (onverting a buyer into a seller
-%. (onverting a seller into a buyer
-0. (onverting a prospect into customer
-1. 3ll of these
-2. 6one of these An%' *
,)54) >ank Marketing is treated as 5
-!. ransaction marketing -%. =ervice marketing
-0. ?ndoor marketing -1. all of these
-2. 6one of these An%' 2
,)55) 9eads can be provided by 5
-!. friends relatives -%. ;ebsites
-0. /irectories -1. 3ll of these
-2. 6one of these An%' 4
,)100. Marketing is L Find the wrong option 5
-!. an ancient concept
-%. a modern concept
-0. a continuous affair
-1. a team effort
-2. 6one of these An%' 1
,)101. (ustomer’s <elationship with the >ank is influenced
by 5
-!. (ustomer’s attitudes
-%. 3ttitude of bank staff
-0. 3ttitudes of salesperson
-1. @ood service
-2. 3ll of these An%' (
,)102) /elivery channel other than >ank counters are5
-!. 3M’s
-%. ?nternet >anking
-0. Mobile >anking
-1. ele >anking
-2. 3ll of the above An%' (
,)10*. he =equence of a sales process is 5
-!. 9ead generation, call, presentation ) sale
-%. =ales, presentation, lead generation, call
-0. 9ead generation, call, sale ) presen tation
-1. here is no sequence required
-2. 6one of these An%' 1
,)104) 3utomated eller machines -3Ms. are innovation
for the banking industry. ?n terms of the service industry this
is an innovation in the L element of the marketing mix.
-!. 'ricing -%. 'romotion
-0. /istribution -1. 'roduct
-2. 6one of these An%' *
,)10(. 3 brand is >*= defined as a 5
-!. <egistered design or symbol that is displayed on the
product.
-%. <elated group of words that describe the product.
-0. 6ame, symbol, design or combination of these that
identifies a seller’s product.
-1. (opyrighted word-s. that give the manu facturer
exclusive ownership.
-2. 6ame of the manufacturer of the product.
An%' *
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,)10+) Cne distinguishing factor between a brand name and
a brand is that a brand 6ame.
-!. (reates customer loyalty
-%. (onsists of word
-0. ?dentifies only one item in the product mix
-1. ?mplies an organization’s 6ame
-2. 6one of these An%' 2
,)10$. ;hen a firm uses one of its existing brand name as
part of a brand name for an improved or new product, the
branding is called++++++++
-!. ?ndividual branding
-%. Cver all family branding
-0. 9ine family branding
-1. >rand extension branding
-2. 6one of these An%' 4
,)104) 3 carton of orange 8uice has no brand name and on
the package only the name of the product O Crange Juice’ is
written. his is an example of 5
-!. a manufacturer’s brand
-%. an own label brand
-0. a no frills brand
-1. a generic brand
-2. 6one of these An%' 4
,)105. ;hen +++++branding is used, all of a firm’s products
are branded with the same name or at least part of the name4
-!. ?ndividual
-%. rademark
-0. Family
-1. =elective
-2. *xtension An%' *
,)110. 9abeling is important for three reasons5 promotional
and legal reasons. ;hat is the third reason,
-!. Marketing -%. >randing
-0. =trategic -1. ?nformational
-2. 6one of these
An%' 4
,)111) 9abeling is important for informational, legal ) 5
reasons 5
-!. Marketing -%. >randing
-0. =trategic -1. 'romotional
-2. 6one of these An%' 4
,)112) he label and a soft drink can reads M cool and
reforesting for what reason are these words used,
-!. o provide information
-%. o encourage multiple purchases
-0. o promote the product
-1. o satisfy legal requirements
-2. 6one of these An%' *
,)11*) Multiple packaging is 5
-!. 9ikely to increase demand
-%. he same as family packaging
-0. he most effective type of packaging
-1. he most expensive
-2. 6one of these An%' 2
,)114) Marketers should view packaging as a ma8or strategic
tool, especially for 5
-!. (onsumer (onvenience products
-%. ?ndustrial products
-0. (onsumer =hopping products
-1. =pecialty products
-2. 6one of these An%' 1
,)11() he first step in selling process5
-!. 're5approach
-%. approaching the customer
-0. Making the presentations
-1. 'rospecting
-2. 6one of these An%' 4
,)11+. >efore (ontacting acceptable prospects, a salesperson
for an industrial cleaning equipment company analyzes
information about the prospects, product need, feeling about
brands, and personal characteristics. his process is called 5
-!. 'rospecting
-%. pre approach
-0. approach
-1. making the presentation
-2. 'reparing An%' (
,)11$) ;hich of the following is most likely to stimulate
customer loyalty 5
-!. (oupons -%. =weepstakes
-0. Frequent user incentives -1. 'remiums
-2. =amples An%' *
,)114) 3 good definition of ++++++++ would be that it consists
of direct connections with carefully targeted individual
consumers to both obtain an immediate response and
cultivate lasting customer relationships5
-!. advertising -%. direct marketing
-0. sales promotion -1. public relations
-2. 6one of these An%' 2
,)115) 'ersonal selling tries to achieve three general goals
finding prospects, convincing prospects to buy and 5
-!. Monitoring new products being developed
-%. >eing aware of competitors sales activities
-0. 3voiding repeat sales
-1. Deeping customer satisfied
-2. 6one of these An%' 4
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,)120) B'ure >anking 6othing *lseB 5 3dvertisement title
belongs to which >ank ,
-!. 3llahabad >ank
-%. =tate >ank of ?ndia
-0. (anara >ank
-1. Gnion >ank
-2. ?ndian Cverseas >ank An%' 2
,)121) ;hich of the following statement is F39=* ,
-!. Marketing is a consumer L oriented process.
-%. Marketing is much more than selling and advertising.
-0. he concept of marketing is a narrow term.
-1. Marketing starts even before production starts.
-2. Marketing helps the enterprise to adapt to the changing
conditions and circumstances. An%' *
,)122) ;hich of the following organization gave the
definition L OMarketing is concerned with the people and
activities involved in the flow of goods and services from
producer to consumer’
-!. 3merican Marketing 3ssociation
-%. GD institute of Marketing
-0. Gniversity of <egina
-1. Aarvard 9aw =chool
-2. Gniversity of (hicago An%' 1
,)12*) ;hich of the following is NOT one of the
characteristics of services ,
-!. 'erishability
-%. 7ariability
-0. (ustomer 'articipation
-1. angibility
-2. ?nseparability An%' 4
,)124. ;hich of the following sector comes under the
services sectors ,
-!. ourism
-%. 9egal
-0. ransportation
-1. (ommunication
-2. 3ll of these An%' (
,)12(. *xpand =;C.
-!. =trengths, ;idth, Cpportunities, hreats
-%. =ecurity, ;eaknesses, Cpportunities, hreats.
-0. =trengths, ;eaknesses, Cpportunities, hreats
-1. =ociety, ;eaknesses, Cpportunities , ravel
-2. =ystems, ;eaknesses, Cpportunities, ravel
An%' *
,)12+) ;hich of the following is 6C a part of O'roduct 9ife
(ycle’ ,
-!. ?ntroduction -%. @rowth
-0. =aturation -1. ?nflation
-2. Maturity An%' 4
,)12$) ;hat is meant by >%> *5business Model ,
-!. >ank5to >usiness
-%. >usiness5to >ank
-0. >uilding5to >usiness
-1. >usiness Lto >roadcast
-2. >usiness5to >usiness An%' (
,)124) /escribe >%( model of e5business.
-!. =elling of products and services to corporates.
-%. =elling of products and services directly to consumers.
-0. (onsumers name own prices, which businesses can
accept or decline.
-1. >usinesses selling to local state, and federal agencies.
-2. (onsumers selling directly to other consumers.
An%' 2
,)125. elemarketing is a form of +++++++++
-!. ?ndirect Marketing -%. Field Marketing
-0. 7irtual Marketing -1. /irect Marketing
-2. Cnline Marketing An%' 4
,)1*0) ;hat is M5marketing,
-!. Mobile Marketing -%. Management Marketing
-0. Model Marketing -1. Modern Marketing
-2. Mind Marketing An%' 1
,)1*1. ;hat are specialty stores,
-!. =tores that specializes in electronic goods only.
-%. =tores that specializes in a single line of goods with a
deep assortment to give wider choice to customers.
-0. =tores that are managed by hawkers, pedlars, street
vendors.
-1. =tores that offer great shopping convenience to
customers.
-2. =tores that specializes in selling books only.
An%' 2
,)1*2) ;hat is concept Marketing ,
-!. ?t is the type of marketing in which manufactures own
outlets and exclusive show rooms.
-%. ?t is the factory outlets owned and operated by retailers.
-0. ?t is an act of converting a new concept into a product.
-1. ?t is the concept of marketing through sending messages
on mobiles.
-2. 6one of these An%' *
,)1**. *xpand ?(/ Model.
-!. ?nformation, communication, ransaction and
/istribution.
-%. ?nvestment, communication, transaction and distribution.
-0. ?nternet, carrier, ransaction and /istribution.
-1. ?nternet, communication, ransport and /istribution.
-2. ?nformation, communication, ransportation and
/istribution. An%' 1
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,)1*4) 3n advertisement is not for ++++++++++.
-!. =uggesting new uses of product.
-%. *xplaining how a product works.
-0. elling about a new product.
-1. >uilding brand preferences.
-2. 6one of these An%' 2
,)1*() ;hich of the following is 6C a base for Market
segmentation ,
-!. >ehavioral =egmentation
-%. /emographic =egmentation
-0. @eographic =egmentation
-1. 'sychographic segmentation
-2. =tatus =egmentation An%' (
,)1*+) ;hich of the following is NOT an important
component of O'<CMC?C639 M?H’,
-!. 3dvertising
-%. 'ersonal selling
-0. =ales 'romotion
-1. 'ublicity
-2. otal quality Management An%' (
N#te' here are &i/e important components in promotional
mix5
1) 3dvertising 2) 'ersonal =elleing
*) =ales promotion. 4) 'ublicity and public relations.
() /irect Marketing
,)1*$. 3dvertising is a non5 personal mass communication
by an +++++++++++++ sponsor.
-!. Gnidentified -%. ?dentified
-0. 'owerful -1. =pontaneous
-2.(onvenient An%' 2
,)1*4) ;hich of the following factors do not affect the
O'ricing 'olicy’ of a company ,
-!. (ost -%. /emand
-0. (ompetition -1. /istribution (hannel
-2. =tandard of living An%' (
,)1*5) he task of creating strong customer loyalty is called4
-!. 3ccountable Marketing
-%. otal Fuality Marketing
-0. <elationship Marketing
-1. /irect Marketing
-2. 6one of these An%' *
,)140) ;hat is meant by the term O>rand insistence,
-!. 3 buyer will buy the brand but has an open mind to try
another brand.
-%. 3 buyer insists on purchasing one brand only and will not
accept a substitute.
-0. 3 buyer has no knowledge of the existence of brand.
-1. 3 buyer favors the purchase of the brand
-2. 3 buyer has a strong attachment to the brand and will not
accept a substitute if brand is available.
An%' 2
,)141) ;hich of the following statements is correct,
-!. Marketing is the term used to refer only to the sales
function within a firm.
-%. Marketing managers usually don’t get involved in
production or distribution decisions.
-0. Marketing is an activity that considers only the needs of
the organization, not the needs of society as a whole.
-1. Marketing is the activity, set of institutions, and
processes for creating, communicating, delivering and
exchanging offerings that have value for customers, clients,
partners, society at large.
-2. 6one of these An%' 4
,)142) he term marketing refers to PPP5
-!. 6ew product concepts and improvements
-%. 3dvertising and promotion activities
-0. 3 philosophy that stresses customer value and
satisfaction
-1. 'lanning sales campaigns
-2. 6one of these An%' *
,)14*. ?n the history of marketing, when did the production
period end,
-!. ?n the late !Q&&s
-%. ?n the early !"&&s
-0. ?n the !"%&s
-1. 3fter the end of the =econd ;orld ;ar
-2. 6one of these An%' *
,)144) 3 marketing philosophy summarized by the phrase Ma
good product will sell itselfN is characteristic of the PPP
period.
-!. 'roduction -%. =ales
-0. Marketing -1. <elationship
-2. 6one of these An%' 1
,)14() ;hich of the following factors contributed to the
transition from the production period to the sales period,
-!. ?ncreased consumer demand
-%. More sophisticated production techniques
-0. ?ncrease in urbanization
-1. he @reat /epression
-2. 6one of these An%' 2
,)14+) 3n organisation with a PPPP orientation assumes
that customers will resist purchasing products not deemed
essential.
-!. 'roduction -%. Marketing
-0. <elationship -1. =ales
-2. 6one of these An%' 4
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,)14$) ?n the relationship marketing firms focus on PPP
relationships with PPPPP.
-!. =hort termI customers and suppliers
-%. 9ong termI customers and suppliers
-0. =hort termI customers
-1. 9ong termI customers
-2. 6one of these
An%' 2
,)144) 'olitical campaigns are generally examples of PPP.
-!. (ause marketing
-%. Crganization marketing
-0. *vent marketing
-1. 'erson marketing
-2. 6one of these An%' 4
,)145) he (oca (ola organisation is an official sponsor of
the Clympics. he firm is engaging in PP
-!. 'lace marketing
-%. *vent marketing
-0. 'erson marketing
-1. Crganization marketing
-2. 6one of these An%' 2
,)1(0) oday’s marketers need R....
-!. 6either creativity nor critical thinking skills
-%. >oth creativity and critical thinking skills
-0. (ritical thinking skills but not creativity
-1. (reativity but not critical thinking skills
-2. 6one of these An%' 2
,-i6k N#te%'
1) Market Ma7 C#1"ri%e #&'
i) Cne seller and many buyers
ii) Many sellers and one buyer
iii) Many sellers and Many buyers
i/) Few sellers and Many buyers
/) Many sellers and Few buyers
2) 3 M!ike!7N interested customer of the bank is termed as
prospect.
*) ?n Marketing, calling on the prospective customers is
known as a call.
4) /ivision of the whole market into relatively
homogeneous groups is called Market Seg1entati#n.
() Marketing @uru Pi!i" K#t!er defines market
segmentation as the subdivision of a market into
homogeneous sub8ects of customers.
+) Marketing Mi0' ?t is the set of marketing tools that a
firm uses to pursue its marketing ob8ectives in the target
market.
$) *. Jerome Mc(arty proposed a classification of marketing
mix in four key areas4
1) 'roduct 2. 'rice
*) 'lace 4. 'romotion
4) S8OT Ana!7%i%' 3 tool used by organization to help the
firm to establish its strength.
S 9 Strengt% 8 9 8eakne%%
O 9 O""#rt-nit7 T : Treat%
N#te' =trengths and ;eakness are L ?nternal Function
Cpportunity and hreats are : *xternal Function
5) 4 Stage% #& Pr#.-6t Li&e C76!e 2PLC3'
i) ?ntroduction ii) @rowth
iii) Maturity i/) /ecline
10) Bran.' >rand is defined as Ma name, term, sign and
symbol or a combination of these, that identifies the
maker or seller of the product
.
11) Bran. E;-it7' ?t refers to the value of the >rand.
12) <IT 9 Just in ime
1*) MRTP 9 Monopolies and <estrictive rade 'ractices
14) IMC 9 ?ntegrated Marketing (ommunications
1() ?n /ouble win strategy customer gets price debate.
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1+) M#n#"#!7 2#n!7 #ne %e!!er3 exists when a specific person or enterprise is the only supplier of a particular commodity,
which relates to a single entity:s control of a market to purchase a good or service.
1$) O!ig#"#!7 -few sellers. which consists of a few entities dominating an industry.
14) MRP 9 Manufacturing <esource 'lanning
15) =NI 9 Aigh 6etworth ?ndividual
20) he (oncept of G#rii!a Marketing is introduced by <)C) Le/in%#n)
21) he Method of sending promotional items to clients is called >ri" Marketing)
22) Marketing via e5mail falls under the category of direct marketing.
2*) (< -(lick hrough <ate. is related to 3dvertising metrics)
24) (reating a ?-@@ in the industry is an example of Aira! Marketing)
2() 3 non L traditional, low cost, flexible and highly effective marketing is termed as G#rii!a Marketing)
doc_371500610.pdf
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that
product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and
communicating value to customers, and customer relationship management that also benefits the organization.
Marketing is the science of choosing target markets through market analysis and market segmentation, as well as
understanding consumer behavior and providing superior customer value.
From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of
response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
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MARKETING CAPSULE FOR SBI CLERK 2014 EXAM
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that
product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and
communicating value to customers, and customer relationship management that also benefits the organization.
Marketing is the science of choosing target markets through market analysis and market segmentation, as well as
understanding consumer behavior and providing superior customer value.
From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of
response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
Marketing may be defined in several ways, depending on the role of the advertised enterprise in relation to the strategic role in
positioning the firm within its competitive market. he main definition is often credited to Pi!i" K#t!er, recognized as the
originator of the most recent developments in the field, for the works that appeared from !"#$ to %&&".
$ P% #& Marketing' 4 C% #& Marketing' ( M% #& Marketing'
1) 'roduct 1) (ustomer needs ) wants 1) Market
2) 'rice 2) (ost to the customer 2) Management
*) 'romotion *) (ommunication *) Money
4) 'lace 4) (hannel 4) Manpower
() 'hysical *vidence () Manufacturing
+) 'ositioning
$) 'eople
Marketing ,-e%ti#n% A%ke. in SBI Pre/i#-% E0a1%
1) Market research is useful for ++++,
-!. /eciding proper marketing strategies
-%. /eciding the selling price
-0. choosing the right products
-1. choosing the sales person
-2. 3ll of these
An%) 2(3
2) 3 call means4
-!. shout out to somebody
-%. profession or business
-0. visiting friends
-1. visiting prospective customers
-2. after5sales service
An%) 243
*) (onversion means4
-!. meeting a prospective client
-%. interacting with a prospective client
-0. converting an employer into an employee
-1. converting a seller into a buyer
-2. converting a prospective client into a buyer
An%) 2(3
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4) (ustomization means4
-!. acquiring more customers
-%. regulating customers
-0. special products to suit each customer
-1. more products per customer
-2. 3ll of these An%) 2*3
() Modern style of marketing include
-!. digital marketing
-%. tele5marketing
-0. e5commerce
-1. e5mails solicitation
-2. 3ll of these An%) 2(3
+) *5Marketing is the same as
-!. virtual marketing
-%. digital marketing
-0. real time marketing
-1. all of these
-2. 6one of these An%) 243
$) 7alue5added services means
-!. costlier products
-%. large number of products
-0. additional services
-1. at par services
-2. 6one of these An%) 2*3
4) 3ggressive Marketing is necessitated due to4
-!. globalization
-%. increased competition
-0. increased production
-1. increased 8ob opportunities
-2. 3ll of these An%) 223
5) *fficient Marketing styles require
-!. proper planning
-%. good communication skills
-0. team work
-1. knowledge of products
-2. 3ll of these An%) 2(3
10) he performance of a salesperson depends on
-!. salary paid
-%. sales incentive paid
-0. sizes of the sales team
-1. ability and willingness of the salesperson
-2. team leader aggressiveness An%) 243
11) he sole aim of marketing is to
-!. increase sales
-%. increase the number of employees
-0. increase profits
-1. increase production
-2. 3ll of these An%) 213
12) 9ead generation means
-!. tips for selling tactics
-%. tips for better production
-0. generating leaders
-1. likely sources for prospective clients
-2. 3ll of these
An%) 243
1*) Find the correct statement4
-!. Marketing is redundant in monopolistic companies
-%. he performance of a salesperson depends on the
amount of incentives paid
-0. Marketing is influenced by peer performance.
-1. 3n increase in market shares indicates fall in
business volume.
-2. 3 mission statement is part of the (ompany:s
'rospectus)
An%) 2(3
14) ;hich of the following is the first step in the
:transaction processing cycle:, which captures business
data through various modes such as optical scanning
or at an electronic commerce website,
-!. /ocument and report generation
-%. /atabase maintenance
-0. ransaction processing
-1. /ata *ntry
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-2. 6one of these An%) 213
1() (<M -(ustomer <elationship Management. is
-!. 3 pre5sales activity
-%. 3 tool for lead generation
-0. 3n ongoing daily activity
-1. he task of a /=3
-2. 3ll of the above An%) 2(3
1+) >ancassurance can be sold to
-!. 3ll banks
-%. 3ll insurance companies
-0. ?nsurance 3gents
-1. 3ll existing and prospective bank customers
-2. 3ll of the above An%) 243
1$) (ross5selling is not effective for which one of the
following products,
-!. /ebit (ards
-%. =avings 3ccounts
-0. ?nternet >anking
-1. 'ension loans
-2. 'ersonal loans An%) 223
14) ;hich of the following is not involved in the @rowth
=trategies of a company,
-!. Aorizontal integration
-%. 7ertical ?ntegration
-0. /iversification
-1. ?ntensification
-2. 6one of these
An%) 243
15) 3 successful B>lue CceanB requires
-!. *ffective communication
-%. ?nnovative skills
-0. Motivation
-1. 3ll of the above
-2. 6one of these An%) 243
20) (ross5selling is a basic function of
-!. 3ll employers
-%. 3ll employees
-0. 3ll salespersons
-1. 'lanning /epartment
-2. 3ll of the above An%) 2*3
21) /ata mining means analyzing the data stored with
-!. he /=3
-%. he front5office staff
-0. he back5office staff
-1. he customers
-2. 6one of these An%) 2*3
22) =M* means
-!. =elling and Marketing *stablishment
-%. =elling and Managing *mployee
-0. =ales and Marketing *mployee
-1. =mall and Medium *nterprises
-2. 6one of these An%) 243
2*) Cne of the following is not included in the $ ':s of
Marketing. Find the same.
-!. 'roduct -%. 'rice
-0. 'roduction -1. 'romotion
-2. 6one of these An%) 2*3
24) he target group of the =M* loans is
-!. 3ll businessmen -%. 3ll professionals
-0. 3ll ==?s -1. 3ll of the above
-2. 6one of these An%) 2*3
2() Aome loans can be best canvassed among
-!. >uilders -%. Flat owners
-0. 9and developers -1. 3griculturist
-2. ?ndividual wanting to buy a flat or house
An%) 2(3
2+) Cnline Marketing is the function of which of the
following
-!. 'urchase section
-%. 'roduction /epartment
-0. ? /epartment
-1. /esign =ection
-2. 3 collective function of all staff An%) 2(3
2$) (ustomization is useful for
-!. /esigning customer specific product
-%. (all centres
-0. 'ublicity
-1. Motivating the staff
-2. (old calls An%) 213
24) he key challenge to market5driven strategy is
-!. =elling maximum products
-%. *mploying maximum /=3s
-0. /elivering superior value to customers
-1. >eing rigid to changes
-2. 3dopting shot5term vision
An%) 2*3
25) *ffective selling skills depends on
-!. =ize of the sales team
-%. 3ge of the sales team
-0. 'eer strength
-1. Dnowledge level of the sales team
-2. *ducational level of the sales team An%) 2*3
*0) @eneration of sales lead can be improved by
-!. being very talkative
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-%. increasing personel and professional contact
-0. being passive
-1. engaging recovery agent
-2. product designs An%) 223
*1) 3 market plan is
-!. performance appraisal of the marketing staff
-%. company prospectus
-0. documented marketing strategy
-1. business targets
-2. call center An%) 2*3
*2) Marketing channels means
-!. delivery ob8ects
-%. sales target
-0. delivery outlets
-1. delivery boys
-2. sales teams
An%) 2*3
**) =ocial marketing is
-!. share market prices
-%. marketing by the entire society
-0. internet marketing
-1. marketing for the social cause
-2. society bye5laws An%) 243
*4) =ervice marketing is the same as
-!. internet marketing
-%. telemarketing
-0. internal marketing
-1. relationship marketing
-2. transaction marketing An%) 243
*() Market5driven strategy includes
-!. identifying problems
-%. planning marketing tactics of peers
-0. positioning the organization and its brands in the
market place
-1. internal marketing
-2. selling old products An%) 2*3
*+) ?nnovation in marketing is same as
-!. motivation -%. perspiration
-0. aspiration -1. creativity
-2. team work
An%) 243
*$) 'ersonal loans can be canvassed among
-!. salaried person -%. pensioners
-0. foreign nationals -1. 6<? (ustomers
-2. 6on5customers
An%) 213
S#1e E0"e6te. Marketing ,-e%ti#n% F#r SBI CLERK 2014 E0a1
,)1) Market expansion means4
-!. Airing more staff
-%. >uying more products
-0. firing more staff
-1. >uying more companies
-2. 6one of these An%' (
,)2. *ffective marketing helps in5
-!. /eveloping new products
-%. (reating a competitive environment
-0. >uilding demand for product
-1. 3ll of these
-2. 6one of these An%' 4
,)*) 3 good seller should have the following qualities5
-!. /eveloping the work -%. =ubmissive
-0. =ympathy -1. 3ll of these
-2. 6one of these An%' 4
,)4) Cne of the following is a target for the marketing of
internet banking5
-!. 3ll the customers
-%. 3ll the educated customers
-0. 3ll the computer educated customers
-1. Cnly creditors
-2. 6one of these An%' *
,)() 'lanned cost service means5
-!. costly products
-%. extra profit on the same cost
-0. extra work by seller
-1. all of these
-2. 6one of these An%' 2
,)+. <ural marketing is not required because5
-!. <ural people do not understand marketing
-%. ?t is not practical from the cost point of view
-0. ?t is sheer wastage of time
-1. 3ll of these
-2. 6one of these An%' (
,)$) ?n (onsumer behavior :'erception is a process through
which5
-!. a consumer make ultimate purchasing
-%. a consumer is satisfied
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-0. a consumer:s mind receives, organizes and interprets
physical time
-1. >oth ! and %
-2. 3ll of the above An%' *
,)4) =ale forecast implies5
-!. an estimate of the maximum possible sales opportunities
present in a particular market segment.
-%. an estimate of sales, in physical units, in a future period
-0. *stimating the number of sales person required to sell a
product.
-1. >oth ! and %
-2. 6either ! nor % An%' 4
,)5) 3dvertising for............. is not allowed on .7.
-!. 9iquor -%. (igrattes
-0. >oth ! and % -1. =oaps
-2. 6one of these An%' 2
,)10) *ntrepreneurs find direct marketing attractive because
of 5
-!. ?nvestment is low
-%. ?t doesn:t required specialized skills
-0. <eturns are quick
-1. 3ll of above
-2. 6one of these An%' 4
,)11) 3 theory states that no matter how efficiently
goodsEservice are produced, if they cannot be delivered to
the customer in the quickest possible time it is vain5this
theory is called5
-!. Fuickest the best -%. ?nstant service
-0. =ervice on time -1. imely effort
-2. Matter theory An%' 2
,)12) /emonstration is an exercises to5
-!. attractively pack and display the goods
-%. 'rove the characteristic of the product
-0. >oth ! and %
-1. ;indow shop
-2. 6either ! nor %
An%' 2
,)1*) ?n selling B(onsumptionB is the ultimate goal of the
sales while a marketer5
-!. ?dentifies consumer needs and wants.
-%. /evelop an appropriate productEservice to attain
customer satisfaction.
-0. 3ccomplish organizational goals through integrated
marketing approach
-1. all of the above.
-2. 6one of these An%' 4
,)14)
asual: research is basically concerned with5 -!. *stablishing cause and effort relationship
-%. 3rriving at a forecast or prediction of interest.
-0. measuring and estimating the frequencies with which of
things occur
-1. 3ll of above
-2. 6one of these An%' 1
,)1() 3 method in which brand equity is measured by
comparing difference between the retail price of the brand
and the retail price of an unbranded product in same
category is called5
-!. >rand goodwill method
-%. price premium method
-0. 'roduction method
-0. >oth ! and %
-1. 6either ! nor % An%' 2
,)1+) >ank Marketing means5
-!. =elling of >anks
-%. Merger of >anks
-0. =elling bank:s products and services
-1. 6one of these
-2. 3ll of these An%' *
,)1$) (redit cards are used for5
-!. (ash withdrawals
-%. 'urchase of air tickets
-0. 'urchase of consumable items from retail outlets
-1. all of these
-2. 6one of these An%' 4
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,)14) Aome loans are granted to5
-!. ?ndividuals -%. ?nstitutions
-0. >uilders -1. all of these
-2. 6one of these An%' 1
,)15) 3Ms are5
-!. >ranches of >anks
-%. Manned counters of >anks
-0. Gnmanned cash dispensers
-1. 3ll of these
-2. 6one of these An%' *
,)20) <elationship selling means5
-!. 'reparing a list of relatives
-%. (ross selling
-0. =elling to relatives
-1. =elling to strangers
-2. elemarketing An%' 2
,)21) 'roper pricing is needed for5
-!. *xtra charges of extra services
-%. 9evy of 73
-0. @ood customer services
-1. 'utting burden on the customers
-2. /epositing money in bank. An%' *
,)22) he abbreviation ?=' stands for5
-!. ?nternational =py 'ro8ect
-%. ?ndian =ocial 'lanning
-0. ?nitial =ervice 'rovider
-1. ?nternet =ervice 'rovider
-2. 6one of these An%' 4
,)2*. *=C' stand for5
-!. *fficient =ervice of 'romises
-%. *ffective =ystem of 'ro8ects
-0. *mployee =tock Cption 'lan
-1. *ssential =ecurity of 'ro8ect
-2. *quity =tock Cption 'lan An%' *
,)24) he balance sheet of an organization gives information
regarding5
-!. <esult of operations for a particular 'eriod
-%. he financial position as on a particular date
-0. he operating efficiency of a firm.
-1. Financial position during a particular period
-2. 3ll of the above An%' 2
,)2() he advantage of telephone interview are5
-!. <elatively low cost per interview
-%. @ood for reaching important people who are inaccessible
-0. =ecuring (o5operation which is not always possible
-1. 3ll of these
-2. >oth ! ) % An%' (
,)2+) he best advertisement is5
-!. @low sign boards -%. Cn internet
-0. 7 media -1. 'rint media
-2. 3 satisfied (ustomer An%' (
,)2$) 3cid est of a brand is5
-!. >rand preference
-%. >rand awareness
-0. >rand loyalty
-1. >rand equity
-2. >and acceptability An%' *
,)24) ?n banks loans and advances are considered as5
-!. 3ssets
-%. liabilities
-0. <esources
-1. cause of expenditure
-2. 6one of these An%' 1
,)25) ?n the context of globalization, >'C means5
-!. >ritish 'etroleum Crganization
-%. >ritish 'assport Cffice
-0. >usiness 'rocess Cutsourcing
-1. >usiness 'rocess Crientation
-2. 3ll of the above An%' *
,)*0) Modern method of marketing include5
-!. 'ublicity on the net
-%. 3dvertisement on the net
-0. =oliciting business through e5mails
-1. >oth ! and %
-2. 3ll of the above An%' (
,)*1. For effective marketing the salesmen should have
which of these qualities5
-!. (reativity
-%. eam spirit
-0. Motivation
-1. *ffective communication skill
-2. 3ll of these An%' (
,)*2. Market <esearch is needed for5
-!. /eciding the market area
-%. /eciding the right5product to be sold.
-0. Making proper marketing decisions
-1. /eciding right time to sell
-2. 3ll of these
An%' (
,)**) ;hich of the following statement is true5
-!. Marketing makes the company to go into loss due to
higher expense
-%. Marketing is not required in profitmaking companies
-0. Marketing sharpens the mind of the employees
-1. Marketing is wastage of time.
-2. 3ll of these An%' *
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,)*4) Marketing plan helps in5
-!. >etter lead generation
-%. >etter systems
-0. >etter results
-1. >etter customer service
-2. 3ll of the above An%' (
,)*() Motivation means5
-!. ?nspiring employees to perform better
-%. >etter communication skills
-0. =ales coaching
-1. Market research
-2. 6one of these An%' 1
,)*+) ?n a Marketing process in today:s world5
-!. Cnly standard products are sold
-%. he seller needs to have product knowledge
-0. he seller should ensure customer satisfaction
-1. Cnly quantum of sales matters.
-2. 3ll of these An%' *
,)*$) =ale forecasting involves5
-!. =ales planning
-%. sales pricing
-0. /istribution channel
-1. (onsumer astes
-2. 3ll of these An%' (
,)*4) ?n addition to product , price, promotion, the
augmented marketing mix for services include all of the
following *H(*'I
-!. 'eople
-%. 'ackaging
-0. 'rocess
-1. 'hysical evidence
-2. >oth ! and % An%' 2
,)*5) /umping relates to the sale of5
-!. 'roducts in foreign markets that cannot be sold in the
home market
-%. 'roducts discontinued in the home market sold to a
foreign market
-0. 'roduction in foreign markets that cannot pass safety
standards in the home market
-1. 6one of these
-2. 3ll of these An%' 2
,)40) he following does not represent a market situation5
-!. 3 bank run dispensary located in its, staff quarters.
-%. 3 fund raising charity show for the members of an 6@C
-0. 3 meditation camp of a religious organization concluded
for its members.
-1. 3 stall distributing Dada 'rasad in a @urudwara
-2. 3ll of these An%' 4
,)41) he following offering is not a service5
-!. Fixed deposit receipt
-%. 'ostage stamp
-0. ?nsurance policy
-1. @ift coupon of the chain store.
-2. 3ll of these An%' 4
,)42) he act of obtaining a desired ob8ect from someone by
offering some in return is called as a5
-!. ransaction -%. *xchange
-0. <elationship -1. 7alue
-2. 6one of these An%' 2
,)4*. +++++++ is a group of related products that function in a
similar manner, are sold to the same customer groups and
marketed through the same type of the outlets.
-!. @roup -%. 'roduct line
-0. (ategory -1. Market
-2. 6one of these An%' 2
,)44) @oods that are typically bought by consumer based on
a comparison of suitability, quality price and style are called5
55555555555 goods5
-!. ?ndustrial -%. =pecialty
-0. =hopping -1. (onvenience
-2. 6one of these An%' *
,)4() Cut of the following 555555 is not an ob8ective of pricing5
-!. 'rofit
-%. =tabilizing demand an sales of the product
-0. ?mprovement in product quality
-1. *xpansion of business.
-2. 3ll of these An%' 4
,)4+) Cut the following 5555555 is not the three level of the
product5
-!. (ore -%. =ymbolic
-0. 3ugmented -1. fragmented
-2. 6one of these An%' 4
,)4$) Cf the following pricing methods55555 is not for new
product5
-!. Market skimming -%. 'enetration
-0. /iscriminatory pricing -1. 6one of these
-2. 3ll of the above An%' 1
,)44) ?n market skimming pricing strategy55555
-!. ?nitially price is lower than it is reduced
-%. ?nitially price is higher than it is reduced
-0. ?nitial price is high and is maintained high
-1. 6one of these
-2. 3ll of these An%' 2
,)45) >ank of Mathura is offering higher interest5ratio on
fixed deposit to senior citizens of #& years and above5 ?t is
practicing5
-!. 'romotional pricing -%. 'sychological pricing
-0. =egmental pricing -1. 'roduct mix pricing
-2. 3ll of these An%' *
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,)(0. ;ith5555 pricing, the products are priced below list
price -or even cost. for a temporary period to create buying
urgency5
-!. <eference -%. >y5product
-0. 'romotional -1. Market penetration
-2. 3ll of these An%' *
,)(1. <egulation that arise to ensure that firm takes
responsibility for the social costs of their products or
production processes stem from which reason for
government legislation of business5
-!. o protect companies from each other.
-%. o protect companies from unfair business practices.
-0. o protect the interests of the society.
-1. o businesses from unfair consumer demands.
-2. 3ll of these An%' *
,)(2) he last stage in selling process5
-!. approach -%. handling ob8ections
-0. closing -1. follow up
-2. 3ll of these An%' 4
,)(*) he Ma8or advantage of survey research is its5
-!. =implicity -%. =tructure
-0. Crganization -1. flexibility
-2. 3ll of these An%' 4
,)(4. 3 55555 is any activity or benefit offered for sale that is
essentially intangible and does not result in the ownership of
anything.
-!. /emand -%. >asic staple
-0. 'roduct -1. =ervice
-2. 3ll of these An%' 4
,)((. ++++++ is a person:s distinguishing psychological
characteristics that5lead to relatively consistent and lasting
responses his or her own environment5
-!. 'sychographics -%. 'ersonality
-0. /emographics -1. lifestyle.
-2. 3ll of these An%' 2
,)(+. he plan in the business buying behaviour model
where interpersonal and individual influence might interact
is called the5
-!. *nvironment -%. <esponse
-0. =timuli -1. >uying center
-2. 3ll of these An%' 4
,)($. he course of a product:s sale and profit over its
lifetime is called5
-!. he sales chart
-%. he dynamic growth curve.
-0. he adoption process
-1. he product life cycle.
-2. 3ll of these An%' 4
,)(4. 3ll of the following are thought to be sources of new
product ideas *xcept5
-!. ?nternal =ources -%. (ustomers
-0. (ompetitors -1. 9ocal library
-2. 3ll of these An%' *
,)(5) ?f Aonda uses its company name to cover such different
products as its automobiles lawn mowers and motorcycles, it
is practicing which of the following5
-!. 6ew brand strategy
-%. 9ive extension strategy
-0. Multiband strategy
-1. >rand extension strategy
-2. 3ll of these An%' 4
,)+0) ?f a company -considering its options on the
productEmarket expansion grid. chooses to move in to
different unrelated fields -from what it has ever done before.
with new products as a means to stimulate growth, the
company would be following which of the following general
strategies.
-!. Market5'enetration
-%. Market development
-0. 'roduct development
-1. /iversification
-2. 3ll of these An%' 4
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,)+1) ;hen the market research organization chooses a
segment of the population that represents the population as
a whole, they have chosen a5
-!. @roup -%. >i5variant5population
-0. =ample -1. Market arget
-2. 6one of these An%' *
,)+2) Joining with foreign companies to produce or market
product and service is called5
-!. /irect exporting
-%. ?ndirect exporting
-0. 9icensing
-1. Joint57enturing
-2. 6one of these An%' 4
,)+*) 3 555 is a name, term, sign, symbol or design or a
combination of these that identified the market or seller of a
product or service5
-!. 'roduct feature -%. =ponsorship
-0. >rand -1. 9ogo
-2. 6one of these An%' *
,)+4) he study of human population in terms of size,
density, age, gender, race, occupation and other statistics is
called4
-!. @eothermic -%. /emography
-0. *thnography -1. @eography
-2. 6one of these An%' 2
,)+(. he process that turns marketing strategies and plans
in to marketing action in order to accomplish strategic
marketing ob8ective is called5
-!. Marketing strategy
-%. Marketing (ontrol
-0. Marketing analysis
-1. Marketing implementation
-2. 6one of these An%' 4
,)++. ?f your company were to make a product5such as suit
of clothes and sell that product your company will come
under which sector ,
-!. <etailer -%. >usiness
-0. @overnment -1. =ervice
-2. 6one of these An%' 2
,)+$) (ost that do not vary with production or sales level are
called5
-!. fixed costs -%. 7ariable cost
-0. =tandard costs -1. ?ndependent5costs
-2. 6one of these An%' 1
,)+4) (onsumer ?nformation source5
-!. 'ersonal source and commercial source
-%. 'ublic source
-0. experiential source
-1. all of the above
-2. 6one of these An%' 4
,)+5) Kero5based budgeting -K>>. means5
-!. 3 tool of marketing cost
-%. a tool for financial analysis
-0. each year, budgeting starts from a scratch.
-1. a certain percentage of sales
-2. both ! ) %. An%' *
,)$0. ;hich of the following expresses Maslow:s Motivation
theory best5555
-!. ?mportance of Motivation for customer development
-%. ;hy people are driven by particular need at particular
times.
-0. ;here human needs are arranged in a hierarchy.
-1. 3ll of the above
-2. 6one of these An%' 4
,)$1. he long term ob8ective of marketing is5
-!. (ustomer satisfaction
-%. 'rofit maximization
-0. (ost cutting
-1. 'rofit maximization with customer satisfaction
-2. 6one of these An%' 4
,)$2) ;hich among the following is statistical indicator for
equality in income distribution5
-!. @ini (oefficient -%. 'rice ?ndices
-0. @6' -1. @/'
-2. 6one of these An%' 1
,)$*) =hort term planning focuses on5
-!. Functional plans -%. 9ong term ob8ective
-0. =pecific goal -1. >oth ! ) 0
-2. 6one of these An%' 4
,)$4) ?n marketing terms 3ttitude can best be defined as a 5
-!. <ude behaviour of =alesperson
-%. <ude behaviour of consumer
-0. Mental state of consumer
-1. *go of the marketing executive
-2. 6one of these An%' *
,)$(. <eference group influences 7is5a57is consumption
decision is a function of the5555
-!. 'roduct (ategory
-%. @roup characteristics
-0. @roup communication process
-1. 3ll of these
-2. 6one of these An%' 4
,)$+) Just in time -J?. technique is getting wider acceptance
world over. he technique was first introduced in5
-!. ?ndia -%. 3merica
-0. Japan -1. 6one of these
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-2. 3ll of these An%' *
,)$$) he level of commitment that consumers feel towards
a given brand is called5
-!. >rand equity -%. >rand 6ame
-0. >rand loyalty -1. 6one of these
-2. 3ll of these An%' *
,)$4) 3ssigning specific Jobs and work places to the selected
candidates is known as5
-!. 'lacement -%. <ecruitment
-0. ransfer -1. 'romotion
-2. 3ll of these An%' 1
,)$5) 3s a councillor, a personnel manager5
-!. <eminds the management of moral obligations towards
employees.
-%. *ncourages the employees.
-0. ries to settle the disputes between labour )
management.
-1. 3ll of these
-2. 6one of these An%' 2
,)40. ?nformation systems can assist manager by 5
-!. 'roviding information
-%. 'roviding data on internal sources
-0. /irecting
-1. 3ll of the above
-2. 6one of these An%' 4
,)41) ;arehouse Management does not include 5
-!. =pace determination -%. =tock layout
-0. =tock design -1. =tock placement
-2. Crder picking procedure An%' (
,)42. 3 marketing technique where marketer plays a specific
role in a particular segment is called 5
-!. Mass Marketing
-%. 6iche marketing
-0. =trategic Marketing
-1. (ommunication Marketing
-2. 6one of these An%' 2
,)4*. ;hich among the following is not an example of
convenience goods,
-!. ea -%. 6ewspaper
-0. (offee -1. =hirts
-2. 6one of these An%' 4
,)44) ?n Marketing Mix 1 '’s ?mply 5
-!. 'roduct, 'rice, 'lace, 'romotion
-%. 'roduct, 'rice, 'olicy, 'lace
-0. 'lace, 'eople, 'roduct, 'romotion
-1. 3ll of the above
-2. 6one of these An%' 1
,)4(. ?n Market segmentation which among the following is
not an economic component5
-!. 3ge -%. @ender
-0. >oth ! and % -1. ?ncome level
-2. axes An%' *
,)4+) ;hich among the following is a feature of good
forecasting method 5
-!. 3ccuracy -%. =implicity
-0. *conomy -1. 3vailability
-2. 3ll of these An%' (
,)4$) 3 person who ultimately determines any part or whole
of the buying decision is called5
-!. /ecider -%. >uyer
-0. Gser -1. ?nfluencer
-2. 6one of these An%' 1
,)44. ;hen a firm sells off part of its business to another it is
called5
-!. /iversification -%. /ivestment
-0. 'runing -1. =trategy
-2. Joint venture An%' 2
,)45. >uyer <esistance means 5
-!. >uyers fighting with the salesman
-%. <eluctant salesman
-0. ?ndifferent =alesman
-1. Aesitant buyers
-2. 6one of these An%' 4
,)50) /igital >ank can be resorted through 5
-!. Mobile phones -%. ?nternal
-0. elephones -1. 3ll of these
-2. 6one of these An%' 4
,)51. (ross selling is very effective in the sale of one of the
following 5
-!. /ebit L (ard -%. (redit5 (ards
-0. ?nternal5 >anking -1. 3uto 9oan
-2. 3ll of these An%' (
,)52) arget market for debit card is 5
-!. 3ll existing account holder
-%. 3ll sales persons
-0. 3ll 6<?’s
-1. 3ll A6?’s
-2. 3ll of these
An%' 1
,)5*. =M* means 5
-!. =mall and medium enterprises
-%. =mall scale marketing entities
-0. =mall ) medium establishments
-1. 6one of these An%' 1
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,)54. MCut5sourcing means service rendered by 5
-!. Cutside agencies
-%. Cther departments of the company
-0. *mployees other than the sales person
-1. Marketing department
-2. 6one of these An%' 1
,)5(. =ales promotion involves, the incorrect option5
-!. >uilding product awareness
-%. (reating interest
-0. 'roviding ?ntonation
-1. /esigning new product
-2. 6one of these An%' 4
,)5+) /=3 Means 5
-!. /istrict sales 3uthority
-%. /irect =elling 3gent
-0. /istributor and =ales agent
-1. 6one of these
-2. 3ll of these An%' 2
,)5$. M(onversionN in sales language means 5
-!. (onverting a buyer into a seller
-%. (onverting a seller into a buyer
-0. (onverting a prospect into customer
-1. 3ll of these
-2. 6one of these An%' *
,)54) >ank Marketing is treated as 5
-!. ransaction marketing -%. =ervice marketing
-0. ?ndoor marketing -1. all of these
-2. 6one of these An%' 2
,)55) 9eads can be provided by 5
-!. friends relatives -%. ;ebsites
-0. /irectories -1. 3ll of these
-2. 6one of these An%' 4
,)100. Marketing is L Find the wrong option 5
-!. an ancient concept
-%. a modern concept
-0. a continuous affair
-1. a team effort
-2. 6one of these An%' 1
,)101. (ustomer’s <elationship with the >ank is influenced
by 5
-!. (ustomer’s attitudes
-%. 3ttitude of bank staff
-0. 3ttitudes of salesperson
-1. @ood service
-2. 3ll of these An%' (
,)102) /elivery channel other than >ank counters are5
-!. 3M’s
-%. ?nternet >anking
-0. Mobile >anking
-1. ele >anking
-2. 3ll of the above An%' (
,)10*. he =equence of a sales process is 5
-!. 9ead generation, call, presentation ) sale
-%. =ales, presentation, lead generation, call
-0. 9ead generation, call, sale ) presen tation
-1. here is no sequence required
-2. 6one of these An%' 1
,)104) 3utomated eller machines -3Ms. are innovation
for the banking industry. ?n terms of the service industry this
is an innovation in the L element of the marketing mix.
-!. 'ricing -%. 'romotion
-0. /istribution -1. 'roduct
-2. 6one of these An%' *
,)10(. 3 brand is >*= defined as a 5
-!. <egistered design or symbol that is displayed on the
product.
-%. <elated group of words that describe the product.
-0. 6ame, symbol, design or combination of these that
identifies a seller’s product.
-1. (opyrighted word-s. that give the manu facturer
exclusive ownership.
-2. 6ame of the manufacturer of the product.
An%' *
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,)10+) Cne distinguishing factor between a brand name and
a brand is that a brand 6ame.
-!. (reates customer loyalty
-%. (onsists of word
-0. ?dentifies only one item in the product mix
-1. ?mplies an organization’s 6ame
-2. 6one of these An%' 2
,)10$. ;hen a firm uses one of its existing brand name as
part of a brand name for an improved or new product, the
branding is called++++++++
-!. ?ndividual branding
-%. Cver all family branding
-0. 9ine family branding
-1. >rand extension branding
-2. 6one of these An%' 4
,)104) 3 carton of orange 8uice has no brand name and on
the package only the name of the product O Crange Juice’ is
written. his is an example of 5
-!. a manufacturer’s brand
-%. an own label brand
-0. a no frills brand
-1. a generic brand
-2. 6one of these An%' 4
,)105. ;hen +++++branding is used, all of a firm’s products
are branded with the same name or at least part of the name4
-!. ?ndividual
-%. rademark
-0. Family
-1. =elective
-2. *xtension An%' *
,)110. 9abeling is important for three reasons5 promotional
and legal reasons. ;hat is the third reason,
-!. Marketing -%. >randing
-0. =trategic -1. ?nformational
-2. 6one of these
An%' 4
,)111) 9abeling is important for informational, legal ) 5
reasons 5
-!. Marketing -%. >randing
-0. =trategic -1. 'romotional
-2. 6one of these An%' 4
,)112) he label and a soft drink can reads M cool and
reforesting for what reason are these words used,
-!. o provide information
-%. o encourage multiple purchases
-0. o promote the product
-1. o satisfy legal requirements
-2. 6one of these An%' *
,)11*) Multiple packaging is 5
-!. 9ikely to increase demand
-%. he same as family packaging
-0. he most effective type of packaging
-1. he most expensive
-2. 6one of these An%' 2
,)114) Marketers should view packaging as a ma8or strategic
tool, especially for 5
-!. (onsumer (onvenience products
-%. ?ndustrial products
-0. (onsumer =hopping products
-1. =pecialty products
-2. 6one of these An%' 1
,)11() he first step in selling process5
-!. 're5approach
-%. approaching the customer
-0. Making the presentations
-1. 'rospecting
-2. 6one of these An%' 4
,)11+. >efore (ontacting acceptable prospects, a salesperson
for an industrial cleaning equipment company analyzes
information about the prospects, product need, feeling about
brands, and personal characteristics. his process is called 5
-!. 'rospecting
-%. pre approach
-0. approach
-1. making the presentation
-2. 'reparing An%' (
,)11$) ;hich of the following is most likely to stimulate
customer loyalty 5
-!. (oupons -%. =weepstakes
-0. Frequent user incentives -1. 'remiums
-2. =amples An%' *
,)114) 3 good definition of ++++++++ would be that it consists
of direct connections with carefully targeted individual
consumers to both obtain an immediate response and
cultivate lasting customer relationships5
-!. advertising -%. direct marketing
-0. sales promotion -1. public relations
-2. 6one of these An%' 2
,)115) 'ersonal selling tries to achieve three general goals
finding prospects, convincing prospects to buy and 5
-!. Monitoring new products being developed
-%. >eing aware of competitors sales activities
-0. 3voiding repeat sales
-1. Deeping customer satisfied
-2. 6one of these An%' 4
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,)120) B'ure >anking 6othing *lseB 5 3dvertisement title
belongs to which >ank ,
-!. 3llahabad >ank
-%. =tate >ank of ?ndia
-0. (anara >ank
-1. Gnion >ank
-2. ?ndian Cverseas >ank An%' 2
,)121) ;hich of the following statement is F39=* ,
-!. Marketing is a consumer L oriented process.
-%. Marketing is much more than selling and advertising.
-0. he concept of marketing is a narrow term.
-1. Marketing starts even before production starts.
-2. Marketing helps the enterprise to adapt to the changing
conditions and circumstances. An%' *
,)122) ;hich of the following organization gave the
definition L OMarketing is concerned with the people and
activities involved in the flow of goods and services from
producer to consumer’
-!. 3merican Marketing 3ssociation
-%. GD institute of Marketing
-0. Gniversity of <egina
-1. Aarvard 9aw =chool
-2. Gniversity of (hicago An%' 1
,)12*) ;hich of the following is NOT one of the
characteristics of services ,
-!. 'erishability
-%. 7ariability
-0. (ustomer 'articipation
-1. angibility
-2. ?nseparability An%' 4
,)124. ;hich of the following sector comes under the
services sectors ,
-!. ourism
-%. 9egal
-0. ransportation
-1. (ommunication
-2. 3ll of these An%' (
,)12(. *xpand =;C.
-!. =trengths, ;idth, Cpportunities, hreats
-%. =ecurity, ;eaknesses, Cpportunities, hreats.
-0. =trengths, ;eaknesses, Cpportunities, hreats
-1. =ociety, ;eaknesses, Cpportunities , ravel
-2. =ystems, ;eaknesses, Cpportunities, ravel
An%' *
,)12+) ;hich of the following is 6C a part of O'roduct 9ife
(ycle’ ,
-!. ?ntroduction -%. @rowth
-0. =aturation -1. ?nflation
-2. Maturity An%' 4
,)12$) ;hat is meant by >%> *5business Model ,
-!. >ank5to >usiness
-%. >usiness5to >ank
-0. >uilding5to >usiness
-1. >usiness Lto >roadcast
-2. >usiness5to >usiness An%' (
,)124) /escribe >%( model of e5business.
-!. =elling of products and services to corporates.
-%. =elling of products and services directly to consumers.
-0. (onsumers name own prices, which businesses can
accept or decline.
-1. >usinesses selling to local state, and federal agencies.
-2. (onsumers selling directly to other consumers.
An%' 2
,)125. elemarketing is a form of +++++++++
-!. ?ndirect Marketing -%. Field Marketing
-0. 7irtual Marketing -1. /irect Marketing
-2. Cnline Marketing An%' 4
,)1*0) ;hat is M5marketing,
-!. Mobile Marketing -%. Management Marketing
-0. Model Marketing -1. Modern Marketing
-2. Mind Marketing An%' 1
,)1*1. ;hat are specialty stores,
-!. =tores that specializes in electronic goods only.
-%. =tores that specializes in a single line of goods with a
deep assortment to give wider choice to customers.
-0. =tores that are managed by hawkers, pedlars, street
vendors.
-1. =tores that offer great shopping convenience to
customers.
-2. =tores that specializes in selling books only.
An%' 2
,)1*2) ;hat is concept Marketing ,
-!. ?t is the type of marketing in which manufactures own
outlets and exclusive show rooms.
-%. ?t is the factory outlets owned and operated by retailers.
-0. ?t is an act of converting a new concept into a product.
-1. ?t is the concept of marketing through sending messages
on mobiles.
-2. 6one of these An%' *
,)1**. *xpand ?(/ Model.
-!. ?nformation, communication, ransaction and
/istribution.
-%. ?nvestment, communication, transaction and distribution.
-0. ?nternet, carrier, ransaction and /istribution.
-1. ?nternet, communication, ransport and /istribution.
-2. ?nformation, communication, ransportation and
/istribution. An%' 1
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,)1*4) 3n advertisement is not for ++++++++++.
-!. =uggesting new uses of product.
-%. *xplaining how a product works.
-0. elling about a new product.
-1. >uilding brand preferences.
-2. 6one of these An%' 2
,)1*() ;hich of the following is 6C a base for Market
segmentation ,
-!. >ehavioral =egmentation
-%. /emographic =egmentation
-0. @eographic =egmentation
-1. 'sychographic segmentation
-2. =tatus =egmentation An%' (
,)1*+) ;hich of the following is NOT an important
component of O'<CMC?C639 M?H’,
-!. 3dvertising
-%. 'ersonal selling
-0. =ales 'romotion
-1. 'ublicity
-2. otal quality Management An%' (
N#te' here are &i/e important components in promotional
mix5
1) 3dvertising 2) 'ersonal =elleing
*) =ales promotion. 4) 'ublicity and public relations.
() /irect Marketing
,)1*$. 3dvertising is a non5 personal mass communication
by an +++++++++++++ sponsor.
-!. Gnidentified -%. ?dentified
-0. 'owerful -1. =pontaneous
-2.(onvenient An%' 2
,)1*4) ;hich of the following factors do not affect the
O'ricing 'olicy’ of a company ,
-!. (ost -%. /emand
-0. (ompetition -1. /istribution (hannel
-2. =tandard of living An%' (
,)1*5) he task of creating strong customer loyalty is called4
-!. 3ccountable Marketing
-%. otal Fuality Marketing
-0. <elationship Marketing
-1. /irect Marketing
-2. 6one of these An%' *
,)140) ;hat is meant by the term O>rand insistence,
-!. 3 buyer will buy the brand but has an open mind to try
another brand.
-%. 3 buyer insists on purchasing one brand only and will not
accept a substitute.
-0. 3 buyer has no knowledge of the existence of brand.
-1. 3 buyer favors the purchase of the brand
-2. 3 buyer has a strong attachment to the brand and will not
accept a substitute if brand is available.
An%' 2
,)141) ;hich of the following statements is correct,
-!. Marketing is the term used to refer only to the sales
function within a firm.
-%. Marketing managers usually don’t get involved in
production or distribution decisions.
-0. Marketing is an activity that considers only the needs of
the organization, not the needs of society as a whole.
-1. Marketing is the activity, set of institutions, and
processes for creating, communicating, delivering and
exchanging offerings that have value for customers, clients,
partners, society at large.
-2. 6one of these An%' 4
,)142) he term marketing refers to PPP5
-!. 6ew product concepts and improvements
-%. 3dvertising and promotion activities
-0. 3 philosophy that stresses customer value and
satisfaction
-1. 'lanning sales campaigns
-2. 6one of these An%' *
,)14*. ?n the history of marketing, when did the production
period end,
-!. ?n the late !Q&&s
-%. ?n the early !"&&s
-0. ?n the !"%&s
-1. 3fter the end of the =econd ;orld ;ar
-2. 6one of these An%' *
,)144) 3 marketing philosophy summarized by the phrase Ma
good product will sell itselfN is characteristic of the PPP
period.
-!. 'roduction -%. =ales
-0. Marketing -1. <elationship
-2. 6one of these An%' 1
,)14() ;hich of the following factors contributed to the
transition from the production period to the sales period,
-!. ?ncreased consumer demand
-%. More sophisticated production techniques
-0. ?ncrease in urbanization
-1. he @reat /epression
-2. 6one of these An%' 2
,)14+) 3n organisation with a PPPP orientation assumes
that customers will resist purchasing products not deemed
essential.
-!. 'roduction -%. Marketing
-0. <elationship -1. =ales
-2. 6one of these An%' 4
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,)14$) ?n the relationship marketing firms focus on PPP
relationships with PPPPP.
-!. =hort termI customers and suppliers
-%. 9ong termI customers and suppliers
-0. =hort termI customers
-1. 9ong termI customers
-2. 6one of these
An%' 2
,)144) 'olitical campaigns are generally examples of PPP.
-!. (ause marketing
-%. Crganization marketing
-0. *vent marketing
-1. 'erson marketing
-2. 6one of these An%' 4
,)145) he (oca (ola organisation is an official sponsor of
the Clympics. he firm is engaging in PP
-!. 'lace marketing
-%. *vent marketing
-0. 'erson marketing
-1. Crganization marketing
-2. 6one of these An%' 2
,)1(0) oday’s marketers need R....
-!. 6either creativity nor critical thinking skills
-%. >oth creativity and critical thinking skills
-0. (ritical thinking skills but not creativity
-1. (reativity but not critical thinking skills
-2. 6one of these An%' 2
,-i6k N#te%'
1) Market Ma7 C#1"ri%e #&'
i) Cne seller and many buyers
ii) Many sellers and one buyer
iii) Many sellers and Many buyers
i/) Few sellers and Many buyers
/) Many sellers and Few buyers
2) 3 M!ike!7N interested customer of the bank is termed as
prospect.
*) ?n Marketing, calling on the prospective customers is
known as a call.
4) /ivision of the whole market into relatively
homogeneous groups is called Market Seg1entati#n.
() Marketing @uru Pi!i" K#t!er defines market
segmentation as the subdivision of a market into
homogeneous sub8ects of customers.
+) Marketing Mi0' ?t is the set of marketing tools that a
firm uses to pursue its marketing ob8ectives in the target
market.
$) *. Jerome Mc(arty proposed a classification of marketing
mix in four key areas4
1) 'roduct 2. 'rice
*) 'lace 4. 'romotion
4) S8OT Ana!7%i%' 3 tool used by organization to help the
firm to establish its strength.
S 9 Strengt% 8 9 8eakne%%
O 9 O""#rt-nit7 T : Treat%
N#te' =trengths and ;eakness are L ?nternal Function
Cpportunity and hreats are : *xternal Function
5) 4 Stage% #& Pr#.-6t Li&e C76!e 2PLC3'
i) ?ntroduction ii) @rowth
iii) Maturity i/) /ecline
10) Bran.' >rand is defined as Ma name, term, sign and
symbol or a combination of these, that identifies the
maker or seller of the product
.
11) Bran. E;-it7' ?t refers to the value of the >rand.
12) <IT 9 Just in ime
1*) MRTP 9 Monopolies and <estrictive rade 'ractices
14) IMC 9 ?ntegrated Marketing (ommunications
1() ?n /ouble win strategy customer gets price debate.
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1+) M#n#"#!7 2#n!7 #ne %e!!er3 exists when a specific person or enterprise is the only supplier of a particular commodity,
which relates to a single entity:s control of a market to purchase a good or service.
1$) O!ig#"#!7 -few sellers. which consists of a few entities dominating an industry.
14) MRP 9 Manufacturing <esource 'lanning
15) =NI 9 Aigh 6etworth ?ndividual
20) he (oncept of G#rii!a Marketing is introduced by <)C) Le/in%#n)
21) he Method of sending promotional items to clients is called >ri" Marketing)
22) Marketing via e5mail falls under the category of direct marketing.
2*) (< -(lick hrough <ate. is related to 3dvertising metrics)
24) (reating a ?-@@ in the industry is an example of Aira! Marketing)
2() 3 non L traditional, low cost, flexible and highly effective marketing is termed as G#rii!a Marketing)
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