Description
Samsung is a multinational conglomerate company ruling the electronics world with its variety of products & services.
SAMSUNG ELECTRONICS
Seoul, Korea
Japan / Korea Trip 2001
Fabio Armani
Julian Carey
Jennifer Goodwin
Agenda
•
Samsung Group – History & Structure
•
Samsung Electronics
–
History
–
Company Focus
–
Financial !er!iew
–
Strategy
–
rgani"ational Structure
–
C#allenges
Samsung Group
•
Founded in $%&'
– e(porter of dried fis#) !egetables) and fruits
– flour mill and confectionery mac#ines
•
$%*+,s Economic Stabili"ation
– -orean .ar / Samsung lost all assets
– aimed to #elp rebuild -orean economy0 entered t#e
manufacturing industry 1sugar)fabrics2
– became a leader in modern business practices 1recruiting
from outside2
•
$%3+,s E(pansion of -ey 4ndustries
– entered electronics and c#emical industries
– $%3% establis#ed Samsung Electronics Co5
Samsung Group
% of Sales ($72B
!le"#roni"s
2$%
%a"&iner'
( )ea*'
!+uipmen#
,%
-&emi"als
2%
.inan"ial
Ser*i"es
2,%
/#&er
0$%
• dis#ri1u#ion
• &o#els
• amusemen#
#&eme par2s
• #rading
• "ons#ru"#ion
• #e3#ile
• ad*er#ising
• 1ase1all #eam
• se"uri#'
• "ameras
• air"raf#
• s&ips
• dump #ru"2s
• oil #ru"2s
• pol'meri4ed "ompounds
• plas#i"s
• spe"ial#' "&emi"als
• life insuran"e
• "redi# "ard ser*i"es
• se"uri#ies #rading
• finan"e and #rus#
managemen# ser*i"es
• &ome applian"es
• 5ireless
"ommuni"a#ion
• semi"ondu"#ors
Samsung !le"#roni"s
•
Establis#ed in January) $%3%
•
$%6+,s7 8et t#e future on electronics
– laid t#e groundwor9 for electronics in -orea
– #elped t#e domestic economy grow
– pa!ed t#e way for e(ports
•
$%'+,s7 A more compre#ensi!e electronics company
– establis#ed plants in
rtugal and ;S
– establis#ed Semiconductor and Communication corporation
– began memory c#ip business
•
Early %+,s7 4ntegration and Globali"ation
•
ew ew CE Jong
Bong Bun
– maCor turnaround
• new business focus
• new management
practices
– !ery positi!e results in
$%%%) butD
/pera#ing ;n"ome
(1illion ew Economy7
•
E(odus of engineers and managers to startups
•
Eop H conglomerates7 I$5J8 in startups
1Samsung7 I*J+
Samsung is a multinational conglomerate company ruling the electronics world with its variety of products & services.
SAMSUNG ELECTRONICS
Seoul, Korea
Japan / Korea Trip 2001
Fabio Armani
Julian Carey
Jennifer Goodwin
Agenda
•
Samsung Group – History & Structure
•
Samsung Electronics
–
History
–
Company Focus
–
Financial !er!iew
–
Strategy
–
rgani"ational Structure
–
C#allenges
Samsung Group
•
Founded in $%&'
– e(porter of dried fis#) !egetables) and fruits
– flour mill and confectionery mac#ines
•
$%*+,s Economic Stabili"ation
– -orean .ar / Samsung lost all assets
– aimed to #elp rebuild -orean economy0 entered t#e
manufacturing industry 1sugar)fabrics2
– became a leader in modern business practices 1recruiting
from outside2
•
$%3+,s E(pansion of -ey 4ndustries
– entered electronics and c#emical industries
– $%3% establis#ed Samsung Electronics Co5
Samsung Group
% of Sales ($72B
!le"#roni"s
2$%
%a"&iner'
( )ea*'
!+uipmen#
,%
-&emi"als
2%
.inan"ial
Ser*i"es
2,%
/#&er
0$%
• dis#ri1u#ion
• &o#els
• amusemen#
#&eme par2s
• #rading
• "ons#ru"#ion
• #e3#ile
• ad*er#ising
• 1ase1all #eam
• se"uri#'
• "ameras
• air"raf#
• s&ips
• dump #ru"2s
• oil #ru"2s
• pol'meri4ed "ompounds
• plas#i"s
• spe"ial#' "&emi"als
• life insuran"e
• "redi# "ard ser*i"es
• se"uri#ies #rading
• finan"e and #rus#
managemen# ser*i"es
• &ome applian"es
• 5ireless
"ommuni"a#ion
• semi"ondu"#ors
Samsung !le"#roni"s
•
Establis#ed in January) $%3%
•
$%6+,s7 8et t#e future on electronics
– laid t#e groundwor9 for electronics in -orea
– #elped t#e domestic economy grow
– pa!ed t#e way for e(ports
•
$%'+,s7 A more compre#ensi!e electronics company
– establis#ed plants in
rtugal and ;S– establis#ed Semiconductor and Communication corporation
– began memory c#ip business
•
Early %+,s7 4ntegration and Globali"ation
•
ew ew CE Jong
Bong Bun
– maCor turnaround
• new business focus
• new management
practices
– !ery positi!e results in
$%%%) butD
/pera#ing ;n"ome
(1illion ew Economy7
•
E(odus of engineers and managers to startups
•
Eop H conglomerates7 I$5J8 in startups
1Samsung7 I*J+