Description
Presentation on Market Segmentation of Mahindra Tractors and Birla Cement.
Market Segmentation
Mahindra Tractor
Market People who are interested in farming and construction 1. Farmers 2. Hobby Farmers 3. Corporate Target Market People interested in mechanized farming and own farms and require tractors for reliable and affordable tractor Segment •Geographic •Urban •Rural •Semi Urban •Income • High •Medium •Low •Customer Type •Farmer(Self) (B to C) •Self employed •Corporate (B to B) Target Segment •Geographic •Rural •Semi Urban •Income •Medium to High •Customer Type •Farmer(Self) •Self employed •B to C •Size of farm •Medium to big
•Size of farm •Small •Big
Birla Cement
Market People who are interested in construction 1. Individuals 2. Contractors 3. Builders Target Market People involved in high quality construction and concrete for infrastructure projects Segment •Geographic •Urban •Rural •Semi Urban •North •South •East •West •Projects • Small •Medium •Big •Customer Type •Individual (B to C) •Contractor •Corporate (B to B) Target Segment •Geographic •Urban •Semi Urban •North and Central •Projects •Medium to Big •Customer Type •Corporate (B to B)
doc_521991802.ppt
Presentation on Market Segmentation of Mahindra Tractors and Birla Cement.
Market Segmentation
Mahindra Tractor
Market People who are interested in farming and construction 1. Farmers 2. Hobby Farmers 3. Corporate Target Market People interested in mechanized farming and own farms and require tractors for reliable and affordable tractor Segment •Geographic •Urban •Rural •Semi Urban •Income • High •Medium •Low •Customer Type •Farmer(Self) (B to C) •Self employed •Corporate (B to B) Target Segment •Geographic •Rural •Semi Urban •Income •Medium to High •Customer Type •Farmer(Self) •Self employed •B to C •Size of farm •Medium to big
•Size of farm •Small •Big
Birla Cement
Market People who are interested in construction 1. Individuals 2. Contractors 3. Builders Target Market People involved in high quality construction and concrete for infrastructure projects Segment •Geographic •Urban •Rural •Semi Urban •North •South •East •West •Projects • Small •Medium •Big •Customer Type •Individual (B to C) •Contractor •Corporate (B to B) Target Segment •Geographic •Urban •Semi Urban •North and Central •Projects •Medium to Big •Customer Type •Corporate (B to B)
doc_521991802.ppt