Description
There is no unanimity among the economists about the origin of the word “BANKING”. The word “BANK” is itself derived from the Greek word “BANQUE” i.e. a bench. The German word “BANC” means a joint stock firm
Market Research Project
On
Comparative Study of
SAVINGS a/c
Of
AIS !a"k# ICICI !a"k a"d $%&C !a"k
Indian Institute of Planning and Management, Satbari
AC'NO()*%G*M*N+
With great pleasure, I express my heartiest thanks to Mrs, Priya"ka -, for
giving me an opportunity to work under her guidance. She gave me the
guidelines that helped me a lot in the preparation of my research report.
I express my thanks to all the respondents to whom I visited, for their
support and valuable information, which helped me in the completion of my
research project work.
I express my sincere gratitude to my parents, friends and all others who have
directly or indirectly inspired and helped me to complete my project with
unremitting eal and enthusiasm.
%*C)ARA+ION
I hereby state that this work is a result of study on the .Comparative study
of SAVINGS a/c of AIS !a"k# ICICI !a"k a"d $%&C !a"k!. "he
findings # conclusion expressed in this research report are genuine and for
academic purpose. It is my own and it has neither been submitted nor
published anywhere before any resemblance to earlier project or research
work purely coincidental. It is totally based on my hard work and creativity.
CON+*N+S
$% Introduction
&% Objective of the study
'% (bout the organiation
)% *esearch +esign
, *esearch +esign
, Sampling
, +ata -ollection .ethods
/% -omparison with -ompetitors
0% 1imitations and 2indings
3% *ecommendations and Suggestions
4% -onclusion
S5..(*6 O2 "78 S"5+6
"he research report throws light on the products and service so offered by
(xis 9ank.
In current scenario customers are very much aware of their money
investment. "hey evaluate all the advantages and disadvantages of the
products and services provided by the banks. (fter being fully satisfied only,
they invest their money.
So, during this *esearch report, I have tried to show all aspects which
customers keep in mind while choosing a bank and its products or services:
and what they want from the side of the bank.
"he main points included with in the project are ; <
$ % 7istory and performance of the bank
& % =roducts and services offered by the bank
' % =otential of bank in the market i.e. its recognition by the
customers
) % (spects considered by the customers while establishing any
relationship with the bank
O/-*C+IV*S O& +$* S+0%1
• "o know about *etail banking
• "o know about the scope of *etail banking
• "o know about the products in *etail banking
• "o -ompare the products of competitor banks
A/O0+ +$* ORGANI2A+ION
($A+ IS /AN'ING3
"here is no unanimity among the economists about the origin of the word ./AN'ING4.
"he word ./AN'4 is itself derived from the >reek word ./AN50*4 i.e. a !e"ch. "he
>erman word ./ANC4 means a joi"t stock firm,
In modern times, commercial banking occupies ?uite an important place in the
framework of every economy because of the continuing challenge it presents to those
who are responsible for managing the affairs of the nation@s bank@s and to those who
observe and study their performance.
*VO)0+ION O& COMM*RCIA) /AN'ING
(s public enterprise, banking, as we know it today, made its first beginning around the
middle of the twelfth century in Italy. +he /a"k of Ve"ice 67789: was the fist public
banking institution. 2ollowing its establishment, were established /a"k of /arce;o"a
67eneral Insurance
-orporation of India E>I-% and other =S5 insurance companies, i.e. Cational Insurance
-ompany 1td., "he Cew India (ssurance -ompany 1td., "he Oriental Insurance
-ompany 1td. and 5nited India Insurance -ompany 1td.
"he 9ank today is capitalied to the extent of *s. '/4./0 crores with the public holding
Eother than promoters% at /3.0AH.
"he 9ankJs *egistered Office is at (hmedabad and its -entral Office is located at
.umbai. =resently, the 9ank has a very wide network of more than 3A$ branch offices
and 8xtension -ounters. "he 9ank has a network of over &4/) (".s providing &) hrs a
day banking convenience to its customers. "his is one of the largest (". networks in the
country.
"he 9ank has strengths in both retail and corporate banking and is committed to adopting
the best industry practices internationally in order to achieve excellence.
THEIR MISSION
• Customer Service and Product I""ovatio" tuned to diverse needs of individual
and corporate clientele.
• -ontinuous tech"o;o>y up >radatio" while maintaining human values.
• =rogressive >;o!a;iDatio" and achieving international standards.
• *fficie"cy and effective"ess built on ethical practices.
CORE VALUES
• Customer Satisfactio" through
, =roviding Eua;ity service effectively and efficiently
, KSmile, it enhances the face valueK is a service ?uality stressed on
, =eriodic Customer Service (udits
• .aximiation of Stakeholder value
• Success through "eamwork, Integrity and =eople
O/-*C+IV*S O& AIS /AN'
? "o provide the various facilities to the account holders as well as the general
people which they could not get before.
? (xis bank aims to provide customer world class products at competitive price
along with the technology that make their banking effortless.
? "he objective of (xis bank is not customer satisfaction but customer delight.
? "he objective of (xis bank is not only making profit but also to penetrate the
market to make good image in the market.
? (xis bank also wants to make aware to the people about the various schemes
available like current accounts, saving accounts, home loans, car loans, two,
wheelers loans etc. by the seminars on various topics related to the finance and by
the help of advertising a face,to,face communication.
&0NC+IONS
? "o provide loans.
? "o provide finance in the form of e?uity.
? "o sponsor and underwrite new issues of share and securities.
? "o make fund available for investment.
? "o guarantee loans from private investment sources.
? "o provide loans in foreign currency.
? "o furnish managerial, technical and administrative services to the Indian
industries.
? "o serve as a merchant banker.
? "o provide lease financing.
? "o work as a trustee to setup mutual fund.
=O1I-I8S O2 (LIS 9(CM
$% -O.=8CS("IOC =O1I-6
"he objective of this policy is to establish a system whereby the 9ank compensates the
customer for any financial loss heGshe might incur due to deficiency in service on the part
of the 9ank or any act of omission or commission directly attributable to the 9ank
subject to the terms prescribed under =aragraphs on J(ward of -ompensationJ and J2orce
.ajeureJ at the end.
"he =olicy is based on principles of transparency and fairness in the treatment of their
customers.
"he =olicy prescribes compensation only for financial losses which customers have
incurred due to deficiency in the services offered by the 9ank which can be measured
directly and limited to compensation specified for respective service as given below. (s
such, the commitments under this =olicy are without prejudices to any of the rights the
9ank hasGwill have in defending its position before any forum duly constituted to
adjudicate the banker,customer disputes.
&% =O1I-6 O2 9(CM +8=OSI"S
One of the important functions of the 9ank is to accept deposits from the public for the
purpose of lending. In fact, depositors are the major stakeholders of the 9anking System.
"he depositors and their interests form the key area of the regulatory framework for
banking in India and this has been enshrined in the 9anking *egulation (ct, $B)B. "he
*eserve 9ank of India is empowered to issue directives G advices on interest rates on
deposits and other aspects regarding conduct of deposit accounts from time to time. With
liberaliation in the financial system and deregulation of interest rates, banks are now free
to formulate deposit products within the broad guidelines issued by *9I.
"his policy document on deposits outlines the guiding principles in respect of
formulation of various deposit products offered by the 9ank and terms and conditions
governing the conduct of the account. "he document recognies the rights of depositors
and aims at dissemination of information with regard to various aspects of acceptance of
deposits from the members of the public, conduct and operations of various deposits
accounts, payment of interest on various deposit accounts, closure of deposit accounts,
method of disposal of deposits of deceased depositors, etc., for the benefit of customers.
It is expected that this document will impart greater transparency in dealing with the
individual customers and create awareness among customers of their rights. "he ultimate
objective is that the customer will get services they are rightfully entitled to receive
without demand.
While adopting this policy, the bank reiterates its commitments to individual customers
outlined in 9ankersJ 2air =ractice -ode of Indian 9anksJ (ssociation. "his document is a
broad framework under which the rights of common depositors are recognied.
PRO%0C+S O&&*R*% /1 AIS /AN'
S(NIC>S (--O5C"
• O8*O 9(1(C-8 S(NIC>S (--O5C"
• 8(S6(--8SS S(NIC>S (--O5C"
• =*I.8 S(NIC>S (--O5C"
• S(1(*6 =OW8*
• =OW8* S(15"8
• S8CIO* -I"IO8C@S (--O5C"
• WO.8C@S S(NIC>S (--O5C"
• C>O S(NIC>S (--O5C"
• =8CSIOC S(NIC>S (--O5C"
-5**8C" (--O5C"
• CO*.(1 -5**8C" (--O5C"
• 95SIC8SS (+N(C"(>8 (--O5C"
• 95SIC8SS -1(SSI- (--O5C"
• 95SIC8SS =*INI18>8 (--O5C"
• -7(CC81 OC8
• -5**8C" (--O5C" 2O* >ON8*C.8C" O*>(CIO("IOCS
• -5**8C" (--O5C" 2O* 9(CMS
• -5**8C" (--O5C" 2O* 9(CMS # *8(1 8S"("8S
• -(=I"(1 .(*M8" -5**8C" (--O5C"
• M*IS7I -5**8C" (--O5C"
• 95SIC8SS >1O9(1 -5**8C" (--O5C"
• -159 /A -5**8C" (--O5C"
• S7I==IC> (C+ .(*I"I.8 -5**8C" (--O5C"
• IC1(C+ *O(+ "*(CS=O*" -5**8C" (--O5C"
• "*(N81, "O5*IS. (C+ 7OS=I"(1I"6 -5**8C" (--O5C"
C*I (--O5C"
• C*8 S(NIC>S (--O5C"
• C*O S(NIC>S (--O5C"
• C*I =*I.8 (--O5C"
• C*I =*IO*I"6
• =IS (--O5C"
• C*8 S(1(*6 (--O5C"
• *2- (--O5C"
=*IO*I"6 9(CMIC>
• *8SI+8C"S
• C*I
+8=OSI"S
• 2IL8+ +8=OSI"
• *8-5**IC> +8=OSI"
• 8C-(S7 &)
• "(L S(N8* 2IL8+ +8=OSI"
1O(CS
• 7O.8 1O(C
• =8*SOC(1 1O(C
• 1O(C (>(ICS" =*O=8*"6
• 1O(C (>(ICS" S8-5*I"6
• -(* 1O(C
• S"5+6 1O(C
• -OCS5.8* 1O(C
-*8+I" -(*+S
• =*IO*I"6 +89I" -(*+
• +89I" -(*+
• >O1+ +89I" -(*+
• >O1+ =15S +89I" -(*+
• 95SIC8SS >O1+ +89I" -(*+
• *8..I"(C-8 -(*+
• "*(N81 -5**8C-6 -(*+
• *8W(*+S -(*+
• .8(1 -(*+
• >I2" -(*+
• (CC5I"6 -(*+
ICN8S".8C"S
• .O75* >O1+
• .5"5(1 25C+S
• OC1IC8 "*(+IC>
• +8=OSI"O*6 S8*NI-8S
• 8+8=OSI"O*6 S8*NI-8S
ICS5*(C-8
• 1I28 ICS5*(C-8
• 78(1"7 ICS5*(C-8
• =8*SOC(1 (--I+8C"
• 7O.8
• -*I"I-(1 I11C8SS
CA+AGORI*S O& SAVINGS ACCO0N+
"here are various types of Savings accounts that are being offered by the
(xis bank.
$% O8*O 9(1(C-8 S(NIC>S (--O5C"
(t (xis 9ank it has been their constant endeavor to create products specifically catering
to the customer@s needs. "he account while offering you a whole range of services also
addresses the latent need of having an account without the hassle of maintaining an
average ?uarterly balance.
It offers certain features
• Co (verage Puarterly 9alance re?uirement
• 2ree I"ter"atio"a; %e!it Card with an (ccidental Insurance cover up to *s &
lakhs Echarges for the primary holder are waived%
• 2ree mo!i;e !a"ki"> facility
• (ccess through more than 03/ branches and more than &4AA (".s
• AtFPar cheEue facility with the clearing limit of *s /A,AAA
• &)x3 +e;e!a"ki"> # I"ter"et !a"ki">
• 2ree ?uarterly statements
&% COC,*8SI+8C" E8L"8*C(1% C*8 S(NIC>S (--O5C"
(ny person resident outside India may open C*8 account. "his account permits a C*I to
hold and maintain foreign currency earnings in Indian rupees. "he principal and interest
earned on these balances are freely repatriable.
Whether you are a student, a professional, a salaried employee or an entrepreneur, this
account will meet all your banking needs
2eatures
• Cha">e of Reside"t Status , In the event of the C*I returning from overseas on
a permanent basis the C*8 (ccounts is to be redesignated as resident accounts or
the funds held in these accounts may be transferred to *2- accounts if the
account holder is eligible for maintaining *2- account.
• Nomi"atio" &aci;ity , Comination can be in favor of resident or non,resident
• *epatriation of funds by nominee
*emittance abroad by Con,*esident Cominee; 9anks may allow remittance of funds
abroad, or funds may be credited to C*8 or 2-C* deposits.
*emittances abroad by *esident Cominee; 2unds are to be credited to the ordinary S9
account. If the nominee wants to remit funds outside India for meeting the liabilities of
the deceased, should obtain permission from *9I.
'% 8(S6 (--8SS S(NIC>S
"he account is an endeavor by the 9ank to understand the consumersJ needs and redefine
banking to suit their re?uirements for a truly comfortable banking experience. 8asy
(ccess Savings (ccount gives them instant access to their money anywhere, anytime.
=ossessing a range of unmatched features, it has been devised to better suit the
convenience of their eclectic client base.
2eatures;
• At Par CheEue /ook , (s an 8asy (ccess Savings (ccount 7older, the cutomers
receive the K(t,parK che?uebook. "hey can encash these che?ues as local che?ues
at any of the &/3 centers where the bank has a presence, at no extra cost. +rafts
are now history.
• A+M NetGork *asy Access , Savings (ccount also entitles them to an
International +ebit -ard with which they can access their account anytime at all
the (".s , both, Nisa enabled and the partner banks , across the country.
Withdrawals and deposits Emoney as well as che?ues% are possible with their
+ebit -ard. (nd unlike most other (".s, an (xis 9ank (". allows them to
withdraw upto *s )A,AAA per day.
• A"yGhere /a"ki"> F -ustomer can transact through any of their branch offices
all of which are interconnected for their banking convenience. "ransactions like
cash deposits, cash withdrawal, transfers and clearing deposits can all be carried
out wherever they happen to be.
• +e;e!a"ki"> F "heir "elebanking service provides customer instant access to their
savings account. It offers them a wide range of services over the phone such as
(ccount Information, 9alance In?uiry, "ransaction +etails, Status of their -he?ue
Eavailable only during branch business hours% and even Statement of (ccount on
2ax.
• ICo""ect , "he idea of Kyour 9ank on your desktopK is now a reality with
i-onnect. -ustomer can lookup the status of their savings account, re?uest new
che?ue book, undertake a range of financial transactions, avail financial advisory
services, get information on mutual funds and shop online by just clicking the
mouse.
• Mo!i;e /a"ki"> , .obile 9anking enables customer bank with us through their
mobile phone irrespective of where they are. (vail facilities like balance in?uiry,
debit or credit alerts, last three transaction details and che?ue status.
• Accou"t Stateme"t , Puarterly statements are delivered free of cost. -ustomers
can also avail the facility of monthly online statements through i-onnect E their
Internet banking channel%.
• 5uarter;y I"terest , 8very ?uarter, interest would be credited at the rate of './H
per annum in their account.
)% =*I.8 S(NIC>S (--O5C"
(t (xis 9ank, they have always strived to pace their products with the growing needs of
their customers. "he =rime Savings account has therefore been created with specific
financial re?uirements in mind.
Its features
• (ider accessi!i;ity , (s a =rime Savings account holder, one enjoys access to a
wide network of over 03$ branches and one of the largest (". networks in India
gives easy access to their account from almost any corner of the country.
• Greater co"ve"ie"ce , "o simplify daily banking, =rime Savings account comes
with an international photo,signature +ebit -ard. "his uni?ue card comes with
withdrawal limit of *s. )A,AAA per day, facilitating transfer of funds, deposits of
cashGche?ues and payment of insurance premium E1I-%.
"he +ebit -ard also comes with a comprehensive insurance cover inclusive of ero lost
card liability, purchase protection and personal accident insurance up to *s. & lakhs. Q"o
keep their personal accident insurance cover activated, you should have made a purchase
transaction in '0/ days prior to the day of the incident # should have maintained an
average ?uarterly balance of *s /,AAA Eurban # metropolitan branches% or *s &,/AA Erural
# semi,urban branches% as the case may be in the two ?uarters before the date of the
incident.R
• More comfort , "hrough their&) hr Internet 9anking and "ele 9anking services,
you can enjoy the ease of banking from home or office. "hrough these
comprehensive services, you can access a range of facilities including online
funds transfer, re?uests for a new che?uebook, 2inancial (dvisory Services
E2(S%, online shopping and information on mutual funds.
• *"ha"ced privi;e>es , "he =rime Savings (ccount eases the banking experience
by providing them a passbook and monthly statement of account to keep them
updated on all their transactions and assist them better in managing their finances.
• Added speed , "hrough the J(t =arJ che?ue facility, they have the uni?ue
advantage to encash their che?ues as a local che?ue at more than ''A centers
where the bank has a presence at no extra cost. In addition the account enables
them to issue che?ues up to *s. $ lakh, which will be treated as J(t =arJ across
these locations.
"hey can avail of all these services with a minimum average balance of *s &/,AAA in
metroGurbanGsemi,urban centers and *s $A,AAA in rural centers.
/% S(1(*6 S(NIC>S (--O5C"
(t (LIS bank they know how important employee satisfaction is for an organiation to
grow to its full potential. Which is why they have tailored their Salary Savings (ccount
not only to be a convenient way for people to manage salaries Eacross various centers,
through their centralied database%, but also provide their employees with a range of
value added benefits.
Salary Savings (ccount comes with a host of facilities that give their employees access to
the complete gamut of banking services Eincluding overdrafts, loans and ero,balance
re?uirements% on a preferential basis, making it the perfect incentive for their employees.
0% S.(*" =*INI18>8 (--O5C"
In todayJs busy world itJs tough being a workingwoman. *ight from shuttling between a
job and family to taking care of her finances she has to be on her heels all the time.
Meeping this ideal in mind, (xis 9ank has designed a savings account best suited for the
woman of today. Cow with the Smart =rivilege (ccount they can manage their money,
their life and enjoy a host of lifestyle privileges as well. WhatJs interesting is that the
Smart =rivilege (ccount ensures that they have enough time for all those important
things in life.
2eatures
• -eGe;;ery i"sura"ce o" de!it card , "he photo signature international debit card
comes a host of enhanced privileges;
? Fewellery Insurance
,Inbuilt Fewellery Insurance with card
,=rotection against loss of Fewellery due to burglary or fire while at
home up to a limit of *s. /A,AAAG,
,(ll risks covered at home
? 2ree / (". transactions per ?uarter at Con,(xis 9ank (".s
? Waiver of &./H =etro surcharge
? Issuance charge of *s. /AG, # (nnual -harges of *s. $/AG, plus
service tax
? 8nhanced (ccidental Insurance up to *s. ' lakhs Q"o keep their
personal accident insurance cover activated, you should have made a
purchase transaction in '0/ days prior to the day of the incident #
should have maintained an average ?uarterly balance of *s /,AAA
Eurban # metropolitan branches% or *s &,/AA Erural # semi,urban
branches% as the case may be in the two ?uarters before the date of the
incident.R
• %edicated Re;atio"ship Ma"a>er , ( +edicated *elationship .anager will be
their one point contact at the branch for all their banking transactions thus
ensuring that they would neither have to move from one counter to the other nor
stand in ?ueues to await their turn.
• 2ero !a;a"ce mi"or accou"t , Imbibe the significance of regular savings in your
child. "he Oero 9alance .inor Savings (ccount is a uni?ue feature that all
account holders can open for their children.
2eatures of Oero balance .inor account
? Co maintenance charges
? +ebit card offered to the minor above the age of $& years, who can sign uniformly
,+aily withdrawal limits of *s $,/AA at (".s
,+aily spend limits of *s $,AAA at merchant outlets
? 2ree .onthly Statement clubbed with the statement of the Smart =rivilege
account of the mother.
? (t,par che?ue book at a nominal cost
• Rou"dFtheFC;ock access throu>h A+Ms , "here could be a time in their life
when at ' am they could re?uire cash. With the round,the,clock access they can
withdraw cash up to *s. )A,AAA per day, deposit cashGche?ues, transfer funds,
print a mini statement and pay insurance premiums E1I-%, all this through one of
the largest (". networks in the country.
• A"yGhere /a"ki"> , Imagine being in some other city and still have complete
access to all their transaction needs. 6ou are a customer of the bank rather than
limited to being a customer of the branch. So even if you are traveling, you can
access your account easily from any of the 0AA (xis 9ank offices spread over '/A
cities across the country.
• AtFpar cheEue faci;ity < "heir che?ue will be treated as a local che?ue within the
vast (xis 9ank network of 0AA offices across '/A cities in India. It frees them
from the hassles of getting a +emand +raft issued.
• Mo"th;y Accou"t Stateme"t
• Additio"a; discou"ts o" ;oa"s
• ICo""ect+M , "he -omplete online banking experience; It@s the age of Wi,2i.
(ll the banking needs should be on the fingertips, with i,connect they can check
their account status, transfer funds, place online re?uest for a new che?ue book
and many more features without even having to visit an (xis 9ank branch.
• &i"a"cia; Advisory Services , "heir 2inancial (dvisor will assist then with their
financial planning and help them to earn maximum returns on their savings.
• %iscou"t o" Retai; Purchases , Fust live the feeling of walking into a store and
getting amaing discounts not available to others. (s they are valued customer of
the bank, they shall endeavor to provide them with discounts at various outlets,
periodically.
• Smart adva"ta>e , Smart (dvantage is an exclusive insurance cover specially
designed for the holders of Special WomenJs (ccount that covers woman related
diseases. "his insurance protects the woman against the risk of serious illness. It
gives the policyholder the security of knowing that a guaranteed cash sum will be
paid in case she is diagnosed with a life,threatening illness. "he insurance is
available at a nominal premium to existing Special WomenJs (ccount holders.
3% S8CIO* -I"IO8C@S (--O5C"
(xis 9ankJs Senior -itien Savings (ccount has been designed keeping in mind the fact
that a senior citienJs banking re?uirements are wholly different and re?uire special
consideration.
2eatures;
• %edicated Re;atio"ship Ma"a>ers , "heir dedicated relationship managers are
only a phone call away. "hey can help the customer with all of their banking
needs. 9e it a simple ?uery or helping them to manage their finances.
• &ree AtFpar CheEue !ook , (s there KSenior =rivilegeK Savings (ccount holder,
customer will receive free K(t,parK che?uebook, which empowers them to encash
their che?ues as local che?ues at any of the (xis 9ank branch center.
• &ree I"ter"atio"a; Visa %e!it cards for the primary a"d the joi"t accou"t
ho;ders , ( KSenior =rivilegeK Savings (ccount with (xis 9ank entitles them to a
free International +ebit card, which enables them to access their account anytime
at more than &30) (".s across the country. "hey can withdraw and deposit
money and che?ues with their debit card. "he daily withdrawal limit in an (xis
bank is a high *s )A,AAA. "hey can use their debit card to make purchases at
merchant establishment.
( uni?ue security feature to help safeguard their hard earned money is their photograph
and signature on the face of their debit card. (ll banks do not follow this feature.
• &ree Mo"th;y Stateme"t of Accou"ts/&ree Pass!ook , (s their privileged
customer, they would be entitled to a monthly statement of account. "he statement
would give them detailed information on daily transactions with their closing
balances. "hey can also opt for passbook facility, at no additional cost.
• &ree Issua"ce of Pay Orders or %ema"d %rafts draG" o" AHis /a"k
!ra"ches , >et commission,free +emand +rafts and =ay Orders from their
branches drawn on (xis 9ank branch.
• &ree I"Gard Remitta"ces , 2unds remitted by their near and dear ones in abroad
get to them through their correspondent banks for free.
• &ree OutGard Remitta"ces , Once a year remitting their money out of India is
possible for free once a year through their correspondent banks.
• &aster Credits to &orei>" CheEues , 2unds remitted by their near and dear ones
abroad now get to them faster than ever.
• &ree CheEue pickup a"d Cash pick up services , 8xtended cash and che?ue
pickup services are provided by them free of cost. "hey can also have cash
delivered at their residence at a nominal charge of *s /A per delivery.
• A"yGhere /a"ki"> , .ake transactions like cash deposits, cash withdrawal,
transfers and clearing deposits from any of their branches, all of which are
interconnected for their banking convenience.
• +e;e!a"ki"> , "heir "elebanking service provides them with instant access to
their account. ( wide range of services such as (ccount Information, 9alance
en?uiry, "ransaction +etails, Status of their -he?ues E(vailable only during
branch business hours% and Statement of (ccount on 2ax can be availed over the
phone.
• &ree Mo!i;e /a"ki"> , .obile banking enables you to bank with us through
their mobile phone irrespective of where you are. (vail the facility of balance
en?uiry, debit or credit alerts, last three transaction details and che?ue status.
• ICo""ect , "he concept of Kyour 9ank on your +esktopK is now a reality with
i-onnect. "hey can look,up the status of their account, re?uest new che?ue book,
undertake a range of financial transactions, avail financial advisory services, get
information on mutual funds and shop online by just clicking the mouse.
• CustomiDed )oa" Offeri">s , 1oans against 2ixed +eposits ,up to B/H of the
2+ amt at an interest rate of $H over the rate of interest of the 2+.
CS-sGMN=sG1I- =olicy , the rate of interest $H less than other customers and no
processing fees and no pre payment penalty.
• Comp;ime"tary &i"a"cia; P;a""i"> , 8veryone has diverse needs based on their
situations, therefore re?uiring customied solutions. With the help of their
complimentary investment planning, you will know exactly what to do with their
money to realie their financial objectives.
• Si;ver $ea;th F Medica; I"sura"ce for Se"ior CitiDe"s , 8ntry age is 3A years.
"he medical test Emandatory% is carried out 2ree of cost only for Senior =rivilege.
4% +828C-8 S(1(*6 (--O5C"
+efence Salary (ccount from (xis 9ank is a product designed keeping in mind how
tough a life in the +efense 2orces is. Cot only does it come to them absolutely free, no
minimum balance is re?uired either. "hey can also access the entire (xis 9ank network,
including more than &'AA (".s and //A branch offices Eand growing% no matter where
they are posted.
With the complete gamut of banking services Eincluding overdrafts, loans and ero,
balance re?uirements% they can be rest assured about their family and all their financial
needs. ItJs their way of showing their appreciation to their work.
9anking =rivileges;
• AtFpar CheEue &aci;ity , "heir job involves constant transfers across the
country. With the at,par che?ue facility it will no longer be necessary to set up
new bank accounts with each transfer.
• Additio"a; %e!it Card , (long with a free International +ebit -ard, they also get
a free card for the joint account holder. "his means that their child or spouse also
enjoy the same benefits of banking with (xis 9ank.
• &i"a"cia; Advisory Services < "heir solutions answer to the twin goals of
meeting their re?uirements and to diversify and spread the risk of their investment
portfolio, so you can look forward to a comfortable and worry,free life. "hey first
understand their exact investment needs and then design the perfect investment
plan for you.
"heir investment plan could include investments in;
, .utual 2unds , +ebt and 8?uity
, 9onds
, (xis 9ank 2ixed +eposits
B% C>O S(NIC>S (--O5C"
(xis 9ankJs "rust (ccount is an effort to offer thoughtful banking for people who spend
their lives thinking of others. It is a complete banking solution for "rusts, (ssociations,
Societies, >overnment 9odies, Section &/ companies and C>Os, so that the
organiations can devote all of their time to their noble motivations.
2eatures
• ( Savings (ccount for their "rust with a confessional (verage Puarterly 9alance.
• ( multi,city atFpar cheEue facility with no limit on clearing payments at centers
across the country wherever we are present.
• 2ree a"yGhere !a"ki"> across all their 9ranches and 8xtension -ounters and
over all their (".s.
• 2ree %ema"d %rafts or =ay Orders as and when re?uired by you to remit funds.
• 2ree collection of che?ues at outstation locations.
• .onthly Statement of (ccount delivered at their doorstep.
• 2acility for collecting donations in their account through their network of
9ranches and 8xtension -ounters across the country, as well as through i-onnect
, their Internet 9anking facility.
(lso, (xis 9ank can offer the facility to donate funds to their "rust through their Internet
9anking facility i-onnect to its customers. (n (xis 9ank customer can donate any
amount to their "rust through the Internet.
In such cases, the savings account of the customer gets debited and the savings account of
their "rust gets credited with the amount of donation at the same time. (t the end of every
month, the 9ank will provide an .IS giving details of the amount of donations and the
name of donor. "his will enable the "rust to issue receipts to the donors.
• &ree I"ter"et /a"ki"> facility that enables you to view the status of their
account, transfer funds and carry out a number of banking activities from the
comfort of their home or office.
• I"vestme"t Advice F "heir 2inancial (dvisory +esk will provide portfolio
management advice as well as help you undertake investments.
• &ree %emat , "o facilitate their investments, we offer a free +emat (ccount
Echarges due to CS+1 must still be levied% to their esteemed account holders in
the "rust or Society segment.
• Co"stitue"t Su!sidiary Ge"era; )ed>er 6SG): accou"t , "he -onstituent
Subsidiary >eneral 1edger ES>1% account through which investments in >ovt.
securities are carried out comes with a host of value,added services
, Investment advice related to the customerJs g,sec portfolio.
, Offer of better rates on sale of government securities from the 9ankJs
stock of securities.
, -oncessions in transaction and service charges. E7owever charges that
have to be directly passed on to the -learing -orporation of India as part
of the Cegotiated +ealing System for trading in g,secs cannot be waved ,
a fact, which will be communicated up front.%
• &orei>" Co"tri!utio" 6Re>u;atio": Act I&CRAJ accou"ts , "he 2-*( account
enables approved organiations to receive foreign contributions for utiliation in
their activities in India. "he 9ank will provide assistance in the process of
documentation and obtaining necessary approvals from .inistry of 7ome (ffairs
at Cew +elhi.
$A% =8CSIOC S(NIC>S (--O5C"
=ension Savings 9ank (ccount, from (xis 9ank is specifically, designed for =ensionerJs
E8xisting # =rospective% of -entral >ovt. -ivil .inistriesG +epartments # +efense
.inistry keeping in mind the fact that a =ensionerJs banking re?uirements are wholly
different and re?uire special consideration.
9enefits
• +ime;y commu"icatio" to the customer on receipt of the ==O.
• No de;ays i" comme"ceme"t of pe"sio" dis!ursa;s , "he 9ank is handling the
disbursement of =ension under a -entralied =ension +isbursement .odule
wherein the =ensioner records are credited centrally through its -entralied
=ension =ayment 7ub E--=7% at .umbai.
• +ime;y issue of &ormF 7?A for tax deducted at source in the immediately
previous financial year.
• +ime;y revisio"s based on changes in rates of =ension or +earness (llowance,
done centrally from the --=7.
$$% *8SI+8C" 2O*8I>C -5**8C-6 Edomestic% 2*- E+%
(--O5C"
If you pay commissions for foreign currency every time you travel abroad, if you spend
sleepless nights wondering how to keep your foreign currency safe, if the fre?uent
fluctuations in forex market tantalie you, if you regularly issue che?ues and drafts for
payments abroad or if you are a bibliophile who makes foreign currency payments for
books purchased online, its time you had an *esident 2oreign -urrency E+omestic%
(ccount with (xis 9ank.
Reside"t I"dia"s a"d &orei>" Curre"cy , 7olding foreign currency is no longer
restricted to the C*Is. 2or the first time *eserve 9ank of India has allowed *esident
Indians to maintain foreign currency accounts without any ceiling to it. "his step is
considered as a continuation of *9Is gradual endeavor towards achieving J2ull -apital
-onvertibilityJ.
+he Product Offeri">s , ( *esident 2oreign -urrency E+omestic% (ccount, *2-E+%,
with (xis 9ank entitles you to maintain non,interest bearing current account in four
major currencies E5S+, 85*O, >9= and Fapanese 6en%. "here will be no ceiling on the
balances held in the account. -he?uebooks denominated in 5S+ or >9= or 85*O or
6en will be issued on these accounts with &/ leaves. "he che?ues thereby branded as
*2- E+omestic% (ccount will not be presented in clearing and will be payable only at the
issuing branch.
"he min balance for such a current account will be 5S+ $AA or >9= 0A or 85*O $AA or
6en &A,AAA. "here will be a penal charge of 5S+ / or >9= ' or 85*O / or Fapanese 6en
$,AAA per ?uarter in case of failure to maintain the min balance re?uirements.
"he *2- E+% account holders will not be allowed any (". facility as of now. 7owever
they can use Ji-onnectJ for en?uiry purposes only.
R*S*ARC$ M*+$O%O)OG1
.arketing research may be defined as Dthe systematic gathering, recording and
analying of data about problems relating to the marketing of products and services under
non,recurring condition!.
D.arketing research is the process of designing, gathering, analying and
reporting information that may be used to solve a specific technology problem!.
Steps in .arketing *esearch =rocess:
? 8stablish the need for .arketing *esearch
? +efine the =roblem
? 8stablish *esearch Objective
? +etermine the *esearch +esign
? Identify Information "ypes and Sources
? +etermine .ethods of (ccessing +ata
? +esign +ata -ollection 2orm
? +etermine Sample =lan and Sie
? -ollection of +ata
? (nalysis of +ata
? -onclusions and *ecommendations
Cow we concentrate on *esearch .ethodology and +ata -ollection .ethod.
.ethodology plays a lead role in each and every project work. "he research methodology
consists of the following steps;
S"8=S IC S(.=18 +8SI>C
+ype of u"iverseK
"he first steps in developing any sample design are to clearly define the set of objects,
technically called the universe, to be studied. "he universe can be finite or infinite. In
finite universe the number of items is certain, but in of an infinite universe the number of
items is infinite i.e., we cannot have any idea about the total number of items. Since I
have done my summer training in (LIS 9ank, +elhi so my universe is 2inite.
SiDe of samp;eK 7CC
"his refers to the number of items to be selected from universe to constituent the names.
"his major problem before a researcher the sie of sample should neither be expressively
large nor should too small it be optimum.
Samp;i"> u"itK
( decision has to be taken concerning a sampling unit before selecting sample. Sampling
unit may be a geographical one such as state, district, village, etc or a construction unit
such as house flat, etc, or it may be social unit such as family, club school etc, or it may
be an individual. .y sampling unit is people of +elhi location.
+("( -O118-"IOC
"he task of collecting the data begins after a research problem has been defined and
research designGplan chalked out. While deciding about the method of data collection to
be used for the study the researcher should keep in mind two types of data vi., primary
and secondary.
Secondary data; "he secondary data are those which have been already collected by
someone else and which have already been passed through the statistical tool.
KSecondary data are statistics not gathered for the immediate study at hand but for some
other purposes.K
Secondary data can be classified into;,
7: I"ter"a; Seco"dary %ataK
D+ata that are originated within the firm for which the research is being conducted are
internal data. If they were collected for some other purposes, they are internal secondary
data.K
C: *Hter"a; Seco"dary %ataK
"he second form of secondary data is external sources, which are generally published
and are available in different form and different sources.
A/O0+ ICICI /AN'
I-I-I 9ank is the seco"d ;ar>est bank in the country. I-I-I bank began its retail,
banking venture in mid,$BBB. 9y Fanuary &AAA, it had moved on to introducing home
loans, car loans, personal loans and credit cards.
*ealiing the need for a bigger retail deposit base, the bank started building a branch and
an (". network. "he ac?uisition of 9ank of .adurai is .arch &AA$ added &0'
branches, many of them in cities where I-I-I bank did not have a presence.
"he merger of the erstwhile financial institution I-I-I limited with the bank in (pril
&AA& gave it a ready,made corporate clientele. "he flip side was that I-I-I bank had *s.
$A,AAA crore of restructured assets for which it had to make provisions.
I-I-I 9ank has total assets of *s. ',BB3.B/ billion E5SS $AA billion% at .arch '$, &AA4
and profit after tax of *s. )$./4 billion for the year ended .arch '$, &AA4. I-I-I 9ank is
second amongst all the companies listed on the Indian stock exchanges in terms of free
float market capitaliation. "he 9ank has a network of about $,'A4 branches and ',B/A
(".s in India and presence in $4 countries. I-I-I 9ank offers a wide range of banking
products and financial services to corporate and retail customers through a variety of
delivery channels and through its specialied subsidiaries and affiliates in the areas of
investment banking, life and non,life insurance, venture capital and asset management.
"he 9ank currently has subsidiaries in the 5nited Mingdom, *ussia and -anada, branches
in 5nites States, Singapore, 9ahrain, 7ong Mong, Sri 1anka, Patar and +ubai
International 2inance -enter and representative offices in 5nited (rab 8mirates, -hina,
South (frica, 9angladesh, "hailand, .alaysia and Indonesia. Our 5M subsidiary has
established branches in 9elgium and >ermany.
I-I-I 9ankJs e?uity shares are listed in India on 9ombay Stock 8xchange and the
Cational Stock 8xchange of India 1imited and its (merican +epositary *eceipts E(+*s%
are listed on the Cew 6ork Stock 8xchange EC6S8%.
CA+AGORI*S O& SAVINGS ACCO0N+ O& ICICI /AN'
$% S(NIC>S (--O5C"
(n I-I-I 9ank Savings account offers you a valuable banking experience.
2eatures
• %e!itFcumFA+M Card - With an I-I-I 9ank Savings (ccount you will get a
debit card that you can use to withdraw cash from any (".. -harges are
applicable if you use a non,I-I-I 9ank ("..
6ou may also use your debit card to directly make purchases through a Nisa =OS
E=oint of Sale% machine available at most storesT "his will help you access your
high interest account from anywhere.
• Mo"ey Mu;tip;ier &aci;ity , (llow us to take care of your idle money by moving
it into hi>h i"terest savi">s accou"t earning.
• I"ter"et /a"ki"> , 9anking could not have been more convenient. Fust log in
with your user I+ and password and make banking a hassle,free routine.
• Customer Care , Our &),hour -ustomer -are is always available to answer any
?uery or take your instructions.
• Mo!i;e /a"ki"> , "ransferring funds or getting to know your balance is as easy
as sending an S.S.
• Sta"di"> I"structio"s , I-I-I 9ank accepts and supports Standing Instructions.
6ou don@t have to worry about the chore of carrying out a routine transaction. Fust
set up a Standing Instruction and leave it to us to manage.
• Nomi"atio" &aci;ity , 6ou may nominate a person as beneficiary to your account
proceeds.
• /a"kL$ome , ( new banking service that allows you to order cash deposits and
withdrawals from home. "he service includes cash Gche?ues deposits and
cashG++G=O delivery at home.
• %% Ca;; a"d Co;;ect
+on@t waste even a minute in a ?ueue to collect a +emand +raft or =ay Order. On
the way to the branch, just call -ustomer -are, provide details of the ++ to be
prepared and collect it ready and signed at the branchT
&% S=8-I(1 S(NIC>S (--O5C"
2eatures
• Operating account with free multi city che?uebook facility.
• Mo"ey Mu;tip;ier &aci;ity
• We trust totally your commitment to the account and the relationship and do not
prescribe any minimum balance re?uirement. In other words, there is no penalty
for non,maintenance of minimum balances in the accounts.
• I"ter"et /a"ki">
• Pho"e /a"ki">
• &ree A"yGhere !a"ki">
• 2ree collection of outstation che?ues
• 2ree mo"th;y accou"t stateme"ts
• I"Gard remitta"ce through .oney&India for 2-*( approved trusts
'% 1I28 =15S S8CIO* -I"IO8C (--O5C"
2eatures
• Co more waiting in long ?ueues for you, a senior citien can now approach the
Special Senior -itien desk at any I-I-I 9ank branch and get his G her account
serviced.
• 8arn a hi>her i"terest rate on your terms deposits with us
• %ema"d )oa" / overdraft against deposits will be upto @=M of the deposit
• "he upcountry che?ue collection facility for locations with I-I-I 9ank presence
free of charge to the Senior -itien customers
• Cow, get a specially designed debit card with your new J1ife =lusJ Senior citien
account. "his I-I-I 9ank Ccash debit card is a debit,cum,(". card providing
you with the convenience of acceptance at merchant establishments and cash
withdrawals at (".s. With a per,day limit of *s.&/,AAA each for (".
withdrawals as well as for =OS transactions , the +ebit -ard only adds more
comfort and convenienceT "his is available free of cost to I-I-I 9ank Senior
-itien customers
• &ree Euarter;y physica; stateme"t
• Paya!;eFatFpar cheEue !ook
• 2ree Access to a"y /a"kNs A+M ,"he next time you want to withdraw cash from
your I-I-I 9ank account, just walk into any bankJs (". and use your I-I-I
9ank (".,cum,+ebit card
• &ree %ema"d %raft / Pay Order
• Mo"ey Mu;tip;ier &aci;ity , "he .oney .ultiplier feature gives you the
li?uidity of a Savings (ccount coupled with high earnings of a 2ixed +eposit.
"his is achieved by creating a 2ixed +eposit linked to your Savings (ccount
providing you the following uni?ue facilities.
, Maximum returns F 6our money is never idle. -reation of a linked 2+
ensures higher rate of interest on your Savings 9ank +eposits. 6ou can
issue instructions through any channel such as the I-I-I 9ank 9ranch,
I-I-I 9ank =hone 9anking and I-I-I 9ankJs Internet 9anking for
creation of 2ixed +epositEs% from the surplus funds in your Savings 9ank
(ccount Esubject to a minimum of *s. $A,AAA%. "he 2ixed +eposits will be
created in multiples of *s. /,AAA for a tenure of one year or more as
instructed by you.
, Maximum Liquidity , 6ou can withdraw the funds from your savings
account through any channel such as the I-I-I 9ank ("., I-I-I 9ank
Internet 9anking or by issuing a che?ue. etc. (ll linked 2ixed +eposits
will be enabled for automatic *everse Sweep in multiples of *s. /AAA on a
1ast,In,2irst,Out E1I2O% basis when the balance in the Savings (ccount
falls below *s.$A, AAA. "he amount reverse swept will earn interest rates
at the applicable rate for the period that the deposit was held with the
9ank. "he remaining amount will continue to earn higher interest at the
original rate applicable to the fixed deposit.
• Auto Re"eGa; , 5nder this facility, when your deposits fall due, the bank will
automatically renew the principal and accrued interest for the same tenure as the
original deposit.
• I"ter"et /a"ki"> is offered free of cost F I-I-I9ank.com, our Internet 9anking
Service, is a convenient remote banking facility providing you with easy and
secure access to your accounts.
With just a =- connected to the Internet, you can have your account information at your
fingertips, from anywhere in the world, anytime.
So, if you donJt want branch timings to restrict you, Internet 9anking is just the service
for you.
• Nomi"atio" faci;ity QComination facility available for bank deposits. "here can
be only one Cominee for a deposit account whether held singly or jointly. (
person legally empowered to operate a minorJs account can file a nomination on
behalf of the minor. (pplicants can make nomination by filling up the 2orm
prescribed under the 9anking -ompanies EComination% *ules $B4/. "he
nomination details can be changed during the subsistence of the account
relationship by filling up the 2orm prescribed under the 9anking -ompanies
EComination% *ules $B4/. 2or more details approach your bank.R is available.
• I"terest is paya!;e ha;fFyear;y.
)% 6O5C> S"(*S (--O5C"
(t 6oung Stars, we will guide your child through the world of banking , from checking
the child@s savings account balance to guiding through fun ones and special pages on the
Internet 9anking channel. It makes banking a pleasure and teaches your child to manage
his or her personal finances through a savings account,
6ou can transfer pocket money into your childJs account. 6ou can even shop with him G
her at 6oung Stars Shopping =age. 6ou can also open a recurring deposit in your childJs
name.
Once you are done with your JbankingJ, you can access your childJs account with all the
fun links to special ones designed to suit your childJs area of interests and also impart
knowledge on the current events of the world.
2eatures;
6oung Stars is a banking service for children, aged up to $4 years, brought to you by
I-I-I 9ank to help the parents meet the present and future aspirations that they hold for
their child. It offers various savings and investment options to the parent along with
teaching the child to manage hisGher personal finance in a more responsible and
independent manner.
"o make the experience a pleasure we offer;
• Option of a Savi">s /a"k accou"t# &iHed %eposit or Recurri"> %eposit
• Mi"imum avera>e !a;a"ce to be maintained at Rs, C#8==/F per ?uarter for the
Savings 9ank account.
• ( special Recurring Deposit with additional features as below;
, "he parent would put forward the desired amount to be earned at the end
of the tenure.
, 9ased on the prevailing rate of interest, the bank staff would then back
calculate the installments to be deposited now till maturity.
• &ree perso"a;iDed cheEue!ook
• &ree I"ter"atio"a; de!it card for children above the age of 3 years with features
as below;
, +aily withdrawals limits of *s. &/AAG,
, +aily spend limits of *s. &/AAG,
• "he next time you want to withdraw cash from your I-I-I 9ank 6oung Stars
Savings account, just walk into any bankJs (". and use your I-I-I 9ank (".,
cum,+ebit card for free. "he above benefit is available to 6oung star Savings
Account holders on maintenance of a ?uarterly average balance of more than
*s.$A,AAA in the savings account in a ?uarter. "he above benefit can be availed in
the same ?uarter
.
• &ree I"ter"et !a"ki">
, Separate login ids and transaction password.
, (ccess to special ones and links to related websites for making Internet
banking a memorable experience.
• 2acility to transfer funds from parent account to kid account to enable parents to
inculcate savings habit amongst children
• 2acility of transferring funds from the 6oung Stars accounts to the *+ to enable
the parents to let their child earn more.
/% (+N(C"(>8 WO.(C S(NIC>S (--O5C"
I-I-I 9ank (dvantage Woman (ccount < an account for the woman of today who is
looking for independence and an identity of her own, a savings account which will help
you save for the future as well enjoy the present.
>et a specially designed womanJs debit card which helps you shop and save
simultaneously, manages your household expenditures and comes with a bag full of offers
attached to it.
"his savings account brings to you our entire core banking services with many exciting
benefits and features attached, especially for our women customers.
2eatures
• 2ero /a;a"ce faci;ity with a *+ of just *s. &,AAA , Cow just maintain a
*ecurring +eposit of *s. &,AAA with us and get a hassle free ero balance savings
account.
• ( Specia; I"ter"atio"a; (oma"Ns +ebit card along with the account with a
withdrawal G spending limit of *s. &/,AAA per day.
• (lso, take full advantage of gamut of discou"ts and !e"efits on your Special
WomanJs +ebit card.
• &ree 0";imited Access to a"y !a"kNs A+M F 8njoy free unlimited access to any
bankJs (". for cash withdrawals and balance en?uiry.
• Paya!;eFatFpar cheEue!ook FWith the (dvantage Woman account, you get a
free, multi,city che?uebook.
• &ree Euarter;y physica; accou"t stateme"t and free monthly email statement
Eon customer re?uest%
• /i;; Pay F Co need to waste precious time in ?ueues to pay bills. =ay your
telephone, electricity, mobile phone bills, etc. online or through our -ustomer
-are, by giving us a one,time standing instructions.
• Mu;ti Cha""e; Access F 2or carrying out routine banking transactions or to
register for services like credit cards, utility bill pay, cash pick,up and delivery on
call, etc. conveniently access to your savings account through any of the
following channels;
o (ccess to over B/A I-I-I 9ank branches and ',/AA (".s
o 2ree Internet 9anking
o 2ree =hone 9anking
o .obile 9anking
• Nomi"atio" faci;ity avai;a!;e
0% *8SI+8C" 2O*8I>C -5**8C-6 Edomestic% E*2- E+%%
(--O5C"
+o you want to save money while buying foreign currency for traveling abroadI 6ou can
buy traveler@s che?ues, foreign currency in cash and foreign currency demand draft for
your expenses overseas. If you are a fre?uent traveler, you may not want to go through
the hassles of buying foreign currency every time you travel abroad.
"he *eserve 9ank of India has now made it easier for you to access foreign currency by
permitting a foreign currency account Edomestic% for resident Indians. In line with *9I
guidelines, I-I-I 9ank has come up with a scheme that helps you get rid of all your forex
worries. 6ou can park your foreign currency in I-I-I 9ank under *2- E+% account. Con,
interest bearing *esident 2oreign -urrency E+% E*2- E+%% with I-I-I 9ank can be
maintained in four major currencies E5S+, 85*O, >9= and Fapanese 6en%.
9enefits of I-I-I 9ank *2- E+% (ccount
• Saving in commission charges, as you can withdraw foreign currency when you
want without any conversion charges
• &aci;itates your payme"ts for foreign travel expenses
• Co cei;i"> o" deposits
• Co"ve"ie"t and value,added banking
• Protectio" to your money from valuation risks due to exchange rate fluctuations.
2eatures;
I-I-I 9ank *2- E+% (ccount has been created to meet your need for accessing foreign
exchange fre?uently without any hassle. It will save commission charges and will also
protect your money from valuation risks due to exchange rate fluctuations.
=roduct 2eatures;
• *2- E+% (ccount is a si">;e curre"cy account. It can be opened in =ound
Sterling E>9=%, 5S +ollar E5S+%, Fapanese 6en EF=6% or 85*O E85*%. +eposits
in multiple currencies in a single account are not permitted. 6ou may open
separate accounts for each of the permitted currencies.
• Protects your money from valuation risks due to exchange rate fluctuations.
• Co exchange charges will be levied for converting foreign currency into IC*.
• "his account will be maintained in the form of a current account. Co interest is
payable on deposits.
• 2oreign -urrency 956 rate of I-I-I 9ank as prevailing for that currency on the
day of the transaction will apply for converting the foreign currency into IC*.
• 2oreign currency withdrawals can be possible in the form of cash, traveler@s
che?ue, foreign currency ++. Withdrawal limit will be as per *9I guidelines.
• No cei;i"> on the maximum amount of deposit in the account.
• No mi"imum !a;a"ce reEuired,
• Nomi"atio" faci;ity,
3% *5*(1 S(NIC>S (--O5C"
2eatures
• "he *ural Savings (ccount will be available through 9usiness -orrespondents.
• "he account is ero balance with "o i"itia; deposit,
• "he -ustomer is provided with an *Fpass!ook,
• (ll transactions in the accounts are done only after a biometric authentication.
• Nomi"atio" faci;ity is available.
• I"terest is paya!;e ha;fFyear;y,
4% =8O=18@S S(NIC>S (--O5C"
2eatures
• ( savings account from I-I-I 9ank available only through our *ural branches.
• Mi"imum !a;a"ce of Rs,8==/F,
• Co annual fees.
• 5nlimited transactions at the base branch where you have opened your account.
• Internet, =hone and .obile banking free of cost.
B% 2*88+O. S(NIC>S (--O5C"
"he all,new I-I-I 9ank 2reedom Savings account now brings you free access to your
money < from over $4,AAA (".s of all 9anks, across the country. (dd to it a host of
services like .obile 9anking, Internet 9anking, -ustomer care, (nywhere 9anking and
lots more. (nd you get a Savings (ccount that gives you freedom like no other.
Mey 2eatures;
• 8njoy free, unlimited access to all non,I-I-I 9ank (".s Efor cash withdrawals
and balance en?uiry%
• .inimum ?uarterly average balance of *s.$A,AAA.
A/O0+ $%&C /AN'
"he 7ousing +evelopment 2inance -orporation 1imited E7+2-% was amongst the first
to receive an Jin principleJ approval from the *eserve 9ank of India E*9I% to set up a
bank in the private sector, as part of the *9IJs liberaliation of the Indian 9anking
Industry in $BB). "he bank was incorporated in (ugust $BB) in the name of J7+2- 9ank
1imitedJ, with its registered office in .umbai, India. 7+2- 9ank commenced operations
as a Scheduled -ommercial 9ank in Fanuary $BB/.
7+2- 9ankJs mission is to be a World,-lass Indian 9ank. "he objective is to build
sound customer franchises across distinct businesses so as to be the preferred provider of
banking services for target retail and wholesale customer segments, and to achieve
healthy growth in profitability, consistent with the bankJs risk appetite. "he bank is
committed to maintain the highest level of ethical standards, professional integrity,
corporate governance and regulatory compliance. 7+2- 9ankJs business philosophy is
based on four core values , Operational 8xcellence, -ustomer 2ocus, =roduct 1eadership
and =eople.
CA+AGORI*S O& SAVINGS ACCO0N+ IN $%&C /AN'
$% *8>51(* S(NIC>S (--O5C"
"his is the crUme product of 7+2- 9ank. Its minimum depository amount is *s. /,AAA
only. On the cost of this 9ank provides many benefits and advantage.
2eatures and benefits
• Wide network of branches and over thousand (".s to meet all your
banking needs no matter where you are located
• 9ank conveniently with facilities like Cet 9anking and .obile 9anking,
check your account balance, pay utility bills or stop che?ue payment,
through S.S.
• Cever overspend, Shop using your I"ter"atio"a; %e!it Card that reflects
the actual balance in your savings account.
• =ersonalied che?ues with your name printed on each che?ue leaf for
enhanced security.
• "ake advantage of /i;; Pay, an instant solution to all your fre?uent utility
bill payments. Instruct for payment over the phone or through the Internet.
• (vail of facilities like Safe %eposit )ocker, SGeepFI" and Super Saver
facility on your account.
• ' 2ree transactions on S9IG(ndhra 9ank (".s per month.
• 2ree =ayable,at,=ar che?uebook, without any usage charges upto a limit of
*s./A,AAAG, per month.
• 2ree Insta(lerts for all account holders for lifetime of the account.
• 2ree =assbook facility available at home branch for account holders
Eindividuals%.
• 2ree *mai; Stateme"t faci;ity.
&% S(NIC> =15S (--O5C"
In this .p;us4 means customer are provided with some additional features of saving
regular. Its minimum depository amount is Rs, 7=#=== only.
2eatures and benefits
• (n Interest rate of B,8M p,a, is to be paid at ?uarterly intervals.
• C free transactions on S/I/A"dhra /a"k (".s per month.
• B free transactions on any other bank (".s per month.
• 2ree Paya!;eFAtFPar che?uebook without any usage charge up to a limit of
*s. /A,AAA per month.
• 2ree I"ter"atio"a; %e!it Card for all account holders, for lifetime of the
account.
• 2ree %ema"d %rafts on 7+2- 9ank locations, up to a limit of Rs C8#=== per
day.
• 2ree /i;; Pay # I"sta A;ert facility for all account holders for lifetime of the
account.
• 2ree Cational 8lectrical 2unds "ransfer facility, Cet 9anking, =hone 9anking
and .obile 9anking.
• C8M off on the 1ocker *ental for the $
st
year.
• Special relationship discou"t on purchase of Go;d /ars.
• 2ree *Fmai; Stateme"t facility.
• 2ree Pass /ook facility available at home branches for account holders
Eindividual%.
• I"terFcity 9anking and Mu;tiFcity 9anking.
'% S(NIC>S .(L (--O5C"
"his account provides .maHimum !e"efits4 to its customers. +ue to having this product
7+2- 9ank occupies a special position in =rivate 9anking Sector. 2or availing the
facilities of this account, customer has to deposit and maintain minimum amount of Rs,
C8#=== only.
2eatures and benefits
• A" I"terest rate of './H p.a. is to !e paid at Euarter;y i"terva;s,
• 2ree u";imited tra"sactio"s at all 7+2- 9ank (".s and any other 9ank
(".s using your 7+2- 9ank +ebit -ard.
• 2ree Go;d %e!it Card for primary account holder, for the lifetime of the
account. >old +ebit -ard for other account holder at *s. &/A p.a.
• 2ree (oma"Os Adva"ta>e/I"ter"atio"a; %e!it Card for all account holders,
for lifetime of the account.
• 2ree Paya!;eFatFPar che?ue book without any usage charges, up to a limit of
*s. $AA,AAA per month.
• 2ree %ema"d %rafts on 7+2- 9ank locations, up to a limit of *s./A,AAA per
day.
• Optional SGeep Out facility to transfer extra saving to a 2ixed +eposit at the
threshold of *s. /A,AAA in account. "he amount above *s. /A,AAA will
automatically be swept out in to fixed deposit with a minimum value of *s.
&/,AAA for $ year $ day period.
• 2ree /i;; Pay and I"sta A;ert facility for all account holders for lifetime of
the account.
• 2ree Mo"th;y Stateme"t of (ccount.
• 8=M off on the 1ocker *ental for the $
st
year.
• 2olio maintenance charges on +emat (ccount waived for the first year.
• 2ree Pass /ook facility available at home branches for account holders
Eindividual%.
• 2ree *Fmai; Stateme"t facility.
• 2ree Cational 8lectronic 2und "ransfer facility, Cet 9anking, =hone 9anking
and .obile 9anking.
• Se;f /+hird Party -ash +eposit and Withdrawal at non,home branches, up to
*s./A,AAA per day is free and *s. &.BA will be charged per thousand on the
amount deposited above *s. /A,AAA limit.
)% MI+S (+N(C"(>8 (--O5C"
"his account is specially designed keeping customer@s chi;d future in mind. -ustomer
must haveGopen a Savings (ccount in 7+2- 9ank and invests a sum of *s. $A,AAA in a
2ixed +eposit in child@s name, and then a 2ero /a;a"ce 'idOs Adva"ta>e Accou"t
linked to the 2+ is opened in the child@s name with customer as guardian.
2eatures and benefits
For their Growing Needs
• 2ree 8ducation Insurance cover of *s.$,AA,AAAG, in the event of death of the
parent G guardian through vehicular accident by road, rail or air to safeguard the
future of your child.
• (".GInternational +ebit -ard will be issued for children between 3,$4 years of
age in the childJs name with your permission. "he amount your child is able to
withdraw is *s. $,/AAG, at (".s or spends *s. $,AAAG, at merchant locations.
• 6our child need not even search for an 7+2- 9ank (".. 7eGshe can make '
cash withdrawal transactions from S9IG(ndhra 9ank (".s per month, absolutely
free.
• 2ree personalied che?uebook for your child.
• .onitor the transactions of your childJs account with the free ?uarterly physical
statement of account or free monthly 8mail Statement of account.
• 2ree Cet9anking for you to monitor your childJs account.
• 2ree S.SG8mail alerts informing you about the account transactions.
For their Secured Future
• Opt for standing instruction to transfer any amount from your account to your
MidJs (dvantage (ccount every month E.inimum value V *s. /AAG, # .inimum
tenure V $ year%.
• Once the balance in the MidJs (dvantage (ccount reachesGexceeds *s. $A,AAAG,,
the amount in excess of *s. /,AAAG, will automatically be transferred into a 2ixed
+eposit for $ year $ day, in your childJs name, by signing in for our sweep,out
facility.
• 6ou can also opt for systematic investments in mutual funds from the MidJs
(dvantage (ccount in your childJs name.
/% 2(.I16 S(NIC>S >*O5=
"he persons who can apply for 2amily Savings >roup are;
• 8xisting customers < having one or more accounts with us ESavings G Salary G
C*I G Salary *eimbursement G Mid@s (ccount% at the same or different
branches.
• Cew customer < you and your family members intend to have one or more
accounts with us..
2eatures and benefits
• 2ree I"ter"atio"a; %e!it Card for all account holders, for life.
• / free transactions on S9I (".s per month per group.
• Go;d %e!it Card at Rs, C8= for all account holders.
• & free ++s on 7+2- 9ank locations, per account per month Eup to a limit of
*s.&/,AAA per day%.
• Sweep,In facility to a "omi"ated savi"> accou"t from other accounts in the
group.
• 2ree one view to access all your accounts.
• 2ree Cational 8lectronic 2unds "ransfer facility, Cet 9anking, =hone 9anking
# .obile 9anking.
• C8M off on annual locker rentals.
• 2olio maintenance charges on +emat account waived for first year for all
account holders.
• Prefere"tia; prici"> on credit cards.
0% =8CSIOC S(NIC>S (--O5C"
( =ension Saving (ccount is a Oero 9alance (ccount that accumulates your pension over
the years. It comes with a free International +ebit -ard and facilities like =hone and Cet
9anking. 6ou can access this (ccount from any branch within the 7+2- network and
also re?uest for transfer to another bank.
2eatures and benefits
• "he =ension Saving account is a Oero 9alance (ccount.
• "imely credit of receivables
• 2ree International +ebit -ard.
• 8njoy facilities such as Cet9anking, =hone9anking, 9ill=ay, (". facility, inter,
city and inter,branch banking.
• =ension (ccounts are transferable from one branchGbank to another.
)IMI+A+IONS AN% &IN%INGS
LM!A!"NS
"he main limitations of the study are;
• "he sample sie was ?uite small which is unable to represent the whole universe.
• It was found that many of the respondents did not have any knowledge of the
product.
• "he non,cooperative nature of many of the respondents acted as constraints.
• "hroughout this project report we can measure the potential of the bank in the
selected area but cannot measure the capabilities, skills and efficiencies of the
-ustomer.
AD#AN!AG$S "F %DF& 'AN
7+2- 9ank has many advantages over .C- 9anks. Some of its important advantages
are mentioned below;
$. Since 7+2- 9ank is the ;ar>est profitFyie;di"> /a"k among other private sector
banks, customers are attracting towards it.
&. In 7+2- 9ank, number of customers are ;imited that is why, ?uality of services
provided to them are good.
'. -ustomers reaching to the 7+2- branches are of hi>her profi;e and Ge;;
educated so: it becomes easier for the employees to make them aware about the
products features and formalities.
"his advantage also helps employees to convince customers for further
investments.
). Net /a"ki"># Pho"e /a"ki"># I"sta A;ert# A"yGhere /a"ki"> etc. are the
major facilities provided by the 9ank to its customers.
/. 8very branch of 7+2- 9ank are Ge;; fur"ished and fu;;y airFco"ditio"ed with
the latest technologies.
0. 7+2- 9ank is located on every tGo ki;ometers in metropolitan cities which is
very convenient for the customers.
3. It has more than 78== A+MOs all over the country, by which customer can easily
deposit and withdraw his money from any location.
4. In its certain products like Saving .ax (ccount, third party tra"sactio"s are
also allowed.
B. Since its minimum depository amount is Rs, 8=== in Saving (ccount, it is a bank
of higher profile people.
$A. In 7+2- 9ank, if any customer is maintaining A5/ E(verage Puarterly 9alance%
Af *s. &,AA,AAA < ',AA,AAA continuously for $,& years, they will get the facility of
=*8228*8+ -5S"O.8*.
$$. (fter being the customer of 7+2- 9ank, customer can pay his 0ti;ity /i;;s by
sitting at his home only through the facility of Cet 9anking.
$&. It also gives special considerations to its women customers also. It provides the
facility of (OM*N A%VAN+AG* CAR% to them through which they can;
• =ay their utility bills totally free of cost.
• >et 8=M discount on 1ocker 2acility on 7+2- branches.
• On every purchasing they will get =,8M cash back.
• >et accide"ta; i"sura"ce of *s. &,AA,AAA.
$'. In 7+2- 9ank, the main emphasis is given on retai"i"> the customers forever.
$). 7+2- 9ank focuses on Eua;ity of customers instead of ?uantity.
$/. -ustomers can save his lots of time after becoming the customer of 7+2- 9ank.
DRA)'A&(S "F %DF& 'AN
"here are certain advantages of 7+2- 9ank, which acts as its drawbacks also. Some of
its important drawbacks are as follows;
$. "he main disadvantages of this bank are that in this bank there is no -o!
Security to its employees. If they fail in achieving their targets, they will be fired
out.
&. 8mployees always feel pressure of work like 4 a.m. to 4 p.m. as working
schedule, completing targets assigned to them. "hey cannot work freely.
'. Instead of opening branches on every two kilometers in metrocities, it should also
focus on ur!a" and semiFur!a" areas.
). One of its main advantages is its Cet 9anking 2acility but it is useless for the
customer who is not having any knowledge of computers. "his shows that it does
not follow the concept of '1C i,e, k"oG your customer.
/. "he policies of bank are such that it is beyond the reach of low profile people i.e.
;oG profi;e peop;e cannot operate this bank.
( few reasons why many people Gou;d "ot ;ike AHis /a"k are
$R -all handlers are not trained enough.
&R -ustomers have poor product knowledge.
'R Cot accessible &) hours.
)R Puery is not attended and sometimes never understood by these -S( agents.
FNDNGS
7+2- 9ank reported over 'A per cent y,o,y growth in net profit in the Fune @A4 ?uarter.
"he stability in earnings growth of 7+2- 9ank is much higher than that of I-I-I bank.
"he gap in the profit growth between the two banks was not high till the .arch @A4
?uarter. 9ut I-I-I started showing signs of a slowdown in its retail loan book in the
.arch @A4 ?uarter itself. "his was evident as 7+2- 9ank posted a growth of 'B per cent
in its retail advances in 26,A4, while I-I-I managed to grow its retail advances by only
$/ per cent. "his shows that only better expense management helped I-I-I to post high
profit growth in the ?uarter ended .arch @A4.
"he environment became more challenging in the Fune @A4 ?uarter as inflation continued
its double,digit run. "he *9I has hiked repo rates and cash reserve ratio to combat
inflationary pressures. (s a result, banks have increased their prime lending rates and
deposit rates. "he increase in interest rates took a much heavier toll on I-I-I bank as its
advances grew by just $' per cent y,o,y of end @A4. Stagnant business and treasury losses
resulted in I-I-I posting a 0 per cent y,o,y fall in profit for the Fune @A4 ?uarter.
7owever, 7+2- bank registered a )3 per cent growth in its advances on a consolidated
basis over the same period.
(part from stability in business and earnings growth, 7+2- bank fares much better than
I-I-I bank on other important parameters as well. 7+2- bank@s return on assets has
always been higher than that of I-I-I. "he former@s net interest margin stood at ).$ per
cent in the Fune @A4 ?uarter, compared to I-I-I@s &.) per cent. "his is because 7+2-
9ank@s cost of deposits is the least in the industry, due to higher share of current account
and savings account E-(S(% deposits in the total deposits. 7+2- bank@s non performing
assets are also much lesser than that of I-I-I bank. "his shows that 7+2- bank is a
?uality player, while I-I-I bank is a volume player. When volume growth or loan growth
reduces, I-I-I bank@s performance also takes a hit.
(xis bank stands apart from its private sector competitors , I-I-I bank and 7+2- bank ,
in one crucial respect. While the two other banks have envisaged retail banking as a key
of strategic emphasis < with the share of retail business Eboth on the funding and asset
sides% growing strongly year after year < the share of retail business, particularly retail
assets, has actually come down ?uite sharply in the case of (xis bank.
"he numbers here are ?uite interesting. 2or I-I-I bank, retail loans now Eas of Fune
&AA3% account for as much as 3A per cent of the bank@s total loan book of *s. &,AA,AAA
crore. 2or 7+2- bank, retail assets are around /3 per cent E*s. &4,AAA crore% of the total
loans as of .arch &AA3.
In the case of (xis bank, retail loans have declined from 'A per cent of the total loan
book of *s. &/,4AA crore in Fune &AA0 to around &' per cent of loan book of *s. )$,&4A
crore Eas of Fune &AA3%. 8ven over a longer period, while the overall asset growth for
(xis bank has been ?uite high and has matched that of other banks, retail exposures grew
at a slower pace.
If the sharp decline in the retail asset book in the past year in the case of (xis bank is part
of a deliberate business strategy, this could have significant implications Enot necessarily
negative% for the overall future profitability of the business.
+espite the relatively slower growth of the retail book over a period of time and the
outright decline seen in the past year, the bank@s fundamentals are ?uite resilient. With the
high level of mid,corporate and wholesale corporate lending the bank has been doing,
one would have expected the net interest margins to have been under greater pressure.
"he bank, though, appears to have insulated such pressures. Interest margins, while they
have declined from the '$./ per cent seen in &AA',A), are still hovering close to the ' per
cent mark. E"he comparable margins for I-I-I bank and 7+2- bank are around &.0A per
cent and ) per cent respectively. "he margins for I-I-I bank are lower despite its much
larger share of the higher margin retail business, since funding costs are also higher%.
7+2- bank is the second largest institution after I-I-I in private sector but it is higher in
profits than I-I-I bank.
Some customers are not satisfied with the facilities and services, which are provided by
7+2- bank. "he customer wants to increase the number of (".s and more branches of
7+2- bank in the rural as well as in the hilly areas like Mullu, .anali, Mashmir, Shimla
and many more. -ustomers are not satisfied with the non,maintenance charges on
different products.
"he (xis 9ank stock has outperformed its peers in the private sector with a $0.$ per cent
gain in its price over the past one year, when other private bank stocks have failed to
generate positive returns. ( lower exposure to retail lending, where there are concerns
about credit ?uality, has helped the stocks@ performance.
(t *s 3$', the stock trades at a price,book value of around &.4 times, which is at a
discount to 7+2- 9ank but at a premium to most other private banks. Investors can
nevertheless buy the stock, given the growth momentum in the business.
(xis 9ank reported strong financial results in 26,A4 and continued its good performance
in the first ?uarter of this year, even as other private banks have turned in unimpressive
numbers.
"his growth may be moderate, as growth in the loan book slows down on the corporate
and retail side with trading operations also likely to yield lower returns. 7owever, this
may be offset by growth in fee income and rapid branch expansion in "ier,$, "ier,& towns
and the small and medium enterprise ES.8% segment.
7+2- 9ank is expecting a '/,per cent growth in its credit card portfolio this year despite
concerns over the impact of increasing interest rates. Out of ).& million, 3A per cent of
the cards are with the internal customers of the bank while the rest are in the open market
base. On the strategy of the bank in its credit card business, the official said it would be
an entry product after a savings account with the bank for many people.
7+2- 9ank has reported a net profit of *s )0).) crore in the first ?uarter of the fiscal.
"his is a )) per cent increase against *s '&$ crore in the corresponding ?uarter of the
previous year.
Since the merger of -enturion 9ank of =unjab E-9O=% and 7+2- 9ank became
effective from .ay &', &AA4, the financial figures of the merged entity are not
comparable to 7+2- 9ank@s stand,alone results last year.
"he total balance sheet sie has grown by /B./ per cent from *s $A/,0B/ crore to *s
$,04,/BA crore. -enturion 9ank of =unjab has contributed to &A per cent of the balance
sheet. Cet interest margin was at ).$ per cent, against ).& per cent in the previous year.
-9O=@s CI. in the previous year was '.0 per cent. "he total income has grown by 0A
per cent and net interest income has grown by 3/ per cent.
5nder the initiative, I-I-I 9ank, in collaboration with the .N 2oundation, Malinga
Institute of Social Sciences and =roject >ivelife,Shriram Social Welfare "rust, will
provide formal elementary education to $,AA,AAA children in the age group of 0,$) years
in &AA4,AB.
R*COMM*N%A+ION AN% S0GG*S+ION
+uring the period of my extensive research I have come to know that there are few
weaknesses in the 9anks. -ustomers have several problems regarding some products and
working style of the bank, which the company should overcome. "hese are;
$. In 7+2- 9ank, the Con,.aintenance charges on some of its products like current
account, etc. is very high. So the company should take decision to minimie the
Con,.aintenance charges.
&. 7+2- 9ank is not having much number of branches or (".s. So the company
must have to increase the number of branches and (".s by which they can easily
attract to the most of the customers.
'. 7+2- 9ank should try to follow the concept of M6- i.e. MCOW 6O5*
-5S"O.8*.
). "he customers face problems in +ocumentation, so it should overcome.
e.g. the passport indicates both the I+ and address proof of the customer, which is
accepted by all other banks, but 7+2- 9ank considered it only for I+ proof of the
customer but not for the address proof.
/. (dvertisement and promotion could be through all existing media like print,
audio and visual.
0. .ost of the customers are satisfied with the services and facilities provided by
the 7+2- 9ank but according to the view of some customers, the bank is not
providing services according to their commitments.
3. "he charges of demand draft should be reduced and local che?ues should be
provided on free of cost in all types of current accounts.
4. Cew schemes for customers should introduce time to time.
B. -omplaints of customers must be handled efficiently and give them the better
facilities.
"he merged entity being the country@s seventh largest bank may have a challenging phase
ahead, as it has to not only weather upward pressure on interest rates and rising yields,
but may also have to integrate -enturion 9ank of =unjab
"he AHis !a"k should plan to open up more =riority branches.
ICICI !a"k should focus on private banking, wealth management and advisory services,
and raising low,cost deposits within the retail segment this fiscal.
/I/)IOGRAP$1
MAGA*N$S:
• Indian 9anking
• 9usiness World
+",RNALS:
• 8ffect of .C- 9anks on Cationalied 9anks
• Increasing competition between banks
)$'S!$S:
• www.hdfcbank.com
• www.google.com
• www.axisbank.com
• www.icicibank.com
• www.hindustantimes.com
50*S+IONNAIR*
-ustomer@s CameK
(ddressK
-ontact Co.;
$. Occupation
a% Student b% 7ousewife
c% =rofessional d% >ovt. employee
e% Others
&. Income;
a% 9elow *s. /AAA b% *s. /AAA to *s. $AAAA
c% *s. $AAAA to *s.$/AAA d% (bove $/AAA
'. (re you aware of any 9ank named D7+2- 9ank!I
a% 6es b% Co c% Co Opinion
). In how many banks do you have accountsI
a% One b% "wo
c% .ore than two d% Cone
/. What type of account you have in your 9ankI
a% Saving (ccount b% -urrent account
c% 2ixed +eposit c% Other
0. 2or how long have you been associated with any bankI
a% 1ess than / years b% /,$A years
c% $A,$/ years d% $/,&A years
e% (bove &A years
3. What new features # service attracts you to open account in any banksI
a% -ash =ick,up b% .obile (".
c% Cet 9anking d% Others
4. What would you prefer in banksI
a% Only (ttractive features b% 9etter services
c% 9oth
B. +o you face any difficulty in opening any new account in a bankI
a% 6es b% Co c% Co Opinion
If yes, what type of difficultyI
WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW
$A. (re you aware about Oero 9alance accountI
a% 6es b% Co c% Co Opinion
$$. +o you think that Oero balance (ccount schemes are economical for customers
and will attract themI
a% 6es b% Co c% -an@t Say
$&. (re you satisfied with the sales executive servicesI
a% 7ighly satisfied b% Satisfied
c% +issatisfied d% Co opinion
$'. +o you like to suggest any changes in the banking services or otherwiseI
WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW
$). In which financial product do you like to invest your moneyI
a% .utual 2und b% 2ixed +eposit
c% 1ife Insurance d% Share
doc_635320842.doc
There is no unanimity among the economists about the origin of the word “BANKING”. The word “BANK” is itself derived from the Greek word “BANQUE” i.e. a bench. The German word “BANC” means a joint stock firm
Market Research Project
On
Comparative Study of
SAVINGS a/c
Of
AIS !a"k# ICICI !a"k a"d $%&C !a"k
Indian Institute of Planning and Management, Satbari
AC'NO()*%G*M*N+
With great pleasure, I express my heartiest thanks to Mrs, Priya"ka -, for
giving me an opportunity to work under her guidance. She gave me the
guidelines that helped me a lot in the preparation of my research report.
I express my thanks to all the respondents to whom I visited, for their
support and valuable information, which helped me in the completion of my
research project work.
I express my sincere gratitude to my parents, friends and all others who have
directly or indirectly inspired and helped me to complete my project with
unremitting eal and enthusiasm.
%*C)ARA+ION
I hereby state that this work is a result of study on the .Comparative study
of SAVINGS a/c of AIS !a"k# ICICI !a"k a"d $%&C !a"k!. "he
findings # conclusion expressed in this research report are genuine and for
academic purpose. It is my own and it has neither been submitted nor
published anywhere before any resemblance to earlier project or research
work purely coincidental. It is totally based on my hard work and creativity.
CON+*N+S
$% Introduction
&% Objective of the study
'% (bout the organiation
)% *esearch +esign
, *esearch +esign
, Sampling
, +ata -ollection .ethods
/% -omparison with -ompetitors
0% 1imitations and 2indings
3% *ecommendations and Suggestions
4% -onclusion
S5..(*6 O2 "78 S"5+6
"he research report throws light on the products and service so offered by
(xis 9ank.
In current scenario customers are very much aware of their money
investment. "hey evaluate all the advantages and disadvantages of the
products and services provided by the banks. (fter being fully satisfied only,
they invest their money.
So, during this *esearch report, I have tried to show all aspects which
customers keep in mind while choosing a bank and its products or services:
and what they want from the side of the bank.
"he main points included with in the project are ; <
$ % 7istory and performance of the bank
& % =roducts and services offered by the bank
' % =otential of bank in the market i.e. its recognition by the
customers
) % (spects considered by the customers while establishing any
relationship with the bank
O/-*C+IV*S O& +$* S+0%1
• "o know about *etail banking
• "o know about the scope of *etail banking
• "o know about the products in *etail banking
• "o -ompare the products of competitor banks
A/O0+ +$* ORGANI2A+ION
($A+ IS /AN'ING3
"here is no unanimity among the economists about the origin of the word ./AN'ING4.
"he word ./AN'4 is itself derived from the >reek word ./AN50*4 i.e. a !e"ch. "he
>erman word ./ANC4 means a joi"t stock firm,
In modern times, commercial banking occupies ?uite an important place in the
framework of every economy because of the continuing challenge it presents to those
who are responsible for managing the affairs of the nation@s bank@s and to those who
observe and study their performance.
*VO)0+ION O& COMM*RCIA) /AN'ING
(s public enterprise, banking, as we know it today, made its first beginning around the
middle of the twelfth century in Italy. +he /a"k of Ve"ice 67789: was the fist public
banking institution. 2ollowing its establishment, were established /a"k of /arce;o"a
67eneral Insurance
-orporation of India E>I-% and other =S5 insurance companies, i.e. Cational Insurance
-ompany 1td., "he Cew India (ssurance -ompany 1td., "he Oriental Insurance
-ompany 1td. and 5nited India Insurance -ompany 1td.
"he 9ank today is capitalied to the extent of *s. '/4./0 crores with the public holding
Eother than promoters% at /3.0AH.
"he 9ankJs *egistered Office is at (hmedabad and its -entral Office is located at
.umbai. =resently, the 9ank has a very wide network of more than 3A$ branch offices
and 8xtension -ounters. "he 9ank has a network of over &4/) (".s providing &) hrs a
day banking convenience to its customers. "his is one of the largest (". networks in the
country.
"he 9ank has strengths in both retail and corporate banking and is committed to adopting
the best industry practices internationally in order to achieve excellence.
THEIR MISSION
• Customer Service and Product I""ovatio" tuned to diverse needs of individual
and corporate clientele.
• -ontinuous tech"o;o>y up >radatio" while maintaining human values.
• =rogressive >;o!a;iDatio" and achieving international standards.
• *fficie"cy and effective"ess built on ethical practices.
CORE VALUES
• Customer Satisfactio" through
, =roviding Eua;ity service effectively and efficiently
, KSmile, it enhances the face valueK is a service ?uality stressed on
, =eriodic Customer Service (udits
• .aximiation of Stakeholder value
• Success through "eamwork, Integrity and =eople
O/-*C+IV*S O& AIS /AN'
? "o provide the various facilities to the account holders as well as the general
people which they could not get before.
? (xis bank aims to provide customer world class products at competitive price
along with the technology that make their banking effortless.
? "he objective of (xis bank is not customer satisfaction but customer delight.
? "he objective of (xis bank is not only making profit but also to penetrate the
market to make good image in the market.
? (xis bank also wants to make aware to the people about the various schemes
available like current accounts, saving accounts, home loans, car loans, two,
wheelers loans etc. by the seminars on various topics related to the finance and by
the help of advertising a face,to,face communication.
&0NC+IONS
? "o provide loans.
? "o provide finance in the form of e?uity.
? "o sponsor and underwrite new issues of share and securities.
? "o make fund available for investment.
? "o guarantee loans from private investment sources.
? "o provide loans in foreign currency.
? "o furnish managerial, technical and administrative services to the Indian
industries.
? "o serve as a merchant banker.
? "o provide lease financing.
? "o work as a trustee to setup mutual fund.
=O1I-I8S O2 (LIS 9(CM
$% -O.=8CS("IOC =O1I-6
"he objective of this policy is to establish a system whereby the 9ank compensates the
customer for any financial loss heGshe might incur due to deficiency in service on the part
of the 9ank or any act of omission or commission directly attributable to the 9ank
subject to the terms prescribed under =aragraphs on J(ward of -ompensationJ and J2orce
.ajeureJ at the end.
"he =olicy is based on principles of transparency and fairness in the treatment of their
customers.
"he =olicy prescribes compensation only for financial losses which customers have
incurred due to deficiency in the services offered by the 9ank which can be measured
directly and limited to compensation specified for respective service as given below. (s
such, the commitments under this =olicy are without prejudices to any of the rights the
9ank hasGwill have in defending its position before any forum duly constituted to
adjudicate the banker,customer disputes.
&% =O1I-6 O2 9(CM +8=OSI"S
One of the important functions of the 9ank is to accept deposits from the public for the
purpose of lending. In fact, depositors are the major stakeholders of the 9anking System.
"he depositors and their interests form the key area of the regulatory framework for
banking in India and this has been enshrined in the 9anking *egulation (ct, $B)B. "he
*eserve 9ank of India is empowered to issue directives G advices on interest rates on
deposits and other aspects regarding conduct of deposit accounts from time to time. With
liberaliation in the financial system and deregulation of interest rates, banks are now free
to formulate deposit products within the broad guidelines issued by *9I.
"his policy document on deposits outlines the guiding principles in respect of
formulation of various deposit products offered by the 9ank and terms and conditions
governing the conduct of the account. "he document recognies the rights of depositors
and aims at dissemination of information with regard to various aspects of acceptance of
deposits from the members of the public, conduct and operations of various deposits
accounts, payment of interest on various deposit accounts, closure of deposit accounts,
method of disposal of deposits of deceased depositors, etc., for the benefit of customers.
It is expected that this document will impart greater transparency in dealing with the
individual customers and create awareness among customers of their rights. "he ultimate
objective is that the customer will get services they are rightfully entitled to receive
without demand.
While adopting this policy, the bank reiterates its commitments to individual customers
outlined in 9ankersJ 2air =ractice -ode of Indian 9anksJ (ssociation. "his document is a
broad framework under which the rights of common depositors are recognied.
PRO%0C+S O&&*R*% /1 AIS /AN'
S(NIC>S (--O5C"
• O8*O 9(1(C-8 S(NIC>S (--O5C"
• 8(S6(--8SS S(NIC>S (--O5C"
• =*I.8 S(NIC>S (--O5C"
• S(1(*6 =OW8*
• =OW8* S(15"8
• S8CIO* -I"IO8C@S (--O5C"
• WO.8C@S S(NIC>S (--O5C"
• C>O S(NIC>S (--O5C"
• =8CSIOC S(NIC>S (--O5C"
-5**8C" (--O5C"
• CO*.(1 -5**8C" (--O5C"
• 95SIC8SS (+N(C"(>8 (--O5C"
• 95SIC8SS -1(SSI- (--O5C"
• 95SIC8SS =*INI18>8 (--O5C"
• -7(CC81 OC8
• -5**8C" (--O5C" 2O* >ON8*C.8C" O*>(CIO("IOCS
• -5**8C" (--O5C" 2O* 9(CMS
• -5**8C" (--O5C" 2O* 9(CMS # *8(1 8S"("8S
• -(=I"(1 .(*M8" -5**8C" (--O5C"
• M*IS7I -5**8C" (--O5C"
• 95SIC8SS >1O9(1 -5**8C" (--O5C"
• -159 /A -5**8C" (--O5C"
• S7I==IC> (C+ .(*I"I.8 -5**8C" (--O5C"
• IC1(C+ *O(+ "*(CS=O*" -5**8C" (--O5C"
• "*(N81, "O5*IS. (C+ 7OS=I"(1I"6 -5**8C" (--O5C"
C*I (--O5C"
• C*8 S(NIC>S (--O5C"
• C*O S(NIC>S (--O5C"
• C*I =*I.8 (--O5C"
• C*I =*IO*I"6
• =IS (--O5C"
• C*8 S(1(*6 (--O5C"
• *2- (--O5C"
=*IO*I"6 9(CMIC>
• *8SI+8C"S
• C*I
+8=OSI"S
• 2IL8+ +8=OSI"
• *8-5**IC> +8=OSI"
• 8C-(S7 &)
• "(L S(N8* 2IL8+ +8=OSI"
1O(CS
• 7O.8 1O(C
• =8*SOC(1 1O(C
• 1O(C (>(ICS" =*O=8*"6
• 1O(C (>(ICS" S8-5*I"6
• -(* 1O(C
• S"5+6 1O(C
• -OCS5.8* 1O(C
-*8+I" -(*+S
• =*IO*I"6 +89I" -(*+
• +89I" -(*+
• >O1+ +89I" -(*+
• >O1+ =15S +89I" -(*+
• 95SIC8SS >O1+ +89I" -(*+
• *8..I"(C-8 -(*+
• "*(N81 -5**8C-6 -(*+
• *8W(*+S -(*+
• .8(1 -(*+
• >I2" -(*+
• (CC5I"6 -(*+
ICN8S".8C"S
• .O75* >O1+
• .5"5(1 25C+S
• OC1IC8 "*(+IC>
• +8=OSI"O*6 S8*NI-8S
• 8+8=OSI"O*6 S8*NI-8S
ICS5*(C-8
• 1I28 ICS5*(C-8
• 78(1"7 ICS5*(C-8
• =8*SOC(1 (--I+8C"
• 7O.8
• -*I"I-(1 I11C8SS
CA+AGORI*S O& SAVINGS ACCO0N+
"here are various types of Savings accounts that are being offered by the
(xis bank.
$% O8*O 9(1(C-8 S(NIC>S (--O5C"
(t (xis 9ank it has been their constant endeavor to create products specifically catering
to the customer@s needs. "he account while offering you a whole range of services also
addresses the latent need of having an account without the hassle of maintaining an
average ?uarterly balance.
It offers certain features
• Co (verage Puarterly 9alance re?uirement
• 2ree I"ter"atio"a; %e!it Card with an (ccidental Insurance cover up to *s &
lakhs Echarges for the primary holder are waived%
• 2ree mo!i;e !a"ki"> facility
• (ccess through more than 03/ branches and more than &4AA (".s
• AtFPar cheEue facility with the clearing limit of *s /A,AAA
• &)x3 +e;e!a"ki"> # I"ter"et !a"ki">
• 2ree ?uarterly statements
&% COC,*8SI+8C" E8L"8*C(1% C*8 S(NIC>S (--O5C"
(ny person resident outside India may open C*8 account. "his account permits a C*I to
hold and maintain foreign currency earnings in Indian rupees. "he principal and interest
earned on these balances are freely repatriable.
Whether you are a student, a professional, a salaried employee or an entrepreneur, this
account will meet all your banking needs
2eatures
• Cha">e of Reside"t Status , In the event of the C*I returning from overseas on
a permanent basis the C*8 (ccounts is to be redesignated as resident accounts or
the funds held in these accounts may be transferred to *2- accounts if the
account holder is eligible for maintaining *2- account.
• Nomi"atio" &aci;ity , Comination can be in favor of resident or non,resident
• *epatriation of funds by nominee
*emittance abroad by Con,*esident Cominee; 9anks may allow remittance of funds
abroad, or funds may be credited to C*8 or 2-C* deposits.
*emittances abroad by *esident Cominee; 2unds are to be credited to the ordinary S9
account. If the nominee wants to remit funds outside India for meeting the liabilities of
the deceased, should obtain permission from *9I.
'% 8(S6 (--8SS S(NIC>S
"he account is an endeavor by the 9ank to understand the consumersJ needs and redefine
banking to suit their re?uirements for a truly comfortable banking experience. 8asy
(ccess Savings (ccount gives them instant access to their money anywhere, anytime.
=ossessing a range of unmatched features, it has been devised to better suit the
convenience of their eclectic client base.
2eatures;
• At Par CheEue /ook , (s an 8asy (ccess Savings (ccount 7older, the cutomers
receive the K(t,parK che?uebook. "hey can encash these che?ues as local che?ues
at any of the &/3 centers where the bank has a presence, at no extra cost. +rafts
are now history.
• A+M NetGork *asy Access , Savings (ccount also entitles them to an
International +ebit -ard with which they can access their account anytime at all
the (".s , both, Nisa enabled and the partner banks , across the country.
Withdrawals and deposits Emoney as well as che?ues% are possible with their
+ebit -ard. (nd unlike most other (".s, an (xis 9ank (". allows them to
withdraw upto *s )A,AAA per day.
• A"yGhere /a"ki"> F -ustomer can transact through any of their branch offices
all of which are interconnected for their banking convenience. "ransactions like
cash deposits, cash withdrawal, transfers and clearing deposits can all be carried
out wherever they happen to be.
• +e;e!a"ki"> F "heir "elebanking service provides customer instant access to their
savings account. It offers them a wide range of services over the phone such as
(ccount Information, 9alance In?uiry, "ransaction +etails, Status of their -he?ue
Eavailable only during branch business hours% and even Statement of (ccount on
2ax.
• ICo""ect , "he idea of Kyour 9ank on your desktopK is now a reality with
i-onnect. -ustomer can lookup the status of their savings account, re?uest new
che?ue book, undertake a range of financial transactions, avail financial advisory
services, get information on mutual funds and shop online by just clicking the
mouse.
• Mo!i;e /a"ki"> , .obile 9anking enables customer bank with us through their
mobile phone irrespective of where they are. (vail facilities like balance in?uiry,
debit or credit alerts, last three transaction details and che?ue status.
• Accou"t Stateme"t , Puarterly statements are delivered free of cost. -ustomers
can also avail the facility of monthly online statements through i-onnect E their
Internet banking channel%.
• 5uarter;y I"terest , 8very ?uarter, interest would be credited at the rate of './H
per annum in their account.
)% =*I.8 S(NIC>S (--O5C"
(t (xis 9ank, they have always strived to pace their products with the growing needs of
their customers. "he =rime Savings account has therefore been created with specific
financial re?uirements in mind.
Its features
• (ider accessi!i;ity , (s a =rime Savings account holder, one enjoys access to a
wide network of over 03$ branches and one of the largest (". networks in India
gives easy access to their account from almost any corner of the country.
• Greater co"ve"ie"ce , "o simplify daily banking, =rime Savings account comes
with an international photo,signature +ebit -ard. "his uni?ue card comes with
withdrawal limit of *s. )A,AAA per day, facilitating transfer of funds, deposits of
cashGche?ues and payment of insurance premium E1I-%.
"he +ebit -ard also comes with a comprehensive insurance cover inclusive of ero lost
card liability, purchase protection and personal accident insurance up to *s. & lakhs. Q"o
keep their personal accident insurance cover activated, you should have made a purchase
transaction in '0/ days prior to the day of the incident # should have maintained an
average ?uarterly balance of *s /,AAA Eurban # metropolitan branches% or *s &,/AA Erural
# semi,urban branches% as the case may be in the two ?uarters before the date of the
incident.R
• More comfort , "hrough their&) hr Internet 9anking and "ele 9anking services,
you can enjoy the ease of banking from home or office. "hrough these
comprehensive services, you can access a range of facilities including online
funds transfer, re?uests for a new che?uebook, 2inancial (dvisory Services
E2(S%, online shopping and information on mutual funds.
• *"ha"ced privi;e>es , "he =rime Savings (ccount eases the banking experience
by providing them a passbook and monthly statement of account to keep them
updated on all their transactions and assist them better in managing their finances.
• Added speed , "hrough the J(t =arJ che?ue facility, they have the uni?ue
advantage to encash their che?ues as a local che?ue at more than ''A centers
where the bank has a presence at no extra cost. In addition the account enables
them to issue che?ues up to *s. $ lakh, which will be treated as J(t =arJ across
these locations.
"hey can avail of all these services with a minimum average balance of *s &/,AAA in
metroGurbanGsemi,urban centers and *s $A,AAA in rural centers.
/% S(1(*6 S(NIC>S (--O5C"
(t (LIS bank they know how important employee satisfaction is for an organiation to
grow to its full potential. Which is why they have tailored their Salary Savings (ccount
not only to be a convenient way for people to manage salaries Eacross various centers,
through their centralied database%, but also provide their employees with a range of
value added benefits.
Salary Savings (ccount comes with a host of facilities that give their employees access to
the complete gamut of banking services Eincluding overdrafts, loans and ero,balance
re?uirements% on a preferential basis, making it the perfect incentive for their employees.
0% S.(*" =*INI18>8 (--O5C"
In todayJs busy world itJs tough being a workingwoman. *ight from shuttling between a
job and family to taking care of her finances she has to be on her heels all the time.
Meeping this ideal in mind, (xis 9ank has designed a savings account best suited for the
woman of today. Cow with the Smart =rivilege (ccount they can manage their money,
their life and enjoy a host of lifestyle privileges as well. WhatJs interesting is that the
Smart =rivilege (ccount ensures that they have enough time for all those important
things in life.
2eatures
• -eGe;;ery i"sura"ce o" de!it card , "he photo signature international debit card
comes a host of enhanced privileges;
? Fewellery Insurance
,Inbuilt Fewellery Insurance with card
,=rotection against loss of Fewellery due to burglary or fire while at
home up to a limit of *s. /A,AAAG,
,(ll risks covered at home
? 2ree / (". transactions per ?uarter at Con,(xis 9ank (".s
? Waiver of &./H =etro surcharge
? Issuance charge of *s. /AG, # (nnual -harges of *s. $/AG, plus
service tax
? 8nhanced (ccidental Insurance up to *s. ' lakhs Q"o keep their
personal accident insurance cover activated, you should have made a
purchase transaction in '0/ days prior to the day of the incident #
should have maintained an average ?uarterly balance of *s /,AAA
Eurban # metropolitan branches% or *s &,/AA Erural # semi,urban
branches% as the case may be in the two ?uarters before the date of the
incident.R
• %edicated Re;atio"ship Ma"a>er , ( +edicated *elationship .anager will be
their one point contact at the branch for all their banking transactions thus
ensuring that they would neither have to move from one counter to the other nor
stand in ?ueues to await their turn.
• 2ero !a;a"ce mi"or accou"t , Imbibe the significance of regular savings in your
child. "he Oero 9alance .inor Savings (ccount is a uni?ue feature that all
account holders can open for their children.
2eatures of Oero balance .inor account
? Co maintenance charges
? +ebit card offered to the minor above the age of $& years, who can sign uniformly
,+aily withdrawal limits of *s $,/AA at (".s
,+aily spend limits of *s $,AAA at merchant outlets
? 2ree .onthly Statement clubbed with the statement of the Smart =rivilege
account of the mother.
? (t,par che?ue book at a nominal cost
• Rou"dFtheFC;ock access throu>h A+Ms , "here could be a time in their life
when at ' am they could re?uire cash. With the round,the,clock access they can
withdraw cash up to *s. )A,AAA per day, deposit cashGche?ues, transfer funds,
print a mini statement and pay insurance premiums E1I-%, all this through one of
the largest (". networks in the country.
• A"yGhere /a"ki"> , Imagine being in some other city and still have complete
access to all their transaction needs. 6ou are a customer of the bank rather than
limited to being a customer of the branch. So even if you are traveling, you can
access your account easily from any of the 0AA (xis 9ank offices spread over '/A
cities across the country.
• AtFpar cheEue faci;ity < "heir che?ue will be treated as a local che?ue within the
vast (xis 9ank network of 0AA offices across '/A cities in India. It frees them
from the hassles of getting a +emand +raft issued.
• Mo"th;y Accou"t Stateme"t
• Additio"a; discou"ts o" ;oa"s
• ICo""ect+M , "he -omplete online banking experience; It@s the age of Wi,2i.
(ll the banking needs should be on the fingertips, with i,connect they can check
their account status, transfer funds, place online re?uest for a new che?ue book
and many more features without even having to visit an (xis 9ank branch.
• &i"a"cia; Advisory Services , "heir 2inancial (dvisor will assist then with their
financial planning and help them to earn maximum returns on their savings.
• %iscou"t o" Retai; Purchases , Fust live the feeling of walking into a store and
getting amaing discounts not available to others. (s they are valued customer of
the bank, they shall endeavor to provide them with discounts at various outlets,
periodically.
• Smart adva"ta>e , Smart (dvantage is an exclusive insurance cover specially
designed for the holders of Special WomenJs (ccount that covers woman related
diseases. "his insurance protects the woman against the risk of serious illness. It
gives the policyholder the security of knowing that a guaranteed cash sum will be
paid in case she is diagnosed with a life,threatening illness. "he insurance is
available at a nominal premium to existing Special WomenJs (ccount holders.
3% S8CIO* -I"IO8C@S (--O5C"
(xis 9ankJs Senior -itien Savings (ccount has been designed keeping in mind the fact
that a senior citienJs banking re?uirements are wholly different and re?uire special
consideration.
2eatures;
• %edicated Re;atio"ship Ma"a>ers , "heir dedicated relationship managers are
only a phone call away. "hey can help the customer with all of their banking
needs. 9e it a simple ?uery or helping them to manage their finances.
• &ree AtFpar CheEue !ook , (s there KSenior =rivilegeK Savings (ccount holder,
customer will receive free K(t,parK che?uebook, which empowers them to encash
their che?ues as local che?ues at any of the (xis 9ank branch center.
• &ree I"ter"atio"a; Visa %e!it cards for the primary a"d the joi"t accou"t
ho;ders , ( KSenior =rivilegeK Savings (ccount with (xis 9ank entitles them to a
free International +ebit card, which enables them to access their account anytime
at more than &30) (".s across the country. "hey can withdraw and deposit
money and che?ues with their debit card. "he daily withdrawal limit in an (xis
bank is a high *s )A,AAA. "hey can use their debit card to make purchases at
merchant establishment.
( uni?ue security feature to help safeguard their hard earned money is their photograph
and signature on the face of their debit card. (ll banks do not follow this feature.
• &ree Mo"th;y Stateme"t of Accou"ts/&ree Pass!ook , (s their privileged
customer, they would be entitled to a monthly statement of account. "he statement
would give them detailed information on daily transactions with their closing
balances. "hey can also opt for passbook facility, at no additional cost.
• &ree Issua"ce of Pay Orders or %ema"d %rafts draG" o" AHis /a"k
!ra"ches , >et commission,free +emand +rafts and =ay Orders from their
branches drawn on (xis 9ank branch.
• &ree I"Gard Remitta"ces , 2unds remitted by their near and dear ones in abroad
get to them through their correspondent banks for free.
• &ree OutGard Remitta"ces , Once a year remitting their money out of India is
possible for free once a year through their correspondent banks.
• &aster Credits to &orei>" CheEues , 2unds remitted by their near and dear ones
abroad now get to them faster than ever.
• &ree CheEue pickup a"d Cash pick up services , 8xtended cash and che?ue
pickup services are provided by them free of cost. "hey can also have cash
delivered at their residence at a nominal charge of *s /A per delivery.
• A"yGhere /a"ki"> , .ake transactions like cash deposits, cash withdrawal,
transfers and clearing deposits from any of their branches, all of which are
interconnected for their banking convenience.
• +e;e!a"ki"> , "heir "elebanking service provides them with instant access to
their account. ( wide range of services such as (ccount Information, 9alance
en?uiry, "ransaction +etails, Status of their -he?ues E(vailable only during
branch business hours% and Statement of (ccount on 2ax can be availed over the
phone.
• &ree Mo!i;e /a"ki"> , .obile banking enables you to bank with us through
their mobile phone irrespective of where you are. (vail the facility of balance
en?uiry, debit or credit alerts, last three transaction details and che?ue status.
• ICo""ect , "he concept of Kyour 9ank on your +esktopK is now a reality with
i-onnect. "hey can look,up the status of their account, re?uest new che?ue book,
undertake a range of financial transactions, avail financial advisory services, get
information on mutual funds and shop online by just clicking the mouse.
• CustomiDed )oa" Offeri">s , 1oans against 2ixed +eposits ,up to B/H of the
2+ amt at an interest rate of $H over the rate of interest of the 2+.
CS-sGMN=sG1I- =olicy , the rate of interest $H less than other customers and no
processing fees and no pre payment penalty.
• Comp;ime"tary &i"a"cia; P;a""i"> , 8veryone has diverse needs based on their
situations, therefore re?uiring customied solutions. With the help of their
complimentary investment planning, you will know exactly what to do with their
money to realie their financial objectives.
• Si;ver $ea;th F Medica; I"sura"ce for Se"ior CitiDe"s , 8ntry age is 3A years.
"he medical test Emandatory% is carried out 2ree of cost only for Senior =rivilege.
4% +828C-8 S(1(*6 (--O5C"
+efence Salary (ccount from (xis 9ank is a product designed keeping in mind how
tough a life in the +efense 2orces is. Cot only does it come to them absolutely free, no
minimum balance is re?uired either. "hey can also access the entire (xis 9ank network,
including more than &'AA (".s and //A branch offices Eand growing% no matter where
they are posted.
With the complete gamut of banking services Eincluding overdrafts, loans and ero,
balance re?uirements% they can be rest assured about their family and all their financial
needs. ItJs their way of showing their appreciation to their work.
9anking =rivileges;
• AtFpar CheEue &aci;ity , "heir job involves constant transfers across the
country. With the at,par che?ue facility it will no longer be necessary to set up
new bank accounts with each transfer.
• Additio"a; %e!it Card , (long with a free International +ebit -ard, they also get
a free card for the joint account holder. "his means that their child or spouse also
enjoy the same benefits of banking with (xis 9ank.
• &i"a"cia; Advisory Services < "heir solutions answer to the twin goals of
meeting their re?uirements and to diversify and spread the risk of their investment
portfolio, so you can look forward to a comfortable and worry,free life. "hey first
understand their exact investment needs and then design the perfect investment
plan for you.
"heir investment plan could include investments in;
, .utual 2unds , +ebt and 8?uity
, 9onds
, (xis 9ank 2ixed +eposits
B% C>O S(NIC>S (--O5C"
(xis 9ankJs "rust (ccount is an effort to offer thoughtful banking for people who spend
their lives thinking of others. It is a complete banking solution for "rusts, (ssociations,
Societies, >overnment 9odies, Section &/ companies and C>Os, so that the
organiations can devote all of their time to their noble motivations.
2eatures
• ( Savings (ccount for their "rust with a confessional (verage Puarterly 9alance.
• ( multi,city atFpar cheEue facility with no limit on clearing payments at centers
across the country wherever we are present.
• 2ree a"yGhere !a"ki"> across all their 9ranches and 8xtension -ounters and
over all their (".s.
• 2ree %ema"d %rafts or =ay Orders as and when re?uired by you to remit funds.
• 2ree collection of che?ues at outstation locations.
• .onthly Statement of (ccount delivered at their doorstep.
• 2acility for collecting donations in their account through their network of
9ranches and 8xtension -ounters across the country, as well as through i-onnect
, their Internet 9anking facility.
(lso, (xis 9ank can offer the facility to donate funds to their "rust through their Internet
9anking facility i-onnect to its customers. (n (xis 9ank customer can donate any
amount to their "rust through the Internet.
In such cases, the savings account of the customer gets debited and the savings account of
their "rust gets credited with the amount of donation at the same time. (t the end of every
month, the 9ank will provide an .IS giving details of the amount of donations and the
name of donor. "his will enable the "rust to issue receipts to the donors.
• &ree I"ter"et /a"ki"> facility that enables you to view the status of their
account, transfer funds and carry out a number of banking activities from the
comfort of their home or office.
• I"vestme"t Advice F "heir 2inancial (dvisory +esk will provide portfolio
management advice as well as help you undertake investments.
• &ree %emat , "o facilitate their investments, we offer a free +emat (ccount
Echarges due to CS+1 must still be levied% to their esteemed account holders in
the "rust or Society segment.
• Co"stitue"t Su!sidiary Ge"era; )ed>er 6SG): accou"t , "he -onstituent
Subsidiary >eneral 1edger ES>1% account through which investments in >ovt.
securities are carried out comes with a host of value,added services
, Investment advice related to the customerJs g,sec portfolio.
, Offer of better rates on sale of government securities from the 9ankJs
stock of securities.
, -oncessions in transaction and service charges. E7owever charges that
have to be directly passed on to the -learing -orporation of India as part
of the Cegotiated +ealing System for trading in g,secs cannot be waved ,
a fact, which will be communicated up front.%
• &orei>" Co"tri!utio" 6Re>u;atio": Act I&CRAJ accou"ts , "he 2-*( account
enables approved organiations to receive foreign contributions for utiliation in
their activities in India. "he 9ank will provide assistance in the process of
documentation and obtaining necessary approvals from .inistry of 7ome (ffairs
at Cew +elhi.
$A% =8CSIOC S(NIC>S (--O5C"
=ension Savings 9ank (ccount, from (xis 9ank is specifically, designed for =ensionerJs
E8xisting # =rospective% of -entral >ovt. -ivil .inistriesG +epartments # +efense
.inistry keeping in mind the fact that a =ensionerJs banking re?uirements are wholly
different and re?uire special consideration.
9enefits
• +ime;y commu"icatio" to the customer on receipt of the ==O.
• No de;ays i" comme"ceme"t of pe"sio" dis!ursa;s , "he 9ank is handling the
disbursement of =ension under a -entralied =ension +isbursement .odule
wherein the =ensioner records are credited centrally through its -entralied
=ension =ayment 7ub E--=7% at .umbai.
• +ime;y issue of &ormF 7?A for tax deducted at source in the immediately
previous financial year.
• +ime;y revisio"s based on changes in rates of =ension or +earness (llowance,
done centrally from the --=7.
$$% *8SI+8C" 2O*8I>C -5**8C-6 Edomestic% 2*- E+%
(--O5C"
If you pay commissions for foreign currency every time you travel abroad, if you spend
sleepless nights wondering how to keep your foreign currency safe, if the fre?uent
fluctuations in forex market tantalie you, if you regularly issue che?ues and drafts for
payments abroad or if you are a bibliophile who makes foreign currency payments for
books purchased online, its time you had an *esident 2oreign -urrency E+omestic%
(ccount with (xis 9ank.
Reside"t I"dia"s a"d &orei>" Curre"cy , 7olding foreign currency is no longer
restricted to the C*Is. 2or the first time *eserve 9ank of India has allowed *esident
Indians to maintain foreign currency accounts without any ceiling to it. "his step is
considered as a continuation of *9Is gradual endeavor towards achieving J2ull -apital
-onvertibilityJ.
+he Product Offeri">s , ( *esident 2oreign -urrency E+omestic% (ccount, *2-E+%,
with (xis 9ank entitles you to maintain non,interest bearing current account in four
major currencies E5S+, 85*O, >9= and Fapanese 6en%. "here will be no ceiling on the
balances held in the account. -he?uebooks denominated in 5S+ or >9= or 85*O or
6en will be issued on these accounts with &/ leaves. "he che?ues thereby branded as
*2- E+omestic% (ccount will not be presented in clearing and will be payable only at the
issuing branch.
"he min balance for such a current account will be 5S+ $AA or >9= 0A or 85*O $AA or
6en &A,AAA. "here will be a penal charge of 5S+ / or >9= ' or 85*O / or Fapanese 6en
$,AAA per ?uarter in case of failure to maintain the min balance re?uirements.
"he *2- E+% account holders will not be allowed any (". facility as of now. 7owever
they can use Ji-onnectJ for en?uiry purposes only.
R*S*ARC$ M*+$O%O)OG1
.arketing research may be defined as Dthe systematic gathering, recording and
analying of data about problems relating to the marketing of products and services under
non,recurring condition!.
D.arketing research is the process of designing, gathering, analying and
reporting information that may be used to solve a specific technology problem!.
Steps in .arketing *esearch =rocess:
? 8stablish the need for .arketing *esearch
? +efine the =roblem
? 8stablish *esearch Objective
? +etermine the *esearch +esign
? Identify Information "ypes and Sources
? +etermine .ethods of (ccessing +ata
? +esign +ata -ollection 2orm
? +etermine Sample =lan and Sie
? -ollection of +ata
? (nalysis of +ata
? -onclusions and *ecommendations
Cow we concentrate on *esearch .ethodology and +ata -ollection .ethod.
.ethodology plays a lead role in each and every project work. "he research methodology
consists of the following steps;
S"8=S IC S(.=18 +8SI>C
+ype of u"iverseK
"he first steps in developing any sample design are to clearly define the set of objects,
technically called the universe, to be studied. "he universe can be finite or infinite. In
finite universe the number of items is certain, but in of an infinite universe the number of
items is infinite i.e., we cannot have any idea about the total number of items. Since I
have done my summer training in (LIS 9ank, +elhi so my universe is 2inite.
SiDe of samp;eK 7CC
"his refers to the number of items to be selected from universe to constituent the names.
"his major problem before a researcher the sie of sample should neither be expressively
large nor should too small it be optimum.
Samp;i"> u"itK
( decision has to be taken concerning a sampling unit before selecting sample. Sampling
unit may be a geographical one such as state, district, village, etc or a construction unit
such as house flat, etc, or it may be social unit such as family, club school etc, or it may
be an individual. .y sampling unit is people of +elhi location.
+("( -O118-"IOC
"he task of collecting the data begins after a research problem has been defined and
research designGplan chalked out. While deciding about the method of data collection to
be used for the study the researcher should keep in mind two types of data vi., primary
and secondary.
Secondary data; "he secondary data are those which have been already collected by
someone else and which have already been passed through the statistical tool.
KSecondary data are statistics not gathered for the immediate study at hand but for some
other purposes.K
Secondary data can be classified into;,
7: I"ter"a; Seco"dary %ataK
D+ata that are originated within the firm for which the research is being conducted are
internal data. If they were collected for some other purposes, they are internal secondary
data.K
C: *Hter"a; Seco"dary %ataK
"he second form of secondary data is external sources, which are generally published
and are available in different form and different sources.
A/O0+ ICICI /AN'
I-I-I 9ank is the seco"d ;ar>est bank in the country. I-I-I bank began its retail,
banking venture in mid,$BBB. 9y Fanuary &AAA, it had moved on to introducing home
loans, car loans, personal loans and credit cards.
*ealiing the need for a bigger retail deposit base, the bank started building a branch and
an (". network. "he ac?uisition of 9ank of .adurai is .arch &AA$ added &0'
branches, many of them in cities where I-I-I bank did not have a presence.
"he merger of the erstwhile financial institution I-I-I limited with the bank in (pril
&AA& gave it a ready,made corporate clientele. "he flip side was that I-I-I bank had *s.
$A,AAA crore of restructured assets for which it had to make provisions.
I-I-I 9ank has total assets of *s. ',BB3.B/ billion E5SS $AA billion% at .arch '$, &AA4
and profit after tax of *s. )$./4 billion for the year ended .arch '$, &AA4. I-I-I 9ank is
second amongst all the companies listed on the Indian stock exchanges in terms of free
float market capitaliation. "he 9ank has a network of about $,'A4 branches and ',B/A
(".s in India and presence in $4 countries. I-I-I 9ank offers a wide range of banking
products and financial services to corporate and retail customers through a variety of
delivery channels and through its specialied subsidiaries and affiliates in the areas of
investment banking, life and non,life insurance, venture capital and asset management.
"he 9ank currently has subsidiaries in the 5nited Mingdom, *ussia and -anada, branches
in 5nites States, Singapore, 9ahrain, 7ong Mong, Sri 1anka, Patar and +ubai
International 2inance -enter and representative offices in 5nited (rab 8mirates, -hina,
South (frica, 9angladesh, "hailand, .alaysia and Indonesia. Our 5M subsidiary has
established branches in 9elgium and >ermany.
I-I-I 9ankJs e?uity shares are listed in India on 9ombay Stock 8xchange and the
Cational Stock 8xchange of India 1imited and its (merican +epositary *eceipts E(+*s%
are listed on the Cew 6ork Stock 8xchange EC6S8%.
CA+AGORI*S O& SAVINGS ACCO0N+ O& ICICI /AN'
$% S(NIC>S (--O5C"
(n I-I-I 9ank Savings account offers you a valuable banking experience.
2eatures
• %e!itFcumFA+M Card - With an I-I-I 9ank Savings (ccount you will get a
debit card that you can use to withdraw cash from any (".. -harges are
applicable if you use a non,I-I-I 9ank ("..
6ou may also use your debit card to directly make purchases through a Nisa =OS
E=oint of Sale% machine available at most storesT "his will help you access your
high interest account from anywhere.
• Mo"ey Mu;tip;ier &aci;ity , (llow us to take care of your idle money by moving
it into hi>h i"terest savi">s accou"t earning.
• I"ter"et /a"ki"> , 9anking could not have been more convenient. Fust log in
with your user I+ and password and make banking a hassle,free routine.
• Customer Care , Our &),hour -ustomer -are is always available to answer any
?uery or take your instructions.
• Mo!i;e /a"ki"> , "ransferring funds or getting to know your balance is as easy
as sending an S.S.
• Sta"di"> I"structio"s , I-I-I 9ank accepts and supports Standing Instructions.
6ou don@t have to worry about the chore of carrying out a routine transaction. Fust
set up a Standing Instruction and leave it to us to manage.
• Nomi"atio" &aci;ity , 6ou may nominate a person as beneficiary to your account
proceeds.
• /a"kL$ome , ( new banking service that allows you to order cash deposits and
withdrawals from home. "he service includes cash Gche?ues deposits and
cashG++G=O delivery at home.
• %% Ca;; a"d Co;;ect
+on@t waste even a minute in a ?ueue to collect a +emand +raft or =ay Order. On
the way to the branch, just call -ustomer -are, provide details of the ++ to be
prepared and collect it ready and signed at the branchT
&% S=8-I(1 S(NIC>S (--O5C"
2eatures
• Operating account with free multi city che?uebook facility.
• Mo"ey Mu;tip;ier &aci;ity
• We trust totally your commitment to the account and the relationship and do not
prescribe any minimum balance re?uirement. In other words, there is no penalty
for non,maintenance of minimum balances in the accounts.
• I"ter"et /a"ki">
• Pho"e /a"ki">
• &ree A"yGhere !a"ki">
• 2ree collection of outstation che?ues
• 2ree mo"th;y accou"t stateme"ts
• I"Gard remitta"ce through .oney&India for 2-*( approved trusts
'% 1I28 =15S S8CIO* -I"IO8C (--O5C"
2eatures
• Co more waiting in long ?ueues for you, a senior citien can now approach the
Special Senior -itien desk at any I-I-I 9ank branch and get his G her account
serviced.
• 8arn a hi>her i"terest rate on your terms deposits with us
• %ema"d )oa" / overdraft against deposits will be upto @=M of the deposit
• "he upcountry che?ue collection facility for locations with I-I-I 9ank presence
free of charge to the Senior -itien customers
• Cow, get a specially designed debit card with your new J1ife =lusJ Senior citien
account. "his I-I-I 9ank Ccash debit card is a debit,cum,(". card providing
you with the convenience of acceptance at merchant establishments and cash
withdrawals at (".s. With a per,day limit of *s.&/,AAA each for (".
withdrawals as well as for =OS transactions , the +ebit -ard only adds more
comfort and convenienceT "his is available free of cost to I-I-I 9ank Senior
-itien customers
• &ree Euarter;y physica; stateme"t
• Paya!;eFatFpar cheEue !ook
• 2ree Access to a"y /a"kNs A+M ,"he next time you want to withdraw cash from
your I-I-I 9ank account, just walk into any bankJs (". and use your I-I-I
9ank (".,cum,+ebit card
• &ree %ema"d %raft / Pay Order
• Mo"ey Mu;tip;ier &aci;ity , "he .oney .ultiplier feature gives you the
li?uidity of a Savings (ccount coupled with high earnings of a 2ixed +eposit.
"his is achieved by creating a 2ixed +eposit linked to your Savings (ccount
providing you the following uni?ue facilities.
, Maximum returns F 6our money is never idle. -reation of a linked 2+
ensures higher rate of interest on your Savings 9ank +eposits. 6ou can
issue instructions through any channel such as the I-I-I 9ank 9ranch,
I-I-I 9ank =hone 9anking and I-I-I 9ankJs Internet 9anking for
creation of 2ixed +epositEs% from the surplus funds in your Savings 9ank
(ccount Esubject to a minimum of *s. $A,AAA%. "he 2ixed +eposits will be
created in multiples of *s. /,AAA for a tenure of one year or more as
instructed by you.
, Maximum Liquidity , 6ou can withdraw the funds from your savings
account through any channel such as the I-I-I 9ank ("., I-I-I 9ank
Internet 9anking or by issuing a che?ue. etc. (ll linked 2ixed +eposits
will be enabled for automatic *everse Sweep in multiples of *s. /AAA on a
1ast,In,2irst,Out E1I2O% basis when the balance in the Savings (ccount
falls below *s.$A, AAA. "he amount reverse swept will earn interest rates
at the applicable rate for the period that the deposit was held with the
9ank. "he remaining amount will continue to earn higher interest at the
original rate applicable to the fixed deposit.
• Auto Re"eGa; , 5nder this facility, when your deposits fall due, the bank will
automatically renew the principal and accrued interest for the same tenure as the
original deposit.
• I"ter"et /a"ki"> is offered free of cost F I-I-I9ank.com, our Internet 9anking
Service, is a convenient remote banking facility providing you with easy and
secure access to your accounts.
With just a =- connected to the Internet, you can have your account information at your
fingertips, from anywhere in the world, anytime.
So, if you donJt want branch timings to restrict you, Internet 9anking is just the service
for you.
• Nomi"atio" faci;ity QComination facility available for bank deposits. "here can
be only one Cominee for a deposit account whether held singly or jointly. (
person legally empowered to operate a minorJs account can file a nomination on
behalf of the minor. (pplicants can make nomination by filling up the 2orm
prescribed under the 9anking -ompanies EComination% *ules $B4/. "he
nomination details can be changed during the subsistence of the account
relationship by filling up the 2orm prescribed under the 9anking -ompanies
EComination% *ules $B4/. 2or more details approach your bank.R is available.
• I"terest is paya!;e ha;fFyear;y.
)% 6O5C> S"(*S (--O5C"
(t 6oung Stars, we will guide your child through the world of banking , from checking
the child@s savings account balance to guiding through fun ones and special pages on the
Internet 9anking channel. It makes banking a pleasure and teaches your child to manage
his or her personal finances through a savings account,
6ou can transfer pocket money into your childJs account. 6ou can even shop with him G
her at 6oung Stars Shopping =age. 6ou can also open a recurring deposit in your childJs
name.
Once you are done with your JbankingJ, you can access your childJs account with all the
fun links to special ones designed to suit your childJs area of interests and also impart
knowledge on the current events of the world.
2eatures;
6oung Stars is a banking service for children, aged up to $4 years, brought to you by
I-I-I 9ank to help the parents meet the present and future aspirations that they hold for
their child. It offers various savings and investment options to the parent along with
teaching the child to manage hisGher personal finance in a more responsible and
independent manner.
"o make the experience a pleasure we offer;
• Option of a Savi">s /a"k accou"t# &iHed %eposit or Recurri"> %eposit
• Mi"imum avera>e !a;a"ce to be maintained at Rs, C#8==/F per ?uarter for the
Savings 9ank account.
• ( special Recurring Deposit with additional features as below;
, "he parent would put forward the desired amount to be earned at the end
of the tenure.
, 9ased on the prevailing rate of interest, the bank staff would then back
calculate the installments to be deposited now till maturity.
• &ree perso"a;iDed cheEue!ook
• &ree I"ter"atio"a; de!it card for children above the age of 3 years with features
as below;
, +aily withdrawals limits of *s. &/AAG,
, +aily spend limits of *s. &/AAG,
• "he next time you want to withdraw cash from your I-I-I 9ank 6oung Stars
Savings account, just walk into any bankJs (". and use your I-I-I 9ank (".,
cum,+ebit card for free. "he above benefit is available to 6oung star Savings
Account holders on maintenance of a ?uarterly average balance of more than
*s.$A,AAA in the savings account in a ?uarter. "he above benefit can be availed in
the same ?uarter
.
• &ree I"ter"et !a"ki">
, Separate login ids and transaction password.
, (ccess to special ones and links to related websites for making Internet
banking a memorable experience.
• 2acility to transfer funds from parent account to kid account to enable parents to
inculcate savings habit amongst children
• 2acility of transferring funds from the 6oung Stars accounts to the *+ to enable
the parents to let their child earn more.
/% (+N(C"(>8 WO.(C S(NIC>S (--O5C"
I-I-I 9ank (dvantage Woman (ccount < an account for the woman of today who is
looking for independence and an identity of her own, a savings account which will help
you save for the future as well enjoy the present.
>et a specially designed womanJs debit card which helps you shop and save
simultaneously, manages your household expenditures and comes with a bag full of offers
attached to it.
"his savings account brings to you our entire core banking services with many exciting
benefits and features attached, especially for our women customers.
2eatures
• 2ero /a;a"ce faci;ity with a *+ of just *s. &,AAA , Cow just maintain a
*ecurring +eposit of *s. &,AAA with us and get a hassle free ero balance savings
account.
• ( Specia; I"ter"atio"a; (oma"Ns +ebit card along with the account with a
withdrawal G spending limit of *s. &/,AAA per day.
• (lso, take full advantage of gamut of discou"ts and !e"efits on your Special
WomanJs +ebit card.
• &ree 0";imited Access to a"y !a"kNs A+M F 8njoy free unlimited access to any
bankJs (". for cash withdrawals and balance en?uiry.
• Paya!;eFatFpar cheEue!ook FWith the (dvantage Woman account, you get a
free, multi,city che?uebook.
• &ree Euarter;y physica; accou"t stateme"t and free monthly email statement
Eon customer re?uest%
• /i;; Pay F Co need to waste precious time in ?ueues to pay bills. =ay your
telephone, electricity, mobile phone bills, etc. online or through our -ustomer
-are, by giving us a one,time standing instructions.
• Mu;ti Cha""e; Access F 2or carrying out routine banking transactions or to
register for services like credit cards, utility bill pay, cash pick,up and delivery on
call, etc. conveniently access to your savings account through any of the
following channels;
o (ccess to over B/A I-I-I 9ank branches and ',/AA (".s
o 2ree Internet 9anking
o 2ree =hone 9anking
o .obile 9anking
• Nomi"atio" faci;ity avai;a!;e
0% *8SI+8C" 2O*8I>C -5**8C-6 Edomestic% E*2- E+%%
(--O5C"
+o you want to save money while buying foreign currency for traveling abroadI 6ou can
buy traveler@s che?ues, foreign currency in cash and foreign currency demand draft for
your expenses overseas. If you are a fre?uent traveler, you may not want to go through
the hassles of buying foreign currency every time you travel abroad.
"he *eserve 9ank of India has now made it easier for you to access foreign currency by
permitting a foreign currency account Edomestic% for resident Indians. In line with *9I
guidelines, I-I-I 9ank has come up with a scheme that helps you get rid of all your forex
worries. 6ou can park your foreign currency in I-I-I 9ank under *2- E+% account. Con,
interest bearing *esident 2oreign -urrency E+% E*2- E+%% with I-I-I 9ank can be
maintained in four major currencies E5S+, 85*O, >9= and Fapanese 6en%.
9enefits of I-I-I 9ank *2- E+% (ccount
• Saving in commission charges, as you can withdraw foreign currency when you
want without any conversion charges
• &aci;itates your payme"ts for foreign travel expenses
• Co cei;i"> o" deposits
• Co"ve"ie"t and value,added banking
• Protectio" to your money from valuation risks due to exchange rate fluctuations.
2eatures;
I-I-I 9ank *2- E+% (ccount has been created to meet your need for accessing foreign
exchange fre?uently without any hassle. It will save commission charges and will also
protect your money from valuation risks due to exchange rate fluctuations.
=roduct 2eatures;
• *2- E+% (ccount is a si">;e curre"cy account. It can be opened in =ound
Sterling E>9=%, 5S +ollar E5S+%, Fapanese 6en EF=6% or 85*O E85*%. +eposits
in multiple currencies in a single account are not permitted. 6ou may open
separate accounts for each of the permitted currencies.
• Protects your money from valuation risks due to exchange rate fluctuations.
• Co exchange charges will be levied for converting foreign currency into IC*.
• "his account will be maintained in the form of a current account. Co interest is
payable on deposits.
• 2oreign -urrency 956 rate of I-I-I 9ank as prevailing for that currency on the
day of the transaction will apply for converting the foreign currency into IC*.
• 2oreign currency withdrawals can be possible in the form of cash, traveler@s
che?ue, foreign currency ++. Withdrawal limit will be as per *9I guidelines.
• No cei;i"> on the maximum amount of deposit in the account.
• No mi"imum !a;a"ce reEuired,
• Nomi"atio" faci;ity,
3% *5*(1 S(NIC>S (--O5C"
2eatures
• "he *ural Savings (ccount will be available through 9usiness -orrespondents.
• "he account is ero balance with "o i"itia; deposit,
• "he -ustomer is provided with an *Fpass!ook,
• (ll transactions in the accounts are done only after a biometric authentication.
• Nomi"atio" faci;ity is available.
• I"terest is paya!;e ha;fFyear;y,
4% =8O=18@S S(NIC>S (--O5C"
2eatures
• ( savings account from I-I-I 9ank available only through our *ural branches.
• Mi"imum !a;a"ce of Rs,8==/F,
• Co annual fees.
• 5nlimited transactions at the base branch where you have opened your account.
• Internet, =hone and .obile banking free of cost.
B% 2*88+O. S(NIC>S (--O5C"
"he all,new I-I-I 9ank 2reedom Savings account now brings you free access to your
money < from over $4,AAA (".s of all 9anks, across the country. (dd to it a host of
services like .obile 9anking, Internet 9anking, -ustomer care, (nywhere 9anking and
lots more. (nd you get a Savings (ccount that gives you freedom like no other.
Mey 2eatures;
• 8njoy free, unlimited access to all non,I-I-I 9ank (".s Efor cash withdrawals
and balance en?uiry%
• .inimum ?uarterly average balance of *s.$A,AAA.
A/O0+ $%&C /AN'
"he 7ousing +evelopment 2inance -orporation 1imited E7+2-% was amongst the first
to receive an Jin principleJ approval from the *eserve 9ank of India E*9I% to set up a
bank in the private sector, as part of the *9IJs liberaliation of the Indian 9anking
Industry in $BB). "he bank was incorporated in (ugust $BB) in the name of J7+2- 9ank
1imitedJ, with its registered office in .umbai, India. 7+2- 9ank commenced operations
as a Scheduled -ommercial 9ank in Fanuary $BB/.
7+2- 9ankJs mission is to be a World,-lass Indian 9ank. "he objective is to build
sound customer franchises across distinct businesses so as to be the preferred provider of
banking services for target retail and wholesale customer segments, and to achieve
healthy growth in profitability, consistent with the bankJs risk appetite. "he bank is
committed to maintain the highest level of ethical standards, professional integrity,
corporate governance and regulatory compliance. 7+2- 9ankJs business philosophy is
based on four core values , Operational 8xcellence, -ustomer 2ocus, =roduct 1eadership
and =eople.
CA+AGORI*S O& SAVINGS ACCO0N+ IN $%&C /AN'
$% *8>51(* S(NIC>S (--O5C"
"his is the crUme product of 7+2- 9ank. Its minimum depository amount is *s. /,AAA
only. On the cost of this 9ank provides many benefits and advantage.
2eatures and benefits
• Wide network of branches and over thousand (".s to meet all your
banking needs no matter where you are located
• 9ank conveniently with facilities like Cet 9anking and .obile 9anking,
check your account balance, pay utility bills or stop che?ue payment,
through S.S.
• Cever overspend, Shop using your I"ter"atio"a; %e!it Card that reflects
the actual balance in your savings account.
• =ersonalied che?ues with your name printed on each che?ue leaf for
enhanced security.
• "ake advantage of /i;; Pay, an instant solution to all your fre?uent utility
bill payments. Instruct for payment over the phone or through the Internet.
• (vail of facilities like Safe %eposit )ocker, SGeepFI" and Super Saver
facility on your account.
• ' 2ree transactions on S9IG(ndhra 9ank (".s per month.
• 2ree =ayable,at,=ar che?uebook, without any usage charges upto a limit of
*s./A,AAAG, per month.
• 2ree Insta(lerts for all account holders for lifetime of the account.
• 2ree =assbook facility available at home branch for account holders
Eindividuals%.
• 2ree *mai; Stateme"t faci;ity.
&% S(NIC> =15S (--O5C"
In this .p;us4 means customer are provided with some additional features of saving
regular. Its minimum depository amount is Rs, 7=#=== only.
2eatures and benefits
• (n Interest rate of B,8M p,a, is to be paid at ?uarterly intervals.
• C free transactions on S/I/A"dhra /a"k (".s per month.
• B free transactions on any other bank (".s per month.
• 2ree Paya!;eFAtFPar che?uebook without any usage charge up to a limit of
*s. /A,AAA per month.
• 2ree I"ter"atio"a; %e!it Card for all account holders, for lifetime of the
account.
• 2ree %ema"d %rafts on 7+2- 9ank locations, up to a limit of Rs C8#=== per
day.
• 2ree /i;; Pay # I"sta A;ert facility for all account holders for lifetime of the
account.
• 2ree Cational 8lectrical 2unds "ransfer facility, Cet 9anking, =hone 9anking
and .obile 9anking.
• C8M off on the 1ocker *ental for the $
st
year.
• Special relationship discou"t on purchase of Go;d /ars.
• 2ree *Fmai; Stateme"t facility.
• 2ree Pass /ook facility available at home branches for account holders
Eindividual%.
• I"terFcity 9anking and Mu;tiFcity 9anking.
'% S(NIC>S .(L (--O5C"
"his account provides .maHimum !e"efits4 to its customers. +ue to having this product
7+2- 9ank occupies a special position in =rivate 9anking Sector. 2or availing the
facilities of this account, customer has to deposit and maintain minimum amount of Rs,
C8#=== only.
2eatures and benefits
• A" I"terest rate of './H p.a. is to !e paid at Euarter;y i"terva;s,
• 2ree u";imited tra"sactio"s at all 7+2- 9ank (".s and any other 9ank
(".s using your 7+2- 9ank +ebit -ard.
• 2ree Go;d %e!it Card for primary account holder, for the lifetime of the
account. >old +ebit -ard for other account holder at *s. &/A p.a.
• 2ree (oma"Os Adva"ta>e/I"ter"atio"a; %e!it Card for all account holders,
for lifetime of the account.
• 2ree Paya!;eFatFPar che?ue book without any usage charges, up to a limit of
*s. $AA,AAA per month.
• 2ree %ema"d %rafts on 7+2- 9ank locations, up to a limit of *s./A,AAA per
day.
• Optional SGeep Out facility to transfer extra saving to a 2ixed +eposit at the
threshold of *s. /A,AAA in account. "he amount above *s. /A,AAA will
automatically be swept out in to fixed deposit with a minimum value of *s.
&/,AAA for $ year $ day period.
• 2ree /i;; Pay and I"sta A;ert facility for all account holders for lifetime of
the account.
• 2ree Mo"th;y Stateme"t of (ccount.
• 8=M off on the 1ocker *ental for the $
st
year.
• 2olio maintenance charges on +emat (ccount waived for the first year.
• 2ree Pass /ook facility available at home branches for account holders
Eindividual%.
• 2ree *Fmai; Stateme"t facility.
• 2ree Cational 8lectronic 2und "ransfer facility, Cet 9anking, =hone 9anking
and .obile 9anking.
• Se;f /+hird Party -ash +eposit and Withdrawal at non,home branches, up to
*s./A,AAA per day is free and *s. &.BA will be charged per thousand on the
amount deposited above *s. /A,AAA limit.
)% MI+S (+N(C"(>8 (--O5C"
"his account is specially designed keeping customer@s chi;d future in mind. -ustomer
must haveGopen a Savings (ccount in 7+2- 9ank and invests a sum of *s. $A,AAA in a
2ixed +eposit in child@s name, and then a 2ero /a;a"ce 'idOs Adva"ta>e Accou"t
linked to the 2+ is opened in the child@s name with customer as guardian.
2eatures and benefits
For their Growing Needs
• 2ree 8ducation Insurance cover of *s.$,AA,AAAG, in the event of death of the
parent G guardian through vehicular accident by road, rail or air to safeguard the
future of your child.
• (".GInternational +ebit -ard will be issued for children between 3,$4 years of
age in the childJs name with your permission. "he amount your child is able to
withdraw is *s. $,/AAG, at (".s or spends *s. $,AAAG, at merchant locations.
• 6our child need not even search for an 7+2- 9ank (".. 7eGshe can make '
cash withdrawal transactions from S9IG(ndhra 9ank (".s per month, absolutely
free.
• 2ree personalied che?uebook for your child.
• .onitor the transactions of your childJs account with the free ?uarterly physical
statement of account or free monthly 8mail Statement of account.
• 2ree Cet9anking for you to monitor your childJs account.
• 2ree S.SG8mail alerts informing you about the account transactions.
For their Secured Future
• Opt for standing instruction to transfer any amount from your account to your
MidJs (dvantage (ccount every month E.inimum value V *s. /AAG, # .inimum
tenure V $ year%.
• Once the balance in the MidJs (dvantage (ccount reachesGexceeds *s. $A,AAAG,,
the amount in excess of *s. /,AAAG, will automatically be transferred into a 2ixed
+eposit for $ year $ day, in your childJs name, by signing in for our sweep,out
facility.
• 6ou can also opt for systematic investments in mutual funds from the MidJs
(dvantage (ccount in your childJs name.
/% 2(.I16 S(NIC>S >*O5=
"he persons who can apply for 2amily Savings >roup are;
• 8xisting customers < having one or more accounts with us ESavings G Salary G
C*I G Salary *eimbursement G Mid@s (ccount% at the same or different
branches.
• Cew customer < you and your family members intend to have one or more
accounts with us..
2eatures and benefits
• 2ree I"ter"atio"a; %e!it Card for all account holders, for life.
• / free transactions on S9I (".s per month per group.
• Go;d %e!it Card at Rs, C8= for all account holders.
• & free ++s on 7+2- 9ank locations, per account per month Eup to a limit of
*s.&/,AAA per day%.
• Sweep,In facility to a "omi"ated savi"> accou"t from other accounts in the
group.
• 2ree one view to access all your accounts.
• 2ree Cational 8lectronic 2unds "ransfer facility, Cet 9anking, =hone 9anking
# .obile 9anking.
• C8M off on annual locker rentals.
• 2olio maintenance charges on +emat account waived for first year for all
account holders.
• Prefere"tia; prici"> on credit cards.
0% =8CSIOC S(NIC>S (--O5C"
( =ension Saving (ccount is a Oero 9alance (ccount that accumulates your pension over
the years. It comes with a free International +ebit -ard and facilities like =hone and Cet
9anking. 6ou can access this (ccount from any branch within the 7+2- network and
also re?uest for transfer to another bank.
2eatures and benefits
• "he =ension Saving account is a Oero 9alance (ccount.
• "imely credit of receivables
• 2ree International +ebit -ard.
• 8njoy facilities such as Cet9anking, =hone9anking, 9ill=ay, (". facility, inter,
city and inter,branch banking.
• =ension (ccounts are transferable from one branchGbank to another.
)IMI+A+IONS AN% &IN%INGS
LM!A!"NS
"he main limitations of the study are;
• "he sample sie was ?uite small which is unable to represent the whole universe.
• It was found that many of the respondents did not have any knowledge of the
product.
• "he non,cooperative nature of many of the respondents acted as constraints.
• "hroughout this project report we can measure the potential of the bank in the
selected area but cannot measure the capabilities, skills and efficiencies of the
-ustomer.
AD#AN!AG$S "F %DF& 'AN
7+2- 9ank has many advantages over .C- 9anks. Some of its important advantages
are mentioned below;
$. Since 7+2- 9ank is the ;ar>est profitFyie;di"> /a"k among other private sector
banks, customers are attracting towards it.
&. In 7+2- 9ank, number of customers are ;imited that is why, ?uality of services
provided to them are good.
'. -ustomers reaching to the 7+2- branches are of hi>her profi;e and Ge;;
educated so: it becomes easier for the employees to make them aware about the
products features and formalities.
"his advantage also helps employees to convince customers for further
investments.
). Net /a"ki"># Pho"e /a"ki"># I"sta A;ert# A"yGhere /a"ki"> etc. are the
major facilities provided by the 9ank to its customers.
/. 8very branch of 7+2- 9ank are Ge;; fur"ished and fu;;y airFco"ditio"ed with
the latest technologies.
0. 7+2- 9ank is located on every tGo ki;ometers in metropolitan cities which is
very convenient for the customers.
3. It has more than 78== A+MOs all over the country, by which customer can easily
deposit and withdraw his money from any location.
4. In its certain products like Saving .ax (ccount, third party tra"sactio"s are
also allowed.
B. Since its minimum depository amount is Rs, 8=== in Saving (ccount, it is a bank
of higher profile people.
$A. In 7+2- 9ank, if any customer is maintaining A5/ E(verage Puarterly 9alance%
Af *s. &,AA,AAA < ',AA,AAA continuously for $,& years, they will get the facility of
=*8228*8+ -5S"O.8*.
$$. (fter being the customer of 7+2- 9ank, customer can pay his 0ti;ity /i;;s by
sitting at his home only through the facility of Cet 9anking.
$&. It also gives special considerations to its women customers also. It provides the
facility of (OM*N A%VAN+AG* CAR% to them through which they can;
• =ay their utility bills totally free of cost.
• >et 8=M discount on 1ocker 2acility on 7+2- branches.
• On every purchasing they will get =,8M cash back.
• >et accide"ta; i"sura"ce of *s. &,AA,AAA.
$'. In 7+2- 9ank, the main emphasis is given on retai"i"> the customers forever.
$). 7+2- 9ank focuses on Eua;ity of customers instead of ?uantity.
$/. -ustomers can save his lots of time after becoming the customer of 7+2- 9ank.
DRA)'A&(S "F %DF& 'AN
"here are certain advantages of 7+2- 9ank, which acts as its drawbacks also. Some of
its important drawbacks are as follows;
$. "he main disadvantages of this bank are that in this bank there is no -o!
Security to its employees. If they fail in achieving their targets, they will be fired
out.
&. 8mployees always feel pressure of work like 4 a.m. to 4 p.m. as working
schedule, completing targets assigned to them. "hey cannot work freely.
'. Instead of opening branches on every two kilometers in metrocities, it should also
focus on ur!a" and semiFur!a" areas.
). One of its main advantages is its Cet 9anking 2acility but it is useless for the
customer who is not having any knowledge of computers. "his shows that it does
not follow the concept of '1C i,e, k"oG your customer.
/. "he policies of bank are such that it is beyond the reach of low profile people i.e.
;oG profi;e peop;e cannot operate this bank.
( few reasons why many people Gou;d "ot ;ike AHis /a"k are
$R -all handlers are not trained enough.
&R -ustomers have poor product knowledge.
'R Cot accessible &) hours.
)R Puery is not attended and sometimes never understood by these -S( agents.
FNDNGS
7+2- 9ank reported over 'A per cent y,o,y growth in net profit in the Fune @A4 ?uarter.
"he stability in earnings growth of 7+2- 9ank is much higher than that of I-I-I bank.
"he gap in the profit growth between the two banks was not high till the .arch @A4
?uarter. 9ut I-I-I started showing signs of a slowdown in its retail loan book in the
.arch @A4 ?uarter itself. "his was evident as 7+2- 9ank posted a growth of 'B per cent
in its retail advances in 26,A4, while I-I-I managed to grow its retail advances by only
$/ per cent. "his shows that only better expense management helped I-I-I to post high
profit growth in the ?uarter ended .arch @A4.
"he environment became more challenging in the Fune @A4 ?uarter as inflation continued
its double,digit run. "he *9I has hiked repo rates and cash reserve ratio to combat
inflationary pressures. (s a result, banks have increased their prime lending rates and
deposit rates. "he increase in interest rates took a much heavier toll on I-I-I bank as its
advances grew by just $' per cent y,o,y of end @A4. Stagnant business and treasury losses
resulted in I-I-I posting a 0 per cent y,o,y fall in profit for the Fune @A4 ?uarter.
7owever, 7+2- bank registered a )3 per cent growth in its advances on a consolidated
basis over the same period.
(part from stability in business and earnings growth, 7+2- bank fares much better than
I-I-I bank on other important parameters as well. 7+2- bank@s return on assets has
always been higher than that of I-I-I. "he former@s net interest margin stood at ).$ per
cent in the Fune @A4 ?uarter, compared to I-I-I@s &.) per cent. "his is because 7+2-
9ank@s cost of deposits is the least in the industry, due to higher share of current account
and savings account E-(S(% deposits in the total deposits. 7+2- bank@s non performing
assets are also much lesser than that of I-I-I bank. "his shows that 7+2- bank is a
?uality player, while I-I-I bank is a volume player. When volume growth or loan growth
reduces, I-I-I bank@s performance also takes a hit.
(xis bank stands apart from its private sector competitors , I-I-I bank and 7+2- bank ,
in one crucial respect. While the two other banks have envisaged retail banking as a key
of strategic emphasis < with the share of retail business Eboth on the funding and asset
sides% growing strongly year after year < the share of retail business, particularly retail
assets, has actually come down ?uite sharply in the case of (xis bank.
"he numbers here are ?uite interesting. 2or I-I-I bank, retail loans now Eas of Fune
&AA3% account for as much as 3A per cent of the bank@s total loan book of *s. &,AA,AAA
crore. 2or 7+2- bank, retail assets are around /3 per cent E*s. &4,AAA crore% of the total
loans as of .arch &AA3.
In the case of (xis bank, retail loans have declined from 'A per cent of the total loan
book of *s. &/,4AA crore in Fune &AA0 to around &' per cent of loan book of *s. )$,&4A
crore Eas of Fune &AA3%. 8ven over a longer period, while the overall asset growth for
(xis bank has been ?uite high and has matched that of other banks, retail exposures grew
at a slower pace.
If the sharp decline in the retail asset book in the past year in the case of (xis bank is part
of a deliberate business strategy, this could have significant implications Enot necessarily
negative% for the overall future profitability of the business.
+espite the relatively slower growth of the retail book over a period of time and the
outright decline seen in the past year, the bank@s fundamentals are ?uite resilient. With the
high level of mid,corporate and wholesale corporate lending the bank has been doing,
one would have expected the net interest margins to have been under greater pressure.
"he bank, though, appears to have insulated such pressures. Interest margins, while they
have declined from the '$./ per cent seen in &AA',A), are still hovering close to the ' per
cent mark. E"he comparable margins for I-I-I bank and 7+2- bank are around &.0A per
cent and ) per cent respectively. "he margins for I-I-I bank are lower despite its much
larger share of the higher margin retail business, since funding costs are also higher%.
7+2- bank is the second largest institution after I-I-I in private sector but it is higher in
profits than I-I-I bank.
Some customers are not satisfied with the facilities and services, which are provided by
7+2- bank. "he customer wants to increase the number of (".s and more branches of
7+2- bank in the rural as well as in the hilly areas like Mullu, .anali, Mashmir, Shimla
and many more. -ustomers are not satisfied with the non,maintenance charges on
different products.
"he (xis 9ank stock has outperformed its peers in the private sector with a $0.$ per cent
gain in its price over the past one year, when other private bank stocks have failed to
generate positive returns. ( lower exposure to retail lending, where there are concerns
about credit ?uality, has helped the stocks@ performance.
(t *s 3$', the stock trades at a price,book value of around &.4 times, which is at a
discount to 7+2- 9ank but at a premium to most other private banks. Investors can
nevertheless buy the stock, given the growth momentum in the business.
(xis 9ank reported strong financial results in 26,A4 and continued its good performance
in the first ?uarter of this year, even as other private banks have turned in unimpressive
numbers.
"his growth may be moderate, as growth in the loan book slows down on the corporate
and retail side with trading operations also likely to yield lower returns. 7owever, this
may be offset by growth in fee income and rapid branch expansion in "ier,$, "ier,& towns
and the small and medium enterprise ES.8% segment.
7+2- 9ank is expecting a '/,per cent growth in its credit card portfolio this year despite
concerns over the impact of increasing interest rates. Out of ).& million, 3A per cent of
the cards are with the internal customers of the bank while the rest are in the open market
base. On the strategy of the bank in its credit card business, the official said it would be
an entry product after a savings account with the bank for many people.
7+2- 9ank has reported a net profit of *s )0).) crore in the first ?uarter of the fiscal.
"his is a )) per cent increase against *s '&$ crore in the corresponding ?uarter of the
previous year.
Since the merger of -enturion 9ank of =unjab E-9O=% and 7+2- 9ank became
effective from .ay &', &AA4, the financial figures of the merged entity are not
comparable to 7+2- 9ank@s stand,alone results last year.
"he total balance sheet sie has grown by /B./ per cent from *s $A/,0B/ crore to *s
$,04,/BA crore. -enturion 9ank of =unjab has contributed to &A per cent of the balance
sheet. Cet interest margin was at ).$ per cent, against ).& per cent in the previous year.
-9O=@s CI. in the previous year was '.0 per cent. "he total income has grown by 0A
per cent and net interest income has grown by 3/ per cent.
5nder the initiative, I-I-I 9ank, in collaboration with the .N 2oundation, Malinga
Institute of Social Sciences and =roject >ivelife,Shriram Social Welfare "rust, will
provide formal elementary education to $,AA,AAA children in the age group of 0,$) years
in &AA4,AB.
R*COMM*N%A+ION AN% S0GG*S+ION
+uring the period of my extensive research I have come to know that there are few
weaknesses in the 9anks. -ustomers have several problems regarding some products and
working style of the bank, which the company should overcome. "hese are;
$. In 7+2- 9ank, the Con,.aintenance charges on some of its products like current
account, etc. is very high. So the company should take decision to minimie the
Con,.aintenance charges.
&. 7+2- 9ank is not having much number of branches or (".s. So the company
must have to increase the number of branches and (".s by which they can easily
attract to the most of the customers.
'. 7+2- 9ank should try to follow the concept of M6- i.e. MCOW 6O5*
-5S"O.8*.
). "he customers face problems in +ocumentation, so it should overcome.
e.g. the passport indicates both the I+ and address proof of the customer, which is
accepted by all other banks, but 7+2- 9ank considered it only for I+ proof of the
customer but not for the address proof.
/. (dvertisement and promotion could be through all existing media like print,
audio and visual.
0. .ost of the customers are satisfied with the services and facilities provided by
the 7+2- 9ank but according to the view of some customers, the bank is not
providing services according to their commitments.
3. "he charges of demand draft should be reduced and local che?ues should be
provided on free of cost in all types of current accounts.
4. Cew schemes for customers should introduce time to time.
B. -omplaints of customers must be handled efficiently and give them the better
facilities.
"he merged entity being the country@s seventh largest bank may have a challenging phase
ahead, as it has to not only weather upward pressure on interest rates and rising yields,
but may also have to integrate -enturion 9ank of =unjab
"he AHis !a"k should plan to open up more =riority branches.
ICICI !a"k should focus on private banking, wealth management and advisory services,
and raising low,cost deposits within the retail segment this fiscal.
/I/)IOGRAP$1
MAGA*N$S:
• Indian 9anking
• 9usiness World
+",RNALS:
• 8ffect of .C- 9anks on Cationalied 9anks
• Increasing competition between banks
)$'S!$S:
• www.hdfcbank.com
• www.google.com
• www.axisbank.com
• www.icicibank.com
• www.hindustantimes.com
50*S+IONNAIR*
-ustomer@s CameK
(ddressK
-ontact Co.;
$. Occupation
a% Student b% 7ousewife
c% =rofessional d% >ovt. employee
e% Others
&. Income;
a% 9elow *s. /AAA b% *s. /AAA to *s. $AAAA
c% *s. $AAAA to *s.$/AAA d% (bove $/AAA
'. (re you aware of any 9ank named D7+2- 9ank!I
a% 6es b% Co c% Co Opinion
). In how many banks do you have accountsI
a% One b% "wo
c% .ore than two d% Cone
/. What type of account you have in your 9ankI
a% Saving (ccount b% -urrent account
c% 2ixed +eposit c% Other
0. 2or how long have you been associated with any bankI
a% 1ess than / years b% /,$A years
c% $A,$/ years d% $/,&A years
e% (bove &A years
3. What new features # service attracts you to open account in any banksI
a% -ash =ick,up b% .obile (".
c% Cet 9anking d% Others
4. What would you prefer in banksI
a% Only (ttractive features b% 9etter services
c% 9oth
B. +o you face any difficulty in opening any new account in a bankI
a% 6es b% Co c% Co Opinion
If yes, what type of difficultyI
WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW
$A. (re you aware about Oero 9alance accountI
a% 6es b% Co c% Co Opinion
$$. +o you think that Oero balance (ccount schemes are economical for customers
and will attract themI
a% 6es b% Co c% -an@t Say
$&. (re you satisfied with the sales executive servicesI
a% 7ighly satisfied b% Satisfied
c% +issatisfied d% Co opinion
$'. +o you like to suggest any changes in the banking services or otherwiseI
WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW
$). In which financial product do you like to invest your moneyI
a% .utual 2und b% 2ixed +eposit
c% 1ife Insurance d% Share
doc_635320842.doc