Description
Experimenting with the taste buds has always been the mantra of food lovers in India. With increasing disposable incomes, spendthrift attitude and cross-cultural exchanges the exposure to various global cuisines has never been so easy.
Market Analysis on Indian Pizza
Description: Experimenting with the taste buds has always
been the mantra of food lovers in India. With increasing
disposable incomes, spendthrift attitude and cross-cultural
exchanges the exposure to various global
cuisines has never been so easy. Be it western cuisines or
local delicacies, the Indian food lovers are always
ready to taste both. As a matter of fact, many times they
even prefer to have a platter full of dishes fused
with both the tastes. According to our new research report,
the demand for various fast food items is
consistently rising in India. The most delectable of them all
is Pizza, which has now emerged as one of the
most favourite fast food items of the Indians especially the
young generation. As per our estimation, the
Indian organized pizza market will surge at a CAGR of
more than 27% during 2012-2015.
Our comprehensive report on “Indian Pizza Market
Analysis” deciphered that India can prove a huge
platform for the market players to grow as the penetration
of pizza consumption is still low. On evaluating
the organized pizza market in India prudently, we
observed that there exists a tremendous growth
opportunity for these players in tier II and III cities, where
the educated middle class population is becoming
more sophisticated with respect to standardized food
consumption. An in-depth analysis of the consumer
behavior patterns has been done for tier I and II cities by
conducting comprehensive primary research and
market surveys. For our survey, we targeted the people in
the age group of 13-40 years, which includes
professionals, businessmen, students and individuals.
Our survey also covers the other important features of the
pizza sector like consumers’ preferences for
vegetarian and non-vegetarian pizzas, home delivery
services, and major factors considered while selecting
an pizza outlet. We also covered some of the additional
features desired by consumers that can act as an
opportunity area for the players. The report provides
profiling of the major companies in the field, such as
Domino’s, Pizza Hut, Papa John’s and Smokin’ Joes
involved in the pizza market to gain insights on their
overall business, recent activities and an analysis on their
strengths and weaknesses. Seeing the lucrative
potential, various players are planning to expand their
operations in tier II cities. Overall, the report presents
optimum information and balanced research outlook on
the potentials of the Indian pizza market.
Contents: 1. Analyst View
2. Research Methodology
3. India Pizza Market Analysis
4. Consumer Behavior Survey
4.1 Is Veggie Pizza In?
4.2 Are Offers Attractive Enough?
4.3 Home Delivery or Dine-in what Customer Wants?
4.4 Crust Customers want in their Pizza
4.5 Customer Wish List
5. Challenges
6. Competitive Landscape
6.1 Domino’s Pizza
6.1.1 Business Description
6.1.2 Strategic Analysis
6.1.3 Strategic Initiatives
6.2 Pizza Hut
6.2.1 Business Description
6.2.2 Strategic Analysis
6.2.3 Strategic Initiatives
6.3 Papa John’s
6.3.1 Business Descriptions
6.3.2 Strategic Analysis
6.3.3 Strategic Initiatives
6.4 Smokin’ Joe’s
6.4.1 Business Description
6.4.2 Strategic Analysis
List of Tables
Table 6-1: Domino’s Pizza - Strengths and Weaknesses
Table 6-2: Pizza Hut - Strengths and Weaknesses
Table 6-3: Papa John's - Strengths and Weaknesses
Table 6-4: Smokin’ Joe’s - Strengths and Weaknesses
List of Charts
Figure 3-1: Pizza Market (Billion INR), 2011-2015
Figure 4-1: Characteristics of Sample Surveyed
Figure 4-2: Consumer Preference for Vegetarian & Non-
Vegetarian Pizza
Figure 4-3: Reasons Attracting Consumers Preference for
Selecting Outlet
Figure 4-4: Consumer Preference for Home Delivery &
Dine-in
Figure 4-5: Consumer Preference by the Type of Crust
Figure 4-6: Consumer Aspirations in Pizza Industry
Figure 5-1: Challenges in Indian Pizza Market
doc_700461070.docx
Experimenting with the taste buds has always been the mantra of food lovers in India. With increasing disposable incomes, spendthrift attitude and cross-cultural exchanges the exposure to various global cuisines has never been so easy.
Market Analysis on Indian Pizza
Description: Experimenting with the taste buds has always
been the mantra of food lovers in India. With increasing
disposable incomes, spendthrift attitude and cross-cultural
exchanges the exposure to various global
cuisines has never been so easy. Be it western cuisines or
local delicacies, the Indian food lovers are always
ready to taste both. As a matter of fact, many times they
even prefer to have a platter full of dishes fused
with both the tastes. According to our new research report,
the demand for various fast food items is
consistently rising in India. The most delectable of them all
is Pizza, which has now emerged as one of the
most favourite fast food items of the Indians especially the
young generation. As per our estimation, the
Indian organized pizza market will surge at a CAGR of
more than 27% during 2012-2015.
Our comprehensive report on “Indian Pizza Market
Analysis” deciphered that India can prove a huge
platform for the market players to grow as the penetration
of pizza consumption is still low. On evaluating
the organized pizza market in India prudently, we
observed that there exists a tremendous growth
opportunity for these players in tier II and III cities, where
the educated middle class population is becoming
more sophisticated with respect to standardized food
consumption. An in-depth analysis of the consumer
behavior patterns has been done for tier I and II cities by
conducting comprehensive primary research and
market surveys. For our survey, we targeted the people in
the age group of 13-40 years, which includes
professionals, businessmen, students and individuals.
Our survey also covers the other important features of the
pizza sector like consumers’ preferences for
vegetarian and non-vegetarian pizzas, home delivery
services, and major factors considered while selecting
an pizza outlet. We also covered some of the additional
features desired by consumers that can act as an
opportunity area for the players. The report provides
profiling of the major companies in the field, such as
Domino’s, Pizza Hut, Papa John’s and Smokin’ Joes
involved in the pizza market to gain insights on their
overall business, recent activities and an analysis on their
strengths and weaknesses. Seeing the lucrative
potential, various players are planning to expand their
operations in tier II cities. Overall, the report presents
optimum information and balanced research outlook on
the potentials of the Indian pizza market.
Contents: 1. Analyst View
2. Research Methodology
3. India Pizza Market Analysis
4. Consumer Behavior Survey
4.1 Is Veggie Pizza In?
4.2 Are Offers Attractive Enough?
4.3 Home Delivery or Dine-in what Customer Wants?
4.4 Crust Customers want in their Pizza
4.5 Customer Wish List
5. Challenges
6. Competitive Landscape
6.1 Domino’s Pizza
6.1.1 Business Description
6.1.2 Strategic Analysis
6.1.3 Strategic Initiatives
6.2 Pizza Hut
6.2.1 Business Description
6.2.2 Strategic Analysis
6.2.3 Strategic Initiatives
6.3 Papa John’s
6.3.1 Business Descriptions
6.3.2 Strategic Analysis
6.3.3 Strategic Initiatives
6.4 Smokin’ Joe’s
6.4.1 Business Description
6.4.2 Strategic Analysis
List of Tables
Table 6-1: Domino’s Pizza - Strengths and Weaknesses
Table 6-2: Pizza Hut - Strengths and Weaknesses
Table 6-3: Papa John's - Strengths and Weaknesses
Table 6-4: Smokin’ Joe’s - Strengths and Weaknesses
List of Charts
Figure 3-1: Pizza Market (Billion INR), 2011-2015
Figure 4-1: Characteristics of Sample Surveyed
Figure 4-2: Consumer Preference for Vegetarian & Non-
Vegetarian Pizza
Figure 4-3: Reasons Attracting Consumers Preference for
Selecting Outlet
Figure 4-4: Consumer Preference for Home Delivery &
Dine-in
Figure 4-5: Consumer Preference by the Type of Crust
Figure 4-6: Consumer Aspirations in Pizza Industry
Figure 5-1: Challenges in Indian Pizza Market
doc_700461070.docx