Description
The PPT describes on Marico e-Buying
E – buying
@
Marico
About Marico
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?
?
?
Found in 1991, Public Limited Company A leading Indian Group in Consumer Products and Services Renowned Brands like Parachute, Saffola,Kaya Skin Clinics CAGR of 13% in turnover, 15% in profits - over last 5 years
Cumbersome Traditional Process
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?
Marico buys raw material called “Copra” from suppliers Selling through telephone Buying copra from the brokers Manual Process and brokers complicated the negotiations
Geographical Spread
Ambajipeta Tanjore Pollachi Dindigul Kasargod Kannur Mysore Calicut Malappuram Thrissur Tiptur Kangeyam Mangalore Goa Vedaranyam
Behind the scenes
?
?
?
?
Elimination of the traditional buying process Bringing sellers together on a platform IT penetration Making the entire buying process paperless
Fighting Bottlenecks
? ?
Handling dissatisfaction among suppliers Time management ? Huge demand posed difficulties in coordination and negotiation ? Enforce discipline in call making process ? Change the all day buying routine to a fixedperiod system
Result Buying Process Changed on its Head, Advantage Marico
Three – Phased Approach
?
Change the physical buying process Expand IT penetration
? ? ?
?
Started providing information on email to vendors Rigorous training was given to suppliers Created emailIDs and tied up with Rediff.com
Result Suppliers IT learning curve improved
Three – Phased Approach
?
Launching a portal as a common platform
? ?
?
e-marico.com Multilingual portal in Tamil and Malayalam Launched in June 2006
Result
Absolutely paperless transactions from Bid to Payment 100% vendors on portal (Own Computers 45%,cyber café 55%)
e-marico.com
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?
Runs on SAP and SQL Server 2000 as backend. .NET Framework in the front end
Effects of the Portal
?
?
?
Information began leaking out Marico asked suppliers to SMS their quotations Company tied up with Hutch for SMS services which was integrated with SAP
Comparative Study
Description PreAutomation 2002-03
95
50% Rs. 1072 per metric tonnes 6 hours
Post Automation 2005 -06
155
30% Rs. 1475 per metric tonnes Less than 30 minutes
Vendor Base
Buying through brokers Buying Efficiency Managerial time in buying transaction
Unlimited Gains
?
? ?
?
Vendors can track their goods on a real – time basis Business – driven project Dependence on brokers reduced Win – Win Situation
THANK YOU
Source: CIO Decisions June 2007
doc_910510262.ppt
The PPT describes on Marico e-Buying
E – buying
@
Marico
About Marico
?
?
?
?
Found in 1991, Public Limited Company A leading Indian Group in Consumer Products and Services Renowned Brands like Parachute, Saffola,Kaya Skin Clinics CAGR of 13% in turnover, 15% in profits - over last 5 years
Cumbersome Traditional Process
?
? ?
?
Marico buys raw material called “Copra” from suppliers Selling through telephone Buying copra from the brokers Manual Process and brokers complicated the negotiations
Geographical Spread
Ambajipeta Tanjore Pollachi Dindigul Kasargod Kannur Mysore Calicut Malappuram Thrissur Tiptur Kangeyam Mangalore Goa Vedaranyam
Behind the scenes
?
?
?
?
Elimination of the traditional buying process Bringing sellers together on a platform IT penetration Making the entire buying process paperless
Fighting Bottlenecks
? ?
Handling dissatisfaction among suppliers Time management ? Huge demand posed difficulties in coordination and negotiation ? Enforce discipline in call making process ? Change the all day buying routine to a fixedperiod system
Result Buying Process Changed on its Head, Advantage Marico
Three – Phased Approach
?
Change the physical buying process Expand IT penetration
? ? ?
?
Started providing information on email to vendors Rigorous training was given to suppliers Created emailIDs and tied up with Rediff.com
Result Suppliers IT learning curve improved
Three – Phased Approach
?
Launching a portal as a common platform
? ?
?
e-marico.com Multilingual portal in Tamil and Malayalam Launched in June 2006
Result
Absolutely paperless transactions from Bid to Payment 100% vendors on portal (Own Computers 45%,cyber café 55%)
e-marico.com
?
?
Runs on SAP and SQL Server 2000 as backend. .NET Framework in the front end
Effects of the Portal
?
?
?
Information began leaking out Marico asked suppliers to SMS their quotations Company tied up with Hutch for SMS services which was integrated with SAP
Comparative Study
Description PreAutomation 2002-03
95
50% Rs. 1072 per metric tonnes 6 hours
Post Automation 2005 -06
155
30% Rs. 1475 per metric tonnes Less than 30 minutes
Vendor Base
Buying through brokers Buying Efficiency Managerial time in buying transaction
Unlimited Gains
?
? ?
?
Vendors can track their goods on a real – time basis Business – driven project Dependence on brokers reduced Win – Win Situation
THANK YOU
Source: CIO Decisions June 2007
doc_910510262.ppt