A SUMMER TRAINING REPORT ON
“MARKETING RESERCH ON TENDER ANALISIC” AT ATLANTA.ELECTRICALS. PVT. LTD
Submitted to:ANAND INSTITUTE OF MANAGEMENT
IN PARTIAL FULLFILLMENT OF THE REQUREMENT OF THE AWARD FOR THE DEGREE OF
MBA (Gujarat Technological University)
Under the guidance of: MR.SNEHAL BHATT (Assistant Professor) AIM MR.VIHANG H.SHAH (Marketing officer)
Presented By:CHIRAG U PARIKH ENROLLMENT NO:-117020592053
MBA -SEMESTER II YEAR: 2011-2013
ANAND INSTITUTE OF MANAGEMENT
M.B.A PROGRAMME OPP.TOWN HALL, NR.GRID, ANAND CONTENTS
Preface Acknowledgement Declaration Executive summary SR.NO
PARTICULARS
I II III IV PAGE.NO
Part -1 General information
1
1.1 1.2 1.3 1.4 1.5
About the company
History Organization chart Company details Company vision and mission Certificate and awards
10 12 13 15 18 23 32 37 48
2
2.1 2.2 2.3 2.4
About functional department
Production department Finance department Human resource department Marketing department
Part – II Specific Information
3 4
4. 1 4. 2 4.
Literature review Objective of study
About industry Overview of the project
State of the problem
73
77 77 76
2
3 4. 5
Important of study
78
5
5.1 5.2 5.3 5.4 5.5
Research methodology
Research Design Source of Data Data collection Tools Population Sampling Method
79 80 80 80 80 8190 91 92 94
95 98
6
Data analysis & interpretation
7 8 9
Annexure Bibliography
Limitation of the study Result & Findings Conclusion / Suggestions
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TABLE CONTENTS SR.NO DESCRIPTION PAGE NUMBER
1 2 3 4 5 6 7 8 9 10 11 12
Scope of PPC Year of sales in finance department
Marketing department Number of electricity unit consumed per month. Completeness of offers Give the feedback of company product quality of product in Atlanta electronic Comparative brand response Sales After service of Atlanta electronic
24 36 48 81 82 83 84 85 86 87 88 89
4
The company product cost compared to other suppliers.
Through which media you have seen the advertisement of Atlanta electricals
Performance of all Atlanta product advertisements
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The company dispatch of the product within the time period.
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PREFACE
As MBA (Master of Business Administration) students our aim should not be only to learn theoretical concepts in the classroom, but it becomes more important as how we apply those concepts in practices. At present the world is running very fast. We are coming across many modern theories and implementation of machineries, to start new business. We must have the knowledge of theories and practical, through it, the student can able know about how to apply their mind in the real business world. This programme of industrial summer training is to create awareness about the industrial environment amongst the students. Such training also plays vital role in MBA programme. The importance of training and project preparation has been widely accepted in the education institutions. Thus knowing the importance of such practical training, our college is providing six weeks training programme. “ATLANTA ELECTRICALS.PVT.LTD” gave me the golden opportunity to carry out my training programme in such a great organization. I have prepared the detail report regarding the “MARKETING RESERCH ON TENDER ANALYSIC”. I have tried my best to collect all necessary information relating to the project work.
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ACKNOWLEDGEMENT
The work presented here is not a single effort as each and every person associated with this project has contributed in the successful accomplishment of this piece of work and is being thanked for their efforts. I am thankful to the Director Dr. N.N.Patel Anand Institute of Management (AIM), MBA programme, for giving me such an opportunity to have a practical exposure and collect first hand data by myself. I owe my heartiest thanks of
(Managing Director),
ATLANTA
ELECTRICALS.PVT.LTD, for giving me an opportunity to be a part of the Atlanta electricals and I am also thankful to other officers as under for allowing me to do research in their prestigious organization and providing necessary information for the research project.
Mr. Vihang Shah (Marketing Manager) Mr. Avniben Mehta (Training Officer)
Moreover, I am thankful to Mr. Snehal Bhatt, our Project guide for assisting me in every way to prepare this report. He shared with me his valuable knowledge and guided me from time to time in order to improve my project. I would like to thank all those people who were a part of this report in some way or other for providing me all possible help and cooperating with me.
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Without their cooperation I would not have been able to get their valuable responses and thus would not have been able to complete the project.
Chirag Parikh
DECLARATION I, CHIRAG PARIKH, hereby declares that the report on “Summer Training” entitled
“MARKETING RESERCH ON TENDER ANALYSIC” is a result of my own work and my indebtedness to other work publications. Correction if any will be duly acknowledged.
Place: Anand Date: 21th July 2012 CHIRAG U PARIKH
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EXECUTIVE SUMMARY
Formed in 1983, Atlanta electricals began the cooperative movement in India and formed an apex co-operative organization, ATLANTA ELECTRICALS.PVT.LTD., which today is jointly owned by some transformers product in Gujarat state. Atlanta electricals is making ? largest transformer product in organization. They can attract to customers to buy the product generally the product will buy government as well as private company and also power company and providing quality product, which are good value for money. Atlanta electricals manages your own company and manage your branch in India It active channels of distribution and of course the dynamic advertisement in industry newspaper. In 2010-2011 turnover of company 53 carror and in 2011-12 it has become the 120. In addition to it a market research on the „marketing research on tender analyses has been done in Gujarat state. This survey is useful for the company to know the status of product in Gujarat. This will enable the company to take appropriate decision as
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needed to increase. The survey has been analyzed by presenting it in the form of graphs and tables and based on it; the interpretations have been made for the same. The results and findings have also been made for the organization to help management in their decisions. Lastly, the recommendations have also been made for the organization.
PART-I General Information
9
Company profile
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Incorporated in the year 1983, Atlanta Electricals Pvt. Ltd., has consolidated its position in the power generation and transformer industry as a manufacturer of wide range of special application transformers which conforms to the quality expectation of both domestic and international markets. Accredited ISO-9001-2008 from NABCB, the company today is proud of have designed and manufactured more than 4500 Transformers, which are in use in various State Electricity Boards and other priority sectors such as Private Electricity supply Companies, Steel Plants, Hydel Power Projects, Windmill Plants, Textile units, Oil Units etc both in India & abroad . Committed to highest level of services and excellence, the company initially emerged as a partnership firm under the name Atlanta Electricals. The capability to develop world class power, distribution, and specialty transformers is credited to the creation of a world class infrastructure at Vitthal Udyognagar near Anand, one of the developing industrialized cities of India.
Built upon an area of about 26000 square meters, now a private limited company Atlanta has witnessed multi-fold growth manufacturing Power, Distribution and special transformers up to and including 160 MVA / 220 kV class.
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Atlanta Electricals believes in being a conscientious corporate citizen. It strongly believes in the concept of CSR. Hence, it has tied-up with Government Women ITI, Anand, in the form of public private partnership.
Organization chart
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HEAD OFFICE
ATLANTA ELECTRICALS PVT.LTD. Plot No. 1503/4, GIDC Estate VithalUdyognagar, Anand – 388 121 Gujarat, INDIA. (40kms from Baroda on Baroda Ahmdabad National Highway)
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Phone: +91 2692 235023 / 237185 Fax: +91 2692 237203 Email: [email protected]
BRANCH OFFICE
MUMBAI OFFICE Mr. H. D' Silva, Director 74, Silver Sea Apartment Juhu Road, Near "LIDO" Talkies Santa Cruz, Mumbai - 400 049. Maharashtra, INDIA. Phone: +91 22 26602258 Cell: +91 9892120120
HYDERABAD OFFICE Mr. Ravi Hariharan Plot No. 191, 503, Kamdhenu Towers, Motinagar Hyderabad – 500 018. Andhra Pradesh, INDIA. Phone: +91 40 23833066 Fax: +91 40 23832371 Cell: +91 9490493297
CHENNAI OFFICE Mr. P.G. Saravan Kumar No. 26, Viman Nagar Chennai – 600 074 Tamil Nadu, INDIA. Cell: +91 9841350100 Email: [email protected]
14
KOLKATA OFFICE Mr. P.S. Jha UshaNivas, 18 – D Anand Palit Road, Kolkata – 700 014. West Bengal, INDIA. Phone: +91 33 23833066 Fax: +91 33 23832371 Cell: +91 9431035314 / 9934009011 / 9931240771 Email: [email protected]
PATNA OFFICE Mr. G.P. Jha A-1, New Road Dujra Buddha Colony, PATNA – 800 001. Bihar, INDIA. Phone: +91 612 22539067 Fax: +91 612 2237483 / 2230612 Cell: +91 9431035314 / 9934009011 / 9931240771
OUR VISION
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The expertise of competent personnel and the benefits of a sound infrastructure directly translate into Quality products. Each of our transformers undergoes various examinations at different stages of production and is tested for all routine tests conforming to IS-2026 (Equivalent to IEC-60076). Regular Quality Checks ensure that each ATLANTA transformer builds enormous goodwill for the company.
Our transformers up to and including 31.5 MVA 220kV class, 60MVA, 132/66 kV class are successfully type tested at national Accredited laboratories like E.R.D.A, Baroda and C.P.R.I (Bhopal, Bangalore).
To serve our esteemed customers, in still better way, in terms of Early Delivery & so also Higher range of Transformers, “ATLANTA” has now successfully completed EXPANSION PROJECT for 160MVA, 220 kV class Power Transformers and the production for 220 kV class transformers has already started.
OUR MISSION
Our mission is to become largest Power, Distribution and Special duty transformers manufacturer in India and global market, known for its quality technology, fully integrated range, innovative directions, ethical behaviors and business results. Build long lasting customer relationship will make us preferred supplier.
Management
ATLANTA has been promoted and is managed by four technocrats, having an experience of more than four decades in the field of designing and manufacturing transformers. All the directors are engineers and have a complete understanding of this line of business. Apart
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from well-experienced directors, there is a team of skilled, dedicated and enthusiastic personnel who are dynamic enough to respond to the various challenges . The promoters of the Company are well experienced in this field as is evident from the below mentioned facts.
Mr. Harshad. A. Mehta, B.E. (Electrical) has very rich and varied experience of more than 30 years in the field of transformer industry.
At the beginning of the career, he worked at different positions from Jr. Engineer unto Senior Officer (Design) in EMCO Transformers Ltd., where he was given a prestigious work of handling 25 MVA, 220 KV Class transformers right from mechanical design to procurement of materials & completing the unit for customer?s inspection. Due to his zeal & accepting challenging works, he succeeded & transformer was tested O.K. for all routine & type test in the first stroke itself. He worked in EMCO up to 1983 & then joined hands with Atlanta Electricals Pvt. Ltd.
Mr. Harendra. G. Shah, B.E. (Electrical) has very rich and varied experience of more than 40 years in the field of transformer industry.
During his 12 years tenure in EMCO Transformers Ltd. he had designed 25 MVA, 220 KV Class transformers of GEB & actively involved in execution of the same. He has also developed Moving Coil Voltage Regulators for the first time in EMCO in technical collaboration of Ferranti Ltd., England. He was promoted up to the level of Manager R & D. Thereafter he joined his hands with Atlanta Electricals Pvt. Ltd.
Mr. Krupesh N. Patel, an Engineer has a very vast experience in the field of Manufacturing of Transformer Laminations and Motor Stampings. He has also experience of general Management and Marketing as the Managing Partner of Amod Stampings and Venus Electricals. Experience of Mr. K.N. Patel is more than a decade in the field. He has been successfully spearheading the progress of the group for last 25 years.
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Mr. Navin. N.Patel, B.E. (Mechanical) is son-in-law of Mr. Narharibhai and brother in law of. Mr. K. N. Patel. Mr. Navinbhai is also associated with the group for last over 2 decade and has been successfully contributing his all efforts to the success of the Group.
Mr. Navinbhai has been looking after the sales, Administration and the Accounts aspects of the Group since inception. Mr. Navinbhai has been responsible for achieving the muchcoveted mark of Rs.100 Core Group Turnover in 2005-06. Mr. Navinbhai has been a major factor in taking the group on the right path and maintaining the pace of the Group.
Certificates & Awards
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Certificates & Awards
Awarded as Best Company in the field of Technology Innovation for 2009 by Gujarat State Government during Vibrant 2011 summit held in January 2011
Award as Best Company in the field of Technology Innovation of Technology for 2009 by Gujarat State Government during Vibrant 2011 Summit held in January 2011
Achievement Mobile Substation
It is substation with all the substation equipments and protective devices along with transformer mounted on a Trailer. They are generally used in emergency situations or at the places where land is not suitable for civil construction. Since this substations are on wheels they can be moved easily anywhere as and when required.
Client list
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POWER UTILITIES
? ? ? ? ? ? ? ? ? ? ?
Gujarat Energy Transmission Corporation Ltd. Maharashtra State Electricity Board. Rajasthan State Electricity Board. Bihar State Electricity Board. Jharkhand State Electricity Board. Chhattisgarh State Electricity Board. Madhya Pradesh State Electricity Board. Central Power Distribution Company of Andhra Pradesh. Orissa Power Transmission Corporation Ltd. Damodar Valley Corporation. National Thermal Power Corporation.
INDUSTRIES WINDMILL
? ? ? ?
Suzlon Energy Ltd. Vestas Wind Technology (India) Ltd. RRB (India) Ltd. Elecon Engineering Co. Ltd.
STEEL INDUSTRIES
? ? ? ? ? ? ? ?
Electro herm (India) Ltd. Inductotherm (India) Ltd. Pillar Induction Furnaces Ltd. Viraj Profiles Ltd. R.L. Steels Ltd. Steel Industries Kerala Ltd. Welspun Gujarat SthalRohren Ltd. New Tech Forge &Foundary Pvt. Ltd.
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SOLAR PROJECTS
? ?
Refex Energy Pvt. Ltd. Suntechnics Energy Systems Pvt. Ltd.
BIOMASS PROJECTS
?
A2Z Powercom Ltd.
HYDEL PROJECTS
? ?
Jyoti Ltd. Voith Hydro Pvt. Ltd.
TESTING LABORATORY
?
UL India Pvt. Ltd.
OTHERS VALUABLE CLIENT
? ? ? ? ? ? ?
Hindustan Petroleum Corporation Ltd. A2Z Maintenance & Engineering Services Ltd. Samay Electronics Pvt. Ltd. National Dairy Development Board. Sardar Patel University. Muljibhai Patel Kidney Hospital. Sayaji Hotels Pvt. Ltd.
Environment & Safety ENVIRONMENT
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Atlanta Electricals takes responsible interest in the environment impact of its business activities. Its products are designed to contribute to the improvement in power generation and distribution system whilst reducing environmental impact. Continuous
improvements in the system have enabled the company to increase production and growth steadily with minimum damage to the surroundings.
The company aims for continuous improvement in the environment, prevention of pollution in compliance to environmental regulations. The company trains and motivates all its employees for implementing the environmental policy and enhances their performance in respective area of operation. For sticking and adhering to the above point ATLANTA has adopted system and has accredited by ISO-14001: 2004
SAFETY
Atlanta Electricals is an ethically responsible company operating with transparency. The company is committed to their employees for providing all kinds of services related to their health and safety from all hazardous/ accidental events that may occur at the plant.
The employees are given training for safe working practices followed by the safety rules.
? ? ?
Health treatment, which falls under company?s scope. Providing safe and modern tools and equipments. By adopting human and earth friendly technology for the manufacturing of products.
Atlanta has adopted OHSAS system and has been accredited by OHSAS-18001:2007.
Infrastructure
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The 'all-in-one' facility at Vitthal Udyognagar works cover 26000 square meter land and 7000 Square meter built up area with a production capacity of 7000MVA per annum. Here production, fabrication, storage, painting, testing, oil handling, sales and admin functions are undertaken under one roof increasing production efficiency, reducing transport related emissions and most importantly for reducing costs & direct supervision on quality aspects.
Driven by passion for excellence and future vision Atlanta have successfully designed, manufactured, type tested and installed 31.5 MVA, 220 kV & 60MVA, 132kV Class Transformers. The factory is equipped for manufacturing 160MVA, 220kV Class Transformers.
This facility is equipped with world class modern equipment and managed by a highly skilled and experienced team of production personnel who consistently ensure that each and every production activity factors in an adhere to the high quality benchmarks established by the organization
In order to serve the customers with lower lead times and higher capacity & capability Atlanta has newly established 4000 Sq. meter built up area for manufacturing 160MVA, 220kV Class Transformers
For expansion of capabilities up to 315MVA, 400kV Class Transformers an additional land of 18000 Square meters has been purchased
The manufacturing facility is equipped with all the modern machineries that are required for a manufacturing capacity of 7,000 MVA per annum
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PRODUCTION DEPARTMENT
Production Planning and Control
“PPC function essentially consists of planning of production in a manufacturing organization before actual production activities start and exercising control activities to ensure that the planed production is realized in terms of quality, quantity, delivery schedule and the cost of production”.
Objectives of PPC
? ? ? ? ? ? ? ? ? ? ? ? To deliver quality goods in required quantities to the customer in the required delivery schedule. To ensure maximum utilization of all resources. To ensure production of quality products. To minimize manufacturing cycle time. To maintain optimum inventory level. To maintain flexibility in manufacturing operations. To co-ordinate between labor and machine and various supporting departments. To plan plant for future requirements. To remove bottlenecks at all stages of production. To ensure effective cost reduction and cost control. To produce effective results for least total cost. The ultimate objective is to contribute to the profit of the firm
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Scope of PPC
i. ii. iii. iv. v. vi.
Materials Methods of production Machinery and equipments Manpower Routing Loading and scheduling
i. ii. iii.
Dispatching Inspection Evaluating the performance of
machines, processes and labor iv. Cost control (wastage reduction, Value analysis, effective utilization)
The activities involves in production planning
? designing the product ? determine the equipment & capacity requirement ? Layout design ? Developing material handling system ? Determine the sequence of operations ? Time requirement for different activity ? Determine the production quality and quantity levels
Factors determining production-planning procedures
? Volume of production ? Nature of Production processes ? Nature of operations
PRODUCTION PROCESS FLOW
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Winding Construction Core Assembly
Connection Process
Tapping Device Assembly
Tanking & Erection process
Drying Process
Tank Fabrication
Fitting with All Accessories
Winding Termination
Painting
Oil Filling & Filtration
Testing
Dispatch
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Graphical representation of Production process
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Winding Construction
Transformer windings are designed to meet three fundamental requirements, Viz. mechanical, thermal and electrical. They are cylindrical in shape and are assembled concentrically. Paper insulated conductors of high conductivity & soft drawn E.C. Grade copper is used which comply with the latest Indian as well as international Standards.
Windings are made with great care by well experienced techno-crafts man in dust free & temperature controlled environment.
Transpositions are made in multiple conductor windings, to ensure uniform current distribution, to minimize circulating currents, to decrease eddy current loss and improvement of the lamination factor.
Core Assembly
Core is built with Cold Rolled Grain Oriented Silicon Steel, low loss silicon steel lamination. Bonded core design/ technique are used to eliminate whole punching and to minimize fixed losses and Magnetizing Current. Use of Hip grade & Laser scribed Laminations and rigid clamps significantly reduce vibrations and noise level. Cooling ducts are provided in large transformers for efficient circulation of oil to keep temperature of core well within limit without affecting the flux distortion and also in the core suitable insulation paper are inserted between some laminations for the purpose of reducing eddy currents and also minimizing magnetic short circuit.
CCA & Connection Process
L.V. Windings are normally placed near core over insulating cylinder and oil ducts. HV Windings are assembled co-axially placed with respect to LV. Spacers between coils are 'T' shaped for added firmness. Coils are assembled with best insulating materials and are adequately clamped. SPA methodology is now a day widely adopted to have its special beneficial characteristics.
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The winding is rigidly supported by a common spacer ring of dandified wood at the top and bottom for precise alignment. Well profile angled rings are placed between LV & HV windings to reduce voltage stress level. The ends & tapping leads of all windings are connected by special extra flexible, insulated copper cables which are rigidly braced in position.
Tapping Device Assembly
Generally Taps are provided on HV Windings for HV Variation or LV Variation as specified by customer. These are brought up to a gang operated switch, suitable for external manual operation and can be locked in any desired position to avoid unauthorized operation.
Tanking & Erection process
Dried out CCA very first proceed for tightening before application of hot Oil shrink aging for 24 hours. The oil shrink aging process avoids looseness of active parts during it?s service at site. At last uniform pressing is done on CCA. High mechanical rigidity is achieved by hydraulic pressing at circulated force and tightening all pressure screws..
Drying Process
For transformers up to 33 KV, drying is carried out in well ventilated, electrically heated oven for a period determined by electrical tests. The transformers are then immersed in freshly filtered hot oil and allowed to stand for a period until all trapped air is escaped.
For transformers with voltages of 66 KV and above, drying out treatment takes place in a vacuum drying oven. The core and windings assembly is placed in oven and initially heated at 90°C for some time. During this period, heated air is circulated rapidly and the moisture laden air is bleed off at frequent intervals. Vacuum is then applied, and heating of the core and windings assembly is continued simultaneously.
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Tank Fabrication
Protection of active part in transformer is very important. While achieving the optimized size of transformer to suit the site condition for installation. The main role of the tank is to protect the active part and tank is manufacture to have sufficient strengths to withstand internal & external faults that may occur during operation. Tanks are fabricated from low carbon M.S. Sheet of best quality proceeds by qualified welders. The tank is designed to withstand vacuum and pressure test as per national/ International standards.
Final Fitting with All Accessories
All the standard fittings conforming to respective standards are provided on each transformer. In addition to this the following optional accessories, wherever applicable, can be provided if ordered:
? ? ? ? ?
Oil Temperature Winding Temperature Indicator Double Float Buchholz Relay Magnetic Oil Level Gauge Pressure Relief Valve / Explosion Vent
HT & LT Winding Termination
Terminals to suit Customer's requirements can be provided. Outdoor bushings are normally provided for the HV & LV terminals. HV outdoor bushings are supplied with arcing horns as standard. Air insulated and compound filled cable boxes, with or without disconnecting chambers, can be provided to suit customer's specification. The terminals of our transformers can be made suitable for heat shrinkable cable termination system.
Painting
Metal which has been pre-treated by means of shot blasting to remove rust and welding scale is thoroughly cleaned, and then a coat of epoxy zinc chromate primer paint is
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immediately applied to all external surfaces. This anticorrosive primer has rust inhibitive properties and excellent chemical resistance.
Oil Filling & Filtration
All the Transformers are supplied with first filling of oil conforming to IS 335. Before filling, oil is heated, filtered and vacuum treated in filter machine to remove any foreign particles, moisture and air.
Testing
Before dispatch each and every transformer is subjected to all routine tests as specified by IS/IEC/BS/ANSI standards. The company has fully equipped test laboratory for conducting all routine tests and temperature rise test in accordance with national & International Standards.
Transformers up to 20MVA, 66kV c lass are Short Circuit, Impulse tested , while 31.5 MVA,220 kV and 60MVA, 132/33kV transformers are impulse tested at nationalized laboratories like CPRI,ERDA etc which stands us as a reputed & quality transformer manufacturer.
In addition to the normal routine test facilities, the following measure type test facilities are available in house as per national/international standards.
? ? ? ? ? ?
Partial discharge test Noise level measurement Temperature rise test setup Harmonic measurement & analysis SFRA Test Tan delta and capacitance measurement
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Dispatch
Main body of transformer is covered by polyethylene sheets while other loose accessories are shipped in standardized seaworthy wooden packing boxes with ship marks and contents specified for damage free shipment.
Many of transformers are dispatched with VCI packing looking towards the climatic condition of ultimate customer?s destination. Shipment takes care of balancing of the weight while loading the transformer on to the transport vehicle. Proper welding is done on the base so that there is no scope of vibrations during transportation irrespective of quality of roads.
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Finance Department
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FINANCE STRUCTURE
Chairman and managing director
Joint managing director
Finance executive
Senior Accountants
Assistant accountants
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INTRODUCTION
Finance is the most crucial part in any organization. Finance is required in each & every stage of the business. Business is nothing but a process of making money through money. The finance department of a business takes responsibility for organizing the financial and accounting affairs including the preparation and presentation of appropriate accounts, and the provision of financial information for managers
The primary purpose of the Finance Department is to monitor and report on the financial position of the Atlanta electricals and to provide an excellent level of service to their public customers.
It can be acquired through various sources. After the acquisition of finance, the work of utilization of finance is to be decided. The finance department has to deal with not only the procurement of finance but also with the proper utilization of it. Finance is the basic requirement for purchase of assets, production of goods, marketing, selling, etc. The finance department takes the decision regarding financial matters. Thus, we can say that finance dept. is one of the most important dept.
IMPORTANCE OF FINANCIAL MANAGEMENT
Proper finance is the real key to the success of any business enterprise. Without proper finance a business neither survives nor expands and modernizes. It is the finance, which works like a lubricant, which keeps the organization dynamic. Keeps men and machine at work. The following are the points highlight the importance of finance. ? ? ? ? ? ? Finance for business promotion. Finance management for optimum use of firm. Use for co-operation in business activities. Useful in decision-making. Determinant of business success. Measurement of performance. .
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? ?
Basis of planning, co-operation and control. Useful to shareholders and investors.
The Main Areas Covered By Financial Department in Atlanta electricals
? ? ? ? ? ? Book keeping procedures. Creating a balance sheet & profit and loss account. Providing information to management. Management of wages & salary. Raising Funds. Cost allocation.
Capital Structure in Atlanta electricals
Capital structure of an organization refers to procurement of capital. Capital structure including all the financial. Thus capital structures of an organization show how or through which sources raised. “ATLANTA ELECTRICALS” does not have any other source of raising fund from its profits. For any undertaking it is financial by your self financing.
Year Sales
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YEAR 1983-1984 1984-1985 1985-1986 1987-1988 1988-1989 1990-1991 1992-1993 1993-1994 1994-1995 1995-1996 1997-1998 1998-1999 1999-2000 2001-2002 2002-2003 2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010 2010-2011 2011-2012
Sales(lakh,caror) 28 Lakh 34 Lakh 38 Lakh 58 Lakh 64 Lakh 79 Lakh 86 Lakh 97 Lakh 1.5 5.8 9.89 13.6 14.8 16.84 18.89 21.74 22.89 23.8 24 35 58 86 120
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Human Resource Department
38
ORGANIZATION CHART
Chairman ? ? ? Managing Director ? ? ? Assistant General Manager ??????? ? ? Administration and Purchase ?????????????????? ? ???????????????HR manage
? ? ? ? ? ? ? ? ? ? ?
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? ?
ORGANOGRAM OF PERSONNEL DEPARTMENT
MANAGING DIRECTOR
PLANT COORDINATOR
GENERAL MANAGER (PRODUCTION) (ADMIN) ASSISTANT PLANNING ENGINNEER
GENERAL MANAGER (ADMIN)
MR/MA
HR EXECUITIVE
SAFETY INCHARGE
HR ASSISTANCE
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INTRODUCTION
There is a well versed Quote saying that “Employees are the assets of any organization” Which depicts that they are most important tool of organization. Thus to maintain them for the organization, Personnel department (Human Resource Department) is kept for the well being of employees. The function of Human Resource Department can be seen in each and every department of any organization. Thus it can be easily said that “The Human Resource Department” is the heart of any organization. The function of Human Resource Management is to manage the people working in the organization. It mainly focused on the intrapersonal relationship and interpersonal relationship of employees. Human Resource Management in simple words means planning, organizing, directing and controlling of procurement, recruitment, selection, training and development, compensation, integration, maintenance, appraisal, allocation and separation of Human Resources Thus, Human Resource Management refers to set of programmed, functions and activities designed and carried out in order to MAXIMIZE the employee?s as well as organizational efficiency and effectiveness.
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Human Resource Management at Atlanta electricals
“Atlanta electricals is one of the leading company” It shares collaborative and friendly relationship with preferred partners, employees, consumers and other workers involved to it. It maintains a transparency in handling the above relations and stick to its standards. The HRM function or Personnel department function in Atlanta electricals is indeed vast. All major activities since working of a worker – from the time of his/her selection in to an organization until he/she resigns or get retired or leave job for any reason – comes under the preview of HRM The HR planning is very smooth and transparent. It made Atlanta electricals a HUGE BIG Family of approximately 80 employees. In Atlanta electricals major attention is given on the welfare and Safety of employees. They are also given different kind of incentives to increase their production effectiveness. The company also focuses on developing human value and potential through various bearing and development activities and provide favorable atmosphere. All these functions are performed by HR in Atlanta electricals.
Human Resource Is Divided Into Different Parts
The HR in Atlanta electrical mainly divided into four sections: ? Personnel Department
? Recruitment, selection, training, industrial relations, negotiation with Union etc. ? ? Administration Department Its handles canteen, security, welfare facilities, safety, any theft or loss,
Absenteeism, events, AGM meeting organizing, licensing work, etc.
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? ?
Time Keeping Department It handles salary & wages, records of employees, provides benefit of statutory,
ESS, Form fill up, punching System, provident fund, ESI etc. ? ? Telephone Department & Computer Department Maintains the connection of each department and provides facility of CUG to
each employee to remain in contact while doing work. So that if any query or problem occur they can contact each other easily. Computer system handles the whole MIS in account department .
Recruitment
Recruitment is a process of searching for prospective employees & stimulating them to apply for the job in the org. Recruitment of an employee is done on the bases of “Human Resource Planning” carried by Atlanta electricals Mgt. At Atlanta electricals recruitment is done through both sources i.e. internal as well as external sources.
?
Internal Recruitment: Recruiting employees internally like promotion, transfers, etc.
?
External Recruitment: Recruiting employees form job portals, employment exchange, campus interview,
advertisements. Uses External source of recruitment mostly.
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Selection
Selection procedure includes the selecting Right candidate, at Right time, for right job. It is as follows: ? ? ? ? ? ? ? ? ? ? Application form Bio-data analysis Short-listing. Interviews References/security screening Ability tests Aptitude, intelligence and personality Work experience/short term contracts Medical checkups. Placement/Appointment.
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Design department
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The marketing department gets the order at that time the order copy distributed the purchase, design, and planning section, inventory, account section. The company will give the specification to the marketing department and give the time to make the design for the product. The designer makes the design with in the time. In addition, they can go to the purchase department and check out the entire inventory which is available or not. If the row material required then they can give the order for specific product. After that marketing department gets the design and they can send to the company which they can give the order the company analyzed and finally they can give the order to make the transformer. The marketing department gets the job order number with all the specification. They can immediately send to finance, marketing, and purchase department
Effective design can provide a competitive edge
? ? ? ?
matches product or service characteristics with customer requirements ensures that customer requirements are met in the simplest and least costly manner reduces time required to design a new product or service minimizes revisions necessary to make a design workable
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Purchase and inventory department
Inventory Stock of items held to meet future demand Type of inventory ? Raw materials ? Purchased parts and supplies ? Labor ? In-process (partially completed) products ? Component parts ? Working capital ? Tools, machinery, and equipment
The Inventory Order Cycle
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The marketing department gets the order the order copy will go to the purchase department. The purchase department shows the design and the company specification. As per the specification, they can list down all the material what ever the material is required in this product with coated price. They are co-ordinate to the inventory management. They will check the material it is available in the where house or not. The inventory management will maintain the stock. They cheek which the material is accentual for initial stage they can give the order. After that, they can give the order for new material. Purchase department design department co-ordinate together. Because the product design is not ready then the purchase department cannot purchase the material. Because the reason is that without specification, company cannot buy the material. First, the purchase department shows some specification and they have to list down the material list. After they have to check the material, it is available in warehouses. If it is not available then can give the order before that they can show the list of company, which can give the material very fast, quality, is good, they full fill the quantity, give the transportation farcicality, and the main thing is the material give in cheaper rate than you can give the order.
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INDEX
SR.No 1 2. 4. 5. PARTICULARS Introduction Organization chart Marketing yesterday and today Marketing Research
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INTRODUCTION
Acc. to Philip Kotler, “Marketing is a social & managerial process through which individual & groups can obtain what they need & want through creating, offering & exchanging product value with others.” Marketing is comprehensive term, marketing is management functions to plan promote & deliver product to customer. A successful marketing strategy has better marketing tools by which the firm may overcome existing competition. We have to be strong either on one front as all other fronts, which create a demand for our products. At any time there may be no demand adequate and marketing management must find ways to deal with marketing different demand status. Atlanta electricals.ltd has a marketing department branches in several cities like Anand Mumbai, Chennai, Hyderabad, Kolkata, All marketing decisions are taken from these branches. Marketing department of the Atlanta electricals Limited is a crucial part of its organization. The company can achieve its subsidiary objectives along with the primary objectives with the help of marketing department With the help of the marketing department Atlanta electricals as a company has not been successful in gaining the sales volume but also earned goodwill for itself. As a result of the efforts made by the marketing department. Atlanta electricals is enjoying a prestigious position in the engineering industry.
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ORGANIZATION CHART
The main aim of marketing department is to translate consumers demand into physical product or services. It helps the whole organization. It knows the demand of consumers through marketing channels. The organization of marketing department is dependent on structure of marketing department.
The marketing department of Atlanta electricals in Mumbai & branches of marketing department are distributed in several cities.
The organization chart of marketing department of LG is as follows:-
PRESIDENT
Executive vice president of Marketing & Sale
SALES VICE PRESIDENT
Marketing Vice President
SalesForces
Other Marketing Forces
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MARKETING YESTERDAY AND TODAY
Business is changing at the speed of thought – literally, as across the globe, somewhere or the other; someone comes up with something that revolutionizes the entire concept of business, as it is understood then. To keep pace with these developments, marketing has become more intricate and scientific than ever before. Today no firm can afford to rest on past laurels and be complacent about its market. Competition is more intense and cutthroat than ever before, and the firm has to meet all these challenges, most in the form of direct or indirect marketing strategies. Yesterday was different, in the sense that firms that enjoyed a good market reputation did not need to market themselves to their consumers again and again. But today, times have changed. Keep competition poses challenges that have to met and countered, and the customers are more demanding than they were around 20 years back. Past achievements are no longer a company?s claim to supremacy. Earlier, marketing was confined to the narrow scope of selling. But now, marketing is concerned with all activities aimed at finding wants and filling them. The mantra followed the world over is “customer is the king”. It is the customer alone who keeps the business going and provides employment to people. If the current trends were anything to go by, the future would only add to the misery of unprofessional or pedantic forms. Only firms willing and able to change according to changing market conditions and consumer demands would thrive in the market.
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Marketing research
Beside the internal report of marketing executives, the management often focused studying of specific problem & opportunities for better marketing activities. The management often has to face many problem related with marketing like pricing decision, promotion decision, market segmentation etc. these problem look to be decreased of marketing & therefore the exact cure is required. In marketing research the marketing is the doctor to cure all these diseases.
We can find its systematic meaning from definition shown below “Marketing Research is the systematic design, collection analyses & reporting of data and finding relevant to specific market situation facing the companies.”
The Atlanta electrical, Limited carried out their research work in regular interval when there is fluctuation in sale of any product of the company. Sometimes the company also carried out research work to know the view of people about the new introduced product of the company.
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INTRODUCTION
Marketing Mix of a Company includes 7 P?s of marketing. But generally they can be precisely described under four major heads viz, Product mix, price mix, promotion mix, and place mix. Product mix answers the question as to what, when, how, how much etc. to produce. Price mix answers the question as to the produce good should be sold at what price. Promotion mix suggests the promotional activity that has to be undertaken. Place mix describes distribution modes and channels.
Marketing mix is the bridge that diminishes the gap between the products and consumes without marketing all production activities would be fulfill. Therefore more production is not enough. It is equally important to make the consumer aware of the goods produced. After the consumer importance to distribute the goods to all prospective consumers. But the marketing activities do not here. The view and ideas of the consumers are taken into and the product is to be changed according to the consumer?s needs. Thus the sum total of all the activities undertaken to satisfy the consumer?s wants and demands constitutes the activities of marketing. Marketing is comprehensive firm and it includes all resources and a set of activities necessary to direct and facilities to direct the flow of goods and services from product to utility consumer in the process of distributing. In other words marketing comprises of all the activities involved in the determination and satisfaction of consumer needs at a profit.
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1. PRODUCT
Product is an engine of Vehicle of the company for providing consumer satisfaction. The product is the most important converser by which firms can prove its efficiency identification of quality. Product is the symbol of the business firm product is the center point around which all the activities of business.
2.
PRICE
Price is the matter of vital importance to both seller and a buyer in the
market place. Without pricing there cannot be marketing only when a buyer & a seller agree on price we can have exchange of goods or services.
4.
PLACE
The Place mix decision, the decision of location also plays critical role
for retailer should locate enough stores in easy city to get gain promotion & distribution economic. The place includes channels of distribution, coverage, inventory transport, warehousing etc.
3.
PROMOTION
Promotion is the process of Marketing, Communication. Promotion has
three major purposes; it communicates marketing information to consumers, users & retailers. The Promotion mix includes the following:-
Sales Promotion, Advertising, Sales Force, Publicity, Direct Marketing.
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INTRODUCTION
The product is the most tangible and important single component of the marketing programmed. Product said to be the heart of the marketing mix. The whole marketing programmed is based on the product.
It is said that nothing happens in our economy unless there is a sale or purchase of product. Product is the sole of all over marketing activities without a producer; marketing can?t be imaged through which the transaction takes place.
It gives life to all marketing programmed. So the main responsibility of management should be to know its product well. In the book of Philip Kotler there is a sentence “The first commandment in marketing knows their consumer the second is to know their product.”
It is not necessary that product must be physical it may be service product and other but main theme is that it is capable of delivering satisfaction of wants or need. Product is the pivot around which all the marketing selectivity?s revolve without product, all the marketing activities become useless. People satisfy their needs and wants with products. Product can be defined proudly to cover anything that can be offered brings to someone to satisfy a need or want normally, the ward product brings to mind a physical object such as on automobile, a television or a soft drink. We normally use the expression “product and services” but in thinking about products, their importance lies not so much in owning them as in using them to satisfy our wants.
Manufacturers get into a lot trouble by paying more attention to their physical product then to the services produced by these products. The marketer?s job is to sell the benefits or services built into physical products rather than just describe their physical features.
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Types of Product
Atlanta electricals has Different Products & it is described as under:
1. Power Transformers 2. Distribution Transformers 3. Furnace Transformers 4. Neutral Earthling Transformer 5. Motor Starting Transformers 6. Dry Type Transformers
Power Transformers
Transformer with rating 5MVA and above 33kV voltage class is normally known as Power Transformers and is installed in Substations with various protective devices.
Distribution Transformers
Smaller ratings up to 5 MVA and Voltage range up to 33 KV. Normally connected to Power Transformer Grid lines to distribute to load centers. Very small rating up to 100 KVA, 11 KV are mounted on pole to supply lighting and other domestic load. Above 160 KVA to 2000 KVA are normally for Catering to Industrial load or large Town ship / Mall load.
Furnace Transformers
They are connected to electrical Furnace and are suitable for supplying power at high current.
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Neutral Earthling Transformer
They are connected to electrical Furnace and are suitable for supplying power at high current.
Motor Starting Transformers
Large rating motors can not be started directly on line, since they draw heavy starting current. These are Auto-transformers which allow motor to start at lower Voltage and as motor picks up speed, contactors operate and motor is connected direct to lines and transformer is taken out of service.
Dry Type Transformers
These are basically distribution transformers. Dry type transformers are preferred to oil cooled transformer, in place where there is fire hazards e.g. thickly dense area like Big-Store, Multistory Building, theatres etc. Since these are located near load centers, long line connection and transmission losses are reduced. The higher cost is partly compensated by lower transmission loss, smaller length of conductors and lower losses. Great care must be exerted since live parts are accessible.
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Image of product Furnace Transformers
Power transformer
Mobile transformers
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Quality
The Meaning of Quality
The Meaning of Quality
Producer’s Perspective
Consumer’s Perspective
Quality of Design Quality of Conformance
•
Production
Conformance to specifications Cost
•
• •
Quality characteristics Price Marketing
Fitness for Consumer Use
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Quality Policy
We are committed to manufacture, service & timely supply of Power, Distribution and special type of transformers conforming to the specifications as per the client requirements
Our supplier chain is well assessed as per our QAP which serves as a solid foundation for us to put up the best quality product in the market
Close inspection of incoming materials, controlling in-process parameters, timely assessment, up gradation of supplier chain, thorough inspection and testing of the transformer ensure consistent high quality standards
We are committed to continuous improvement in performance through effective implementation of quality management system.
Product Quality and service quality
Product quality elements
Service quality elements
I. II. III. IV. V. VI.
Performance Features Reliability Durability Serviceability Safety
i. ii. iii. iv. v. vi.
Time & Timeliness Completeness Consistency Accessibility & Convenience Accuracy Responsiveness
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Quality endurances certificate
?
We are committed to manufacture, service & timely supply of Power, Distribution and
special type of transformers conforming to the specifications as per the client requirements
?
Our supplier chain is well assessed as per our QAP which serves as a solid foundation
for us to put up the best quality product in the market
?
Close inspection of incoming materials, controlling in-process parameters, timely
assessment, up gradation of supplier chain, thorough inspection and testing of the transformer ensure consistent high quality standards
?
We are committed to continuous improvement in performance through effective
implementation of quality management system
Quality ISO9000-in year 2008
?
WE all at act with absolute honesty and integrity in believes with our customer?s employee, stake holder and society at large
?
We will encourage creativity by motivation across the organization and offer equal opportunity for growth to all employees through team work, commitment and discipline
?
We will always adopt fair practices and there by aim to become a symbol of trust and reliability for all stake holders
?
We will strive to maximum best returns for stakeholder in a balance manager.
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Warranties
Generally the warranties are depends on the product. The Atlanta electricals give 1year warranty and 3 free service .some parts will be replaced and if it is not possible to replace the parts than they can repair the product all are mentions on the agreements paper. The companies give the delivery of the product with all specification. And they also mansion in the paper some parts will be replaced when any kind of problem is occurred in that the tender price also should be consider when the product price is low than they can mansion regarding all the product some parts can not be replaced. The company buy the row material some material are so costly so they can take the warranty of the parts like copper, meter circuit, cooling pipe replaced when any defect of the product.. The company can dispatch the product to the customers and the problems is accrued at that time the marketing department give the responsibility to solved the problems the parts will be replaced if the product is in warranties period. The same warranties are given to the customers. The company all ready take the warranties all the material
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INTRODUCTION
Price is the only element of marketing mix that produces revenue. All other elements are product, place and production procedure etc. Pricing composition is the first problem facing the marketing executive.
Companies handle pricing in a variety of ways. In small companies prices are often set by the top management rather than by the marketing or sales department.
PRICING POLICY
There are various methods of pricing such as going rate pricing, customers cost plus pricing, mark up pricing, value pricing etc. Pricing policy varies from organization to organization and from company to company. The pricing policy of the two companies who are competitors may not be same. But it helps in determining the price of the products. Atlanta electricals gives more importance to prices they set price as possible low so that the tender must be approve and also purchase their product.
The price policy of Atlanta electricals is formulated keeping in mind, the fact that majority of Atlanta Consumers belongs to the government, public and private industries. Therefore the pricing policy is formulated in such a way that it is affordable by all the industries.
Pricing Objective
It is only of company to decide the objectives of pricing before determining the price. The most important objectives of pricing are to maximum profit. So they fix price that gives maximum profit and other objectives are:
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A company can pressure any of the six major objectives by its pricing which are as follows: 1. To survive in the market. 2. Maximize current profit 3. Maximum current revenue 4. Maximum sales growth. 5. Maximum market skimming 6. Product quality leadership. Atlanta electrical has adopted many methods for pricing which are as follows: 1. Penetration Pricing
This method is generally adopted at the time when the company has just entered into the market or newly started company uses this method. In this method The product price is lower then the substitutes in the market through which customers are attracted. 2. Psychological Pricing
Sellers should consider the psychology of prices in addition to their economics. Many sellers believe that the prices should end in odd numbers for such company prices dominate in the newspaper all in odd numbers i.e. product price is Rs. 48799 in stead of Rs.48800. 3. Skimming Pricing The Atlanta electricals do not used This method because generally the company fill up the tender and they take the order and there are lots of competitors so that which ever the price is less the can give the order they can not give any scheme. But some time the company sells the transformer very less price when the contract has been canceled.
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Introduction
This is third important element of marketing mix. It is also known as distribution mix. Between products & the final customers there are so many marketing intermediates performing a variety of function. In place mix, we take into account various distribution channel of the organization storage inventory control system & physical distribution of the products.
So, place mix is related to various places where marketing activities of the firm are carried on. Therefore place mix covers all the major activities of marketing as a related place. Due to this place mix, it covers all the markets of the product transport area & also include the inventory & storage department of the firm.
So, we can say that the scope of place mix is much wide .
Channels of Distribution
Channels of distribution generally depend upon the nature of product, volume of sales and trade practices adopted. The set of marketing institutions participating in the marketing activities which involves the movement of all goods and services from the primary producer to the ultimate user or consumer is called the distribution channel. In modern era, with the increase in size and production of the unit, it is very difficult to sell the products directly to the consumer so they have to adopt, distribution channel with middlemen like wholesalers, distributors, Retailers, etc.
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DISTRIBUTION CHANNEL
Own company
Client Company
Distribution Network
Some companies have small distribution network because it wants to establish its image in small market and to create monopoly of its product. Some companies have large coverage of market; generally they are large size companies.
Atlanta electricals has coverage in whole India. In international market it covers more than 3countries like South Africa, Dubai, and ithopiya,
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Locations
In Place Mix location plays a significant role because it decides many decision like channel of distribution, its cost coverage etc. Location should be selected in taking consideration the factors as follows:
? ? ? ? ? ?
Availability of raw materials Cheap and skilled Labor Transport factor Government assistance Personal Factor Market Factor
The present location at the firm is optimum for all necessary infrastructure and other facilities are available easily. The finance & banking as well as other facilities like labor supply, accessibility to markets, and proximity to needed transportation are also easily available at this location.
Transportation
Transportation means transport goods from one place to another place. In export order Atlanta electricals send a goods by ship way. They send goods from kandla port which is one of the free trade zones in India. Atlanta electricals send order by printed box shipping co.pvt.Ltd. It is natural that, in domestic market they use a road way by transportation. There are tow transport generally used by Atlanta electricals 2) Punam carrying corporation 3) Pooja carrying corporation
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Introduction
Promotion has three specific purposes. It communicates marketing information to consumers, users and reseller. It is not enough to communicate ideas. Promotion persuades and convinces the buyer and influences his/her behavior to take the desired action. Promotional efforts act as powerful tools of competition providing the cutting edge of its entire marketing programmed. Broadly speaking promotion means to push forward or to advance an idea in such a way as gain as its acceptance and approve. Promotion is any communicative, activity whose main objective is to move forward a product, service or idea in any channel of distribution. It is an effort by a marketer to inform and persuade buyers to accept, recommended or uses the article, service or communication with an additional element of persuasion. The promotional activity always attempts to affect ideas, products services etc. is the heart of promotion Modern marketing causes for more than developing a good product priding attractively and making it accusable to target Customers Company must also communicate with their present and potential customers.
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ADVERTISING
Advertising is any form of non-personal presentation of ideas, goods, and services for the purpose of forcing the consumer to purchase. “Weeler “ The above definition clearly reveals the nature of advertisement. In other terms advertise means spreading of information?s. Three points can be making easy to remember what advertisement is. 1. 2. 3. Paid form Non personal presentation of goods, ideas, & services Having an identify sponsor.
As far as the advertising of Atlanta electricals is concerned there is no doubt that, it is adequately and continuously managed with considerable efforts in very accurate directions.
TYPES OF ADVERTISING MEDIAS A. PRESS MEDIA
? Newspaper ? Magazine
B. DIRECT MEDIA
? Letters ? Vouchers & letter pads
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? Catalogues ?Broachers
C. AUDIO VISUAL MEDIA
? Exhibition ? Showcase ? Trade fair
SELECTION OF MEDIA
There is no. of choices available to the company for advertising its products. Nevertheless, it has to select the most cost efficient & that media by which most of persons are attracted. The reason behind better media is to have better reach, frequency & impact. The task of management is to identify available media, evaluate them as per considered factors & select the best media in order to achieve the set objectives.
Atlanta electrical Limited use following Medias for advertisement
1. Kinds of Product 2. Budget:-
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PUBLIC RELATIONS
Public relations are more subtle and rely mainly on your own personality. For example, you can deliver public speeches on subjects such as economics geo-economics, fur urology to several organizations (civic groups, political groups, fraternal organizations, professional associations) These speeches will enable you to develop new relationships and their cost is nill.
SALES PROMOTION
It includes fair trades, coupons, and discounts and is linked to the sales strategy. SALES bring in the money. Salesmen are directly exposed to the pressure of finding prospects making deals, beating competition and bringing money.
? Sales promotion tools:
Major consumer promotion tools Major dealer promotion tools Major business promotion tools
Atlanta electricals Company has adopted Major business promotion tools. The company gives commission to agent.
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Part II MARKETING RESEARCH
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SWOT ANALYSIS OF ATLANTA ELECTRICALS SWOT ANALYSIS OF HCCBPL STRENGTHS
? DISTRIBUTION NETWORK:
The Company has a strong and reliable distribution network. It is formed on the basis of the time of consumption and the amount of sales yielded by a particular customer in one transaction. It consists of a number of efficient salesmen, 8000 distributors and 700,000 retail outlets. The distribution fleet includes different modes of distribution, from 10-tonne trucks to open-bay three wheelers that can navigate through narrow alleyways of Indian cities and trademarked tricycles and pushcarts. ? STRONG BRANDS: The products produced and marketed by the Company have a strong brand image. People all around the world recognize the brands marketed by the Company. Strong brand names like mobile transformers and the power transformers add up to the brand name of the Atlanta electricals Company as a whole.
? LOW COST OF OPERATIONS:
The production, marketing and distribution systems are very efficient due to forward planning and maintenance of consistency of operations which minimizes wastage of both time and resources leads to lowering of costs.
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WEAKNESSES
? LOW EXPORT LEVELS:
The brands produced by the company are brands produced worldwide thereby making the export levels very low. In India, there exists a major controversy concerning copper and other harmful chemicals in transformers products.
? SMALL SCALE SECTOR RESERVATIONS LIMIT ABILITY TO INVEST AND ACHIEVE ECONOMIES OF SCALE The Company?s operations are carried out on a small scale and due to Government restrictions and „red-tapism?, the Company finds it very difficult to invest in technological advancements and achieve economies of scale.
OPPORTUNITIES
? LARGE INTERNATIONALMARKETS
The international market for the products of the Company is very high as compared to any other transformer manufacturer. The company will try to exposed your self and they try to gain more profit
? EXPORT POTENTIAL
The Company can come up with new products, like mobile substation which are not manufactured abroad and export them to foreign nations. It can come up with strategies to eliminate apprehension from people?s minds towards transformers products produced in India so that there will be a considerable amount of exports
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and it is yet another opportunity to broaden future prospects and cater to the global markets rather than just domestic market..
THREATS ? IMPORTS
As India is developing at a fast pace, the per capita income has increased over the years and the export levels have gone high. Majority of the people are now educated and understand trade to a larger extent. Hence, the demand for foreign goods has increased over the years. If consumers shift onto imported beverages rather than beverages manufactured locally, it could pose a threat to the Indian beverage industry as a whole in turn affecting the sales of the Company.
? TAX AND REGULATORY SECTOR
The tax system in India is accompanied by a variety of regulations at each stage on the consequence from production to consumption. When a license is issued, the production capacity is mentioned on the license and every time the production capacity needs to be increased, the license poses a problem. Renewing or updating a license every now and then is difficult. Therefore, this can limit the growth of the Company and pose problems.
? SLOWDOWN IN RURAL DEMAND
The rural market may be alluring but it is not without its problems: Low per capita disposable incomes that is half the urban disposable income; large number of daily wage earners, acute dependence on the vagaries of the monsoon; seasonal consumption linked to harvests and festivals and special occasions; poor roads; power problems; and inaccessibility to conventional advertising media. All these problems might lead to a slowdown in the demand for the company?s products
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Literature Review
Review of the literature indicates a plethora of research endeavors undertaken over the years aimed at trying to understand the benefits of project delivery systems/procurement methods that have been used in the last few decades. Both qualitative and quantitative research have been undertaken; Oberlender and Zeitoun (1993) quantitatively studied early warning signs of project cost and schedule growth, Pocock (1996) developed a method for measuring the impact of project integration on the performance of public sector projects, Bennett et al (1996) compared the cost, schedule and quality performance of design and build projects and design/bid/build projects recently built in the UK and Walker (1997) analyzed construction time performance by looking at traditional versus non-traditional procurement methods.
Others like Sid well (1982) used qualitative research methods to assess impact of client decision making upon construction process and project success. Ireland (1983) similarly analyzed the impact of managerial action on cost, time and quality performance in building. Elhag et al (1998) compared average tender prices per square meter of management contracts, design and build contracts and traditional contracts.
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Statement of the problem
Atlanta
electricals
is
the
company
which
makes
electricals
transformers. The problem is that when the company fills up the tender most probably the customers can not give the order there are various factor affecting to not get the order so I will try to find out what the problems and give the suggestion to the company
OBJECTIVE OF STUDY
1) The basic objective of study is to find what the factors influences to get the tender. 2) To know at which type of advertise is more effective. 3) To know the product quality which type of improvements is required. 4) To know about the technical?s specification which is very much influence to get the tender. 5) To know that the product price is high, low, very high compared to other products. 6) To know that the product after service is excellent or not. 7) To know the factors affecting the customers attitude towards transformers product.
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IMPORTANCE OF THE STUDY
This study will be a significant endeavor in promoting good work environment in the workplace and motivations of its employees. This study will also be beneficial to the students and engineering industry.
This study will be helpful to the engineering industry and business practitioners in training and informing them in the area of marketing management, objectives, and strategies. It will also serve as a future reference for researchers on the subject of marketing and corporate companies. And importantly, this research will educate clients in deciding on whether an industry e.g. business industry is really fulfilling its responsibility to the community or is just showing off to promote its business Organization is made up of people and function to people without people organizations cannot exists. The resources by themselves cannot fulfill the objectives of organization. They need to be united into a team. The main need of the study is;
? To define the impact of customer?s satisfaction at every place in the marketing management... ? To know how marketer are succeeded in the business organization.
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Research Methodology
Research design:
In simple words, „Research design is in fact the conceptual structure within which the research is conducted. According to kerlinger,” Research design is the plan, structure, and strategy of investigation conceived so as to obtain answers to research questions and to control variance.” Berned Philips has described the research design as a “Blueprint for the collection, measurement, and analysis of data”.
TYPES OF RESERCH DESIGN (1) Exploratory research design (2) Descriptive research design (3) Causal research design ? In this study a descriptive research design has been chosen. Descriptive Research Design
? This study describes the phenomena under the study. ? The research has got very specific objective, clear cut data requirements and uses a large sample which is drawn through a convenient sampling design.
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Data sources
Primary Data:
Data observed or collected directly from first-hand experience is called primary data.
? Responses through questionnaires Secondary Data:
Published data and the data collected in the past or other parties are called secondary data.
Secondary data is collected through the
? Company Websites. ? News papers. ? Journals. ? Textbooks.
Research Question: marketing research on tender analysis whether the tender is selected or rejected in the Atlanta electricals. Sampling types
Sample Size: sample size is 100 only. Samplings Areas: The study is conducted in various areas state. Research tools: Graphs and percentage are used in data analysis
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ANALYSIS AND INTERPRETATION
1. Number of electricity unit consumed per month.
Sr.No 1 2 3 4 5
Per unit 0-99unit 100-199Unit 200-299Unit 300-400Unit 400>Unit Total
Unit consumed 13 19 28 22 18 100
NUMBER OF ELECTIRCITY COUNSUMED PER MOTH
18% 13% 19% 22% 28% 0-99 Unit 100-199 Unit 200-299 Unit 300-399 Unit 400> Unit
INTERPRETATION: From the sample size of 100, out of 13% are consumed 0-99 units,19% are consumed 100-799 units,28% are consumed 200-299 units,22% are consumed 300-400 unit & only 18%are used more unit
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2. Completeness of offers.
Sr.No
Completeness of offer in percentage
Completion of offer
1 2 3 Total
100% 90% 80%
22 34 44 100
Completeness of offer
60 Axis Title 40 20 0 100% 90% 100% 22 90% 34 80% 80% 44
Completeness of offer
INTERPRETATION: `From the sample size of 100, 44% are satisfied with the offer, 22% are satisfied with the offer & 34% are satisfied with the offer.
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3. Give the feedback of company product.
Factor Technical’s specifications Product quality Comparative brand response After service facility
Excellent Good 31 24 15 34 23 54
Average 28 44 23
Poor 7 9 8
Total 100 100 100
22
23
34
21
100
1. Technical’s
specifications
Technical's specifications
7% 31% 28% Excellent Good Avereage Poor 34%
INTERPRETATION: From the sample size of 100, 24% customers are say that the technical?s specification is excellent, 34%, customers are say that the technical?s specification is good,28%customers are say that the technical?s specification is average,7% customers are say that the technical?s specification is average.
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2. Quality of product in Atlanta electronic
Excellent -----------Good -----------Average ----------Poor -------------
Excellent
Good 0% 9%
Average
Poor
24%
44%
23%
INTERPRETATION: From the sample size 100 out of 24% customers are saying that the product quality is excellent, 23% customers are saying that the product quality is good,44% customers are saying that the product quality is average, 9% customers are saying that the product quality is poor.
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3. Comparative brand response
Excellent -----------Good ------------
Average ----------Poor -------------
Comparitive Brand Response
60 50 40 30 20 10 0 Excellent Good Average Poor 15 8 Comparitive Brand Response 54
23
INTERPRETATION: From the sample size 100 out of 15% customers are saying that the product is excellent compared to other brand , 54% customers are saying that the product is good compared to other brand,23% customers are saying that the product is average compared to other barnd,8% customers are saying that the product is poor compare to other brand.
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4. Sales After service of Atlanta electronic.
Excellent -----------Good ------------
Average ----------Poor -------------
After sales service
21% 22%
Excellent Good Average
34%
23%
Poor
INTERPRETATION: From the sample size 100 out of 22% customers are saying that the product after is service excellent,23 % customers are saying that the product after service is good ,34% customers are saying that the product after service is average ,21% customers are saying that the product after service is poor.
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4. The company product cost compared to other suppliers. Sr.No 1 2 3 4 Total Factor Very high High Very low Low Result 36 28 17 19 100
The company product cost compare to other
Exellent Good Average Poor
19% 36% 17% 28%
INTERPRETATION: From the sample size 100 out of 36% customers are saying that the product price is very high compared to other suppliers, 28% customers are saying that the product price is high compared to other suppliers, 17% customers are saying that the product is very low compared to other brand, 19% customers are saying that the product price is low compare to other brand.
88
5. Through which media you have seen the advertisement of Atlanta electricals?
Sr.no 1 2 3 4 Total
Advertisements media Newspaper Television Magazine Other sources
Result 13 6 33 48 100
media result
100% 80% 60% 40% 20% 0% Newspaper Television Magazine 13 6
33
48 media result
Other Sources
INTERPRETATION: From the sample size 100 out of 13% customers are seen the advertisements through newspapers,6% customers are seen that the advertisements through television ,33% customers are seen the
advertisements through magazine, 48% customers are seen that the advertisements through magazine, 48% customers are seen advertisements through other sources.
89
6. Performance of all Atlanta product advertisements
Sr.no 1 2 3 4 Total
Performance of product Excellent good Average Poor
Result 28 36 24 12 100
Performance of product
Performance of product
40 20
28
34 24 12
0 Excellent Good Performance of product Average Poor
INTERPRETATION: From the sample size 100 out of 28% customers are saying that the advertisements is excellent ,34% customers are saying that the advertisements good 24% customers are saying that the advertisements is average , 12% customers are saying that the advertisements is poor.
90
7. The company dispatch of the product within the time period.
Sr.no
Performance of product
Result
percentage
1 2 Total
Yes No
17 9 100
65.38462 34.61538 100
Dispatch Of The Product Within Time Period
35% Yes No 65%
INTERPRETATION: From the sample size 100 out of 65.38462% customers are saying that the company dispatch the product within the time period, 34.61538 customers are saying that the can not dispatch the product within the time period.
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LIMITATION OF STUDY
?
? ? ? ?
Only one questionnaire was prepared for all the segments. The market is geographically very vast and was difficult to cover within the limited time and funds. Non co-operation by some people proved to be an obstacle for data collection. The responses of the bias respondents could affect the findings. There is a chance of error due to sampling procedure undertaken.
92
FINDINGS ? The study reveals that majority of the customers give the suggestion for completeness of offer within the time period ? The study elicits that the customers give feedback of technical?s specifications. ? The study reveals that the product quality and the brand response they can give the positive response. ? The study elicits that the customers aware about the advertisements media. ? The study reveals that company performance of all Atlanta electricals product advertisements is positive. ? The study reveals that the customers get the response through other sources and magazine. ? The study reveals that customers are satisfied with the after service facility.
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SUGGESTIONS
? The company is performing a detail demand survey at regular interval to know about the unique needs and requirements of the customers. ? Company should develop a proper communication channel because some time the products are not ready within the time period so the customers can not give the order. ? The company should focus of the product quality and the prices. I will find out some factor is very much affected to the Atlanta electricals products. ? Majority customers are saying that the price is very high so that as per the customer?s specification you can give the better quality and the satisfied customers need. ? Company should improve promotional activities among the small unit. ? Company now a days growing stage show they can give the tanning to the employees so they can beneficial for the company and increased the production and they can deliver the product within the time period. ? Company the marketing department negotiates to the customers and gets the order as much as possible and give good offer and services. ? It is better to the company to develop an effective add campaign in big seminar so that the small and also big industry customers may get good awareness of the company brands.
94
CONCLUSION
From the study I conclude that majority of the customers demand give the positive response to the Atlanta electricals
It is also found that electricals transformers s are having good brand image in the market. Study also highlights the big industry problems like awareness the product and also focus on small industry.
So it is better to the company to develop a new product and also improved the exiting product and gives the good quality. They can make the systems in terms of identifying the customer?s problems and company has to develop an effective mechanism for solving the customer?s problems quickly. So that gains good brand equity in the market.
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ANNUXURANCE
Marketing research on tender analysis of Atlanta electricals Pvt. Limited
1. Number of electricity unit consumed per month.
0 - 99 unit 100 - 199 unit 400 > unit
-------------------------------------
200 - 299 unit 300 - 400 unit
-------------------------
2. Give the opinion about the lead time for giving the order
< 2 days ---------< 7 days ----------
< 4 days
-------------
< 10 days -------------
3. Completeness of offers.
100 % -------------80% ---------------
90% --------------------
4. Give the feedback of company product
Factor Technical?s specifications Product quality Comparative brand response After service facility
Excellent
Good
Average
Poor
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5. The company product cost compared to other suppliers
Very high -----------Very low -------------
high -----------low -------------
6. Through which media you have seen the advertisement of Atlanta transformers?
Newspaper Television Magazine Other sources
[ [ [ [
] ] ] ]
7. Performance of all Atlanta products? advertisements.
Excellent -----------Good ------------
Average ----------Poor -------------
8. The company dispatch of the product within the time period
Yes. ____
No._____
9. Clarity of test result delivered to you promptness of service.
Excellent -----------Good ------------
Average ----------Poor -------------
10. Reason if the order is not placed.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
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11. Suggestions for improvement.
--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
12. Name of the company.
____________________________________________________________
13. City:
-----------------------------------
14. E-mail address: ----------------------------------------
Thank you
98
BIBLIOGRAPHY
WEBSITES
www.atlantaelectricals.com www.atcomaart.com/Upload%20Image/.../ISO%20Certificate50.pdf www.learnmarketing.net http://www.atlantaelectricals.com/images/awards_big.jpg http://www.atlantaelectricals.com/images/certificate_awards.jpg http://www.atlantaelectricals.com/images/company.jpg http://www.atlantaelectricals.com/images/safty_small.jpg http://www.atlantaelectricals.com/images/achivement.jpg
REFERENCE BOOKS
(1) Kotler, P., Keller, Koshy and Jha, (fourth edition), “Marketing Management”, Pearson education. (2) Bhattacharya. D., (2nd edition), “Research Methodology”, Excel Books. (3) Malhotra. N., (4th edition), “Marketing Research”, Pearson education.
(4) Annual report on Atlanta electricals
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doc_333343850.docx
“MARKETING RESERCH ON TENDER ANALISIC” AT ATLANTA.ELECTRICALS. PVT. LTD
Submitted to:ANAND INSTITUTE OF MANAGEMENT
IN PARTIAL FULLFILLMENT OF THE REQUREMENT OF THE AWARD FOR THE DEGREE OF
MBA (Gujarat Technological University)
Under the guidance of: MR.SNEHAL BHATT (Assistant Professor) AIM MR.VIHANG H.SHAH (Marketing officer)
Presented By:CHIRAG U PARIKH ENROLLMENT NO:-117020592053
MBA -SEMESTER II YEAR: 2011-2013
ANAND INSTITUTE OF MANAGEMENT
M.B.A PROGRAMME OPP.TOWN HALL, NR.GRID, ANAND CONTENTS
Preface Acknowledgement Declaration Executive summary SR.NO
PARTICULARS
I II III IV PAGE.NO
Part -1 General information
1
1.1 1.2 1.3 1.4 1.5
About the company
History Organization chart Company details Company vision and mission Certificate and awards
10 12 13 15 18 23 32 37 48
2
2.1 2.2 2.3 2.4
About functional department
Production department Finance department Human resource department Marketing department
Part – II Specific Information
3 4
4. 1 4. 2 4.
Literature review Objective of study
About industry Overview of the project
State of the problem
73
77 77 76
2
3 4. 5
Important of study
78
5
5.1 5.2 5.3 5.4 5.5
Research methodology
Research Design Source of Data Data collection Tools Population Sampling Method
79 80 80 80 80 8190 91 92 94
95 98
6
Data analysis & interpretation
7 8 9
Annexure Bibliography
Limitation of the study Result & Findings Conclusion / Suggestions
3
TABLE CONTENTS SR.NO DESCRIPTION PAGE NUMBER
1 2 3 4 5 6 7 8 9 10 11 12
Scope of PPC Year of sales in finance department
Marketing department Number of electricity unit consumed per month. Completeness of offers Give the feedback of company product quality of product in Atlanta electronic Comparative brand response Sales After service of Atlanta electronic
24 36 48 81 82 83 84 85 86 87 88 89
4
The company product cost compared to other suppliers.
Through which media you have seen the advertisement of Atlanta electricals
Performance of all Atlanta product advertisements
13
The company dispatch of the product within the time period.
90
PREFACE
As MBA (Master of Business Administration) students our aim should not be only to learn theoretical concepts in the classroom, but it becomes more important as how we apply those concepts in practices. At present the world is running very fast. We are coming across many modern theories and implementation of machineries, to start new business. We must have the knowledge of theories and practical, through it, the student can able know about how to apply their mind in the real business world. This programme of industrial summer training is to create awareness about the industrial environment amongst the students. Such training also plays vital role in MBA programme. The importance of training and project preparation has been widely accepted in the education institutions. Thus knowing the importance of such practical training, our college is providing six weeks training programme. “ATLANTA ELECTRICALS.PVT.LTD” gave me the golden opportunity to carry out my training programme in such a great organization. I have prepared the detail report regarding the “MARKETING RESERCH ON TENDER ANALYSIC”. I have tried my best to collect all necessary information relating to the project work.
5
ACKNOWLEDGEMENT
The work presented here is not a single effort as each and every person associated with this project has contributed in the successful accomplishment of this piece of work and is being thanked for their efforts. I am thankful to the Director Dr. N.N.Patel Anand Institute of Management (AIM), MBA programme, for giving me such an opportunity to have a practical exposure and collect first hand data by myself. I owe my heartiest thanks of
(Managing Director),
ATLANTA
ELECTRICALS.PVT.LTD, for giving me an opportunity to be a part of the Atlanta electricals and I am also thankful to other officers as under for allowing me to do research in their prestigious organization and providing necessary information for the research project.
Mr. Vihang Shah (Marketing Manager) Mr. Avniben Mehta (Training Officer)
Moreover, I am thankful to Mr. Snehal Bhatt, our Project guide for assisting me in every way to prepare this report. He shared with me his valuable knowledge and guided me from time to time in order to improve my project. I would like to thank all those people who were a part of this report in some way or other for providing me all possible help and cooperating with me.
6
Without their cooperation I would not have been able to get their valuable responses and thus would not have been able to complete the project.
Chirag Parikh
DECLARATION I, CHIRAG PARIKH, hereby declares that the report on “Summer Training” entitled
“MARKETING RESERCH ON TENDER ANALYSIC” is a result of my own work and my indebtedness to other work publications. Correction if any will be duly acknowledged.
Place: Anand Date: 21th July 2012 CHIRAG U PARIKH
7
EXECUTIVE SUMMARY
Formed in 1983, Atlanta electricals began the cooperative movement in India and formed an apex co-operative organization, ATLANTA ELECTRICALS.PVT.LTD., which today is jointly owned by some transformers product in Gujarat state. Atlanta electricals is making ? largest transformer product in organization. They can attract to customers to buy the product generally the product will buy government as well as private company and also power company and providing quality product, which are good value for money. Atlanta electricals manages your own company and manage your branch in India It active channels of distribution and of course the dynamic advertisement in industry newspaper. In 2010-2011 turnover of company 53 carror and in 2011-12 it has become the 120. In addition to it a market research on the „marketing research on tender analyses has been done in Gujarat state. This survey is useful for the company to know the status of product in Gujarat. This will enable the company to take appropriate decision as
8
needed to increase. The survey has been analyzed by presenting it in the form of graphs and tables and based on it; the interpretations have been made for the same. The results and findings have also been made for the organization to help management in their decisions. Lastly, the recommendations have also been made for the organization.
PART-I General Information
9
Company profile
10
Incorporated in the year 1983, Atlanta Electricals Pvt. Ltd., has consolidated its position in the power generation and transformer industry as a manufacturer of wide range of special application transformers which conforms to the quality expectation of both domestic and international markets. Accredited ISO-9001-2008 from NABCB, the company today is proud of have designed and manufactured more than 4500 Transformers, which are in use in various State Electricity Boards and other priority sectors such as Private Electricity supply Companies, Steel Plants, Hydel Power Projects, Windmill Plants, Textile units, Oil Units etc both in India & abroad . Committed to highest level of services and excellence, the company initially emerged as a partnership firm under the name Atlanta Electricals. The capability to develop world class power, distribution, and specialty transformers is credited to the creation of a world class infrastructure at Vitthal Udyognagar near Anand, one of the developing industrialized cities of India.
Built upon an area of about 26000 square meters, now a private limited company Atlanta has witnessed multi-fold growth manufacturing Power, Distribution and special transformers up to and including 160 MVA / 220 kV class.
11
Atlanta Electricals believes in being a conscientious corporate citizen. It strongly believes in the concept of CSR. Hence, it has tied-up with Government Women ITI, Anand, in the form of public private partnership.
Organization chart
12
HEAD OFFICE
ATLANTA ELECTRICALS PVT.LTD. Plot No. 1503/4, GIDC Estate VithalUdyognagar, Anand – 388 121 Gujarat, INDIA. (40kms from Baroda on Baroda Ahmdabad National Highway)
13
Phone: +91 2692 235023 / 237185 Fax: +91 2692 237203 Email: [email protected]
BRANCH OFFICE
MUMBAI OFFICE Mr. H. D' Silva, Director 74, Silver Sea Apartment Juhu Road, Near "LIDO" Talkies Santa Cruz, Mumbai - 400 049. Maharashtra, INDIA. Phone: +91 22 26602258 Cell: +91 9892120120
HYDERABAD OFFICE Mr. Ravi Hariharan Plot No. 191, 503, Kamdhenu Towers, Motinagar Hyderabad – 500 018. Andhra Pradesh, INDIA. Phone: +91 40 23833066 Fax: +91 40 23832371 Cell: +91 9490493297
CHENNAI OFFICE Mr. P.G. Saravan Kumar No. 26, Viman Nagar Chennai – 600 074 Tamil Nadu, INDIA. Cell: +91 9841350100 Email: [email protected]
14
KOLKATA OFFICE Mr. P.S. Jha UshaNivas, 18 – D Anand Palit Road, Kolkata – 700 014. West Bengal, INDIA. Phone: +91 33 23833066 Fax: +91 33 23832371 Cell: +91 9431035314 / 9934009011 / 9931240771 Email: [email protected]
PATNA OFFICE Mr. G.P. Jha A-1, New Road Dujra Buddha Colony, PATNA – 800 001. Bihar, INDIA. Phone: +91 612 22539067 Fax: +91 612 2237483 / 2230612 Cell: +91 9431035314 / 9934009011 / 9931240771
OUR VISION
15
The expertise of competent personnel and the benefits of a sound infrastructure directly translate into Quality products. Each of our transformers undergoes various examinations at different stages of production and is tested for all routine tests conforming to IS-2026 (Equivalent to IEC-60076). Regular Quality Checks ensure that each ATLANTA transformer builds enormous goodwill for the company.
Our transformers up to and including 31.5 MVA 220kV class, 60MVA, 132/66 kV class are successfully type tested at national Accredited laboratories like E.R.D.A, Baroda and C.P.R.I (Bhopal, Bangalore).
To serve our esteemed customers, in still better way, in terms of Early Delivery & so also Higher range of Transformers, “ATLANTA” has now successfully completed EXPANSION PROJECT for 160MVA, 220 kV class Power Transformers and the production for 220 kV class transformers has already started.
OUR MISSION
Our mission is to become largest Power, Distribution and Special duty transformers manufacturer in India and global market, known for its quality technology, fully integrated range, innovative directions, ethical behaviors and business results. Build long lasting customer relationship will make us preferred supplier.
Management
ATLANTA has been promoted and is managed by four technocrats, having an experience of more than four decades in the field of designing and manufacturing transformers. All the directors are engineers and have a complete understanding of this line of business. Apart
16
from well-experienced directors, there is a team of skilled, dedicated and enthusiastic personnel who are dynamic enough to respond to the various challenges . The promoters of the Company are well experienced in this field as is evident from the below mentioned facts.
Mr. Harshad. A. Mehta, B.E. (Electrical) has very rich and varied experience of more than 30 years in the field of transformer industry.
At the beginning of the career, he worked at different positions from Jr. Engineer unto Senior Officer (Design) in EMCO Transformers Ltd., where he was given a prestigious work of handling 25 MVA, 220 KV Class transformers right from mechanical design to procurement of materials & completing the unit for customer?s inspection. Due to his zeal & accepting challenging works, he succeeded & transformer was tested O.K. for all routine & type test in the first stroke itself. He worked in EMCO up to 1983 & then joined hands with Atlanta Electricals Pvt. Ltd.
Mr. Harendra. G. Shah, B.E. (Electrical) has very rich and varied experience of more than 40 years in the field of transformer industry.
During his 12 years tenure in EMCO Transformers Ltd. he had designed 25 MVA, 220 KV Class transformers of GEB & actively involved in execution of the same. He has also developed Moving Coil Voltage Regulators for the first time in EMCO in technical collaboration of Ferranti Ltd., England. He was promoted up to the level of Manager R & D. Thereafter he joined his hands with Atlanta Electricals Pvt. Ltd.
Mr. Krupesh N. Patel, an Engineer has a very vast experience in the field of Manufacturing of Transformer Laminations and Motor Stampings. He has also experience of general Management and Marketing as the Managing Partner of Amod Stampings and Venus Electricals. Experience of Mr. K.N. Patel is more than a decade in the field. He has been successfully spearheading the progress of the group for last 25 years.
17
Mr. Navin. N.Patel, B.E. (Mechanical) is son-in-law of Mr. Narharibhai and brother in law of. Mr. K. N. Patel. Mr. Navinbhai is also associated with the group for last over 2 decade and has been successfully contributing his all efforts to the success of the Group.
Mr. Navinbhai has been looking after the sales, Administration and the Accounts aspects of the Group since inception. Mr. Navinbhai has been responsible for achieving the muchcoveted mark of Rs.100 Core Group Turnover in 2005-06. Mr. Navinbhai has been a major factor in taking the group on the right path and maintaining the pace of the Group.
Certificates & Awards
18
Certificates & Awards
Awarded as Best Company in the field of Technology Innovation for 2009 by Gujarat State Government during Vibrant 2011 summit held in January 2011
Award as Best Company in the field of Technology Innovation of Technology for 2009 by Gujarat State Government during Vibrant 2011 Summit held in January 2011
Achievement Mobile Substation
It is substation with all the substation equipments and protective devices along with transformer mounted on a Trailer. They are generally used in emergency situations or at the places where land is not suitable for civil construction. Since this substations are on wheels they can be moved easily anywhere as and when required.
Client list
19
POWER UTILITIES
? ? ? ? ? ? ? ? ? ? ?
Gujarat Energy Transmission Corporation Ltd. Maharashtra State Electricity Board. Rajasthan State Electricity Board. Bihar State Electricity Board. Jharkhand State Electricity Board. Chhattisgarh State Electricity Board. Madhya Pradesh State Electricity Board. Central Power Distribution Company of Andhra Pradesh. Orissa Power Transmission Corporation Ltd. Damodar Valley Corporation. National Thermal Power Corporation.
INDUSTRIES WINDMILL
? ? ? ?
Suzlon Energy Ltd. Vestas Wind Technology (India) Ltd. RRB (India) Ltd. Elecon Engineering Co. Ltd.
STEEL INDUSTRIES
? ? ? ? ? ? ? ?
Electro herm (India) Ltd. Inductotherm (India) Ltd. Pillar Induction Furnaces Ltd. Viraj Profiles Ltd. R.L. Steels Ltd. Steel Industries Kerala Ltd. Welspun Gujarat SthalRohren Ltd. New Tech Forge &Foundary Pvt. Ltd.
20
SOLAR PROJECTS
? ?
Refex Energy Pvt. Ltd. Suntechnics Energy Systems Pvt. Ltd.
BIOMASS PROJECTS
?
A2Z Powercom Ltd.
HYDEL PROJECTS
? ?
Jyoti Ltd. Voith Hydro Pvt. Ltd.
TESTING LABORATORY
?
UL India Pvt. Ltd.
OTHERS VALUABLE CLIENT
? ? ? ? ? ? ?
Hindustan Petroleum Corporation Ltd. A2Z Maintenance & Engineering Services Ltd. Samay Electronics Pvt. Ltd. National Dairy Development Board. Sardar Patel University. Muljibhai Patel Kidney Hospital. Sayaji Hotels Pvt. Ltd.
Environment & Safety ENVIRONMENT
21
Atlanta Electricals takes responsible interest in the environment impact of its business activities. Its products are designed to contribute to the improvement in power generation and distribution system whilst reducing environmental impact. Continuous
improvements in the system have enabled the company to increase production and growth steadily with minimum damage to the surroundings.
The company aims for continuous improvement in the environment, prevention of pollution in compliance to environmental regulations. The company trains and motivates all its employees for implementing the environmental policy and enhances their performance in respective area of operation. For sticking and adhering to the above point ATLANTA has adopted system and has accredited by ISO-14001: 2004
SAFETY
Atlanta Electricals is an ethically responsible company operating with transparency. The company is committed to their employees for providing all kinds of services related to their health and safety from all hazardous/ accidental events that may occur at the plant.
The employees are given training for safe working practices followed by the safety rules.
? ? ?
Health treatment, which falls under company?s scope. Providing safe and modern tools and equipments. By adopting human and earth friendly technology for the manufacturing of products.
Atlanta has adopted OHSAS system and has been accredited by OHSAS-18001:2007.
Infrastructure
22
The 'all-in-one' facility at Vitthal Udyognagar works cover 26000 square meter land and 7000 Square meter built up area with a production capacity of 7000MVA per annum. Here production, fabrication, storage, painting, testing, oil handling, sales and admin functions are undertaken under one roof increasing production efficiency, reducing transport related emissions and most importantly for reducing costs & direct supervision on quality aspects.
Driven by passion for excellence and future vision Atlanta have successfully designed, manufactured, type tested and installed 31.5 MVA, 220 kV & 60MVA, 132kV Class Transformers. The factory is equipped for manufacturing 160MVA, 220kV Class Transformers.
This facility is equipped with world class modern equipment and managed by a highly skilled and experienced team of production personnel who consistently ensure that each and every production activity factors in an adhere to the high quality benchmarks established by the organization
In order to serve the customers with lower lead times and higher capacity & capability Atlanta has newly established 4000 Sq. meter built up area for manufacturing 160MVA, 220kV Class Transformers
For expansion of capabilities up to 315MVA, 400kV Class Transformers an additional land of 18000 Square meters has been purchased
The manufacturing facility is equipped with all the modern machineries that are required for a manufacturing capacity of 7,000 MVA per annum
23
PRODUCTION DEPARTMENT
Production Planning and Control
“PPC function essentially consists of planning of production in a manufacturing organization before actual production activities start and exercising control activities to ensure that the planed production is realized in terms of quality, quantity, delivery schedule and the cost of production”.
Objectives of PPC
? ? ? ? ? ? ? ? ? ? ? ? To deliver quality goods in required quantities to the customer in the required delivery schedule. To ensure maximum utilization of all resources. To ensure production of quality products. To minimize manufacturing cycle time. To maintain optimum inventory level. To maintain flexibility in manufacturing operations. To co-ordinate between labor and machine and various supporting departments. To plan plant for future requirements. To remove bottlenecks at all stages of production. To ensure effective cost reduction and cost control. To produce effective results for least total cost. The ultimate objective is to contribute to the profit of the firm
24
Scope of PPC
i. ii. iii. iv. v. vi.
Materials Methods of production Machinery and equipments Manpower Routing Loading and scheduling
i. ii. iii.
Dispatching Inspection Evaluating the performance of
machines, processes and labor iv. Cost control (wastage reduction, Value analysis, effective utilization)
The activities involves in production planning
? designing the product ? determine the equipment & capacity requirement ? Layout design ? Developing material handling system ? Determine the sequence of operations ? Time requirement for different activity ? Determine the production quality and quantity levels
Factors determining production-planning procedures
? Volume of production ? Nature of Production processes ? Nature of operations
PRODUCTION PROCESS FLOW
25
Winding Construction Core Assembly
Connection Process
Tapping Device Assembly
Tanking & Erection process
Drying Process
Tank Fabrication
Fitting with All Accessories
Winding Termination
Painting
Oil Filling & Filtration
Testing
Dispatch
26
Graphical representation of Production process
27
Winding Construction
Transformer windings are designed to meet three fundamental requirements, Viz. mechanical, thermal and electrical. They are cylindrical in shape and are assembled concentrically. Paper insulated conductors of high conductivity & soft drawn E.C. Grade copper is used which comply with the latest Indian as well as international Standards.
Windings are made with great care by well experienced techno-crafts man in dust free & temperature controlled environment.
Transpositions are made in multiple conductor windings, to ensure uniform current distribution, to minimize circulating currents, to decrease eddy current loss and improvement of the lamination factor.
Core Assembly
Core is built with Cold Rolled Grain Oriented Silicon Steel, low loss silicon steel lamination. Bonded core design/ technique are used to eliminate whole punching and to minimize fixed losses and Magnetizing Current. Use of Hip grade & Laser scribed Laminations and rigid clamps significantly reduce vibrations and noise level. Cooling ducts are provided in large transformers for efficient circulation of oil to keep temperature of core well within limit without affecting the flux distortion and also in the core suitable insulation paper are inserted between some laminations for the purpose of reducing eddy currents and also minimizing magnetic short circuit.
CCA & Connection Process
L.V. Windings are normally placed near core over insulating cylinder and oil ducts. HV Windings are assembled co-axially placed with respect to LV. Spacers between coils are 'T' shaped for added firmness. Coils are assembled with best insulating materials and are adequately clamped. SPA methodology is now a day widely adopted to have its special beneficial characteristics.
28
The winding is rigidly supported by a common spacer ring of dandified wood at the top and bottom for precise alignment. Well profile angled rings are placed between LV & HV windings to reduce voltage stress level. The ends & tapping leads of all windings are connected by special extra flexible, insulated copper cables which are rigidly braced in position.
Tapping Device Assembly
Generally Taps are provided on HV Windings for HV Variation or LV Variation as specified by customer. These are brought up to a gang operated switch, suitable for external manual operation and can be locked in any desired position to avoid unauthorized operation.
Tanking & Erection process
Dried out CCA very first proceed for tightening before application of hot Oil shrink aging for 24 hours. The oil shrink aging process avoids looseness of active parts during it?s service at site. At last uniform pressing is done on CCA. High mechanical rigidity is achieved by hydraulic pressing at circulated force and tightening all pressure screws..
Drying Process
For transformers up to 33 KV, drying is carried out in well ventilated, electrically heated oven for a period determined by electrical tests. The transformers are then immersed in freshly filtered hot oil and allowed to stand for a period until all trapped air is escaped.
For transformers with voltages of 66 KV and above, drying out treatment takes place in a vacuum drying oven. The core and windings assembly is placed in oven and initially heated at 90°C for some time. During this period, heated air is circulated rapidly and the moisture laden air is bleed off at frequent intervals. Vacuum is then applied, and heating of the core and windings assembly is continued simultaneously.
29
Tank Fabrication
Protection of active part in transformer is very important. While achieving the optimized size of transformer to suit the site condition for installation. The main role of the tank is to protect the active part and tank is manufacture to have sufficient strengths to withstand internal & external faults that may occur during operation. Tanks are fabricated from low carbon M.S. Sheet of best quality proceeds by qualified welders. The tank is designed to withstand vacuum and pressure test as per national/ International standards.
Final Fitting with All Accessories
All the standard fittings conforming to respective standards are provided on each transformer. In addition to this the following optional accessories, wherever applicable, can be provided if ordered:
? ? ? ? ?
Oil Temperature Winding Temperature Indicator Double Float Buchholz Relay Magnetic Oil Level Gauge Pressure Relief Valve / Explosion Vent
HT & LT Winding Termination
Terminals to suit Customer's requirements can be provided. Outdoor bushings are normally provided for the HV & LV terminals. HV outdoor bushings are supplied with arcing horns as standard. Air insulated and compound filled cable boxes, with or without disconnecting chambers, can be provided to suit customer's specification. The terminals of our transformers can be made suitable for heat shrinkable cable termination system.
Painting
Metal which has been pre-treated by means of shot blasting to remove rust and welding scale is thoroughly cleaned, and then a coat of epoxy zinc chromate primer paint is
30
immediately applied to all external surfaces. This anticorrosive primer has rust inhibitive properties and excellent chemical resistance.
Oil Filling & Filtration
All the Transformers are supplied with first filling of oil conforming to IS 335. Before filling, oil is heated, filtered and vacuum treated in filter machine to remove any foreign particles, moisture and air.
Testing
Before dispatch each and every transformer is subjected to all routine tests as specified by IS/IEC/BS/ANSI standards. The company has fully equipped test laboratory for conducting all routine tests and temperature rise test in accordance with national & International Standards.
Transformers up to 20MVA, 66kV c lass are Short Circuit, Impulse tested , while 31.5 MVA,220 kV and 60MVA, 132/33kV transformers are impulse tested at nationalized laboratories like CPRI,ERDA etc which stands us as a reputed & quality transformer manufacturer.
In addition to the normal routine test facilities, the following measure type test facilities are available in house as per national/international standards.
? ? ? ? ? ?
Partial discharge test Noise level measurement Temperature rise test setup Harmonic measurement & analysis SFRA Test Tan delta and capacitance measurement
31
Dispatch
Main body of transformer is covered by polyethylene sheets while other loose accessories are shipped in standardized seaworthy wooden packing boxes with ship marks and contents specified for damage free shipment.
Many of transformers are dispatched with VCI packing looking towards the climatic condition of ultimate customer?s destination. Shipment takes care of balancing of the weight while loading the transformer on to the transport vehicle. Proper welding is done on the base so that there is no scope of vibrations during transportation irrespective of quality of roads.
32
Finance Department
33
FINANCE STRUCTURE
Chairman and managing director
Joint managing director
Finance executive
Senior Accountants
Assistant accountants
34
INTRODUCTION
Finance is the most crucial part in any organization. Finance is required in each & every stage of the business. Business is nothing but a process of making money through money. The finance department of a business takes responsibility for organizing the financial and accounting affairs including the preparation and presentation of appropriate accounts, and the provision of financial information for managers
The primary purpose of the Finance Department is to monitor and report on the financial position of the Atlanta electricals and to provide an excellent level of service to their public customers.
It can be acquired through various sources. After the acquisition of finance, the work of utilization of finance is to be decided. The finance department has to deal with not only the procurement of finance but also with the proper utilization of it. Finance is the basic requirement for purchase of assets, production of goods, marketing, selling, etc. The finance department takes the decision regarding financial matters. Thus, we can say that finance dept. is one of the most important dept.
IMPORTANCE OF FINANCIAL MANAGEMENT
Proper finance is the real key to the success of any business enterprise. Without proper finance a business neither survives nor expands and modernizes. It is the finance, which works like a lubricant, which keeps the organization dynamic. Keeps men and machine at work. The following are the points highlight the importance of finance. ? ? ? ? ? ? Finance for business promotion. Finance management for optimum use of firm. Use for co-operation in business activities. Useful in decision-making. Determinant of business success. Measurement of performance. .
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? ?
Basis of planning, co-operation and control. Useful to shareholders and investors.
The Main Areas Covered By Financial Department in Atlanta electricals
? ? ? ? ? ? Book keeping procedures. Creating a balance sheet & profit and loss account. Providing information to management. Management of wages & salary. Raising Funds. Cost allocation.
Capital Structure in Atlanta electricals
Capital structure of an organization refers to procurement of capital. Capital structure including all the financial. Thus capital structures of an organization show how or through which sources raised. “ATLANTA ELECTRICALS” does not have any other source of raising fund from its profits. For any undertaking it is financial by your self financing.
Year Sales
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YEAR 1983-1984 1984-1985 1985-1986 1987-1988 1988-1989 1990-1991 1992-1993 1993-1994 1994-1995 1995-1996 1997-1998 1998-1999 1999-2000 2001-2002 2002-2003 2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010 2010-2011 2011-2012
Sales(lakh,caror) 28 Lakh 34 Lakh 38 Lakh 58 Lakh 64 Lakh 79 Lakh 86 Lakh 97 Lakh 1.5 5.8 9.89 13.6 14.8 16.84 18.89 21.74 22.89 23.8 24 35 58 86 120
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Human Resource Department
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ORGANIZATION CHART
Chairman ? ? ? Managing Director ? ? ? Assistant General Manager ??????? ? ? Administration and Purchase ?????????????????? ? ???????????????HR manage
? ? ? ? ? ? ? ? ? ? ?
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? ?
ORGANOGRAM OF PERSONNEL DEPARTMENT
MANAGING DIRECTOR
PLANT COORDINATOR
GENERAL MANAGER (PRODUCTION) (ADMIN) ASSISTANT PLANNING ENGINNEER
GENERAL MANAGER (ADMIN)
MR/MA
HR EXECUITIVE
SAFETY INCHARGE
HR ASSISTANCE
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INTRODUCTION
There is a well versed Quote saying that “Employees are the assets of any organization” Which depicts that they are most important tool of organization. Thus to maintain them for the organization, Personnel department (Human Resource Department) is kept for the well being of employees. The function of Human Resource Department can be seen in each and every department of any organization. Thus it can be easily said that “The Human Resource Department” is the heart of any organization. The function of Human Resource Management is to manage the people working in the organization. It mainly focused on the intrapersonal relationship and interpersonal relationship of employees. Human Resource Management in simple words means planning, organizing, directing and controlling of procurement, recruitment, selection, training and development, compensation, integration, maintenance, appraisal, allocation and separation of Human Resources Thus, Human Resource Management refers to set of programmed, functions and activities designed and carried out in order to MAXIMIZE the employee?s as well as organizational efficiency and effectiveness.
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Human Resource Management at Atlanta electricals
“Atlanta electricals is one of the leading company” It shares collaborative and friendly relationship with preferred partners, employees, consumers and other workers involved to it. It maintains a transparency in handling the above relations and stick to its standards. The HRM function or Personnel department function in Atlanta electricals is indeed vast. All major activities since working of a worker – from the time of his/her selection in to an organization until he/she resigns or get retired or leave job for any reason – comes under the preview of HRM The HR planning is very smooth and transparent. It made Atlanta electricals a HUGE BIG Family of approximately 80 employees. In Atlanta electricals major attention is given on the welfare and Safety of employees. They are also given different kind of incentives to increase their production effectiveness. The company also focuses on developing human value and potential through various bearing and development activities and provide favorable atmosphere. All these functions are performed by HR in Atlanta electricals.
Human Resource Is Divided Into Different Parts
The HR in Atlanta electrical mainly divided into four sections: ? Personnel Department
? Recruitment, selection, training, industrial relations, negotiation with Union etc. ? ? Administration Department Its handles canteen, security, welfare facilities, safety, any theft or loss,
Absenteeism, events, AGM meeting organizing, licensing work, etc.
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? ?
Time Keeping Department It handles salary & wages, records of employees, provides benefit of statutory,
ESS, Form fill up, punching System, provident fund, ESI etc. ? ? Telephone Department & Computer Department Maintains the connection of each department and provides facility of CUG to
each employee to remain in contact while doing work. So that if any query or problem occur they can contact each other easily. Computer system handles the whole MIS in account department .
Recruitment
Recruitment is a process of searching for prospective employees & stimulating them to apply for the job in the org. Recruitment of an employee is done on the bases of “Human Resource Planning” carried by Atlanta electricals Mgt. At Atlanta electricals recruitment is done through both sources i.e. internal as well as external sources.
?
Internal Recruitment: Recruiting employees internally like promotion, transfers, etc.
?
External Recruitment: Recruiting employees form job portals, employment exchange, campus interview,
advertisements. Uses External source of recruitment mostly.
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Selection
Selection procedure includes the selecting Right candidate, at Right time, for right job. It is as follows: ? ? ? ? ? ? ? ? ? ? Application form Bio-data analysis Short-listing. Interviews References/security screening Ability tests Aptitude, intelligence and personality Work experience/short term contracts Medical checkups. Placement/Appointment.
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Design department
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The marketing department gets the order at that time the order copy distributed the purchase, design, and planning section, inventory, account section. The company will give the specification to the marketing department and give the time to make the design for the product. The designer makes the design with in the time. In addition, they can go to the purchase department and check out the entire inventory which is available or not. If the row material required then they can give the order for specific product. After that marketing department gets the design and they can send to the company which they can give the order the company analyzed and finally they can give the order to make the transformer. The marketing department gets the job order number with all the specification. They can immediately send to finance, marketing, and purchase department
Effective design can provide a competitive edge
? ? ? ?
matches product or service characteristics with customer requirements ensures that customer requirements are met in the simplest and least costly manner reduces time required to design a new product or service minimizes revisions necessary to make a design workable
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Purchase and inventory department
Inventory Stock of items held to meet future demand Type of inventory ? Raw materials ? Purchased parts and supplies ? Labor ? In-process (partially completed) products ? Component parts ? Working capital ? Tools, machinery, and equipment
The Inventory Order Cycle
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The marketing department gets the order the order copy will go to the purchase department. The purchase department shows the design and the company specification. As per the specification, they can list down all the material what ever the material is required in this product with coated price. They are co-ordinate to the inventory management. They will check the material it is available in the where house or not. The inventory management will maintain the stock. They cheek which the material is accentual for initial stage they can give the order. After that, they can give the order for new material. Purchase department design department co-ordinate together. Because the product design is not ready then the purchase department cannot purchase the material. Because the reason is that without specification, company cannot buy the material. First, the purchase department shows some specification and they have to list down the material list. After they have to check the material, it is available in warehouses. If it is not available then can give the order before that they can show the list of company, which can give the material very fast, quality, is good, they full fill the quantity, give the transportation farcicality, and the main thing is the material give in cheaper rate than you can give the order.
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INDEX
SR.No 1 2. 4. 5. PARTICULARS Introduction Organization chart Marketing yesterday and today Marketing Research
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INTRODUCTION
Acc. to Philip Kotler, “Marketing is a social & managerial process through which individual & groups can obtain what they need & want through creating, offering & exchanging product value with others.” Marketing is comprehensive term, marketing is management functions to plan promote & deliver product to customer. A successful marketing strategy has better marketing tools by which the firm may overcome existing competition. We have to be strong either on one front as all other fronts, which create a demand for our products. At any time there may be no demand adequate and marketing management must find ways to deal with marketing different demand status. Atlanta electricals.ltd has a marketing department branches in several cities like Anand Mumbai, Chennai, Hyderabad, Kolkata, All marketing decisions are taken from these branches. Marketing department of the Atlanta electricals Limited is a crucial part of its organization. The company can achieve its subsidiary objectives along with the primary objectives with the help of marketing department With the help of the marketing department Atlanta electricals as a company has not been successful in gaining the sales volume but also earned goodwill for itself. As a result of the efforts made by the marketing department. Atlanta electricals is enjoying a prestigious position in the engineering industry.
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ORGANIZATION CHART
The main aim of marketing department is to translate consumers demand into physical product or services. It helps the whole organization. It knows the demand of consumers through marketing channels. The organization of marketing department is dependent on structure of marketing department.
The marketing department of Atlanta electricals in Mumbai & branches of marketing department are distributed in several cities.
The organization chart of marketing department of LG is as follows:-
PRESIDENT
Executive vice president of Marketing & Sale
SALES VICE PRESIDENT
Marketing Vice President
SalesForces
Other Marketing Forces
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MARKETING YESTERDAY AND TODAY
Business is changing at the speed of thought – literally, as across the globe, somewhere or the other; someone comes up with something that revolutionizes the entire concept of business, as it is understood then. To keep pace with these developments, marketing has become more intricate and scientific than ever before. Today no firm can afford to rest on past laurels and be complacent about its market. Competition is more intense and cutthroat than ever before, and the firm has to meet all these challenges, most in the form of direct or indirect marketing strategies. Yesterday was different, in the sense that firms that enjoyed a good market reputation did not need to market themselves to their consumers again and again. But today, times have changed. Keep competition poses challenges that have to met and countered, and the customers are more demanding than they were around 20 years back. Past achievements are no longer a company?s claim to supremacy. Earlier, marketing was confined to the narrow scope of selling. But now, marketing is concerned with all activities aimed at finding wants and filling them. The mantra followed the world over is “customer is the king”. It is the customer alone who keeps the business going and provides employment to people. If the current trends were anything to go by, the future would only add to the misery of unprofessional or pedantic forms. Only firms willing and able to change according to changing market conditions and consumer demands would thrive in the market.
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Marketing research
Beside the internal report of marketing executives, the management often focused studying of specific problem & opportunities for better marketing activities. The management often has to face many problem related with marketing like pricing decision, promotion decision, market segmentation etc. these problem look to be decreased of marketing & therefore the exact cure is required. In marketing research the marketing is the doctor to cure all these diseases.
We can find its systematic meaning from definition shown below “Marketing Research is the systematic design, collection analyses & reporting of data and finding relevant to specific market situation facing the companies.”
The Atlanta electrical, Limited carried out their research work in regular interval when there is fluctuation in sale of any product of the company. Sometimes the company also carried out research work to know the view of people about the new introduced product of the company.
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INTRODUCTION
Marketing Mix of a Company includes 7 P?s of marketing. But generally they can be precisely described under four major heads viz, Product mix, price mix, promotion mix, and place mix. Product mix answers the question as to what, when, how, how much etc. to produce. Price mix answers the question as to the produce good should be sold at what price. Promotion mix suggests the promotional activity that has to be undertaken. Place mix describes distribution modes and channels.
Marketing mix is the bridge that diminishes the gap between the products and consumes without marketing all production activities would be fulfill. Therefore more production is not enough. It is equally important to make the consumer aware of the goods produced. After the consumer importance to distribute the goods to all prospective consumers. But the marketing activities do not here. The view and ideas of the consumers are taken into and the product is to be changed according to the consumer?s needs. Thus the sum total of all the activities undertaken to satisfy the consumer?s wants and demands constitutes the activities of marketing. Marketing is comprehensive firm and it includes all resources and a set of activities necessary to direct and facilities to direct the flow of goods and services from product to utility consumer in the process of distributing. In other words marketing comprises of all the activities involved in the determination and satisfaction of consumer needs at a profit.
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1. PRODUCT
Product is an engine of Vehicle of the company for providing consumer satisfaction. The product is the most important converser by which firms can prove its efficiency identification of quality. Product is the symbol of the business firm product is the center point around which all the activities of business.
2.
PRICE
Price is the matter of vital importance to both seller and a buyer in the
market place. Without pricing there cannot be marketing only when a buyer & a seller agree on price we can have exchange of goods or services.
4.
PLACE
The Place mix decision, the decision of location also plays critical role
for retailer should locate enough stores in easy city to get gain promotion & distribution economic. The place includes channels of distribution, coverage, inventory transport, warehousing etc.
3.
PROMOTION
Promotion is the process of Marketing, Communication. Promotion has
three major purposes; it communicates marketing information to consumers, users & retailers. The Promotion mix includes the following:-
Sales Promotion, Advertising, Sales Force, Publicity, Direct Marketing.
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INTRODUCTION
The product is the most tangible and important single component of the marketing programmed. Product said to be the heart of the marketing mix. The whole marketing programmed is based on the product.
It is said that nothing happens in our economy unless there is a sale or purchase of product. Product is the sole of all over marketing activities without a producer; marketing can?t be imaged through which the transaction takes place.
It gives life to all marketing programmed. So the main responsibility of management should be to know its product well. In the book of Philip Kotler there is a sentence “The first commandment in marketing knows their consumer the second is to know their product.”
It is not necessary that product must be physical it may be service product and other but main theme is that it is capable of delivering satisfaction of wants or need. Product is the pivot around which all the marketing selectivity?s revolve without product, all the marketing activities become useless. People satisfy their needs and wants with products. Product can be defined proudly to cover anything that can be offered brings to someone to satisfy a need or want normally, the ward product brings to mind a physical object such as on automobile, a television or a soft drink. We normally use the expression “product and services” but in thinking about products, their importance lies not so much in owning them as in using them to satisfy our wants.
Manufacturers get into a lot trouble by paying more attention to their physical product then to the services produced by these products. The marketer?s job is to sell the benefits or services built into physical products rather than just describe their physical features.
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Types of Product
Atlanta electricals has Different Products & it is described as under:
1. Power Transformers 2. Distribution Transformers 3. Furnace Transformers 4. Neutral Earthling Transformer 5. Motor Starting Transformers 6. Dry Type Transformers
Power Transformers
Transformer with rating 5MVA and above 33kV voltage class is normally known as Power Transformers and is installed in Substations with various protective devices.
Distribution Transformers
Smaller ratings up to 5 MVA and Voltage range up to 33 KV. Normally connected to Power Transformer Grid lines to distribute to load centers. Very small rating up to 100 KVA, 11 KV are mounted on pole to supply lighting and other domestic load. Above 160 KVA to 2000 KVA are normally for Catering to Industrial load or large Town ship / Mall load.
Furnace Transformers
They are connected to electrical Furnace and are suitable for supplying power at high current.
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Neutral Earthling Transformer
They are connected to electrical Furnace and are suitable for supplying power at high current.
Motor Starting Transformers
Large rating motors can not be started directly on line, since they draw heavy starting current. These are Auto-transformers which allow motor to start at lower Voltage and as motor picks up speed, contactors operate and motor is connected direct to lines and transformer is taken out of service.
Dry Type Transformers
These are basically distribution transformers. Dry type transformers are preferred to oil cooled transformer, in place where there is fire hazards e.g. thickly dense area like Big-Store, Multistory Building, theatres etc. Since these are located near load centers, long line connection and transmission losses are reduced. The higher cost is partly compensated by lower transmission loss, smaller length of conductors and lower losses. Great care must be exerted since live parts are accessible.
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Image of product Furnace Transformers
Power transformer
Mobile transformers
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Quality
The Meaning of Quality
The Meaning of Quality
Producer’s Perspective
Consumer’s Perspective
Quality of Design Quality of Conformance
•
Production
Conformance to specifications Cost
•
• •
Quality characteristics Price Marketing
Fitness for Consumer Use
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Quality Policy
We are committed to manufacture, service & timely supply of Power, Distribution and special type of transformers conforming to the specifications as per the client requirements
Our supplier chain is well assessed as per our QAP which serves as a solid foundation for us to put up the best quality product in the market
Close inspection of incoming materials, controlling in-process parameters, timely assessment, up gradation of supplier chain, thorough inspection and testing of the transformer ensure consistent high quality standards
We are committed to continuous improvement in performance through effective implementation of quality management system.
Product Quality and service quality
Product quality elements
Service quality elements
I. II. III. IV. V. VI.
Performance Features Reliability Durability Serviceability Safety
i. ii. iii. iv. v. vi.
Time & Timeliness Completeness Consistency Accessibility & Convenience Accuracy Responsiveness
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Quality endurances certificate
?
We are committed to manufacture, service & timely supply of Power, Distribution and
special type of transformers conforming to the specifications as per the client requirements
?
Our supplier chain is well assessed as per our QAP which serves as a solid foundation
for us to put up the best quality product in the market
?
Close inspection of incoming materials, controlling in-process parameters, timely
assessment, up gradation of supplier chain, thorough inspection and testing of the transformer ensure consistent high quality standards
?
We are committed to continuous improvement in performance through effective
implementation of quality management system
Quality ISO9000-in year 2008
?
WE all at act with absolute honesty and integrity in believes with our customer?s employee, stake holder and society at large
?
We will encourage creativity by motivation across the organization and offer equal opportunity for growth to all employees through team work, commitment and discipline
?
We will always adopt fair practices and there by aim to become a symbol of trust and reliability for all stake holders
?
We will strive to maximum best returns for stakeholder in a balance manager.
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Warranties
Generally the warranties are depends on the product. The Atlanta electricals give 1year warranty and 3 free service .some parts will be replaced and if it is not possible to replace the parts than they can repair the product all are mentions on the agreements paper. The companies give the delivery of the product with all specification. And they also mansion in the paper some parts will be replaced when any kind of problem is occurred in that the tender price also should be consider when the product price is low than they can mansion regarding all the product some parts can not be replaced. The company buy the row material some material are so costly so they can take the warranty of the parts like copper, meter circuit, cooling pipe replaced when any defect of the product.. The company can dispatch the product to the customers and the problems is accrued at that time the marketing department give the responsibility to solved the problems the parts will be replaced if the product is in warranties period. The same warranties are given to the customers. The company all ready take the warranties all the material
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INTRODUCTION
Price is the only element of marketing mix that produces revenue. All other elements are product, place and production procedure etc. Pricing composition is the first problem facing the marketing executive.
Companies handle pricing in a variety of ways. In small companies prices are often set by the top management rather than by the marketing or sales department.
PRICING POLICY
There are various methods of pricing such as going rate pricing, customers cost plus pricing, mark up pricing, value pricing etc. Pricing policy varies from organization to organization and from company to company. The pricing policy of the two companies who are competitors may not be same. But it helps in determining the price of the products. Atlanta electricals gives more importance to prices they set price as possible low so that the tender must be approve and also purchase their product.
The price policy of Atlanta electricals is formulated keeping in mind, the fact that majority of Atlanta Consumers belongs to the government, public and private industries. Therefore the pricing policy is formulated in such a way that it is affordable by all the industries.
Pricing Objective
It is only of company to decide the objectives of pricing before determining the price. The most important objectives of pricing are to maximum profit. So they fix price that gives maximum profit and other objectives are:
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A company can pressure any of the six major objectives by its pricing which are as follows: 1. To survive in the market. 2. Maximize current profit 3. Maximum current revenue 4. Maximum sales growth. 5. Maximum market skimming 6. Product quality leadership. Atlanta electrical has adopted many methods for pricing which are as follows: 1. Penetration Pricing
This method is generally adopted at the time when the company has just entered into the market or newly started company uses this method. In this method The product price is lower then the substitutes in the market through which customers are attracted. 2. Psychological Pricing
Sellers should consider the psychology of prices in addition to their economics. Many sellers believe that the prices should end in odd numbers for such company prices dominate in the newspaper all in odd numbers i.e. product price is Rs. 48799 in stead of Rs.48800. 3. Skimming Pricing The Atlanta electricals do not used This method because generally the company fill up the tender and they take the order and there are lots of competitors so that which ever the price is less the can give the order they can not give any scheme. But some time the company sells the transformer very less price when the contract has been canceled.
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Introduction
This is third important element of marketing mix. It is also known as distribution mix. Between products & the final customers there are so many marketing intermediates performing a variety of function. In place mix, we take into account various distribution channel of the organization storage inventory control system & physical distribution of the products.
So, place mix is related to various places where marketing activities of the firm are carried on. Therefore place mix covers all the major activities of marketing as a related place. Due to this place mix, it covers all the markets of the product transport area & also include the inventory & storage department of the firm.
So, we can say that the scope of place mix is much wide .
Channels of Distribution
Channels of distribution generally depend upon the nature of product, volume of sales and trade practices adopted. The set of marketing institutions participating in the marketing activities which involves the movement of all goods and services from the primary producer to the ultimate user or consumer is called the distribution channel. In modern era, with the increase in size and production of the unit, it is very difficult to sell the products directly to the consumer so they have to adopt, distribution channel with middlemen like wholesalers, distributors, Retailers, etc.
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DISTRIBUTION CHANNEL
Own company
Client Company
Distribution Network
Some companies have small distribution network because it wants to establish its image in small market and to create monopoly of its product. Some companies have large coverage of market; generally they are large size companies.
Atlanta electricals has coverage in whole India. In international market it covers more than 3countries like South Africa, Dubai, and ithopiya,
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Locations
In Place Mix location plays a significant role because it decides many decision like channel of distribution, its cost coverage etc. Location should be selected in taking consideration the factors as follows:
? ? ? ? ? ?
Availability of raw materials Cheap and skilled Labor Transport factor Government assistance Personal Factor Market Factor
The present location at the firm is optimum for all necessary infrastructure and other facilities are available easily. The finance & banking as well as other facilities like labor supply, accessibility to markets, and proximity to needed transportation are also easily available at this location.
Transportation
Transportation means transport goods from one place to another place. In export order Atlanta electricals send a goods by ship way. They send goods from kandla port which is one of the free trade zones in India. Atlanta electricals send order by printed box shipping co.pvt.Ltd. It is natural that, in domestic market they use a road way by transportation. There are tow transport generally used by Atlanta electricals 2) Punam carrying corporation 3) Pooja carrying corporation
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Introduction
Promotion has three specific purposes. It communicates marketing information to consumers, users and reseller. It is not enough to communicate ideas. Promotion persuades and convinces the buyer and influences his/her behavior to take the desired action. Promotional efforts act as powerful tools of competition providing the cutting edge of its entire marketing programmed. Broadly speaking promotion means to push forward or to advance an idea in such a way as gain as its acceptance and approve. Promotion is any communicative, activity whose main objective is to move forward a product, service or idea in any channel of distribution. It is an effort by a marketer to inform and persuade buyers to accept, recommended or uses the article, service or communication with an additional element of persuasion. The promotional activity always attempts to affect ideas, products services etc. is the heart of promotion Modern marketing causes for more than developing a good product priding attractively and making it accusable to target Customers Company must also communicate with their present and potential customers.
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ADVERTISING
Advertising is any form of non-personal presentation of ideas, goods, and services for the purpose of forcing the consumer to purchase. “Weeler “ The above definition clearly reveals the nature of advertisement. In other terms advertise means spreading of information?s. Three points can be making easy to remember what advertisement is. 1. 2. 3. Paid form Non personal presentation of goods, ideas, & services Having an identify sponsor.
As far as the advertising of Atlanta electricals is concerned there is no doubt that, it is adequately and continuously managed with considerable efforts in very accurate directions.
TYPES OF ADVERTISING MEDIAS A. PRESS MEDIA
? Newspaper ? Magazine
B. DIRECT MEDIA
? Letters ? Vouchers & letter pads
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? Catalogues ?Broachers
C. AUDIO VISUAL MEDIA
? Exhibition ? Showcase ? Trade fair
SELECTION OF MEDIA
There is no. of choices available to the company for advertising its products. Nevertheless, it has to select the most cost efficient & that media by which most of persons are attracted. The reason behind better media is to have better reach, frequency & impact. The task of management is to identify available media, evaluate them as per considered factors & select the best media in order to achieve the set objectives.
Atlanta electrical Limited use following Medias for advertisement
1. Kinds of Product 2. Budget:-
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PUBLIC RELATIONS
Public relations are more subtle and rely mainly on your own personality. For example, you can deliver public speeches on subjects such as economics geo-economics, fur urology to several organizations (civic groups, political groups, fraternal organizations, professional associations) These speeches will enable you to develop new relationships and their cost is nill.
SALES PROMOTION
It includes fair trades, coupons, and discounts and is linked to the sales strategy. SALES bring in the money. Salesmen are directly exposed to the pressure of finding prospects making deals, beating competition and bringing money.
? Sales promotion tools:
Major consumer promotion tools Major dealer promotion tools Major business promotion tools
Atlanta electricals Company has adopted Major business promotion tools. The company gives commission to agent.
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Part II MARKETING RESEARCH
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SWOT ANALYSIS OF ATLANTA ELECTRICALS SWOT ANALYSIS OF HCCBPL STRENGTHS
? DISTRIBUTION NETWORK:
The Company has a strong and reliable distribution network. It is formed on the basis of the time of consumption and the amount of sales yielded by a particular customer in one transaction. It consists of a number of efficient salesmen, 8000 distributors and 700,000 retail outlets. The distribution fleet includes different modes of distribution, from 10-tonne trucks to open-bay three wheelers that can navigate through narrow alleyways of Indian cities and trademarked tricycles and pushcarts. ? STRONG BRANDS: The products produced and marketed by the Company have a strong brand image. People all around the world recognize the brands marketed by the Company. Strong brand names like mobile transformers and the power transformers add up to the brand name of the Atlanta electricals Company as a whole.
? LOW COST OF OPERATIONS:
The production, marketing and distribution systems are very efficient due to forward planning and maintenance of consistency of operations which minimizes wastage of both time and resources leads to lowering of costs.
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WEAKNESSES
? LOW EXPORT LEVELS:
The brands produced by the company are brands produced worldwide thereby making the export levels very low. In India, there exists a major controversy concerning copper and other harmful chemicals in transformers products.
? SMALL SCALE SECTOR RESERVATIONS LIMIT ABILITY TO INVEST AND ACHIEVE ECONOMIES OF SCALE The Company?s operations are carried out on a small scale and due to Government restrictions and „red-tapism?, the Company finds it very difficult to invest in technological advancements and achieve economies of scale.
OPPORTUNITIES
? LARGE INTERNATIONALMARKETS
The international market for the products of the Company is very high as compared to any other transformer manufacturer. The company will try to exposed your self and they try to gain more profit
? EXPORT POTENTIAL
The Company can come up with new products, like mobile substation which are not manufactured abroad and export them to foreign nations. It can come up with strategies to eliminate apprehension from people?s minds towards transformers products produced in India so that there will be a considerable amount of exports
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and it is yet another opportunity to broaden future prospects and cater to the global markets rather than just domestic market..
THREATS ? IMPORTS
As India is developing at a fast pace, the per capita income has increased over the years and the export levels have gone high. Majority of the people are now educated and understand trade to a larger extent. Hence, the demand for foreign goods has increased over the years. If consumers shift onto imported beverages rather than beverages manufactured locally, it could pose a threat to the Indian beverage industry as a whole in turn affecting the sales of the Company.
? TAX AND REGULATORY SECTOR
The tax system in India is accompanied by a variety of regulations at each stage on the consequence from production to consumption. When a license is issued, the production capacity is mentioned on the license and every time the production capacity needs to be increased, the license poses a problem. Renewing or updating a license every now and then is difficult. Therefore, this can limit the growth of the Company and pose problems.
? SLOWDOWN IN RURAL DEMAND
The rural market may be alluring but it is not without its problems: Low per capita disposable incomes that is half the urban disposable income; large number of daily wage earners, acute dependence on the vagaries of the monsoon; seasonal consumption linked to harvests and festivals and special occasions; poor roads; power problems; and inaccessibility to conventional advertising media. All these problems might lead to a slowdown in the demand for the company?s products
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Literature Review
Review of the literature indicates a plethora of research endeavors undertaken over the years aimed at trying to understand the benefits of project delivery systems/procurement methods that have been used in the last few decades. Both qualitative and quantitative research have been undertaken; Oberlender and Zeitoun (1993) quantitatively studied early warning signs of project cost and schedule growth, Pocock (1996) developed a method for measuring the impact of project integration on the performance of public sector projects, Bennett et al (1996) compared the cost, schedule and quality performance of design and build projects and design/bid/build projects recently built in the UK and Walker (1997) analyzed construction time performance by looking at traditional versus non-traditional procurement methods.
Others like Sid well (1982) used qualitative research methods to assess impact of client decision making upon construction process and project success. Ireland (1983) similarly analyzed the impact of managerial action on cost, time and quality performance in building. Elhag et al (1998) compared average tender prices per square meter of management contracts, design and build contracts and traditional contracts.
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Statement of the problem
Atlanta
electricals
is
the
company
which
makes
electricals
transformers. The problem is that when the company fills up the tender most probably the customers can not give the order there are various factor affecting to not get the order so I will try to find out what the problems and give the suggestion to the company
OBJECTIVE OF STUDY
1) The basic objective of study is to find what the factors influences to get the tender. 2) To know at which type of advertise is more effective. 3) To know the product quality which type of improvements is required. 4) To know about the technical?s specification which is very much influence to get the tender. 5) To know that the product price is high, low, very high compared to other products. 6) To know that the product after service is excellent or not. 7) To know the factors affecting the customers attitude towards transformers product.
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IMPORTANCE OF THE STUDY
This study will be a significant endeavor in promoting good work environment in the workplace and motivations of its employees. This study will also be beneficial to the students and engineering industry.
This study will be helpful to the engineering industry and business practitioners in training and informing them in the area of marketing management, objectives, and strategies. It will also serve as a future reference for researchers on the subject of marketing and corporate companies. And importantly, this research will educate clients in deciding on whether an industry e.g. business industry is really fulfilling its responsibility to the community or is just showing off to promote its business Organization is made up of people and function to people without people organizations cannot exists. The resources by themselves cannot fulfill the objectives of organization. They need to be united into a team. The main need of the study is;
? To define the impact of customer?s satisfaction at every place in the marketing management... ? To know how marketer are succeeded in the business organization.
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Research Methodology
Research design:
In simple words, „Research design is in fact the conceptual structure within which the research is conducted. According to kerlinger,” Research design is the plan, structure, and strategy of investigation conceived so as to obtain answers to research questions and to control variance.” Berned Philips has described the research design as a “Blueprint for the collection, measurement, and analysis of data”.
TYPES OF RESERCH DESIGN (1) Exploratory research design (2) Descriptive research design (3) Causal research design ? In this study a descriptive research design has been chosen. Descriptive Research Design
? This study describes the phenomena under the study. ? The research has got very specific objective, clear cut data requirements and uses a large sample which is drawn through a convenient sampling design.
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Data sources
Primary Data:
Data observed or collected directly from first-hand experience is called primary data.
? Responses through questionnaires Secondary Data:
Published data and the data collected in the past or other parties are called secondary data.
Secondary data is collected through the
? Company Websites. ? News papers. ? Journals. ? Textbooks.
Research Question: marketing research on tender analysis whether the tender is selected or rejected in the Atlanta electricals. Sampling types
Sample Size: sample size is 100 only. Samplings Areas: The study is conducted in various areas state. Research tools: Graphs and percentage are used in data analysis
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ANALYSIS AND INTERPRETATION
1. Number of electricity unit consumed per month.
Sr.No 1 2 3 4 5
Per unit 0-99unit 100-199Unit 200-299Unit 300-400Unit 400>Unit Total
Unit consumed 13 19 28 22 18 100
NUMBER OF ELECTIRCITY COUNSUMED PER MOTH
18% 13% 19% 22% 28% 0-99 Unit 100-199 Unit 200-299 Unit 300-399 Unit 400> Unit
INTERPRETATION: From the sample size of 100, out of 13% are consumed 0-99 units,19% are consumed 100-799 units,28% are consumed 200-299 units,22% are consumed 300-400 unit & only 18%are used more unit
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2. Completeness of offers.
Sr.No
Completeness of offer in percentage
Completion of offer
1 2 3 Total
100% 90% 80%
22 34 44 100
Completeness of offer
60 Axis Title 40 20 0 100% 90% 100% 22 90% 34 80% 80% 44
Completeness of offer
INTERPRETATION: `From the sample size of 100, 44% are satisfied with the offer, 22% are satisfied with the offer & 34% are satisfied with the offer.
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3. Give the feedback of company product.
Factor Technical’s specifications Product quality Comparative brand response After service facility
Excellent Good 31 24 15 34 23 54
Average 28 44 23
Poor 7 9 8
Total 100 100 100
22
23
34
21
100
1. Technical’s
specifications
Technical's specifications
7% 31% 28% Excellent Good Avereage Poor 34%
INTERPRETATION: From the sample size of 100, 24% customers are say that the technical?s specification is excellent, 34%, customers are say that the technical?s specification is good,28%customers are say that the technical?s specification is average,7% customers are say that the technical?s specification is average.
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2. Quality of product in Atlanta electronic
Excellent -----------Good -----------Average ----------Poor -------------
Excellent
Good 0% 9%
Average
Poor
24%
44%
23%
INTERPRETATION: From the sample size 100 out of 24% customers are saying that the product quality is excellent, 23% customers are saying that the product quality is good,44% customers are saying that the product quality is average, 9% customers are saying that the product quality is poor.
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3. Comparative brand response
Excellent -----------Good ------------
Average ----------Poor -------------
Comparitive Brand Response
60 50 40 30 20 10 0 Excellent Good Average Poor 15 8 Comparitive Brand Response 54
23
INTERPRETATION: From the sample size 100 out of 15% customers are saying that the product is excellent compared to other brand , 54% customers are saying that the product is good compared to other brand,23% customers are saying that the product is average compared to other barnd,8% customers are saying that the product is poor compare to other brand.
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4. Sales After service of Atlanta electronic.
Excellent -----------Good ------------
Average ----------Poor -------------
After sales service
21% 22%
Excellent Good Average
34%
23%
Poor
INTERPRETATION: From the sample size 100 out of 22% customers are saying that the product after is service excellent,23 % customers are saying that the product after service is good ,34% customers are saying that the product after service is average ,21% customers are saying that the product after service is poor.
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4. The company product cost compared to other suppliers. Sr.No 1 2 3 4 Total Factor Very high High Very low Low Result 36 28 17 19 100
The company product cost compare to other
Exellent Good Average Poor
19% 36% 17% 28%
INTERPRETATION: From the sample size 100 out of 36% customers are saying that the product price is very high compared to other suppliers, 28% customers are saying that the product price is high compared to other suppliers, 17% customers are saying that the product is very low compared to other brand, 19% customers are saying that the product price is low compare to other brand.
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5. Through which media you have seen the advertisement of Atlanta electricals?
Sr.no 1 2 3 4 Total
Advertisements media Newspaper Television Magazine Other sources
Result 13 6 33 48 100
media result
100% 80% 60% 40% 20% 0% Newspaper Television Magazine 13 6
33
48 media result
Other Sources
INTERPRETATION: From the sample size 100 out of 13% customers are seen the advertisements through newspapers,6% customers are seen that the advertisements through television ,33% customers are seen the
advertisements through magazine, 48% customers are seen that the advertisements through magazine, 48% customers are seen advertisements through other sources.
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6. Performance of all Atlanta product advertisements
Sr.no 1 2 3 4 Total
Performance of product Excellent good Average Poor
Result 28 36 24 12 100
Performance of product
Performance of product
40 20
28
34 24 12
0 Excellent Good Performance of product Average Poor
INTERPRETATION: From the sample size 100 out of 28% customers are saying that the advertisements is excellent ,34% customers are saying that the advertisements good 24% customers are saying that the advertisements is average , 12% customers are saying that the advertisements is poor.
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7. The company dispatch of the product within the time period.
Sr.no
Performance of product
Result
percentage
1 2 Total
Yes No
17 9 100
65.38462 34.61538 100
Dispatch Of The Product Within Time Period
35% Yes No 65%
INTERPRETATION: From the sample size 100 out of 65.38462% customers are saying that the company dispatch the product within the time period, 34.61538 customers are saying that the can not dispatch the product within the time period.
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LIMITATION OF STUDY
?
? ? ? ?
Only one questionnaire was prepared for all the segments. The market is geographically very vast and was difficult to cover within the limited time and funds. Non co-operation by some people proved to be an obstacle for data collection. The responses of the bias respondents could affect the findings. There is a chance of error due to sampling procedure undertaken.
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FINDINGS ? The study reveals that majority of the customers give the suggestion for completeness of offer within the time period ? The study elicits that the customers give feedback of technical?s specifications. ? The study reveals that the product quality and the brand response they can give the positive response. ? The study elicits that the customers aware about the advertisements media. ? The study reveals that company performance of all Atlanta electricals product advertisements is positive. ? The study reveals that the customers get the response through other sources and magazine. ? The study reveals that customers are satisfied with the after service facility.
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SUGGESTIONS
? The company is performing a detail demand survey at regular interval to know about the unique needs and requirements of the customers. ? Company should develop a proper communication channel because some time the products are not ready within the time period so the customers can not give the order. ? The company should focus of the product quality and the prices. I will find out some factor is very much affected to the Atlanta electricals products. ? Majority customers are saying that the price is very high so that as per the customer?s specification you can give the better quality and the satisfied customers need. ? Company should improve promotional activities among the small unit. ? Company now a days growing stage show they can give the tanning to the employees so they can beneficial for the company and increased the production and they can deliver the product within the time period. ? Company the marketing department negotiates to the customers and gets the order as much as possible and give good offer and services. ? It is better to the company to develop an effective add campaign in big seminar so that the small and also big industry customers may get good awareness of the company brands.
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CONCLUSION
From the study I conclude that majority of the customers demand give the positive response to the Atlanta electricals
It is also found that electricals transformers s are having good brand image in the market. Study also highlights the big industry problems like awareness the product and also focus on small industry.
So it is better to the company to develop a new product and also improved the exiting product and gives the good quality. They can make the systems in terms of identifying the customer?s problems and company has to develop an effective mechanism for solving the customer?s problems quickly. So that gains good brand equity in the market.
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ANNUXURANCE
Marketing research on tender analysis of Atlanta electricals Pvt. Limited
1. Number of electricity unit consumed per month.
0 - 99 unit 100 - 199 unit 400 > unit
-------------------------------------
200 - 299 unit 300 - 400 unit
-------------------------
2. Give the opinion about the lead time for giving the order
< 2 days ---------< 7 days ----------
< 4 days
-------------
< 10 days -------------
3. Completeness of offers.
100 % -------------80% ---------------
90% --------------------
4. Give the feedback of company product
Factor Technical?s specifications Product quality Comparative brand response After service facility
Excellent
Good
Average
Poor
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5. The company product cost compared to other suppliers
Very high -----------Very low -------------
high -----------low -------------
6. Through which media you have seen the advertisement of Atlanta transformers?
Newspaper Television Magazine Other sources
[ [ [ [
] ] ] ]
7. Performance of all Atlanta products? advertisements.
Excellent -----------Good ------------
Average ----------Poor -------------
8. The company dispatch of the product within the time period
Yes. ____
No._____
9. Clarity of test result delivered to you promptness of service.
Excellent -----------Good ------------
Average ----------Poor -------------
10. Reason if the order is not placed.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
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11. Suggestions for improvement.
--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
12. Name of the company.
____________________________________________________________
13. City:
-----------------------------------
14. E-mail address: ----------------------------------------
Thank you
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BIBLIOGRAPHY
WEBSITES
www.atlantaelectricals.com www.atcomaart.com/Upload%20Image/.../ISO%20Certificate50.pdf www.learnmarketing.net http://www.atlantaelectricals.com/images/awards_big.jpg http://www.atlantaelectricals.com/images/certificate_awards.jpg http://www.atlantaelectricals.com/images/company.jpg http://www.atlantaelectricals.com/images/safty_small.jpg http://www.atlantaelectricals.com/images/achivement.jpg
REFERENCE BOOKS
(1) Kotler, P., Keller, Koshy and Jha, (fourth edition), “Marketing Management”, Pearson education. (2) Bhattacharya. D., (2nd edition), “Research Methodology”, Excel Books. (3) Malhotra. N., (4th edition), “Marketing Research”, Pearson education.
(4) Annual report on Atlanta electricals
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doc_333343850.docx