Where Sales Objectives are appropriate:
1. A major objective of most sales promotion programs is to generate short term increase in sale.
2. Direct-response advertising is one type of advertising that evaluate its effectiveness on the basis of sales.
3. When sales or special events are promoted.
Example: Marketing objective and sales objective of LG Plasma TV for Mumbai Market
MO- To achieve 10 % in market share in 2007
Total Plasma TV sold in Mumbai in 2006-10,0000-
Projected total market growth is 10%
Projected total market sales-11,0000
Sales objective for 2007- To sell 11000 TV in Mumbai in 2007
Sales objective
Target Market Sale objective
Upper middle class
2000
Corporate ( conference room, gift for their clients) 3000
Hotels 3000
Database marketing targeting upwardly mobile youth earning more than 50,000 1000
Exchange offer
2000
Total 11,000
1. A major objective of most sales promotion programs is to generate short term increase in sale.
2. Direct-response advertising is one type of advertising that evaluate its effectiveness on the basis of sales.
3. When sales or special events are promoted.
Example: Marketing objective and sales objective of LG Plasma TV for Mumbai Market
MO- To achieve 10 % in market share in 2007
Total Plasma TV sold in Mumbai in 2006-10,0000-
Projected total market growth is 10%
Projected total market sales-11,0000
Sales objective for 2007- To sell 11000 TV in Mumbai in 2007
Sales objective
Target Market Sale objective
Upper middle class
2000
Corporate ( conference room, gift for their clients) 3000
Hotels 3000
Database marketing targeting upwardly mobile youth earning more than 50,000 1000
Exchange offer
2000
Total 11,000