Description
As the towns and cities of the Middle Ages began to grow, and the general populace was unable to read, signs that today would say cobbler, miller, tailor or blacksmith would use an image associated with their trade such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour.
IN ADS WORLD RURAL AND URBAN ARE MELTING OR DIVIDE
• Prepared by:- Virbhadra Patel Nilesh Patel Satish Patel Priyank Patel
Rural advertising
• Because of globalization, economic liberalization, IT revolution and improving infrastructure, middle class rural India today has more disposable income than urban India • In rural we can build a strong rural base without much advertising support (like Chik and Ghadi ) • Disposable surplus is not low in rural markets • introduced smaller pack sizes • "With changing consumer habits, we have to look at opportunities to grow business."
• The Indian rural market today accounts for only about Rs 8 billion of the total ad pie of Rs 120 billion, thus claiming 6.6 per cent of the total share. • Hindustan Lever Limited (HLL) is top of the mind with their successful rural marketing projects like 'Project Shakti' and 'Operation Bharat'. • . Amul is another case in point of aggressive rural marketing.
• Rural advertising is the basic understanding of the rural consumer which is very different from its urban counterpart. Also distribution is the biggest problem marketers are facing, when it comes to going rural. "Reaching your product to remote locations spread over 600,000 villages and poor infrastructure - roads, telecommunication etc and lower levels of literacy are the few hinges that come in the way of marketers to reach the rural market,"
• 'In order to reach the Indian markets, corporate may have a global strategy but they have to think locally in terms of communication' • special advertisements for rural markets. The recent success of 'Thanda Matlab Coca Cola' campaign which is aimed at the rural market is a case in point. Agencies Focusing On Rural Marketing • Anugrah Madison, Sampark, Rural Relations, O&M Outreach, Linterland etc.
BABOOL
URBAN Only music good RURAL The song and dance is good Msg. not clear not I like child smiling explained properly nicely. Subah babool ki to din Dance with dog? Dog tumhara is very quick in tooth paste ads.!!!!! Interesting and draws Entertaining & attention attractive Subah babool ki to din tumhara
Navratna oil
URBAN Good presentation RURAL Music is very good
Good dance and music Ice cube & music give chill felling Entertaining. thanda Group dancer for just thanda cool cool and advertising Govinda ka dance and Navratna tel lagane se song aachha hei. sardard dur hota hei.
SAMSUNG TV
URBAN The race from tv look RURAL Couple look attractive. like red flower from tv The complete mood Only Chennai people and acting is good can understand the ad The narration is good It is only for educated top people Boring , brand Can not understand , statement recall is poor no interest Ja kahana chate hain,saaf saaf nahi kahte Pata nahi kis cheez ka ad hei.
ASIAN PAINT
URBAN When Sunil Babu`s friend come his sound is good Funny:- wha Sunil Babu badhiya hei. Anth mein asian paint nahin bolta to pata hi nahi chalta hei. RURAL Friends character like very much and acting is very good Whole advertising is very good Can not understand ,no interest Ghar gadi aur aurat do dikhate hei
Suggestion And Implementation
? Introduce economic pack as per the market ? Take feed back from market from as per
every period of time ? Physical contact with your target audience ? Educate your target audience to use particular product or services
Suggested best methods
? Paper alliance ? Balloon voyage ? Float a channel ? Ticketing ? Railway stations ? Aerial route
doc_447126744.ppt
As the towns and cities of the Middle Ages began to grow, and the general populace was unable to read, signs that today would say cobbler, miller, tailor or blacksmith would use an image associated with their trade such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour.
IN ADS WORLD RURAL AND URBAN ARE MELTING OR DIVIDE
• Prepared by:- Virbhadra Patel Nilesh Patel Satish Patel Priyank Patel
Rural advertising
• Because of globalization, economic liberalization, IT revolution and improving infrastructure, middle class rural India today has more disposable income than urban India • In rural we can build a strong rural base without much advertising support (like Chik and Ghadi ) • Disposable surplus is not low in rural markets • introduced smaller pack sizes • "With changing consumer habits, we have to look at opportunities to grow business."
• The Indian rural market today accounts for only about Rs 8 billion of the total ad pie of Rs 120 billion, thus claiming 6.6 per cent of the total share. • Hindustan Lever Limited (HLL) is top of the mind with their successful rural marketing projects like 'Project Shakti' and 'Operation Bharat'. • . Amul is another case in point of aggressive rural marketing.
• Rural advertising is the basic understanding of the rural consumer which is very different from its urban counterpart. Also distribution is the biggest problem marketers are facing, when it comes to going rural. "Reaching your product to remote locations spread over 600,000 villages and poor infrastructure - roads, telecommunication etc and lower levels of literacy are the few hinges that come in the way of marketers to reach the rural market,"
• 'In order to reach the Indian markets, corporate may have a global strategy but they have to think locally in terms of communication' • special advertisements for rural markets. The recent success of 'Thanda Matlab Coca Cola' campaign which is aimed at the rural market is a case in point. Agencies Focusing On Rural Marketing • Anugrah Madison, Sampark, Rural Relations, O&M Outreach, Linterland etc.
BABOOL
URBAN Only music good RURAL The song and dance is good Msg. not clear not I like child smiling explained properly nicely. Subah babool ki to din Dance with dog? Dog tumhara is very quick in tooth paste ads.!!!!! Interesting and draws Entertaining & attention attractive Subah babool ki to din tumhara
Navratna oil
URBAN Good presentation RURAL Music is very good
Good dance and music Ice cube & music give chill felling Entertaining. thanda Group dancer for just thanda cool cool and advertising Govinda ka dance and Navratna tel lagane se song aachha hei. sardard dur hota hei.
SAMSUNG TV
URBAN The race from tv look RURAL Couple look attractive. like red flower from tv The complete mood Only Chennai people and acting is good can understand the ad The narration is good It is only for educated top people Boring , brand Can not understand , statement recall is poor no interest Ja kahana chate hain,saaf saaf nahi kahte Pata nahi kis cheez ka ad hei.
ASIAN PAINT
URBAN When Sunil Babu`s friend come his sound is good Funny:- wha Sunil Babu badhiya hei. Anth mein asian paint nahin bolta to pata hi nahi chalta hei. RURAL Friends character like very much and acting is very good Whole advertising is very good Can not understand ,no interest Ghar gadi aur aurat do dikhate hei
Suggestion And Implementation
? Introduce economic pack as per the market ? Take feed back from market from as per
every period of time ? Physical contact with your target audience ? Educate your target audience to use particular product or services
Suggested best methods
? Paper alliance ? Balloon voyage ? Float a channel ? Ticketing ? Railway stations ? Aerial route
doc_447126744.ppt