Description
Innovative Management Practices in Healthcare industry. It talks about the global healthcare industry and the challenges faced by then and how innovation can play an important role.It then takes the example of Care Arogya and explains the services delivery model, technology model, financial model,
INNOVATIVE MANAGEMENT PRACTICES
IN
HEALTHCARE
HEALTHCARE
Global healthcare industry is worth $6.7 trillion. It comprises of hospitals, pharmaceutical companies, clinical research organizations, Medical diagnostics and laboratory, biotechnology and allied fields. Challenges faced by healthcare industry •Lack of skilled manpower. •Competition from generic drugs on price. •Poor penetration in rural market because of unviable business opportunities.
Innovation is the fundamental basis for creating a firm specific asset that enables a firm to achieve sustainable advantage and improve its corporate performance.
CARE AROGYA
• •
Rural Health Care Initiative to make health care affordable and accessible for the masses By Care Hospitals. Aims at developing a self-sustainable integrated rural healthcare delivery model through innovative service delivery, technology and micro insurance programs.
Service Delivery Model :
•
Trains locals in medical protocols, and delivery of care. With projected 8-week training these health workers will be certified as Village Health Champions to treat common ailments and preventable diseases. This delivery model addresses the major challenges of absenteeism, incompetence and social taboos faced by rural health care.
•
CARE AROGYA
Technology Model :
•Uses power of telemedicine to connect with medical exports.
•Partnered with ITC’s e-choupal to increase accessibility for
villagers and co-ordinate with labs and pharmacies. electronic health records.
•Facilitates village health survey and maintains patient
Financial Model :
•Partnership with micro finance institution SKS for micro
insurance program to facilitate outpatient and hospitalization services at low cost.
•Plans to monetize the health care data.
ZYDUS (Cadila Healthcare)
•The attrition rate in Zydus(Cadila Healthcare) was around 20%.
•Zydus analyzed that it had most of the employees who left after 1012 years and within 1 year of experience.
•The training module was changed to include Mock Presentations
and Role Plays.
•Video recordings of the presentations plus mentoring helped
trainees in self evaluation and confidence boosting.
•Training toppers were given better pay packages.
ZYDUS (Cadila Healthcare)
• To retain the experienced people Zydus promoted them
up the ladder on performence.
• As a result, the training is now acclaimed as the best in
the industry and the attrition has reduced to 16%, the minimum in industry.
Ganesh Naik
Glaxo SmithKline
Creating a Market
•GSK created a niche market for ‘Restless Leg Syndrome’ drugRequib which was originally used to treat Parkinson’s disease.
•First it launched an unbranded Ad-campaign to raise an
awareness in news, medical journals and magazines. It also involved patient advocacy group, making the disorder a household name.
•GSK created a ‘Vacuum’ in the market for its drug-Requib and
then launched an Ad campaign carrying Brand Requib.
Glaxo SmithKline
Effect of Restless Marketing on bottom line •Requib was launched for RLS in 2005.Prior to that it was prescribed for Parkinson’s disease.
53 156 176 Figures in Million Pound
Sales in the year
2004 2005
2006
A Perfect combination Strategy • This was a perfect example of a strategy creating niche market for a drug, an example of the importance GSK placed on product lifecycle management of a brand, finding multiple usage of a drug.
THANK YOU !
doc_823488108.ppt
Innovative Management Practices in Healthcare industry. It talks about the global healthcare industry and the challenges faced by then and how innovation can play an important role.It then takes the example of Care Arogya and explains the services delivery model, technology model, financial model,
INNOVATIVE MANAGEMENT PRACTICES
IN
HEALTHCARE
HEALTHCARE
Global healthcare industry is worth $6.7 trillion. It comprises of hospitals, pharmaceutical companies, clinical research organizations, Medical diagnostics and laboratory, biotechnology and allied fields. Challenges faced by healthcare industry •Lack of skilled manpower. •Competition from generic drugs on price. •Poor penetration in rural market because of unviable business opportunities.
Innovation is the fundamental basis for creating a firm specific asset that enables a firm to achieve sustainable advantage and improve its corporate performance.
CARE AROGYA
• •
Rural Health Care Initiative to make health care affordable and accessible for the masses By Care Hospitals. Aims at developing a self-sustainable integrated rural healthcare delivery model through innovative service delivery, technology and micro insurance programs.
Service Delivery Model :
•
Trains locals in medical protocols, and delivery of care. With projected 8-week training these health workers will be certified as Village Health Champions to treat common ailments and preventable diseases. This delivery model addresses the major challenges of absenteeism, incompetence and social taboos faced by rural health care.
•
CARE AROGYA
Technology Model :
•Uses power of telemedicine to connect with medical exports.
•Partnered with ITC’s e-choupal to increase accessibility for
villagers and co-ordinate with labs and pharmacies. electronic health records.
•Facilitates village health survey and maintains patient
Financial Model :
•Partnership with micro finance institution SKS for micro
insurance program to facilitate outpatient and hospitalization services at low cost.
•Plans to monetize the health care data.
ZYDUS (Cadila Healthcare)
•The attrition rate in Zydus(Cadila Healthcare) was around 20%.
•Zydus analyzed that it had most of the employees who left after 1012 years and within 1 year of experience.
•The training module was changed to include Mock Presentations
and Role Plays.
•Video recordings of the presentations plus mentoring helped
trainees in self evaluation and confidence boosting.
•Training toppers were given better pay packages.
ZYDUS (Cadila Healthcare)
• To retain the experienced people Zydus promoted them
up the ladder on performence.
• As a result, the training is now acclaimed as the best in
the industry and the attrition has reduced to 16%, the minimum in industry.
Ganesh Naik
Glaxo SmithKline
Creating a Market
•GSK created a niche market for ‘Restless Leg Syndrome’ drugRequib which was originally used to treat Parkinson’s disease.
•First it launched an unbranded Ad-campaign to raise an
awareness in news, medical journals and magazines. It also involved patient advocacy group, making the disorder a household name.
•GSK created a ‘Vacuum’ in the market for its drug-Requib and
then launched an Ad campaign carrying Brand Requib.
Glaxo SmithKline
Effect of Restless Marketing on bottom line •Requib was launched for RLS in 2005.Prior to that it was prescribed for Parkinson’s disease.
53 156 176 Figures in Million Pound
Sales in the year
2004 2005
2006
A Perfect combination Strategy • This was a perfect example of a strategy creating niche market for a drug, an example of the importance GSK placed on product lifecycle management of a brand, finding multiple usage of a drug.
THANK YOU !
doc_823488108.ppt