Description
Criteria relating to mamas thousland enterprises ltd and new venture management in china.
IMD-3-2412
v. 11.03.2014
YANG MAMA’S THOUSLAND ENTERPRISES LTD
AND NEW VENTURE MANAGEMENT IN CHINA
Professors Phil Rosenzweig
and Tomas Casas, University
of St Gallen, prepared this case
with the research assistance of
Wei Zheng as a basis for class
discussion rather than to
illustrate either effective or
ineffective handling of a
business situation
On April 23, 2013, at a conference hall in Shanghai’s Yangpu District,
a glittering event, the “Venture Management and Opening
Ceremony,” brought together entrepreneurs in three rapidly growing
industries: mobile internet, internet gaming and new media.
The host, Shanghai Thousland Enterprise Management Company Ltd.
(known as Thousland), opened the event with welcoming remarks
from its founder and chief executive, Yang Qiu Ping. Over the
following hours, two hundred guests listened to short testimonials
from successful entrepreneurs, and start-ups renewed their
collaboration agreements with Thousland. Some of these firms, active
in software services and online gaming, ranked among Shanghai’s
most successful new ventures.
The conference gave Thousland an opportunity to recognize and
support companies that it had helped launch, and to expand its
network and identify promising new ventures. For aspiring
entrepreneurs, it was a chance to learn about opportunities for growth,
to make contact with other firms and to build connections, called
guanxi (??), which were essential to succeed in business in China.
It also provided a glimpse into a particular way in which new ventures
were being nurtured in China. To some, Thousland’s model was an
effective way of launching new ventures in China, a large and
growing economy in need of innovation yet still lacking the
sophisticated capital markets to support entrepreneurship. To others, it
underscored the importance of personal connections and informal
networks.
But would this approach be enough to meet China’s immense needs?
Copyright © 2013 by IMD, Lausanne, Switzerland (www.imd.org). No part of this publication may be reproduced,
stored in a retrieval system or transmitted in any form or by any means without the permission of IMD.
doc_596667484.pdf
Criteria relating to mamas thousland enterprises ltd and new venture management in china.
IMD-3-2412
v. 11.03.2014
YANG MAMA’S THOUSLAND ENTERPRISES LTD
AND NEW VENTURE MANAGEMENT IN CHINA
Professors Phil Rosenzweig
and Tomas Casas, University
of St Gallen, prepared this case
with the research assistance of
Wei Zheng as a basis for class
discussion rather than to
illustrate either effective or
ineffective handling of a
business situation
On April 23, 2013, at a conference hall in Shanghai’s Yangpu District,
a glittering event, the “Venture Management and Opening
Ceremony,” brought together entrepreneurs in three rapidly growing
industries: mobile internet, internet gaming and new media.
The host, Shanghai Thousland Enterprise Management Company Ltd.
(known as Thousland), opened the event with welcoming remarks
from its founder and chief executive, Yang Qiu Ping. Over the
following hours, two hundred guests listened to short testimonials
from successful entrepreneurs, and start-ups renewed their
collaboration agreements with Thousland. Some of these firms, active
in software services and online gaming, ranked among Shanghai’s
most successful new ventures.
The conference gave Thousland an opportunity to recognize and
support companies that it had helped launch, and to expand its
network and identify promising new ventures. For aspiring
entrepreneurs, it was a chance to learn about opportunities for growth,
to make contact with other firms and to build connections, called
guanxi (??), which were essential to succeed in business in China.
It also provided a glimpse into a particular way in which new ventures
were being nurtured in China. To some, Thousland’s model was an
effective way of launching new ventures in China, a large and
growing economy in need of innovation yet still lacking the
sophisticated capital markets to support entrepreneurship. To others, it
underscored the importance of personal connections and informal
networks.
But would this approach be enough to meet China’s immense needs?
Copyright © 2013 by IMD, Lausanne, Switzerland (www.imd.org). No part of this publication may be reproduced,
stored in a retrieval system or transmitted in any form or by any means without the permission of IMD.
doc_596667484.pdf