Maket Share of Eveready Industries India Limited - Kolkata

Description
PPT on Maket Share of Eveready Industries India Limited - Kolkata

THE PLACEMENT OF ALKALINE & RECHARGEABLE BATTERIES
AND
ITS MAKET SHARE IN THE MARKETS OF KOLKATA
Regional College of Management,
Bhubaneswar
Name: Eveready Industries India Limited
Industry: FMCD
Operation Started: 1905
Owner: B M Khaitan Group
Key Offerings: Batteries, Flashlights, Lighting,
Tea
Key Competitors: Duracell, Godrej

COMPANY PROFILE
Total Placement of Alkaline & Rechargeable
Batteries
Identify the key competitors of Eveready
Determine the Market Share
OBJECTIVES
Sampling Techniques Non-Probability Sampling
Data Source Primary Source
Sample Size 251
Research Type Quantitative
Data Collection Instrument Personal Interview with Retailers
Surveyed Store Type Kirana, General, Electric, Electronic,
Stationary
Market Area Covered North Kolkata and South Kolkata
RESEARCH METHODOLOGY
Total No of Outlets Visited 251
Total Sale/ Month( Alkaline) 4149
Placements of Duracell 2871
Placements of Eveready Alkaline 1974
Placements of Other Brands 70
DATA ANALYSIS & FINDINGS
58%
40%
2%
Market Share of Alkaline Batteries
Duracell
Eveready
Others
Eveready
54%
Godrej GP
23%
Others
23%
Market Share of Rechargeable Batteries
RECOMMENDATIONS
Strong Promotional Activity
Reduction in Price of Alkaline Batteries
Create awareness among the Alkaline buyers
Innovative offering in both the segments
THANK YOU



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