When you are pitching a deal to a company it’s hard to close it because you want their money more than they want to pay you. So you have to figure out a way to turn the table.
The best way to do this is to pitch to that company’s competition at the same time. This way they’ll have to fight for you and you can give them a spiel about how you are only going to work with one company in that industry.
For example, if you were pitching both Sam’s Club and Costco you could tell each company that their competition is interested in working with you. This will cause both companies to get defensive and actually spend the time to look at what you are offering. Plus it will make them move a lot faster.
For this to work all you have to do is shoot an email over to someone who works for the competition and pitch them on what you have to offer. The person you talk to doesn’t have to be a decision maker; you just have to find someone to talk to. You don’t want to lie when you tell a company that “you are talking to their competition” so make sure you actually talk to someone at the other company.
The best way to do this is to pitch to that company’s competition at the same time. This way they’ll have to fight for you and you can give them a spiel about how you are only going to work with one company in that industry.
For example, if you were pitching both Sam’s Club and Costco you could tell each company that their competition is interested in working with you. This will cause both companies to get defensive and actually spend the time to look at what you are offering. Plus it will make them move a lot faster.
For this to work all you have to do is shoot an email over to someone who works for the competition and pitch them on what you have to offer. The person you talk to doesn’t have to be a decision maker; you just have to find someone to talk to. You don’t want to lie when you tell a company that “you are talking to their competition” so make sure you actually talk to someone at the other company.