Description
Mainstreaming is embedding CSR in the firm’s day-to-day culture, processes & activities i.e. CSR being embedded into Policy making, Technical tools, Performance measures, Political agenda. The project surveys to understand companies rationale of mainstreaming of CSR.
Group 6, Section C
?
Mainstreaming is embedding CSR in the firm’s day-to-day culture, processes & activities i.e. CSR being embedded into Policy making, Technical tools, Performance measures, Political agenda
? ?
Survey conducted to understand companies rationale of mainstreaming of CSR 97 managers interviewed in 30 companies conducted in two stages
? ? ?
Business Case Model Social Values Led Model Syncretic Stewardship Model
?
?
?
Economic Motive is the primary, social secondary “In the long run, we are all dead” – John Maynard Keynes Believes in David Vogel’s Concept
?
CSR defined around a Social Issue and mainstreamed as the primary force that drove the organization
?
Syncretic means union of communities, religions, & cultures Holistic View
? Encompasses stakeholders ? Who have a direct impact on Firm’s Profitability ? Societal Constituents
?
?
Triple Bottom Line Concept – Economic, Social, Environmental
?
Conversion from BC & SV models to SS model possible Organizational culture influences and is influenced by the internal market for virtue CSR cultures & orientations are stable, yet a firm could migrate
?
?
?
There is NO ‘Best normative CSR approach’, however Syncretic Stewardship approach seems sustainable over long term
doc_790400984.pptx
Mainstreaming is embedding CSR in the firm’s day-to-day culture, processes & activities i.e. CSR being embedded into Policy making, Technical tools, Performance measures, Political agenda. The project surveys to understand companies rationale of mainstreaming of CSR.
Group 6, Section C
?
Mainstreaming is embedding CSR in the firm’s day-to-day culture, processes & activities i.e. CSR being embedded into Policy making, Technical tools, Performance measures, Political agenda
? ?
Survey conducted to understand companies rationale of mainstreaming of CSR 97 managers interviewed in 30 companies conducted in two stages
? ? ?
Business Case Model Social Values Led Model Syncretic Stewardship Model
?
?
?
Economic Motive is the primary, social secondary “In the long run, we are all dead” – John Maynard Keynes Believes in David Vogel’s Concept
?
CSR defined around a Social Issue and mainstreamed as the primary force that drove the organization
?
Syncretic means union of communities, religions, & cultures Holistic View
? Encompasses stakeholders ? Who have a direct impact on Firm’s Profitability ? Societal Constituents
?
?
Triple Bottom Line Concept – Economic, Social, Environmental
?
Conversion from BC & SV models to SS model possible Organizational culture influences and is influenced by the internal market for virtue CSR cultures & orientations are stable, yet a firm could migrate
?
?
?
There is NO ‘Best normative CSR approach’, however Syncretic Stewardship approach seems sustainable over long term
doc_790400984.pptx