Description
This is a presentation explaining the strategy for Mahindra and Mahindra in detail.
TH E
1/21/13
STRATE GY
F O U N D E R S
CHAIRMAN
V.CHAIRMAN M.D 1/21/13
Mission/Vision
Goals and Objectives
To provide highly technological innovative product
Strategy followed
E-business Initiatives and by out sourcing of technology, Products that redefined the market Joint ventures, acquisition and merger
Vision: Indians are second to none in the world. The founders of our nation and of our company passionately believed this. We will prove them right by believing in ourselves and by making M&M Ltd. known worldwide for the quality of its product and services.
By 2015 it wants to enter almost all continents of the world
with different players in other countries Foreign competition. Restructuring of the company Network of dealers, sales offices, service stations etc. proactively following world-class
Plan to open 30 outlet pan in India by next 4 year
To make the production system even methodologies like QC story and QC tools, more efficient Mission: We don’t have a groupwide mission statement. Our core purpose is what makes all of us want to get up and come to work in the morning” To be the market leader in all power To usher prosperity; for its customers, dealers, employees, society and all other stakeholders. Six Sigma, DOE ( Design of Experiments) and TPM ( Total Productive Maintenance) By developing good citizenship behavior. Keeping good relationship with customers by providing better quality service and providing latest information Strong market base in the urban, semi-urban and rural areas. USP – ruggedness and performance.
1/21/13
segments of tractors.
MILESTONES OF M&M
1/21/13
What all shall we cover??
1/21/13
DIVERESIFICATION STRATEGY
1/21/13
CORPORATE GROWTH STRATEGY
For the group, organizational restructuring posed the greatest challenge keeping in mind the changing dynamics in the business especially the tractor and automotive division. The emphasis was development of the long term strategy and fixing clear business goals: E-business Initiatives Joint ventures Foreign competition
M&A is the core of its Growth Strategy and basic philosophy to enhance global reach and competitiveness. It is a streamlined, structured and a continuous process now A Merger and Acquisition Cell has been set up instead of services from Investment Bankers, saving millions of dollars for the organization Horizontal Integration Concept Spanning many markets and industries, Mahindra has become one of India's largest 1/21/13 conglomerate firms.
DEMING’s PRINCIPLE - Avoid waste and produce the products which they desire with the absolute quality giving every product its unique selling proposition
PRODUCTION STRATEGY
1/21/13
DISTRIBUTION STRATEGY
1/21/13
MARKETING STRATEGY
1/21/13
MARKETING STRATEGY : Promotions
1/21/13
CASE STUDY : Scorpio
1/21/13
“Luxury of a car, thrill of an SUV” • UV’s as a % of passenger car market was 16% in 2001 – need to look beyond Uvs
•
CASE STUDY : Scorpio
(contd..)
1/21/13
CASE STUDY : Scorpio
(contd..)
1/21/13
CORPORATE SOCIAL RESPONSIBILITIES
1/21/13
Demand condition
Diamond analysis
Factor market condition
Customers are more demanding as there is a need of more production in less time, numbers of bulls for ploughing is decreasing and they can use the tractor for transportation purpose also. Good financial support for agricultural equipments.
Rivalry
Physical resources, financial resources, technological innovation, raw material and skilled human power are easily available.
Related and supported industry
This industry comprises of 14 players including 4 MNCs. There are big competitors like TAFE, Escorts, PTL, ITL, Eicher, John Deer and New Holand are competing in market which leads to a healthy competition.
(Specific to Tractor Segment of 1/21/13 M&M)
The related and supported industry like casting industry, Forging part industry, Equipment industry, Battery industry, Engineer and Technological industry, Marketing agencies, Piston and Ring industry are available largely which leads to high quality product with low cost.
PESTEL Analysis
1/21/13
Porter’s Five Forces Analysis
1/21/13
…..And The Mahindra War (Rooms) goes on……………………!!
1/21/13
doc_926377767.pptx
This is a presentation explaining the strategy for Mahindra and Mahindra in detail.
TH E
1/21/13
STRATE GY
F O U N D E R S
CHAIRMAN
V.CHAIRMAN M.D 1/21/13
Mission/Vision
Goals and Objectives
To provide highly technological innovative product
Strategy followed
E-business Initiatives and by out sourcing of technology, Products that redefined the market Joint ventures, acquisition and merger
Vision: Indians are second to none in the world. The founders of our nation and of our company passionately believed this. We will prove them right by believing in ourselves and by making M&M Ltd. known worldwide for the quality of its product and services.
By 2015 it wants to enter almost all continents of the world
with different players in other countries Foreign competition. Restructuring of the company Network of dealers, sales offices, service stations etc. proactively following world-class
Plan to open 30 outlet pan in India by next 4 year
To make the production system even methodologies like QC story and QC tools, more efficient Mission: We don’t have a groupwide mission statement. Our core purpose is what makes all of us want to get up and come to work in the morning” To be the market leader in all power To usher prosperity; for its customers, dealers, employees, society and all other stakeholders. Six Sigma, DOE ( Design of Experiments) and TPM ( Total Productive Maintenance) By developing good citizenship behavior. Keeping good relationship with customers by providing better quality service and providing latest information Strong market base in the urban, semi-urban and rural areas. USP – ruggedness and performance.
1/21/13
segments of tractors.
MILESTONES OF M&M
1/21/13
What all shall we cover??
1/21/13
DIVERESIFICATION STRATEGY
1/21/13
CORPORATE GROWTH STRATEGY
For the group, organizational restructuring posed the greatest challenge keeping in mind the changing dynamics in the business especially the tractor and automotive division. The emphasis was development of the long term strategy and fixing clear business goals: E-business Initiatives Joint ventures Foreign competition
M&A is the core of its Growth Strategy and basic philosophy to enhance global reach and competitiveness. It is a streamlined, structured and a continuous process now A Merger and Acquisition Cell has been set up instead of services from Investment Bankers, saving millions of dollars for the organization Horizontal Integration Concept Spanning many markets and industries, Mahindra has become one of India's largest 1/21/13 conglomerate firms.
DEMING’s PRINCIPLE - Avoid waste and produce the products which they desire with the absolute quality giving every product its unique selling proposition
PRODUCTION STRATEGY
1/21/13
DISTRIBUTION STRATEGY
1/21/13
MARKETING STRATEGY
1/21/13
MARKETING STRATEGY : Promotions
1/21/13
CASE STUDY : Scorpio
1/21/13
“Luxury of a car, thrill of an SUV” • UV’s as a % of passenger car market was 16% in 2001 – need to look beyond Uvs
•
CASE STUDY : Scorpio
(contd..)
1/21/13
CASE STUDY : Scorpio
(contd..)
1/21/13
CORPORATE SOCIAL RESPONSIBILITIES
1/21/13
Demand condition
Diamond analysis
Factor market condition
Customers are more demanding as there is a need of more production in less time, numbers of bulls for ploughing is decreasing and they can use the tractor for transportation purpose also. Good financial support for agricultural equipments.
Rivalry
Physical resources, financial resources, technological innovation, raw material and skilled human power are easily available.
Related and supported industry
This industry comprises of 14 players including 4 MNCs. There are big competitors like TAFE, Escorts, PTL, ITL, Eicher, John Deer and New Holand are competing in market which leads to a healthy competition.
(Specific to Tractor Segment of 1/21/13 M&M)
The related and supported industry like casting industry, Forging part industry, Equipment industry, Battery industry, Engineer and Technological industry, Marketing agencies, Piston and Ring industry are available largely which leads to high quality product with low cost.
PESTEL Analysis
1/21/13
Porter’s Five Forces Analysis
1/21/13
…..And The Mahindra War (Rooms) goes on……………………!!
1/21/13
doc_926377767.pptx