MAGGI MARKET SHARE
Nestle wanted to explore the potential for such an Instant food among the Indian market.
It took several years and lot of money for Nestle to establish its Noodles brand in India.
Maggi started with promotional campaigns in the school to see the reaction of children after eating Maggi.
Started their advertising straight focusing on kids.
Introduced new products like atta noodles dal atta noodles cuppa mania.
Products are made available in different packages like 50,100,200,400 Gms.
Keep on conducting market research to understand changes in market.
Though Maggi has been successful every time, there were times when it faced challenges. Some of these are:
Sales saw decline in 1990:
The Company saw a decline in the sales in 1990. When the company tried to find out what the reason was, they came to know that there was something wrong with the formula that spoiled the taste. So the formula was changed from fried base to oiled dried base
Competition increased in noodle segment:
When Maggi was enjoying being the only noodle offering by any company Top ramen entered the market as a competition. This was a big challenge for Maggi. Though Top Ramen couldn’t do well in India.
New product launched in market but failed:
Nestle decided to expand its offerings by offering Dal atta noodles & Sambhar flavor noodles. But these products were not welcomed by the people the very special taste of Maggi was still ruling the consumer.
Maggi launched some new products:
Ketchups, Soups, Taste makers etc. but they were not successful. But still now it enjoys around 90% market share in this segment.
Nestle wanted to explore the potential for such an Instant food among the Indian market.
It took several years and lot of money for Nestle to establish its Noodles brand in India.
Maggi started with promotional campaigns in the school to see the reaction of children after eating Maggi.
Started their advertising straight focusing on kids.
Introduced new products like atta noodles dal atta noodles cuppa mania.
Products are made available in different packages like 50,100,200,400 Gms.
Keep on conducting market research to understand changes in market.
Though Maggi has been successful every time, there were times when it faced challenges. Some of these are:
Sales saw decline in 1990:
The Company saw a decline in the sales in 1990. When the company tried to find out what the reason was, they came to know that there was something wrong with the formula that spoiled the taste. So the formula was changed from fried base to oiled dried base
Competition increased in noodle segment:
When Maggi was enjoying being the only noodle offering by any company Top ramen entered the market as a competition. This was a big challenge for Maggi. Though Top Ramen couldn’t do well in India.
New product launched in market but failed:
Nestle decided to expand its offerings by offering Dal atta noodles & Sambhar flavor noodles. But these products were not welcomed by the people the very special taste of Maggi was still ruling the consumer.
Maggi launched some new products:
Ketchups, Soups, Taste makers etc. but they were not successful. But still now it enjoys around 90% market share in this segment.